{"status":true,"post":{"id":21479,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:08:27","created_at":"2020-02-06T21:00:00.000000Z","updated_at":"2022-10-24T11:08:27.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21479,"is_featured":0,"title":"M\u00fc\u015fteri beklentilerinin her g\u00fcn daha da y\u00fckselmesi riskin ta kendisi","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>Salih Keskin<\/strong><\/span><br><a href=\"http:\/\/www.inovasyonuzmani.com\" target=\"_blank\"><span class=\"large\"><strong>www.inovasyonuzmani.com<\/strong><\/span><\/a><\/p>  <p><span class=\"large\">M\u00fc\u015fterisini dikkate almadan \u00fcr\u00fcn ya da hizmet \u00fcreten hi\u00e7bir i\u015fletmenin ba\u015far\u0131l\u0131 olma \u015fans\u0131 yok. Bu y\u00fczden, m\u00fc\u015fterinin iste\u011fini anlamak i\u00e7in de az\u0131msanmayacak b\u00fct\u00e7eler ay\u0131rmak, bir zaruret.<\/span><\/p>  <p><span class=\"large\">Ara\u015ft\u0131rmalarda; t\u00fcketicilerin beklentilerinin daha \u00e7ok ge\u00e7mi\u015fteki sat\u0131n alma deneyimleri, \u00e7evrelerinde \u00fcreyen ve a\u00e7\u0131\u011fa<\/span><span class=\"large\">\u00e7\u0131kan fikirler ve firmalar\u0131n tan\u0131t\u0131mlar\u0131 ile reklamlar\u0131yla \u015fekillendi\u011fi ortaya kondu.<\/span><\/p>  <p><span class=\"large\">Sadece m\u00fc\u015fteri beklentilerini dikkate almak, asl\u0131nda klasik i\u015f d\u00fcnyas\u0131n\u0131n bir arg\u00fcman\u0131. \u015eimdi ise teknolojik \u00f6l\u00e7\u00fcm sistemleriyle m\u00fc\u015fteriyi iyi tan\u0131mak ve ona g\u00f6re y\u00f6nlendirmek, markalar\u0131n yapt\u0131\u011f\u0131 rutin i\u015flerden say\u0131l\u0131yor.<\/span><\/p>  <p><span class=\"large\">Ne var ki, g\u00fcn\u00fcm\u00fcz heng\u00e2mesinde m\u00fc\u015fterilerin beklenti d\u00fcnyas\u0131n\u0131n s\u00fcrekli genle\u015fiyor olmas\u0131, rekabeti daha da i\u00e7inden \u00e7\u0131k\u0131lmaz bir hale getiriyor. H\u0131zla de\u011fi\u015fen beklentilerin bir sonraki evresini tahmin etmenin ve b\u00f6ylelikle rekabette \u00f6ne ge\u00e7menin neredeyse tek yolu, s\u00fcrekli inovasyon yapmaya odaklanmak.<\/span><\/p>  <p><span class=\"large\">Japonya\u2019n\u0131n eski ba\u015fbakanlar\u0131ndan olan Junichiro Koizumi\u2019nin, s\u00fcrekli inovasyon ile tam ve serbest b\u0131rak\u0131lm\u0131\u015f insan kapasitesinin Japonya i\u00e7in yeniden do\u011fu\u015f say\u0131laca\u011f\u0131n\u0131 ifade eden s\u00f6z\u00fc, s\u00fcrecin nas\u0131l ele al\u0131naca\u011f\u0131n\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan \u00f6nemli.<\/span><\/p>  <p><span class=\"large\">Beklentilerin bu kadar h\u0131zl\u0131 de\u011fi\u015fti\u011fi bir d\u00fcnyada ise her zaman \u00e7ok yarat\u0131c\u0131 ve farkl\u0131 \u00fcr\u00fcnler\/servisler ortaya \u00e7\u0131karmak m\u00fcmk\u00fcn olmayabilir, olmayabiliyor.<\/span><\/p>  <p><span class=\"large\">Bu \u00e7er\u00e7eveden bak\u0131ld\u0131\u011f\u0131nda bir filozof taraf\u0131ndan sarf edilen \u015fu s\u00f6z olduk\u00e7a manidar: \u201cK\u00fcresel sekt\u00f6rler, bir firman\u0131n d\u00fcnya \u00e7ap\u0131nda rekabet etmesini veya stratejik dezavantajlarla y\u00fczle\u015fmesini gerektiriyor.