{"status":true,"post":{"id":51025,"user_id":29,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2024-04-22 08:38:00","created_at":"2024-04-22T05:38:00.000000Z","updated_at":"2024-04-22T05:38:00.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":51025,"is_featured":0,"title":"Reklam Kurulu \u015eubat 2024 kararlar\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":"AV. MUHAMMET AKSAN","content":"

\u00a0<\/span><\/p>

Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu taraf\u0131ndan 13 \u015eubat 2024 tarihinde ger\u00e7ekle\u015ftirilen ve ana g\u00fcndem konusu Takviye Edici G\u0131dalar ve Sa\u011fl\u0131k Beyanlar\u0131 olan 342 say\u0131l\u0131 toplant\u0131da 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun kapsam\u0131nda t\u00fcketicileri yan\u0131ltan veya t\u00fcketicinin tecr\u00fcbe ve bilgi noksanl\u0131klar\u0131n\u0131 istismar eden reklamlar ile haks\u0131z ticari uygulamalar y\u00f6n\u00fcnden toplam 185 dosya incelendi ve 157\u2019si mevzuata ayk\u0131r\u0131 bulunarak haklar\u0131nda \u00a0idari para ve\/veya an\u0131lan reklamlar\u0131 durdurma cezas\u0131na karar verildi.<\/span><\/p>

\u00a0<\/span><\/p>

\u0130lgili karar \u00f6rneklerinden baz\u0131lar\u0131 a\u015fa\u011f\u0131da yer al\u0131yor.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

HAKSIZ T\u0130CAR\u0130 UYGULAMALAR<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

2024\/1894 numaral\u0131 \u015e* M* T*A.\u015e. karar\u0131<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u015eik\u00e2yet edilen firmaya ait 13-19 Aral\u0131k 2023 tarihli \u2018Lezzetli At\u0131\u015ft\u0131rmal\u0131klar\u0131 \u015e* Seviyoruz\u2019 ba\u015fl\u0131kl\u0131 afi\u015f reklamlar\u0131 Kurul taraf\u0131ndan incelendi. \u0130lgili tan\u0131t\u0131mlarda \u201cKeyfinizi katlayacak\u00a0at\u0131\u015ft\u0131rmal\u0131k \u00e7e\u015fitleri hem #\u015e*\u2019ta hem #Cepte\u015e*\u2019ta\u201d, \u201c13-19 Aral\u0131k 2023 tarihleri aras\u0131nda ge\u00e7erlidir\u201d\u00a0ifadelerine ve muhtelif \u00fcr\u00fcnlere y\u00f6nelik indirimli ve indirim \u00f6ncesi fiyatlara yer verildi\u011fi tespit edildi. \u015eik\u00e2yet akabinde Konya Ticaret \u0130l M\u00fcd\u00fcrl\u00fc\u011f\u00fc taraf\u0131ndan firmaya ait K* \u015e* S* \u015e* \u015e* adl\u0131 market ma\u011fazas\u0131nda ger\u00e7ekle\u015ftirilen denetimler neticesinde, bahsi ge\u00e7en afi\u015fte yer alan indirimli sat\u0131\u015f reklamlar\u0131nda \u2018T* T* B*\/Y*\u2019 adl\u0131 \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131n yap\u0131lan indirimle 32,90 TL\u2019den 27,50 TL\u2019ye d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcn belirtilmesine ra\u011fmen 13 Aral\u0131k 2023 tarihinde indirimsiz fiyattan sat\u0131ld\u0131\u011f\u0131n\u0131n tespit edildi\u011fi, dolay\u0131s\u0131yla s\u00f6z konusu indirimli sat\u0131\u015f reklamlar\u0131n\u0131n t\u00fcketicileri aldat\u0131c\u0131 nitelikte oldu\u011fu de\u011ferlendirildi.<\/span><\/p>

