{"status":true,"post":{"id":22029,"user_id":1,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:14:30","created_at":"2020-06-11T21:00:00.000000Z","updated_at":"2022-10-24T11:14:30.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22029,"is_featured":0,"title":"Yeni d\u00f6nemde pazar\u0131 iyi okuyan kazan\u0131yor","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Hakan G\u00fclda\u011f<\/strong><\/span>
<\/strong><\/span><\/p>

Sizi bilmem ama ben h\u00e2l\u00e2 o \u2018m\u00fcthi\u015f\u2019 olay\u0131n etkisi alt\u0131nday\u0131m. Amerikan teknoloji \u015firketinin 1.8 milyar dolar say\u0131p bizim yerli teknoloji firmam\u0131z\u0131 sat\u0131n almas\u0131ndan bahsediyorum. Bir ilk olmas\u0131n\u0131n yan\u0131 s\u0131ra gelece\u011fe ili\u015fkin de \u00f6nemli ipu\u00e7lar\u0131 ta\u015f\u0131yordu \u0130stanbullu Peak\u2019in San Fransiscolu Zynga\u2019ya hem sat\u0131lmas\u0131 hem de ortak olmas\u0131\u2026<\/span>
Tabii ki, T\u00fcrkiye\u2019nin 1.8 milyar dolar de\u011ferinde firmalar\u0131 var. Fazlas\u0131 da var. Var olmas\u0131na var da, onlar d\u00fczinelerce fabrikalar\u0131, y\u00fczlerce d\u00fckkan\u0131 olan, on binlerce insan\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131, en az 50 y\u0131ll\u0131k, kocaman kocaman kurulu\u015flar. D\u00fcnyada \u00f6nemli pazar paylar\u0131na sahipler. Mesela bug\u00fcn Avrupa\u2019da her d\u00f6rt televizyondan, her be\u015f beyaz e\u015fyadan birini \u00fcretip satan \u015firketlerimiz\u2026 Borsaya kote olduklar\u0131 i\u00e7in piyasa de\u011ferlerinin hesaplanmas\u0131 kolay. 20\u2019\u015fer, 30\u2019ar bin \u00e7al\u0131\u015fanlar\u0131 olan bu markalar\u0131m\u0131z\u0131n, hatta baz\u0131 bankalar\u0131m\u0131z\u0131n piyasa de\u011ferleri ancak 1.8 milyar dolar\u0131 buluyor. T\u00fcrkiye\u2019nin \u2018ilk unicorn\u2019u olarak nam kazanan sanal oyun firmam\u0131z Peak ise sadece 10 y\u0131l \u00f6nce, 2010 y\u0131l\u0131nda kuruldu. Topu topu 100 ki\u015fi \u00e7al\u0131\u015f\u0131yor. <\/span>
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***<\/span>
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Asl\u0131nda d\u00fcnyaya bak\u0131nca pek de \u015fa\u015f\u0131rmamak laz\u0131m\u2026 <\/span>
Yine on binlerce \u00e7al\u0131\u015fan\u0131, dizi dizi fabrikalar\u0131 ile koskoca Opel de 2.3 milyar dolara sat\u0131lm\u0131\u015ft\u0131. Bundan 3 y\u0131l \u00f6nce...<\/span>
Ayn\u0131 y\u0131l, ad\u0131n\u0131 san\u0131n\u0131 kimsenin duymad\u0131\u011f\u0131 Mobileye isimli bir teknoloji firmas\u0131 ise 15 milyar dolara al\u0131c\u0131 bulmu\u015ftu. Daha h\u00e2l\u00e2 ortal\u0131kta g\u00f6r\u00fcnmeyen s\u00fcr\u00fcc\u00fcs\u00fcz arabalar i\u00e7in teknoloji geli\u015ftiren bir yaz\u0131l\u0131m firmas\u0131\u2026<\/span>
