{"status":true,"post":{"id":32748,"user_id":9,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 21:07:32","created_at":"2022-05-05T21:00:00.000000Z","updated_at":"2022-10-24T18:07:32.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":32748,"is_featured":0,"title":"Rekabet ve e-ticaretin gelece\u011fi","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. NURULLAH G\u00dcR<\/strong><\/span>
<\/strong><\/span><\/p>

Salg\u0131n d\u00f6neminde al\u0131\u015fkanl\u0131klar\u0131m\u0131z ve davran\u0131\u015f kal\u0131plar\u0131m\u0131z de\u011fi\u015fti. Bu de\u011fi\u015fimin kendini en fazla hissettirdi\u011fi alanlar\u0131n ba\u015f\u0131nda e-ticaret geliyor. <\/span>
<\/span>
e-ticaret, salg\u0131n \u00f6ncesinde t\u00fcm d\u00fcnyada belli bir ivmeyle ilerleyerek kendini hissettiriyordu. Salg\u0131n bu trendin daha da belirginle\u015fmesine neden oldu. \u00dcr\u00fcne dokunmadan almam diyen t\u00fcketicilerden tutun da \u00fcr\u00fcnlerini internet \u00fczerinden satmay\u0131 akl\u0131n\u0131n ucundan ge\u00e7irmeyen KOB\u0130\u2019ler bile e-ticareti salg\u0131n d\u00f6neminde bir \u015fekilde deneyimledi. <\/span>
<\/span>
YILLIK Y\u00dcZDE 20.2 B\u00dcY\u00dcME<\/strong><\/span>
<\/span>
K\u00fcresel \u00f6l\u00e7ekte perakende e-ticaretin toplam perakende ticaret i\u00e7erisindeki pay\u0131 y\u00fczde 14.1\u2019den y\u00fczde 18.1\u2019e y\u00fckseldi. T\u00fcrkiye\u2019de e-ticaretin toplam ticaretten ald\u0131\u011f\u0131 pay, Ocak 2020\u2019de y\u00fczde 11.7 idi. Salg\u0131n\u0131n ard\u0131ndan bu oran h\u0131zla y\u00fckselerek May\u0131s 2020\u2019de y\u00fczde 18.4\u2019\u00fc g\u00f6rd\u00fc. e-ticaretteki b\u00fcy\u00fcmenin \u00f6n\u00fcm\u00fczdeki y\u0131llarda artmas\u0131 kuvvetle muhtemel. Rekabet Kurulu\u2019nun e-ticaret piyasas\u0131na y\u00f6nelik yay\u0131nlad\u0131\u011f\u0131 son raporda payla\u015f\u0131lan Statista\u2019n\u0131n \u00f6ng\u00f6r\u00fclerine g\u00f6re, e-ticaretin T\u00fcrkiye\u2019de 2024\u2019e kadar y\u0131ll\u0131k ortalama y\u00fczde 20.2 oran\u0131nda b\u00fcy\u00fcmesi bekleniyor. Bu tahmini veri, T\u00fcrkiye\u2019nin e-ticaret kulvar\u0131nda d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen pazar\u0131 olabilece\u011fine i\u015faret ediyor. <\/span>
<\/span>
Piyasadaki aksakl\u0131klar<\/strong><\/span>
<\/span>
e-ticaretin baz\u0131 alanlarda i\u015flem maliyetlerini azaltarak, pazara eri\u015fimi kolayla\u015ft\u0131rarak, t\u00fcketicilerin fiyat ve \u00fcr\u00fcn\u00fcn kalitesi noktas\u0131nda daha fazla bilgiye sahip olarak ekonomiye olumlu katk\u0131 sunmas\u0131 beklenir. Ancak, tabii ki bu piyasa da m\u00fckemmel i\u015flemiyor. Belli piyasa aksakl\u0131klar\u0131 mevcut. \u00d6rne\u011fin; asimetrik bilgi ve haks\u0131z rekabet gibi. Rekabet Kurulu\u2019nun raporunda alt\u0131 \u00e7izildi\u011fi \u00fczere, moda, ev-ya\u015fam-ofis, kozmetik ve anne-bebek bak\u0131m\u0131 gibi \u00fcr\u00fcn gruplar\u0131nda piyasa yo\u011funla\u015fmas\u0131 art\u0131yor. Bu \u00fcr\u00fcn gruplar\u0131nda pazardaki en b\u00fcy\u00fck iki oyuncunun pazar paylar\u0131nda y\u00fckseli\u015f var. Bu durum, piyasadaki rekabet ko\u015fullar\u0131na dikkat edilmesi gerekti\u011fine i\u015faret ediyor. Dolay\u0131s\u0131yla, e-ticaretten daha fazla fayda sa\u011flayabilmek i\u00e7in bu piyasan\u0131n titiz bi\u00e7imde d\u00fczenlenip denetlenmesi \u015fart. <\/span>
<\/span>
KAPSAYICILI\u011eINI ARTIRMALI<\/strong><\/span>
<\/span>
