With its 54 million active social media users, Turkey bears a critical potential for s-commerce. The 44 percent utilization rate of social media for business purposes in Turkey renders s-commerce effective in its e-commerce.

ŞEREF KILIÇLI

As social media becomes more influential, s-commerce (social commerce) is becoming a more significant channel within the e-commerce.

S-commerce’s impacts are more potent now that the global brands publish advertisements on social media and form sales channels.

S-commerce, regarded as a subset of e-commerce, covers the employment of social media platforms for e-commerce.

WILL EXCEED %3 OF E-COMMERCE

Therefore, researches are being carried out to identify the size s-commerce will reach. Technavio Global Social Commerce Market Report is one of the outputs of such studies and according to this report;

s-commerce will achieve a volume of US$166 in 2021. Global e-commerce retail sales are projected to reach US$4.92 trillion in the same year. In other words, 3.4 percent of the e-commerce will be realized through s-commerce in 2021.

THE SOCIAL MEDIA REALITY

The main reason behind the occurrence and development of the s-commerce concept is without doubt, the social media’s becoming a part of the daily life. We Are Social and Hootsuite’s joint report, ‘Digital 2020’, revealed that 3.8 billion people worldwide are using social media platforms. According to the global averages, every person spends an average of 2 hours and 24 minutes per day on social media. This duration displays that more than one-third of the total amount of time spent in the internet is spent on social media platforms.

TURKEY IS ABOVE AVERAGE

In terms of social media, the source of s-commerce, Turkey is a country with intense utilization since there are 54 million active social media users. This figure implies that social media is used by nearly 64 percent of the total population. The daily time of social media usage in Turkey is 2 hours and 21 minutes on average. This duration renders the 15th in the world. Considering the total number of active users based on the population, social media penetration is 64 percent.Taken together with this rate, Turkey remains at the 28th rank in the globe.

44 PERCENT FOR BUSINESS PURPOSES

The global social media penetration is at 49 percent. The social media accounts per person are an average of 8.6 in the world; in Turkey, the rate is at 9.1. The rate of social media utilization for business is reported to be at 44 percent in Turkey.

ONLINE REPUTATION PLATFORM

In addition to being a powerful advertisement platform for the brands, social media is also an ever-developing platform fors-commerce purposes. Under KPMG’s ‘Is the era of s-commerce near’ report, brands used to benefit from the social networks rather than create awareness.

Yet, nowadays the social media platforms started to be used for performance marketing. Additionally, as they become accessible for the consumers, social networks are being used as online reputation platforms since many consumers benefit from thesocial media for product recommendations or reviews.

THE SHOP WINDOW OF THE FUTURE

KPMG’s report states that seeing positive reviews on a product or a service on social media encourages 61 percent of the consumers to buy. According to Gartner’s research, 74 percent of the consumers state that they depend on social networks when deciding to purchase. On that note, the social platforms are expected to turn into the shop windows of the future.

AN ADVERTISING MARKET OF US$100 BN

Companies’ interest in social media platforms can be identified with their advertising investments in these areas. The research conducted by Statistica revealed that the advertising expenditure in the social media segment in the globe reached US$92.85 billion in 2019. The 2020 projection for this figure is US$98.64 billion. The report on ‘Media and Advertising Investments Forecast in Turkey by the end of 2019’ by Deloitte hints about Turkey’s situation. According to the report, the digital media investments’ size reached TRY2 billion 940 million in 2019. Meanwhile, in 2019 the social media investments increased by 46.7 percent compared to the previous year and achieved TRY603 million. Moreover,20.5 percent of the digital media investments are comprised of social media investments. Global digital media investments, on the other hand, have already reached half of total media investments.

