{"status":true,"post":{"id":30073,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 16:14:09","created_at":"2021-12-16T21:00:00.000000Z","updated_at":"2022-10-24T13:14:09.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":30073,"is_featured":0,"title":"Platformlarda \u00e7ekirdek etkile\u015fimi kurgulamak","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span>
<\/span>
Dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde ya\u015fam\u0131m\u0131zda gittik\u00e7e daha s\u0131k g\u00f6rmeye al\u0131\u015ft\u0131\u011f\u0131m\u0131z platform ekosistemlerinin i\u015fleyi\u015f mekanizmas\u0131n\u0131 inceleyen yaz\u0131 dizimize kald\u0131\u011f\u0131m\u0131z yerden devam ediyoruz. Bu yaz\u0131da platform i\u015f modelinde mimariyi kurgularken en ba\u015fta tasarlanmas\u0131 ve \u00e7ok iyibi\u00e7imde kurgulanmas\u0131 gereken en temel mekanizma olan \u2018\u00e7ekirdek etkile\u015fim\u2019i inceleyece\u011fiz. <\/span>
<\/span>
Hangi sekt\u00f6rde ve hangi platform i\u00e7in s\u00f6z konusu olursa olsun \u00e7ekirdek etkile\u015fim \u00f6z\u00fcnde; 1. Kat\u0131l\u0131mc\u0131lar, 2. (de\u011fi\u015f toku\u015fu yap\u0131lan en temel) De\u011fer birimi ve 3. Filtre (e\u015fle\u015ftirme) mekanizmas\u0131ndan olu\u015fur. <\/span>
Bu temel unsurlar\u0131 tek tek inceleyelim. <\/span>
<\/span>
1. KATILIMCILAR<\/strong><\/span>
<\/span>
Sistemin bir de\u011fer olu\u015fturabilmesi i\u00e7in al\u0131c\u0131 ve sat\u0131c\u0131, hizmeti alan ve sunan vb. olmak \u00fczere kat\u0131l\u0131mc\u0131lar\u0131n varl\u0131\u011f\u0131na ihtiya\u00e7 var. Sahibinden.com\u2019da emlak ve ara\u00e7 sahiplerine bu mallar\u0131 sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnen potansiyel al\u0131c\u0131lar, kat\u0131l\u0131mc\u0131 kitlesini olu\u015fturur. Uber benzeri bir platformda ise kendi arac\u0131yla \u015fof\u00f6rl\u00fck yapmak isteyen s\u00fcr\u00fcc\u00fcler ile hizmeti alan t\u00fcketiciler, kullan\u0131c\u0131 kitlesini olu\u015fturur. <\/span>
<\/span>
2. DE\u011eER B\u0130R\u0130M\u0130<\/strong><\/span>
<\/span>
De\u011fer birimi al\u0131\u015fveri\u015fi yap\u0131lan en temel unsurdur. Bu de\u011fer birimi YouTube\u2019da sisteme y\u00fcklenmi\u015f olan bir video iken, Instagram\u2019da payla\u015f\u0131lan bir foto\u011fraft\u0131r. Uber\u2019de ise platform sayesinde al\u0131nan kolay hizmettir.<\/span>
<\/span>
3. F\u0130LTRE (E\u015eLE\u015eT\u0130RME) MEKAN\u0130ZMASI<\/strong><\/span>
<\/span>
Platformu tercih nedeni haline getiren ve karma\u015f\u0131k algoritmalarla ba\u015fka yerde bulunamayacak \u00f6l\u00e7\u00fcde etkin bir e\u015fle\u015ftirme sa\u011flayan mekanizmay\u0131 ifade eder. \u00d6rne\u011fin, Uber gibi bir \u00f6rnekte istekte bulunan kullan\u0131c\u0131n\u0131n nerede oldu\u011fu, nereye gitmek istedi\u011fi, s\u00fcr\u00fcc\u00fc tercihinde belirtmi\u015f oldu\u011fu minimum asgari \u015fartlar (s\u00fcr\u00fcc\u00fcn\u00fcn minimum ortalama puan\u0131) vs. bir\u00e7ok farkl\u0131 kriteri g\u00f6z \u00f6n\u00fcnde bulundurarak o anda en yak\u0131n konumda bulunan ve m\u00fcsaitli\u011fi \/ rotas\u0131 en uygun arac\u0131 y\u00f6nlendirerek t\u00fcm kat\u0131l\u0131mc\u0131lar i\u00e7in en uygun ve verimli \u00e7\u00f6z\u00fcm sunulur. Platformun optimizasyon yaparak sundu\u011fu bu katma de\u011fer, zamanla t\u00fcm payda\u015flar\u0131 i\u00e7in platforma ba\u011f\u0131ml\u0131l\u0131k yap\u0131c\u0131 bir \u00f6zellik haline gelir. <\/span>
