{"status":true,"post":{"id":60481,"user_id":29,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2025-01-16 10:40:00","created_at":"2025-01-16T07:40:00.000000Z","updated_at":"2025-01-16T07:40:00.000000Z","edited_at":"2025-01-16 10:40:00","source_id":null,"post_id":60481,"is_featured":0,"title":"Reklam Kurulu Kas\u0131m 2024 kararlar\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":"Reklam Kurulu Kas\u0131m 2024 kararlar\u0131","sub_title":null,"category_id":73,"description":"AV. MUHAMMET AKSAN","content":"

<\/span><\/strong>1. \u0130LET\u0130\u015e\u0130M H\u0130ZMETLER\u0130<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

* 2024\/2310 Numaral\u0131 V*** T*** A.\u015e. karar\u0131<\/span><\/p>

Kurul taraf\u0131ndan yap\u0131lan inceleme neticesinde, \u015firkete ait *** adresli internet sitesinde, \u2018Yal\u0131n F\u0131rsat Tarifeler\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda sunulan paket tekliflerine y\u00f6nelik \u2018Son f\u0131rsat\u2019 ve \u2018S\u0131n\u0131rl\u0131 s\u00fcreli\u2019 ifadelerinin kullan\u0131ld\u0131\u011f\u0131, ayr\u0131ca saya\u00e7la geri say\u0131m ba\u015flat\u0131ld\u0131\u011f\u0131 tespit edilmi\u015ftir. Ancak s\u00fcrenin sona ermesinin ard\u0131ndan ayn\u0131 i\u00e7erik ve fiyat bilgisi ile kampanyan\u0131n devam etti\u011fi g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/span><\/p>

\u015eirketin, kampanyan\u0131n 3 ve 6 g\u00fcnl\u00fck s\u00fcrelerle sunuldu\u011fu ve t\u00fcketicilere ani karar ald\u0131rmay\u0131 ama\u00e7lamad\u0131\u011f\u0131 y\u00f6n\u00fcndeki a\u00e7\u0131klamalar\u0131na kar\u015f\u0131n, geri say\u0131m saya\u00e7lar\u0131n\u0131n kullan\u0131m\u0131 ve s\u00fcrenin defalarca uzat\u0131lmas\u0131n\u0131n t\u00fcketicilerde kampanyan\u0131n k\u0131sa s\u00fcrede sona erecek bir f\u0131rsat oldu\u011fu izlenimini uyand\u0131rd\u0131\u011f\u0131 belirtilmi\u015ftir. Kampanya s\u00fcresinin uzat\u0131lmas\u0131na ili\u015fkin herhangi bir kriterin bulunmad\u0131\u011f\u0131, \u00f6rne\u011fin, ilk kampanya d\u00f6neminin 26 \u015eubat 2024 tarihinde sona erdi\u011fi ve ayn\u0131 g\u00fcn yeniden ba\u015flat\u0131ld\u0131\u011f\u0131 ifade edilmi\u015ftir. Bu durum, kampanyan\u0131n kesintisiz \u015fekilde devam etti\u011fini g\u00f6stermektedir.<\/span><\/p>

B\u00f6ylece, s\u00f6z konusu reklamlar\u0131n t\u00fcketicileri aldat\u0131c\u0131 ve yan\u0131lt\u0131c\u0131 nitelikte oldu\u011fu, ekonomik davran\u0131\u015flar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiledi\u011fi, aksi takdirde taraf olmayacaklar\u0131 i\u015flemlere taraf olmalar\u0131na neden oldu\u011fu, ger\u00e7e\u011fi yans\u0131tmad\u0131\u011f\u0131 ve t\u00fcketicilerde ma\u011fduriyete yol a\u00e7t\u0131\u011f\u0131 de\u011ferlendirilmi\u015ftir. Ayr\u0131ca, reklamlar\u0131n d\u00fcr\u00fcst rekabet ilkelerine ayk\u0131r\u0131 oldu\u011fu kanaatine var\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>

Sonu\u00e7 olarak, reklamlarda kullan\u0131lan \u2018Son f\u0131rsat\u2019 ve \u2018S\u0131n\u0131rl\u0131 s\u00fcreli\u2019 ifadelerle geri say\u0131m saya\u00e7lar\u0131n\u0131n, kampanyan\u0131n k\u0131sa s\u00fcrede sona erece\u011fi alg\u0131s\u0131n\u0131 olu\u015fturmas\u0131na ra\u011fmen ayn\u0131 ko\u015fullarla devam eden bir uygulaman\u0131n t\u00fcketiciyi yan\u0131lt\u0131c\u0131 ve aldat\u0131c\u0131 oldu\u011fu de\u011ferlendirilmi\u015ftir.<\/span><\/p>