\u201d<\/span><\/p>  <p><span class=\"large\">ABD\u2019deki bir \u2018PR\u2019 kurulu\u015funun \u2018m\u00fc\u015fteri beklentilerinin kar\u015f\u0131lanmas\u0131\u2019 \u00fczerine yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada, her y\u0131l m\u00fc\u015fterilerin beklentilerinin daha da artt\u0131\u011f\u0131 ortaya \u00e7\u0131karken, ara\u015ft\u0131rmaya kat\u0131lan firmalar\u0131n y\u00fczde 64\u2019\u00fc beklentileri kar\u015f\u0131lama konusunda ge\u00e7er notu bile alamam\u0131\u015f.<\/span><\/p>  <p><span class=\"large\">Konuyla ilgili Kevin Roberts ise \u201cDikkat ekonomisinden cazibe ekonomisine ve daha sonra da kat\u0131l\u0131m ekonomisine h\u0131zl\u0131 bir ge\u00e7i\u015f yapt\u0131k. Bu devir, t\u00fcketicilere payla\u015f\u0131mc\u0131 deneyimler ya\u015fatarak duygular\u0131n\u0131 harekete ge\u00e7irecek ve onlar\u0131n kat\u0131l\u0131mlar\u0131n\u0131 sa\u011flayacak markalar\u0131n devridir\u201d diyor. Yani, \u2018hep yenilik\u00e7ilik ve rekabet\u2019 oda\u011f\u0131n\u0131 deneyim ekonomisine do\u011fru kayd\u0131rd\u0131\u011f\u0131m\u0131z bir<\/span><span class=\"large\">s\u00fcre\u00e7 ya\u015f\u0131yoruz. Bu de\u011fi\u015fim bir g\u00fcnde olmad\u0131 elbette.<\/span><\/p>  <p><span class=\"large\">\u0130lk ba\u015flarda bir \u00fcr\u00fcn ya da hizmetin kendilerine \u2018sadece sunulmas\u0131n\u0131\u2019 bekleyen t\u00fcketiciler, bug\u00fcn sat\u0131n alma a\u015famas\u0131n\u0131n yan\u0131 s\u0131ra \u00f6ncesinde ve sonras\u0131nda da aktif olarak rol almak istiyorlar.<\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fteri beklentisinin havas\u0131n\u0131n iyi solundu\u011funun belki de en k\u0131r\u0131c\u0131 \u00f6rne\u011fi Amazon Dash. Amazon Dash, bu zamana kadarki b\u00fct\u00fcn al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 yerle bir edece\u011fe benziyor. Kurumlar\u0131m\u0131z bu s\u00fcrece ne kadar haz\u0131r, onu g\u00f6rece\u011fiz\u2026<\/span><\/p>  <p><span class=\"large\">Amazon Dash, internet \u00fczerindentelevizyon kumandas\u0131n\u0131n d\u00f6rtte biri kadar b\u00fcy\u00fckl\u00fckte olan bir cihaz\u0131 m\u00fc\u015fterilerine bedelsiz veriyor. (Amazon Dash Wand) Bu cihaz\u0131, eksiklerinizi k\u0131sa s\u00fcrede gidermek i\u00e7in kullan\u0131yorsunuz. Nas\u0131l m\u0131?<\/span><\/p>  <p><span class=\"large\">Diyelim ki evinizde \u00e7ay bitti. Cihaz\u0131 \u00e7ay paketinin barkoduna yakla\u015ft\u0131rd\u0131\u011f\u0131n\u0131zda sipari\u015fi vermi\u015f oluyorsunuz ve sipari\u015finiz en k\u0131sa zamanda, marketten daha uygun \u015fartlarda adresinize teslim ediliyor. \u00d6demesi ise otomatik talimat\u0131n\u0131za uygun olarak, kredi kart\u0131n\u0131zdan \u00e7ekiliyor.<\/span><\/p>  <p><span class=\"large\">Firman\u0131n \u00fcr\u00fcnle ilgili bilgilendirmesi \u015f\u00f6yle: \u201cAmazon Dash Wand (aslen sadece Amazon Dash olarak markal\u0131) 2014 nisan ay\u0131nda piyasaya s\u00fcr\u00fclen ve kullan\u0131c\u0131lar\u0131n barkodlar\u0131 tarayarak\/\u00fcr\u00fcn adlar\u0131n\u0131 y\u00fcksek sesle s\u00f6yleyerek bir al\u0131\u015fveri\u015f listesi olu\u015fturmalar\u0131n\u0131 sa\u011flayan, Wi-Fi ba\u011flant\u0131l\u0131 bir cihaz.