<\/span>
S\u00f6z konusu durum YouTube videolar\u0131 i\u00e7in de ge\u00e7erli. Kullan\u0131c\u0131lar sadece arad\u0131\u011f\u0131 anahtar kelimelerle uyu\u015fan videolar\u0131 de\u011fil, ayn\u0131 zamanda sonu\u00e7lar i\u00e7erisinde konuyla ilgili en \u00e7ok izlenen ve be\u011feni alm\u0131\u015f videolar\u0131 g\u00f6r\u00fcnt\u00fcler. <\/span>
<\/span>
Hatta platform zamanla, yapay zekadan da faydalanarak kullan\u0131c\u0131lar\u0131n profilini ve ge\u00e7mi\u015f izleme davran\u0131\u015f\u0131n\u0131 analiz ederek, ge\u00e7mi\u015fte izlenen videolarla uyumlu ki\u015fiselle\u015ftirilmi\u015f sonu\u00e7lar g\u00f6r\u00fcnt\u00fcler.<\/span>
<\/span>
\u00d6zetle, sofistike yaz\u0131l\u0131m algoritmalar\u0131 ve yapay zeka ile donat\u0131lm\u0131\u015f e\u015fle\u015ftirme mekanizmalar\u0131 sayesinde dijital platformlar tercih edilen, hatta gelece\u011fin vazge\u00e7ilmez \u00e7\u00f6z\u00fcm alternatifleri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/span><\/p> \t\t\t\t","slug":"platformlarda-cekirdek-etkilesimi-kurgulamak","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platformlarda \u00e7ekirdek etkile\u015fimi kurgulamak","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1124,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":30172,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":30073,"locale":"tr","category_id":73,"title":"Platformlarda \u00e7ekirdek etkile\u015fimi kurgulamak","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span>
<\/span>
Dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde ya\u015fam\u0131m\u0131zda gittik\u00e7e daha s\u0131k g\u00f6rmeye al\u0131\u015ft\u0131\u011f\u0131m\u0131z platform ekosistemlerinin i\u015fleyi\u015f mekanizmas\u0131n\u0131 inceleyen yaz\u0131 dizimize kald\u0131\u011f\u0131m\u0131z yerden devam ediyoruz. Bu yaz\u0131da platform i\u015f modelinde mimariyi kurgularken en ba\u015fta tasarlanmas\u0131 ve \u00e7ok iyibi\u00e7imde kurgulanmas\u0131 gereken en temel mekanizma olan \u2018\u00e7ekirdek etkile\u015fim\u2019i inceleyece\u011fiz. <\/span>
<\/span>
Hangi sekt\u00f6rde ve hangi platform i\u00e7in s\u00f6z konusu olursa olsun \u00e7ekirdek etkile\u015fim \u00f6z\u00fcnde; 1. Kat\u0131l\u0131mc\u0131lar, 2. (de\u011fi\u015f toku\u015fu yap\u0131lan en temel) De\u011fer birimi ve 3. Filtre (e\u015fle\u015ftirme) mekanizmas\u0131ndan olu\u015fur. <\/span>
Bu temel unsurlar\u0131 tek tek inceleyelim. <\/span>
<\/span>
1. KATILIMCILAR<\/strong><\/span>
<\/span>
