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Markala\u015fma, marka sahibi bak\u0131m\u0131ndan \u00f6zellikle prestij ve ekonomik anlamda olduk\u00e7a \u00f6nem arz eden bir de\u011ferdir. Bir ba\u015fka ifade ile marka, genel anlam\u0131yla bir i\u015fletmenin mal ve\/veya hizmetlerini, bir ba\u015fka i\u015fletmenin mal ve\/veya hizmetlerinden ay\u0131rmaya yarayan i\u015faretlerdir. Dolay\u0131s\u0131yla marka, bir ger\u00e7ek veya t\u00fczel ki\u015finin en \u00f6nemli mal varl\u0131klar\u0131ndan birini olu\u015fturur. Marka hakk\u0131 ve marka tesciline ili\u015fkin hukuki d\u00fczenlemeler ise 6769 say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu (SMK) kapsam\u0131nda yer al\u0131r.<\/span><\/p> \u00a0<\/span><\/strong><\/p> MARKA NASIL KORUMA ALTINA ALINAB\u0130L\u0130R?<\/span><\/strong><\/p> \u00a0<\/span><\/p> SMK\u00a0uyar\u0131nca, bir i\u015faretin marka olarak korunmas\u0131 tescile ba\u011flanm\u0131\u015ft\u0131r. Her ne kadar tescilsiz markalar\u0131n korunmas\u0131na ili\u015fkin istisnai durumlar s\u00f6z konusu olsa da kural olarak markaya kanun kapsam\u0131nda sa\u011flanan koruma tescil ile do\u011far.<\/span><\/p> \u00a0<\/span><\/p> Tescilli bir markan\u0131n korunma s\u00fcresi ba\u015fvuru tarihinden itibaren 10 y\u0131l olup s\u00f6z konusu koruman\u0131n daha uzun bir s\u00fcre devam\u0131n\u0131n sa\u011flanmas\u0131 i\u00e7in her 10 y\u0131lda bir marka yenilemesi yap\u0131lmas\u0131 gerekir.<\/span><\/p> \u00a0<\/span><\/strong><\/p> MARKA SAH\u0130B\u0130N\u0130N HAKLARI VE YETK\u0130LER\u0130<\/span><\/strong><\/p> \u00a0<\/span><\/p> Tescil edilen ve T\u00fcrk Patent ve Marka Kurumu (T\u00dcRKPATENT) nezdinde tutulan sicile kaydedilen markaya ba\u011fl\u0131 haklar m\u00fcnhas\u0131ran marka sahibine ait olur. Bu do\u011frultuda SMK uyar\u0131nca marka sahibinin haklar\u0131 ve yetkileri \u015fu \u015fekildedir:<\/span><\/p> \u00a0<\/span><\/p> \u00a0<\/span><\/p> MARKA \u0130HLAL\u0130N\u0130N MEYDANA GELMES\u0130 HAL\u0130NDE ALINAB\u0130LECEK AKS\u0130YONLAR<\/span><\/strong><\/p> \u00a0<\/span><\/p> Tescilli bir markan\u0131n izinsiz ve hukuka ayk\u0131r\u0131 bir bi\u00e7imde ticaret alan\u0131nda \u00fc\u00e7\u00fcnc\u00fc ki\u015filer taraf\u0131ndan kullan\u0131lmas\u0131 halinde marka ihlali g\u00fcndeme gelecek ve hakk\u0131 ihlal edilen marka sahibinin talebi \u00fczerine ilgili i\u015faretin, mal veya ambalaj\u0131 \u00fczerine konulmas\u0131 yasaklanabilecek. Ayn\u0131 zamanda marka hakk\u0131 ihlali olu\u015fturan i\u015fareti ta\u015f\u0131yan mallar\u0131n piyasaya s\u00fcr\u00fclmesi, teslim edilebilece\u011finin teklif edilmesi, bu ama\u00e7larla stoklanmas\u0131 veya i\u015faret alt\u0131nda hizmetlerin sunulmas\u0131 ya da sunulabilece\u011finin teklif edilmesi, ithal ya da ihra\u00e7 edilmesi de marka sahibi taraf\u0131ndan yasaklanabilecek fiiller aras\u0131nda yer al\u0131r. Ayr\u0131ca marka sahibi, marka hakk\u0131na tecav\u00fcz su\u00e7u kapsam\u0131nda bu ki\u015fi\/ki\u015filere kar\u015f\u0131 su\u00e7 duyurusunda da bulunabilecek.<\/span><\/p>","slug":"markalasma-ve-markalasma-sureci","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1684702800RtzAG7kavF7QHuO.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":1889,"cropped_1200x675":null,"user":{"id":29,"name":"MUHAMMET","surname":"AKSAN","email":"av-muhammet-aksan@gmail.com","slug":"av-muhammet-aksan","avatar":"\/front\/uploads\/avatar\/1733691600IewiFiiT1aT8ZK3.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:51:30.000000Z","updated_at":"2024-12-18T09:45:38.