{"status":true,"post":{"id":23121,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:25:04","created_at":"2020-10-01T21:00:00.000000Z","updated_at":"2022-10-24T11:25:04.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":23121,"is_featured":0,"title":"Sosyal ticaret f\u0131rt\u0131nas\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

Sosyal ticaret, hem Afrika\u2019da hem de Kuzey Amerika\u2019da sosyal medya kanallar\u0131n\u0131n dahi \u00e7ap\u0131n\u0131 a\u015fan bir yeni bir f\u0131rt\u0131na estiriyor. O kadar ki, Facebook, kendi platformu \u00fczerinde d\u00f6nen milyar dolarlar\u0131 a\u015fan sosyal ticaret i\u00e7in bir elektronik para birimi geli\u015ftirmeye \u00e7al\u0131\u015ft\u0131.<\/strong><\/span>
<\/strong><\/span>
Sosyal medya kanallar\u0131n\u0131n gelir modeli, normalde insanlar\u0131n ileti\u015fim ihtiyac\u0131n\u0131 kar\u015f\u0131larken, bu arada onlara reklam g\u00f6stererek gelir elde etmeye dayan\u0131yor. Nitekim, Youtube, Facebook, Twitter, Instagram gibi firmalar\u0131n mali tablolar\u0131 incelendi\u011finde gelir kalemlerinin y\u00fczde 100\u2019e yak\u0131n\u0131n\u0131n reklam kazan\u00e7lar\u0131ndan olu\u015ftu\u011fu rahat\u00e7a g\u00f6r\u00fclebilir.<\/span>
<\/span>
Oysa, sosyal medya mecralar\u0131n\u0131n dahi okuyamad\u0131\u011f\u0131 \u015fey, 2000 y\u0131l\u0131 sonras\u0131nda do\u011fan ku\u015faklar i\u00e7in al\u0131\u015fveri\u015fin online al\u0131\u015fveri\u015f anlam\u0131na geldi\u011fi idi. Anlayamad\u0131klar\u0131 di\u011fer \u015fey ise bir e-ticaret sitesi kurmak i\u00e7in yeterli bilgi birikimine ve mali imkana sahip olmayan insanlar i\u00e7in sosyal medyan\u0131n do\u011fal bir pazaryeri oldu\u011fu idi. Dolay\u0131s\u0131yla art\u0131k ticaret yerine \u2018e\u2019 eki ile \u2018e-ticaret\u2019 kelimesini kullanmak bile gereksiz hale geliyor.<\/span>
<\/span>
AFR\u0130KA\u2019DA VARLIK NEDEN\u0130<\/span>
<\/span>
\u00d6yle ki, geldi\u011fimiz noktada, Afrika k\u0131tas\u0131nda sosyal medya kanallar\u0131n\u0131n varl\u0131k nedeni, sosyalle\u015fme ihtiyac\u0131ndan ziyade ticarete arac\u0131l\u0131k edecek yegane bedava altyap\u0131 sunmas\u0131 olmu\u015f durumda. Esas\u0131nda ticaret dedi\u011fimiz \u015fey de insan\u0131n sosyalle\u015fme ihtiyac\u0131n\u0131n bir par\u00e7as\u0131 de\u011fil mi? <\/span>
<\/span>
Mesela, Afrika\u2019da e-ticaret, g\u00fcnde milyonlarca ziyaret\u00e7i \u00e7ekebilecek \u015fekilde b\u00fcy\u00fck altyap\u0131 ve reklam yat\u0131r\u0131mlar\u0131 gerektiren internet siteleri \u00fczerinden d\u00f6nm\u00fcyor. <\/span>
<\/span>
