{"status":true,"post":{"id":31738,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 16:54:05","created_at":"2022-03-10T21:00:00.000000Z","updated_at":"2022-10-24T13:54:05.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":31738,"is_featured":0,"title":"Platformlarda tavuk yumurta problemini \u00e7\u00f6zmek-2","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
ail.com<\/strong><\/span><\/p>

Ge\u00e7ti\u011fimiz yaz\u0131da platform ekosistemlerinde ba\u015flang\u0131\u00e7ta en \u00f6nemli problemlerden biri olan tavuk yumurta probleminin \u00fcstesinden gelmek i\u00e7in uygulanabilecek baz\u0131 stratejilere de\u011finmi\u015ftik. Bu yaz\u0131da, s\u00f6z konusu problemin \u00fcstesinden gelmek i\u00e7in uygulanabilecek di\u011fer stratejileri inceleyece\u011fiz.<\/span>
<\/span>
PLATFORMUN HER \u0130K\u0130 Y\u00d6N\u00dcNDEK\u0130 ETK\u0130LE\u015e\u0130M\u0130 E\u015eZAMANLI GER\u00c7EKLE\u015eT\u0130RMEK <\/strong><\/span>
<\/span>
Al\u0131c\u0131 ve sat\u0131c\u0131lar\u0131n ya da \u00fcretici ve t\u00fcketicilerin yeterince olmad\u0131\u011f\u0131 s\u0131\u011f platformlarda etkile\u015fimi sa\u011flamak haliyle \u00e7ok g\u00fc\u00e7t\u00fcr. <\/span>
<\/span>
Foursquare ilk zamanlar\u0131nda uzunca bir s\u00fcre bu problemle ba\u015fa \u00e7\u0131kmaya \u00e7al\u0131\u015ft\u0131. Bu problemin \u00fcstesinden gelmek i\u00e7in uygulanabilecek etkili bir strateji, ni\u015f bir dikey tayin edip s\u00f6z konusu dikeyde yer alan platformun her iki y\u00f6n\u00fcndeki oyuncular\u0131n ayn\u0131 anda etkile\u015fime girmesini sa\u011flamakt\u0131r. \u00d6rne\u011fin Facebook ilk yola \u00e7\u0131kt\u0131\u011f\u0131nda, Harvard \u00dcniversitesi\u2019ndeki t\u00fcm \u00f6\u011frencileri dahil etti\u011fi bir veri taban\u0131yla ba\u015flad\u0131 ve \u00fcniversite kamp\u00fcs\u00fcndeki t\u00fcm gen\u00e7lerin platformdan bahsetmesini sa\u011flad\u0131.<\/span>
<\/span>
FARKLI B\u0130R OLU\u015eUMUN SIRTINDAN GE\u00c7\u0130NMEK<\/strong><\/span>
<\/span>
Yeni yola koyulan bir platformun b\u00fcy\u00fcmesi i\u00e7in en k\u0131sa \u00e7\u00f6z\u00fcmlerden biri, hedef kitlesine uyan \u00e7ok say\u0131da kullan\u0131c\u0131n\u0131n bulundu\u011fu di\u011fer platformlar\u0131 hedeflemektir. PayPal sistemi ilk yola \u00e7\u0131kt\u0131\u011f\u0131nda \u00f6deme sistemine en s\u0131cak bakabilecek bireysel sat\u0131c\u0131lar\u0131n yo\u011funlukla bulundu\u011fu bir a\u011f olan eBay a\u011f\u0131ndan fazlas\u0131yla faydaland\u0131. PayPal kurucular\u0131, yazd\u0131klar\u0131 yaz\u0131l\u0131m botlar\u0131yla \u00f6deme y\u00f6ntemi olarak PayPal\u2019i tercih etti\u011fini belirten \u00e7ok say\u0131da sahte al\u0131c\u0131 hesab\u0131 olu\u015fturdu. Ba\u015flang\u0131\u00e7ta bu \u00f6deme y\u00f6nteminden haberdar olmayan sat\u0131c\u0131lar bu sayede PayPal\u2019i tan\u0131d\u0131 ve k\u0131sa s\u00fcre i\u00e7erisinde kabul etti\u011fi \u00f6deme y\u00f6ntemleri aras\u0131na PayPal\u2019i de dahil eder oldu.<\/span>
<\/span>
G\u00fcnl\u00fck ev ve oda kiralama platformu AirBnB ilk yola koyuldu\u011funda, ABD\u2019nin sahibinden.com\u2019u olarak nitelendirilebilecek k\u00f6kl\u00fc bir ge\u00e7mi\u015fi olan Craigslist platformunda ilan vermenin \u00e7ok say\u0131da ad\u0131mdan olu\u015fan zahmetli bir i\u015f olmas\u0131n\u0131 f\u0131rsat bildi. AirBnb, kullan\u0131c\u0131lar\u0131na tek bir form doldurtarak h\u0131zl\u0131ca ilan yay\u0131nlama hizmeti vermekle kalmay\u0131p form \u00fczerindeki tercihli butona t\u0131kland\u0131\u011f\u0131 takdirde a\u00e7\u0131lan yeni pencere \u00fczerinden zahmetli olan Craigslist\u2019te ayn\u0131 ilan\u0131 yay\u0131nlama i\u015fini yaz\u0131l\u0131msal olarak otomatik halletti. \u0130lk haftalar\u0131nda bir\u00e7ok kullan\u0131c\u0131 s\u0131rf bu y\u00fczden AirBnB kullan\u0131c\u0131s\u0131 oldu. <\/span>