\u015eimdi s\u00fcre\u00e7 daha da h\u0131zlanm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. Ge\u00e7enlerde Microsoft CEO\u2019su Satya Nadella, \u015fu s\u0131ralar hayat\u0131m\u0131za h\u0131zla giren video konferanslardan birinde, \u201c\u0130ki y\u0131lda olan, iki ayda ger\u00e7ekle\u015fti, dijital d\u00f6n\u00fc\u015f\u00fcm birden h\u0131zland\u0131\u201d diyordu. <\/span>
Bu h\u0131zlanma baz\u0131 sekt\u00f6rler i\u00e7in daha da ge\u00e7erli\u2026 \u2018Evde kal\u2019 \u00e7a\u011fr\u0131lar\u0131, ihtiya\u00e7lar\u0131n\u0131 internetten kar\u015f\u0131lamaya \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131n\u0131 h\u0131zla katlad\u0131, e-ticaret platformlar\u0131ndan sipari\u015fler yo\u011funla\u015ft\u0131. Eh, herkes evde oturunca, sosyal mesafe ba\u015f kural haline gelince, insanlar da daha fazla video oyununa sard\u0131rd\u0131. Sadece T\u00fcrkiye\u2019de mi, her yerde\u2026 <\/span>
Son projeksiyonlar, d\u00fcnya oyun pazar\u0131n\u0131n vir\u00fcsle birlikte 200 milyar dolara dayand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u00c7in\u2019in kabaca 40 milyar dolarl\u0131k paya sahip oldu\u011fu bu pazarda T\u00fcrkiye, yakla\u015f\u0131k 1 milyar dolarl\u0131k pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc ile 18\u2019inci s\u0131rada yer al\u0131yor. <\/span>
Oyun pazar\u0131m\u0131z\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn, d\u00fcnya ekonomisindeki s\u0131ralamam\u0131za neredeyse bire bir uymas\u0131 da dikkate de\u011fer ayr\u0131 bir nokta\u2026<\/span>
Ama as\u0131l dikkat \u00e7ekmek istedi\u011fim nokta, ortaya \u00e7\u0131kan yeni trendlerin, <\/span>
Peak \u00f6rne\u011finde de g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi ne kadar asimetrik olabilece\u011fi\u2026<\/span>
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D\u0131\u015far\u0131y\u0131 ke\u015ffedin!<\/strong><\/span>
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Teknolojideki geli\u015fmeler, mevcut trendleri etkiliyor. Yeni trendlerin ortaya \u00e7\u0131kmas\u0131na da neden oluyor. \u0130nsanlar\u0131n bulu\u015flara, yeniliklere ilgisini s\u00fcrekli olarak izledi\u011finizde, trendlerin y\u00f6n\u00fcn\u00fc ve ta\u015f\u0131d\u0131\u011f\u0131 potansiyeli, bir anlamda g\u00fcc\u00fcn\u00fc tahmin etmek kolayla\u015f\u0131yor.<\/span>
Hayat\u0131n ve gelece\u011fin pazar\u0131n\u0131n trendlerini yakalamak, bir nevi \u2018pazar\u0131\u2019 okumak i\u00e7in olaylara farkl\u0131 bir a\u00e7\u0131dan bakmak gerekiyor. Bu gelece\u011fin risklerine kar\u015f\u0131 kendinizi koruman\u0131z i\u00e7in de gerekli. Ger\u00e7ek hayatta, olaylar\u0131n ak\u0131\u015f\u0131 do\u011frusal bir y\u00f6nde olmuyor. Rampalar, virajlar, \u2018U\u2019 d\u00f6n\u00fc\u015fleri\u2026 Trendlerin y\u00f6n\u00fc de\u011fi\u015febiliyor. Trendlerdeki k\u0131r\u0131lma noktalar\u0131n\u0131 tahmin etti\u011finizde tats\u0131z s\u00fcrprizlerden kurtulabilirsiniz. <\/span>
