{"status":true,"post":{"id":21278,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:05:56","created_at":"2019-12-26T21:00:00.000000Z","updated_at":"2022-10-24T11:05:56.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21278,"is_featured":0,"title":"Y\u00f6neticiler i\u00e7in Google Analytics","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212454463a1ae78b3da521377.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">\u0130nternet sitelerinin ziyaret\u00e7i istatistikleri hakk\u0131nda en ince ayr\u0131nt\u0131s\u0131na kadar bilgi veren Google Analytics uygulamas\u0131n\u0131n yaln\u0131zca webmasterlara \u00f6zg\u00fc oldu\u011fu zannedilir. Oysa \u015firket sahipleri ve \u00fcst d\u00fczey y\u00f6neticiler i\u00e7in ufuk a\u00e7\u0131c\u0131 i\u015f fikirleri edinebilecekleri bedava bir veri kayna\u011f\u0131.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><\/p>  <p><span class=\"large\">Yap\u0131lan ara\u015ft\u0131rmalar, y\u00f6neticilerin en az yar\u0131s\u0131n\u0131n veri bombard\u0131man\u0131ndan s\u0131k\u0131lmaya ba\u015flad\u0131\u011f\u0131na i\u015faret ediyor. Y\u00f6neticilere sunulacak veriler \u00f6nceden do\u011fru yap\u0131land\u0131r\u0131lmaz ve g\u00f6rsel hale getirilmezse kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 hi\u00e7 bitmez. Y\u00f6neticilere en yo\u011fun bilgi ak\u0131\u015f\u0131, pazarlama ve finans birimlerinden gelir. Onlar bu verilere bakarak gelecekle ilgili b\u00fct\u00e7e ve yat\u0131r\u0131m planlamas\u0131 yapar. Ancak g\u00f6zden ka\u00e7an baz\u0131 veriler vard\u0131r ki, buzda\u011f\u0131n\u0131n g\u00f6r\u00fcnmeyen taraf\u0131d\u0131r.<\/span><\/p>  <p><span class=\"large\">Site istatistikleri gibi. Kendi sitesinin istatistiklerini yeterince ve do\u011fru bir \u015fekilde okuyup analiz edemeyen y\u00f6neticiler b\u00fcy\u00fck foto\u011fraf\u0131 kesinlikle \u0131skal\u0131yor olmal\u0131. Firman\u0131n internet sitesinde biriken veriler, y\u00f6neticiler i\u00e7in hazine de\u011ferindedir ama nedense genellikle webmasterlar\u0131n insaf\u0131na terk edilmi\u015ftir. Oysa ziyaret\u00e7i verileri webmasterlardan \u00e7ok y\u00f6neticileri ilgilendirir.<\/span><\/p>  <p><span class=\"large\"><img style=\"\" src=\"\/Archive\/Content\/1220202212454463a1ae78bc98821377.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\"><\/span><span class=\"large\"><strong>D\u00d6RT \u00dcCRETS\u0130Z YOL<\/strong><\/span><\/p>  <p><span class=\"large\">Site trafi\u011fi hakk\u0131nda derinlemesine bilgi sahibi olmam\u0131z\u0131 sa\u011flayan paral\u0131 ve paras\u0131z bir\u00e7ok yaz\u0131l\u0131m mevcut olsa da bir y\u00f6netici olarak \u00fccretsiz Google Analytics program\u0131ndan nas\u0131l yararlanabilece\u011finize dair birka\u00e7 ipucu sunmak istiyorum:<\/span><\/p>  <ul>   <li><span class=\"large\"><span style=\"color: #0000ff;\"><strong>Hedef kitlenizin yak\u0131n ilgi alanlar\u0131n\u0131 \u00f6\u011frenerek maliyet avantaj\u0131 sa\u011flay\u0131n.