{"status":true,"post":{"id":22464,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:17:27","created_at":"2020-07-16T21:00:00.000000Z","updated_at":"2022-10-24T11:17:27.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22464,"is_featured":0,"title":"Reklamda programatik d\u00f6nemi","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 2020 y\u0131l\u0131nda 80 milyar dolarl\u0131k bir hacme ula\u015fmas\u0131 beklenen programl\u0131 reklamlar, genellikle b\u00fcy\u00fck firmalar taraf\u0131ndan tercih ediliyor. Ancak kullan\u0131c\u0131 dostu aray\u00fczler, d\u00fc\u015fen maliyetler ve y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 sayesinde art\u0131k k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler de programatik reklamlar\u0131 tercih ediyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Diyelim ki firmada dijital reklamdan sorumlu y\u00f6neticisiniz. Reklam b\u00fct\u00e7esini en verimli \u015fekilde kullanmak ve en y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 sa\u011flamakla y\u00fck\u00fcml\u00fcs\u00fcn\u00fcz. Arama motorlar\u0131 i\u00e7in ayr\u0131, sosyal medya mecralar\u0131 i\u00e7in ayr\u0131 ve haber siteleri i\u00e7in de birbirinden ba\u011f\u0131ms\u0131z reklam hesaplar\u0131 a\u00e7\u0131p i\u015fletiyorsunuz. Ancak baz\u0131 \u015feylerin ters gitmeye ba\u015flad\u0131\u011f\u0131n\u0131 farkettiniz. \u00d6ncelikle, her bir mecra i\u00e7in ayr\u0131 ayr\u0131 reklam metinleri ve g\u00f6rselleri haz\u0131rlay\u0131p y\u00fcklemenin emek ve zaman maliyetinin giderek artt\u0131\u011f\u0131n\u0131\u2026 <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>\u0130LK ALI\u015eVER\u0130\u015e<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6rne\u011fin, Google\u2019da arama reklam\u0131 olarak yay\u0131nlad\u0131\u011f\u0131n\u0131z reklama t\u0131klayarak sitenize gelen m\u00fc\u015fteri, herhangi bir sat\u0131n alma yapmadan siteden \u00e7\u0131kt\u0131. Ancak fiyat\u0131n\u0131z\u0131 ve \u00fcr\u00fcn \u00f6zelliklerini inceledi. Rakip sitelere de bakt\u0131. \u00dcr\u00fcn\u00fc, e\u015fine ve arkada\u015flar\u0131na sordu ve sizi art\u0131k tan\u0131d\u0131\u011f\u0131 i\u00e7in bir hafta sonra sitenize direkt giri\u015f yaparak bir sat\u0131n alma ger\u00e7ekle\u015ftirdi. Fakat siz bu i\u015flemi bir d\u00f6n\u00fc\u015f\u00fcm olarak sayd\u0131ramad\u0131n\u0131z. \u00c7\u00fcnk\u00fc m\u00fc\u015fteri, al\u0131\u015fveri\u015fini reklam ba\u011flant\u0131n\u0131za t\u0131klad\u0131\u011f\u0131 ilk seferde yapmad\u0131, daha sonra do\u011frudan giri\u015f ile yapt\u0131. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>D\u00d6N\u00dc\u015e\u00dcM ORANI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015fte, herhangi bir programl\u0131 (programatik) dijital reklam sistemi kullanm\u0131yor iseniz bu sat\u0131n alma i\u015flemini bir reklam geri d\u00f6n\u00fc\u015f\u00fcm\u00fc olarak sayd\u0131rman\u0131z m\u00fcmk\u00fcn de\u011fil. Veya reklam\u0131n\u0131z\u0131 masa\u00fcst\u00fc bilgisayar\u0131ndaki Facebook ak\u0131\u015f\u0131 s\u0131ras\u0131nda g\u00f6ren bir m\u00fc\u015fteri, sat\u0131n almay\u0131 daha sonraki bir zamanda mobil cihaz\u0131ndan ger\u00e7ekle\u015ftirdi. Asl\u0131nda i\u015flemi yapan ayn\u0131 ki\u015fi. Ama sizin bundan haberiniz olmad\u0131\u011f\u0131 i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 yanl\u0131\u015f hesaplaman\u0131za neden oluyor. Ayr\u0131 ayr\u0131 i\u015fletti\u011finiz reklam hesaplar\u0131, reklam\u0131n\u0131z\u0131n takibini \u00e7erezler kullanarak yapman\u0131za izin vermiyor. <\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>TEK TU\u015eLA REKLAM<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Programl\u0131 reklam sistemleri sayesinde firmalar, reklam y\u00f6netiminde kesin bir \u015fekilde emek, zaman ve maliyet avantaj\u0131 sa\u011fl\u0131yor. Programl\u0131 reklamlara ge\u00e7i\u015f yapt\u0131\u011f\u0131n\u0131zda, reklam\u0131n\u0131z\u0131 tek bir ekrandan, tek bir b\u00fct\u00e7e rakam\u0131 ile birden