{"status":true,"post":{"id":31027,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 16:44:42","created_at":"2022-02-03T21:00:00.000000Z","updated_at":"2022-10-24T13:44:42.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":31027,"is_featured":0,"title":"\u015eirket sahibi olsayd\u0131n\u0131z \u2018olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131\u2019 kurar m\u0131yd\u0131n\u0131z?","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

SAL\u0130H KESK\u0130N<\/strong><\/span>
www.inovasyonuzmani.com<\/strong><\/span><\/p>

Harvard Business Review\u2019de yazd\u0131\u011f\u0131m \u2018Olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131na neden ihtiya\u00e7 var?\u2019 ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131z\u0131n etkile\u015fiminin y\u00fcksek olmas\u0131, bizi konuyu biraz daha derinlemesine incelemeye itti. Bu nedenle profesyonel d\u00fcnya i\u00e7in olduk\u00e7a \u00f6nemli olan bir sosyal medya platformunda, 350 y\u00f6netici, firma sahibi ve beyaz yakan\u0131n kat\u0131ld\u0131\u011f\u0131 ayn\u0131 ba\u015fl\u0131kta bir anket d\u00fczenledik. Anketin sonu\u00e7lar\u0131, \u00fclkemizde \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn ve y\u00f6netici akl\u0131n\u0131n kriti\u011fini yapmak a\u00e7\u0131s\u0131ndan \u00f6nemli doneler veriyor.<\/span>
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Yaz\u0131m\u0131zda, neden \u2018olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131\u2019na ihtiyac\u0131m\u0131z var sorusuna, \u201c\u00c7\u00fcnk\u00fc kafam\u0131zdaki \u2018olmaz\u2019larla ya\u015faman\u0131n maliyeti \u00e7ok y\u00fcksek. D\u00fcnyan\u0131n en b\u00fcy\u00fck kurumlar\u0131 dahi kafalar\u0131ndaki \u2018olmaz\u2019lar\u0131 a\u015famad\u0131\u011f\u0131 i\u00e7in yenilik\u00e7i firmalara yenik d\u00fc\u015fm\u00fc\u015f durumda\u201d cevab\u0131n\u0131 vermi\u015ftik.<\/span>
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Ve \u00f6rnek olarak da 1958 y\u0131l\u0131nda kurulan ABD\u2019nin g\u00f6z bebe\u011fi NASA\u2019y\u0131 vermi\u015ftik. ABD\u2019nin uzay program\u0131 \u00e7al\u0131\u015fmalar\u0131ndan sorumlu olan Ulusal Havac\u0131l\u0131k ve Uzay Dairesi NASA, 63 y\u0131ld\u0131r uzay \u00e7al\u0131\u015fmalar\u0131 yap\u0131yor. <\/span>
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Devamla NASA\u2019n\u0131n know-how seviyesine diyecek bir \u015fey yok, ama muhtemelen kafalar\u0131ndaki \u2018olmaz\u2019lar birtak\u0131m konular\u0131n \u00e7\u00f6z\u00fclmesine engel olmu\u015f olabilir; durum onu g\u00f6steriyor.<\/span>
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Mesela; uzay ara\u00e7lar\u0131n\u0131n maliyeti \u00e7ok y\u00fcksek oldu\u011fu i\u00e7in \u2018geri d\u00f6nmeleri ve rampaya oturtulmas\u0131\u2019 konusu olduk\u00e7a \u00f6nemli olmas\u0131na ra\u011fmen, NASA taraf\u0131ndan 63 y\u0131ld\u0131r \u00e7\u00f6z\u00fclemeyen bir meseleydi.<\/span>
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\u0130NOVASYON YATIRIMLARI<\/strong><\/span>
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Bu meseleyi k\u0131sa s\u00fcre i\u00e7inde ba\u015fka bir \u015firket \u00e7\u00f6zd\u00fc. 2002 y\u0131l\u0131nda Tesla\u2019n\u0131n CEO\u2019suElon Musktaraf\u0131ndan Mars\u2019\u0131n kolonile\u015ftirilmesinisa\u011flamak \u00fczere uzay ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n\u0131n maliyetini d\u00fc\u015f\u00fcrme hedefiyle kurulan SpaceX \u015firketi, 2010\u2019da, bir uzay arac\u0131n\u0131 uzaya f\u0131rlatan, y\u00f6r\u00fcngeye oturtan ve bu uzay arac\u0131n\u0131 (Dragon) ba\u015far\u0131l\u0131 bir \u015fekilde d\u00fcnyaya geri getiren ilk \u00f6zel sekt\u00f6r \u015firket unvan\u0131n\u0131 kazand\u0131.<\/span>