<\/strong> <\/span>\u00d6rne\u011fin, sitenizi gezenlerin y\u00fczde 33\u2019\u00fc ayn\u0131 zamanda yiyecek i\u00e7ecek sitelerinde, y\u00fczde 27\u2019si ya\u015fam tarz\u0131 sitelerinde, y\u00fczde 15\u2019i ise haber sitelerinde vakit ge\u00e7iriyor olabilir. Sitenize, internet motoru aramas\u0131 ile veya sosyal medya kanal\u0131yla gelmi\u015f olsun, ziyaret\u00e7ilerinizin online d\u00fcnyadaki yak\u0131n ilgi alanlar\u0131n\u0131 \u00f6nceden bilmek, online reklam maliyetlerini azaltman\u0131za yard\u0131mc\u0131 olur. Google Analitics ile elde edece\u011finiz bu bilgi sayesinde Google-Youtube veya Facebook-Instagram reklam b\u00fct\u00e7enizi daha do\u011fru bir hedef kitle i\u00e7in harcayabilirsiniz. Ayr\u0131ca, m\u00fc\u015fterilerinizi do\u011fru segmentlere ay\u0131rmak, m\u00fc\u015fteri profilinizi netle\u015ftirmek ve gelen pazarlama (inbound marketing) kanallar\u0131n\u0131 do\u011fru yap\u0131land\u0131rmak i\u00e7in de\u011ferli bir bilgi kayna\u011f\u0131. <strong><em>Nas\u0131l ula\u015f\u0131r\u0131m? Google Analitics &gt; Kitle &gt; \u0130lgi Alanlar\u0131 &gt; Genel G\u00f6r\u00fcn\u00fcm<\/em><\/strong><\/span><\/li>   <li><span class=\"large\"><span style=\"color: #0000ff;\"><strong>M\u00fc\u015fteri segmenti olu\u015fturun. Diyelim ki, iki k\u0131tada pazarlama faaliyetlerinizi art\u0131rmak istiyorsunuz.<\/strong> <\/span>Ziyaret\u00e7ileriniz aras\u0131nda Avrupa ve Afrika\u2019da ya\u015fayan, \u0130ngilizce kullanan, yak\u0131n ilgi alan\u0131 g\u0131da ve perakende olan, 25-44 ya\u015f grubunda yer alan bir segment olu\u015fturabilirsiniz. Bir ad\u0131m daha giderek, bu segmentin genel ziyaret\u00e7i kitlenize nispetle sitenizde s\u0131ras\u0131yla hangi sayfalar\u0131 incelediklerini, hangi sayfada ne kadar zaman ge\u00e7irdiklerini raporlayabilirsiniz.<em><strong> Nas\u0131l ula\u015f\u0131r\u0131m? Google Analitics &gt; Y\u00f6netici &gt; M\u00fclk &gt; Kitleler &gt; Yeni Kitle Olu\u015ftur<\/strong><\/em><\/span><\/li>   <li><span class=\"large\"><span style=\"color: #0000ff;\"><strong>Standart veri seti ile yetinmeyin, kendinize \u00f6zel \u2018y\u00f6netici ekran\u0131\u2019 olu\u015fturun.<\/strong><\/span> \u00d6zelle\u015ftirme b\u00f6l\u00fcm\u00fc adeta bir derya. \u00c7\u00fcnk\u00fc d\u00fcnyan\u0131n farkl\u0131 yerlerinden y\u00fczlerce profesyonel taraf\u0131ndan haz\u0131rlanm\u0131\u015f ve kamu yarar\u0131na sunulmu\u015f veri g\u00f6rselle\u015ftirme \u015fablonlar\u0131n\u0131 tek t\u0131klama ile se\u00e7erek kendi verilerinizi bu g\u00f6rselle\u015ftirme \u015fablonlar\u0131na oturtabilirsiniz. Galeriden se\u00e7ece\u011finiz \u015fablonlar\u0131n d\u0131\u015f\u0131nda kendinize \u00f6zel veri g\u00f6rselle\u015ftirme setleri de olu\u015fturabilirsiniz. <em><strong>Nas\u0131l ula\u015f\u0131r\u0131m? Google Analitics &gt; \u00d6zelle\u015ftirme &gt; G\u00f6sterge Tablolar\u0131 &gt; Olu\u015ftur &gt; Galeriden \u0130\u00e7e Aktar<\/strong><\/em><\/span><\/li>   <li><span class=\"large\"><span style=\"color: #0000ff;\"><strong>Kendinize g\u00fcnl\u00fck, haftal\u0131k veya ayl\u0131k raporlar g\u00f6nderin.<\/strong><\/span> Site ziyaret\u00e7ilerinize dair se\u00e7ilmi\u015f rapor g\u00f6rsellerini g\u00fcnl\u00fck, haftal\u0131k veya herhangi bir periyoda denk gelecek \u015fekilde kendinize<\/span><span class=\"large\">e-posta olarak g\u00f6ndertebilirsiniz. <em><strong>Nas\u0131l ula\u015f\u0131r\u0131m? Google Analitics &gt; Y\u00f6netici &gt; G\u00f6r\u00fcn\u00fcm &gt; \u00d6zel Uyar\u0131lar<\/strong><\/em><\/span><\/li>  <\/ul>  <p><\/p>  \t\t\t\t","slug":"yoneticiler-icin-google-analytics","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Y\u00f6neticiler i\u00e7in Google Analytics","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1117,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21377,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21278,"locale":"tr","category_id":73,"title":"Y\u00f6neticiler i\u00e7in Google Analytics","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212454463a1ae78b3da521377.