{"status":true,"post":{"id":48361,"user_id":29,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2024-02-05 08:58:00","created_at":"2024-02-05T05:58:00.000000Z","updated_at":"2024-02-05T05:58:00.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":48361,"is_featured":0,"title":"Reklam Kurulu kararlar\u0131-1","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":"AV. MUHAMMET AKSAN","content":"

7 Kas\u0131m 2023 tarihli ve 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61, 62, 63 ve 84. maddeleri ile 10 Ocak 2015 tarihli ve 29232 say\u0131l\u0131 Resmi Gazete\u2019de yay\u0131mlanan Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi ile 12 Eyl\u00fcl 2023 tarihli ve 337 say\u0131l\u0131 Reklam Kurulu toplant\u0131s\u0131nda al\u0131nan karara dayan\u0131larak kapsay\u0131c\u0131 ve ayr\u0131nt\u0131l\u0131 T\u00fcketici De\u011ferlendirmeleri Hakk\u0131nda K\u0131lavuz haz\u0131rland\u0131. \u0130lgili k\u0131lavuz sayesinde t\u00fcketicilerin yapt\u0131\u011f\u0131 de\u011ferlendirmelere ili\u015fkin aldat\u0131c\u0131 oldu\u011fu kabul edilen reklam kurulu\u015flar\u0131 ve\/veya ajanslar\u0131n\u0131n y\u00fck\u00fcml\u00fcl\u00fckleri a\u00e7\u0131s\u0131ndan yol g\u00f6sterici olmas\u0131 ama\u00e7lan\u0131yor. Ayr\u0131ca k\u0131lavuz, t\u00fcketicilerin yapacaklar\u0131 de\u011ferlendirmelere dair temel ilke ve esaslar \u00f6zelinde bilgilendirici bir niteli\u011fe sahip.<\/span><\/p>

\u00a0<\/span><\/p>

T\u00fcketici de\u011ferlendirmeleri k\u0131lavuzunda; \u201cSat\u0131c\u0131, sa\u011flay\u0131c\u0131 veya arac\u0131 hizmet sa\u011flay\u0131c\u0131 taraf\u0131ndan t\u00fcketicilere sunulan bir mal veya hizmetin \u00fcretim s\u00fcre\u00e7leri dahil niteli\u011fi, kullan\u0131m kolayl\u0131\u011f\u0131, tan\u0131t\u0131m\u0131, sat\u0131\u015f\u0131 veya tedariki ile do\u011frudan ba\u011flant\u0131l\u0131 de\u011ferlendirmelerdir\u201d \u015feklinde tan\u0131mlan\u0131yor. \u0130nternet ortam\u0131nda de\u011ferlendirme yap\u0131lmas\u0131na olanak sa\u011fland\u0131\u011f\u0131 durumda, sadece s\u00f6z konusu mal veya hizmeti sat\u0131n alanlar taraf\u0131ndan de\u011ferlendirmelerin yap\u0131lmas\u0131na izin verildi\u011fi a\u00e7\u0131k\u00e7a ifade ediliyor. T\u00fcketicinin sat\u0131n alma s\u00fcrecinin geldi\u011fi a\u015famaya kadar olan s\u00fcre\u00e7te ya\u015fad\u0131\u011f\u0131 deneyimler ile s\u0131n\u0131r olmak \u00fczere sipari\u015f iptali, s\u00f6zle\u015fmenin feshi veya cayma hakk\u0131n\u0131n kullan\u0131lmas\u0131na dair yap\u0131lan de\u011ferlendirmeler sat\u0131n alma kapsam\u0131nda de\u011ferlendiriliyor.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

YORUM VE PUAN<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

T\u00fcketici de\u011ferlendirmeleri ile ilgili \u00fcr\u00fcn ve hizmetin tan\u0131t\u0131m\u0131, sat\u0131\u015f\u0131, teslimat\u0131 veya iade s\u00fcre\u00e7lerine ili\u015fkin yorumlar\u0131n yan\u0131 s\u0131ra puan vermesi de k\u0131lavuzun 5\/3. maddesi uyar\u0131nca, t\u00fcketici de\u011ferlendirmesi olarak ele al\u0131n\u0131yor. Nitekim, s\u00f6z konusu de\u011ferlendirmeler mevzuata ayk\u0131r\u0131 olmamak \u015fart\u0131yla ayr\u0131m yap\u0131lmaks\u0131z\u0131n en az bir y\u0131l s\u00fcre ile yay\u0131nlan\u0131yor.<\/span><\/p>