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B\u00f6ylece; SpaceX, radikal inovasyon \u00f6rne\u011fi de say\u0131labilecek bir \u015fekilde uzay ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n\u0131n maliyetlerini \u00e7ok b\u00fcy\u00fck oranda d\u00fc\u015f\u00fcrerek d\u00fcnya devlerinin yapamad\u0131\u011f\u0131n\u0131 yapm\u0131\u015f ve bu yetene\u011fi ile yak\u0131n gelecekte Mars\u2019a insan yollayabilecek en muhtemel \u015firketi yaratm\u0131\u015f oldu.<\/span>
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Kritik soru \u015fu; NASA gibi d\u00fcnya devi bir kurulu\u015fun \u00e7\u00f6zemedi\u011fini \u00e7\u00f6zen ve daha bir dizi radikal inovasyonlara imza atan SpaceX, hangi \u00f6zelli\u011fi ile bunlar\u0131 yapabildi? <\/span>
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Sorunun cevab\u0131, \u2018imk\u00e2ns\u0131z\u0131 d\u00fc\u015f\u00fcnebilme yetene\u011fi\u2019 ve bu yetene\u011fe yap\u0131lan yat\u0131r\u0131mlarda gizli\u2026<\/span>
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Ankete gelirsek\u2026 Anketin sorusu \u015f\u00f6yleydi: \u015eirket patronu olsayd\u0131n\u0131z \u015firketinizde olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131 kurar m\u0131yd\u0131n\u0131z?<\/span>
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a. Evet, ihtiya\u00e7 var: % 39<\/span>
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b. Hay\u0131r, icat \u00e7\u0131kartmaya ihtiya\u00e7 yok: % 15<\/span>
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c. Bu departman\u0131 ilk kez duyuyorum: % 26<\/span>
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d. Daha \u00e7ok yolumuz var: % 20<\/span>
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\u201cHay\u0131r, icat \u00e7\u0131kartmaya ihtiya\u00e7 yok\u201d cevab\u0131n\u0131 verenlerin mevcut yap\u0131n\u0131n devam\u0131ndan yana olanlar oldu\u011funu ve yeni d\u00fcnyan\u0131n a\u00e7t\u0131\u011f\u0131 ufku yakalamakta zorluk \u00e7eken diren\u00e7 grubu oldu\u011funu unutmayal\u0131m. Bu y\u00fczde 15\u2019lik grubun a\u011f\u0131rl\u0131kl\u0131 \u00fcst d\u00fczey y\u00f6neticilerden olu\u015fmas\u0131, \u00f6zg\u00fcl a\u011f\u0131rl\u0131\u011f\u0131n\u0131n daha fazla olmas\u0131 nedeniyle bloke edici etkisinin y\u00fcksek olmas\u0131na neden oluyor. <\/span>
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\u201cBu departman\u0131 ilk kez duyuyorum\u201d cevab\u0131n\u0131 verenlerin de olumlu tarafta olan kitle oldu\u011funu ve olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme konusunda yeri geldi\u011finde destek verecekleri d\u00fc\u015f\u00fcn\u00fclebilir.<\/span>
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\u201cDaha \u00e7ok yolumuz var\u201d cevab\u0131n\u0131 verenlerin ise hangi tarafta yer alacaklar\u0131 belirsiz oldu\u011fu i\u00e7in pozitif tarafta tutam\u0131yoruz. <\/span><\/p>

Sonu\u00e7lar\u0131n en \u015fa\u015f\u0131rt\u0131c\u0131 yan\u0131, y\u00fczde 39 gibi \u2018bu departmana ihtiya\u00e7 var\u2019 cevab\u0131n\u0131n gelmesiydi. <\/span>
<\/span>