\u00a0<\/span><\/p>

Kurul taraf\u0131ndan incelenen tan\u0131t\u0131mlar\u0131n; Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nin 7\/1, 7\/2, 7\/3, 7\/4, 7\/5-\u00e7, 14\/1, 14\/2 ve 14\/3. maddeleri, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61. maddesi h\u00fck\u00fcmlerine ayk\u0131r\u0131 oldu\u011fu belirtilerek reklam veren\u00a0\u015e* M* T* A.\u015e.\u00a0hakk\u0131nda, 6502 say\u0131l\u0131 Kanun\u2019un 63. ve 77\/12. maddeleri uyar\u0131nca\u00a034.701,00 TL\u00a0idari\u00a0para ve an\u0131lan reklamlar\u0131 durdurma cezalar\u0131\u00a0verilmesine karar verildi.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

F\u0130NANSAL H\u0130ZMETLER<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

2024\/1825 numaral\u0131 Y* ve K* B*A* \u015e* karar\u0131<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u015eik\u00e2yet edilen bankaya ait \u2018Kasko sigortas\u0131nda %50\u2019ye varan \u00f6zel indirimlere ek kasko tutar\u0131n\u0131n %10\u2019u kadar Puan Hediye!\u2019 ba\u015fl\u0131kl\u0131 reklam ve tan\u0131t\u0131mlar Kurul taraf\u0131ndan incelendi. S\u00f6z konusu incelemede, bankaya ait * adresli internet sitesinde yay\u0131nlanan \u2018Kasko sigortas\u0131nda %50\u2019ye varan \u00f6zel indirimlere ek kasko tutar\u0131n\u0131n %10\u2019u kadar Puan Hediye!\u2019 ba\u015fl\u0131kl\u0131 reklamlarda \u201c1 A\u011fustos-30 Kas\u0131m 2023 tarihleri aras\u0131nda Y* K* Mobil, Bireysel \u0130nternet \u015eubesi ve Y* K* \u00c7a\u011fr\u0131 Merkezi\u2019nden al\u0131nan kasko tutar\u0131n\u0131n %10\u2019u kadar puan hediye!\u201d \u015feklinde tan\u0131t\u0131mlara yer verildi\u011fi fakat kampanyan\u0131n yaln\u0131zca 400 TL puanla s\u0131n\u0131rl\u0131 oldu\u011fu, ana vaadin istisnas\u0131 niteli\u011findeki bu bilgilendirmeye t\u00fcketicilerin a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bir \u015fekilde g\u00f6remeyece\u011fi \u015fekilde kampanya ko\u015fullar\u0131 sayfas\u0131n\u0131n alt b\u00f6l\u00fcmlerinde yer verilmesi sebebiyle t\u00fcketicilerin ma\u011fdur edildi\u011fi, b\u00f6ylece s\u00f6z konusu reklamlar\u0131n mevcut haliyle t\u00fcketicileri yan\u0131lt\u0131c\u0131 nitelikte oldu\u011fu ve d\u00fcr\u00fcst rekabet ilkelerine ayk\u0131r\u0131l\u0131k te\u015fkil etti\u011fi de\u011ferlendirildi.<\/span><\/p>

\u00a0<\/span><\/p>

\u0130ncelemeye tabi tutulan s\u00f6z konusu tan\u0131t\u0131mlar\u0131n; Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nin 7\/1, 7\/2, 7\/3, 7\/4, 7\/5, 7\/5-b, 15\/1, 15\/1-a, 18\/1, 18\/2, 18\/6, 29\/1, 29\/2, 29\/2-b, 29\/3 ve 32\/1. maddeleri, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61. maddesi h\u00fck\u00fcmlerine ayk\u0131r\u0131 oldu\u011fu belirtilerek, reklam veren Y* ve K* B* A* \u015e* hakk\u0131nda, 6502 say\u0131l\u0131 Kanun\u2019un 63. ve 77\/12. maddeleri uyar\u0131nca an\u0131lan reklamlar\u0131 durdurma cezas\u0131 verilmesine karar verildi.<\/span><\/p>","slug":"reklam-kurulu-subat-2024-kararlari","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1713733200vpCnDKhpuuw0LHM.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":7456,"cropped_1200x675":null,"user":{"id":29,"name":"MUHAMMET","surname":"AKSAN","email":"av-muhammet-aksan@gmail.com","slug":"av-muhammet-aksan","avatar":"\/front\/uploads\/avatar\/1733691600IewiFiiT1aT8ZK3.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:51:30.000000Z","updated_at":"2024-12-18T09:45:38.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":51151,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":51025,"locale":"tr","category_id":73,"title":"Reklam Kurulu \u015eubat 2024 kararlar\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"AV. MUHAMMET AKSAN","content":"

