{"status":true,"post":{"id":19928,"user_id":3,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:41:34","created_at":"2019-02-17T21:00:00.000000Z","updated_at":"2022-10-24T10:41:34.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":19928,"is_featured":0,"title":"Ticaretin d\u00f6rt aya\u011f\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Ticareti bir masaya benzetecek olur ve masan\u0131n uzun y\u0131llar i\u015f g\u00f6rmesini istersek, d\u00f6rt aya\u011f\u0131n\u0131 \u015f\u00f6yle izah edebiliriz.<\/span><\/p>  <p><span class=\"large\">Birinci aya\u011f\u0131, \u201cinsan-sermaye\u201d, ikinci aya\u011f\u0131, \u201ck\u00fclt\u00fcr-sanat\u201d, \u00fc\u00e7\u00fcnc\u00fc aya\u011f\u0131 \u201c\u00fcretim-pazarlama-al\u0131\u015fveri\u015f\u201d, d\u00f6rd\u00fcnc\u00fc aya\u011f\u0131 ise \u201cseyahat ve ke\u015fiftir\u201d.<\/span><\/p>  <p><span class=\"large\">Bu d\u00f6rt ayaktan biri eksik olur yahut de\u011ferlendirilemez ise ticari hayat\u0131m\u0131z\u0131n \u00f6mr\u00fc k\u0131sald\u0131\u011f\u0131 gibi i\u015fleyi\u015fteki eksiklikler ve aksakl\u0131klardan da kurtulamay\u0131z.<\/span><\/p>  <p><span class=\"large\">Bizim ticari gelene\u011fimizin temelini olu\u015fturan \u201cAhilik\u201d sistemi de d\u00f6rt ayak esas\u0131 \u00fczerine kurulmu\u015f ve 14 as\u0131rdan beri bu esaslara dayanarak tacirlik tarihimizi \u015fekillendirmi\u015ftir.<\/span><\/p>  <p><span class=\"large\">***<\/span><\/p>  <p><span class=\"large\">\u0130ster Bat\u0131 toplumlar\u0131nda ister Do\u011fu toplumlar\u0131nda olsun, ticari ili\u015fkilerde \u201ck\u00fclt\u00fcr-sanat\u201d aya\u011f\u0131n\u0131n olmamas\u0131 veya zay\u0131f kalmas\u0131, al\u0131\u015fveri\u015f masas\u0131n\u0131n dengesini bozmaktad\u0131r.<\/span><\/p>  <p><span class=\"large\">Yine hemen her sahadaki ba\u015far\u0131l\u0131 i\u015f insanlar\u0131na, teknolojiden sanayiye, tar\u0131mdan turizme, insan hayat\u0131na tekab\u00fcl eden irili ufakl\u0131 t\u00fcm i\u015fletmelere bakt\u0131\u011f\u0131m\u0131zda, masan\u0131n d\u00f6rt aya\u011f\u0131nda biri olan \u201ck\u00fclt\u00fcr ve sanata\u201d \u00f6nem verdikleri ve bu aya\u011f\u0131 g\u00fc\u00e7lendirdikleri bilinmektedir.<\/span><\/p>  <p><span class=\"large\">Ba\u015far\u0131s\u0131z firmalar\u0131n elbet kendilerine g\u00f6re ekonomik olarak \u00e7e\u015fitli mazeretleri olabilir ama \u00f6nemli sebeplerden birisinin, kurumsal yap\u0131 i\u00e7erisindeki k\u00fclt\u00fcrel boyutun eksik veya zay\u0131f kald\u0131\u011f\u0131 hat\u0131rlanmal\u0131d\u0131r.<\/span><\/p>  <p><span class=\"large\">***<\/span><\/p>  <p><span class=\"large\">D\u00f6rt ayaktan ilkine \u201cinsan ve sermaye\u201d dedik.<\/span><\/p>  <p><span class=\"large\">Y\u00f6neten yahut y\u00f6netilen insanlar\u0131m\u0131z\u0131; r\u0131zk\u0131n\u0131 temin etti\u011fi kendi kurum k\u00fclt\u00fcr\u00fc ba\u015fta olmak \u00fczere; ya\u015fad\u0131\u011f\u0131, bar\u0131nd\u0131\u011f\u0131, beslendi\u011fi \u00fclkesinin tarihi, k\u00fclt\u00fcrel, sosyal ve ekonomik de\u011ferleri hakk\u0131nda bilgilenmesi, i\u015fine tekab\u00fcl eden k\u0131sm\u0131yla bu de\u011ferlere katk\u0131 sa\u011flamas\u0131 gereklidir.