Son d\u00f6nemde e-ticaret platformlar\u0131yla ilgili artan \u015fikayetleri dikkate alan politika yap\u0131c\u0131lar, e-ticaretin d\u00fczenlenmesiyle ilgili kapsaml\u0131 bir kanun de\u011fi\u015fikli\u011fi i\u00e7in d\u00fc\u011fmeye basm\u0131\u015f durumdalar. Bu piyasayla ilgili yeni d\u00fczenlemelerin \u00f6ncelikle sekt\u00f6r\u00fc daraltacak ve i\u015f yapmay\u0131 zorla\u015ft\u0131racak uygulamalardan ka\u00e7\u0131nmas\u0131 gerekiyor. e-ticaret platformlar\u0131n\u0131n \u015firketlerden ald\u0131\u011f\u0131 komisyonun azalt\u0131lmas\u0131, KOB\u0130\u2019lerin pazara daha s\u0131k\u0131 bi\u00e7imde entegre edilmesi ve e-ticaret platformlar\u0131n\u0131n bir veya ikisinin piyasay\u0131 a\u015f\u0131r\u0131 domine etmesinin \u00f6n\u00fcne ge\u00e7ilmesi gibi hususlara \u00f6zellikle dikkat edilmeli. Uygulanmas\u0131 zor olsa da e-ticaret platformlar\u0131n\u0131n toplad\u0131\u011f\u0131 verileri anonimle\u015ftirerek reel sekt\u00f6r\u00fcn eri\u015fimine a\u00e7abilece\u011fi mekanizmalar \u00fczerinde \u00e7al\u0131\u015fmak laz\u0131m. Verinin ticari hayattaki de\u011ferinin her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131 bir d\u00f6nemde verilerin belli ellerde toplanmas\u0131ndan ziyade adil bi\u00e7imde kullan\u0131ma a\u00e7\u0131lmas\u0131 \u00e7ok kritik. <\/span>
<\/span>
Piyasa aksakl\u0131klar\u0131n\u0131 t\u00f6rp\u00fcleyip sekt\u00f6r\u00fc daha rekabet\u00e7i hale getirmek, g\u00fcn\u00fcn sonunda e-ticaretin sadece etkinli\u011fini de\u011fil, kapsay\u0131c\u0131l\u0131\u011f\u0131n\u0131 da art\u0131r\u0131r.<\/span><\/p> \t\t\t\t","slug":"rekabet-ve-e-ticaretin-gelecegi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Rekabet ve e-ticaretin gelece\u011fi","meta_description":"DO\u00c7. DR. NURULLAH G\u00dcR","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1096,"cropped_1200x675":null,"user":{"id":9,"name":"NURULLAH","surname":"G\u00dcR","email":"nurullah.gur@marmara.edu.tr","slug":"prof-dr-nurullah-gur","avatar":"\/front\/uploads\/avatar\/1733691600zm0eg4EVw1c01iN.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T09:51:22.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":32847,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":32748,"locale":"tr","category_id":73,"title":"Rekabet ve e-ticaretin gelece\u011fi","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. NURULLAH G\u00dcR<\/strong><\/span>
<\/strong><\/span><\/p>

Salg\u0131n d\u00f6neminde al\u0131\u015fkanl\u0131klar\u0131m\u0131z ve davran\u0131\u015f kal\u0131plar\u0131m\u0131z de\u011fi\u015fti. Bu de\u011fi\u015fimin kendini en fazla hissettirdi\u011fi alanlar\u0131n ba\u015f\u0131nda e-ticaret geliyor. <\/span>
<\/span>
e-ticaret, salg\u0131n \u00f6ncesinde t\u00fcm d\u00fcnyada belli bir ivmeyle ilerleyerek kendini hissettiriyordu. Salg\u0131n bu trendin daha da belirginle\u015fmesine neden oldu. \u00dcr\u00fcne dokunmadan almam diyen t\u00fcketicilerden tutun da \u00fcr\u00fcnlerini internet \u00fczerinden satmay\u0131 akl\u0131n\u0131n ucundan ge\u00e7irmeyen KOB\u0130\u2019ler bile e-ticareti salg\u0131n d\u00f6neminde bir \u015fekilde deneyimledi. <\/span>
<\/span>
YILLIK Y\u00dcZDE 20.2 B\u00dcY\u00dcME<\/strong><\/span>
<\/span>
K\u00fcresel \u00f6l\u00e7ekte perakende e-ticaretin toplam perakende ticaret i\u00e7erisindeki pay\u0131 y\u00fczde 14.1\u2019den y\u00fczde 18.1\u2019e y\u00fckseldi. T\u00fcrkiye\u2019de e-ticaretin toplam ticaretten ald\u0131\u011f\u0131 pay, Ocak 2020\u2019de y\u00fczde 11.7 idi. Salg\u0131n\u0131n ard\u0131ndan bu oran h\u0131zla y\u00fckselerek May\u0131s 2020\u2019de y\u00fczde 18.4\u2019\u00fc g\u00f6rd\u00fc. e-ticaretteki b\u00fcy\u00fcmenin \u00f6n\u00fcm\u00fczdeki y\u0131llarda artmas\u0131 kuvvetle muhtemel. Rekabet Kurulu\u2019nun e-ticaret piyasas\u0131na y\u00f6nelik yay\u0131nlad\u0131\u011f\u0131 son raporda payla\u015f\u0131lan Statista\u2019n\u0131n \u00f6ng\u00f6r\u00fclerine g\u00f6re, e-ticaretin T\u00fcrkiye\u2019de 2024\u2019e kadar y\u0131ll\u0131k ortalama y\u00fczde 20.2 oran\u0131nda b\u00fcy\u00fcmesi bekleniyor. Bu tahmini veri, T\u00fcrkiye\u2019nin e-ticaret kulvar\u0131nda d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen pazar\u0131 olabilece\u011fine i\u015faret ediyor. <\/span>
