{"status":true,"post":{"id":18757,"user_id":23,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:16:47","created_at":"2018-07-29T21:00:00.000000Z","updated_at":"2022-10-24T10:16:47.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":18757,"is_featured":0,"title":"Perakende ticarette i\u015fler nas\u0131l gidiyor?","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">T\u00fcrkiye \u0130statistik Kurumu 18\/07\/2018 g\u00fcn\u00fc May\u0131s 2018 ay\u0131 perakende sat\u0131\u015f istatistiklerini a\u00e7\u0131klad\u0131. A\u00e7\u0131klanan verilere g\u00f6re; takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f sabit fiyatlarla perakende sat\u0131\u015f hacmi 2018 y\u0131l\u0131 may\u0131s ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 4.6 artt\u0131. Ayn\u0131 ayda g\u0131da, i\u00e7ecek ve t\u00fct\u00fcn sat\u0131\u015flar\u0131 y\u00fczde 7.6, g\u0131da d\u0131\u015f\u0131 sat\u0131\u015flar (otomotiv yak\u0131t\u0131 hari\u00e7) y\u00fczde 4.3, otomotiv yak\u0131t\u0131 sat\u0131\u015flar\u0131 y\u00fczde 1.6 artt\u0131.<\/span><\/p>  <p><span class=\"large\">S\u00f6z konusu endeks hesaplan\u0131rken cari fiyatlardaki oynakl\u0131klardan ar\u0131nd\u0131r\u0131lmaya \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131ndan veriler daha anlaml\u0131d\u0131r. Yani kurlara veya fiyatlara ba\u011fl\u0131 olarak y\u00fcksek g\u00f6r\u00fclen cirolar burada ar\u0131nd\u0131r\u0131lm\u0131\u015f durumdad\u0131r. O y\u00fczden veriler reel durumu daha iyi yans\u0131t\u0131yor diyebiliriz.<\/span><\/p>  <p><span class=\"large\">Burada bir \u00f6nceki y\u0131la g\u00f6re bir art\u0131\u015f oldu\u011funda, bir \u00f6nceki y\u0131la g\u00f6re cirom azald\u0131 diyen firmalar\u0131n kendi m\u00fc\u015fteri ve tedarik\u00e7i ili\u015fkilerini g\u00f6zden ge\u00e7irmesi gerekiyor. Y\u00fcksek fiyatlarla al\u0131nan girdiler sat\u0131\u015f fiyat\u0131nda piyasay\u0131 tutturamamak anlam\u0131na geldi\u011finden ciro kayb\u0131 olu\u015fturabilir. Kald\u0131 ki piyasaya yeni gelen oyuncular m\u00fc\u015fterinizi elinden kapm\u0131\u015f olabilir. Bir\u00e7ok sebep ciro d\u00fc\u015f\u00fc\u015f\u00fc i\u00e7in bahane olabilece\u011fi halde, genel olarak piyasa k\u00f6t\u00fc deyip ge\u00e7iveriyoruz. Neden? \u00c7\u00fcnk\u00fc genel olarak mevcut d\u00fczeni s\u00fcrd\u00fcrme e\u011filimimiz var. Dolay\u0131s\u0131yla de\u011fi\u015fim tedirgin edebiliyor. Oysa piyasa ko\u015fullar\u0131 o kadar dinamik ki, s\u00fcrekli yenilenmeyi gerekli k\u0131l\u0131yor. Piyasada alternatif \u00fcr\u00fcn var m\u0131? Sat\u0131\u015f \u015fartlar\u0131nda de\u011fi\u015fiklik var m\u0131? T\u00fcketici tercihleri de\u011fi\u015fiyor mu? Ve daha bir s\u00fcr\u00fc sorular\u0131 ekip olarak sorgulamal\u0131 ve analiz etmeliyiz.<\/span><\/p>  <p><span class=\"large\">\u00d6rne\u011fin ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re veriler perakende cironun y\u00fczde 19.5 artt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Siz de kendi cironuza May\u0131s 2017-2018 d\u00f6nemi i\u00e7in bak\u0131n. E\u011fer bu art\u0131\u015f\u0131 yakalayamad\u0131n\u0131z ise sorun sizin \u015firketinizdedir. Ya \u00fcr\u00fcne olan ilgi azalmakta, ya da piyasa pastas\u0131ndaki pay\u0131n\u0131z\u0131 kaybediyorsunuz. Sat\u0131\u015f bir ekip i\u015fidir ve bu ekip san\u0131ld\u0131\u011f\u0131 gibi sadece sat\u0131\u015f departman\u0131ndan olu\u015fmaz Finansman uygun finansman sa\u011flayarak, sat\u0131nalma uygun ko\u015ful ve fiyattan girdi sa\u011flayarak, bek\u00e7i ve dan\u0131\u015fma gibi idari kadro gelen veya arayanlara g\u00f6sterdikleri tav\u0131rla bu sat\u0131\u015f ekibinin i\u00e7erisindedirler. Hi\u00e7 kimse vazge\u00e7ilmez de\u011fildir.<\/span><\/p>  \t\t\t\t","slug":"perakende-ticarette-isler-nasil-gidiyor","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Perakende ticarette i\u015fler nas\u0131l gidiyor?","meta_description":"Hikmet Baydar","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":104,"cropped_1200x675":null,"user":{"id":23,"name":"H\u0130KMET","surname":"BAYDAR","email":"hikmet-baydar@gmail.com","slug":"hikmet-baydar","avatar":"\/front\/uploads\/avatar\/1733691600m8IdzrjJsMVvSMC.