\u00a0<\/span><\/p>

Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu taraf\u0131ndan 13 \u015eubat 2024 tarihinde ger\u00e7ekle\u015ftirilen ve ana g\u00fcndem konusu Takviye Edici G\u0131dalar ve Sa\u011fl\u0131k Beyanlar\u0131 olan 342 say\u0131l\u0131 toplant\u0131da 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun kapsam\u0131nda t\u00fcketicileri yan\u0131ltan veya t\u00fcketicinin tecr\u00fcbe ve bilgi noksanl\u0131klar\u0131n\u0131 istismar eden reklamlar ile haks\u0131z ticari uygulamalar y\u00f6n\u00fcnden toplam 185 dosya incelendi ve 157\u2019si mevzuata ayk\u0131r\u0131 bulunarak haklar\u0131nda \u00a0idari para ve\/veya an\u0131lan reklamlar\u0131 durdurma cezas\u0131na karar verildi.<\/span><\/p>

\u00a0<\/span><\/p>

\u0130lgili karar \u00f6rneklerinden baz\u0131lar\u0131 a\u015fa\u011f\u0131da yer al\u0131yor.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

HAKSIZ T\u0130CAR\u0130 UYGULAMALAR<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

2024\/1894 numaral\u0131 \u015e* M* T*A.\u015e. karar\u0131<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u015eik\u00e2yet edilen firmaya ait 13-19 Aral\u0131k 2023 tarihli \u2018Lezzetli At\u0131\u015ft\u0131rmal\u0131klar\u0131 \u015e* Seviyoruz\u2019 ba\u015fl\u0131kl\u0131 afi\u015f reklamlar\u0131 Kurul taraf\u0131ndan incelendi. \u0130lgili tan\u0131t\u0131mlarda \u201cKeyfinizi katlayacak\u00a0at\u0131\u015ft\u0131rmal\u0131k \u00e7e\u015fitleri hem #\u015e*\u2019ta hem #Cepte\u015e*\u2019ta\u201d, \u201c13-19 Aral\u0131k 2023 tarihleri aras\u0131nda ge\u00e7erlidir\u201d\u00a0ifadelerine ve muhtelif \u00fcr\u00fcnlere y\u00f6nelik indirimli ve indirim \u00f6ncesi fiyatlara yer verildi\u011fi tespit edildi. \u015eik\u00e2yet akabinde Konya Ticaret \u0130l M\u00fcd\u00fcrl\u00fc\u011f\u00fc taraf\u0131ndan firmaya ait K* \u015e* S* \u015e* \u015e* adl\u0131 market ma\u011fazas\u0131nda ger\u00e7ekle\u015ftirilen denetimler neticesinde, bahsi ge\u00e7en afi\u015fte yer alan indirimli sat\u0131\u015f reklamlar\u0131nda \u2018T* T* B*\/Y*\u2019 adl\u0131 \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131n yap\u0131lan indirimle 32,90 TL\u2019den 27,50 TL\u2019ye d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcn belirtilmesine ra\u011fmen 13 Aral\u0131k 2023 tarihinde indirimsiz fiyattan sat\u0131ld\u0131\u011f\u0131n\u0131n tespit edildi\u011fi, dolay\u0131s\u0131yla s\u00f6z konusu indirimli sat\u0131\u015f reklamlar\u0131n\u0131n t\u00fcketicileri aldat\u0131c\u0131 nitelikte oldu\u011fu de\u011ferlendirildi.<\/span><\/p>

