{"status":true,"post":{"id":22417,"user_id":5,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:17:00","created_at":"2020-07-12T21:00:00.000000Z","updated_at":"2022-10-24T11:17:00.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22417,"is_featured":0,"title":"Sa\u011fl\u0131k turizminde ba\u015far\u0131n\u0131n tam zaman\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>Prof. Dr. Ahmet Emre Bilgili<\/strong><\/span><\/p>  <p><span class=\"large\">Pandemi nedeniyle sa\u011fl\u0131k turizmi konusu, kurtar\u0131c\u0131 sekt\u00f6rlerden biri s\u0131fat\u0131yla yeniden g\u00fcndeme girdi. Sa\u011fl\u0131k turizmi, \u0130stanbul i\u00e7in, \u00fclkemiz i\u00e7in kalk\u0131nmada bir pay sahibi midir sorusunun cevab\u0131n\u0131n \u2018evet\u2019e yak\u0131n oldu\u011funu s\u00f6yleyebiliriz. \u00dclkemizin sa\u011fl\u0131k alt yap\u0131s\u0131 hem insan k\u0131ymeti a\u00e7\u0131s\u0131ndan hem fiziki ve teknolojik kapasite hem de her t\u00fcrl\u00fc lojistik a\u00e7\u0131s\u0131ndan sa\u011fl\u0131k turizminin geli\u015fimine \u00e7ok uygun hale geldi. Bu nedenlerle \u00fclkemiz i\u00e7in stratejik sekt\u00f6rlerden biri haline rahatl\u0131kla gelebilir.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sekt\u00f6r olarak turizmin hi\u00e7bir zaman de\u011fi\u015fmeyen iki temel \u00f6zelli\u011fi var. Birincisi; bir\u00e7ok fakt\u00f6rden, ulusal-uluslararas\u0131 olaylardan etkilendi\u011fi i\u00e7in her daim \u2018diken \u00fczerinde\u2019 bir sekt\u00f6r olmas\u0131. \u0130kincisi ise tar\u0131mdan ula\u015f\u0131ma, konaklamadan al\u0131\u015fveri\u015fe kadar bir\u00e7ok sekt\u00f6r\u00fc besleyici \u00f6zelli\u011finin bulunmas\u0131. Bu nedenle, varl\u0131\u011f\u0131 da yoklu\u011fu da iktisadi a\u00e7\u0131dan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>\u2018G\u00dcVEN\u2019 ANA SERMAYE<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130stanbul\u2019da k\u00fclt\u00fcr\/turizm y\u00f6neticili\u011fimiz s\u0131ras\u0131nda sa\u011fl\u0131k turizmi konusunun b\u00fct\u00fcn detaylar\u0131n\u0131 \u00f6\u011frendik. \u0130stanbul\u2019da bunun geli\u015fimi i\u00e7in b\u00fct\u00fcn payda\u015flar\u0131yla bir\u00e7ok \u00e7al\u0131\u015fma y\u00fcr\u00fctt\u00fck. Yani i\u015fin cemaziyel evvelini, nerelerden ba\u015flayarak bug\u00fcnlere geldi\u011fini biliyoruz. Dolay\u0131s\u0131yla sa\u011fl\u0131k turizmi; sadece bir acente faaliyeti, sa\u011fl\u0131k tesisinin ve personelinin varl\u0131\u011f\u0131, konaklama tesisi, bir transfer olay\u0131 ve asla sadece bir marketing i\u015fi de\u011fil. Olsa olsa bunlar\u0131n t\u00fcm\u00fcn\u00fcn i\u015fbirli\u011finin uluslararas\u0131 d\u00fczeyde yasal altl\u0131\u011f\u0131n\u0131n da olu\u015fturularak ba\u015far\u0131l\u0131 bir \u015fekilde y\u00f6netimi. Asl\u0131nda b\u00fct\u00fcn zorlu\u011fu da burada.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B\u00fct\u00fcn d\u00fcnya \u00fclkelerinde g\u00f6r\u00fclen pandemi, her \u00fclke i\u00e7in bir kriz y\u00f6netimi \u015feklinde ele al\u0131nd\u0131. T\u00fcrkiye, bunu \u2018insan\u0131 ya\u015fatma\u2019 felsefesi i\u00e7inde en ba\u015far\u0131l\u0131 \u015fekilde y\u00f6neten \u00fclkeler aras\u0131nda yer ald\u0131. \u0130ktisadi a\u00e7\u0131dan ise her \u00fclke ger\u00e7ekten \u00e7ok zorlu bir s\u00fcre\u00e7ten ge\u00e7ti, ge\u00e7iyor. \u00dclkemizin bu alandaki ba\u015far\u0131l\u0131 y\u00f6netimi ve olu\u015fan \u2018g\u00fcven\u2019 bir ana sermaye olarak pandemiden sonra sa\u011fl\u0131k turizmi alan\u0131nda bir \u00fclke kazan\u0131m\u0131 haline gelebilecek.