\u00a0<\/span><\/p>

K\u0131lavuzun 6. maddesinde bu husus; \u201c\u00d6rne\u011fin, de\u011ferlendirme yay\u0131nlama ilkesi olarak \u2018toplumun bir kesimini inan\u00e7, \u0131rk, renk veya cinsiyet dolay\u0131s\u0131yla d\u0131\u015flayan\u2019, \u2018tehdit niteli\u011finde veya k\u00fcf\u00fcr i\u00e7eren\u2019 veya \u2018klavyeden rastgele se\u00e7ilen karakterlerle bir anlam ifade etmeden olu\u015fturulmu\u015f\u2019 yorumlar\u0131n yay\u0131nlanmayaca\u011f\u0131 belirlenmi\u015f olabilir. Belirlenen bu ilkelere ayk\u0131r\u0131 de\u011ferlendirme yap\u0131lmak\u00a0<\/span>istendi\u011finin tespiti halinde t\u00fcketiciye \u2018De\u011ferlendirmeniz k\u00fc\u00e7\u00fck d\u00fc\u015f\u00fcr\u00fcc\u00fc\/d\u0131\u015flay\u0131c\u0131\/tehdit niteli\u011finde\/k\u00fcf\u00fcr i\u00e7ermekte oldu\u011fundan yorum yay\u0131nlama ilkelerimiz gere\u011fi yay\u0131nlanamam\u0131\u015ft\u0131r\u2019 \u015feklinde bir geri d\u00f6n\u00fc\u015f yap\u0131labilir\u201d \u015feklinde \u00f6rneklendirilmi\u015ftir.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

YANILTICI PAYLA\u015eIM<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Yan\u0131lt\u0131c\u0131 t\u00fcketici de\u011ferlendirmelerini a\u00e7\u0131klamak gerekirse, sosyal medya hesab\u0131 \u00fczerinden yap\u0131lan payla\u015f\u0131mlara y\u00f6nelik bir menfaat kar\u015f\u0131l\u0131\u011f\u0131nda yap\u0131lan be\u011feni veya onay belirten ifadeler, objektif olmayaca\u011f\u0131 i\u00e7in yan\u0131lt\u0131c\u0131 t\u00fcketici de\u011ferlendirmesi olarak kabul edilerek bu de\u011ferlendirmeler yay\u0131nlanmayacak. Bununla birlikte; ilgili k\u0131lavuzun 7. maddesi gere\u011fince, i\u015fletilecek kontrol s\u00fcreci, de\u011ferlendirmelerin orant\u0131s\u0131zl\u0131\u011f\u0131 kar\u015f\u0131s\u0131nda t\u00fcketici cesaretini k\u0131rmamas\u0131 veya zorla\u015ft\u0131rmamas\u0131 bak\u0131m\u0131ndan makul olarak y\u00f6netiliyor.<\/span><\/p>

\u00a0<\/span><\/p>

K\u0131lavuz ile belirtilen ilke ve esaslara ayk\u0131r\u0131 t\u00fcketici de\u011ferlendirmelerinin tespit edilmesi halinde ilgili de\u011ferlendirmenin derhal kald\u0131r\u0131laca\u011f\u0131 d\u00fczenlenmi\u015ftir. Bu kapsamda bahsi ge\u00e7en mevzuata ayk\u0131r\u0131 de\u011ferlendirmelerin manip\u00fcle edici vasf\u0131 ortadan kald\u0131r\u0131larak t\u00fcketicilerin yan\u0131lt\u0131c\u0131 bilgi payla\u015f\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7iliyor.\u00a0<\/span><\/p>","slug":"reklam-kurulu-kararlari-1","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1707080400MyLeGhgEJCSVgUE.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":3282,"cropped_1200x675":null,"user":{"id":29,"name":"MUHAMMET","surname":"AKSAN","email":"av-muhammet-aksan@gmail.com","slug":"av-muhammet-aksan","avatar":"\/front\/uploads\/avatar\/1733691600IewiFiiT1aT8ZK3.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:51:30.000000Z","updated_at":"2024-12-18T09:45:38.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":48487,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":48361,"locale":"tr","category_id":73,"title":"Reklam Kurulu kararlar\u0131-1","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"AV. MUHAMMET AKSAN","content":"