S\u0131k s\u0131k, \u2018ev-i\u015f-tan\u0131nan mekan\u2019 \u00fc\u00e7geninin d\u0131\u015f\u0131na \u00e7\u0131kmak da yeni trendleri fark etmek i\u00e7in faydal\u0131 olabilir. Hep ayn\u0131 ki\u015filerle, hep ayn\u0131 yerlere gitti\u011finizde, yani kendinizi bir nevi \u2018dar\u2019 \u00fc\u00e7gene hapsetti\u011finizde toplumda de\u011fi\u015fen trendleri yakalamak zorla\u015f\u0131r. <\/span>
Ger\u00e7ek renkleri g\u00f6rmek i\u00e7in biraz mavi-ye\u015fil camlar\u0131n d\u0131\u015f\u0131nda hayata bakabilmek gerekiyor. \u015eimdi korona sonras\u0131 \u2018evde kal\u2019 d\u00f6nemi yava\u015f yava\u015f sona eriyor. \u0130\u015fe d\u00f6n\u00fcyoruz. Ama gelin siz siz olun, o akvaryuma benzeyen plazalarda \u00e7ok vakit ge\u00e7irmeyin. Hem sa\u011fl\u0131\u011f\u0131n\u0131z hem de i\u015finiz i\u00e7in d\u0131\u015far\u0131y\u0131 ke\u015ffedin. <\/span>
Sosyal mesafeyi koruyarak, tedbiri elden b\u0131rakmadan \u00fclkenizi ve pazar\u0131n\u0131z\u0131 yak\u0131ndan tan\u0131y\u0131n. <\/span>
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Pazar\u0131n de\u011fil, insanlar\u0131n ihtiya\u00e7lar\u0131n\u0131 belirleyin<\/strong><\/span>
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Caddelere ve sokaklara \u00e7\u0131kt\u0131\u011f\u0131n\u0131zda de\u011fi\u015fimin bin bir y\u00fcz\u00fc ile kar\u015f\u0131la\u015facaks\u0131n\u0131z. \u0130\u00e7lerinden baz\u0131lar\u0131na yo\u011funla\u015f\u0131n. \u0130z s\u00fcrmeyi \u00f6\u011frendi\u011finizde arad\u0131\u011f\u0131n\u0131z ipu\u00e7lar\u0131na \u00e7ok daha kolay ula\u015facaks\u0131n\u0131z. Neyin, nas\u0131l ve hangi s\u00fcrede de\u011fi\u015fti\u011fini kavrad\u0131\u011f\u0131n\u0131zda pazar\u0131n yar\u0131n\u0131n\u0131 temel hatlar\u0131 ile zihninizde canland\u0131rabilirsiniz. Konserve bilgilere tutsak olmamak i\u00e7in g\u00f6zlemleyin. <\/span>
Farkl\u0131 sesleri dinleyin. \u0130nsanlar\u0131n davran\u0131\u015flar\u0131ndaki de\u011fi\u015fimi inceleyin; sonu\u00e7lar \u00e7\u0131kard\u0131\u011f\u0131n\u0131zda, pazar\u0131 \u00f6n\u00fcn\u00fcze a\u00e7\u0131lm\u0131\u015f bir kitap gibi okuyabilirsiniz. <\/span>
O okumada, talep haritas\u0131 yerine, insanlar\u0131n yeni ihtiya\u00e7lar\u0131n\u0131 belirlemeye \u00e7abalay\u0131n. B\u0131rak\u0131n, pazardaki talebi ba\u015fkalar\u0131 kar\u015f\u0131las\u0131n. Siz, belki de insanlar\u0131n kendilerinin bile fark\u0131nda olmad\u0131klar\u0131 yeni ihtiya\u00e7lar\u0131 bulup \u00e7\u0131kar\u0131n. <\/span>
Bizim i\u015f insanlar\u0131m\u0131z bu koronavir\u00fcsten tarihimizde ilk kez bir unicorn \u00e7\u0131kard\u0131! \u0130htiya\u00e7lar\u0131 ve pazar\u0131 iyi okuyarak, yenilerini de \u00e7\u0131karacak elbet\u2026<\/span>
