{"status":true,"post":{"id":19948,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:41:47","created_at":"2019-02-24T21:00:00.000000Z","updated_at":"2022-10-24T10:41:47.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":19948,"is_featured":0,"title":"Yeni fikir kaynaklar\u0131n\u0131 harekete ge\u00e7irin","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">K\u00fcresel \u0130novasyon Endeksi\u2019nde, 2017\u2019de 43\u2019\u00fcnc\u00fc s\u0131radayken 2018\u2019de 50\u2019nci s\u0131raya gerilemi\u015f olan \u00fclkemizin, bu yeni konumunu 2019\u2019da koruyabilece\u011finin garantisi yok. \u00c7\u00fcnk\u00fc firma ve kurumlar olarak inovasyona h\u00e2l\u00e2 ikinci derecede \u00f6nem veriyor, bu konuda gerekli enerjiyi harcamamaya devam ediyoruz. <\/span><\/p>  <p><span class=\"large\">H\u00e2l b\u00f6yleyken \u2018k\u00fcresel endekste nas\u0131l \u00f6ne ge\u00e7eriz?\u2019 sorusu acilen cevaplanmay\u0131 bekliyor.<\/span><\/p>  <p><strong><span class=\"large\">Nereden ba\u015flanmal\u0131?<\/span><\/strong><\/p>  <p><span class=\"large\">\u0130novasyon \u2018yeni fikrin de\u011fere d\u00f6n\u00fc\u015fmesi\u2019 ise o zaman bizleri sonuca ula\u015ft\u0131racak en kestirme yol, yeni fikir kaynaklar\u0131n\u0131 harekete ge\u00e7irmek. <\/span><br><span class=\"large\"> Kurumlar yeni fikir kaynaklar\u0131n\u0131 \u00f6nce kendi i\u00e7lerinden \u00e7\u0131karmal\u0131, kendi zek\u00e2lar\u0131n\u0131 domine etmeli. <\/span><\/p>  <p><span class=\"large\">Peki, firmalar neden kendi fikir kaynaklar\u0131ndan yararlanam\u0131yor, bu kaynaklar\u0131 harekete ge\u00e7iremiyor?<\/span><\/p>  <p><span class=\"large\">Beyaz yakal\u0131lar\u0131n \u2018inovasyon neden ger\u00e7ekle\u015fmiyor?\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda yap\u0131lan ankete verdikleri cevaplar, sorunun cevab\u0131n\u0131 ortaya koyuyor: Anket sonu\u00e7lar\u0131 g\u00f6steriyor ki, s\u0131k\u0131nt\u0131n\u0131n as\u0131l kayna\u011f\u0131, yine kurumlar. Firmalarda y\u00f6netimsel hata pay\u0131 y\u00fcksek ve inovasyonu te\u015fvik eden bir ekosistem kurulmam\u0131\u015f, kurulam\u0131yor. <\/span><br><span class=\"large\"> T\u00fcm bunlar da inovasyonda geri kalmam\u0131za sebep oluyor. <\/span><br><span class=\"large\"> \u0130\u015fte, ilgili anket \u00e7al\u0131\u015fmas\u0131ndan \u00f6rnekler:<\/span><\/p>  <p><strong><span class=\"large\">Birinci soru:<\/span><\/strong><\/p>  <p><span class=\"large\">\u0130novasyonu i\u015finizde ba\u015f tac\u0131 yapmak i\u00e7in a\u015fa\u011f\u0131dakilerden hangisine daha \u00e7ok ihtiyac\u0131n\u0131z var? <\/span><\/p>  <p><span class=\"large\">Cevaplar\u0131n y\u00fczdesi \u015f\u00f6yle: <\/span><\/p>  <p><span class=\"large\">1 - Motive edilmeye y\u00fczde 55 <\/span><br><span class=\"large\"> 2 - Ortam olu\u015fturulmas\u0131na y\u00fczde 15<\/span><br><span class=\"large\"> 3 - Te\u015fvik sistemine y\u00fczde 20<\/span><br><span class=\"large\"> 4 - Zaman ayr\u0131lmas\u0131na y\u00fczde 10<\/span><\/p>  <p><span class=\"large\">Cevaplar, a\u011f\u0131rl\u0131kl\u0131 olarak, ki\u015filerin motive edilmemesine ve te\u015fvik sisteminin olmamas\u0131na d\u00f6n\u00fck ciddi problem oldu\u011funu g\u00f6steriyor.