{"status":true,"post":{"id":22209,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:15:25","created_at":"2020-05-14T21:00:00.000000Z","updated_at":"2022-10-24T11:15:25.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22209,"is_featured":0,"title":"M\u00fc\u015fteri ka\u00e7\u0131ran 9 \u00f6l\u00fcmc\u00fcl hata","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

\"\"Dijital pazarlamada g\u00f6zden ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131z her detay, potansiyel m\u00fc\u015fterilerin bir k\u0131sm\u0131n\u0131n daha ka\u00e7mas\u0131 anlam\u0131na geliyor. \u00d6nceli\u011fi, \u00fcr\u00fcnlerin \u00f6zelliklerini uzun uzun anlatmaya de\u011fil de sa\u011flad\u0131\u011f\u0131 faydalar\u0131 g\u00f6stermeye verenler, dijital pazarlamada sonu\u00e7 al\u0131yor. Peki, i\u015fletmelerin en s\u0131k tekrarlad\u0131\u011f\u0131 hatalar neler? \u0130\u015fte onlardan 9 \u00f6l\u00fcmc\u00fcl olan\u0131\u2026<\/strong><\/span><\/p>

Yakup Kocaman
<\/strong><\/span><\/p>

Bir g\u00fcn sakin bir kafayla bilgisayar ba\u015f\u0131na oturun, hatta, pazarlama ve dijital ekiplerinizi de i\u015fin i\u00e7ine katarak, firman\u0131z\u0131n global m\u00fc\u015fterilere a\u00e7\u0131lan pencereleri olan dijital varl\u0131klar\u0131n\u0131 yak\u0131n merce\u011fe al\u0131n. Dijital varl\u0131k derken neyi kastetti\u011fimiz malum, internet siteleriniz, sosyal medya hesaplar\u0131n\u0131z, mobil uygulamalar\u0131n\u0131z\u2026 Eksik kalm\u0131\u015f, hen\u00fcz hi\u00e7 yap\u0131lamam\u0131\u015f veya yanl\u0131\u015f yap\u0131lm\u0131\u015f o kadar \u00e7ok madde bulacaks\u0131n\u0131z ki, yap\u0131lacaklar \u00e7etelesi uzad\u0131k\u00e7a uzayacak.<\/span><\/p>

SONU\u00c7 ALMA \u0130\u015e\u0130<\/strong><\/span><\/p>

E\u011fer bunu yapam\u0131yorsan\u0131z a\u015fa\u011f\u0131da dijital pazarlamada i\u015fletmelerin en s\u0131k tekrarlad\u0131\u011f\u0131 9 \u00f6l\u00fcmc\u00fcl hata listesine bir g\u00f6z at\u0131n. A\u015fa\u011f\u0131daki maddelere ge\u00e7meden hat\u0131rlatmakta yarar var. Dijital pazarlama bir hedef koyma ve sonu\u00e7 alma i\u015fidir. Yaz\u0131l\u0131 somut hedefler koymuyorsan\u0131z ba\u015far\u0131ya ula\u015fmak imkans\u0131zd\u0131r.<\/span><\/p>

\"\"1.<\/strong> M\u00fc\u015fteriyi \u00e7ekmek yerine \u00fcr\u00fcn\u00fc itmek: <\/strong>\u00d6nceli\u011fi\u00fcr\u00fcn \u00f6zelliklerinin tan\u0131t\u0131m\u0131na de\u011fil, \u00fcr\u00fcnlerin hangi sorunu \u00e7\u00f6zd\u00fc\u011f\u00fcne, ne t\u00fcr faydalar sa\u011flad\u0131\u011f\u0131na verin.<\/span><\/p>

2.<\/strong> SEO\u2019yu basite almak: <\/strong>Arama motoru optimizasyonu her ge\u00e7en g\u00fcn zorla\u015f\u0131yor. Bu konuda uzman deste\u011fi \u015fart.<\/span><\/p>