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">\u0130nternet sitelerinin ziyaret\u00e7i istatistikleri hakk\u0131nda en ince ayr\u0131nt\u0131s\u0131na kadar bilgi veren Google Analytics uygulamas\u0131n\u0131n yaln\u0131zca webmasterlara \u00f6zg\u00fc oldu\u011fu zannedilir. Oysa \u015firket sahipleri ve \u00fcst d\u00fczey y\u00f6neticiler i\u00e7in ufuk a\u00e7\u0131c\u0131 i\u015f fikirleri edinebilecekleri bedava bir veri kayna\u011f\u0131.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><\/p>  <p><span class=\"large\">Yap\u0131lan ara\u015ft\u0131rmalar, y\u00f6neticilerin en az yar\u0131s\u0131n\u0131n veri bombard\u0131man\u0131ndan s\u0131k\u0131lmaya ba\u015flad\u0131\u011f\u0131na i\u015faret ediyor. Y\u00f6neticilere sunulacak veriler \u00f6nceden do\u011fru yap\u0131land\u0131r\u0131lmaz ve g\u00f6rsel hale getirilmezse kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 hi\u00e7 bitmez. Y\u00f6neticilere en yo\u011fun bilgi ak\u0131\u015f\u0131, pazarlama ve finans birimlerinden gelir. Onlar bu verilere bakarak gelecekle ilgili b\u00fct\u00e7e ve yat\u0131r\u0131m planlamas\u0131 yapar. Ancak g\u00f6zden ka\u00e7an baz\u0131 veriler vard\u0131r ki, buzda\u011f\u0131n\u0131n g\u00f6r\u00fcnmeyen taraf\u0131d\u0131r.<\/span><\/p>  <p><span class=\"large\">Site istatistikleri gibi. Kendi sitesinin istatistiklerini yeterince ve do\u011fru bir \u015fekilde okuyup analiz edemeyen y\u00f6neticiler b\u00fcy\u00fck foto\u011fraf\u0131 kesinlikle \u0131skal\u0131yor olmal\u0131. Firman\u0131n internet sitesinde biriken veriler, y\u00f6neticiler i\u00e7in hazine de\u011ferindedir ama nedense genellikle webmasterlar\u0131n insaf\u0131na terk edilmi\u015ftir. Oysa ziyaret\u00e7i verileri webmasterlardan \u00e7ok y\u00f6neticileri ilgilendirir.<\/span><\/p>  <p><span class=\"large\"><img style=\"\" src=\"\/Archive\/Content\/1220202212454463a1ae78bc98821377.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\"><\/span><span class=\"large\"><strong>D\u00d6RT \u00dcCRETS\u0130Z YOL<\/strong><\/span><\/p>  <p><span class=\"large\">Site trafi\u011fi hakk\u0131nda derinlemesine bilgi sahibi olmam\u0131z\u0131 sa\u011flayan paral\u0131 ve paras\u0131z bir\u00e7ok yaz\u0131l\u0131m mevcut olsa da bir y\u00f6netici olarak \u00fccretsiz Google Analytics program\u0131ndan nas\u0131l yararlanabilece\u011finize dair birka\u00e7 ipucu sunmak istiyorum:<\/span><\/p>  <ul>   <li><span class=\"large\"><span style=\"color: #0000ff;\"><strong>Hedef kitlenizin yak\u0131n ilgi alanlar\u0131n\u0131 \u00f6\u011frenerek maliyet avantaj\u0131 sa\u011flay\u0131n.