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Pazar\u0131n \u015fifreleri trendlerde<\/strong><\/span>
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Trendler bir r\u00fczgar gibi\u2026 G\u00f6remiyoruz ama toplumdaki etkilerini yak\u0131ndan hissediyoruz. <\/span>
Bir zamanlar deyim yerindeyse \u2018kurt\u2019 i\u015f adamlar\u0131; y\u0131llar\u0131n tecr\u00fcbesi ile pazardaki talebi kavrarlar, piyasada \u2018gidecek\u2019 \u00fcr\u00fcnleri bilirlerdi. Eski kurtlar\u0131n \u00fcretti\u011fi ya da pazarlad\u0131\u011f\u0131 malda yanl\u0131\u015f olmazd\u0131. Onlar sezgileriyle pazar\u0131n \u015fifrelerini kolayca \u00e7\u00f6zerdi. <\/span>
Ama g\u00fcn\u00fcm\u00fczde i\u015fler pek \u00f6yle y\u00fcr\u00fcm\u00fcyor. \u015eimdilerde pazar\u0131 okumak i\u00e7in sadece sezgiler yeterli de\u011fil. Pazardaki de\u011fi\u015fimin y\u00f6n\u00fcn\u00fc ve kapsam\u0131n\u0131 bilmek i\u00e7in \u00f6nce trendleri belirlemek gerekiyor. \u00c7\u00fcnk\u00fc trendler, hayat\u0131n ak\u0131p gitti\u011fi y\u00f6n\u00fc g\u00f6steriyor. Nas\u0131l ana trendler ekonominin ve dolay\u0131s\u0131yla \u00fclkenin gelece\u011finin belirlenmesinde \u00f6nemli rol oynuyorsa, bireylerin kariyerini ve \u015firketlerin kazanc\u0131n\u0131 da etkiliyor. <\/span>
Pazardaki o b\u00fcy\u00fck hareketlilik ancak trendler belirlendi\u011finde bir anlam kazan\u0131yor. \u0130\u00e7inden \u00e7\u0131k\u0131lmaz gibi g\u00f6r\u00fcnen yo\u011fun ve karma\u015f\u0131k trafi\u011fi ancak trendleri kavrad\u0131\u011f\u0131n\u0131zda bir zemine oturtabiliyorsunuz. <\/span>
Trendleri erkenden yakalay\u0131p \u00f6ne \u00e7\u0131kmak ise g\u00f6zlemin yan\u0131 s\u0131ra okuma, ara\u015ft\u0131rma s\u00fcreci gerektiriyor. \u00c7\u00fcnk\u00fc trendler ancak bu s\u00fcre\u00e7lerden sonra g\u00f6r\u00fcn\u00fcr olmaya ba\u015fl\u0131yor. Eskisi gibi bir-iki de\u011fil, onlarca olay ve olgu usul\u00fcnce s\u00fcz\u00fcld\u00fc\u011f\u00fcnde trendleri fark etmek m\u00fcmk\u00fcn olabiliyor.<\/span>
Bu yeni d\u00f6nemde, trendleri kavramak i\u00e7in daha ayr\u0131nt\u0131l\u0131 ve kapsaml\u0131 \u00e7al\u0131\u015fmalar yapmak zorunday\u0131z. Sosyal ve demografik g\u00f6stergeleri inceledi\u011finizde, ilgili kamuoyu ara\u015ft\u0131rmalar\u0131na, raporlara g\u00f6z att\u0131\u011f\u0131n\u0131zda pazar bilginiz derinle\u015fir. Hem i\u00e7 hem de d\u0131\u015f pazarlardaki trendleri \u00f6ng\u00f6rebilme yetene\u011finizi geli\u015ftirdi\u011finizde, konjonkt\u00fcr f\u0131rt\u0131nas\u0131 bug\u00fcn ne kadar sert eserse essin, sizi k\u00f6k sald\u0131\u011f\u0131n\u0131z topraktan koparamaz. <\/span>