7 Kas\u0131m 2023 tarihli ve 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 61, 62, 63 ve 84. maddeleri ile 10 Ocak 2015 tarihli ve 29232 say\u0131l\u0131 Resmi Gazete\u2019de yay\u0131mlanan Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi ile 12 Eyl\u00fcl 2023 tarihli ve 337 say\u0131l\u0131 Reklam Kurulu toplant\u0131s\u0131nda al\u0131nan karara dayan\u0131larak kapsay\u0131c\u0131 ve ayr\u0131nt\u0131l\u0131 T\u00fcketici De\u011ferlendirmeleri Hakk\u0131nda K\u0131lavuz haz\u0131rland\u0131. \u0130lgili k\u0131lavuz sayesinde t\u00fcketicilerin yapt\u0131\u011f\u0131 de\u011ferlendirmelere ili\u015fkin aldat\u0131c\u0131 oldu\u011fu kabul edilen reklam kurulu\u015flar\u0131 ve\/veya ajanslar\u0131n\u0131n y\u00fck\u00fcml\u00fcl\u00fckleri a\u00e7\u0131s\u0131ndan yol g\u00f6sterici olmas\u0131 ama\u00e7lan\u0131yor. Ayr\u0131ca k\u0131lavuz, t\u00fcketicilerin yapacaklar\u0131 de\u011ferlendirmelere dair temel ilke ve esaslar \u00f6zelinde bilgilendirici bir niteli\u011fe sahip.<\/span><\/p>

\u00a0<\/span><\/p>

T\u00fcketici de\u011ferlendirmeleri k\u0131lavuzunda; \u201cSat\u0131c\u0131, sa\u011flay\u0131c\u0131 veya arac\u0131 hizmet sa\u011flay\u0131c\u0131 taraf\u0131ndan t\u00fcketicilere sunulan bir mal veya hizmetin \u00fcretim s\u00fcre\u00e7leri dahil niteli\u011fi, kullan\u0131m kolayl\u0131\u011f\u0131, tan\u0131t\u0131m\u0131, sat\u0131\u015f\u0131 veya tedariki ile do\u011frudan ba\u011flant\u0131l\u0131 de\u011ferlendirmelerdir\u201d \u015feklinde tan\u0131mlan\u0131yor. \u0130nternet ortam\u0131nda de\u011ferlendirme yap\u0131lmas\u0131na olanak sa\u011fland\u0131\u011f\u0131 durumda, sadece s\u00f6z konusu mal veya hizmeti sat\u0131n alanlar taraf\u0131ndan de\u011ferlendirmelerin yap\u0131lmas\u0131na izin verildi\u011fi a\u00e7\u0131k\u00e7a ifade ediliyor. T\u00fcketicinin sat\u0131n alma s\u00fcrecinin geldi\u011fi a\u015famaya kadar olan s\u00fcre\u00e7te ya\u015fad\u0131\u011f\u0131 deneyimler ile s\u0131n\u0131r olmak \u00fczere sipari\u015f iptali, s\u00f6zle\u015fmenin feshi veya cayma hakk\u0131n\u0131n kullan\u0131lmas\u0131na dair yap\u0131lan de\u011ferlendirmeler sat\u0131n alma kapsam\u0131nda de\u011ferlendiriliyor.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

YORUM VE PUAN<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

T\u00fcketici de\u011ferlendirmeleri ile ilgili \u00fcr\u00fcn ve hizmetin tan\u0131t\u0131m\u0131, sat\u0131\u015f\u0131, teslimat\u0131 veya iade s\u00fcre\u00e7lerine ili\u015fkin yorumlar\u0131n yan\u0131 s\u0131ra puan vermesi de k\u0131lavuzun 5\/3. maddesi uyar\u0131nca, t\u00fcketici de\u011ferlendirmesi olarak ele al\u0131n\u0131yor. Nitekim, s\u00f6z konusu de\u011ferlendirmeler mevzuata ayk\u0131r\u0131 olmamak \u015fart\u0131yla ayr\u0131m yap\u0131lmaks\u0131z\u0131n en az bir y\u0131l s\u00fcre ile yay\u0131nlan\u0131yor.<\/span><\/p>