Afrika\u2019da e-ticaretin y\u00fczde 100\u2019e yak\u0131n\u0131 sosyal medya \u00fczerinden d\u00f6n\u00fcyor. \u00c7\u00fcnk\u00fc sosyal medya kanallar\u0131, sat\u0131c\u0131lar i\u00e7in s\u0131f\u0131r maliyetle bir site kurmak anlam\u0131na geliyor. Al\u0131c\u0131lar i\u00e7in ise zaten g\u00fcnde 4-5 saatlerini ge\u00e7irdikleri bir ortamda ileti\u015fim ve e\u011flence ihtiya\u00e7lar\u0131n\u0131n yan\u0131s\u0131ra al\u0131\u015fveri\u015f ihtiya\u00e7lar\u0131n\u0131 da kar\u015f\u0131lamak anlam\u0131na geliyor.<\/span>
<\/span>
Sadece Afrika\u2019da de\u011fil, bug\u00fcn \u0130ngiltere ve ABD gibi geli\u015fmi\u015f pazarlarda bile sosyal e-ticaret u\u00e7u\u015fa ge\u00e7mi\u015f durumda. <\/span>
<\/span>
HACM\u0130 84.2 M\u0130LYAR DOLAR <\/strong><\/span>
<\/span>
Ara\u015ft\u0131rma firmas\u0131 Business Insider Intelligence tahminlerine g\u00f6re, 2019 itibariyle ABD\u2019de 22 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015fm\u0131\u015f olan sosyal e-ticaret pazar\u0131, 2024\u2019e gelindi\u011finde 4 kat art\u0131\u015fla 84.2 milyar dolara ula\u015fm\u0131\u015f olacak. <\/span>
<\/span>
Bunun 61 milyar dolar\u0131n\u0131 en b\u00fcy\u00fck 500 perakendecinin sosyal medya kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla yapt\u0131klar\u0131 sat\u0131\u015flar olu\u015ftururken, 23.2 milyar dolar\u0131n\u0131 da k\u00fc\u00e7\u00fck i\u015fletmeler ve bireyler ger\u00e7ekle\u015ftiriyor olacak. Bu d\u00f6nemde, sosyal ticaretin normal ticaret i\u00e7erisindeki pay\u0131 da y\u00fczde 3.9\u2019dan y\u00fczde 7.8\u2019e y\u00fckselecek.<\/span>
<\/span>
\u0130\u015fin \u00f6z\u00fc, sosyal ticaret, hem b\u00fcy\u00fck b\u00fcy\u00fck firmalara hem de k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli firmalara m\u00fc\u015fterilerine birebir dokunabilecekleri s\u0131rad\u0131\u015f\u0131 bir do\u011fal etkile\u015fim f\u0131rsat\u0131 sunuyor. Bireyler, kar\u015f\u0131s\u0131nda canl\u0131 bir varl\u0131k g\u00f6rmeden, so\u011fuk bir e-ticaret deneyimi ya\u015famak istemiyor.<\/span>
<\/span>
\u0130K\u0130NC\u0130 EL PAZARI NEDEN SOSYALE KAYDI?<\/strong><\/span>
<\/span>
Bedava ve haz\u0131r bir ileti\u015fim ortam\u0131 sunan sosyal medya kanallar\u0131, ikinci el pazar\u0131 i\u00e7in devasa bir ekonomik b\u00fcy\u00fckl\u00fck meydana getiriyor. \u0130lan sitelerinin ziyaret\u00e7i say\u0131lar\u0131ndaki dramatik d\u00fc\u015f\u00fc\u015flerin nedeni, ikinci el pazar\u0131n\u0131n sosyal mecralara kaymas\u0131. Geleneksel bir ilan listeleme sitesinde \u00fcr\u00fcn ilan\u0131n\u0131z\u0131n \u00fccretsiz olarak yay\u0131nlanmas\u0131na en fazla 1 ay m\u00fcsaade edilirken Facebook pazaryeri (marketplace) gibi bir sosyal platformda, i\u011fneden arabaya kadar her \u015feyi al\u0131p satmak i\u00e7in \u00fccretsiz ve s\u0131n\u0131rs\u0131z s\u00fcrede ilan yay\u0131nlamak m\u00fcmk\u00fcn.<\/span><\/p> \t\t\t\t","slug":"sosyal-ticaret-firtinasi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Sosyal ticaret f\u0131rt\u0131nas\u0131","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1090,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":23220,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":23121,"locale":"tr","category_id":73,"title":"Sosyal ticaret f\u0131rt\u0131nas\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