<\/span><\/p> \t\t\t\t","slug":"yeni-donemde-pazari-iyi-okuyan-kazaniyor","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Yeni d\u00f6nemde pazar\u0131 iyi okuyan kazan\u0131yor","meta_description":"Hakan G\u00fclda\u011f","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1088,"cropped_1200x675":null,"user":{"id":1,"name":"HAKAN","surname":"G\u00dcLDA\u011e","email":"uakisik@eronat.com.tr","slug":"hakan-guldag","avatar":"\/front\/uploads\/avatar\/1733691600kKPzKvWx8Xpxx9n.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T14:51:32.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22128,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22029,"locale":"tr","category_id":73,"title":"Yeni d\u00f6nemde pazar\u0131 iyi okuyan kazan\u0131yor","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Hakan G\u00fclda\u011f<\/strong><\/span>
<\/strong><\/span><\/p>

Sizi bilmem ama ben h\u00e2l\u00e2 o \u2018m\u00fcthi\u015f\u2019 olay\u0131n etkisi alt\u0131nday\u0131m. Amerikan teknoloji \u015firketinin 1.8 milyar dolar say\u0131p bizim yerli teknoloji firmam\u0131z\u0131 sat\u0131n almas\u0131ndan bahsediyorum. Bir ilk olmas\u0131n\u0131n yan\u0131 s\u0131ra gelece\u011fe ili\u015fkin de \u00f6nemli ipu\u00e7lar\u0131 ta\u015f\u0131yordu \u0130stanbullu Peak\u2019in San Fransiscolu Zynga\u2019ya hem sat\u0131lmas\u0131 hem de ortak olmas\u0131\u2026<\/span>
Tabii ki, T\u00fcrkiye\u2019nin 1.8 milyar dolar de\u011ferinde firmalar\u0131 var. Fazlas\u0131 da var. Var olmas\u0131na var da, onlar d\u00fczinelerce fabrikalar\u0131, y\u00fczlerce d\u00fckkan\u0131 olan, on binlerce insan\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131, en az 50 y\u0131ll\u0131k, kocaman kocaman kurulu\u015flar. D\u00fcnyada \u00f6nemli pazar paylar\u0131na sahipler. Mesela bug\u00fcn Avrupa\u2019da her d\u00f6rt televizyondan, her be\u015f beyaz e\u015fyadan birini \u00fcretip satan \u015firketlerimiz\u2026 Borsaya kote olduklar\u0131 i\u00e7in piyasa de\u011ferlerinin hesaplanmas\u0131 kolay. 20\u2019\u015fer, 30\u2019ar bin \u00e7al\u0131\u015fanlar\u0131 olan bu markalar\u0131m\u0131z\u0131n, hatta baz\u0131 bankalar\u0131m\u0131z\u0131n piyasa de\u011ferleri ancak 1.8 milyar dolar\u0131 buluyor. T\u00fcrkiye\u2019nin \u2018ilk unicorn\u2019u olarak nam kazanan sanal oyun firmam\u0131z Peak ise sadece 10 y\u0131l \u00f6nce, 2010 y\u0131l\u0131nda kuruldu. Topu topu 100 ki\u015fi \u00e7al\u0131\u015f\u0131yor. <\/span>
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***<\/span>
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Asl\u0131nda d\u00fcnyaya bak\u0131nca pek de \u015fa\u015f\u0131rmamak laz\u0131m\u2026 <\/span>
Yine on binlerce \u00e7al\u0131\u015fan\u0131, dizi dizi fabrikalar\u0131 ile koskoca Opel de 2.3 milyar dolara sat\u0131lm\u0131\u015ft\u0131. Bundan 3 y\u0131l \u00f6nce...<\/span>
Ayn\u0131 y\u0131l, ad\u0131n\u0131 san\u0131n\u0131 kimsenin duymad\u0131\u011f\u0131 Mobileye isimli bir teknoloji firmas\u0131 ise 15 milyar dolara al\u0131c\u0131 bulmu\u015ftu. Daha h\u00e2l\u00e2 ortal\u0131kta g\u00f6r\u00fcnmeyen s\u00fcr\u00fcc\u00fcs\u00fcz arabalar i\u00e7in teknoloji geli\u015ftiren bir yaz\u0131l\u0131m firmas\u0131\u2026<\/span>