<\/span><\/p>  <p><span class=\"large\">\u0130kinci aya\u011fa \u201ck\u00fclt\u00fcr-sanat\u201d dedik.<\/span><\/p>  <p><span class=\"large\">K\u00fclt\u00fcr kavram\u0131 \u00e7ok geni\u015f bir sahay\u0131 kapsamaktad\u0131r. Hangi i\u015fi yaparsak yapal\u0131m, i\u015f hacmimiz ne kadar k\u00fc\u00e7\u00fck veya b\u00fcy\u00fck olursa olsun, i\u015flerimizin bir k\u00fclt\u00fcrel de\u011feri ve tarifi vard\u0131r.<\/span><\/p>  <p><span class=\"large\">Bu de\u011ferler, fert fert insanlardan tutunda, s\u0131n\u0131rlar\u0131m\u0131z i\u00e7erisinde veya d\u0131\u015f\u0131nda ula\u015fabildi\u011fimiz toplumlarda ve pazarlarda, \u00fcr\u00fcnlerimizle kendini g\u00f6sterir, i\u015fletmemizi k\u00fclt\u00fcrel kodlar\u0131yla tan\u0131t\u0131r.<\/span><\/p>  <p><span class=\"large\">Yeri gelmi\u015fken \u00fcnl\u00fc atas\u00f6z\u00fcm\u00fcz\u00fc de payla\u015fal\u0131m. Ne diyor ehli tacirlerimiz; \u201cA\u015f\u0131 pi\u015firmek kadar kotarmak da marifet ister\u201d<\/span><\/p>  <p><span class=\"large\">D\u00fcnyan\u0131n ba\u015fka bir \u00fclkesinde insan\u0131 ve i\u015fi b\u00f6ylesine izah eden irfani bir tabire rastlamak zordur. A\u015f\u0131 pi\u015firmek kadar onu sofraya getirmek ve sunmak da \u00f6nemlidir.<\/span><\/p>  <p><span class=\"large\">***<\/span><\/p>  <p><span class=\"large\">Bizim ticari gelene\u011fimizin temelini, \u201cahlak ve d\u00fcr\u00fcstl\u00fck\u201d ilkesi olu\u015fturur. O nedenle \u201c\u00f6nce insan\u201d denilmi\u015ftir.<\/span><\/p>  <p><span class=\"large\">\u201cAhlak ve d\u00fcr\u00fcstl\u00fck\u201d ilkesi ise bir k\u00fclt\u00fcr ve inan\u00e7 meselesidir. Bu sebeple masan\u0131n ilk iki aya\u011f\u0131n\u0131 \u201cinsan ve sermaye\u201d ile \u201ck\u00fclt\u00fcr-sanat\u201d olu\u015fturmaktad\u0131r.<\/span><\/p>  <p><span class=\"large\">Masan\u0131n \u00fc\u00e7\u00fcnc\u00fc aya\u011f\u0131n\u0131 \u201c\u00fcretim-pazarlama-al\u0131\u015fveri\u015f\u201d te\u015fkil etmektedir. Al\u0131\u015fveri\u015fin sa\u011fl\u0131kl\u0131 yap\u0131labilmesi, alan\u0131n da satan\u0131n da mutmain olabilmesi, ilk iki aya\u011f\u0131n birbiriyle uyumlu olmas\u0131na ba\u011fl\u0131d\u0131r.<\/span><\/p>  <p><span class=\"large\">G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi bir \u00fcr\u00fcn\u00fcn sat\u0131lmas\u0131 yahut pazarlanabilmesi i\u00e7in yine olmazsa olmaz\u0131m\u0131z say\u0131lan \u201cinsan\u201d \u00f6ncelikli hale gelmektedir.<\/span><\/p>  <p><span class=\"large\">\u201c\u00d6nce insan\u201d demekten kas\u0131t, \u201cahlak ve d\u00fcr\u00fcstl\u00fck\u201d kavram\u0131n\u0131n, k\u00fclt\u00fcrel de\u011ferlerle donanmas\u0131d\u0131r.