{"status":true,"post":{"id":21509,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:08:47","created_at":"2020-02-13T21:00:00.000000Z","updated_at":"2022-10-24T11:08:47.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21509,"is_featured":0,"title":"Tasar\u0131msal d\u00fc\u015f\u00fcnce","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Dr. Adnan Veysel Ertemel<\/strong><\/span>
<\/p>

Rekabetin gittik\u00e7e daha derinden hissedildi\u011fi g\u00fcn\u00fcm\u00fczde rekabetten ayr\u0131\u015fman\u0131n anahtar\u0131 m\u00fc\u015fteriyi daha iyi anlamaktan ge\u00e7iyor. Modern d\u00fcnyada m\u00fc\u015fteriyi anlaman\u0131n yolu da tasar\u0131msal d\u00fc\u015f\u00fcnce (design thinking) ve deneyim tasar\u0131m\u0131ndan ge\u00e7iyor. <\/span><\/p>

Bu yakla\u015f\u0131m varsay\u0131m ve \u00f6nyarg\u0131lardan s\u0131yr\u0131larak tipik bir m\u00fc\u015fteri deneyim yolculu\u011funu g\u00f6zlemleme ve sorular sorarak i\u00e7 g\u00f6r\u00fc elde etme esas\u0131na dayan\u0131yor.<\/span><\/p>

\u0130LK ADIM M\u00dc\u015eTER\u0130 K\u0130ML\u0130\u011e\u0130<\/strong><\/span><\/p>

Tasar\u0131msal d\u00fc\u015f\u00fcncede temel ihtiya\u00e7 duyulan \u015feye odaklanmak ve gere\u011finden fazla detaylar\u0131 ka\u00e7\u0131nmak olabildi\u011fince basit ve sade bir tasar\u0131m yapmak kritik \u00f6nemdedir. Bu yakla\u015f\u0131mda ilk ad\u0131m, bir m\u00fc\u015fterinin kimli\u011fini (persona\u2019s\u0131n\u0131) \u00e7\u0131karma \u00e7al\u0131\u015fmas\u0131d\u0131r. S\u00f6z konusu m\u00fc\u015fterilerin g\u00fcn i\u00e7inde ba\u015fkalar\u0131ndan neler duydu\u011fu, dijital d\u00fcnyadaki yolculu\u011funun nas\u0131l ba\u015flay\u0131p nas\u0131l devam etti\u011fi, g\u00fcn\u00fcn hangi saatinde, nerede (evinde, i\u015fyerinde), hangi cihazlar \u00fczerinden (iOS, Android tablet, ak\u0131ll\u0131 televizyon) hangi sosyal mecralara girdi\u011fi, de\u011fer yarg\u0131lar\u0131, beklentileri ve benzeri t\u00fcm \u00f6zelliklerinin ka\u011f\u0131da d\u00f6k\u00fclmesi bu \u00e7al\u0131\u015fman\u0131n \u00f6z\u00fcn\u00fc te\u015fkil eder. \u00d6rne\u011fin, inceledi\u011fimiz m\u00fc\u015fteri kimli\u011fi kom\u015fumuz Fatma Han\u0131m\u2019a birebir uyuyorsa Fatma Han\u0131m\u2019\u0131n nelerden ho\u015fland\u0131\u011f\u0131n\u0131, ne istedi\u011fini, \u00fcr\u00fcn\u00fcm\u00fcz\u00fc tam olarak ni\u00e7in ald\u0131\u011f\u0131n\u0131 sorgulamak, hatta kom\u015fumuzun bir foto\u011fraf\u0131n\u0131 kimlik \u00e7al\u0131\u015fmas\u0131n\u0131n \u00fcst k\u00f6\u015fesine yap\u0131\u015ft\u0131rmak, \u2018ger\u00e7ek anlamda\u2019 empati yapmak i\u00e7in en \u00f6nemli ad\u0131md\u0131r.<\/span><\/p>