<\/span><\/p>  <p><span class=\"large\">\u015eirketin \u00e7evrim i\u00e7i market teslimat hizmetiolanAmazonFreshile do\u011frudan ba\u011flant\u0131 kuran Amazon Dash, \u2018bir daha asla bir \u00f6\u011feyi unutma\u2019 mottosuna sahip. Kullan\u0131c\u0131lar\u0131n cihaz\u0131 mutfak tezg\u00e2h\u0131 gibi kolay ula\u015f\u0131labilir alanlarda tutmas\u0131 \u00f6nerilir. B\u00f6ylelikle ailenin her \u00fcyesi al\u0131\u015fveri\u015f listesine \u00fcr\u00fcn ekleyebilir.\u201d<\/span><\/p>  <p><span class=\"large\">Amazon Dash Wand, Amazon\u2019un \u0130lkNesnelerin\u0130nterneti(IoT) cihaz\u0131.<\/span><\/p>  <p><span class=\"large\">15 Haziran 2017\u2019de taray\u0131c\u0131n\u0131n yeni bir s\u00fcr\u00fcm\u00fc Amazon taraf\u0131ndan duyuruldu. Yeni s\u00fcr\u00fcmdeAlexa, kullan\u0131c\u0131lar\u0131nAmazon Prime Now\u2019dantarifler ve sipari\u015f istemesine olanak tan\u0131yan d\u00e2hili olarak bulunuyor. Amazon Dash birden fazla bile\u015fenden olu\u015fuyor:<\/span><\/p>  <ul>   <li><span class=\"large\">Evdekit\u00fcketici \u00fcr\u00fcnlerini yeniden d\u00fczenlemek i\u00e7in kullan\u0131lan,Wi-Fi ba\u011flant\u0131l\u0131 bir barkod taray\u0131c\u0131 vesesli komut cihaz\u0131olan Amazon Dash Wand,<\/span><\/li>   <li><span class=\"large\">Evin etraf\u0131na yerle\u015ftirilebilen ve dezenfektan mendiller ya da k\u00e2\u011f\u0131t havlular gibi \u00fcr\u00fcnleri sipari\u015f etmek \u00fczere programlanabilen, k\u00fc\u00e7\u00fck t\u00fcketici elektronik cihaz\u0131 Amazon Dash Button.<\/span><\/li>  <\/ul>  <p><span class=\"large\">Demek istedi\u011fim, al\u0131\u015fveri\u015fi tam bir deneyime d\u00f6n\u00fc\u015ft\u00fcren ve bir devrim say\u0131labilecek olan Amazon Dash \u00fcr\u00fcn\u00fc, piyasay\u0131 \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te sarsacak bir \u00fcr\u00fcn olaca\u011fa benziyor.<\/span><\/p>  <p><span class=\"large\">Bu minvalde, bir d\u00fc\u015f\u00fcn\u00fcr\u00fcn, \u201cGelece\u011fe y\u00f6nelik bir \u00f6ng\u00f6r\u00fc olarak insanlarda merak uyand\u0131ran trend anlay\u0131\u015f\u0131 art\u0131k geride kald\u0131.<\/span><\/p>  <p><span class=\"large\">Bu \u00e7a\u011f\u0131n dinami\u011finde yar\u0131n de\u011fil, bug\u00fcn hayata ge\u00e7en trendler anlaml\u0131d\u0131r\u201d s\u00f6z\u00fc, nas\u0131l bir de\u011fi\u015fim ge\u00e7irdi\u011fimizin ayak seslerini \u00e7a\u011fr\u0131\u015ft\u0131r\u0131yor. Peki ya siz, al\u0131\u015fveri\u015f d\u00fcnyas\u0131 i\u00e7in yaz\u0131lm\u0131\u015f t\u00fcm kurallar\u0131 unutmaya haz\u0131r m\u0131s\u0131n\u0131z?