<\/span><\/p>  <p><strong><span class=\"large\">\u0130kinci soru:<\/span><\/strong><\/p>  <p><span class=\"large\">\u0130\u015finizde kendinizi daha iyi hissedebilece\u011finiz inovatif bir \u00e7\u00f6z\u00fcm, a\u015fa\u011f\u0131dakilerden daha \u00e7ok hangisidir? <\/span><\/p>  <p><span class=\"large\">Cevaplar\u0131n y\u00fczdesi \u015f\u00f6yle: <\/span><br><span class=\"large\"> 1 - Fikirlerimi rahat\u00e7a s\u00f6yleyebilmek y\u00fczde 40 <\/span><br><span class=\"large\"> 2 - Mesaimin belli bir k\u0131sm\u0131n\u0131 yeni fikirler \u00f6\u011frenmeye ay\u0131rabilmek y\u00fczde 15 <\/span><br><span class=\"large\"> 3 - \u0130\u015fimde yanl\u0131\u015f yapmaktan korkmayaca\u011f\u0131m bir anlay\u0131\u015f\u0131n olmas\u0131 <\/span><br><span class=\"large\"> y\u00fczde 25 <\/span><br><span class=\"large\"> 4 - Hiyerar\u015fik bask\u0131 olmamas\u0131 y\u00fczde 20 <\/span><\/p>  <p><span class=\"large\">Cevaplar okundu\u011funda g\u00f6r\u00fclecektir ki: <\/span><\/p>  <p><span class=\"large\">Firma ve kurumlarda Ar-Ge ile inovasyona, h\u00e2l\u00e2 bir finans, bir pazarlama departman\u0131 d\u00fczeyinde \u00f6nem verilmiyor.<\/span><\/p>  <p><span class=\"large\">\u2018\u00c7al\u0131\u015fanlar\u0131n, klasik i\u015f yapma bi\u00e7imlerine s\u0131k\u0131 s\u0131k\u0131 uymalar\u0131 gerekti\u011fi\u2019 gibi bir y\u00f6netim anlay\u0131\u015f\u0131, bug\u00fcn de devam ediyor. H\u00e2lbuki art\u0131k, klasik y\u00f6netim uygulamalar\u0131n\u0131 dayatman\u0131n firmalara getirisinin \u2018s\u0131f\u0131rlanmaya do\u011fru gitmek\u2019 anlam\u0131na geldi\u011finin anla\u015f\u0131lmas\u0131 gerekiyor. Firman\u0131n bu yolla kaybettiklerini kim, ne zaman hesaplayacak?<\/span><\/p>  <p><span class=\"large\">Ar-Ge \u00e7al\u0131\u015fanlar\u0131 dahi yanl\u0131\u015f yapmaktan, yanl\u0131\u015f bir \u015fey s\u00f6ylemekten k\u00f6\u015fe bucak uzak duruyor. Bu \u015fekilde nas\u0131l yenilik\u00e7i olunaca\u011f\u0131n\u0131 anlamak bir hayli zor\u2026<\/span><\/p>  <p><strong><span class=\"large\">\u00dc\u00e7\u00fcnc\u00fc soru:<\/span><\/strong><\/p>  <p><span class=\"large\">Sizce i\u015f yerinde s\u0131\u00e7ramal\u0131 inovasyon yapmak i\u00e7in hangisine daha \u00e7ok ihtiya\u00e7 var?