3.<\/strong> T\u00fcketici davran\u0131\u015f\u0131n\u0131 yanl\u0131\u015f okumak: <\/strong>Zorlamay\u0131n. T\u00fcketicileri tek tek telefonla aramak, toplu SMS atmak, TV ve gazete reklam\u0131 vermek, kap\u0131lara ve pencerelere bro\u015f\u00fcrler s\u0131k\u0131\u015ft\u0131rmak gibi taktikler i\u015fe yaram\u0131yor art\u0131k. \u0130nsanlar sat\u0131nalma karar\u0131n\u0131 internete bakarak veriyor. Ara\u015ft\u0131r\u0131yor, soruyor. Tek y\u00f6nl\u00fc ileti\u015fimi de\u011fil, anl\u0131k kar\u015f\u0131l\u0131kl\u0131 ileti\u015fimi tercih ediyor.<\/span><\/p>

4.<\/strong> Sosyal medya hesab\u0131 a\u00e7mamak: <\/strong>\u0130lgilenemiyoruz, vakit kayb\u0131 vb. gerek\u00e7elerle i\u015finizi sosyal medyadan uzak tutmak sizi m\u00fc\u015fteri nezdinde so\u011fuk bir organizasyona d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/span><\/p>

5.<\/strong> \u0130\u00e7erik \u00fcretimini \u0131skalamak: <\/strong>\u00dcr\u00fcn ve hizmetlerinizle ilgili bilgilendirici, <\/strong>e\u011fiticive yararl\u0131 i\u00e7erikler (videolar, resimler, infografikler, makaleler) \u00fcretip sitenizde ve sosyal medyada da\u011f\u0131tm\u0131yor musunuz? Rakipleriniz ald\u0131 ba\u015f\u0131n\u0131 gidiyor, haberiniz olsun.<\/span><\/p>

6.<\/strong> Sitenizde blog a\u00e7mamak: <\/strong>Veriler, i\u00e7erisinde blog bulunan sitelerin daha fazla ziyaret\u00e7i \u00e7ekti\u011fini, ziyaret s\u00fcresinin daha uzun oldu\u011funu g\u00f6steriyor. D\u00fczenli i\u00e7erik girilmeyen, pasif sitelerin arama motorlar\u0131 taraf\u0131ndan hi\u00e7 sevilmedi\u011fi kesin.<\/span><\/p>

7.<\/strong> Yanl\u0131\u015f hedef kitle se\u00e7imi: <\/strong>Siteniz binlerce t\u0131klama al\u0131yor ama bu bir t\u00fcrl\u00fc sat\u0131\u015flar\u0131n\u0131za yans\u0131m\u0131yorsa yanl\u0131\u015f ata oynuyorsunuz demektir. Do\u011fru hedef kitleye ula\u015fmak i\u00e7in SEO \u00e7al\u0131\u015fmas\u0131 ba\u015flat\u0131n. Paral\u0131 reklamlar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin. Herkesi de\u011fil, sadece \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanacak kitleyi hedefleyin.<\/span><\/p>

8.<\/strong> 5 saniyeden ge\u00e7 a\u00e7\u0131lan siteler: <\/strong>Ara\u015ft\u0131rmalara g\u00f6reonline ziyaret\u00e7ilerin y\u00fczde 50\u2019den fazlas\u0131, 5 saniye ge\u00e7ti\u011fi halde h\u00e2l\u00e2 a\u00e7\u0131lamayan bir siteyi an\u0131nda terkediyor.<\/span><\/p>

9.<\/strong> Segmentlere ay\u0131rmamak: <\/strong>M\u00fc\u015fteri listenizdeki herkese ayn\u0131 emaili g\u00f6ndermeyin.<\/span><\/p> \t\t\t\t","slug":"musteri-kaciran-9-olumcul-hata","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"M\u00fc\u015fteri ka\u00e7\u0131ran 9 \u00f6l\u00fcmc\u00fcl hata","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1081,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22308,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22209,"locale":"tr","category_id":73,"title":"M\u00fc\u015fteri ka\u00e7\u0131ran 9 \u00f6l\u00fcmc\u00fcl hata","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

