{"status":true,"post":{"id":21079,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:00:09","created_at":"2019-11-14T21:00:00.000000Z","updated_at":"2022-10-24T11:00:09.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21079,"is_featured":0,"title":"Web siteleri \u00fczerinden sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131 yeniden do\u011fuyor","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

\"\"Sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131, T\u00fcrkiye\u2019de \u2018fazla umut vermeyen\u2019 bir pazarlama arac\u0131 olarak de\u011ferini bulamam\u0131\u015f olsa da d\u00fcnyada y\u0131ll\u0131k ortalama y\u00fczde 10 civar\u0131nda bir b\u00fcy\u00fcme ile 2020\u2019de 12 milyar dolarl\u0131k bir hacme do\u011fru ko\u015fuyor. Peki, \u2018bana m\u00fc\u015fteri getir, sen de kazan\u2019 form\u00fcl\u00fc i\u015fliyor mu?<\/strong><\/span><\/p>

Yakup Kocaman<\/strong><\/span>
<\/p>

Internet Advertising Bureau ve PricewaterhouseCoopers ortakl\u0131\u011f\u0131yla yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re, 2017 sonu itibariyle t\u00fcm d\u00fcnyada reklam verenler kanal\u0131yla sat\u0131\u015f ortakl\u0131\u011f\u0131 programlar\u0131na (affiliate marketing) dahil olan pazarlamac\u0131lara 12 milyar dolar\u0131n \u00fczerinde para da\u011f\u0131t\u0131ld\u0131\u011f\u0131 tahmin ediliyor.<\/span><\/p>

Online reklamlara gelen ek vergiler, reklam verenleri alternatif kanallar ara\u015ft\u0131rmaya y\u00f6neltirken, kurulumu ve y\u00f6netimi ucuz ama getirisi \u00e7ok y\u00fcksek bir pazarlama y\u00f6ntemi olmas\u0131 dolay\u0131s\u0131yla sat\u0131\u015f ortakl\u0131\u011f\u0131 program\u0131n\u0131n y\u0131ld\u0131z\u0131 yeniden parlayabilir.<\/span><\/p>

Reklam veren konumundaki bir firma i\u00e7in sat\u0131\u015f ortakl\u0131\u011f\u0131 program\u0131n\u0131 ba\u015flatmak, maliyeti olduk\u00e7a d\u00fc\u015f\u00fck bir pazarlama y\u00f6ntemi. \u00c7\u00fcnk\u00fc bu pazarlama modelinde firma, pazarlama harcamas\u0131n\u0131 sat\u0131\u015ftan \u00f6nce de\u011fil, sat\u0131\u015f\u0131 kesinle\u015ftirdikten sonra ger\u00e7ekle\u015ftirir. \u2018Bana m\u00fc\u015fteri getir, sen de kazan\u2019 prensibi \u00e7al\u0131\u015f\u0131r.<\/span><\/p>

PERFORMANSA G\u00d6RE<\/strong><\/span><\/p>

Pazarlama faaliyetlerinin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc, \u00f6rne\u011fin televizyon ve bas\u0131l\u0131 gazete reklamlar\u0131, yeni bir m\u00fc\u015fteri kazand\u0131r\u0131p kazand\u0131rmayaca\u011f\u0131na bak\u0131lmaks\u0131z\u0131n, \u00f6nden harcama gerektiren kalemlerdir. Bu durumda, geri d\u00f6n\u00fc\u015f\u00fc olup olmayaca\u011f\u0131 belli olmayan pazarlama harcamalar\u0131na g\u00f6re sat\u0131\u015f ortakl\u0131\u011f\u0131 program\u0131na giri\u015fmek mant\u0131ks\u0131z de\u011fildir. Modelin ba\u015far\u0131s\u0131, ortakl\u0131k program\u0131na dahil olan \u00fcyelerin performans\u0131na, yani firmaya ne kadar m\u00fc\u015fteri getirdiklerine g\u00f6re belirlenir. \u00dcretici firmalar\u0131n do\u011fru t\u00fcketicilere, do\u011fru zamanda ve do\u011fru yerde ula\u015famamas\u0131 nedeniyle her y\u0131l b\u00fcy\u00fck bir ekonomik kay\u0131p meydana gelir. Sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131 i\u015fte bu noktada devreye girer. Pazardaki bilgi a\u00e7\u0131\u011f\u0131n\u0131n kapanmas\u0131na ve asimetrik bilgi bo\u015fluklar\u0131n\u0131n doldurulmas\u0131na yard\u0131mc\u0131 olarak ekonominin \u00e7arklar\u0131n\u0131n daha sa\u011fl\u0131kl\u0131 d\u00f6nmesine yard\u0131mc\u0131 olur. <\/span><\/p>