Sosyal ticaret, hem Afrika\u2019da hem de Kuzey Amerika\u2019da sosyal medya kanallar\u0131n\u0131n dahi \u00e7ap\u0131n\u0131 a\u015fan bir yeni bir f\u0131rt\u0131na estiriyor. O kadar ki, Facebook, kendi platformu \u00fczerinde d\u00f6nen milyar dolarlar\u0131 a\u015fan sosyal ticaret i\u00e7in bir elektronik para birimi geli\u015ftirmeye \u00e7al\u0131\u015ft\u0131.<\/strong><\/span>
<\/strong><\/span>
Sosyal medya kanallar\u0131n\u0131n gelir modeli, normalde insanlar\u0131n ileti\u015fim ihtiyac\u0131n\u0131 kar\u015f\u0131larken, bu arada onlara reklam g\u00f6stererek gelir elde etmeye dayan\u0131yor. Nitekim, Youtube, Facebook, Twitter, Instagram gibi firmalar\u0131n mali tablolar\u0131 incelendi\u011finde gelir kalemlerinin y\u00fczde 100\u2019e yak\u0131n\u0131n\u0131n reklam kazan\u00e7lar\u0131ndan olu\u015ftu\u011fu rahat\u00e7a g\u00f6r\u00fclebilir.<\/span>
<\/span>
Oysa, sosyal medya mecralar\u0131n\u0131n dahi okuyamad\u0131\u011f\u0131 \u015fey, 2000 y\u0131l\u0131 sonras\u0131nda do\u011fan ku\u015faklar i\u00e7in al\u0131\u015fveri\u015fin online al\u0131\u015fveri\u015f anlam\u0131na geldi\u011fi idi. Anlayamad\u0131klar\u0131 di\u011fer \u015fey ise bir e-ticaret sitesi kurmak i\u00e7in yeterli bilgi birikimine ve mali imkana sahip olmayan insanlar i\u00e7in sosyal medyan\u0131n do\u011fal bir pazaryeri oldu\u011fu idi. Dolay\u0131s\u0131yla art\u0131k ticaret yerine \u2018e\u2019 eki ile \u2018e-ticaret\u2019 kelimesini kullanmak bile gereksiz hale geliyor.<\/span>
<\/span>
AFR\u0130KA\u2019DA VARLIK NEDEN\u0130<\/span>
<\/span>
\u00d6yle ki, geldi\u011fimiz noktada, Afrika k\u0131tas\u0131nda sosyal medya kanallar\u0131n\u0131n varl\u0131k nedeni, sosyalle\u015fme ihtiyac\u0131ndan ziyade ticarete arac\u0131l\u0131k edecek yegane bedava altyap\u0131 sunmas\u0131 olmu\u015f durumda. Esas\u0131nda ticaret dedi\u011fimiz \u015fey de insan\u0131n sosyalle\u015fme ihtiyac\u0131n\u0131n bir par\u00e7as\u0131 de\u011fil mi? <\/span>
<\/span>
Mesela, Afrika\u2019da e-ticaret, g\u00fcnde milyonlarca ziyaret\u00e7i \u00e7ekebilecek \u015fekilde b\u00fcy\u00fck altyap\u0131 ve reklam yat\u0131r\u0131mlar\u0131 gerektiren internet siteleri \u00fczerinden d\u00f6nm\u00fcyor. <\/span>
<\/span>
Afrika\u2019da e-ticaretin y\u00fczde 100\u2019e yak\u0131n\u0131 sosyal medya \u00fczerinden d\u00f6n\u00fcyor. \u00c7\u00fcnk\u00fc sosyal medya kanallar\u0131, sat\u0131c\u0131lar i\u00e7in s\u0131f\u0131r maliyetle bir site kurmak anlam\u0131na geliyor. Al\u0131c\u0131lar i\u00e7in ise zaten g\u00fcnde 4-5 saatlerini ge\u00e7irdikleri bir ortamda ileti\u015fim ve e\u011flence ihtiya\u00e7lar\u0131n\u0131n yan\u0131s\u0131ra al\u0131\u015fveri\u015f ihtiya\u00e7lar\u0131n\u0131 da kar\u015f\u0131lamak anlam\u0131na geliyor.<\/span>