YEN\u0130 NES\u0130L DAHA FAZLA \u0130LG\u0130L\u0130<\/strong><\/span>
<\/span>
Gen\u00e7 \u00e7al\u0131\u015fan kitlesinin bu t\u00fcr konulara olan ilgisini bizzat verdi\u011fim e\u011fitim ve at\u00f6lyelerde s\u00fcrekli g\u00f6zlemliyorum. Ancak onlar\u0131n \u00f6n\u00fcn\u00fc a\u00e7acak olanlar\u0131n da firmalar\u0131n kaptan kamaras\u0131nda olanlar oldu\u011funu ve onlar\u0131n tavr\u0131n\u0131n belirleyici olaca\u011f\u0131n\u0131 da biliyoruz. <\/span>
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\u00c7\u00fcnk\u00fc \u2018olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131\u2019 \u00e7al\u0131\u015fanlar\u0131n\u0131n \u00f6zellikleri, yeni neslin de\u011fi\u015fimi ve h\u0131za endeksli metobolizmas\u0131na \u00e7ok uygun\u2026 <\/span>
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\u0130\u015fin \u00f6z\u00fc, T\u00fcrk firmalar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fc nas\u0131l ger\u00e7ekle\u015ftirecekleri? Olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131 gibi k\u0131r\u0131c\u0131 yap\u0131lanmalar\u0131 hayata ge\u00e7irmenin \u00f6n\u00fcndeki engelleri nas\u0131l kald\u0131rabiliriz, sorular\u0131nda gizli.<\/span>
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Kald\u0131 ki, biz inovasyoncular\u0131n ana misyonu, bu fark\u0131ndal\u0131klar\u0131 art\u0131rmak ve engelleri a\u015f\u0131rtmak \u00fczerine kurulu. Firma sahiplerinin ve \u00fcst d\u00fczey y\u00f6neticilerin i\u015fi sadece g\u00fcn\u00fc kurtarmak de\u011fil, gelece\u011fin dinamiklerine uygun \u015fekilde d\u00fcmen k\u0131rmakt\u0131r.<\/span><\/p> \t\t\t\t","slug":"sirket-sahibi-olsaydiniz-olanaksizi-dusunme-departmani-kurar-miydiniz","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u015eirket sahibi olsayd\u0131n\u0131z \u2018olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131\u2019 kurar m\u0131yd\u0131n\u0131z?","meta_description":"SAL\u0130H KESK\u0130N","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1120,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":31126,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":31027,"locale":"tr","category_id":73,"title":"\u015eirket sahibi olsayd\u0131n\u0131z \u2018olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131\u2019 kurar m\u0131yd\u0131n\u0131z?","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

SAL\u0130H KESK\u0130N<\/strong><\/span>
www.inovasyonuzmani.com<\/strong><\/span><\/p>

Harvard Business Review\u2019de yazd\u0131\u011f\u0131m \u2018Olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131na neden ihtiya\u00e7 var?\u2019 ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131z\u0131n etkile\u015fiminin y\u00fcksek olmas\u0131, bizi konuyu biraz daha derinlemesine incelemeye itti. Bu nedenle profesyonel d\u00fcnya i\u00e7in olduk\u00e7a \u00f6nemli olan bir sosyal medya platformunda, 350 y\u00f6netici, firma sahibi ve beyaz yakan\u0131n kat\u0131ld\u0131\u011f\u0131 ayn\u0131 ba\u015fl\u0131kta bir anket d\u00fczenledik. Anketin sonu\u00e7lar\u0131, \u00fclkemizde \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn ve y\u00f6netici akl\u0131n\u0131n kriti\u011fini yapmak a\u00e7\u0131s\u0131ndan \u00f6nemli doneler veriyor.<\/span>
<\/span>