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bilindi\u011fi \u00fczere sa\u011fl\u0131k turizminin yap\u0131labilmesi i\u00e7in g\u00fcven unsurunun yan\u0131nda sa\u011fl\u0131k alt yap\u0131s\u0131 olarak niteledi\u011fimiz yeti\u015fmi\u015f insan kayna\u011f\u0131 ve fiziki\/teknolojik alt yap\u0131 en \u00f6nemli unsurlardan. Di\u011ferleri ise daha \u00e7ok organizasyon ve lojistik olarak de\u011ferlendirilir. Fakat bu i\u015fin stratejik taraf\u0131; \u00f6ncelikle iyi yeti\u015fmi\u015f insan kayna\u011f\u0131. \u00dclkemiz bu alanda ger\u00e7ekten uzun y\u0131llar\u0131n kazan\u0131m\u0131 ile sahnede. B\u00fct\u00fcn t\u00fcrleri ile sa\u011fl\u0131k e\u011fitimi uluslararas\u0131 d\u00fczeyde \u00e7ok iyi bir noktaya geldi. Zira y\u0131llard\u0131r ele\u015ftirilmekle birlikte en y\u00fcksek zeka potansiyeline sahip \u00e7ocuklar\u0131m\u0131z; t\u0131p, di\u015f gibi temel sa\u011fl\u0131k alan\u0131na y\u00f6neldi. Bu y\u00f6neli\u015f g\u00fcn\u00fcm\u00fczde de s\u00fcr\u00fcyor. Bug\u00fcn bunun yararlar\u0131n\u0131 g\u00f6r\u00fcyoruz. Sa\u011fl\u0131\u011f\u0131n her alan\u0131nda iyi yeti\u015fmi\u015f hekimlerimiz d\u00fcnya ile rekabet edebilir konuma geldi.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>TUR\u0130ZM VE SA\u011eLIK \u0130\u015eB\u0130RL\u0130\u011e\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu kazan\u0131ma i\u015flerlik ve anlam kazand\u0131ran ise \u00fclkemizin sa\u011fl\u0131k alan\u0131nda yapt\u0131\u011f\u0131 devasa yat\u0131r\u0131mlar. \u015eehir hastaneleri sistem olarak b\u00fcy\u00fckl\u00fc\u011f\u00fcnden dolay\u0131 ele\u015ftiri alsa da ba\u015far\u0131l\u0131 y\u00f6netildi\u011fi taktirde iyi \u00f6rnekler olarak sekt\u00f6rde yerini alacak. Bunun kadar \u00f6nemli olan ba\u015fka tamamlay\u0131c\u0131 bir husus ise t\u00fcm lojisti\u011fi ile turizm anlam\u0131ndaki y\u00fcksek organizasyon kabiliyetimiz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015fte t\u00fcm bu hususlar\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde harmanlayarak pandemiden sonra olu\u015fan g\u00fcven unsurunu sa\u011fl\u0131k turizmi alan\u0131nda bir \u00fclke kazan\u0131m\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek m\u00fcmk\u00fcn g\u00f6r\u00fcn\u00fcyor. Bu konuda dikkat edilmesi gereken en \u00f6nemli husus; g\u00fcvenin istismar edilmemesi. Turizm sekt\u00f6r\u00fcn\u00fcn sa\u011fl\u0131k sekt\u00f6r\u00fc ile bu alandaki i\u015fbirli\u011finin denetimi ve entegrasyonu, fiyat politikas\u0131ndaki tutarl\u0131l\u0131\u011f\u0131n korunmas\u0131, hasta ve refakat\u00e7ilerinin organizasyonun her a\u015famas\u0131nda istismar edilmemesi i\u015fin devaml\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli. \u0130stanbul, bu alanda kendi co\u011frafyas\u0131nda ve Avrupa \u00f6l\u00e7e\u011finde hem sa\u011fl\u0131k altyap\u0131s\u0131 hem de fiyat politikas\u0131 ile bir merkez haline gelebilir. En yak\u0131n hedef de budur.<\/span><\/p>  \t\t\t\t","slug":"saglik-turizminde-basarinin-tam-zamani","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Sa\u011fl\u0131k turizminde ba\u015far\u0131n\u0131n tam zaman\u0131","meta_description":"Prof. Dr. Ahmet Emre Bilgili","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":985,"cropped_1200x675":null,"user":{"id":5,"name":"AHMET EMRE","surname":"B\u0130LG\u0130L\u0130","email":"mcetiner@menemencioglu.net","slug":"prof-dr-ahmet-emre-bilgili","avatar":"\/front\/uploads\/avatar\/173369160076ryfup3NGA3Op4.