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":40214,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":40088,"locale":"tr","category_id":73,"title":"Markala\u015fma ve markala\u015fma s\u00fcreci","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"AV. MUHAMMET AKSAN","content":" Markala\u015fma, marka sahibi bak\u0131m\u0131ndan \u00f6zellikle prestij ve ekonomik anlamda olduk\u00e7a \u00f6nem arz eden bir de\u011ferdir. Bir ba\u015fka ifade ile marka, genel anlam\u0131yla bir i\u015fletmenin mal ve\/veya hizmetlerini, bir ba\u015fka i\u015fletmenin mal ve\/veya hizmetlerinden ay\u0131rmaya yarayan i\u015faretlerdir. Dolay\u0131s\u0131yla marka, bir ger\u00e7ek veya t\u00fczel ki\u015finin en \u00f6nemli mal varl\u0131klar\u0131ndan birini olu\u015fturur. Marka hakk\u0131 ve marka tesciline ili\u015fkin hukuki d\u00fczenlemeler ise 6769 say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu (SMK) kapsam\u0131nda yer al\u0131r.<\/span><\/p> \u00a0<\/span><\/strong><\/p> MARKA NASIL KORUMA ALTINA ALINAB\u0130L\u0130R?<\/span><\/strong><\/p> \u00a0<\/span><\/p> SMK\u00a0uyar\u0131nca, bir i\u015faretin marka olarak korunmas\u0131 tescile ba\u011flanm\u0131\u015ft\u0131r. Her ne kadar tescilsiz markalar\u0131n korunmas\u0131na ili\u015fkin istisnai durumlar s\u00f6z konusu olsa da kural olarak markaya kanun kapsam\u0131nda sa\u011flanan koruma tescil ile do\u011far.<\/span><\/p> \u00a0<\/span><\/p> Tescilli bir markan\u0131n korunma s\u00fcresi ba\u015fvuru tarihinden itibaren 10 y\u0131l olup s\u00f6z konusu koruman\u0131n daha uzun bir s\u00fcre devam\u0131n\u0131n sa\u011flanmas\u0131 i\u00e7in her 10 y\u0131lda bir marka yenilemesi yap\u0131lmas\u0131 gerekir.<\/span><\/p> \u00a0<\/span><\/strong><\/p> MARKA SAH\u0130B\u0130N\u0130N HAKLARI VE YETK\u0130LER\u0130<\/span><\/strong><\/p> \u00a0<\/span><\/p> Tescil edilen ve T\u00fcrk Patent ve Marka Kurumu (T\u00dcRKPATENT) nezdinde tutulan sicile kaydedilen markaya ba\u011fl\u0131 haklar m\u00fcnhas\u0131ran marka sahibine ait olur. Bu do\u011frultuda SMK uyar\u0131nca marka sahibinin haklar\u0131 ve yetkileri \u015fu \u015fekildedir:<\/span><\/p> \u00a0<\/span><\/p> \u00a0<\/span><\/p> MARKA \u0130HLAL\u0130N\u0130N MEYDANA GELMES\u0130 HAL\u0130NDE ALINAB\u0130LECEK AKS\u0130YONLAR<\/span><\/strong><\/p> \u00a0<\/span><\/p> Tescilli bir markan\u0131n izinsiz ve hukuka ayk\u0131r\u0131 bir bi\u00e7imde ticaret alan\u0131nda \u00fc\u00e7\u00fcnc\u00fc ki\u015filer taraf\u0131ndan kullan\u0131lmas\u0131 halinde marka ihlali g\u00fcndeme gelecek ve hakk\u0131 ihlal edilen marka sahibinin talebi \u00fczerine ilgili i\u015faretin, mal veya ambalaj\u0131 \u00fczerine konulmas\u0131 yasaklanabilecek. Ayn\u0131 zamanda marka hakk\u0131 ihlali olu\u015fturan i\u015fareti ta\u015f\u0131yan mallar\u0131n piyasaya s\u00fcr\u00fclmesi, teslim edilebilece\u011finin teklif edilmesi, bu ama\u00e7larla stoklanmas\u0131 veya i\u015faret alt\u0131nda hizmetlerin sunulmas\u0131 ya da sunulabilece\u011finin teklif edilmesi, ithal ya da ihra\u00e7 edilmesi de marka sahibi taraf\u0131ndan yasaklanabilecek fiiller aras\u0131nda yer al\u0131r. Ayr\u0131ca marka sahibi, marka hakk\u0131na tecav\u00fcz su\u00e7u kapsam\u0131nda bu ki\u015fi\/ki\u015filere kar\u015f\u0131 su\u00e7 duyurusunda da bulunabilecek.<\/span><\/p>","slug":"markalasma-ve-markalasma-sureci","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1684702800RtzAG7kavF7QHuO.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1684702800RtzAG7kavF7QHuO.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":1889,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}
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