Yaz\u0131m\u0131zda, neden \u2018olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131\u2019na ihtiyac\u0131m\u0131z var sorusuna, \u201c\u00c7\u00fcnk\u00fc kafam\u0131zdaki \u2018olmaz\u2019larla ya\u015faman\u0131n maliyeti \u00e7ok y\u00fcksek. D\u00fcnyan\u0131n en b\u00fcy\u00fck kurumlar\u0131 dahi kafalar\u0131ndaki \u2018olmaz\u2019lar\u0131 a\u015famad\u0131\u011f\u0131 i\u00e7in yenilik\u00e7i firmalara yenik d\u00fc\u015fm\u00fc\u015f durumda\u201d cevab\u0131n\u0131 vermi\u015ftik.<\/span>
<\/span>
Ve \u00f6rnek olarak da 1958 y\u0131l\u0131nda kurulan ABD\u2019nin g\u00f6z bebe\u011fi NASA\u2019y\u0131 vermi\u015ftik. ABD\u2019nin uzay program\u0131 \u00e7al\u0131\u015fmalar\u0131ndan sorumlu olan Ulusal Havac\u0131l\u0131k ve Uzay Dairesi NASA, 63 y\u0131ld\u0131r uzay \u00e7al\u0131\u015fmalar\u0131 yap\u0131yor. <\/span>
<\/span>
Devamla NASA\u2019n\u0131n know-how seviyesine diyecek bir \u015fey yok, ama muhtemelen kafalar\u0131ndaki \u2018olmaz\u2019lar birtak\u0131m konular\u0131n \u00e7\u00f6z\u00fclmesine engel olmu\u015f olabilir; durum onu g\u00f6steriyor.<\/span>
<\/span>
Mesela; uzay ara\u00e7lar\u0131n\u0131n maliyeti \u00e7ok y\u00fcksek oldu\u011fu i\u00e7in \u2018geri d\u00f6nmeleri ve rampaya oturtulmas\u0131\u2019 konusu olduk\u00e7a \u00f6nemli olmas\u0131na ra\u011fmen, NASA taraf\u0131ndan 63 y\u0131ld\u0131r \u00e7\u00f6z\u00fclemeyen bir meseleydi.<\/span>
<\/span>
\u0130NOVASYON YATIRIMLARI<\/strong><\/span>
<\/span>
Bu meseleyi k\u0131sa s\u00fcre i\u00e7inde ba\u015fka bir \u015firket \u00e7\u00f6zd\u00fc. 2002 y\u0131l\u0131nda Tesla\u2019n\u0131n CEO\u2019suElon Musktaraf\u0131ndan Mars\u2019\u0131n kolonile\u015ftirilmesinisa\u011flamak \u00fczere uzay ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n\u0131n maliyetini d\u00fc\u015f\u00fcrme hedefiyle kurulan SpaceX \u015firketi, 2010\u2019da, bir uzay arac\u0131n\u0131 uzaya f\u0131rlatan, y\u00f6r\u00fcngeye oturtan ve bu uzay arac\u0131n\u0131 (Dragon) ba\u015far\u0131l\u0131 bir \u015fekilde d\u00fcnyaya geri getiren ilk \u00f6zel sekt\u00f6r \u015firket unvan\u0131n\u0131 kazand\u0131.<\/span>
<\/span>
B\u00f6ylece; SpaceX, radikal inovasyon \u00f6rne\u011fi de say\u0131labilecek bir \u015fekilde uzay ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n\u0131n maliyetlerini \u00e7ok b\u00fcy\u00fck oranda d\u00fc\u015f\u00fcrerek d\u00fcnya devlerinin yapamad\u0131\u011f\u0131n\u0131 yapm\u0131\u015f ve bu yetene\u011fi ile yak\u0131n gelecekte Mars\u2019a insan yollayabilecek en muhtemel \u015firketi yaratm\u0131\u015f oldu.<\/span>
<\/span>
Kritik soru \u015fu; NASA gibi d\u00fcnya devi bir kurulu\u015fun \u00e7\u00f6zemedi\u011fini \u00e7\u00f6zen ve daha bir dizi radikal inovasyonlara imza atan SpaceX, hangi \u00f6zelli\u011fi ile bunlar\u0131 yapabildi? <\/span>
<\/span>
Sorunun cevab\u0131, \u2018imk\u00e2ns\u0131z\u0131 d\u00fc\u015f\u00fcnebilme yetene\u011fi\u2019 ve bu yetene\u011fe yap\u0131lan yat\u0131r\u0131mlarda gizli\u2026<\/span>
<\/span>
Ankete gelirsek\u2026 Anketin sorusu \u015f\u00f6yleydi: \u015eirket patronu olsayd\u0131n\u0131z \u015firketinizde olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131 kurar m\u0131yd\u0131n\u0131z?<\/span>
<\/span>
a. Evet, ihtiya\u00e7 var: % 39<\/span>
<\/span>
b. Hay\u0131r, icat \u00e7\u0131kartmaya ihtiya\u00e7 yok: % 15<\/span>
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c. Bu departman\u0131 ilk kez duyuyorum: % 26<\/span>
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d. Daha \u00e7ok yolumuz var: % 20<\/span>