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T10:21:44.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22516,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22417,"locale":"tr","category_id":73,"title":"Sa\u011fl\u0131k turizminde ba\u015far\u0131n\u0131n tam zaman\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>Prof. Dr. Ahmet Emre Bilgili<\/strong><\/span><\/p>  <p><span class=\"large\">Pandemi nedeniyle sa\u011fl\u0131k turizmi konusu, kurtar\u0131c\u0131 sekt\u00f6rlerden biri s\u0131fat\u0131yla yeniden g\u00fcndeme girdi. Sa\u011fl\u0131k turizmi, \u0130stanbul i\u00e7in, \u00fclkemiz i\u00e7in kalk\u0131nmada bir pay sahibi midir sorusunun cevab\u0131n\u0131n \u2018evet\u2019e yak\u0131n oldu\u011funu s\u00f6yleyebiliriz. \u00dclkemizin sa\u011fl\u0131k alt yap\u0131s\u0131 hem insan k\u0131ymeti a\u00e7\u0131s\u0131ndan hem fiziki ve teknolojik kapasite hem de her t\u00fcrl\u00fc lojistik a\u00e7\u0131s\u0131ndan sa\u011fl\u0131k turizminin geli\u015fimine \u00e7ok uygun hale geldi. Bu nedenlerle \u00fclkemiz i\u00e7in stratejik sekt\u00f6rlerden biri haline rahatl\u0131kla gelebilir.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sekt\u00f6r olarak turizmin hi\u00e7bir zaman de\u011fi\u015fmeyen iki temel \u00f6zelli\u011fi var. Birincisi; bir\u00e7ok fakt\u00f6rden, ulusal-uluslararas\u0131 olaylardan etkilendi\u011fi i\u00e7in her daim \u2018diken \u00fczerinde\u2019 bir sekt\u00f6r olmas\u0131. \u0130kincisi ise tar\u0131mdan ula\u015f\u0131ma, konaklamadan al\u0131\u015fveri\u015fe kadar bir\u00e7ok sekt\u00f6r\u00fc besleyici \u00f6zelli\u011finin bulunmas\u0131. Bu nedenle, varl\u0131\u011f\u0131 da yoklu\u011fu da iktisadi a\u00e7\u0131dan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>\u2018G\u00dcVEN\u2019 ANA SERMAYE<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130stanbul\u2019da k\u00fclt\u00fcr\/turizm y\u00f6neticili\u011fimiz s\u0131ras\u0131nda sa\u011fl\u0131k turizmi konusunun b\u00fct\u00fcn detaylar\u0131n\u0131 \u00f6\u011frendik. \u0130stanbul\u2019da bunun geli\u015fimi i\u00e7in b\u00fct\u00fcn payda\u015flar\u0131yla bir\u00e7ok \u00e7al\u0131\u015fma y\u00fcr\u00fctt\u00fck. Yani i\u015fin cemaziyel evvelini, nerelerden ba\u015flayarak bug\u00fcnlere geldi\u011fini biliyoruz. Dolay\u0131s\u0131yla sa\u011fl\u0131k turizmi; sadece bir acente faaliyeti, sa\u011fl\u0131k tesisinin ve personelinin varl\u0131\u011f\u0131, konaklama tesisi, bir transfer olay\u0131 ve asla sadece bir marketing i\u015fi de\u011fil. Olsa olsa bunlar\u0131n t\u00fcm\u00fcn\u00fcn i\u015fbirli\u011finin uluslararas\u0131 d\u00fczeyde yasal altl\u0131\u011f\u0131n\u0131n da olu\u015fturularak ba\u015far\u0131l\u0131 bir \u015fekilde y\u00f6netimi. Asl\u0131nda b\u00fct\u00fcn zorlu\u011fu da burada.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B\u00fct\u00fcn d\u00fcnya \u00fclkelerinde g\u00f6r\u00fclen pandemi, her \u00fclke i\u00e7in bir kriz y\u00f6netimi \u015feklinde ele al\u0131nd\u0131. T\u00fcrkiye, bunu \u2018insan\u0131 ya\u015fatma\u2019 felsefesi i\u00e7inde en ba\u015far\u0131l\u0131 \u015fekilde y\u00f6neten \u00fclkeler aras\u0131nda yer ald\u0131. \u0130ktisadi a\u00e7\u0131dan ise her \u00fclke ger\u00e7ekten \u00e7ok zorlu bir s\u00fcre\u00e7ten ge\u00e7ti, ge\u00e7iyor. \u00dclkemizin bu alandaki ba\u015far\u0131l\u0131 y\u00f6netimi ve olu\u015fan \u2018g\u00fcven\u2019 bir ana sermaye olarak pandemiden sonra sa\u011fl\u0131k turizmi alan\u0131nda bir \u00fclke kazan\u0131m\u0131 haline gelebilecek.