Dolay\u0131s\u0131yla, Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nin 7\/1, 7\/2, 7\/3, 7\/4, 7\/5-b, 9\/1,9\/5, 13\/1, 13\/9, 18\/1, 18\/2, 28\/1, 28\/2, 29\/1, 29\/2-a, 29\/2-b, 29\/2-c, 29\/2-\u00e7, 30\/1 ve 30\/2. maddeleri ile Haks\u0131z Ticari Uygulama Olarak Kabul Edilen \u00d6rnek Uygulamalar Eki\u2019nde yer alan A-Aldat\u0131c\u0131 Ticari Uygulamalar 7 ve 22. maddeleri, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61 ve 62. maddeleri h\u00fck\u00fcmlerine ayk\u0131r\u0131 oldu\u011fu Kurul taraf\u0131ndan vurgulanarak reklam veren\/ticari uygulamada bulunan V*** T*** A.\u015e. hakk\u0131nda, 6502 say\u0131l\u0131 Kanun\u2019un 63. ve 77\/12. maddeleri uyar\u0131nca 550.059 TL idari para ve an\u0131lan reklamlar ile ticari uygulamalar\u0131 durdurma cezalar\u0131 verilmesine karar verilmi\u015ftir.<\/span><\/p>

\u00a0<\/span><\/p>

2. DAYANIKLI T\u00dcKET\u0130M MALLARI VE TEKNOLOJ\u0130<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

*\u00a0<\/strong>2024\/6475 Numaral\u0131 A*** K*** S*** ve T*** A.\u015e. karar\u0131<\/span><\/p>

Kurul taraf\u0131ndan yap\u0131lan inceleme sonucunda, *** adresli internet sitesinde yay\u0131nlanan \u201cBeyaz Alt\u0131n Be\u015fta\u015f Y\u00fcz\u00fck 14 Ayar 3,63 Gr\u201d adl\u0131 \u00fcr\u00fcne y\u00f6nelik indirimli sat\u0131\u015f reklamlar\u0131nda, \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131n %30 indirimle 14.990 TL\u2019den 10.495 TL\u2019ye d\u00fc\u015ft\u00fc\u011f\u00fcne dair tan\u0131t\u0131m yap\u0131ld\u0131\u011f\u0131, ancak t\u00fcketicinin \u00fcr\u00fcn\u00fc se\u00e7erek yeni bir sekmede g\u00f6r\u00fcnt\u00fcledi\u011finde fiyat\u0131n 15.085 TL olarak sunuldu\u011fu tespit edilmi\u015ftir. Bu durumun, indirim oran\u0131 ve \u00fcr\u00fcn fiyat\u0131 hakk\u0131nda ger\u00e7e\u011fi yans\u0131tmad\u0131\u011f\u0131, dolay\u0131s\u0131yla s\u00f6z konusu reklamlar\u0131n t\u00fcketiciyi yan\u0131lt\u0131c\u0131 ve aldat\u0131c\u0131 nitelikte oldu\u011fu kanaatine var\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>

Sonu\u00e7 olarak, \u00fcr\u00fcn fiyat\u0131 ve indirim oran\u0131 aras\u0131ndaki tutars\u0131zl\u0131klar, t\u00fcketicilere yan\u0131lt\u0131c\u0131 bilgiler sunularak ekonomik kararlar\u0131n\u0131n manip\u00fcle edilmesine neden olmaktad\u0131r.<\/span><\/p>

Bu itibarla, Kurul taraf\u0131ndan inceleme konusu tan\u0131t\u0131mlar\u0131n; Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nin 7\/1, 7\/2, 7\/3, 7\/4, 7\/5, 7\/5-\u00e7,9\/1, 13\/1, 13\/2, 13\/9, 14\/1, 14\/2, 14\/3 ve 32\/1. maddeleri, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61. maddesi h\u00fck\u00fcmlerine ayk\u0131r\u0131 oldu\u011fu belirtilerek reklam veren A*** K*** S*** ve T*** A.\u015e. hakk\u0131nda, 6502 say\u0131l\u0131 Kanun\u2019un 63. ve 77\/12. maddeleri uyar\u0131nca 550.059-TL idari para ve an\u0131lan reklamlar\u0131 durdurma cezalar\u0131 verilmesine karar verilmi\u015ftir.<\/span><\/p>","slug":"reklam-kurulu-kasim-2024-kararlari","tags":null,"meta_title":"Reklam Kurulu Kas\u0131m 2024 kararlar\u0131","meta_description":"AV. MUHAMMET AKSAN","meta_keywords":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":0,"cropped_1200x675":null,"user":{"id":29,"name":"MUHAMMET","surname":"AKSAN","email":"av-muhammet-aksan@gmail.com","slug":"av-muhammet-aksan","avatar":"\/front\/uploads\/avatar\/1733691600IewiFiiT1aT8ZK3.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:51:30.000000Z","updated_at":"2024-12-18T09:45:38.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":60607,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":60481,"locale":"tr","category_id":73,"title":"Reklam Kurulu Kas\u0131m 2024 kararlar\u0131","home_title":"Reklam Kurulu Kas\u0131m 2024 kararlar\u0131","sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"AV. MUHAMMET AKSAN","content":"

