{"status":true,"post":{"id":23387,"user_id":9,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:28:40","created_at":"2020-10-29T21:00:00.000000Z","updated_at":"2022-10-24T11:28:40.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":23387,"is_featured":0,"title":"Koronavir\u00fcs\u00fcn \u015firketlere g\u00f6r dedikleri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Do\u00e7. Dr. Nurullah G\u00fcr<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Koronavir\u00fcs, son 10 ayd\u0131r k\u00fcresel g\u00fcndemin en \u00f6n s\u0131ralar\u0131nda yer almaya devam ediyor. \u00d6zellikle ekonomiyle ilgili i\u00e7inde koronavir\u00fcs ge\u00e7meyen bir yaz\u0131 yazmak neredeyse imkans\u0131z hale geldi. Bu salg\u0131n, kamu sa\u011fl\u0131\u011f\u0131n\u0131 etkiledi\u011fi kadar ekonomik davran\u0131\u015flar\u0131m\u0131za da y\u00f6n veren bir hale b\u00fcr\u00fcnd\u00fc. Salg\u0131n sona erdi\u011fi zaman hi\u00e7 ku\u015fkusuz hem \u015firketlerin hem de t\u00fcketicilerin baz\u0131 davran\u0131\u015flar\u0131 yeniden normale d\u00f6necek. Vir\u00fcs\u00fcn sosyal, ekonomik ve siyasi hayat\u0131 etkileyen baz\u0131 y\u00f6nleri zamanla kaybolup gidecek. Ancak, baz\u0131 de\u011fi\u015fikliklerin kal\u0131c\u0131 olmas\u0131 da kuvvetle muhtemel. Bu s\u00fcre\u00e7te ya\u015fan\u0131lan s\u0131k\u0131nt\u0131lar\u0131n ve de\u011fi\u015fimlerin b\u00fct\u00fcn ekonomik birimler taraf\u0131ndan etrafl\u0131ca de\u011ferlendirilmesi ve bundan sonras\u0131 i\u00e7in baz\u0131 notlar\u0131n al\u0131nmas\u0131 faydal\u0131 olacak. <\/span><\/p>  <p><span class=\"large\"><strong>G\u00dc\u00c7L\u00dc \u00d6ZSERMAYE<\/strong><\/span><\/p>  <p><span class=\"large\">Bu noktada koronavir\u00fcs\u00fcn \u015firketlerimize de baz\u0131 \u00f6nemli i\u015faretler sundu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. D\u00fcnya genelinde belirsizliklerin bir anda artt\u0131\u011f\u0131, nakit ak\u0131\u015f\u0131n\u0131n kurudu\u011fu ve finansal ko\u015fullar\u0131n allak bullak oldu\u011fu bu s\u00fcre\u00e7, g\u00fc\u00e7l\u00fc \u00f6zsermaye yap\u0131s\u0131n\u0131n ve d\u00fc\u015f\u00fck bor\u00e7luluk d\u00fczeyinin \u015firketler a\u00e7\u0131s\u0131ndan ne kadar \u00f6nemli oldu\u011funu hat\u0131rlatt\u0131. \u00c7ok b\u00fcy\u00fck oranda bankac\u0131l\u0131k sekt\u00f6r\u00fcne ba\u011fl\u0131 bir d\u0131\u015f finansman yap\u0131s\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilir olmad\u0131\u011f\u0131n\u0131 bir kez daha anlad\u0131k. Profesyonel y\u00f6ntemlerle finansal risklerini kontrol alt\u0131nda tutabilmenin \u015firketlerin d\u0131\u015f \u015foklara kar\u015f\u0131 direncini korumada ne derece ba\u015far\u0131l\u0131 oldu\u011funa \u015fahit olduk. <\/span><\/p>  <p><span class=\"large\">\u015eirketlerin \u00e7al\u0131\u015fanlar\u0131na ve tedarik\u00e7ilerine duydu\u011fu g\u00fcven duygusunun i\u015flerin normale d\u00f6nebilmesine y\u00f6nelik olarak ne kadar de\u011ferli oldu\u011funu hissettik. G\u00f6rev ve sorumluluklar\u0131 a\u015fa\u011f\u0131ya do\u011fru delege ederek, esnek bir y\u00f6netim anlay\u0131\u015f\u0131 benimseyen \u015firketlerin, de\u011fi\u015fen piyasa ko\u015fullar\u0131na ayak uydurma ve hatta proaktif hareket edebilme noktalar\u0131nda ne kadar b\u00fcy\u00fck avantajlara sahip olduklar\u0131n\u0131 g\u00f6rd\u00fck.