<\/span><\/p>  \t\t\t\t","slug":"musteri-beklentilerinin-her-gun-daha-da-yukselmesi-riskin-ta-kendisi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"M\u00fc\u015fteri beklentilerinin her g\u00fcn daha da y\u00fckselmesi riskin ta kendisi","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1095,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21578,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21479,"locale":"tr","category_id":73,"title":"M\u00fc\u015fteri beklentilerinin her g\u00fcn daha da y\u00fckselmesi riskin ta kendisi","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>Salih Keskin<\/strong><\/span><br><a href=\"http:\/\/www.inovasyonuzmani.com\" target=\"_blank\"><span class=\"large\"><strong>www.inovasyonuzmani.com<\/strong><\/span><\/a><\/p>  <p><span class=\"large\">M\u00fc\u015fterisini dikkate almadan \u00fcr\u00fcn ya da hizmet \u00fcreten hi\u00e7bir i\u015fletmenin ba\u015far\u0131l\u0131 olma \u015fans\u0131 yok. Bu y\u00fczden, m\u00fc\u015fterinin iste\u011fini anlamak i\u00e7in de az\u0131msanmayacak b\u00fct\u00e7eler ay\u0131rmak, bir zaruret.<\/span><\/p>  <p><span class=\"large\">Ara\u015ft\u0131rmalarda; t\u00fcketicilerin beklentilerinin daha \u00e7ok ge\u00e7mi\u015fteki sat\u0131n alma deneyimleri, \u00e7evrelerinde \u00fcreyen ve a\u00e7\u0131\u011fa<\/span><span class=\"large\">\u00e7\u0131kan fikirler ve firmalar\u0131n tan\u0131t\u0131mlar\u0131 ile reklamlar\u0131yla \u015fekillendi\u011fi ortaya kondu.<\/span><\/p>  <p><span class=\"large\">Sadece m\u00fc\u015fteri beklentilerini dikkate almak, asl\u0131nda klasik i\u015f d\u00fcnyas\u0131n\u0131n bir arg\u00fcman\u0131. \u015eimdi ise teknolojik \u00f6l\u00e7\u00fcm sistemleriyle m\u00fc\u015fteriyi iyi tan\u0131mak ve ona g\u00f6re y\u00f6nlendirmek, markalar\u0131n yapt\u0131\u011f\u0131 rutin i\u015flerden say\u0131l\u0131yor.<\/span><\/p>  <p><span class=\"large\">Ne var ki, g\u00fcn\u00fcm\u00fcz heng\u00e2mesinde m\u00fc\u015fterilerin beklenti d\u00fcnyas\u0131n\u0131n s\u00fcrekli genle\u015fiyor olmas\u0131, rekabeti daha da i\u00e7inden \u00e7\u0131k\u0131lmaz bir hale getiriyor. H\u0131zla de\u011fi\u015fen beklentilerin bir sonraki evresini tahmin etmenin ve b\u00f6ylelikle rekabette \u00f6ne ge\u00e7menin neredeyse tek yolu, s\u00fcrekli inovasyon yapmaya odaklanmak.<\/span><\/p>  <p><span class=\"large\">Japonya\u2019n\u0131n eski ba\u015fbakanlar\u0131ndan olan Junichiro Koizumi\u2019nin, s\u00fcrekli inovasyon ile tam ve serbest b\u0131rak\u0131lm\u0131\u015f insan kapasitesinin Japonya i\u00e7in yeniden do\u011fu\u015f say\u0131laca\u011f\u0131n\u0131 ifade eden s\u00f6z\u00fc, s\u00fcrecin nas\u0131l ele al\u0131naca\u011f\u0131n\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan \u00f6nemli.<\/span><\/p>  <p><span class=\"large\">Beklentilerin bu kadar h\u0131zl\u0131 de\u011fi\u015fti\u011fi bir d\u00fcnyada ise her zaman \u00e7ok yarat\u0131c\u0131 ve farkl\u0131 \u00fcr\u00fcnler\/servisler ortaya \u00e7\u0131karmak m\u00fcmk\u00fcn olmayabilir, olmayabiliyor.<\/span><\/p>  <p><span class=\"large\">Bu \u00e7er\u00e7eveden bak\u0131ld\u0131\u011f\u0131nda bir filozof taraf\u0131ndan sarf edilen \u015fu s\u00f6z olduk\u00e7a manidar: \u201cK\u00fcresel sekt\u00f6rler, bir firman\u0131n d\u00fcnya \u00e7ap\u0131nda rekabet etmesini veya stratejik dezavantajlarla y\u00fczle\u015fmesini gerektiriyor.