<\/span>
\u201cHay\u0131r, icat \u00e7\u0131kartmaya ihtiya\u00e7 yok\u201d cevab\u0131n\u0131 verenlerin mevcut yap\u0131n\u0131n devam\u0131ndan yana olanlar oldu\u011funu ve yeni d\u00fcnyan\u0131n a\u00e7t\u0131\u011f\u0131 ufku yakalamakta zorluk \u00e7eken diren\u00e7 grubu oldu\u011funu unutmayal\u0131m. Bu y\u00fczde 15\u2019lik grubun a\u011f\u0131rl\u0131kl\u0131 \u00fcst d\u00fczey y\u00f6neticilerden olu\u015fmas\u0131, \u00f6zg\u00fcl a\u011f\u0131rl\u0131\u011f\u0131n\u0131n daha fazla olmas\u0131 nedeniyle bloke edici etkisinin y\u00fcksek olmas\u0131na neden oluyor. <\/span>
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\u201cBu departman\u0131 ilk kez duyuyorum\u201d cevab\u0131n\u0131 verenlerin de olumlu tarafta olan kitle oldu\u011funu ve olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme konusunda yeri geldi\u011finde destek verecekleri d\u00fc\u015f\u00fcn\u00fclebilir.<\/span>
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\u201cDaha \u00e7ok yolumuz var\u201d cevab\u0131n\u0131 verenlerin ise hangi tarafta yer alacaklar\u0131 belirsiz oldu\u011fu i\u00e7in pozitif tarafta tutam\u0131yoruz. <\/span><\/p>

Sonu\u00e7lar\u0131n en \u015fa\u015f\u0131rt\u0131c\u0131 yan\u0131, y\u00fczde 39 gibi \u2018bu departmana ihtiya\u00e7 var\u2019 cevab\u0131n\u0131n gelmesiydi. <\/span>
<\/span>
YEN\u0130 NES\u0130L DAHA FAZLA \u0130LG\u0130L\u0130<\/strong><\/span>
<\/span>
Gen\u00e7 \u00e7al\u0131\u015fan kitlesinin bu t\u00fcr konulara olan ilgisini bizzat verdi\u011fim e\u011fitim ve at\u00f6lyelerde s\u00fcrekli g\u00f6zlemliyorum. Ancak onlar\u0131n \u00f6n\u00fcn\u00fc a\u00e7acak olanlar\u0131n da firmalar\u0131n kaptan kamaras\u0131nda olanlar oldu\u011funu ve onlar\u0131n tavr\u0131n\u0131n belirleyici olaca\u011f\u0131n\u0131 da biliyoruz. <\/span>
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\u00c7\u00fcnk\u00fc \u2018olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131\u2019 \u00e7al\u0131\u015fanlar\u0131n\u0131n \u00f6zellikleri, yeni neslin de\u011fi\u015fimi ve h\u0131za endeksli metobolizmas\u0131na \u00e7ok uygun\u2026 <\/span>
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\u0130\u015fin \u00f6z\u00fc, T\u00fcrk firmalar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fc nas\u0131l ger\u00e7ekle\u015ftirecekleri? Olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131 gibi k\u0131r\u0131c\u0131 yap\u0131lanmalar\u0131 hayata ge\u00e7irmenin \u00f6n\u00fcndeki engelleri nas\u0131l kald\u0131rabiliriz, sorular\u0131nda gizli.<\/span>
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Kald\u0131 ki, biz inovasyoncular\u0131n ana misyonu, bu fark\u0131ndal\u0131klar\u0131 art\u0131rmak ve engelleri a\u015f\u0131rtmak \u00fczerine kurulu. Firma sahiplerinin ve \u00fcst d\u00fczey y\u00f6neticilerin i\u015fi sadece g\u00fcn\u00fc kurtarmak de\u011fil, gelece\u011fin dinamiklerine uygun \u015fekilde d\u00fcmen k\u0131rmakt\u0131r.<\/span><\/p> \t\t\t\t","slug":"sirket-sahibi-olsaydiniz-olanaksizi-dusunme-departmani-kurar-miydiniz","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u015eirket sahibi olsayd\u0131n\u0131z \u2018olanaks\u0131z\u0131 d\u00fc\u015f\u00fcnme departman\u0131\u2019 kurar m\u0131yd\u0131n\u0131z?","meta_description":"SAL\u0130H KESK\u0130N","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1120,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}