<\/span><\/strong>1. \u0130LET\u0130\u015e\u0130M H\u0130ZMETLER\u0130<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

* 2024\/2310 Numaral\u0131 V*** T*** A.\u015e. karar\u0131<\/span><\/p>

Kurul taraf\u0131ndan yap\u0131lan inceleme neticesinde, \u015firkete ait *** adresli internet sitesinde, \u2018Yal\u0131n F\u0131rsat Tarifeler\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda sunulan paket tekliflerine y\u00f6nelik \u2018Son f\u0131rsat\u2019 ve \u2018S\u0131n\u0131rl\u0131 s\u00fcreli\u2019 ifadelerinin kullan\u0131ld\u0131\u011f\u0131, ayr\u0131ca saya\u00e7la geri say\u0131m ba\u015flat\u0131ld\u0131\u011f\u0131 tespit edilmi\u015ftir. Ancak s\u00fcrenin sona ermesinin ard\u0131ndan ayn\u0131 i\u00e7erik ve fiyat bilgisi ile kampanyan\u0131n devam etti\u011fi g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/span><\/p>

\u015eirketin, kampanyan\u0131n 3 ve 6 g\u00fcnl\u00fck s\u00fcrelerle sunuldu\u011fu ve t\u00fcketicilere ani karar ald\u0131rmay\u0131 ama\u00e7lamad\u0131\u011f\u0131 y\u00f6n\u00fcndeki a\u00e7\u0131klamalar\u0131na kar\u015f\u0131n, geri say\u0131m saya\u00e7lar\u0131n\u0131n kullan\u0131m\u0131 ve s\u00fcrenin defalarca uzat\u0131lmas\u0131n\u0131n t\u00fcketicilerde kampanyan\u0131n k\u0131sa s\u00fcrede sona erecek bir f\u0131rsat oldu\u011fu izlenimini uyand\u0131rd\u0131\u011f\u0131 belirtilmi\u015ftir. Kampanya s\u00fcresinin uzat\u0131lmas\u0131na ili\u015fkin herhangi bir kriterin bulunmad\u0131\u011f\u0131, \u00f6rne\u011fin, ilk kampanya d\u00f6neminin 26 \u015eubat 2024 tarihinde sona erdi\u011fi ve ayn\u0131 g\u00fcn yeniden ba\u015flat\u0131ld\u0131\u011f\u0131 ifade edilmi\u015ftir. Bu durum, kampanyan\u0131n kesintisiz \u015fekilde devam etti\u011fini g\u00f6stermektedir.<\/span><\/p>

B\u00f6ylece, s\u00f6z konusu reklamlar\u0131n t\u00fcketicileri aldat\u0131c\u0131 ve yan\u0131lt\u0131c\u0131 nitelikte oldu\u011fu, ekonomik davran\u0131\u015flar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiledi\u011fi, aksi takdirde taraf olmayacaklar\u0131 i\u015flemlere taraf olmalar\u0131na neden oldu\u011fu, ger\u00e7e\u011fi yans\u0131tmad\u0131\u011f\u0131 ve t\u00fcketicilerde ma\u011fduriyete yol a\u00e7t\u0131\u011f\u0131 de\u011ferlendirilmi\u015ftir. Ayr\u0131ca, reklamlar\u0131n d\u00fcr\u00fcst rekabet ilkelerine ayk\u0131r\u0131 oldu\u011fu kanaatine var\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>

Sonu\u00e7 olarak, reklamlarda kullan\u0131lan \u2018Son f\u0131rsat\u2019 ve \u2018S\u0131n\u0131rl\u0131 s\u00fcreli\u2019 ifadelerle geri say\u0131m saya\u00e7lar\u0131n\u0131n, kampanyan\u0131n k\u0131sa s\u00fcrede sona erece\u011fi alg\u0131s\u0131n\u0131 olu\u015fturmas\u0131na ra\u011fmen ayn\u0131 ko\u015fullarla devam eden bir uygulaman\u0131n t\u00fcketiciyi yan\u0131lt\u0131c\u0131 ve aldat\u0131c\u0131 oldu\u011fu de\u011ferlendirilmi\u015ftir.<\/span><\/p>