<\/span><\/p>  <p><span class=\"large\">Di\u011fer \u00fc\u00e7 aya\u011f\u0131n tamamlay\u0131c\u0131s\u0131 olan \u201cseyahat ve ke\u015fif\u201d unsurunun ise asla ihmal edilmemesi gerekmektedir. Kabul edilebilece\u011fi gibi seyahat meselesinin de temelini k\u00fclt\u00fcrel de\u011ferler te\u015fkil etmektedir.<\/span><\/p>  <p><span class=\"large\">K\u0131sacas\u0131 her i\u015fimizin ba\u015f\u0131, ortas\u0131, sonu, k\u00fclt\u00fcrel kodlarla sar\u0131l\u0131p sarmalanmal\u0131 ki s\u00f6yleyecek s\u00f6z\u00fcm\u00fcz olsun.<\/span><\/p>  <p><span class=\"large\">***<\/span><\/p>  <p><span class=\"large\">S\u00f6z\u00fcn \u00f6z\u00fc:<br><\/span><span class=\"large\">\u0130\u015f insanlar\u0131m\u0131z\u0131n k\u00fclt\u00fcrel de\u011ferlerimize yapt\u0131klar\u0131 her yat\u0131r\u0131m her destek ve dahi sahiplenmek, kendilerine kazan\u00e7 olarak d\u00f6necektir.<\/span><\/p>  <p><span class=\"large\">\u00dclkemizdeki ve d\u00fcnyadaki ba\u015far\u0131l\u0131 firmalar\u0131n ortak \u00f6zelli\u011fi, masan\u0131n d\u00f6rt aya\u011f\u0131n\u0131 sa\u011flam tutmalar\u0131ndand\u0131r. Velhas\u0131l; i\u015f bilenin, k\u0131l\u0131\u00e7 <\/span><span class=\"large\">ku\u015fanan\u0131nd\u0131r.<\/span><\/p>  \t\t\t\t","slug":"ticaretin-dort-ayagi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Ticaretin d\u00f6rt aya\u011f\u0131","meta_description":"H\u00fcseyin \u00d6zt\u00fcrk","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1086,"cropped_1200x675":null,"user":{"id":3,"name":"H\u00dcSEY\u0130N","surname":"\u00d6ZT\u00dcRK","email":"ada.tokatlioglu@turk.net","slug":"huseyin-ozturk","avatar":"\/front\/uploads\/avatar\/1733691600d1camTRk8GL2Xc5.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T14:51:11.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20027,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":19928,"locale":"tr","category_id":73,"title":"Ticaretin d\u00f6rt aya\u011f\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Ticareti bir masaya benzetecek olur ve masan\u0131n uzun y\u0131llar i\u015f g\u00f6rmesini istersek, d\u00f6rt aya\u011f\u0131n\u0131 \u015f\u00f6yle izah edebiliriz.<\/span><\/p>  <p><span class=\"large\">Birinci aya\u011f\u0131, \u201cinsan-sermaye\u201d, ikinci aya\u011f\u0131, \u201ck\u00fclt\u00fcr-sanat\u201d, \u00fc\u00e7\u00fcnc\u00fc aya\u011f\u0131 \u201c\u00fcretim-pazarlama-al\u0131\u015fveri\u015f\u201d, d\u00f6rd\u00fcnc\u00fc aya\u011f\u0131 ise \u201cseyahat ve ke\u015fiftir\u201d.<\/span><\/p>  <p><span class=\"large\">Bu d\u00f6rt ayaktan biri eksik olur yahut de\u011ferlendirilemez ise ticari hayat\u0131m\u0131z\u0131n \u00f6mr\u00fc k\u0131sald\u0131\u011f\u0131 gibi i\u015fleyi\u015fteki eksiklikler ve aksakl\u0131klardan da kurtulamay\u0131z.<\/span><\/p>  <p><span class=\"large\">Bizim ticari gelene\u011fimizin temelini olu\u015fturan \u201cAhilik\u201d sistemi de d\u00f6rt ayak esas\u0131 \u00fczerine kurulmu\u015f ve 14 as\u0131rdan beri bu esaslara dayanarak tacirlik tarihimizi \u015fekillendirmi\u015ftir.