\u00a0<\/span><\/p>

Kurul taraf\u0131ndan incelenen tan\u0131t\u0131mlar\u0131n; Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nin 7\/1, 7\/2, 7\/3, 7\/4, 7\/5-\u00e7, 14\/1, 14\/2 ve 14\/3. maddeleri, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61. maddesi h\u00fck\u00fcmlerine ayk\u0131r\u0131 oldu\u011fu belirtilerek reklam veren\u00a0\u015e* M* T* A.\u015e.\u00a0hakk\u0131nda, 6502 say\u0131l\u0131 Kanun\u2019un 63. ve 77\/12. maddeleri uyar\u0131nca\u00a034.701,00 TL\u00a0idari\u00a0para ve an\u0131lan reklamlar\u0131 durdurma cezalar\u0131\u00a0verilmesine karar verildi.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

F\u0130NANSAL H\u0130ZMETLER<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

2024\/1825 numaral\u0131 Y* ve K* B*A* \u015e* karar\u0131<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u015eik\u00e2yet edilen bankaya ait \u2018Kasko sigortas\u0131nda %50\u2019ye varan \u00f6zel indirimlere ek kasko tutar\u0131n\u0131n %10\u2019u kadar Puan Hediye!\u2019 ba\u015fl\u0131kl\u0131 reklam ve tan\u0131t\u0131mlar Kurul taraf\u0131ndan incelendi. S\u00f6z konusu incelemede, bankaya ait * adresli internet sitesinde yay\u0131nlanan \u2018Kasko sigortas\u0131nda %50\u2019ye varan \u00f6zel indirimlere ek kasko tutar\u0131n\u0131n %10\u2019u kadar Puan Hediye!\u2019 ba\u015fl\u0131kl\u0131 reklamlarda \u201c1 A\u011fustos-30 Kas\u0131m 2023 tarihleri aras\u0131nda Y* K* Mobil, Bireysel \u0130nternet \u015eubesi ve Y* K* \u00c7a\u011fr\u0131 Merkezi\u2019nden al\u0131nan kasko tutar\u0131n\u0131n %10\u2019u kadar puan hediye!\u201d \u015feklinde tan\u0131t\u0131mlara yer verildi\u011fi fakat kampanyan\u0131n yaln\u0131zca 400 TL puanla s\u0131n\u0131rl\u0131 oldu\u011fu, ana vaadin istisnas\u0131 niteli\u011findeki bu bilgilendirmeye t\u00fcketicilerin a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bir \u015fekilde g\u00f6remeyece\u011fi \u015fekilde kampanya ko\u015fullar\u0131 sayfas\u0131n\u0131n alt b\u00f6l\u00fcmlerinde yer verilmesi sebebiyle t\u00fcketicilerin ma\u011fdur edildi\u011fi, b\u00f6ylece s\u00f6z konusu reklamlar\u0131n mevcut haliyle t\u00fcketicileri yan\u0131lt\u0131c\u0131 nitelikte oldu\u011fu ve d\u00fcr\u00fcst rekabet ilkelerine ayk\u0131r\u0131l\u0131k te\u015fkil etti\u011fi de\u011ferlendirildi.<\/span><\/p>

\u00a0<\/span><\/p>

\u0130ncelemeye tabi tutulan s\u00f6z konusu tan\u0131t\u0131mlar\u0131n; Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nin 7\/1, 7\/2, 7\/3, 7\/4, 7\/5, 7\/5-b, 15\/1, 15\/1-a, 18\/1, 18\/2, 18\/6, 29\/1, 29\/2, 29\/2-b, 29\/3 ve 32\/1. maddeleri, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61. maddesi h\u00fck\u00fcmlerine ayk\u0131r\u0131 oldu\u011fu belirtilerek, reklam veren Y* ve K* B* A* \u015e* hakk\u0131nda, 6502 say\u0131l\u0131 Kanun\u2019un 63. ve 77\/12. maddeleri uyar\u0131nca an\u0131lan reklamlar\u0131 durdurma cezas\u0131 verilmesine karar verildi.<\/span><\/p>","slug":"reklam-kurulu-subat-2024-kararlari","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1713733200vpCnDKhpuuw0LHM.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1713733200vpCnDKhpuuw0LHM.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":7456,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}