E-COMMERCE BENEFITS FROM SOCIAL MEDIA’S INFLUENCE

Doç. Dr. Adnan Ertemel, Istanbul Commerce University academician, underlined the upward trend of s-commerce and commented on the issue: “Lately, we have been witnessing the undeniable rise of the influencers and their impact on the decision-making process in purchasing. Therefore, a severe increase has been achieved in social commerce, which gained momentum thanks to platforms such as Instagram. Compared to 2019, the volume of social commerce is projected to increase by 20 percent and reachUS$23.3 billion only in the USA, despite the pandemic. This year, the rate of increase is expected to be 34 percent. Online shopping became inevitable for consumers of all age groups during the pandemic, resulting in an increase by 119 percent compared to last year in the consumers’ rate using e-commerce for the first time. Qualified as the social version of the e-commerce, social commerce enablese-commerce’s execution by benefiting from social media. Consumers trust the recommendations of people like themselves instead of trusting the brands and this fact indicates the importance of social media (on a global scale, 14 percent of the consumers trust the brands while 79 percent trust other buyers’ recommendations).

The researches reveal that over 30 percent of the consumers are open to shopping over social media platforms. This rate reaches the level of 50 percent for the millennials. Grasping the importance of the battle of social media platforms that peaked with the TikTok between the USA and China is possible from this point of view.”

25 Mart 2021 Perşembe

Etiketler : English

DİLŞAH KEFLİOĞLU

President Recep Tayyip Erdoğan laid the foundation of Atatürk Cultural Center for its reconstruction project on 10 February 2019. The centre was opened after the completion of the project in 2.5 years.

The opera sphere in AKM’s entrance was built with 15 thousand unique handmade red ceramic tiles. The design of the building’s façade aimed maximum benefit from daylight, and a green roof system was applied with an environmental-friendly approach. The opera hall, named the grand hall, features a foyer with nearly 4 thousand 500 square meters and seats 2040 people. The pit in the lobby has sufficient size to host a massive orchestra of 118 people.

A MOVING STAGE

The stage mechanics and systems are built with the world’s leading technologies. They comprise a 65-meter stage depth, four main stage elevators, 13 compensator elevators in the side and backstages, and four mobile wagons that will remain above these. Besides, there is a rotating stage wagon in the main hall. All halls of AKM are furnished with top-level equipment in terms of acoustic, sound, lighting and displaying systems.

COMPRISES OF FIVE BLOCKS

AKM’s halls were designed acoustically, and the built orchestra shell offers an excellent sound quality in plays and concerts asa homage to original AKM’s ceramic artist Sadi Diren. The centre and the spiral staircase in the original centre’s foyer were restored to their original design. The centre comprises five blocks founded over a field of 30 thousand square meters, and AKM has an indoor space of 95 thousand square meters. The natural stone coating over the façade and internal venues of AKM draw attention.

A MODERN DESIGN

There are four basements with a total size of 48 thousand and 705 square meters, a stage, backstage rooms, foyer areas, workshop and storage areas, ballet practice lounges, practice rooms for soloists and orchestras, a recording studio, rehearsal rooms, art galleries and exhibition rooms and coffee shops. Furthermore, the rehearsal halls, recording studio, soloist and orchestra practice rooms were designed in a modern way acoustically.

DESCENDED FROM FATHER TO SON

Architect Hayati Tabanlıoğlu conducted the construction of AKM in 1956-1969, and it is one of the original premises of one of Taksim Square’s symbols. After the big fire in 1970, AKM opened again in 1977. The centre used to seat one thousand and three hundred people; however, it was transformed into a complex after the reconstruction by increasing its capacity and functions. Architect of the new AKM is the son of center’s original architect Hayati Tabanlıoğlu’s son, Murat Tabanlıoğlu.

A CULTURE STREET

As part of the AKM project, Culture Street includes an art gallery, movie theatre, restaurant, café, a book café, arts centre for children, a music platform, library, a design shop, and a multifunctional lounge.

Another significant aspect of the AKM project is that the centre gained a 24-hour living area to the neighbourhood with a connection from the Taksim Square to Istanbul Technical University’s Taşkışla Faculty and Atatürk Library. With the new centre, a second square will be formed in congress valley direction, where Atatürk Library and Istanbul Technical University remain.