\u015eimdi s\u00fcre\u00e7 daha da h\u0131zlanm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. Ge\u00e7enlerde Microsoft CEO\u2019su Satya Nadella, \u015fu s\u0131ralar hayat\u0131m\u0131za h\u0131zla giren video konferanslardan birinde, \u201c\u0130ki y\u0131lda olan, iki ayda ger\u00e7ekle\u015fti, dijital d\u00f6n\u00fc\u015f\u00fcm birden h\u0131zland\u0131\u201d diyordu. <\/span>
Bu h\u0131zlanma baz\u0131 sekt\u00f6rler i\u00e7in daha da ge\u00e7erli\u2026 \u2018Evde kal\u2019 \u00e7a\u011fr\u0131lar\u0131, ihtiya\u00e7lar\u0131n\u0131 internetten kar\u015f\u0131lamaya \u00e7al\u0131\u015fanlar\u0131n say\u0131s\u0131n\u0131 h\u0131zla katlad\u0131, e-ticaret platformlar\u0131ndan sipari\u015fler yo\u011funla\u015ft\u0131. Eh, herkes evde oturunca, sosyal mesafe ba\u015f kural haline gelince, insanlar da daha fazla video oyununa sard\u0131rd\u0131. Sadece T\u00fcrkiye\u2019de mi, her yerde\u2026 <\/span>
Son projeksiyonlar, d\u00fcnya oyun pazar\u0131n\u0131n vir\u00fcsle birlikte 200 milyar dolara dayand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u00c7in\u2019in kabaca 40 milyar dolarl\u0131k paya sahip oldu\u011fu bu pazarda T\u00fcrkiye, yakla\u015f\u0131k 1 milyar dolarl\u0131k pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc ile 18\u2019inci s\u0131rada yer al\u0131yor. <\/span>
Oyun pazar\u0131m\u0131z\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn, d\u00fcnya ekonomisindeki s\u0131ralamam\u0131za neredeyse bire bir uymas\u0131 da dikkate de\u011fer ayr\u0131 bir nokta\u2026<\/span>
Ama as\u0131l dikkat \u00e7ekmek istedi\u011fim nokta, ortaya \u00e7\u0131kan yeni trendlerin, <\/span>
Peak \u00f6rne\u011finde de g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi ne kadar asimetrik olabilece\u011fi\u2026<\/span>
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D\u0131\u015far\u0131y\u0131 ke\u015ffedin!<\/strong><\/span>
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Teknolojideki geli\u015fmeler, mevcut trendleri etkiliyor. Yeni trendlerin ortaya \u00e7\u0131kmas\u0131na da neden oluyor. \u0130nsanlar\u0131n bulu\u015flara, yeniliklere ilgisini s\u00fcrekli olarak izledi\u011finizde, trendlerin y\u00f6n\u00fcn\u00fc ve ta\u015f\u0131d\u0131\u011f\u0131 potansiyeli, bir anlamda g\u00fcc\u00fcn\u00fc tahmin etmek kolayla\u015f\u0131yor.<\/span>
Hayat\u0131n ve gelece\u011fin pazar\u0131n\u0131n trendlerini yakalamak, bir nevi \u2018pazar\u0131\u2019 okumak i\u00e7in olaylara farkl\u0131 bir a\u00e7\u0131dan bakmak gerekiyor. Bu gelece\u011fin risklerine kar\u015f\u0131 kendinizi koruman\u0131z i\u00e7in de gerekli. Ger\u00e7ek hayatta, olaylar\u0131n ak\u0131\u015f\u0131 do\u011frusal bir y\u00f6nde olmuyor. Rampalar, virajlar, \u2018U\u2019 d\u00f6n\u00fc\u015fleri\u2026 Trendlerin y\u00f6n\u00fc de\u011fi\u015febiliyor. Trendlerdeki k\u0131r\u0131lma noktalar\u0131n\u0131 tahmin etti\u011finizde tats\u0131z s\u00fcrprizlerden kurtulabilirsiniz. <\/span>