<\/span><\/p>  <p><span class=\"large\">Cevaplar\u0131n y\u00fczdesi \u015f\u00f6yle: <\/span><\/p>  <p><span class=\"large\">1 - D\u0131\u015far\u0131dan bir inovasyon ekibine y\u00fczde 15 <\/span><br><span class=\"large\"> 2 - Kendi ekiplerimizin iyi bir \u015fekilde inovasyonu \u00f6\u011frenmesine y\u00fczde 45 <\/span><br><span class=\"large\"> 3 - \u0130novasyonu daha iyi anlamak i\u00e7in inovasyon ama\u00e7l\u0131 gezilere y\u00fczde 15 <\/span><br><span class=\"large\"> 4 - \u0130novasyon yapanlar\u0131n hik\u00e2yelerinden yola \u00e7\u0131karak modellemeye y\u00fczde 25 <\/span><br><span class=\"large\"> Y\u00fczdeler diyor ki: \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n kendilerine g\u00fcveni tam; yeter ki kendilerine imk\u00e2n sunulsun! <\/span><\/p>  <p><strong><span class=\"large\">D\u00f6rd\u00fcnc\u00fc soru:<\/span><\/strong><\/p>  <p><span class=\"large\">G\u00f6rsellerde ve mesajlar\u0131n\u0131zda, web sayfan\u0131zda ve \u00e7al\u0131\u015fma ortam\u0131n\u0131zda inovasyon ne kadar a\u011f\u0131rl\u0131kl\u0131 yer almaktad\u0131r? <\/span><\/p>  <p><span class=\"large\">Bu soruya 100\u2019\u00fcn \u00fczerinde verilen cevaplar\u0131n ortalamas\u0131, y\u00fczde 5 ila y\u00fczde 10 aras\u0131nda. Durum b\u00f6yleyken inovasyonun marka kimliklerinde ve \u00e7al\u0131\u015fma ortamlar\u0131nda bulundu\u011funu s\u00f6ylemek, pek m\u00fcmk\u00fcn de\u011fil.<\/span><\/p>  <p><strong><span class=\"large\">Be\u015finci soru:<\/span><\/strong><\/p>  <p><span class=\"large\">Firman\u0131z\u0131n inovasyon yapma s\u00fcre\u00e7lerinde m\u00fc\u015fterilerini ve\/veya tedarik\u00e7ilerini i\u015fin i\u00e7ine katma \u00e7al\u0131\u015fmalar\u0131 var m\u0131? <\/span><\/p>  <p><span class=\"large\">Bu soruya a\u011f\u0131rl\u0131kl\u0131 olarak \u2018yok\u2019 cevab\u0131 verilmi\u015f. Sonu\u00e7, \u2018360 derece inovasyon yapma sistemi\u2019 dedi\u011fimiz, m\u00fc\u015fterilerin ve tedarik\u00e7ilerin d\u00e2hil edildi\u011fi inovasyon yapma s\u00fcre\u00e7lerinin daha \u00e7ok uza\u011f\u0131nda oldu\u011fumuz ger\u00e7e\u011fini ortaya koyuyor. <\/span><\/p>  <p><strong><span class=\"large\">Alt\u0131nc\u0131 soru:<\/span><\/strong><\/p>  <p><span class=\"large\">\u0130novasyon i\u00e7in stratejik \u00fcr\u00fcn ya da hizmet (dar alan) belirlediniz mi? <\/span><\/p>  <p><span class=\"large\">Bu soruya da a\u011f\u0131rl\u0131kla \u2018hay\u0131r\u2019 cevab\u0131 verilmi\u015f. Durum g\u00f6steriyor ki firmalar\u0131m\u0131z, stratejik inovasyon alanlar\u0131 \u00fczerinde (hen\u00fcz) \u00e7al\u0131\u015fm\u0131yor. <\/span><\/p>  <p><strong><span class=\"large\">Yedinci soru:<\/span><\/strong><\/p>  <p><span class=\"large\">\u2018\u0130novasyon\u2019 kelimesinin firma vizyonundaki\/faaliyetlerindeki varl\u0131k seviyesi, 100 puan \u00fczerinden ka\u00e7t\u0131r? <\/span><\/p>  <p><span class=\"large\">Soruya, y\u00fcz \u00fczerinden ortalamada, a\u011f\u0131rl\u0131kl\u0131 olarak, \u2018y\u00fczde 10\u2019lar seviyesinde.\u2019 diye cevap verildi\u011fi g\u00f6r\u00fcl\u00fcyor. Anketin beyaz yakal\u0131lara yap\u0131ld\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde gelen cevaplar\u0131n daha dikkatli \u015fekilde <\/span><span class=\"large\">ele al\u0131nmaya ihtiyac\u0131 var! <\/span><\/p>  <p><span class=\"large\">Burada, \u2018firma ve kurumlar\u0131m\u0131zda inovasyon neden ger\u00e7ekle\u015fmiyor?