fazla platformda yay\u0131nlayabilirsiniz. Google\u2019a, Bing\u2019e, Linkedin\u2019e, Twitter\u2019a ve \u00fclkede en fazla ziyaret edilen 20 haber sitesinin sadece mobil uygulamalar\u0131na, tek tu\u015fla ayn\u0131 anda reklam \u00e7\u0131kabilirsiniz. Bu sistemin geleneksel dijital reklam y\u00f6ntemine g\u00f6re di\u011fer bir avantaj\u0131 ise \u00e7ok daha nitelikli bir hedef kitle tan\u0131mlaman\u0131za izin vermesi. Ofis sandalyeleriyle ilgili reklamlar yay\u0131nlad\u0131\u011f\u0131n\u0131z\u0131 varsayal\u0131m. Ofis sandalyeleriyle ilgili x, y ve z sitelerine son bir haftada birden fazla giri\u015f yapan t\u00fcm ziyaret\u00e7iler i\u00e7in t\u0131klama ba\u015f\u0131na reklam harcaman\u0131z\u0131 y\u00fczde 50 art\u0131rabilirsiniz. Reklam\u0131 hal\u0131 bombard\u0131man\u0131 \u015feklinde alakal\u0131 alakas\u0131z herkese g\u00f6stermek i\u00e7in harcad\u0131\u011f\u0131n\u0131z b\u00fct\u00e7enin yar\u0131s\u0131, hatta daha az\u0131 ile ger\u00e7ek hedef kitlenize ula\u015fabilirsiniz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>MAL\u0130YETLER D\u00dc\u015e\u00dcYOR <\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Programatik reklam sat\u0131n alma i\u015flemleri, esas olarak, reklam verenlerle reklam yay\u0131nc\u0131lar\u0131n\u0131 bulu\u015fturan bir dijital reklam borsas\u0131nda canl\u0131 olarak ger\u00e7ekle\u015fiyor. Sonu\u00e7ta, programatik reklamc\u0131l\u0131k ile firman\u0131z\u0131n reklam y\u00f6netimini tek ekrandan yapabilir, maliyetleri d\u00fc\u015f\u00fcrebilirsiniz. Bunlarla beraber, reklam harcaman\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 h\u0131zla y\u00fckseltebilir, reklamlar\u0131n\u0131z\u0131 do\u011fru hedef kitlenize g\u00f6stermek i\u00e7in daha nitelikli ve sofistike bir kitle tan\u0131mlamas\u0131 yapabilirsiniz.<\/span><\/p>  \t\t\t\t","slug":"reklamda-programatik-donemi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Reklamda programatik d\u00f6nemi","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":132,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22563,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22464,"locale":"tr","category_id":73,"title":"Reklamda programatik d\u00f6nemi","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 2020 y\u0131l\u0131nda 80 milyar dolarl\u0131k bir hacme ula\u015fmas\u0131 beklenen programl\u0131 reklamlar, genellikle b\u00fcy\u00fck firmalar taraf\u0131ndan tercih ediliyor. Ancak kullan\u0131c\u0131 dostu aray\u00fczler, d\u00fc\u015fen maliyetler ve y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 sayesinde art\u0131k k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler de programatik reklamlar\u0131 tercih ediyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Diyelim ki firmada dijital reklamdan sorumlu y\u00f6neticisiniz. Reklam b\u00fct\u00e7esini en verimli \u015fekilde kullanmak ve en y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 sa\u011flamakla y\u00fck\u00fcml\u00fcs\u00fcn\u00fcz. Arama motorlar\u0131 i\u00e7in ayr\u0131, sosyal medya mecralar\u0131 i\u00e7in ayr\u0131 ve haber siteleri i\u00e7in de birbirinden ba\u011f\u0131ms\u0131z reklam hesaplar\u0131 a\u00e7\u0131p i\u015fletiyorsunuz. Ancak baz\u0131 \u015feylerin ters gitmeye ba\u015flad\u0131\u011f\u0131n\u0131 farkettiniz. \u00d6ncelikle, her bir mecra i\u00e7in ayr\u0131 ayr\u0131 reklam metinleri ve g\u00f6rselleri haz\u0131rlay\u0131p y\u00fcklemenin emek ve zaman maliyetinin giderek artt\u0131\u011f\u0131n\u0131\u2026 <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>\u0130LK ALI\u015eVER\u0130\u015e<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6rne\u011fin, Google\u2019da arama reklam\u0131 olarak yay\u0131nlad\u0131\u011f\u0131n\u0131z reklama t\u0131klayarak sitenize gelen m\u00fc\u015fteri, herhangi bir sat\u0131n alma yapmadan siteden \u00e7\u0131kt\u0131. Ancak fiyat\u0131n\u0131z\u0131 ve \u00fcr\u00fcn \u00f6zelliklerini inceledi. Rakip sitelere de bakt\u0131. \u00dcr\u00fcn\u00fc, e\u015fine ve arkada\u015flar\u0131na sordu ve sizi art\u0131k tan\u0131d\u0131\u011f\u0131 i\u00e7in bir hafta sonra sitenize direkt giri\u015f yaparak bir sat\u0131n alma ger\u00e7ekle\u015ftirdi. Fakat siz bu i\u015flemi bir d\u00f6n\u00fc\u015f\u00fcm olarak sayd\u0131ramad\u0131n\u0131z. \u00c7\u00fcnk\u00fc m\u00fc\u015fteri, al\u0131\u015fveri\u015fini reklam ba\u011flant\u0131n\u0131za t\u0131klad\u0131\u011f\u0131 ilk seferde yapmad\u0131, daha sonra do\u011frudan giri\u015f ile yapt\u0131. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>D\u00d6N\u00dc\u015e\u00dcM ORANI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015fte, herhangi bir programl\u0131 (programatik) dijital reklam sistemi kullanm\u0131yor iseniz bu sat\u0131n alma i\u015flemini bir reklam geri d\u00f6n\u00fc\u015f\u00fcm\u00fc olarak sayd\u0131rman\u0131z m\u00fcmk\u00fcn de\u011fil. Veya reklam\u0131n\u0131z\u0131 masa\u00fcst\u00fc bilgisayar\u0131ndaki Facebook ak\u0131\u015f\u0131 s\u0131ras\u0131nda g\u00f6ren bir m\u00fc\u015fteri, sat\u0131n almay\u0131 daha sonraki bir zamanda mobil cihaz\u0131ndan ger\u00e7ekle\u015ftirdi. Asl\u0131nda i\u015flemi yapan ayn\u0131 ki\u015fi. Ama sizin bundan haberiniz olmad\u0131\u011f\u0131 i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 yanl\u0131\u015f hesaplaman\u0131za neden oluyor. Ayr\u0131 ayr\u0131 i\u015fletti\u011finiz reklam hesaplar\u0131, reklam\u0131n\u0131z\u0131n takibini \u00e7erezler kullanarak yapman\u0131za izin vermiyor. <\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>TEK TU\u015eLA REKLAM<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Programl\u0131 reklam sistemleri sayesinde firmalar, reklam y\u00f6netiminde kesin bir \u015fekilde emek, zaman ve maliyet avantaj\u0131 sa\u011fl\u0131yor. Programl\u0131 reklamlara ge\u00e7i\u015f yapt\u0131\u011f\u0131n\u0131zda, reklam\u0131n\u0131z\u0131 tek bir ekrandan, tek bir b\u00fct\u00e7e rakam\u0131 ile birden fazla platformda yay\u0131nlayabilirsiniz. Google\u2019a, Bing\u2019e, Linkedin\u2019e, Twitter\u2019a ve \u00fclkede en fazla ziyaret edilen 20 haber sitesinin sadece mobil uygulamalar\u0131na, tek tu\u015fla ayn\u0131 anda reklam \u00e7\u0131kabilirsiniz. Bu sistemin geleneksel dijital reklam y\u00f6ntemine g\u00f6re di\u011fer bir avantaj\u0131 ise \u00e7ok daha nitelikli bir hedef kitle tan\u0131mlaman\u0131za izin vermesi. Ofis sandalyeleriyle ilgili reklamlar yay\u0131nlad\u0131\u011f\u0131n\u0131z\u0131 varsayal\u0131m. Ofis sandalyeleriyle ilgili x, y ve z sitelerine son bir haftada birden fazla giri\u015f yapan t\u00fcm ziyaret\u00e7iler i\u00e7in t\u0131klama ba\u015f\u0131na reklam harcaman\u0131z\u0131 y\u00fczde 50 art\u0131rabilirsiniz. Reklam\u0131 hal\u0131 bombard\u0131man\u0131 \u015feklinde alakal\u0131 alakas\u0131z herkese g\u00f6stermek i\u00e7in harcad\u0131\u011f\u0131n\u0131z b\u00fct\u00e7enin yar\u0131s\u0131, hatta daha az\u0131 ile ger\u00e7ek hedef kitlenize ula\u015fabilirsiniz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>MAL\u0130YETLER D\u00dc\u015e\u00dcYOR <\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Programatik reklam sat\u0131n alma i\u015flemleri, esas olarak, reklam verenlerle reklam yay\u0131nc\u0131lar\u0131n\u0131 bulu\u015fturan bir dijital reklam borsas\u0131nda canl\u0131 olarak ger\u00e7ekle\u015fiyor. Sonu\u00e7ta, programatik reklamc\u0131l\u0131k ile firman\u0131z\u0131n reklam y\u00f6netimini tek ekrandan yapabilir, maliyetleri d\u00fc\u015f\u00fcrebilirsiniz. Bunlarla beraber, reklam harcaman\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 h\u0131zla y\u00fckseltebilir, reklamlar\u0131n\u0131z\u0131 do\u011fru hedef kitlenize g\u00f6stermek i\u00e7in daha nitelikli ve sofistike bir kitle tan\u0131mlamas\u0131 yapabilirsiniz.<\/span><\/p>  \t\t\t\t","slug":"reklamda-programatik-donemi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Reklamda programatik d\u00f6nemi","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":132,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}