{"status":true,"post":{"id":48853,"user_id":29,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2024-02-19 08:51:00","created_at":"2024-02-19T05:51:00.000000Z","updated_at":"2024-02-19T05:51:00.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":48853,"is_featured":0,"title":"Reklam Kurulu kararlar\u0131-2","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":"AV. MUHAMMET AKSAN","content":"


<\/p>

Ticaret Bakanl\u0131\u011f\u0131, web sitesinde, Reklam Kurulu\u2019nun 9 Ocak 2024 tarihinde ger\u00e7ekle\u015ftirilen toplant\u0131s\u0131nda, yeni bir ilke karar al\u0131nd\u0131\u011f\u0131 ve bu karar do\u011frultusunda Fiyat Bilgisi \u0130\u00e7eren Reklamlar ile \u0130ndirimli Sat\u0131\u015f Reklamlar\u0131 ve Ticari Uygulamalar\u0131 Hakk\u0131nda K\u0131lavuz\u2019un g\u00fcncellendi\u011fini duyurdu.<\/span><\/p>

\u00a0<\/span><\/p>

SON 30 G\u00dcNDEK\u0130 EN D\u00dc\u015e\u00dcK F\u0130YAT<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Bu d\u00fczenlemelerle bir indirim s\u00f6z konu ise hangi fiyat \u00fczerinden indirimin yap\u0131ld\u0131\u011f\u0131na dair a\u00e7\u0131kl\u0131k getirilmesi ve ger\u00e7ek d\u0131\u015f\u0131 indirim alg\u0131s\u0131 olu\u015fturulmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmesi hedeflenmi\u015fti. Ancak her durumda \u2018indirimden \u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u2019 g\u00f6sterilmesi m\u00fcmk\u00fcn olmad\u0131\u011f\u0131ndan bahisle birtak\u0131m istisnalar tan\u0131nm\u0131\u015ft\u0131.<\/span><\/p>

\u00a0<\/span><\/p>

Bu zorunlulu\u011fun istisnalar\u0131ndan biri ve en \u00f6nemlisi; i\u015fletmelerin m\u00fc\u015fterilerinin ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak, harcama al\u0131\u015fkanl\u0131klar\u0131 ve ilgi alanlar\u0131n\u0131 analiz ederek m\u00fc\u015fterilerine \u00f6zel kampanyalar ve bildirim g\u00f6ndermelerine yard\u0131mc\u0131 olan indirim kartlar\u0131, kuponlar, sadakat programlar\u0131 veya t\u00fcketicileri gelecekteki sat\u0131n almalar\u0131na y\u00f6nelik puan birikimine izin veren uygulamalard\u0131. Bu kapsamda yap\u0131lan indirimler bak\u0131mdan indirimden \u00f6nceki fiyat\u0131 g\u00f6sterilirken 30 g\u00fcn i\u00e7indeki en d\u00fc\u015f\u00fck fiyat olmas\u0131na dair kural uygulanmayabilecekti.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

K\u00d6T\u00dcYE KULLANILDI\u011eI TESP\u0130T ED\u0130LD\u0130<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Reklam Kurulu taraf\u0131ndan yap\u0131lan 2024 y\u0131l\u0131n\u0131n ilk toplant\u0131s\u0131nda t\u00fcketicileri aldatan, yan\u0131ltan, tecr\u00fcbe ve bilgi eksikliklerini istismar eden reklamlar ile haks\u0131z ticari uygulamalar incelendi. Reklam Kurulu, \u2018indirimden \u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u2019 kural\u0131na tan\u0131nan sadakat kart\u0131 istisnas\u0131n\u0131 kald\u0131rd\u0131. K\u0131lavuzda yer alan d\u00fczenleme a\u015fa\u011f\u0131daki gibi a\u00e7\u0131k bir istisna tan\u0131yordu.<\/span><\/p>


<\/p>

\u201cBu k\u0131lavuzun \u2018\u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u2019 ve \u2018bir \u00f6nceki fiyat\u2019a ili\u015fkin h\u00fck\u00fcmleri, belirlenen mal veya hizmet gruplar\u0131nda t\u00fcketiciye 6 ay ya da 1 y\u0131l gibi uzun s\u00fcreli fiyat indirimi hakk\u0131 veren indirim kartlar\u0131 veya kuponlar gibi sat\u0131c\u0131n\u0131n t\u00fcketici sadakat programlar\u0131 i\u00e7in veya gelecekteki sat\u0131n al\u0131mlar i\u00e7in kredi (puan) birikimine izin veren uygulamalar i\u00e7in ge\u00e7erli de\u011fildir.\u201d<\/span><\/p>