\u00a0<\/span><\/p>

K\u0131lavuzun 6. maddesinde bu husus; \u201c\u00d6rne\u011fin, de\u011ferlendirme yay\u0131nlama ilkesi olarak \u2018toplumun bir kesimini inan\u00e7, \u0131rk, renk veya cinsiyet dolay\u0131s\u0131yla d\u0131\u015flayan\u2019, \u2018tehdit niteli\u011finde veya k\u00fcf\u00fcr i\u00e7eren\u2019 veya \u2018klavyeden rastgele se\u00e7ilen karakterlerle bir anlam ifade etmeden olu\u015fturulmu\u015f\u2019 yorumlar\u0131n yay\u0131nlanmayaca\u011f\u0131 belirlenmi\u015f olabilir. Belirlenen bu ilkelere ayk\u0131r\u0131 de\u011ferlendirme yap\u0131lmak\u00a0<\/span>istendi\u011finin tespiti halinde t\u00fcketiciye \u2018De\u011ferlendirmeniz k\u00fc\u00e7\u00fck d\u00fc\u015f\u00fcr\u00fcc\u00fc\/d\u0131\u015flay\u0131c\u0131\/tehdit niteli\u011finde\/k\u00fcf\u00fcr i\u00e7ermekte oldu\u011fundan yorum yay\u0131nlama ilkelerimiz gere\u011fi yay\u0131nlanamam\u0131\u015ft\u0131r\u2019 \u015feklinde bir geri d\u00f6n\u00fc\u015f yap\u0131labilir\u201d \u015feklinde \u00f6rneklendirilmi\u015ftir.<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

YANILTICI PAYLA\u015eIM<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Yan\u0131lt\u0131c\u0131 t\u00fcketici de\u011ferlendirmelerini a\u00e7\u0131klamak gerekirse, sosyal medya hesab\u0131 \u00fczerinden yap\u0131lan payla\u015f\u0131mlara y\u00f6nelik bir menfaat kar\u015f\u0131l\u0131\u011f\u0131nda yap\u0131lan be\u011feni veya onay belirten ifadeler, objektif olmayaca\u011f\u0131 i\u00e7in yan\u0131lt\u0131c\u0131 t\u00fcketici de\u011ferlendirmesi olarak kabul edilerek bu de\u011ferlendirmeler yay\u0131nlanmayacak. Bununla birlikte; ilgili k\u0131lavuzun 7. maddesi gere\u011fince, i\u015fletilecek kontrol s\u00fcreci, de\u011ferlendirmelerin orant\u0131s\u0131zl\u0131\u011f\u0131 kar\u015f\u0131s\u0131nda t\u00fcketici cesaretini k\u0131rmamas\u0131 veya zorla\u015ft\u0131rmamas\u0131 bak\u0131m\u0131ndan makul olarak y\u00f6netiliyor.<\/span><\/p>

\u00a0<\/span><\/p>

K\u0131lavuz ile belirtilen ilke ve esaslara ayk\u0131r\u0131 t\u00fcketici de\u011ferlendirmelerinin tespit edilmesi halinde ilgili de\u011ferlendirmenin derhal kald\u0131r\u0131laca\u011f\u0131 d\u00fczenlenmi\u015ftir. Bu kapsamda bahsi ge\u00e7en mevzuata ayk\u0131r\u0131 de\u011ferlendirmelerin manip\u00fcle edici vasf\u0131 ortadan kald\u0131r\u0131larak t\u00fcketicilerin yan\u0131lt\u0131c\u0131 bilgi payla\u015f\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7iliyor.\u00a0<\/span><\/p>","slug":"reklam-kurulu-kararlari-1","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1707080400MyLeGhgEJCSVgUE.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1707080400MyLeGhgEJCSVgUE.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":3282,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}