3 SAC AYA\u011eI<\/strong><\/span><\/p>

Model, \u00fc\u00e7 sac aya\u011f\u0131ndan olu\u015fuyor. Reklam veren firma, reklam\u0131 yay\u0131nlayan sat\u0131\u015f ortaklar\u0131 ve ilk iki grup aras\u0131ndaki ili\u015fkinin sa\u011fl\u0131kl\u0131 \u015fekilde kurulmas\u0131n\u0131, \u00f6l\u00e7\u00fclmesini ve y\u00f6netilmesini sa\u011flayan arac\u0131 firmalar (Share a sale-Awin, Commission Factory, Impact Radius, Commission Junction vb). Bu arada reklam verenler isterse, program\u0131 arac\u0131 firmalara gerek duymadan kendi b\u00fcnyelerinde de y\u00fcr\u00fctebilir.<\/span><\/p>

NASIL \u0130\u015eL\u0130YOR<\/strong><\/span><\/p>

S\u0131f\u0131ra yak\u0131n maliyetiyle ve vergisiz olmas\u0131 nedeniyle yeni d\u00f6nemde i\u015fverenlerin kar\u015f\u0131s\u0131na alt\u0131n bir f\u0131rsat olarak \u00e7\u0131kmas\u0131 beklenen sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131 \u015f\u00f6yle i\u015fliyor:<\/span><\/p>

  1. Bir t\u00fcketici, reklam yay\u0131nc\u0131s\u0131n\u0131n web sitesini ziyaret eder. (\u00d6rne\u011fin, bir r\u00fcya tabirleri sitesi veya youtube\u2019da bir makinan\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131r\u0131ld\u0131\u011f\u0131n\u0131 anlatan bir video kanal\u0131)<\/span><\/li>
  2. M\u00fc\u015fteri site i\u00e7eri\u011fini incelerken bir \u00fcr\u00fcnle kar\u015f\u0131la\u015f\u0131r. \u00dcr\u00fcn\u00fc incelemek veya sat\u0131n almak i\u00e7in onu reklam verenin sitesine g\u00f6t\u00fcrecek ba\u011flant\u0131ya t\u0131klar. Bu t\u0131klama, bilgisayar\u0131ndaki bir a\u011f \u00e7erezini aktif ederek m\u00fc\u015fteriyi izlemeye ba\u015flar. <\/span><\/li>
  3. M\u00fc\u015fteri, y\u00f6neltildi\u011fi sitedeki \u00fcr\u00fcn\u00fc online olarak sat\u0131n al\u0131r. \u0130zleme yaz\u0131l\u0131m\u0131, sat\u0131\u015f miktar\u0131, IP, tarih ve saat gibi anahtar verileri kaydeder ve bunu ortakl\u0131k program\u0131n\u0131 y\u00fcr\u00fcten arac\u0131 \u015firkete rapor eder. <\/span><\/li>
  4. Sat\u0131\u015f\u0131n kesinle\u015fmesi \u00fczerine reklam veren paray\u0131 tahsil eder ve reklam\u0131n yay\u0131nc\u0131s\u0131na komisyon \u00f6der.<\/span><\/li> <\/ol>

    KULLANILACAK 10 ARA\u00c7<\/strong><\/span><\/p>

    Sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131nda kullanabilece\u011finiz 10 ara\u00e7 \u015funlar:<\/span><\/p>

    • Fiyat kar\u015f\u0131la\u015ft\u0131rma motorlar\u0131<\/span><\/li>
    • \u0130\u00e7erik \u00fcretimi<\/span><\/li>
    • G\u00f6r\u00fcnt\u00fcl\u00fc banner reklamlar\u0131<\/span><\/li>
    • e-mail pazarlamas\u0131<\/span><\/li>
    • Sadakat ve nakit para iadesi<\/span><\/li>
    • Alt a\u011flar<\/span><\/li>
    • Kupon kodu<\/span><\/li>
    • Teknoloji \u00e7\u00f6z\u00fcm ortakl\u0131klar\u0131<\/span><\/li>
    • Arama motoru odakl\u0131<\/span><\/li>
    • Sosyal medya kullan\u0131c\u0131lar\u0131<\/span><\/li> <\/ul> \t\t\t\t","slug":"web-siteleri-uzerinden-satis-ortakligi-pazarlamasi-yeniden-doguyor","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Web siteleri \u00fczerinden sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131 yeniden do\u011fuyor","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1132,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21178,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21079,"locale":"tr","category_id":73,"title":"Web siteleri \u00fczerinden sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131 yeniden do\u011fuyor","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