<\/p>

Reklam Kurulu ilke karar\u0131n\u0131n duyurusu akabinde yay\u0131nlanan yeni k\u0131lavuzda bu istisnan\u0131n \u00e7\u0131kar\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. An\u0131lan sat\u0131\u015flarda art\u0131k \u2018indirimden \u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u2019 kural\u0131 ge\u00e7erli olacak.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

SADAKAT KART \u0130ND\u0130R\u0130MLER\u0130<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

K\u0131lavuzda yap\u0131lan ekleme ile sadakat programlar\u0131na ili\u015fkin olarak t\u00fcketicilerin aldat\u0131lmas\u0131 ve yan\u0131lt\u0131lmas\u0131 sonu\u00e7lar\u0131n\u0131 do\u011furabilecek izlenimlerin olu\u015fturulmamas\u0131 gerekti\u011fi de belirtildi.<\/span><\/p>

\u00a0<\/span><\/p>

K\u0131lavuzun 7. Maddesinin 14. f\u0131kras\u0131na eklenen h\u00fck\u00fcmle \u201cSadakat program\u0131 ile sat\u0131\u015fa sunulan mal veya hizmetlere ili\u015fkin reklamlarda, \u2018indirim\u2019, \u2018tasarruf\u2019, \u2018XY karta\/\u00fcyelere \u00f6zel indirim\/f\u0131rsat\u2019, \u2018indirim \u00f6ncesi fiyat\u2019 gibi ibareler yahut \u00fcst\u00fc \u00e7izili fiyat veya a\u015fa\u011f\u0131 y\u00f6nl\u00fc trend grafi\u011fi gibi g\u00f6rseller kullan\u0131larak do\u011frudan ya da dolayl\u0131 olarak indirim yap\u0131ld\u0131\u011f\u0131na ili\u015fkin izlenim olu\u015fturulamaz\u201d deniyor. Kurul, liste fiyat\u0131 \u00fczerinden bir tutar belirtilerek sadakat kartlara \u00f6zel indirim yap\u0131ld\u0131\u011f\u0131, s\u00fcrekli bir indirim yap\u0131ld\u0131\u011f\u0131 alg\u0131s\u0131na dikkat \u00e7ekerek, bu uygulamalar\u0131 yan\u0131lt\u0131c\u0131 olarak de\u011ferlendirdi.<\/span><\/p>","slug":"reklam-kurulu-kararlari-2","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1708290000zwbdtCXVWC0ZF62.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":6622,"cropped_1200x675":null,"user":{"id":29,"name":"MUHAMMET","surname":"AKSAN","email":"av-muhammet-aksan@gmail.com","slug":"av-muhammet-aksan","avatar":"\/front\/uploads\/avatar\/1733691600IewiFiiT1aT8ZK3.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:51:30.000000Z","updated_at":"2024-12-18T09:45:38.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":48979,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":48853,"locale":"tr","category_id":73,"title":"Reklam Kurulu kararlar\u0131-2","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"AV. MUHAMMET AKSAN","content":"


<\/p>

Ticaret Bakanl\u0131\u011f\u0131, web sitesinde, Reklam Kurulu\u2019nun 9 Ocak 2024 tarihinde ger\u00e7ekle\u015ftirilen toplant\u0131s\u0131nda, yeni bir ilke karar al\u0131nd\u0131\u011f\u0131 ve bu karar do\u011frultusunda Fiyat Bilgisi \u0130\u00e7eren Reklamlar ile \u0130ndirimli Sat\u0131\u015f Reklamlar\u0131 ve Ticari Uygulamalar\u0131 Hakk\u0131nda K\u0131lavuz\u2019un g\u00fcncellendi\u011fini duyurdu.<\/span><\/p>

\u00a0<\/span><\/p>

SON 30 G\u00dcNDEK\u0130 EN D\u00dc\u015e\u00dcK F\u0130YAT<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Bu d\u00fczenlemelerle bir indirim s\u00f6z konu ise hangi fiyat \u00fczerinden indirimin yap\u0131ld\u0131\u011f\u0131na dair a\u00e7\u0131kl\u0131k getirilmesi ve ger\u00e7ek d\u0131\u015f\u0131 indirim alg\u0131s\u0131 olu\u015fturulmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmesi hedeflenmi\u015fti. Ancak her durumda \u2018indirimden \u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u2019 g\u00f6sterilmesi m\u00fcmk\u00fcn olmad\u0131\u011f\u0131ndan bahisle birtak\u0131m istisnalar tan\u0131nm\u0131\u015ft\u0131.<\/span><\/p>