\u2019 sorusunun cevab\u0131n\u0131 aramaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in anket yapma metodolojisine uygun bir sistematikle yap\u0131lan bu \u00e7al\u0131\u015fman\u0131n detay\u0131na girmeyip ilgili \u00e7al\u0131\u015fma kapsam\u0131nda sorulan 32 sorudan sadece 7 tanesine yer verdik.<\/span><\/p>  <p><strong><span class=\"large\">Firmalar bu t\u00fcr \u00e7al\u0131\u015fmalara kulak vermeli <\/span><\/strong><\/p>  <p><span class=\"large\">Amac\u0131m\u0131z, firma ve kurumlar\u0131m\u0131z\u0131n inovasyona bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n ne durumda oldu\u011funu, istatistik\u00ee verilerden hareketle a\u00e7\u0131klamaya \u00e7al\u0131\u015fmak. <\/span><\/p>  <p><span class=\"large\">Sonu\u00e7 olarak; K\u00fcresel \u0130novasyon Endeksi\u2019ndeki konumumuzu sabit k\u0131lmakla kalmay\u0131p, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde daha \u00fcst seviyelere ta\u015f\u0131yabilmek i\u00e7in firma ve <\/span><br><span class=\"large\"> kurumlar\u0131n, bu t\u00fcr \u00e7al\u0131\u015fmalar\u0131n <\/span><span class=\"large\">sesine kulak vermeleri gerekti\u011fi d\u00fc\u015f\u00fcncesindeyiz.<\/span><\/p>  \t\t\t\t","slug":"yeni-fikir-kaynaklarini-harekete-gecirin","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Yeni fikir kaynaklar\u0131n\u0131 harekete ge\u00e7irin","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1118,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20047,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":19948,"locale":"tr","category_id":73,"title":"Yeni fikir kaynaklar\u0131n\u0131 harekete ge\u00e7irin","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">K\u00fcresel \u0130novasyon Endeksi\u2019nde, 2017\u2019de 43\u2019\u00fcnc\u00fc s\u0131radayken 2018\u2019de 50\u2019nci s\u0131raya gerilemi\u015f olan \u00fclkemizin, bu yeni konumunu 2019\u2019da koruyabilece\u011finin garantisi yok. \u00c7\u00fcnk\u00fc firma ve kurumlar olarak inovasyona h\u00e2l\u00e2 ikinci derecede \u00f6nem veriyor, bu konuda gerekli enerjiyi harcamamaya devam ediyoruz. <\/span><\/p>  <p><span class=\"large\">H\u00e2l b\u00f6yleyken \u2018k\u00fcresel endekste nas\u0131l \u00f6ne ge\u00e7eriz?\u2019 sorusu acilen cevaplanmay\u0131 bekliyor.<\/span><\/p>  <p><strong><span class=\"large\">Nereden ba\u015flanmal\u0131?<\/span><\/strong><\/p>  <p><span class=\"large\">\u0130novasyon \u2018yeni fikrin de\u011fere d\u00f6n\u00fc\u015fmesi\u2019 ise o zaman bizleri sonuca ula\u015ft\u0131racak en kestirme yol, yeni fikir kaynaklar\u0131n\u0131 harekete ge\u00e7irmek. <\/span><br><span class=\"large\"> Kurumlar yeni fikir kaynaklar\u0131n\u0131 \u00f6nce kendi i\u00e7lerinden \u00e7\u0131karmal\u0131, kendi zek\u00e2lar\u0131n\u0131 domine etmeli. <\/span><\/p>  <p><span class=\"large\">Peki, firmalar neden kendi fikir kaynaklar\u0131ndan yararlanam\u0131yor, bu kaynaklar\u0131 harekete ge\u00e7iremiyor?