{"status":true,"post":{"id":21729,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:11:40","created_at":"2020-04-02T21:00:00.000000Z","updated_at":"2022-10-24T11:11:40.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21729,"is_featured":0,"title":"Site ziyaret\u00e7isini m\u00fc\u015fteri yapma s\u0131rr\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212463263a1aea83d77721828.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Site ziyaret\u00e7ilerinin y\u00fczde 96\u2019s\u0131 herhangi bir sat\u0131nalma ger\u00e7ekle\u015ftirmeden ayr\u0131l\u0131yor. Ancak sat\u0131nalma eyleminde bulunan ziyaret\u00e7iler de sat\u0131nalmadan \u00f6nce bir siteye en az 2 veya 4 defa geliyor. Sitemizi bir kez ziyaret edenin pe\u015finden iz s\u00fcrerek onu yeniden siteye getirmeye yarayan \u2018yeniden pazarlama\u2019, i\u015fte bu a\u015famada yard\u0131m\u0131m\u0131za ko\u015fuyor.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>G\u00fczel taraf\u0131, yeniden pazarlama yapman\u0131n ek bir maliyeti yok. Mevcut reklam b\u00fct\u00e7enizin y\u00fczde 10-20\u2019sini remarketinge ay\u0131rman\u0131z yeterli olabilir. Google\u2019da yeniden pazarlama yapmak i\u00e7in k\u0131saca a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyin. B\u00f6ylelikle yeniden pazarlama reklamlar\u0131n\u0131z k\u0131sa bir s\u00fcre sonra yay\u0131na girecek.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><\/p>  <p><span class=\"large\">Y\u00fczlerce, belki binlerce rakip internet sitesi aras\u0131ndan s\u0131yr\u0131larak sat\u0131\u015f yapmak, uzaktan g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar kolay de\u011fil. \u015e\u00f6yle bir senaryo geli\u015ftirelim: \u00c7ok iyi bir SEO (arama motoru optimizasyonu) yat\u0131r\u0131m\u0131 yapt\u0131k, sitemize makaleler girdik, videolar y\u00fckledik, ayr\u0131ca Google\u2019a ve Facebook\u2019a reklam b\u00fct\u00e7eleri ay\u0131rd\u0131k ve neticede internet sitemizin trafi\u011finde 10 kat bir art\u0131\u015f ger\u00e7ekle\u015fti. Ancak bu trafik bir t\u00fcrl\u00fc sat\u0131\u015flara yans\u0131m\u0131yor, acaba neden?<\/span><\/p>  <p><span class=\"large\"><strong>YEN\u0130DEN PAZARLAMA<\/strong><\/span><\/p>  <p><span class=\"large\">Rakipler aras\u0131ndan s\u0131yr\u0131lmak i\u00e7in ne yaparsan\u0131z yap\u0131n, mutlaka yapamad\u0131\u011f\u0131n\u0131z bir \u015feyler kalm\u0131\u015ft\u0131r. Nitekim, internete reklam veren firmalar\u0131n yar\u0131dan fazlas\u0131n\u0131n yeniden pazarlama (remarketing) ve yeniden hedefleme (retargeting) ara\u00e7lar\u0131n\u0131 kullanmad\u0131\u011f\u0131 istatisti\u011fine sahibiz. E\u011fer dijital reklamlara ba\u015flam\u0131\u015f, ancak hen\u00fcz bu yeniden pazarlamay\u0131 kullanm\u0131yor iseniz reklam yat\u0131r\u0131mlar\u0131n\u0131z\u0131n verimlili\u011finde kan kayb\u0131 ya\u015f\u0131yorsunuz demektir.<\/span><\/p>  <p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212463263a1aea84575421828.