nurullah.gur@marmara.edu.tr<\/a><\/p>\u00a0<\/span><\/p>Teknoloji her d\u00f6nemde ticari hayat\u0131 de\u011fi\u015ftirip d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015ft\u00fcr. \u00a0Bu etkiyi sadece Sanayi Devrimi sonras\u0131 d\u00f6nemle s\u0131n\u0131rland\u0131rmak do\u011fru olmaz. Daha \u00f6nceki d\u00f6nemlerde de teknoloji ile ticaret her daim i\u00e7 i\u00e7e ge\u00e7mi\u015ftir. At arabalar\u0131ndan b\u00fcy\u00fck yelkenli gemilere, demiryollar\u0131ndan konteynerlere, yazar kasalardan bilgisayarlara kadar irili ufakl\u0131 her bir teknolojik geli\u015fme, ticari hayatta bir iz b\u0131rakm\u0131\u015ft\u0131r.<\/span><\/p>\u00a0<\/span><\/p>G\u00fcn\u00fcm\u00fczde, bu ger\u00e7e\u011fin en canl\u0131 \u00f6rne\u011fini e-ticaret ve onun bir alt kolu olan e-ihracat alanlar\u0131nda g\u00f6zlemliyoruz. \u0130nternetin evrenselle\u015fmesi, yapay zekan\u0131n uygulama alanlar\u0131n\u0131n derinle\u015fmesi ve \u00f6deme sistemlerinin daha g\u00fcvenli ve eri\u015filebilir hale gelmesi gibi teknolojik geli\u015fmeler, ticaret hayat\u0131n\u0131n \u00f6n\u00fcndeki \u015fehir ve \u00fclke s\u0131n\u0131rlar\u0131n\u0131 neredeyse g\u00f6r\u00fcnmez hale getirdi. Bug\u00fcn geldi\u011fimiz noktada e-ticaret, b\u00fcy\u00fck \u015firketlerden mahalle esnaf\u0131na kadar reel sekt\u00f6r\u00fcn her bir akt\u00f6r\u00fcn\u00fc kapsayan bir ekosisteme d\u00f6n\u00fc\u015ft\u00fc. \u00a0 \u00a0<\/span><\/p>Dinamik bir reel sekt\u00f6r\u00fcn yan\u0131 s\u0131ra gen\u00e7 ve teknolojiye merakl\u0131 bir n\u00fcfusa sahip olan T\u00fcrkiye i\u00e7in e-ticaret, ciddi bir potansiyel bar\u0131nd\u0131rmaktad\u0131r. T\u00fcrkiye\u2019de e-ticaret hacminin 2019\u2019dan 2022\u2019ye alt\u0131 kat artm\u0131\u015f olmas\u0131 ve koronavir\u00fcs sonras\u0131nda hat\u0131r\u0131 say\u0131l\u0131r say\u0131da KOB\u0130\u2019nin e-ihracat kanal\u0131yla k\u00fcresel pazarlara giri\u015f yapm\u0131\u015f olmas\u0131, bir\u00e7ok \u015feyi a\u00e7\u0131klamaktad\u0131r.<\/span><\/p>\u00a0<\/span><\/p>* \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 * \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 *<\/span><\/strong><\/p>\u00a0<\/span><\/p>E-ticaret ve e-ihracat\u0131n reel sekt\u00f6r \u00fczerindeki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc etkisinin bilincinde olan \u0130stanbul Ticaret Odas\u0131 Stratejik Ara\u015ft\u0131rmalar Merkezi, bu konu \u00fczerinde detayl\u0131 ve veriye dayal\u0131 bir rapor yay\u0131nlad\u0131. Raporda, \u0130stanbul \u00f6zelinde reel sekt\u00f6r\u00fcn e-ticaret konusunda att\u0131klar\u0131 ad\u0131mlar, \u015firketleri e-ticarete yakla\u015ft\u0131ran motivasyon unsurlar\u0131, s\u00fcre\u00e7 i\u00e7erisinde kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlar, e-ticarete s\u0131cak bakmayan i\u015fletmelerin bak\u0131\u015f a\u00e7\u0131lar\u0131 ve gelece\u011fe ili\u015fkin olarak e-ticaret konusundaki beklentileri mercek alt\u0131na al\u0131nd\u0131. Bu konu ba\u015fl\u0131klar\u0131 ankete dayal\u0131 verilerle detayl\u0131 bi\u00e7imde analiz edildi.\u00a0<\/span><\/p>\u00a0<\/span><\/p>Raporun sonu\u00e7lar\u0131na g\u00f6re, yeni pazar alanlar\u0131 olu\u015fturmak ve m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geni\u015fletmek \u015firketleri e-ticarete y\u00f6nelten en \u00f6nemli iki motivasyon kayna\u011f\u0131d\u0131r. \u015eirketlerin e-ticaretin geli\u015fmesi i\u00e7in en b\u00fcy\u00fck beklentileri ise; siber g\u00fcvenlik \u00f6nemlerinin art\u0131r\u0131lmas\u0131na y\u00f6nelik olarak denetim mekanizmas\u0131n\u0131n geli\u015ftirilmesi ve e-ticaret platformlar\u0131n uygulam\u0131\u015f oldu\u011fu komisyon oranlar\u0131n\u0131n azalt\u0131lmas\u0131d\u0131r.