\"\"Dijital pazarlamada g\u00f6zden ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131z her detay, potansiyel m\u00fc\u015fterilerin bir k\u0131sm\u0131n\u0131n daha ka\u00e7mas\u0131 anlam\u0131na geliyor. \u00d6nceli\u011fi, \u00fcr\u00fcnlerin \u00f6zelliklerini uzun uzun anlatmaya de\u011fil de sa\u011flad\u0131\u011f\u0131 faydalar\u0131 g\u00f6stermeye verenler, dijital pazarlamada sonu\u00e7 al\u0131yor. Peki, i\u015fletmelerin en s\u0131k tekrarlad\u0131\u011f\u0131 hatalar neler? \u0130\u015fte onlardan 9 \u00f6l\u00fcmc\u00fcl olan\u0131\u2026<\/strong><\/span><\/p>

Yakup Kocaman
<\/strong><\/span><\/p>

Bir g\u00fcn sakin bir kafayla bilgisayar ba\u015f\u0131na oturun, hatta, pazarlama ve dijital ekiplerinizi de i\u015fin i\u00e7ine katarak, firman\u0131z\u0131n global m\u00fc\u015fterilere a\u00e7\u0131lan pencereleri olan dijital varl\u0131klar\u0131n\u0131 yak\u0131n merce\u011fe al\u0131n. Dijital varl\u0131k derken neyi kastetti\u011fimiz malum, internet siteleriniz, sosyal medya hesaplar\u0131n\u0131z, mobil uygulamalar\u0131n\u0131z\u2026 Eksik kalm\u0131\u015f, hen\u00fcz hi\u00e7 yap\u0131lamam\u0131\u015f veya yanl\u0131\u015f yap\u0131lm\u0131\u015f o kadar \u00e7ok madde bulacaks\u0131n\u0131z ki, yap\u0131lacaklar \u00e7etelesi uzad\u0131k\u00e7a uzayacak.<\/span><\/p>

SONU\u00c7 ALMA \u0130\u015e\u0130<\/strong><\/span><\/p>

E\u011fer bunu yapam\u0131yorsan\u0131z a\u015fa\u011f\u0131da dijital pazarlamada i\u015fletmelerin en s\u0131k tekrarlad\u0131\u011f\u0131 9 \u00f6l\u00fcmc\u00fcl hata listesine bir g\u00f6z at\u0131n. A\u015fa\u011f\u0131daki maddelere ge\u00e7meden hat\u0131rlatmakta yarar var. Dijital pazarlama bir hedef koyma ve sonu\u00e7 alma i\u015fidir. Yaz\u0131l\u0131 somut hedefler koymuyorsan\u0131z ba\u015far\u0131ya ula\u015fmak imkans\u0131zd\u0131r.<\/span><\/p>

\"\"1.<\/strong> M\u00fc\u015fteriyi \u00e7ekmek yerine \u00fcr\u00fcn\u00fc itmek: <\/strong>\u00d6nceli\u011fi\u00fcr\u00fcn \u00f6zelliklerinin tan\u0131t\u0131m\u0131na de\u011fil, \u00fcr\u00fcnlerin hangi sorunu \u00e7\u00f6zd\u00fc\u011f\u00fcne, ne t\u00fcr faydalar sa\u011flad\u0131\u011f\u0131na verin.<\/span><\/p>

2.<\/strong> SEO\u2019yu basite almak: <\/strong>Arama motoru optimizasyonu her ge\u00e7en g\u00fcn zorla\u015f\u0131yor. Bu konuda uzman deste\u011fi \u015fart.<\/span><\/p>