<\/span><\/p>  <p><span class=\"large\">***<\/span><\/p>  <p><span class=\"large\">\u0130ster Bat\u0131 toplumlar\u0131nda ister Do\u011fu toplumlar\u0131nda olsun, ticari ili\u015fkilerde \u201ck\u00fclt\u00fcr-sanat\u201d aya\u011f\u0131n\u0131n olmamas\u0131 veya zay\u0131f kalmas\u0131, al\u0131\u015fveri\u015f masas\u0131n\u0131n dengesini bozmaktad\u0131r.<\/span><\/p>  <p><span class=\"large\">Yine hemen her sahadaki ba\u015far\u0131l\u0131 i\u015f insanlar\u0131na, teknolojiden sanayiye, tar\u0131mdan turizme, insan hayat\u0131na tekab\u00fcl eden irili ufakl\u0131 t\u00fcm i\u015fletmelere bakt\u0131\u011f\u0131m\u0131zda, masan\u0131n d\u00f6rt aya\u011f\u0131nda biri olan \u201ck\u00fclt\u00fcr ve sanata\u201d \u00f6nem verdikleri ve bu aya\u011f\u0131 g\u00fc\u00e7lendirdikleri bilinmektedir.<\/span><\/p>  <p><span class=\"large\">Ba\u015far\u0131s\u0131z firmalar\u0131n elbet kendilerine g\u00f6re ekonomik olarak \u00e7e\u015fitli mazeretleri olabilir ama \u00f6nemli sebeplerden birisinin, kurumsal yap\u0131 i\u00e7erisindeki k\u00fclt\u00fcrel boyutun eksik veya zay\u0131f kald\u0131\u011f\u0131 hat\u0131rlanmal\u0131d\u0131r.<\/span><\/p>  <p><span class=\"large\">***<\/span><\/p>  <p><span class=\"large\">D\u00f6rt ayaktan ilkine \u201cinsan ve sermaye\u201d dedik.<\/span><\/p>  <p><span class=\"large\">Y\u00f6neten yahut y\u00f6netilen insanlar\u0131m\u0131z\u0131; r\u0131zk\u0131n\u0131 temin etti\u011fi kendi kurum k\u00fclt\u00fcr\u00fc ba\u015fta olmak \u00fczere; ya\u015fad\u0131\u011f\u0131, bar\u0131nd\u0131\u011f\u0131, beslendi\u011fi \u00fclkesinin tarihi, k\u00fclt\u00fcrel, sosyal ve ekonomik de\u011ferleri hakk\u0131nda bilgilenmesi, i\u015fine tekab\u00fcl eden k\u0131sm\u0131yla bu de\u011ferlere katk\u0131 sa\u011flamas\u0131 gereklidir.<\/span><\/p>  <p><span class=\"large\">\u0130kinci aya\u011fa \u201ck\u00fclt\u00fcr-sanat\u201d dedik.<\/span><\/p>  <p><span class=\"large\">K\u00fclt\u00fcr kavram\u0131 \u00e7ok geni\u015f bir sahay\u0131 kapsamaktad\u0131r. Hangi i\u015fi yaparsak yapal\u0131m, i\u015f hacmimiz ne kadar k\u00fc\u00e7\u00fck veya b\u00fcy\u00fck olursa olsun, i\u015flerimizin bir k\u00fclt\u00fcrel de\u011feri ve tarifi vard\u0131r.<\/span><\/p>  <p><span class=\"large\">Bu de\u011ferler, fert fert insanlardan tutunda, s\u0131n\u0131rlar\u0131m\u0131z i\u00e7erisinde veya d\u0131\u015f\u0131nda ula\u015fabildi\u011fimiz toplumlarda ve pazarlarda, \u00fcr\u00fcnlerimizle kendini g\u00f6sterir, i\u015fletmemizi k\u00fclt\u00fcrel kodlar\u0131yla tan\u0131t\u0131r.<\/span><\/p>  <p><span class=\"large\">Yeri gelmi\u015fken \u00fcnl\u00fc atas\u00f6z\u00fcm\u00fcz\u00fc de payla\u015fal\u0131m. Ne diyor ehli tacirlerimiz; \u201cA\u015f\u0131 pi\u015firmek kadar kotarmak da marifet ister\u201d<\/span><\/p>  <p><span class=\"large\">D\u00fcnyan\u0131n ba\u015fka bir \u00fclkesinde insan\u0131 ve i\u015fi b\u00f6ylesine izah eden irfani bir tabire rastlamak zordur. A\u015f\u0131 pi\u015firmek kadar onu sofraya getirmek ve sunmak da \u00f6nemlidir.