<\/span>
Sadece Afrika\u2019da de\u011fil, bug\u00fcn \u0130ngiltere ve ABD gibi geli\u015fmi\u015f pazarlarda bile sosyal e-ticaret u\u00e7u\u015fa ge\u00e7mi\u015f durumda. <\/span>
<\/span>
HACM\u0130 84.2 M\u0130LYAR DOLAR <\/strong><\/span>
<\/span>
Ara\u015ft\u0131rma firmas\u0131 Business Insider Intelligence tahminlerine g\u00f6re, 2019 itibariyle ABD\u2019de 22 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015fm\u0131\u015f olan sosyal e-ticaret pazar\u0131, 2024\u2019e gelindi\u011finde 4 kat art\u0131\u015fla 84.2 milyar dolara ula\u015fm\u0131\u015f olacak. <\/span>
<\/span>
Bunun 61 milyar dolar\u0131n\u0131 en b\u00fcy\u00fck 500 perakendecinin sosyal medya kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla yapt\u0131klar\u0131 sat\u0131\u015flar olu\u015ftururken, 23.2 milyar dolar\u0131n\u0131 da k\u00fc\u00e7\u00fck i\u015fletmeler ve bireyler ger\u00e7ekle\u015ftiriyor olacak. Bu d\u00f6nemde, sosyal ticaretin normal ticaret i\u00e7erisindeki pay\u0131 da y\u00fczde 3.9\u2019dan y\u00fczde 7.8\u2019e y\u00fckselecek.<\/span>
<\/span>
\u0130\u015fin \u00f6z\u00fc, sosyal ticaret, hem b\u00fcy\u00fck b\u00fcy\u00fck firmalara hem de k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli firmalara m\u00fc\u015fterilerine birebir dokunabilecekleri s\u0131rad\u0131\u015f\u0131 bir do\u011fal etkile\u015fim f\u0131rsat\u0131 sunuyor. Bireyler, kar\u015f\u0131s\u0131nda canl\u0131 bir varl\u0131k g\u00f6rmeden, so\u011fuk bir e-ticaret deneyimi ya\u015famak istemiyor.<\/span>
<\/span>
\u0130K\u0130NC\u0130 EL PAZARI NEDEN SOSYALE KAYDI?<\/strong><\/span>
<\/span>
Bedava ve haz\u0131r bir ileti\u015fim ortam\u0131 sunan sosyal medya kanallar\u0131, ikinci el pazar\u0131 i\u00e7in devasa bir ekonomik b\u00fcy\u00fckl\u00fck meydana getiriyor. \u0130lan sitelerinin ziyaret\u00e7i say\u0131lar\u0131ndaki dramatik d\u00fc\u015f\u00fc\u015flerin nedeni, ikinci el pazar\u0131n\u0131n sosyal mecralara kaymas\u0131. Geleneksel bir ilan listeleme sitesinde \u00fcr\u00fcn ilan\u0131n\u0131z\u0131n \u00fccretsiz olarak yay\u0131nlanmas\u0131na en fazla 1 ay m\u00fcsaade edilirken Facebook pazaryeri (marketplace) gibi bir sosyal platformda, i\u011fneden arabaya kadar her \u015feyi al\u0131p satmak i\u00e7in \u00fccretsiz ve s\u0131n\u0131rs\u0131z s\u00fcrede ilan yay\u0131nlamak m\u00fcmk\u00fcn.<\/span><\/p> \t\t\t\t","slug":"sosyal-ticaret-firtinasi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Sosyal ticaret f\u0131rt\u0131nas\u0131","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1090,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}