      \"\"Sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131, T\u00fcrkiye\u2019de \u2018fazla umut vermeyen\u2019 bir pazarlama arac\u0131 olarak de\u011ferini bulamam\u0131\u015f olsa da d\u00fcnyada y\u0131ll\u0131k ortalama y\u00fczde 10 civar\u0131nda bir b\u00fcy\u00fcme ile 2020\u2019de 12 milyar dolarl\u0131k bir hacme do\u011fru ko\u015fuyor. Peki, \u2018bana m\u00fc\u015fteri getir, sen de kazan\u2019 form\u00fcl\u00fc i\u015fliyor mu?<\/strong><\/span><\/p>

      Yakup Kocaman<\/strong><\/span>
      <\/p>

      Internet Advertising Bureau ve PricewaterhouseCoopers ortakl\u0131\u011f\u0131yla yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re, 2017 sonu itibariyle t\u00fcm d\u00fcnyada reklam verenler kanal\u0131yla sat\u0131\u015f ortakl\u0131\u011f\u0131 programlar\u0131na (affiliate marketing) dahil olan pazarlamac\u0131lara 12 milyar dolar\u0131n \u00fczerinde para da\u011f\u0131t\u0131ld\u0131\u011f\u0131 tahmin ediliyor.<\/span><\/p>

      Online reklamlara gelen ek vergiler, reklam verenleri alternatif kanallar ara\u015ft\u0131rmaya y\u00f6neltirken, kurulumu ve y\u00f6netimi ucuz ama getirisi \u00e7ok y\u00fcksek bir pazarlama y\u00f6ntemi olmas\u0131 dolay\u0131s\u0131yla sat\u0131\u015f ortakl\u0131\u011f\u0131 program\u0131n\u0131n y\u0131ld\u0131z\u0131 yeniden parlayabilir.<\/span><\/p>

      Reklam veren konumundaki bir firma i\u00e7in sat\u0131\u015f ortakl\u0131\u011f\u0131 program\u0131n\u0131 ba\u015flatmak, maliyeti olduk\u00e7a d\u00fc\u015f\u00fck bir pazarlama y\u00f6ntemi. \u00c7\u00fcnk\u00fc bu pazarlama modelinde firma, pazarlama harcamas\u0131n\u0131 sat\u0131\u015ftan \u00f6nce de\u011fil, sat\u0131\u015f\u0131 kesinle\u015ftirdikten sonra ger\u00e7ekle\u015ftirir. \u2018Bana m\u00fc\u015fteri getir, sen de kazan\u2019 prensibi \u00e7al\u0131\u015f\u0131r.<\/span><\/p>

      PERFORMANSA G\u00d6RE<\/strong><\/span><\/p>

      Pazarlama faaliyetlerinin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc, \u00f6rne\u011fin televizyon ve bas\u0131l\u0131 gazete reklamlar\u0131, yeni bir m\u00fc\u015fteri kazand\u0131r\u0131p kazand\u0131rmayaca\u011f\u0131na bak\u0131lmaks\u0131z\u0131n, \u00f6nden harcama gerektiren kalemlerdir. Bu durumda, geri d\u00f6n\u00fc\u015f\u00fc olup olmayaca\u011f\u0131 belli olmayan pazarlama harcamalar\u0131na g\u00f6re sat\u0131\u015f ortakl\u0131\u011f\u0131 program\u0131na giri\u015fmek mant\u0131ks\u0131z de\u011fildir. Modelin ba\u015far\u0131s\u0131, ortakl\u0131k program\u0131na dahil olan \u00fcyelerin performans\u0131na, yani firmaya ne kadar m\u00fc\u015fteri getirdiklerine g\u00f6re belirlenir. \u00dcretici firmalar\u0131n do\u011fru t\u00fcketicilere, do\u011fru zamanda ve do\u011fru yerde ula\u015famamas\u0131 nedeniyle her y\u0131l b\u00fcy\u00fck bir ekonomik kay\u0131p meydana gelir. Sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131 i\u015fte bu noktada devreye girer. Pazardaki bilgi a\u00e7\u0131\u011f\u0131n\u0131n kapanmas\u0131na ve asimetrik bilgi bo\u015fluklar\u0131n\u0131n doldurulmas\u0131na yard\u0131mc\u0131 olarak ekonominin \u00e7arklar\u0131n\u0131n daha sa\u011fl\u0131kl\u0131 d\u00f6nmesine yard\u0131mc\u0131 olur. <\/span><\/p>