\u00a0<\/span><\/p>

Bu zorunlulu\u011fun istisnalar\u0131ndan biri ve en \u00f6nemlisi; i\u015fletmelerin m\u00fc\u015fterilerinin ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak, harcama al\u0131\u015fkanl\u0131klar\u0131 ve ilgi alanlar\u0131n\u0131 analiz ederek m\u00fc\u015fterilerine \u00f6zel kampanyalar ve bildirim g\u00f6ndermelerine yard\u0131mc\u0131 olan indirim kartlar\u0131, kuponlar, sadakat programlar\u0131 veya t\u00fcketicileri gelecekteki sat\u0131n almalar\u0131na y\u00f6nelik puan birikimine izin veren uygulamalard\u0131. Bu kapsamda yap\u0131lan indirimler bak\u0131mdan indirimden \u00f6nceki fiyat\u0131 g\u00f6sterilirken 30 g\u00fcn i\u00e7indeki en d\u00fc\u015f\u00fck fiyat olmas\u0131na dair kural uygulanmayabilecekti.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

K\u00d6T\u00dcYE KULLANILDI\u011eI TESP\u0130T ED\u0130LD\u0130<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Reklam Kurulu taraf\u0131ndan yap\u0131lan 2024 y\u0131l\u0131n\u0131n ilk toplant\u0131s\u0131nda t\u00fcketicileri aldatan, yan\u0131ltan, tecr\u00fcbe ve bilgi eksikliklerini istismar eden reklamlar ile haks\u0131z ticari uygulamalar incelendi. Reklam Kurulu, \u2018indirimden \u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u2019 kural\u0131na tan\u0131nan sadakat kart\u0131 istisnas\u0131n\u0131 kald\u0131rd\u0131. K\u0131lavuzda yer alan d\u00fczenleme a\u015fa\u011f\u0131daki gibi a\u00e7\u0131k bir istisna tan\u0131yordu.<\/span><\/p>


<\/p>

\u201cBu k\u0131lavuzun \u2018\u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u2019 ve \u2018bir \u00f6nceki fiyat\u2019a ili\u015fkin h\u00fck\u00fcmleri, belirlenen mal veya hizmet gruplar\u0131nda t\u00fcketiciye 6 ay ya da 1 y\u0131l gibi uzun s\u00fcreli fiyat indirimi hakk\u0131 veren indirim kartlar\u0131 veya kuponlar gibi sat\u0131c\u0131n\u0131n t\u00fcketici sadakat programlar\u0131 i\u00e7in veya gelecekteki sat\u0131n al\u0131mlar i\u00e7in kredi (puan) birikimine izin veren uygulamalar i\u00e7in ge\u00e7erli de\u011fildir.\u201d<\/span><\/p>


<\/p>

Reklam Kurulu ilke karar\u0131n\u0131n duyurusu akabinde yay\u0131nlanan yeni k\u0131lavuzda bu istisnan\u0131n \u00e7\u0131kar\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. An\u0131lan sat\u0131\u015flarda art\u0131k \u2018indirimden \u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u2019 kural\u0131 ge\u00e7erli olacak.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

SADAKAT KART \u0130ND\u0130R\u0130MLER\u0130<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

K\u0131lavuzda yap\u0131lan ekleme ile sadakat programlar\u0131na ili\u015fkin olarak t\u00fcketicilerin aldat\u0131lmas\u0131 ve yan\u0131lt\u0131lmas\u0131 sonu\u00e7lar\u0131n\u0131 do\u011furabilecek izlenimlerin olu\u015fturulmamas\u0131 gerekti\u011fi de belirtildi.<\/span><\/p>

\u00a0<\/span><\/p>

K\u0131lavuzun 7. Maddesinin 14. f\u0131kras\u0131na eklenen h\u00fck\u00fcmle \u201cSadakat program\u0131 ile sat\u0131\u015fa sunulan mal veya hizmetlere ili\u015fkin reklamlarda, \u2018indirim\u2019, \u2018tasarruf\u2019, \u2018XY karta\/\u00fcyelere \u00f6zel indirim\/f\u0131rsat\u2019, \u2018indirim \u00f6ncesi fiyat\u2019 gibi ibareler yahut \u00fcst\u00fc \u00e7izili fiyat veya a\u015fa\u011f\u0131 y\u00f6nl\u00fc trend grafi\u011fi gibi g\u00f6rseller kullan\u0131larak do\u011frudan ya da dolayl\u0131 olarak indirim yap\u0131ld\u0131\u011f\u0131na ili\u015fkin izlenim olu\u015fturulamaz\u201d deniyor. Kurul, liste fiyat\u0131 \u00fczerinden bir tutar belirtilerek sadakat kartlara \u00f6zel indirim yap\u0131ld\u0131\u011f\u0131, s\u00fcrekli bir indirim yap\u0131ld\u0131\u011f\u0131 alg\u0131s\u0131na dikkat \u00e7ekerek, bu uygulamalar\u0131 yan\u0131lt\u0131c\u0131 olarak de\u011ferlendirdi.<\/span><\/p>","slug":"reklam-kurulu-kararlari-2","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1708290000zwbdtCXVWC0ZF62.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1708290000zwbdtCXVWC0ZF62.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":6622,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}