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">\u00c7EREZLERLE Y\u00d6NLEND\u0130RME<\/strong><\/span><\/p>  <p><span class=\"large\">Yeniden pazarlama ve yeniden hedeflemenin amac\u0131, sitemizi bir kez ziyaret etmi\u015f, ancak bizim istedi\u011fimiz eylemi ger\u00e7ekle\u015ftirmeden (\u00f6rne\u011fin sat\u0131nalma ger\u00e7ekle\u015ftirmemi\u015f veya \u00fcyelik formu doldurmam\u0131\u015f vb.) sitemizden ayr\u0131lm\u0131\u015f kullan\u0131c\u0131lar\u0131 yeniden sitemize getirerek o eylemi ger\u00e7ekle\u015ftirmeye te\u015fvik etmektir. Sitemizi bir kez ziyaret edenin bilgisi, onun bilgisayar\u0131ndaki \u00e7erez kodlar\u0131 (cookies) arac\u0131l\u0131\u011f\u0131yla tutulur. Bu kodlar\u0131 alan reklam yay\u0131nc\u0131s\u0131 kurulu\u015flar (Google, Facebook gibi), internette herhangi bir ba\u015fka sayfada ziyaret ger\u00e7ekle\u015ftirirken bizim g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131m\u0131z\u0131 ziyaret\u00e7inin kar\u015f\u0131s\u0131na \u00e7\u0131kar\u0131r. \u00d6rne\u011fin, xyz ma\u011fazas\u0131na giren m\u00fc\u015fteri 300 TL de\u011ferinde 3 \u00fcr\u00fcn\u00fc sepete atar, ancak sat\u0131nalma yapmaz. 3 g\u00fcn sonra bilgisayar\u0131nda haber okurken sa\u011f tarafta \u015f\u00f6yle bir reklam g\u00f6r\u00fcr: \u201cMerhaba, sepetinizdeki 3 muhte\u015fem \u00fcr\u00fcn sizi bekliyor. \u015eimdi sat\u0131n al\u0131n, y\u00fczde 10 ek indirim kazan\u0131n.\u201d Reklama t\u0131klayan ziyaret\u00e7i do\u011frudan 3 g\u00fcn \u00f6nceki sepetine y\u00f6nlendirilir. Sat\u0131\u015f \u015fans\u0131 kat be kat artar.<\/span><\/p>  <p><span class=\"large\"><strong>MAL\u0130YETS\u0130Z YOL HAR\u0130TASI<\/strong><\/span><\/p>  <p><span class=\"large\">G\u00fczel taraf\u0131, yeniden pazarlama yapman\u0131n ek bir maliyeti yoktur. Mevcut reklam b\u00fct\u00e7enizin y\u00fczde 10-20\u2019sini remarketinge ay\u0131rman\u0131z yeterli olabilir.<\/span><\/p>  <p><span class=\"large\">Google\u2019da yeniden pazarlama yapmak i\u00e7in k\u0131saca a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyin veya bu linke gidiniz <a href=\"https:\/\/bit.ly\/2Ux7aiX\" target=\"_blank\">https:\/\/bit.ly\/2Ux7aiX<\/a>:<\/span><\/p>  <ul>   <li><span class=\"large\">Halihaz\u0131rda Google Ads ve Google Analytics hesab\u0131 a\u00e7m\u0131\u015f ve reklam yay\u0131nlar\u0131n\u0131z\u0131 ba\u015flatm\u0131\u015f olmal\u0131s\u0131n\u0131z.<\/span><\/li>   <li><span class=\"large\">Ayarlar &gt; Payla\u015f\u0131lan Kitapl\u0131k &gt; Kitle Y\u00f6neticisi ekran\u0131na ula\u015f\u0131n.<\/span><\/li>   <li><span class=\"large\">Liste \u00fcyeleri sekmesinde 5 se\u00e7enekten uygun olan\u0131n\u0131 se\u00e7in. \u00d6rne\u011fin, yeniden pazarlama reklam\u0131n\u0131z\u0131, A \u00fcr\u00fcn sayfas\u0131n\u0131 ziyaret etmi\u015f, ancak A ile yak\u0131n ili\u015fkisi olan B \u00fcr\u00fcn sayfas\u0131n\u0131 ziyaret etmemi\u015f t\u00fcm ziyaret\u00e7ilere g\u00f6stermek istiyorsan\u0131z, \u201cBir sayfay\u0131 ziyaret edenler\u201d se\u00e7ene\u011fini aktif edin ve A \u00fcr\u00fcn\u00fc sayfas\u0131n\u0131n linkini kopyalayarak \u201cSayfa URL\u2019si i\u00e7erir,\u201d b\u00f6l\u00fcm\u00fcne yap\u0131\u015ft\u0131r\u0131n.<\/span><\/li>   <li><span class=\"large\">Formdaki di\u011fer yerleri uygun \u015fekilde doldurun ve Kitle Olu\u015ftur\u2019a t\u0131klay\u0131n.<\/span><\/li>   <li><span class=\"large\">Yeniden pazarlama reklamlar\u0131n\u0131z k\u0131sa bir s\u00fcre sonra yay\u0131na girecek.