GER\u00c7EK ANLAMDA EMPAT\u0130<\/strong><\/span><\/p>

Ger\u00e7ek anlamda empati yap\u0131ld\u0131\u011f\u0131nda s\u00fcrecin geri kalan\u0131 kendili\u011finden \u00e7\u00f6z\u00fcmleniyor.<\/span><\/p>

Bu duruma \u00fclkemizde ya\u015fanm\u0131\u015f g\u00fczel bir \u00f6rnek vermek m\u00fcmk\u00fcn: Bir T\u00fcrk e-ticaret markas\u0131, web sitesinden e\u015farp sipari\u015f eden Anadolu\u2019daki m\u00fc\u015fterilerine yap\u0131lan teslimatlar\u0131n ciddi oranda m\u00fc\u015fteri evinde bulunamad\u0131\u011f\u0131 gerek\u00e7esiyle geri geldi\u011fini g\u00f6zlemlemi\u015f\u2026 M\u00fc\u015fterileri ile ger\u00e7ek anlamda empati yapan marka, e\u015farp sipari\u015fi veren Anadolu\u2019daki ba\u015f \u00f6rt\u00fcl\u00fc bayanlar\u0131n evde tek ba\u015f\u0131nayken gelen erkek kargo g\u00f6revlisine kap\u0131y\u0131 a\u00e7mak istemedi\u011fini tahmin ederek m\u00fc\u015fteri deneyimini daha p\u00fcr\u00fczs\u00fcz hale getirmek i\u00e7in \u00e7are aram\u0131\u015f ve s\u00f6z konusu teslimatlar\u0131n bayan kargo g\u00f6revlilerince yap\u0131labilmesi i\u00e7in kargo \u015firketleriyle organizasyon yapm\u0131\u015f. M\u00fc\u015fteri deneyimi tasar\u0131m\u0131ndaki bu tek de\u011fi\u015fiklik ba\u015far\u0131 teslimat oran\u0131nda b\u00fcy\u00fck oranda iyile\u015fmeyi sa\u011flam\u0131\u015f.<\/span><\/p>

DETAYLARA M\u00dc\u015eTER\u0130 G\u00d6Z\u00dcYLE BAKIN<\/strong><\/span><\/p>

Her detaya m\u00fc\u015fteri g\u00f6z\u00fcyle bakmada uluslararas\u0131 ticaret yaparken ekstra dikkat etmek gerekir. Yine bir T\u00fcrk e-ticaret sitesi, Ortado\u011fu co\u011frafyas\u0131ndaki potansiyel m\u00fc\u015fterilere hitap edebilmek i\u00e7in web sitesini otomatik dil \u00e7evirisi yoluyla Arap\u00e7a dahil onlarca farkl\u0131 dile \u00e7evirmi\u015f. Ancak Arap\u00e7a konu\u015fan insanlar\u0131n yorumunu almay\u0131 ihmal eden \u015firket, otomatik \u00e7eviriyle \u2018sepete ekle\u2019 ifadesinin Arap\u00e7a \u2018\u00e7uvala koy\u2019 anlam\u0131na gelen bir ifadeye d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcn fark\u0131na varmam\u0131\u015f. Bu durum, her y\u00f6n\u00fcyle profesyonel g\u00f6r\u00fcnen e-ticaret web sitesinde Arap m\u00fc\u015fteriler i\u00e7in sat\u0131n alma a\u015famas\u0131na bir t\u00fcrl\u00fc ge\u00e7ilememesine neden olmu\u015f.<\/span><\/p>

\u00d6zetle; g\u00fcn\u00fcm\u00fczde m\u00fc\u015fteri deneyim yolculu\u011funu optimize edemiyorsan\u0131z bu konuya t\u00fcm enerjisini veren \u015firketler kar\u015f\u0131s\u0131nda rekabet etmeniz ve m\u00fc\u015fterilerce tercih edilmeniz neredeyse imkans\u0131z...<\/span><\/p> \t\t\t\t","slug":"tasarimsal-dusunce","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Tasar\u0131msal d\u00fc\u015f\u00fcnce","meta_description":"Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1078,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21608,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21509,"locale":"tr","category_id":73,"title":"Tasar\u0131msal d\u00fc\u015f\u00fcnce","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Dr. Adnan Veysel Ertemel<\/strong><\/span>
<\/p>