<\/span>
Benzer \u015fekilde YouTube platformu da ilk zamanlar\u0131nda, o zaman \u00e7ok pop\u00fcler olan MySpace platformundaki \u00e7ok takip\u00e7ili kullan\u0131c\u0131lar\u0131 hedefleyip bu kullan\u0131c\u0131lara kendi video kanallar\u0131n\u0131 olu\u015fturmalar\u0131 i\u00e7in cazip bir alternatif sundu.<\/span>
<\/span>
TOHUM EKME (SEED\u0130NG)<\/strong><\/span>
<\/span>
Bu strateji, platformun erken benimseyici kitlesine odaklanarak erken benimseyiciler nezdinde ideal de\u011fer \u00f6nerisini platformun kendisinin \u00fcretmesi ve bu sayede de\u011fer \u00fcretim i\u015fini te\u015fvik etmesini \u00f6zendirmesi fikrine dayan\u0131r. Google, App Store\u2019a rakip olarak \u00e7\u0131kard\u0131\u011f\u0131 Android tabanl\u0131 ak\u0131ll\u0131 telefonlar\u0131n mobil uygulama ma\u011fazas\u0131 Google Play pazaryerini yaz\u0131l\u0131mc\u0131lar nezdinde \u00f6zendirmek i\u00e7in ba\u015flang\u0131\u00e7ta program\u0131 kullanarak yaz\u0131l\u0131m\u0131 geli\u015ftiren mobil uygulama geli\u015ftiricilerini te\u015fvik etmek i\u00e7in 5 milyon dolar \u00f6d\u00fcl da\u011f\u0131tt\u0131.<\/span><\/p> \t\t\t\t","slug":"platformlarda-tavuk-yumurta-problemini-cozmek-2","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platformlarda tavuk yumurta problemini \u00e7\u00f6zmek-2","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1094,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":31837,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":31738,"locale":"tr","category_id":73,"title":"Platformlarda tavuk yumurta problemini \u00e7\u00f6zmek-2","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
ail.com<\/strong><\/span><\/p>

Ge\u00e7ti\u011fimiz yaz\u0131da platform ekosistemlerinde ba\u015flang\u0131\u00e7ta en \u00f6nemli problemlerden biri olan tavuk yumurta probleminin \u00fcstesinden gelmek i\u00e7in uygulanabilecek baz\u0131 stratejilere de\u011finmi\u015ftik. Bu yaz\u0131da, s\u00f6z konusu problemin \u00fcstesinden gelmek i\u00e7in uygulanabilecek di\u011fer stratejileri inceleyece\u011fiz.<\/span>
<\/span>
PLATFORMUN HER \u0130K\u0130 Y\u00d6N\u00dcNDEK\u0130 ETK\u0130LE\u015e\u0130M\u0130 E\u015eZAMANLI GER\u00c7EKLE\u015eT\u0130RMEK <\/strong><\/span>
<\/span>
Al\u0131c\u0131 ve sat\u0131c\u0131lar\u0131n ya da \u00fcretici ve t\u00fcketicilerin yeterince olmad\u0131\u011f\u0131 s\u0131\u011f platformlarda etkile\u015fimi sa\u011flamak haliyle \u00e7ok g\u00fc\u00e7t\u00fcr. <\/span>
<\/span>
Foursquare ilk zamanlar\u0131nda uzunca bir s\u00fcre bu problemle ba\u015fa \u00e7\u0131kmaya \u00e7al\u0131\u015ft\u0131. Bu problemin \u00fcstesinden gelmek i\u00e7in uygulanabilecek etkili bir strateji, ni\u015f bir dikey tayin edip s\u00f6z konusu dikeyde yer alan platformun her iki y\u00f6n\u00fcndeki oyuncular\u0131n ayn\u0131 anda etkile\u015fime girmesini sa\u011flamakt\u0131r. \u00d6rne\u011fin Facebook ilk yola \u00e7\u0131kt\u0131\u011f\u0131nda, Harvard \u00dcniversitesi\u2019ndeki t\u00fcm \u00f6\u011frencileri dahil etti\u011fi bir veri taban\u0131yla ba\u015flad\u0131 ve \u00fcniversite kamp\u00fcs\u00fcndeki t\u00fcm gen\u00e7lerin platformdan bahsetmesini sa\u011flad\u0131.<\/span>