\u201d<\/span><\/p>  <p><span class=\"large\">ABD\u2019deki bir \u2018PR\u2019 kurulu\u015funun \u2018m\u00fc\u015fteri beklentilerinin kar\u015f\u0131lanmas\u0131\u2019 \u00fczerine yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada, her y\u0131l m\u00fc\u015fterilerin beklentilerinin daha da artt\u0131\u011f\u0131 ortaya \u00e7\u0131karken, ara\u015ft\u0131rmaya kat\u0131lan firmalar\u0131n y\u00fczde 64\u2019\u00fc beklentileri kar\u015f\u0131lama konusunda ge\u00e7er notu bile alamam\u0131\u015f.<\/span><\/p>  <p><span class=\"large\">Konuyla ilgili Kevin Roberts ise \u201cDikkat ekonomisinden cazibe ekonomisine ve daha sonra da kat\u0131l\u0131m ekonomisine h\u0131zl\u0131 bir ge\u00e7i\u015f yapt\u0131k. Bu devir, t\u00fcketicilere payla\u015f\u0131mc\u0131 deneyimler ya\u015fatarak duygular\u0131n\u0131 harekete ge\u00e7irecek ve onlar\u0131n kat\u0131l\u0131mlar\u0131n\u0131 sa\u011flayacak markalar\u0131n devridir\u201d diyor. Yani, \u2018hep yenilik\u00e7ilik ve rekabet\u2019 oda\u011f\u0131n\u0131 deneyim ekonomisine do\u011fru kayd\u0131rd\u0131\u011f\u0131m\u0131z bir<\/span><span class=\"large\">s\u00fcre\u00e7 ya\u015f\u0131yoruz. Bu de\u011fi\u015fim bir g\u00fcnde olmad\u0131 elbette.<\/span><\/p>  <p><span class=\"large\">\u0130lk ba\u015flarda bir \u00fcr\u00fcn ya da hizmetin kendilerine \u2018sadece sunulmas\u0131n\u0131\u2019 bekleyen t\u00fcketiciler, bug\u00fcn sat\u0131n alma a\u015famas\u0131n\u0131n yan\u0131 s\u0131ra \u00f6ncesinde ve sonras\u0131nda da aktif olarak rol almak istiyorlar.<\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fteri beklentisinin havas\u0131n\u0131n iyi solundu\u011funun belki de en k\u0131r\u0131c\u0131 \u00f6rne\u011fi Amazon Dash. Amazon Dash, bu zamana kadarki b\u00fct\u00fcn al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 yerle bir edece\u011fe benziyor. Kurumlar\u0131m\u0131z bu s\u00fcrece ne kadar haz\u0131r, onu g\u00f6rece\u011fiz\u2026<\/span><\/p>  <p><span class=\"large\">Amazon Dash, internet \u00fczerindentelevizyon kumandas\u0131n\u0131n d\u00f6rtte biri kadar b\u00fcy\u00fckl\u00fckte olan bir cihaz\u0131 m\u00fc\u015fterilerine bedelsiz veriyor. (Amazon Dash Wand) Bu cihaz\u0131, eksiklerinizi k\u0131sa s\u00fcrede gidermek i\u00e7in kullan\u0131yorsunuz. Nas\u0131l m\u0131?<\/span><\/p>  <p><span class=\"large\">Diyelim ki evinizde \u00e7ay bitti. Cihaz\u0131 \u00e7ay paketinin barkoduna yakla\u015ft\u0131rd\u0131\u011f\u0131n\u0131zda sipari\u015fi vermi\u015f oluyorsunuz ve sipari\u015finiz en k\u0131sa zamanda, marketten daha uygun \u015fartlarda adresinize teslim ediliyor. \u00d6demesi ise otomatik talimat\u0131n\u0131za uygun olarak, kredi kart\u0131n\u0131zdan \u00e7ekiliyor.<\/span><\/p>  <p><span class=\"large\">Firman\u0131n \u00fcr\u00fcnle ilgili bilgilendirmesi \u015f\u00f6yle: \u201cAmazon Dash Wand (aslen sadece Amazon Dash olarak markal\u0131) 2014 nisan ay\u0131nda piyasaya s\u00fcr\u00fclen ve kullan\u0131c\u0131lar\u0131n barkodlar\u0131 tarayarak\/\u00fcr\u00fcn adlar\u0131n\u0131 y\u00fcksek sesle s\u00f6yleyerek bir al\u0131\u015fveri\u015f listesi olu\u015fturmalar\u0131n\u0131 sa\u011flayan, Wi-Fi ba\u011flant\u0131l\u0131 bir cihaz.