<\/span><\/p>  <p><span class=\"large\">Beyaz yakal\u0131lar\u0131n \u2018inovasyon neden ger\u00e7ekle\u015fmiyor?\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda yap\u0131lan ankete verdikleri cevaplar, sorunun cevab\u0131n\u0131 ortaya koyuyor: Anket sonu\u00e7lar\u0131 g\u00f6steriyor ki, s\u0131k\u0131nt\u0131n\u0131n as\u0131l kayna\u011f\u0131, yine kurumlar. Firmalarda y\u00f6netimsel hata pay\u0131 y\u00fcksek ve inovasyonu te\u015fvik eden bir ekosistem kurulmam\u0131\u015f, kurulam\u0131yor. <\/span><br><span class=\"large\"> T\u00fcm bunlar da inovasyonda geri kalmam\u0131za sebep oluyor. <\/span><br><span class=\"large\"> \u0130\u015fte, ilgili anket \u00e7al\u0131\u015fmas\u0131ndan \u00f6rnekler:<\/span><\/p>  <p><strong><span class=\"large\">Birinci soru:<\/span><\/strong><\/p>  <p><span class=\"large\">\u0130novasyonu i\u015finizde ba\u015f tac\u0131 yapmak i\u00e7in a\u015fa\u011f\u0131dakilerden hangisine daha \u00e7ok ihtiyac\u0131n\u0131z var? <\/span><\/p>  <p><span class=\"large\">Cevaplar\u0131n y\u00fczdesi \u015f\u00f6yle: <\/span><\/p>  <p><span class=\"large\">1 - Motive edilmeye y\u00fczde 55 <\/span><br><span class=\"large\"> 2 - Ortam olu\u015fturulmas\u0131na y\u00fczde 15<\/span><br><span class=\"large\"> 3 - Te\u015fvik sistemine y\u00fczde 20<\/span><br><span class=\"large\"> 4 - Zaman ayr\u0131lmas\u0131na y\u00fczde 10<\/span><\/p>  <p><span class=\"large\">Cevaplar, a\u011f\u0131rl\u0131kl\u0131 olarak, ki\u015filerin motive edilmemesine ve te\u015fvik sisteminin olmamas\u0131na d\u00f6n\u00fck ciddi problem oldu\u011funu g\u00f6steriyor.<\/span><\/p>  <p><strong><span class=\"large\">\u0130kinci soru:<\/span><\/strong><\/p>  <p><span class=\"large\">\u0130\u015finizde kendinizi daha iyi hissedebilece\u011finiz inovatif bir \u00e7\u00f6z\u00fcm, a\u015fa\u011f\u0131dakilerden daha \u00e7ok hangisidir? <\/span><\/p>  <p><span class=\"large\">Cevaplar\u0131n y\u00fczdesi \u015f\u00f6yle: <\/span><br><span class=\"large\"> 1 - Fikirlerimi rahat\u00e7a s\u00f6yleyebilmek y\u00fczde 40 <\/span><br><span class=\"large\"> 2 - Mesaimin belli bir k\u0131sm\u0131n\u0131 yeni fikirler \u00f6\u011frenmeye ay\u0131rabilmek y\u00fczde 15 <\/span><br><span class=\"large\"> 3 - \u0130\u015fimde yanl\u0131\u015f yapmaktan korkmayaca\u011f\u0131m bir anlay\u0131\u015f\u0131n olmas\u0131 <\/span><br><span class=\"large\"> y\u00fczde 25 <\/span><br><span class=\"large\"> 4 - Hiyerar\u015fik bask\u0131 olmamas\u0131 y\u00fczde 20 <\/span><\/p>  <p><span class=\"large\">Cevaplar okundu\u011funda g\u00f6r\u00fclecektir ki: <\/span><\/p>  <p><span class=\"large\">Firma ve kurumlarda Ar-Ge ile inovasyona, h\u00e2l\u00e2 bir finans, bir pazarlama departman\u0131 d\u00fczeyinde \u00f6nem verilmiyor.