S\u0131k s\u0131k, \u2018ev-i\u015f-tan\u0131nan mekan\u2019 \u00fc\u00e7geninin d\u0131\u015f\u0131na \u00e7\u0131kmak da yeni trendleri fark etmek i\u00e7in faydal\u0131 olabilir. Hep ayn\u0131 ki\u015filerle, hep ayn\u0131 yerlere gitti\u011finizde, yani kendinizi bir nevi \u2018dar\u2019 \u00fc\u00e7gene hapsetti\u011finizde toplumda de\u011fi\u015fen trendleri yakalamak zorla\u015f\u0131r. <\/span>
Ger\u00e7ek renkleri g\u00f6rmek i\u00e7in biraz mavi-ye\u015fil camlar\u0131n d\u0131\u015f\u0131nda hayata bakabilmek gerekiyor. \u015eimdi korona sonras\u0131 \u2018evde kal\u2019 d\u00f6nemi yava\u015f yava\u015f sona eriyor. \u0130\u015fe d\u00f6n\u00fcyoruz. Ama gelin siz siz olun, o akvaryuma benzeyen plazalarda \u00e7ok vakit ge\u00e7irmeyin. Hem sa\u011fl\u0131\u011f\u0131n\u0131z hem de i\u015finiz i\u00e7in d\u0131\u015far\u0131y\u0131 ke\u015ffedin. <\/span>
Sosyal mesafeyi koruyarak, tedbiri elden b\u0131rakmadan \u00fclkenizi ve pazar\u0131n\u0131z\u0131 yak\u0131ndan tan\u0131y\u0131n. <\/span>
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Pazar\u0131n de\u011fil, insanlar\u0131n ihtiya\u00e7lar\u0131n\u0131 belirleyin<\/strong><\/span>
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Caddelere ve sokaklara \u00e7\u0131kt\u0131\u011f\u0131n\u0131zda de\u011fi\u015fimin bin bir y\u00fcz\u00fc ile kar\u015f\u0131la\u015facaks\u0131n\u0131z. \u0130\u00e7lerinden baz\u0131lar\u0131na yo\u011funla\u015f\u0131n. \u0130z s\u00fcrmeyi \u00f6\u011frendi\u011finizde arad\u0131\u011f\u0131n\u0131z ipu\u00e7lar\u0131na \u00e7ok daha kolay ula\u015facaks\u0131n\u0131z. Neyin, nas\u0131l ve hangi s\u00fcrede de\u011fi\u015fti\u011fini kavrad\u0131\u011f\u0131n\u0131zda pazar\u0131n yar\u0131n\u0131n\u0131 temel hatlar\u0131 ile zihninizde canland\u0131rabilirsiniz. Konserve bilgilere tutsak olmamak i\u00e7in g\u00f6zlemleyin. <\/span>
Farkl\u0131 sesleri dinleyin. \u0130nsanlar\u0131n davran\u0131\u015flar\u0131ndaki de\u011fi\u015fimi inceleyin; sonu\u00e7lar \u00e7\u0131kard\u0131\u011f\u0131n\u0131zda, pazar\u0131 \u00f6n\u00fcn\u00fcze a\u00e7\u0131lm\u0131\u015f bir kitap gibi okuyabilirsiniz. <\/span>
O okumada, talep haritas\u0131 yerine, insanlar\u0131n yeni ihtiya\u00e7lar\u0131n\u0131 belirlemeye \u00e7abalay\u0131n. B\u0131rak\u0131n, pazardaki talebi ba\u015fkalar\u0131 kar\u015f\u0131las\u0131n. Siz, belki de insanlar\u0131n kendilerinin bile fark\u0131nda olmad\u0131klar\u0131 yeni ihtiya\u00e7lar\u0131 bulup \u00e7\u0131kar\u0131n. <\/span>