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bilindi\u011fi \u00fczere sa\u011fl\u0131k turizminin yap\u0131labilmesi i\u00e7in g\u00fcven unsurunun yan\u0131nda sa\u011fl\u0131k alt yap\u0131s\u0131 olarak niteledi\u011fimiz yeti\u015fmi\u015f insan kayna\u011f\u0131 ve fiziki\/teknolojik alt yap\u0131 en \u00f6nemli unsurlardan. Di\u011ferleri ise daha \u00e7ok organizasyon ve lojistik olarak de\u011ferlendirilir. Fakat bu i\u015fin stratejik taraf\u0131; \u00f6ncelikle iyi yeti\u015fmi\u015f insan kayna\u011f\u0131. \u00dclkemiz bu alanda ger\u00e7ekten uzun y\u0131llar\u0131n kazan\u0131m\u0131 ile sahnede. B\u00fct\u00fcn t\u00fcrleri ile sa\u011fl\u0131k e\u011fitimi uluslararas\u0131 d\u00fczeyde \u00e7ok iyi bir noktaya geldi. Zira y\u0131llard\u0131r ele\u015ftirilmekle birlikte en y\u00fcksek zeka potansiyeline sahip \u00e7ocuklar\u0131m\u0131z; t\u0131p, di\u015f gibi temel sa\u011fl\u0131k alan\u0131na y\u00f6neldi. Bu y\u00f6neli\u015f g\u00fcn\u00fcm\u00fczde de s\u00fcr\u00fcyor. Bug\u00fcn bunun yararlar\u0131n\u0131 g\u00f6r\u00fcyoruz. Sa\u011fl\u0131\u011f\u0131n her alan\u0131nda iyi yeti\u015fmi\u015f hekimlerimiz d\u00fcnya ile rekabet edebilir konuma geldi.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>TUR\u0130ZM VE SA\u011eLIK \u0130\u015eB\u0130RL\u0130\u011e\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu kazan\u0131ma i\u015flerlik ve anlam kazand\u0131ran ise \u00fclkemizin sa\u011fl\u0131k alan\u0131nda yapt\u0131\u011f\u0131 devasa yat\u0131r\u0131mlar. \u015eehir hastaneleri sistem olarak b\u00fcy\u00fckl\u00fc\u011f\u00fcnden dolay\u0131 ele\u015ftiri alsa da ba\u015far\u0131l\u0131 y\u00f6netildi\u011fi taktirde iyi \u00f6rnekler olarak sekt\u00f6rde yerini alacak. Bunun kadar \u00f6nemli olan ba\u015fka tamamlay\u0131c\u0131 bir husus ise t\u00fcm lojisti\u011fi ile turizm anlam\u0131ndaki y\u00fcksek organizasyon kabiliyetimiz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015fte t\u00fcm bu hususlar\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde harmanlayarak pandemiden sonra olu\u015fan g\u00fcven unsurunu sa\u011fl\u0131k turizmi alan\u0131nda bir \u00fclke kazan\u0131m\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek m\u00fcmk\u00fcn g\u00f6r\u00fcn\u00fcyor. Bu konuda dikkat edilmesi gereken en \u00f6nemli husus; g\u00fcvenin istismar edilmemesi. Turizm sekt\u00f6r\u00fcn\u00fcn sa\u011fl\u0131k sekt\u00f6r\u00fc ile bu alandaki i\u015fbirli\u011finin denetimi ve entegrasyonu, fiyat politikas\u0131ndaki tutarl\u0131l\u0131\u011f\u0131n korunmas\u0131, hasta ve refakat\u00e7ilerinin organizasyonun her a\u015famas\u0131nda istismar edilmemesi i\u015fin devaml\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli. \u0130stanbul, bu alanda kendi co\u011frafyas\u0131nda ve Avrupa \u00f6l\u00e7e\u011finde hem sa\u011fl\u0131k altyap\u0131s\u0131 hem de fiyat politikas\u0131 ile bir merkez haline gelebilir. En yak\u0131n hedef de budur.<\/span><\/p>  \t\t\t\t","slug":"saglik-turizminde-basarinin-tam-zamani","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Sa\u011fl\u0131k turizminde ba\u015far\u0131n\u0131n tam zaman\u0131","meta_description":"Prof. Dr. Ahmet Emre Bilgili","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":985,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}