\u00a0<\/span><\/p>\u00a0<\/span><\/p>* \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 * \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 *<\/span><\/strong><\/p>\u00a0<\/span><\/p>Anket bulgular\u0131, e-ticaret faaliyetinde bulunun \u015firketlerin yaln\u0131zca y\u00fczde 35.8\u2019inin e-ihracat yapt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. \u00a0\u0130hracat\u00e7\u0131 \u015firketlerin ise y\u00fczde 67.2\u2019si e-ihracat faaliyetinde bulunmaktad\u0131r. Raporun bulgular\u0131, e-ihracat imkanlar\u0131na dair \u015firketlerin \u00f6zellikle de KOB\u0130\u2019lerin- daha fazla bilgilendirilmesi gerekti\u011fine i\u015faret etmektedir.<\/span><\/p>\u00a0<\/span><\/p>Raporun kapan\u0131\u015f b\u00f6l\u00fcm\u00fc, k\u00fcresel e\u011filimler ve ba\u015far\u0131l\u0131 \u00fclke \u00f6rneklerinin yan\u0131 s\u0131ra kapsaml\u0131 anket sonu\u00e7lar\u0131na dayanarak T\u00fcrkiye\u2019nin e-ticaret ve e-ihracat performans\u0131n\u0131 y\u00fckseltmeye y\u00f6nelik 14 \u00f6nemli politika \u00f6nerisini i\u00e7ermektedir. Raporu kaleme alan ekibin bir par\u00e7as\u0131 olarak, bu \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131n\u0131n h\u0131zla b\u00fcy\u00fcyen e-ticaret ekosisteminin T\u00fcrkiye\u2019de verimli, adil ve kapsay\u0131c\u0131 bi\u00e7imde geli\u015fmesine katk\u0131 sunmas\u0131n\u0131 umut ediyorum.\u00a0<\/span><\/p>","slug":"reel-sektorun-dijital-donusumu","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1692565200AywA8GWEyOxiIqB.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":1670,"cropped_1200x675":null,"user":{"id":9,"name":"NURULLAH","surname":"G\u00dcR","email":"nurullah.gur@marmara.edu.tr","slug":"prof-dr-nurullah-gur","avatar":"\/front\/uploads\/avatar\/1733691600zm0eg4EVw1c01iN.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T09:51:22.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":42722,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":42596,"locale":"tr","category_id":73,"title":"Reel sekt\u00f6r\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"Prof. Dr. Nurullah G\u00dcR","content":"
<\/p>
nurullah.gur@marmara.edu.tr<\/a><\/p>\u00a0<\/span><\/p>Teknoloji her d\u00f6nemde ticari hayat\u0131 de\u011fi\u015ftirip d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015ft\u00fcr. \u00a0Bu etkiyi sadece Sanayi Devrimi sonras\u0131 d\u00f6nemle s\u0131n\u0131rland\u0131rmak do\u011fru olmaz. Daha \u00f6nceki d\u00f6nemlerde de teknoloji ile ticaret her daim i\u00e7 i\u00e7e ge\u00e7mi\u015ftir. At arabalar\u0131ndan b\u00fcy\u00fck yelkenli gemilere, demiryollar\u0131ndan konteynerlere, yazar kasalardan bilgisayarlara kadar irili ufakl\u0131 her bir teknolojik geli\u015fme, ticari hayatta bir iz b\u0131rakm\u0131\u015ft\u0131r.<\/span><\/p>\u00a0<\/span><\/p>G\u00fcn\u00fcm\u00fczde, bu ger\u00e7e\u011fin en canl\u0131 \u00f6rne\u011fini e-ticaret ve onun bir alt kolu olan e-ihracat alanlar\u0131nda g\u00f6zlemliyoruz. \u0130nternetin evrenselle\u015fmesi, yapay zekan\u0131n uygulama alanlar\u0131n\u0131n derinle\u015fmesi ve \u00f6deme sistemlerinin daha g\u00fcvenli ve eri\u015filebilir hale gelmesi gibi teknolojik geli\u015fmeler, ticaret hayat\u0131n\u0131n \u00f6n\u00fcndeki \u015fehir ve \u00fclke s\u0131n\u0131rlar\u0131n\u0131 neredeyse g\u00f6r\u00fcnmez hale getirdi. Bug\u00fcn geldi\u011fimiz noktada e-ticaret, b\u00fcy\u00fck \u015firketlerden mahalle esnaf\u0131na kadar reel sekt\u00f6r\u00fcn her bir akt\u00f6r\u00fcn\u00fc kapsayan bir ekosisteme d\u00f6n\u00fc\u015ft\u00fc. \u00a0 \u00a0<\/span><\/p>Dinamik bir reel sekt\u00f6r\u00fcn yan\u0131 s\u0131ra gen\u00e7 ve teknolojiye merakl\u0131 bir n\u00fcfusa sahip olan T\u00fcrkiye i\u00e7in e-ticaret, ciddi bir potansiyel bar\u0131nd\u0131rmaktad\u0131r. T\u00fcrkiye\u2019de e-ticaret hacminin 2019\u2019dan 2022\u2019ye alt\u0131 kat artm\u0131\u015f olmas\u0131 ve koronavir\u00fcs sonras\u0131nda hat\u0131r\u0131 say\u0131l\u0131r say\u0131da KOB\u0130\u2019nin e-ihracat kanal\u0131yla k\u00fcresel pazarlara giri\u015f yapm\u0131\u015f olmas\u0131, bir\u00e7ok \u015feyi a\u00e7\u0131klamaktad\u0131r.