<\/span><\/p>  <p><span class=\"large\"><strong>D\u0130J\u0130TALLE\u015eME KA\u00c7INILMAZ<\/strong><\/span><\/p>  <p><span class=\"large\">Dijitalle\u015fme, sevsek de sevmesek de hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131. Koronavir\u00fcsten \u00f6nce baz\u0131 \u015firketler dijitalle\u015fmeye ayak diriyordu. Bizim sekt\u00f6re uygun de\u011fil veya bize gelmez diye d\u00fc\u015f\u00fcnenler vard\u0131. Ama art\u0131k stok y\u00f6netiminden sat\u0131\u015fa, m\u00fc\u015fteri ili\u015fkilerinden \u00e7al\u0131\u015fanlarla ileti\u015fime kadar bir\u00e7ok alanda dijitalle\u015fmenin olmazsa olmazlar aras\u0131na girdi\u011fini anlad\u0131k. \u015eirketlerimizin e-ticaret ve dijital \u015firket y\u00f6ntemine kendilerini adapte etmek i\u00e7in zaman kaybetmemeleri gerekiyor.<\/span><\/p>  <p><span class=\"large\"><strong>\u00dcRET\u0130MDE SIFIR KARBON<\/strong><\/span><\/p>  <p><span class=\"large\">Do\u011frudan ba\u011flant\u0131lar\u0131 olmasa da koronavir\u00fcs salg\u0131n\u0131na dair ya\u015fan\u0131lan ac\u0131 deneyimin iklim de\u011fi\u015fikli\u011fine y\u00f6nelik fark\u0131ndal\u0131\u011f\u0131 artt\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Ekonomi d\u0131\u015f\u0131ndan gelen koronavir\u00fcs \u015fokunun yaratt\u0131\u011f\u0131 ekonomik tahribat g\u00f6zleri korkuttu. Sonu\u00e7lar\u0131 kontrol edilemez bir noktaya gelmesi durumunda iklim de\u011fi\u015fikli\u011finin neden olabilece\u011fi felaketlerin ekonomiler \u00fczerindeki etkileri koronavir\u00fcsten daha y\u0131k\u0131c\u0131 olabilir. Politika yap\u0131c\u0131lar bu ihtimali daha fazla dikkate almaya ba\u015flad\u0131. Sonu\u00e7 olarak, \u00fclkelerin iklim de\u011fi\u015fikli\u011fi ile m\u00fccadele hususunda \u2018s\u0131f\u0131r karbon\u2019 hedefine y\u00f6nelik atacaklar\u0131 ad\u0131mlar h\u0131zlanabilir. Bu durumda \u015firketlerin \u00fcretim yap\u0131lar\u0131n\u0131 g\u00f6zden ge\u00e7irip yeni yat\u0131r\u0131m kararlar\u0131nda \u2018s\u0131f\u0131r karbon\u2019 fakt\u00f6r\u00fcn\u00fc daha fazla dikkate almalar\u0131 gerekebilir.<\/span><\/p>  <p><span class=\"large\">K\u00fcresel \u00f6l\u00e7ekte ya\u015fan\u0131lan her b\u00fcy\u00fck kriz, baz\u0131 dersleri ve de\u011fi\u015fimleri beraberinde getiriyor. S\u00fcreci iyi okuyabilen ve buna g\u00f6re aksiyon alan \u015firketlerin daha g\u00fc\u00e7l\u00fc bir \u015fekilde yollar\u0131na devam etmeleri beklenir.<\/span><\/p>  \t\t\t\t","slug":"koronavirusun-sirketlere-gor-dedikleri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Koronavir\u00fcs\u00fcn \u015firketlere g\u00f6r dedikleri","meta_description":"Do\u00e7. Dr. Nurullah G\u00fcr","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1083,"cropped_1200x675":null,"user":{"id":9,"name":"NURULLAH","surname":"G\u00dcR","email":"nurullah.gur@marmara.edu.tr","slug":"prof-dr-nurullah-gur","avatar":"\/front\/uploads\/avatar\/1733691600zm0eg4EVw1c01iN.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T09:51:22.