<\/span><\/li>  <\/ul>  <p><\/p>  <p><\/p>  \t\t\t\t","slug":"site-ziyaretcisini-musteri-yapma-sirri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Site ziyaret\u00e7isini m\u00fc\u015fteri yapma s\u0131rr\u0131","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1110,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21828,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21729,"locale":"tr","category_id":73,"title":"Site ziyaret\u00e7isini m\u00fc\u015fteri yapma s\u0131rr\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212463263a1aea83d77721828.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Site ziyaret\u00e7ilerinin y\u00fczde 96\u2019s\u0131 herhangi bir sat\u0131nalma ger\u00e7ekle\u015ftirmeden ayr\u0131l\u0131yor. Ancak sat\u0131nalma eyleminde bulunan ziyaret\u00e7iler de sat\u0131nalmadan \u00f6nce bir siteye en az 2 veya 4 defa geliyor. Sitemizi bir kez ziyaret edenin pe\u015finden iz s\u00fcrerek onu yeniden siteye getirmeye yarayan \u2018yeniden pazarlama\u2019, i\u015fte bu a\u015famada yard\u0131m\u0131m\u0131za ko\u015fuyor.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>G\u00fczel taraf\u0131, yeniden pazarlama yapman\u0131n ek bir maliyeti yok. Mevcut reklam b\u00fct\u00e7enizin y\u00fczde 10-20\u2019sini remarketinge ay\u0131rman\u0131z yeterli olabilir. Google\u2019da yeniden pazarlama yapmak i\u00e7in k\u0131saca a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyin. B\u00f6ylelikle yeniden pazarlama reklamlar\u0131n\u0131z k\u0131sa bir s\u00fcre sonra yay\u0131na girecek.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><\/p>  <p><span class=\"large\">Y\u00fczlerce, belki binlerce rakip internet sitesi aras\u0131ndan s\u0131yr\u0131larak sat\u0131\u015f yapmak, uzaktan g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar kolay de\u011fil. \u015e\u00f6yle bir senaryo geli\u015ftirelim: \u00c7ok iyi bir SEO (arama motoru optimizasyonu) yat\u0131r\u0131m\u0131 yapt\u0131k, sitemize makaleler girdik, videolar y\u00fckledik, ayr\u0131ca Google\u2019a ve Facebook\u2019a reklam b\u00fct\u00e7eleri ay\u0131rd\u0131k ve neticede internet sitemizin trafi\u011finde 10 kat bir art\u0131\u015f ger\u00e7ekle\u015fti. Ancak bu trafik bir t\u00fcrl\u00fc sat\u0131\u015flara yans\u0131m\u0131yor, acaba neden?<\/span><\/p>  <p><span class=\"large\"><strong>YEN\u0130DEN PAZARLAMA<\/strong><\/span><\/p>  <p><span class=\"large\">Rakipler aras\u0131ndan s\u0131yr\u0131lmak i\u00e7in ne yaparsan\u0131z yap\u0131n, mutlaka yapamad\u0131\u011f\u0131n\u0131z bir \u015feyler kalm\u0131\u015ft\u0131r. Nitekim, internete reklam veren firmalar\u0131n yar\u0131dan fazlas\u0131n\u0131n yeniden pazarlama (remarketing) ve yeniden hedefleme (retargeting) ara\u00e7lar\u0131n\u0131 kullanmad\u0131\u011f\u0131 istatisti\u011fine sahibiz. E\u011fer dijital reklamlara ba\u015flam\u0131\u015f, ancak hen\u00fcz bu yeniden pazarlamay\u0131 kullanm\u0131yor iseniz reklam yat\u0131r\u0131mlar\u0131n\u0131z\u0131n verimlili\u011finde kan kayb\u0131 ya\u015f\u0131yorsunuz demektir.<\/span><\/p>  <p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212463263a1aea84575421828.