<\/span><\/p>\u00a0<\/span><\/p>* \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 * \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 *<\/span><\/strong><\/p>\u00a0<\/span><\/p>E-ticaret ve e-ihracat\u0131n reel sekt\u00f6r \u00fczerindeki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc etkisinin bilincinde olan \u0130stanbul Ticaret Odas\u0131 Stratejik Ara\u015ft\u0131rmalar Merkezi, bu konu \u00fczerinde detayl\u0131 ve veriye dayal\u0131 bir rapor yay\u0131nlad\u0131. Raporda, \u0130stanbul \u00f6zelinde reel sekt\u00f6r\u00fcn e-ticaret konusunda att\u0131klar\u0131 ad\u0131mlar, \u015firketleri e-ticarete yakla\u015ft\u0131ran motivasyon unsurlar\u0131, s\u00fcre\u00e7 i\u00e7erisinde kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlar, e-ticarete s\u0131cak bakmayan i\u015fletmelerin bak\u0131\u015f a\u00e7\u0131lar\u0131 ve gelece\u011fe ili\u015fkin olarak e-ticaret konusundaki beklentileri mercek alt\u0131na al\u0131nd\u0131. Bu konu ba\u015fl\u0131klar\u0131 ankete dayal\u0131 verilerle detayl\u0131 bi\u00e7imde analiz edildi.\u00a0<\/span><\/p>\u00a0<\/span><\/p>Raporun sonu\u00e7lar\u0131na g\u00f6re, yeni pazar alanlar\u0131 olu\u015fturmak ve m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geni\u015fletmek \u015firketleri e-ticarete y\u00f6nelten en \u00f6nemli iki motivasyon kayna\u011f\u0131d\u0131r. \u015eirketlerin e-ticaretin geli\u015fmesi i\u00e7in en b\u00fcy\u00fck beklentileri ise; siber g\u00fcvenlik \u00f6nemlerinin art\u0131r\u0131lmas\u0131na y\u00f6nelik olarak denetim mekanizmas\u0131n\u0131n geli\u015ftirilmesi ve e-ticaret platformlar\u0131n uygulam\u0131\u015f oldu\u011fu komisyon oranlar\u0131n\u0131n azalt\u0131lmas\u0131d\u0131r.\u00a0<\/span><\/p>\u00a0<\/span><\/p>* \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 * \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 *<\/span><\/strong><\/p>\u00a0<\/span><\/p>Anket bulgular\u0131, e-ticaret faaliyetinde bulunun \u015firketlerin yaln\u0131zca y\u00fczde 35.8\u2019inin e-ihracat yapt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. \u00a0\u0130hracat\u00e7\u0131 \u015firketlerin ise y\u00fczde 67.2\u2019si e-ihracat faaliyetinde bulunmaktad\u0131r. Raporun bulgular\u0131, e-ihracat imkanlar\u0131na dair \u015firketlerin \u00f6zellikle de KOB\u0130\u2019lerin- daha fazla bilgilendirilmesi gerekti\u011fine i\u015faret etmektedir.<\/span><\/p>\u00a0<\/span><\/p>Raporun kapan\u0131\u015f b\u00f6l\u00fcm\u00fc, k\u00fcresel e\u011filimler ve ba\u015far\u0131l\u0131 \u00fclke \u00f6rneklerinin yan\u0131 s\u0131ra kapsaml\u0131 anket sonu\u00e7lar\u0131na dayanarak T\u00fcrkiye\u2019nin e-ticaret ve e-ihracat performans\u0131n\u0131 y\u00fckseltmeye y\u00f6nelik 14 \u00f6nemli politika \u00f6nerisini i\u00e7ermektedir. Raporu kaleme alan ekibin bir par\u00e7as\u0131 olarak, bu \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131n\u0131n h\u0131zla b\u00fcy\u00fcyen e-ticaret ekosisteminin T\u00fcrkiye\u2019de verimli, adil ve kapsay\u0131c\u0131 bi\u00e7imde geli\u015fmesine katk\u0131 sunmas\u0131n\u0131 umut ediyorum.\u00a0<\/span><\/p>","slug":"reel-sektorun-dijital-donusumu","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1692565200AywA8GWEyOxiIqB.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1692565200AywA8GWEyOxiIqB.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":1670,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}