Sistemin bir de\u011fer olu\u015fturabilmesi i\u00e7in al\u0131c\u0131 ve sat\u0131c\u0131, hizmeti alan ve sunan vb. olmak \u00fczere kat\u0131l\u0131mc\u0131lar\u0131n varl\u0131\u011f\u0131na ihtiya\u00e7 var. Sahibinden.com\u2019da emlak ve ara\u00e7 sahiplerine bu mallar\u0131 sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnen potansiyel al\u0131c\u0131lar, kat\u0131l\u0131mc\u0131 kitlesini olu\u015fturur. Uber benzeri bir platformda ise kendi arac\u0131yla \u015fof\u00f6rl\u00fck yapmak isteyen s\u00fcr\u00fcc\u00fcler ile hizmeti alan t\u00fcketiciler, kullan\u0131c\u0131 kitlesini olu\u015fturur. <\/span>
<\/span>
2. DE\u011eER B\u0130R\u0130M\u0130<\/strong><\/span>
<\/span>
De\u011fer birimi al\u0131\u015fveri\u015fi yap\u0131lan en temel unsurdur. Bu de\u011fer birimi YouTube\u2019da sisteme y\u00fcklenmi\u015f olan bir video iken, Instagram\u2019da payla\u015f\u0131lan bir foto\u011fraft\u0131r. Uber\u2019de ise platform sayesinde al\u0131nan kolay hizmettir.<\/span>
<\/span>
3. F\u0130LTRE (E\u015eLE\u015eT\u0130RME) MEKAN\u0130ZMASI<\/strong><\/span>
<\/span>
Platformu tercih nedeni haline getiren ve karma\u015f\u0131k algoritmalarla ba\u015fka yerde bulunamayacak \u00f6l\u00e7\u00fcde etkin bir e\u015fle\u015ftirme sa\u011flayan mekanizmay\u0131 ifade eder. \u00d6rne\u011fin, Uber gibi bir \u00f6rnekte istekte bulunan kullan\u0131c\u0131n\u0131n nerede oldu\u011fu, nereye gitmek istedi\u011fi, s\u00fcr\u00fcc\u00fc tercihinde belirtmi\u015f oldu\u011fu minimum asgari \u015fartlar (s\u00fcr\u00fcc\u00fcn\u00fcn minimum ortalama puan\u0131) vs. bir\u00e7ok farkl\u0131 kriteri g\u00f6z \u00f6n\u00fcnde bulundurarak o anda en yak\u0131n konumda bulunan ve m\u00fcsaitli\u011fi \/ rotas\u0131 en uygun arac\u0131 y\u00f6nlendirerek t\u00fcm kat\u0131l\u0131mc\u0131lar i\u00e7in en uygun ve verimli \u00e7\u00f6z\u00fcm sunulur. Platformun optimizasyon yaparak sundu\u011fu bu katma de\u011fer, zamanla t\u00fcm payda\u015flar\u0131 i\u00e7in platforma ba\u011f\u0131ml\u0131l\u0131k yap\u0131c\u0131 bir \u00f6zellik haline gelir. <\/span>
<\/span>
S\u00f6z konusu durum YouTube videolar\u0131 i\u00e7in de ge\u00e7erli. Kullan\u0131c\u0131lar sadece arad\u0131\u011f\u0131 anahtar kelimelerle uyu\u015fan videolar\u0131 de\u011fil, ayn\u0131 zamanda sonu\u00e7lar i\u00e7erisinde konuyla ilgili en \u00e7ok izlenen ve be\u011feni alm\u0131\u015f videolar\u0131 g\u00f6r\u00fcnt\u00fcler. <\/span>
<\/span>
Hatta platform zamanla, yapay zekadan da faydalanarak kullan\u0131c\u0131lar\u0131n profilini ve ge\u00e7mi\u015f izleme davran\u0131\u015f\u0131n\u0131 analiz ederek, ge\u00e7mi\u015fte izlenen videolarla uyumlu ki\u015fiselle\u015ftirilmi\u015f sonu\u00e7lar g\u00f6r\u00fcnt\u00fcler.<\/span>
<\/span>
\u00d6zetle, sofistike yaz\u0131l\u0131m algoritmalar\u0131 ve yapay zeka ile donat\u0131lm\u0131\u015f e\u015fle\u015ftirme mekanizmalar\u0131 sayesinde dijital platformlar tercih edilen, hatta gelece\u011fin vazge\u00e7ilmez \u00e7\u00f6z\u00fcm alternatifleri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/span><\/p> \t\t\t\t","slug":"platformlarda-cekirdek-etkilesimi-kurgulamak","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platformlarda \u00e7ekirdek etkile\u015fimi kurgulamak","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1124,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}