<\/strong> <\/span>\u00d6rne\u011fin, sitenizi gezenlerin y\u00fczde 33\u2019\u00fc ayn\u0131 zamanda yiyecek i\u00e7ecek sitelerinde, y\u00fczde 27\u2019si ya\u015fam tarz\u0131 sitelerinde, y\u00fczde 15\u2019i ise haber sitelerinde vakit ge\u00e7iriyor olabilir. Sitenize, internet motoru aramas\u0131 ile veya sosyal medya kanal\u0131yla gelmi\u015f olsun, ziyaret\u00e7ilerinizin online d\u00fcnyadaki yak\u0131n ilgi alanlar\u0131n\u0131 \u00f6nceden bilmek, online reklam maliyetlerini azaltman\u0131za yard\u0131mc\u0131 olur. Google Analitics ile elde edece\u011finiz bu bilgi sayesinde Google-Youtube veya Facebook-Instagram reklam b\u00fct\u00e7enizi daha do\u011fru bir hedef kitle i\u00e7in harcayabilirsiniz. Ayr\u0131ca, m\u00fc\u015fterilerinizi do\u011fru segmentlere ay\u0131rmak, m\u00fc\u015fteri profilinizi netle\u015ftirmek ve gelen pazarlama (inbound marketing) kanallar\u0131n\u0131 do\u011fru yap\u0131land\u0131rmak i\u00e7in de\u011ferli bir bilgi kayna\u011f\u0131. <strong><em>Nas\u0131l ula\u015f\u0131r\u0131m? Google Analitics &gt; Kitle &gt; \u0130lgi Alanlar\u0131 &gt; Genel G\u00f6r\u00fcn\u00fcm<\/em><\/strong><\/span><\/li>   <li><span class=\"large\"><span style=\"color: #0000ff;\"><strong>M\u00fc\u015fteri segmenti olu\u015fturun. Diyelim ki, iki k\u0131tada pazarlama faaliyetlerinizi art\u0131rmak istiyorsunuz.<\/strong> <\/span>Ziyaret\u00e7ileriniz aras\u0131nda Avrupa ve Afrika\u2019da ya\u015fayan, \u0130ngilizce kullanan, yak\u0131n ilgi alan\u0131 g\u0131da ve perakende olan, 25-44 ya\u015f grubunda yer alan bir segment olu\u015fturabilirsiniz. Bir ad\u0131m daha giderek, bu segmentin genel ziyaret\u00e7i kitlenize nispetle sitenizde s\u0131ras\u0131yla hangi sayfalar\u0131 incelediklerini, hangi sayfada ne kadar zaman ge\u00e7irdiklerini raporlayabilirsiniz.<em><strong> Nas\u0131l ula\u015f\u0131r\u0131m? Google Analitics &gt; Y\u00f6netici &gt; M\u00fclk &gt; Kitleler &gt; Yeni Kitle Olu\u015ftur<\/strong><\/em><\/span><\/li>   <li><span class=\"large\"><span style=\"color: #0000ff;\"><strong>Standart veri seti ile yetinmeyin, kendinize \u00f6zel \u2018y\u00f6netici ekran\u0131\u2019 olu\u015fturun.<\/strong><\/span> \u00d6zelle\u015ftirme b\u00f6l\u00fcm\u00fc adeta bir derya. \u00c7\u00fcnk\u00fc d\u00fcnyan\u0131n farkl\u0131 yerlerinden y\u00fczlerce profesyonel taraf\u0131ndan haz\u0131rlanm\u0131\u015f ve kamu yarar\u0131na sunulmu\u015f veri g\u00f6rselle\u015ftirme \u015fablonlar\u0131n\u0131 tek t\u0131klama ile se\u00e7erek kendi verilerinizi bu g\u00f6rselle\u015ftirme \u015fablonlar\u0131na oturtabilirsiniz. Galeriden se\u00e7ece\u011finiz \u015fablonlar\u0131n d\u0131\u015f\u0131nda kendinize \u00f6zel veri g\u00f6rselle\u015ftirme setleri de olu\u015fturabilirsiniz. <em><strong>Nas\u0131l ula\u015f\u0131r\u0131m? Google Analitics &gt; \u00d6zelle\u015ftirme &gt; G\u00f6sterge Tablolar\u0131 &gt; Olu\u015ftur &gt; Galeriden \u0130\u00e7e Aktar<\/strong><\/em><\/span><\/li>   <li><span class=\"large\"><span style=\"color: #0000ff;\"><strong>Kendinize g\u00fcnl\u00fck, haftal\u0131k veya ayl\u0131k raporlar g\u00f6nderin.<\/strong><\/span> Site ziyaret\u00e7ilerinize dair se\u00e7ilmi\u015f rapor g\u00f6rsellerini g\u00fcnl\u00fck, haftal\u0131k veya herhangi bir periyoda denk gelecek \u015fekilde kendinize<\/span><span class=\"large\">e-posta olarak g\u00f6ndertebilirsiniz. <em><strong>Nas\u0131l ula\u015f\u0131r\u0131m? Google Analitics &gt; Y\u00f6netici &gt; G\u00f6r\u00fcn\u00fcm &gt; \u00d6zel Uyar\u0131lar<\/strong><\/em><\/span><\/li>  <\/ul>  <p><\/p>  \t\t\t\t","slug":"yoneticiler-icin-google-analytics","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Y\u00f6neticiler i\u00e7in Google Analytics","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1117,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}