<\/span><\/p>  <p><span class=\"large\">\u2018\u00c7al\u0131\u015fanlar\u0131n, klasik i\u015f yapma bi\u00e7imlerine s\u0131k\u0131 s\u0131k\u0131 uymalar\u0131 gerekti\u011fi\u2019 gibi bir y\u00f6netim anlay\u0131\u015f\u0131, bug\u00fcn de devam ediyor. H\u00e2lbuki art\u0131k, klasik y\u00f6netim uygulamalar\u0131n\u0131 dayatman\u0131n firmalara getirisinin \u2018s\u0131f\u0131rlanmaya do\u011fru gitmek\u2019 anlam\u0131na geldi\u011finin anla\u015f\u0131lmas\u0131 gerekiyor. Firman\u0131n bu yolla kaybettiklerini kim, ne zaman hesaplayacak?<\/span><\/p>  <p><span class=\"large\">Ar-Ge \u00e7al\u0131\u015fanlar\u0131 dahi yanl\u0131\u015f yapmaktan, yanl\u0131\u015f bir \u015fey s\u00f6ylemekten k\u00f6\u015fe bucak uzak duruyor. Bu \u015fekilde nas\u0131l yenilik\u00e7i olunaca\u011f\u0131n\u0131 anlamak bir hayli zor\u2026<\/span><\/p>  <p><strong><span class=\"large\">\u00dc\u00e7\u00fcnc\u00fc soru:<\/span><\/strong><\/p>  <p><span class=\"large\">Sizce i\u015f yerinde s\u0131\u00e7ramal\u0131 inovasyon yapmak i\u00e7in hangisine daha \u00e7ok ihtiya\u00e7 var?<\/span><\/p>  <p><span class=\"large\">Cevaplar\u0131n y\u00fczdesi \u015f\u00f6yle: <\/span><\/p>  <p><span class=\"large\">1 - D\u0131\u015far\u0131dan bir inovasyon ekibine y\u00fczde 15 <\/span><br><span class=\"large\"> 2 - Kendi ekiplerimizin iyi bir \u015fekilde inovasyonu \u00f6\u011frenmesine y\u00fczde 45 <\/span><br><span class=\"large\"> 3 - \u0130novasyonu daha iyi anlamak i\u00e7in inovasyon ama\u00e7l\u0131 gezilere y\u00fczde 15 <\/span><br><span class=\"large\"> 4 - \u0130novasyon yapanlar\u0131n hik\u00e2yelerinden yola \u00e7\u0131karak modellemeye y\u00fczde 25 <\/span><br><span class=\"large\"> Y\u00fczdeler diyor ki: \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n kendilerine g\u00fcveni tam; yeter ki kendilerine imk\u00e2n sunulsun! <\/span><\/p>  <p><strong><span class=\"large\">D\u00f6rd\u00fcnc\u00fc soru:<\/span><\/strong><\/p>  <p><span class=\"large\">G\u00f6rsellerde ve mesajlar\u0131n\u0131zda, web sayfan\u0131zda ve \u00e7al\u0131\u015fma ortam\u0131n\u0131zda inovasyon ne kadar a\u011f\u0131rl\u0131kl\u0131 yer almaktad\u0131r? <\/span><\/p>  <p><span class=\"large\">Bu soruya 100\u2019\u00fcn \u00fczerinde verilen cevaplar\u0131n ortalamas\u0131, y\u00fczde 5 ila y\u00fczde 10 aras\u0131nda. Durum b\u00f6yleyken inovasyonun marka kimliklerinde ve \u00e7al\u0131\u015fma ortamlar\u0131nda bulundu\u011funu s\u00f6ylemek, pek m\u00fcmk\u00fcn de\u011fil.<\/span><\/p>  <p><strong><span class=\"large\">Be\u015finci soru:<\/span><\/strong><\/p>  <p><span class=\"large\">Firman\u0131z\u0131n inovasyon yapma s\u00fcre\u00e7lerinde m\u00fc\u015fterilerini ve\/veya tedarik\u00e7ilerini i\u015fin i\u00e7ine katma \u00e7al\u0131\u015fmalar\u0131 var m\u0131? <\/span><\/p>  <p><span class=\"large\">Bu soruya a\u011f\u0131rl\u0131kl\u0131 olarak \u2018yok\u2019 cevab\u0131 verilmi\u015f. Sonu\u00e7, \u2018360 derece inovasyon yapma sistemi\u2019 dedi\u011fimiz, m\u00fc\u015fterilerin ve