Rekabetin gittik\u00e7e daha derinden hissedildi\u011fi g\u00fcn\u00fcm\u00fczde rekabetten ayr\u0131\u015fman\u0131n anahtar\u0131 m\u00fc\u015fteriyi daha iyi anlamaktan ge\u00e7iyor. Modern d\u00fcnyada m\u00fc\u015fteriyi anlaman\u0131n yolu da tasar\u0131msal d\u00fc\u015f\u00fcnce (design thinking) ve deneyim tasar\u0131m\u0131ndan ge\u00e7iyor. <\/span><\/p>

Bu yakla\u015f\u0131m varsay\u0131m ve \u00f6nyarg\u0131lardan s\u0131yr\u0131larak tipik bir m\u00fc\u015fteri deneyim yolculu\u011funu g\u00f6zlemleme ve sorular sorarak i\u00e7 g\u00f6r\u00fc elde etme esas\u0131na dayan\u0131yor.<\/span><\/p>

\u0130LK ADIM M\u00dc\u015eTER\u0130 K\u0130ML\u0130\u011e\u0130<\/strong><\/span><\/p>

Tasar\u0131msal d\u00fc\u015f\u00fcncede temel ihtiya\u00e7 duyulan \u015feye odaklanmak ve gere\u011finden fazla detaylar\u0131 ka\u00e7\u0131nmak olabildi\u011fince basit ve sade bir tasar\u0131m yapmak kritik \u00f6nemdedir. Bu yakla\u015f\u0131mda ilk ad\u0131m, bir m\u00fc\u015fterinin kimli\u011fini (persona\u2019s\u0131n\u0131) \u00e7\u0131karma \u00e7al\u0131\u015fmas\u0131d\u0131r. S\u00f6z konusu m\u00fc\u015fterilerin g\u00fcn i\u00e7inde ba\u015fkalar\u0131ndan neler duydu\u011fu, dijital d\u00fcnyadaki yolculu\u011funun nas\u0131l ba\u015flay\u0131p nas\u0131l devam etti\u011fi, g\u00fcn\u00fcn hangi saatinde, nerede (evinde, i\u015fyerinde), hangi cihazlar \u00fczerinden (iOS, Android tablet, ak\u0131ll\u0131 televizyon) hangi sosyal mecralara girdi\u011fi, de\u011fer yarg\u0131lar\u0131, beklentileri ve benzeri t\u00fcm \u00f6zelliklerinin ka\u011f\u0131da d\u00f6k\u00fclmesi bu \u00e7al\u0131\u015fman\u0131n \u00f6z\u00fcn\u00fc te\u015fkil eder. \u00d6rne\u011fin, inceledi\u011fimiz m\u00fc\u015fteri kimli\u011fi kom\u015fumuz Fatma Han\u0131m\u2019a birebir uyuyorsa Fatma Han\u0131m\u2019\u0131n nelerden ho\u015fland\u0131\u011f\u0131n\u0131, ne istedi\u011fini, \u00fcr\u00fcn\u00fcm\u00fcz\u00fc tam olarak ni\u00e7in ald\u0131\u011f\u0131n\u0131 sorgulamak, hatta kom\u015fumuzun bir foto\u011fraf\u0131n\u0131 kimlik \u00e7al\u0131\u015fmas\u0131n\u0131n \u00fcst k\u00f6\u015fesine yap\u0131\u015ft\u0131rmak, \u2018ger\u00e7ek anlamda\u2019 empati yapmak i\u00e7in en \u00f6nemli ad\u0131md\u0131r.<\/span><\/p>