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-19T14:42:06.000000Z","updated_at":"2024-12-18T09:49:02.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":18856,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":18757,"locale":"tr","category_id":73,"title":"Perakende ticarette i\u015fler nas\u0131l gidiyor?","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">T\u00fcrkiye \u0130statistik Kurumu 18\/07\/2018 g\u00fcn\u00fc May\u0131s 2018 ay\u0131 perakende sat\u0131\u015f istatistiklerini a\u00e7\u0131klad\u0131. A\u00e7\u0131klanan verilere g\u00f6re; takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f sabit fiyatlarla perakende sat\u0131\u015f hacmi 2018 y\u0131l\u0131 may\u0131s ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 4.6 artt\u0131. Ayn\u0131 ayda g\u0131da, i\u00e7ecek ve t\u00fct\u00fcn sat\u0131\u015flar\u0131 y\u00fczde 7.6, g\u0131da d\u0131\u015f\u0131 sat\u0131\u015flar (otomotiv yak\u0131t\u0131 hari\u00e7) y\u00fczde 4.3, otomotiv yak\u0131t\u0131 sat\u0131\u015flar\u0131 y\u00fczde 1.6 artt\u0131.<\/span><\/p>  <p><span class=\"large\">S\u00f6z konusu endeks hesaplan\u0131rken cari fiyatlardaki oynakl\u0131klardan ar\u0131nd\u0131r\u0131lmaya \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131ndan veriler daha anlaml\u0131d\u0131r. Yani kurlara veya fiyatlara ba\u011fl\u0131 olarak y\u00fcksek g\u00f6r\u00fclen cirolar burada ar\u0131nd\u0131r\u0131lm\u0131\u015f durumdad\u0131r. O y\u00fczden veriler reel durumu daha iyi yans\u0131t\u0131yor diyebiliriz.<\/span><\/p>  <p><span class=\"large\">Burada bir \u00f6nceki y\u0131la g\u00f6re bir art\u0131\u015f oldu\u011funda, bir \u00f6nceki y\u0131la g\u00f6re cirom azald\u0131 diyen firmalar\u0131n kendi m\u00fc\u015fteri ve tedarik\u00e7i ili\u015fkilerini g\u00f6zden ge\u00e7irmesi gerekiyor. Y\u00fcksek fiyatlarla al\u0131nan girdiler sat\u0131\u015f fiyat\u0131nda piyasay\u0131 tutturamamak anlam\u0131na geldi\u011finden ciro kayb\u0131 olu\u015fturabilir. Kald\u0131 ki piyasaya yeni gelen oyuncular m\u00fc\u015fterinizi elinden kapm\u0131\u015f olabilir. Bir\u00e7ok sebep ciro d\u00fc\u015f\u00fc\u015f\u00fc i\u00e7in bahane olabilece\u011fi halde, genel olarak piyasa k\u00f6t\u00fc deyip ge\u00e7iveriyoruz. Neden? \u00c7\u00fcnk\u00fc genel olarak mevcut d\u00fczeni s\u00fcrd\u00fcrme e\u011filimimiz var. Dolay\u0131s\u0131yla de\u011fi\u015fim tedirgin edebiliyor. Oysa piyasa ko\u015fullar\u0131 o kadar dinamik ki, s\u00fcrekli yenilenmeyi gerekli k\u0131l\u0131yor. Piyasada alternatif \u00fcr\u00fcn var m\u0131? Sat\u0131\u015f \u015fartlar\u0131nda de\u011fi\u015fiklik var m\u0131? T\u00fcketici tercihleri de\u011fi\u015fiyor mu? Ve daha bir s\u00fcr\u00fc sorular\u0131 ekip olarak sorgulamal\u0131 ve analiz etmeliyiz.<\/span><\/p>  <p><span class=\"large\">\u00d6rne\u011fin ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re veriler perakende cironun y\u00fczde 19.5 artt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Siz de kendi cironuza May\u0131s 2017-2018 d\u00f6nemi i\u00e7in bak\u0131n. E\u011fer bu art\u0131\u015f\u0131 yakalayamad\u0131n\u0131z ise sorun sizin \u015firketinizdedir. Ya \u00fcr\u00fcne olan ilgi azalmakta, ya da piyasa pastas\u0131ndaki pay\u0131n\u0131z\u0131 kaybediyorsunuz. Sat\u0131\u015f bir ekip i\u015fidir ve bu ekip san\u0131ld\u0131\u011f\u0131 gibi sadece sat\u0131\u015f departman\u0131ndan olu\u015fmaz Finansman uygun finansman sa\u011flayarak, sat\u0131nalma uygun ko\u015ful ve fiyattan girdi sa\u011flayarak, bek\u00e7i ve dan\u0131\u015fma gibi idari kadro gelen veya arayanlara g\u00f6sterdikleri tav\u0131rla bu sat\u0131\u015f ekibinin i\u00e7erisindedirler. Hi\u00e7 kimse vazge\u00e7ilmez de\u011fildir.<\/span><\/p>  \t\t\t\t","slug":"perakende-ticarette-isler-nasil-gidiyor","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Perakende ticarette i\u015fler nas\u0131l gidiyor?","meta_description":"Hikmet Baydar","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":104,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}