<\/span><\/p>  <p><span class=\"large\">\u015eirketin \u00e7evrim i\u00e7i market teslimat hizmetiolanAmazonFreshile do\u011frudan ba\u011flant\u0131 kuran Amazon Dash, \u2018bir daha asla bir \u00f6\u011feyi unutma\u2019 mottosuna sahip. Kullan\u0131c\u0131lar\u0131n cihaz\u0131 mutfak tezg\u00e2h\u0131 gibi kolay ula\u015f\u0131labilir alanlarda tutmas\u0131 \u00f6nerilir. B\u00f6ylelikle ailenin her \u00fcyesi al\u0131\u015fveri\u015f listesine \u00fcr\u00fcn ekleyebilir.\u201d<\/span><\/p>  <p><span class=\"large\">Amazon Dash Wand, Amazon\u2019un \u0130lkNesnelerin\u0130nterneti(IoT) cihaz\u0131.<\/span><\/p>  <p><span class=\"large\">15 Haziran 2017\u2019de taray\u0131c\u0131n\u0131n yeni bir s\u00fcr\u00fcm\u00fc Amazon taraf\u0131ndan duyuruldu. Yeni s\u00fcr\u00fcmdeAlexa, kullan\u0131c\u0131lar\u0131nAmazon Prime Now\u2019dantarifler ve sipari\u015f istemesine olanak tan\u0131yan d\u00e2hili olarak bulunuyor. Amazon Dash birden fazla bile\u015fenden olu\u015fuyor:<\/span><\/p>  <ul>   <li><span class=\"large\">Evdekit\u00fcketici \u00fcr\u00fcnlerini yeniden d\u00fczenlemek i\u00e7in kullan\u0131lan,Wi-Fi ba\u011flant\u0131l\u0131 bir barkod taray\u0131c\u0131 vesesli komut cihaz\u0131olan Amazon Dash Wand,<\/span><\/li>   <li><span class=\"large\">Evin etraf\u0131na yerle\u015ftirilebilen ve dezenfektan mendiller ya da k\u00e2\u011f\u0131t havlular gibi \u00fcr\u00fcnleri sipari\u015f etmek \u00fczere programlanabilen, k\u00fc\u00e7\u00fck t\u00fcketici elektronik cihaz\u0131 Amazon Dash Button.<\/span><\/li>  <\/ul>  <p><span class=\"large\">Demek istedi\u011fim, al\u0131\u015fveri\u015fi tam bir deneyime d\u00f6n\u00fc\u015ft\u00fcren ve bir devrim say\u0131labilecek olan Amazon Dash \u00fcr\u00fcn\u00fc, piyasay\u0131 \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te sarsacak bir \u00fcr\u00fcn olaca\u011fa benziyor.<\/span><\/p>  <p><span class=\"large\">Bu minvalde, bir d\u00fc\u015f\u00fcn\u00fcr\u00fcn, \u201cGelece\u011fe y\u00f6nelik bir \u00f6ng\u00f6r\u00fc olarak insanlarda merak uyand\u0131ran trend anlay\u0131\u015f\u0131 art\u0131k geride kald\u0131.<\/span><\/p>  <p><span class=\"large\">Bu \u00e7a\u011f\u0131n dinami\u011finde yar\u0131n de\u011fil, bug\u00fcn hayata ge\u00e7en trendler anlaml\u0131d\u0131r\u201d s\u00f6z\u00fc, nas\u0131l bir de\u011fi\u015fim ge\u00e7irdi\u011fimizin ayak seslerini \u00e7a\u011fr\u0131\u015ft\u0131r\u0131yor. Peki ya siz, al\u0131\u015fveri\u015f d\u00fcnyas\u0131 i\u00e7in yaz\u0131lm\u0131\u015f t\u00fcm kurallar\u0131 unutmaya haz\u0131r m\u0131s\u0131n\u0131z?<\/span><\/p>  \t\t\t\t","slug":"musteri-beklentilerinin-her-gun-daha-da-yukselmesi-riskin-ta-kendisi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"M\u00fc\u015fteri beklentilerinin her g\u00fcn daha da y\u00fckselmesi riskin ta kendisi","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1095,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}