<\/span><\/p>  <p><span class=\"large\">***<\/span><\/p>  <p><span class=\"large\">Bizim ticari gelene\u011fimizin temelini, \u201cahlak ve d\u00fcr\u00fcstl\u00fck\u201d ilkesi olu\u015fturur. O nedenle \u201c\u00f6nce insan\u201d denilmi\u015ftir.<\/span><\/p>  <p><span class=\"large\">\u201cAhlak ve d\u00fcr\u00fcstl\u00fck\u201d ilkesi ise bir k\u00fclt\u00fcr ve inan\u00e7 meselesidir. Bu sebeple masan\u0131n ilk iki aya\u011f\u0131n\u0131 \u201cinsan ve sermaye\u201d ile \u201ck\u00fclt\u00fcr-sanat\u201d olu\u015fturmaktad\u0131r.<\/span><\/p>  <p><span class=\"large\">Masan\u0131n \u00fc\u00e7\u00fcnc\u00fc aya\u011f\u0131n\u0131 \u201c\u00fcretim-pazarlama-al\u0131\u015fveri\u015f\u201d te\u015fkil etmektedir. Al\u0131\u015fveri\u015fin sa\u011fl\u0131kl\u0131 yap\u0131labilmesi, alan\u0131n da satan\u0131n da mutmain olabilmesi, ilk iki aya\u011f\u0131n birbiriyle uyumlu olmas\u0131na ba\u011fl\u0131d\u0131r.<\/span><\/p>  <p><span class=\"large\">G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi bir \u00fcr\u00fcn\u00fcn sat\u0131lmas\u0131 yahut pazarlanabilmesi i\u00e7in yine olmazsa olmaz\u0131m\u0131z say\u0131lan \u201cinsan\u201d \u00f6ncelikli hale gelmektedir.<\/span><\/p>  <p><span class=\"large\">\u201c\u00d6nce insan\u201d demekten kas\u0131t, \u201cahlak ve d\u00fcr\u00fcstl\u00fck\u201d kavram\u0131n\u0131n, k\u00fclt\u00fcrel de\u011ferlerle donanmas\u0131d\u0131r.<\/span><\/p>  <p><span class=\"large\">Di\u011fer \u00fc\u00e7 aya\u011f\u0131n tamamlay\u0131c\u0131s\u0131 olan \u201cseyahat ve ke\u015fif\u201d unsurunun ise asla ihmal edilmemesi gerekmektedir. Kabul edilebilece\u011fi gibi seyahat meselesinin de temelini k\u00fclt\u00fcrel de\u011ferler te\u015fkil etmektedir.<\/span><\/p>  <p><span class=\"large\">K\u0131sacas\u0131 her i\u015fimizin ba\u015f\u0131, ortas\u0131, sonu, k\u00fclt\u00fcrel kodlarla sar\u0131l\u0131p sarmalanmal\u0131 ki s\u00f6yleyecek s\u00f6z\u00fcm\u00fcz olsun.<\/span><\/p>  <p><span class=\"large\">***<\/span><\/p>  <p><span class=\"large\">S\u00f6z\u00fcn \u00f6z\u00fc:<br><\/span><span class=\"large\">\u0130\u015f insanlar\u0131m\u0131z\u0131n k\u00fclt\u00fcrel de\u011ferlerimize yapt\u0131klar\u0131 her yat\u0131r\u0131m her destek ve dahi sahiplenmek, kendilerine kazan\u00e7 olarak d\u00f6necektir.<\/span><\/p>  <p><span class=\"large\">\u00dclkemizdeki ve d\u00fcnyadaki ba\u015far\u0131l\u0131 firmalar\u0131n ortak \u00f6zelli\u011fi, masan\u0131n d\u00f6rt aya\u011f\u0131n\u0131 sa\u011flam tutmalar\u0131ndand\u0131r. Velhas\u0131l; i\u015f bilenin, k\u0131l\u0131\u00e7 <\/span><span class=\"large\">ku\u015fanan\u0131nd\u0131r.<\/span><\/p>  \t\t\t\t","slug":"ticaretin-dort-ayagi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Ticaretin d\u00f6rt aya\u011f\u0131","meta_description":"H\u00fcseyin \u00d6zt\u00fcrk","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1086,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}