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">\u00c7EREZLERLE Y\u00d6NLEND\u0130RME<\/strong><\/span><\/p>  <p><span class=\"large\">Yeniden pazarlama ve yeniden hedeflemenin amac\u0131, sitemizi bir kez ziyaret etmi\u015f, ancak bizim istedi\u011fimiz eylemi ger\u00e7ekle\u015ftirmeden (\u00f6rne\u011fin sat\u0131nalma ger\u00e7ekle\u015ftirmemi\u015f veya \u00fcyelik formu doldurmam\u0131\u015f vb.) sitemizden ayr\u0131lm\u0131\u015f kullan\u0131c\u0131lar\u0131 yeniden sitemize getirerek o eylemi ger\u00e7ekle\u015ftirmeye te\u015fvik etmektir. Sitemizi bir kez ziyaret edenin bilgisi, onun bilgisayar\u0131ndaki \u00e7erez kodlar\u0131 (cookies) arac\u0131l\u0131\u011f\u0131yla tutulur. Bu kodlar\u0131 alan reklam yay\u0131nc\u0131s\u0131 kurulu\u015flar (Google, Facebook gibi), internette herhangi bir ba\u015fka sayfada ziyaret ger\u00e7ekle\u015ftirirken bizim g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131m\u0131z\u0131 ziyaret\u00e7inin kar\u015f\u0131s\u0131na \u00e7\u0131kar\u0131r. \u00d6rne\u011fin, xyz ma\u011fazas\u0131na giren m\u00fc\u015fteri 300 TL de\u011ferinde 3 \u00fcr\u00fcn\u00fc sepete atar, ancak sat\u0131nalma yapmaz. 3 g\u00fcn sonra bilgisayar\u0131nda haber okurken sa\u011f tarafta \u015f\u00f6yle bir reklam g\u00f6r\u00fcr: \u201cMerhaba, sepetinizdeki 3 muhte\u015fem \u00fcr\u00fcn sizi bekliyor. \u015eimdi sat\u0131n al\u0131n, y\u00fczde 10 ek indirim kazan\u0131n.\u201d Reklama t\u0131klayan ziyaret\u00e7i do\u011frudan 3 g\u00fcn \u00f6nceki sepetine y\u00f6nlendirilir. Sat\u0131\u015f \u015fans\u0131 kat be kat artar.<\/span><\/p>  <p><span class=\"large\"><strong>MAL\u0130YETS\u0130Z YOL HAR\u0130TASI<\/strong><\/span><\/p>  <p><span class=\"large\">G\u00fczel taraf\u0131, yeniden pazarlama yapman\u0131n ek bir maliyeti yoktur. Mevcut reklam b\u00fct\u00e7enizin y\u00fczde 10-20\u2019sini remarketinge ay\u0131rman\u0131z yeterli olabilir.<\/span><\/p>  <p><span class=\"large\">Google\u2019da yeniden pazarlama yapmak i\u00e7in k\u0131saca a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyin veya bu linke gidiniz <a href=\"https:\/\/bit.ly\/2Ux7aiX\" target=\"_blank\">https:\/\/bit.ly\/2Ux7aiX<\/a>:<\/span><\/p>  <ul>   <li><span class=\"large\">Halihaz\u0131rda Google Ads ve Google Analytics hesab\u0131 a\u00e7m\u0131\u015f ve reklam yay\u0131nlar\u0131n\u0131z\u0131 ba\u015flatm\u0131\u015f olmal\u0131s\u0131n\u0131z.<\/span><\/li>   <li><span class=\"large\">Ayarlar &gt; Payla\u015f\u0131lan Kitapl\u0131k &gt; Kitle Y\u00f6neticisi ekran\u0131na ula\u015f\u0131n.<\/span><\/li>   <li><span class=\"large\">Liste \u00fcyeleri sekmesinde 5 se\u00e7enekten uygun olan\u0131n\u0131 se\u00e7in. \u00d6rne\u011fin, yeniden pazarlama reklam\u0131n\u0131z\u0131, A \u00fcr\u00fcn sayfas\u0131n\u0131 ziyaret etmi\u015f, ancak A ile yak\u0131n ili\u015fkisi olan B \u00fcr\u00fcn sayfas\u0131n\u0131 ziyaret etmemi\u015f t\u00fcm ziyaret\u00e7ilere g\u00f6stermek istiyorsan\u0131z, \u201cBir sayfay\u0131 ziyaret edenler\u201d se\u00e7ene\u011fini aktif edin ve A \u00fcr\u00fcn\u00fc sayfas\u0131n\u0131n linkini kopyalayarak \u201cSayfa URL\u2019si i\u00e7erir,\u201d b\u00f6l\u00fcm\u00fcne yap\u0131\u015ft\u0131r\u0131n.<\/span><\/li>   <li><span class=\"large\">Formdaki di\u011fer yerleri uygun \u015fekilde doldurun ve Kitle Olu\u015ftur\u2019a t\u0131klay\u0131n.<\/span><\/li>   <li><span class=\"large\">Yeniden pazarlama reklamlar\u0131n\u0131z k\u0131sa bir s\u00fcre sonra yay\u0131na girecek.<\/span><\/li>  <\/ul>  <p><\/p>  <p><\/p>  \t\t\t\t","slug":"site-ziyaretcisini-musteri-yapma-sirri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Site ziyaret\u00e7isini m\u00fc\u015fteri yapma s\u0131rr\u0131","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1110,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}