3.<\/strong> T\u00fcketici davran\u0131\u015f\u0131n\u0131 yanl\u0131\u015f okumak: <\/strong>Zorlamay\u0131n. T\u00fcketicileri tek tek telefonla aramak, toplu SMS atmak, TV ve gazete reklam\u0131 vermek, kap\u0131lara ve pencerelere bro\u015f\u00fcrler s\u0131k\u0131\u015ft\u0131rmak gibi taktikler i\u015fe yaram\u0131yor art\u0131k. \u0130nsanlar sat\u0131nalma karar\u0131n\u0131 internete bakarak veriyor. Ara\u015ft\u0131r\u0131yor, soruyor. Tek y\u00f6nl\u00fc ileti\u015fimi de\u011fil, anl\u0131k kar\u015f\u0131l\u0131kl\u0131 ileti\u015fimi tercih ediyor.<\/span><\/p>

4.<\/strong> Sosyal medya hesab\u0131 a\u00e7mamak: <\/strong>\u0130lgilenemiyoruz, vakit kayb\u0131 vb. gerek\u00e7elerle i\u015finizi sosyal medyadan uzak tutmak sizi m\u00fc\u015fteri nezdinde so\u011fuk bir organizasyona d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/span><\/p>

5.<\/strong> \u0130\u00e7erik \u00fcretimini \u0131skalamak: <\/strong>\u00dcr\u00fcn ve hizmetlerinizle ilgili bilgilendirici, <\/strong>e\u011fiticive yararl\u0131 i\u00e7erikler (videolar, resimler, infografikler, makaleler) \u00fcretip sitenizde ve sosyal medyada da\u011f\u0131tm\u0131yor musunuz? Rakipleriniz ald\u0131 ba\u015f\u0131n\u0131 gidiyor, haberiniz olsun.<\/span><\/p>

6.<\/strong> Sitenizde blog a\u00e7mamak: <\/strong>Veriler, i\u00e7erisinde blog bulunan sitelerin daha fazla ziyaret\u00e7i \u00e7ekti\u011fini, ziyaret s\u00fcresinin daha uzun oldu\u011funu g\u00f6steriyor. D\u00fczenli i\u00e7erik girilmeyen, pasif sitelerin arama motorlar\u0131 taraf\u0131ndan hi\u00e7 sevilmedi\u011fi kesin.<\/span><\/p>

7.<\/strong> Yanl\u0131\u015f hedef kitle se\u00e7imi: <\/strong>Siteniz binlerce t\u0131klama al\u0131yor ama bu bir t\u00fcrl\u00fc sat\u0131\u015flar\u0131n\u0131za yans\u0131m\u0131yorsa yanl\u0131\u015f ata oynuyorsunuz demektir. Do\u011fru hedef kitleye ula\u015fmak i\u00e7in SEO \u00e7al\u0131\u015fmas\u0131 ba\u015flat\u0131n. Paral\u0131 reklamlar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin. Herkesi de\u011fil, sadece \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanacak kitleyi hedefleyin.<\/span><\/p>

8.<\/strong> 5 saniyeden ge\u00e7 a\u00e7\u0131lan siteler: <\/strong>Ara\u015ft\u0131rmalara g\u00f6reonline ziyaret\u00e7ilerin y\u00fczde 50\u2019den fazlas\u0131, 5 saniye ge\u00e7ti\u011fi halde h\u00e2l\u00e2 a\u00e7\u0131lamayan bir siteyi an\u0131nda terkediyor.<\/span><\/p>

9.<\/strong> Segmentlere ay\u0131rmamak: <\/strong>M\u00fc\u015fteri listenizdeki herkese ayn\u0131 emaili g\u00f6ndermeyin.<\/span><\/p> \t\t\t\t","slug":"musteri-kaciran-9-olumcul-hata","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"M\u00fc\u015fteri ka\u00e7\u0131ran 9 \u00f6l\u00fcmc\u00fcl hata","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1081,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}