      3 SAC AYA\u011eI<\/strong><\/span><\/p>

      Model, \u00fc\u00e7 sac aya\u011f\u0131ndan olu\u015fuyor. Reklam veren firma, reklam\u0131 yay\u0131nlayan sat\u0131\u015f ortaklar\u0131 ve ilk iki grup aras\u0131ndaki ili\u015fkinin sa\u011fl\u0131kl\u0131 \u015fekilde kurulmas\u0131n\u0131, \u00f6l\u00e7\u00fclmesini ve y\u00f6netilmesini sa\u011flayan arac\u0131 firmalar (Share a sale-Awin, Commission Factory, Impact Radius, Commission Junction vb). Bu arada reklam verenler isterse, program\u0131 arac\u0131 firmalara gerek duymadan kendi b\u00fcnyelerinde de y\u00fcr\u00fctebilir.<\/span><\/p>

      NASIL \u0130\u015eL\u0130YOR<\/strong><\/span><\/p>

      S\u0131f\u0131ra yak\u0131n maliyetiyle ve vergisiz olmas\u0131 nedeniyle yeni d\u00f6nemde i\u015fverenlerin kar\u015f\u0131s\u0131na alt\u0131n bir f\u0131rsat olarak \u00e7\u0131kmas\u0131 beklenen sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131 \u015f\u00f6yle i\u015fliyor:<\/span><\/p>

      1. Bir t\u00fcketici, reklam yay\u0131nc\u0131s\u0131n\u0131n web sitesini ziyaret eder. (\u00d6rne\u011fin, bir r\u00fcya tabirleri sitesi veya youtube\u2019da bir makinan\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131r\u0131ld\u0131\u011f\u0131n\u0131 anlatan bir video kanal\u0131)<\/span><\/li>
      2. M\u00fc\u015fteri site i\u00e7eri\u011fini incelerken bir \u00fcr\u00fcnle kar\u015f\u0131la\u015f\u0131r. \u00dcr\u00fcn\u00fc incelemek veya sat\u0131n almak i\u00e7in onu reklam verenin sitesine g\u00f6t\u00fcrecek ba\u011flant\u0131ya t\u0131klar. Bu t\u0131klama, bilgisayar\u0131ndaki bir a\u011f \u00e7erezini aktif ederek m\u00fc\u015fteriyi izlemeye ba\u015flar. <\/span><\/li>
      3. M\u00fc\u015fteri, y\u00f6neltildi\u011fi sitedeki \u00fcr\u00fcn\u00fc online olarak sat\u0131n al\u0131r. \u0130zleme yaz\u0131l\u0131m\u0131, sat\u0131\u015f miktar\u0131, IP, tarih ve saat gibi anahtar verileri kaydeder ve bunu ortakl\u0131k program\u0131n\u0131 y\u00fcr\u00fcten arac\u0131 \u015firkete rapor eder. <\/span><\/li>
      4. Sat\u0131\u015f\u0131n kesinle\u015fmesi \u00fczerine reklam veren paray\u0131 tahsil eder ve reklam\u0131n yay\u0131nc\u0131s\u0131na komisyon \u00f6der.<\/span><\/li> <\/ol>

        KULLANILACAK 10 ARA\u00c7<\/strong><\/span><\/p>

        Sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131nda kullanabilece\u011finiz 10 ara\u00e7 \u015funlar:<\/span><\/p>

        • Fiyat kar\u015f\u0131la\u015ft\u0131rma motorlar\u0131<\/span><\/li>
        • \u0130\u00e7erik \u00fcretimi<\/span><\/li>
        • G\u00f6r\u00fcnt\u00fcl\u00fc banner reklamlar\u0131<\/span><\/li>
        • e-mail pazarlamas\u0131<\/span><\/li>
        • Sadakat ve nakit para iadesi<\/span><\/li>
        • Alt a\u011flar<\/span><\/li>
        • Kupon kodu<\/span><\/li>
        • Teknoloji \u00e7\u00f6z\u00fcm ortakl\u0131klar\u0131<\/span><\/li>
        • Arama motoru odakl\u0131<\/span><\/li>
        • Sosyal medya kullan\u0131c\u0131lar\u0131<\/span><\/li> <\/ul> \t\t\t\t","slug":"web-siteleri-uzerinden-satis-ortakligi-pazarlamasi-yeniden-doguyor","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Web siteleri \u00fczerinden sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131 yeniden do\u011fuyor","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1132,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}