GER\u00c7EK ANLAMDA EMPAT\u0130<\/strong><\/span><\/p>

Ger\u00e7ek anlamda empati yap\u0131ld\u0131\u011f\u0131nda s\u00fcrecin geri kalan\u0131 kendili\u011finden \u00e7\u00f6z\u00fcmleniyor.<\/span><\/p>

Bu duruma \u00fclkemizde ya\u015fanm\u0131\u015f g\u00fczel bir \u00f6rnek vermek m\u00fcmk\u00fcn: Bir T\u00fcrk e-ticaret markas\u0131, web sitesinden e\u015farp sipari\u015f eden Anadolu\u2019daki m\u00fc\u015fterilerine yap\u0131lan teslimatlar\u0131n ciddi oranda m\u00fc\u015fteri evinde bulunamad\u0131\u011f\u0131 gerek\u00e7esiyle geri geldi\u011fini g\u00f6zlemlemi\u015f\u2026 M\u00fc\u015fterileri ile ger\u00e7ek anlamda empati yapan marka, e\u015farp sipari\u015fi veren Anadolu\u2019daki ba\u015f \u00f6rt\u00fcl\u00fc bayanlar\u0131n evde tek ba\u015f\u0131nayken gelen erkek kargo g\u00f6revlisine kap\u0131y\u0131 a\u00e7mak istemedi\u011fini tahmin ederek m\u00fc\u015fteri deneyimini daha p\u00fcr\u00fczs\u00fcz hale getirmek i\u00e7in \u00e7are aram\u0131\u015f ve s\u00f6z konusu teslimatlar\u0131n bayan kargo g\u00f6revlilerince yap\u0131labilmesi i\u00e7in kargo \u015firketleriyle organizasyon yapm\u0131\u015f. M\u00fc\u015fteri deneyimi tasar\u0131m\u0131ndaki bu tek de\u011fi\u015fiklik ba\u015far\u0131 teslimat oran\u0131nda b\u00fcy\u00fck oranda iyile\u015fmeyi sa\u011flam\u0131\u015f.<\/span><\/p>

DETAYLARA M\u00dc\u015eTER\u0130 G\u00d6Z\u00dcYLE BAKIN<\/strong><\/span><\/p>

Her detaya m\u00fc\u015fteri g\u00f6z\u00fcyle bakmada uluslararas\u0131 ticaret yaparken ekstra dikkat etmek gerekir. Yine bir T\u00fcrk e-ticaret sitesi, Ortado\u011fu co\u011frafyas\u0131ndaki potansiyel m\u00fc\u015fterilere hitap edebilmek i\u00e7in web sitesini otomatik dil \u00e7evirisi yoluyla Arap\u00e7a dahil onlarca farkl\u0131 dile \u00e7evirmi\u015f. Ancak Arap\u00e7a konu\u015fan insanlar\u0131n yorumunu almay\u0131 ihmal eden \u015firket, otomatik \u00e7eviriyle \u2018sepete ekle\u2019 ifadesinin Arap\u00e7a \u2018\u00e7uvala koy\u2019 anlam\u0131na gelen bir ifadeye d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcn fark\u0131na varmam\u0131\u015f. Bu durum, her y\u00f6n\u00fcyle profesyonel g\u00f6r\u00fcnen e-ticaret web sitesinde Arap m\u00fc\u015fteriler i\u00e7in sat\u0131n alma a\u015famas\u0131na bir t\u00fcrl\u00fc ge\u00e7ilememesine neden olmu\u015f.<\/span><\/p>

\u00d6zetle; g\u00fcn\u00fcm\u00fczde m\u00fc\u015fteri deneyim yolculu\u011funu optimize edemiyorsan\u0131z bu konuya t\u00fcm enerjisini veren \u015firketler kar\u015f\u0131s\u0131nda rekabet etmeniz ve m\u00fc\u015fterilerce tercih edilmeniz neredeyse imkans\u0131z...<\/span><\/p> \t\t\t\t","slug":"tasarimsal-dusunce","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Tasar\u0131msal d\u00fc\u015f\u00fcnce","meta_description":"Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1078,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}