Dolay\u0131s\u0131yla, Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nin 7\/1, 7\/2, 7\/3, 7\/4, 7\/5-b, 9\/1,9\/5, 13\/1, 13\/9, 18\/1, 18\/2, 28\/1, 28\/2, 29\/1, 29\/2-a, 29\/2-b, 29\/2-c, 29\/2-\u00e7, 30\/1 ve 30\/2. maddeleri ile Haks\u0131z Ticari Uygulama Olarak Kabul Edilen \u00d6rnek Uygulamalar Eki\u2019nde yer alan A-Aldat\u0131c\u0131 Ticari Uygulamalar 7 ve 22. maddeleri, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61 ve 62. maddeleri h\u00fck\u00fcmlerine ayk\u0131r\u0131 oldu\u011fu Kurul taraf\u0131ndan vurgulanarak reklam veren\/ticari uygulamada bulunan V*** T*** A.\u015e. hakk\u0131nda, 6502 say\u0131l\u0131 Kanun\u2019un 63. ve 77\/12. maddeleri uyar\u0131nca 550.059 TL idari para ve an\u0131lan reklamlar ile ticari uygulamalar\u0131 durdurma cezalar\u0131 verilmesine karar verilmi\u015ftir.<\/span><\/p>

\u00a0<\/span><\/p>

2. DAYANIKLI T\u00dcKET\u0130M MALLARI VE TEKNOLOJ\u0130<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

*\u00a0<\/strong>2024\/6475 Numaral\u0131 A*** K*** S*** ve T*** A.\u015e. karar\u0131<\/span><\/p>

Kurul taraf\u0131ndan yap\u0131lan inceleme sonucunda, *** adresli internet sitesinde yay\u0131nlanan \u201cBeyaz Alt\u0131n Be\u015fta\u015f Y\u00fcz\u00fck 14 Ayar 3,63 Gr\u201d adl\u0131 \u00fcr\u00fcne y\u00f6nelik indirimli sat\u0131\u015f reklamlar\u0131nda, \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131n %30 indirimle 14.990 TL\u2019den 10.495 TL\u2019ye d\u00fc\u015ft\u00fc\u011f\u00fcne dair tan\u0131t\u0131m yap\u0131ld\u0131\u011f\u0131, ancak t\u00fcketicinin \u00fcr\u00fcn\u00fc se\u00e7erek yeni bir sekmede g\u00f6r\u00fcnt\u00fcledi\u011finde fiyat\u0131n 15.085 TL olarak sunuldu\u011fu tespit edilmi\u015ftir. Bu durumun, indirim oran\u0131 ve \u00fcr\u00fcn fiyat\u0131 hakk\u0131nda ger\u00e7e\u011fi yans\u0131tmad\u0131\u011f\u0131, dolay\u0131s\u0131yla s\u00f6z konusu reklamlar\u0131n t\u00fcketiciyi yan\u0131lt\u0131c\u0131 ve aldat\u0131c\u0131 nitelikte oldu\u011fu kanaatine var\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>

Sonu\u00e7 olarak, \u00fcr\u00fcn fiyat\u0131 ve indirim oran\u0131 aras\u0131ndaki tutars\u0131zl\u0131klar, t\u00fcketicilere yan\u0131lt\u0131c\u0131 bilgiler sunularak ekonomik kararlar\u0131n\u0131n manip\u00fcle edilmesine neden olmaktad\u0131r.<\/span><\/p>

Bu itibarla, Kurul taraf\u0131ndan inceleme konusu tan\u0131t\u0131mlar\u0131n; Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nin 7\/1, 7\/2, 7\/3, 7\/4, 7\/5, 7\/5-\u00e7,9\/1, 13\/1, 13\/2, 13\/9, 14\/1, 14\/2, 14\/3 ve 32\/1. maddeleri, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61. maddesi h\u00fck\u00fcmlerine ayk\u0131r\u0131 oldu\u011fu belirtilerek reklam veren A*** K*** S*** ve T*** A.\u015e. hakk\u0131nda, 6502 say\u0131l\u0131 Kanun\u2019un 63. ve 77\/12. maddeleri uyar\u0131nca 550.059-TL idari para ve an\u0131lan reklamlar\u0131 durdurma cezalar\u0131 verilmesine karar verilmi\u015ftir.<\/span><\/p>","slug":"reklam-kurulu-kasim-2024-kararlari","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":"Reklam Kurulu Kas\u0131m 2024 kararlar\u0131","meta_description":"AV. MUHAMMET AKSAN","meta_keywords":null,"view_count":0,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}