<\/span>
Piyasadaki aksakl\u0131klar<\/strong><\/span>
<\/span>
e-ticaretin baz\u0131 alanlarda i\u015flem maliyetlerini azaltarak, pazara eri\u015fimi kolayla\u015ft\u0131rarak, t\u00fcketicilerin fiyat ve \u00fcr\u00fcn\u00fcn kalitesi noktas\u0131nda daha fazla bilgiye sahip olarak ekonomiye olumlu katk\u0131 sunmas\u0131 beklenir. Ancak, tabii ki bu piyasa da m\u00fckemmel i\u015flemiyor. Belli piyasa aksakl\u0131klar\u0131 mevcut. \u00d6rne\u011fin; asimetrik bilgi ve haks\u0131z rekabet gibi. Rekabet Kurulu\u2019nun raporunda alt\u0131 \u00e7izildi\u011fi \u00fczere, moda, ev-ya\u015fam-ofis, kozmetik ve anne-bebek bak\u0131m\u0131 gibi \u00fcr\u00fcn gruplar\u0131nda piyasa yo\u011funla\u015fmas\u0131 art\u0131yor. Bu \u00fcr\u00fcn gruplar\u0131nda pazardaki en b\u00fcy\u00fck iki oyuncunun pazar paylar\u0131nda y\u00fckseli\u015f var. Bu durum, piyasadaki rekabet ko\u015fullar\u0131na dikkat edilmesi gerekti\u011fine i\u015faret ediyor. Dolay\u0131s\u0131yla, e-ticaretten daha fazla fayda sa\u011flayabilmek i\u00e7in bu piyasan\u0131n titiz bi\u00e7imde d\u00fczenlenip denetlenmesi \u015fart. <\/span>
<\/span>
KAPSAYICILI\u011eINI ARTIRMALI<\/strong><\/span>
<\/span>
Son d\u00f6nemde e-ticaret platformlar\u0131yla ilgili artan \u015fikayetleri dikkate alan politika yap\u0131c\u0131lar, e-ticaretin d\u00fczenlenmesiyle ilgili kapsaml\u0131 bir kanun de\u011fi\u015fikli\u011fi i\u00e7in d\u00fc\u011fmeye basm\u0131\u015f durumdalar. Bu piyasayla ilgili yeni d\u00fczenlemelerin \u00f6ncelikle sekt\u00f6r\u00fc daraltacak ve i\u015f yapmay\u0131 zorla\u015ft\u0131racak uygulamalardan ka\u00e7\u0131nmas\u0131 gerekiyor. e-ticaret platformlar\u0131n\u0131n \u015firketlerden ald\u0131\u011f\u0131 komisyonun azalt\u0131lmas\u0131, KOB\u0130\u2019lerin pazara daha s\u0131k\u0131 bi\u00e7imde entegre edilmesi ve e-ticaret platformlar\u0131n\u0131n bir veya ikisinin piyasay\u0131 a\u015f\u0131r\u0131 domine etmesinin \u00f6n\u00fcne ge\u00e7ilmesi gibi hususlara \u00f6zellikle dikkat edilmeli. Uygulanmas\u0131 zor olsa da e-ticaret platformlar\u0131n\u0131n toplad\u0131\u011f\u0131 verileri anonimle\u015ftirerek reel sekt\u00f6r\u00fcn eri\u015fimine a\u00e7abilece\u011fi mekanizmalar \u00fczerinde \u00e7al\u0131\u015fmak laz\u0131m. Verinin ticari hayattaki de\u011ferinin her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131 bir d\u00f6nemde verilerin belli ellerde toplanmas\u0131ndan ziyade adil bi\u00e7imde kullan\u0131ma a\u00e7\u0131lmas\u0131 \u00e7ok kritik. <\/span>
<\/span>
Piyasa aksakl\u0131klar\u0131n\u0131 t\u00f6rp\u00fcleyip sekt\u00f6r\u00fc daha rekabet\u00e7i hale getirmek, g\u00fcn\u00fcn sonunda e-ticaretin sadece etkinli\u011fini de\u011fil, kapsay\u0131c\u0131l\u0131\u011f\u0131n\u0131 da art\u0131r\u0131r.<\/span><\/p> \t\t\t\t","slug":"rekabet-ve-e-ticaretin-gelecegi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Rekabet ve e-ticaretin gelece\u011fi","meta_description":"DO\u00c7. DR. NURULLAH G\u00dcR","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1096,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}