tedarik\u00e7ilerin d\u00e2hil edildi\u011fi inovasyon yapma s\u00fcre\u00e7lerinin daha \u00e7ok uza\u011f\u0131nda oldu\u011fumuz ger\u00e7e\u011fini ortaya koyuyor. <\/span><\/p>  <p><strong><span class=\"large\">Alt\u0131nc\u0131 soru:<\/span><\/strong><\/p>  <p><span class=\"large\">\u0130novasyon i\u00e7in stratejik \u00fcr\u00fcn ya da hizmet (dar alan) belirlediniz mi? <\/span><\/p>  <p><span class=\"large\">Bu soruya da a\u011f\u0131rl\u0131kla \u2018hay\u0131r\u2019 cevab\u0131 verilmi\u015f. Durum g\u00f6steriyor ki firmalar\u0131m\u0131z, stratejik inovasyon alanlar\u0131 \u00fczerinde (hen\u00fcz) \u00e7al\u0131\u015fm\u0131yor. <\/span><\/p>  <p><strong><span class=\"large\">Yedinci soru:<\/span><\/strong><\/p>  <p><span class=\"large\">\u2018\u0130novasyon\u2019 kelimesinin firma vizyonundaki\/faaliyetlerindeki varl\u0131k seviyesi, 100 puan \u00fczerinden ka\u00e7t\u0131r? <\/span><\/p>  <p><span class=\"large\">Soruya, y\u00fcz \u00fczerinden ortalamada, a\u011f\u0131rl\u0131kl\u0131 olarak, \u2018y\u00fczde 10\u2019lar seviyesinde.\u2019 diye cevap verildi\u011fi g\u00f6r\u00fcl\u00fcyor. Anketin beyaz yakal\u0131lara yap\u0131ld\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde gelen cevaplar\u0131n daha dikkatli \u015fekilde <\/span><span class=\"large\">ele al\u0131nmaya ihtiyac\u0131 var! <\/span><\/p>  <p><span class=\"large\">Burada, \u2018firma ve kurumlar\u0131m\u0131zda inovasyon neden ger\u00e7ekle\u015fmiyor?\u2019 sorusunun cevab\u0131n\u0131 aramaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in anket yapma metodolojisine uygun bir sistematikle yap\u0131lan bu \u00e7al\u0131\u015fman\u0131n detay\u0131na girmeyip ilgili \u00e7al\u0131\u015fma kapsam\u0131nda sorulan 32 sorudan sadece 7 tanesine yer verdik.<\/span><\/p>  <p><strong><span class=\"large\">Firmalar bu t\u00fcr \u00e7al\u0131\u015fmalara kulak vermeli <\/span><\/strong><\/p>  <p><span class=\"large\">Amac\u0131m\u0131z, firma ve kurumlar\u0131m\u0131z\u0131n inovasyona bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n ne durumda oldu\u011funu, istatistik\u00ee verilerden hareketle a\u00e7\u0131klamaya \u00e7al\u0131\u015fmak. <\/span><\/p>  <p><span class=\"large\">Sonu\u00e7 olarak; K\u00fcresel \u0130novasyon Endeksi\u2019ndeki konumumuzu sabit k\u0131lmakla kalmay\u0131p, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde daha \u00fcst seviyelere ta\u015f\u0131yabilmek i\u00e7in firma ve <\/span><br><span class=\"large\"> kurumlar\u0131n, bu t\u00fcr \u00e7al\u0131\u015fmalar\u0131n <\/span><span class=\"large\">sesine kulak vermeleri gerekti\u011fi d\u00fc\u015f\u00fcncesindeyiz.<\/span><\/p>  \t\t\t\t","slug":"yeni-fikir-kaynaklarini-harekete-gecirin","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Yeni fikir kaynaklar\u0131n\u0131 harekete ge\u00e7irin","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1118,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}