22 Şubat 2022 Salı

Etiketler : English

HAMİT KARDAŞ

The postgraduate programs designed by the Istanbul Commerce University based on the requirements of the business realm offer career opportunities to international students wishing to come to Türkiye for education. There are postgraduate and PhD programs in the University for those wishing to upgrade their degrees. Expert academicians and special facilities carry out the postgraduate programs. Postgraduate courses are performed in five institutes within the body of COMMERCE.

INSTITUTE OF FINANCE

As Türkiye’s first institute in finance, this institute is structured with an integrated perspective by taking Istanbul’s private and public sector focused finance theory, management and policy, financial economy, and applied finance compatible with Istanbul’s aims to become a global finance centre into consideration. The institute offers four postgraduate and two PhD programs.

INSTITUTE OF COMMUNICATION SCIENCE AND INTERNET

The first institute focusing on the internet area, the Communication Science and Internet Institute, aims to develop the new theoretical perspectives and research methodology deemed lacking in the area, reveal interdisciplinary research forms, and improve data generation for its implementation in required areas. The institute offers PhD programs and thesis and non-thesis master programs.

FOREIGN TRADE INSTITUTE

With the privilege of being Türkiye’s first Foreign Trade Institute, this institute conducts practices and research on a sectoral basis towards the market and launching academic level postgraduate programs. Thesis and Non-Thesis Master programs are available in the institute. Moreover, PhD programs in two different areas are offered.

SOCIAL SCIENCES INSTITUTE

Social Sciences Institute is carrying out education and research activities with many programs prepared in line with the sector’s requirements. Doyens in the finance and real sector are among the institute’s academic staff.

INSTITUTE OF SCIENCE

Institute of Science offers postgraduate and PhD programs with eleven different programs. Urban Systems and Transport Management, Conservation and Restoration programs within the structure of this institute are the leading postgraduate programs in this area in Türkiye. The Cyber Security PhD program stands out as well.

For the postgraduate programs of the University: https://international.ticaret.edu.tr

MASTER’S DEGREE IN COMMERCIAL DIPLOMACY

Commercial Diplomacy Postgraduate Program is Türkiye’s first and only commercial diplomacy program. The program continues to accept applications. Commercial diplomacy is a vast area where negotiations in multiple aspects are carried out to solve disputes that hamper global trade. Joint solutions are generated, and international cooperation is developed through signing agreements on commerce and investment.

Commercial Diplomacy Department Head Assoc. Prof. Uğur Yasin Asal stated that through the postgraduate program, they aimed to train graduates who has in-depth knowledge of commercial diplomacy terminology, who can build intercultural communication,who attach importance to entrepreneurship and wish to enhance entrepreneurial skills and academic aspect of commerce as commercial diplomacy experts.

MOST PRESTIGIOUS GLOBAL EDUCATION INSTITUTION OF THE YEAR

Istanbul Commerce University was declared as the year’s most prestigious educational institution in the private education institutions category by The ONE Awards, one of the most exceptional standards in its area. For the seventh time, the award ceremony of the ONE Awards was executed with the cooperation of Marketing Türkiye and Akademetre Research and Strategic Planning. In addition to the brands increasing their prestige the most in the year, media, PR, advertising and digital marketing agencies that played a role in this success were awarded. Celebrating its 20th year of establishment, Istanbul Commerce University was awarded as the year’s most prestigious educational institution.

Istanbul Commerce University’s President Prof. Dr. Yücel Oğurlu mentioned that they were proud to receive the award and said, “The momentum gained by our University in the recent period is very pleasing. We will not be satisfied with this and work more to enhance the value of our University’s diplomas.”

THE HIGHEST OCCUPANCY RATE

Istanbul Commerce University achieved a hundred per cent success in this area by launching the online education system in the swiftest during the pandemic. The University remained in the educational institutions to achieve the highest occupancy rate among the foundation universities and filled 95.5% of its capacity this year.

400 ONLINE EVENTS

Istanbul Commerce University is among the most preferred universities for postgraduate degrees. The University carried out its social responsibility projects academic and cultural activities throughout the pandemic and held over 400 online events in the past year.

22 Şubat 2022 Salı

Etiketler : English