<\/span>
FARKLI B\u0130R OLU\u015eUMUN SIRTINDAN GE\u00c7\u0130NMEK<\/strong><\/span>
<\/span>
Yeni yola koyulan bir platformun b\u00fcy\u00fcmesi i\u00e7in en k\u0131sa \u00e7\u00f6z\u00fcmlerden biri, hedef kitlesine uyan \u00e7ok say\u0131da kullan\u0131c\u0131n\u0131n bulundu\u011fu di\u011fer platformlar\u0131 hedeflemektir. PayPal sistemi ilk yola \u00e7\u0131kt\u0131\u011f\u0131nda \u00f6deme sistemine en s\u0131cak bakabilecek bireysel sat\u0131c\u0131lar\u0131n yo\u011funlukla bulundu\u011fu bir a\u011f olan eBay a\u011f\u0131ndan fazlas\u0131yla faydaland\u0131. PayPal kurucular\u0131, yazd\u0131klar\u0131 yaz\u0131l\u0131m botlar\u0131yla \u00f6deme y\u00f6ntemi olarak PayPal\u2019i tercih etti\u011fini belirten \u00e7ok say\u0131da sahte al\u0131c\u0131 hesab\u0131 olu\u015fturdu. Ba\u015flang\u0131\u00e7ta bu \u00f6deme y\u00f6nteminden haberdar olmayan sat\u0131c\u0131lar bu sayede PayPal\u2019i tan\u0131d\u0131 ve k\u0131sa s\u00fcre i\u00e7erisinde kabul etti\u011fi \u00f6deme y\u00f6ntemleri aras\u0131na PayPal\u2019i de dahil eder oldu.<\/span>
<\/span>
G\u00fcnl\u00fck ev ve oda kiralama platformu AirBnB ilk yola koyuldu\u011funda, ABD\u2019nin sahibinden.com\u2019u olarak nitelendirilebilecek k\u00f6kl\u00fc bir ge\u00e7mi\u015fi olan Craigslist platformunda ilan vermenin \u00e7ok say\u0131da ad\u0131mdan olu\u015fan zahmetli bir i\u015f olmas\u0131n\u0131 f\u0131rsat bildi. AirBnb, kullan\u0131c\u0131lar\u0131na tek bir form doldurtarak h\u0131zl\u0131ca ilan yay\u0131nlama hizmeti vermekle kalmay\u0131p form \u00fczerindeki tercihli butona t\u0131kland\u0131\u011f\u0131 takdirde a\u00e7\u0131lan yeni pencere \u00fczerinden zahmetli olan Craigslist\u2019te ayn\u0131 ilan\u0131 yay\u0131nlama i\u015fini yaz\u0131l\u0131msal olarak otomatik halletti. \u0130lk haftalar\u0131nda bir\u00e7ok kullan\u0131c\u0131 s\u0131rf bu y\u00fczden AirBnB kullan\u0131c\u0131s\u0131 oldu. <\/span>
<\/span>
Benzer \u015fekilde YouTube platformu da ilk zamanlar\u0131nda, o zaman \u00e7ok pop\u00fcler olan MySpace platformundaki \u00e7ok takip\u00e7ili kullan\u0131c\u0131lar\u0131 hedefleyip bu kullan\u0131c\u0131lara kendi video kanallar\u0131n\u0131 olu\u015fturmalar\u0131 i\u00e7in cazip bir alternatif sundu.<\/span>
<\/span>
TOHUM EKME (SEED\u0130NG)<\/strong><\/span>
<\/span>
Bu strateji, platformun erken benimseyici kitlesine odaklanarak erken benimseyiciler nezdinde ideal de\u011fer \u00f6nerisini platformun kendisinin \u00fcretmesi ve bu sayede de\u011fer \u00fcretim i\u015fini te\u015fvik etmesini \u00f6zendirmesi fikrine dayan\u0131r. Google, App Store\u2019a rakip olarak \u00e7\u0131kard\u0131\u011f\u0131 Android tabanl\u0131 ak\u0131ll\u0131 telefonlar\u0131n mobil uygulama ma\u011fazas\u0131 Google Play pazaryerini yaz\u0131l\u0131mc\u0131lar nezdinde \u00f6zendirmek i\u00e7in ba\u015flang\u0131\u00e7ta program\u0131 kullanarak yaz\u0131l\u0131m\u0131 geli\u015ftiren mobil uygulama geli\u015ftiricilerini te\u015fvik etmek i\u00e7in 5 milyon dolar \u00f6d\u00fcl da\u011f\u0131tt\u0131.<\/span><\/p> \t\t\t\t","slug":"platformlarda-tavuk-yumurta-problemini-cozmek-2","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platformlarda tavuk yumurta problemini \u00e7\u00f6zmek-2","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1094,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}