Bizim i\u015f insanlar\u0131m\u0131z bu koronavir\u00fcsten tarihimizde ilk kez bir unicorn \u00e7\u0131kard\u0131! \u0130htiya\u00e7lar\u0131 ve pazar\u0131 iyi okuyarak, yenilerini de \u00e7\u0131karacak elbet\u2026<\/span>
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Pazar\u0131n \u015fifreleri trendlerde<\/strong><\/span>
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Trendler bir r\u00fczgar gibi\u2026 G\u00f6remiyoruz ama toplumdaki etkilerini yak\u0131ndan hissediyoruz. <\/span>
Bir zamanlar deyim yerindeyse \u2018kurt\u2019 i\u015f adamlar\u0131; y\u0131llar\u0131n tecr\u00fcbesi ile pazardaki talebi kavrarlar, piyasada \u2018gidecek\u2019 \u00fcr\u00fcnleri bilirlerdi. Eski kurtlar\u0131n \u00fcretti\u011fi ya da pazarlad\u0131\u011f\u0131 malda yanl\u0131\u015f olmazd\u0131. Onlar sezgileriyle pazar\u0131n \u015fifrelerini kolayca \u00e7\u00f6zerdi. <\/span>
Ama g\u00fcn\u00fcm\u00fczde i\u015fler pek \u00f6yle y\u00fcr\u00fcm\u00fcyor. \u015eimdilerde pazar\u0131 okumak i\u00e7in sadece sezgiler yeterli de\u011fil. Pazardaki de\u011fi\u015fimin y\u00f6n\u00fcn\u00fc ve kapsam\u0131n\u0131 bilmek i\u00e7in \u00f6nce trendleri belirlemek gerekiyor. \u00c7\u00fcnk\u00fc trendler, hayat\u0131n ak\u0131p gitti\u011fi y\u00f6n\u00fc g\u00f6steriyor. Nas\u0131l ana trendler ekonominin ve dolay\u0131s\u0131yla \u00fclkenin gelece\u011finin belirlenmesinde \u00f6nemli rol oynuyorsa, bireylerin kariyerini ve \u015firketlerin kazanc\u0131n\u0131 da etkiliyor. <\/span>
Pazardaki o b\u00fcy\u00fck hareketlilik ancak trendler belirlendi\u011finde bir anlam kazan\u0131yor. \u0130\u00e7inden \u00e7\u0131k\u0131lmaz gibi g\u00f6r\u00fcnen yo\u011fun ve karma\u015f\u0131k trafi\u011fi ancak trendleri kavrad\u0131\u011f\u0131n\u0131zda bir zemine oturtabiliyorsunuz. <\/span>
Trendleri erkenden yakalay\u0131p \u00f6ne \u00e7\u0131kmak ise g\u00f6zlemin yan\u0131 s\u0131ra okuma, ara\u015ft\u0131rma s\u00fcreci gerektiriyor. \u00c7\u00fcnk\u00fc trendler ancak bu s\u00fcre\u00e7lerden sonra g\u00f6r\u00fcn\u00fcr olmaya ba\u015fl\u0131yor. Eskisi gibi bir-iki de\u011fil, onlarca olay ve olgu usul\u00fcnce s\u00fcz\u00fcld\u00fc\u011f\u00fcnde trendleri fark etmek m\u00fcmk\u00fcn olabiliyor.<\/span>
Bu yeni d\u00f6nemde, trendleri kavramak i\u00e7in daha ayr\u0131nt\u0131l\u0131 ve kapsaml\u0131 \u00e7al\u0131\u015fmalar yapmak zorunday\u0131z. Sosyal ve demografik g\u00f6stergeleri inceledi\u011finizde, ilgili kamuoyu ara\u015ft\u0131rmalar\u0131na, raporlara g\u00f6z att\u0131\u011f\u0131n\u0131zda pazar bilginiz derinle\u015fir. Hem i\u00e7 hem de d\u0131\u015f pazarlardaki trendleri \u00f6ng\u00f6rebilme yetene\u011finizi geli\u015ftirdi\u011finizde, konjonkt\u00fcr f\u0131rt\u0131nas\u0131 bug\u00fcn ne kadar sert eserse essin, sizi k\u00f6k sald\u0131\u011f\u0131n\u0131z topraktan koparamaz. <\/span>
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