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":23486,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":23387,"locale":"tr","category_id":73,"title":"Koronavir\u00fcs\u00fcn \u015firketlere g\u00f6r dedikleri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Do\u00e7. Dr. Nurullah G\u00fcr<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Koronavir\u00fcs, son 10 ayd\u0131r k\u00fcresel g\u00fcndemin en \u00f6n s\u0131ralar\u0131nda yer almaya devam ediyor. \u00d6zellikle ekonomiyle ilgili i\u00e7inde koronavir\u00fcs ge\u00e7meyen bir yaz\u0131 yazmak neredeyse imkans\u0131z hale geldi. Bu salg\u0131n, kamu sa\u011fl\u0131\u011f\u0131n\u0131 etkiledi\u011fi kadar ekonomik davran\u0131\u015flar\u0131m\u0131za da y\u00f6n veren bir hale b\u00fcr\u00fcnd\u00fc. Salg\u0131n sona erdi\u011fi zaman hi\u00e7 ku\u015fkusuz hem \u015firketlerin hem de t\u00fcketicilerin baz\u0131 davran\u0131\u015flar\u0131 yeniden normale d\u00f6necek. Vir\u00fcs\u00fcn sosyal, ekonomik ve siyasi hayat\u0131 etkileyen baz\u0131 y\u00f6nleri zamanla kaybolup gidecek. Ancak, baz\u0131 de\u011fi\u015fikliklerin kal\u0131c\u0131 olmas\u0131 da kuvvetle muhtemel. Bu s\u00fcre\u00e7te ya\u015fan\u0131lan s\u0131k\u0131nt\u0131lar\u0131n ve de\u011fi\u015fimlerin b\u00fct\u00fcn ekonomik birimler taraf\u0131ndan etrafl\u0131ca de\u011ferlendirilmesi ve bundan sonras\u0131 i\u00e7in baz\u0131 notlar\u0131n al\u0131nmas\u0131 faydal\u0131 olacak. <\/span><\/p>  <p><span class=\"large\"><strong>G\u00dc\u00c7L\u00dc \u00d6ZSERMAYE<\/strong><\/span><\/p>  <p><span class=\"large\">Bu noktada koronavir\u00fcs\u00fcn \u015firketlerimize de baz\u0131 \u00f6nemli i\u015faretler sundu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. D\u00fcnya genelinde belirsizliklerin bir anda artt\u0131\u011f\u0131, nakit ak\u0131\u015f\u0131n\u0131n kurudu\u011fu ve finansal ko\u015fullar\u0131n allak bullak oldu\u011fu bu s\u00fcre\u00e7, g\u00fc\u00e7l\u00fc \u00f6zsermaye yap\u0131s\u0131n\u0131n ve d\u00fc\u015f\u00fck bor\u00e7luluk d\u00fczeyinin \u015firketler a\u00e7\u0131s\u0131ndan ne kadar \u00f6nemli oldu\u011funu hat\u0131rlatt\u0131. \u00c7ok b\u00fcy\u00fck oranda bankac\u0131l\u0131k sekt\u00f6r\u00fcne ba\u011fl\u0131 bir d\u0131\u015f finansman yap\u0131s\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilir olmad\u0131\u011f\u0131n\u0131 bir kez daha anlad\u0131k. Profesyonel y\u00f6ntemlerle finansal risklerini kontrol alt\u0131nda tutabilmenin \u015firketlerin d\u0131\u015f \u015foklara kar\u015f\u0131 direncini korumada ne derece ba\u015far\u0131l\u0131 oldu\u011funa \u015fahit olduk. <\/span><\/p>  <p><span class=\"large\">\u015eirketlerin \u00e7al\u0131\u015fanlar\u0131na ve tedarik\u00e7ilerine duydu\u011fu g\u00fcven duygusunun i\u015flerin normale d\u00f6nebilmesine y\u00f6nelik olarak ne kadar de\u011ferli oldu\u011funu hissettik. G\u00f6rev ve sorumluluklar\u0131 a\u015fa\u011f\u0131ya do\u011fru delege ederek, esnek bir y\u00f6netim anlay\u0131\u015f\u0131 benimseyen \u015firketlerin, de\u011fi\u015fen piyasa ko\u015fullar\u0131na ayak uydurma ve hatta proaktif hareket edebilme noktalar\u0131nda ne kadar b\u00fcy\u00fck avantajlara sahip olduklar\u0131n\u0131 g\u00f6rd\u00fck.<\/span><\/p>  <p><span class=\"large\"><strong>D\u0130J\u0130TALLE\u015eME KA\u00c7INILMAZ<\/strong><\/span><\/p>  <p><span class=\"large\">Dijitalle\u015fme, sevsek de sevmesek de hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131. Koronavir\u00fcsten \u00f6nce baz\u0131 \u015firketler dijitalle\u015fmeye ayak diriyordu. Bizim sekt\u00f6re uygun de\u011fil veya bize gelmez diye d\u00fc\u015f\u00fcnenler vard\u0131. Ama art\u0131k stok y\u00f6netiminden sat\u0131\u015fa, m\u00fc\u015fteri ili\u015fkilerinden \u00e7al\u0131\u015fanlarla ileti\u015fime kadar bir\u00e7ok alanda dijitalle\u015fmenin olmazsa olmazlar aras\u0131na girdi\u011fini anlad\u0131k. \u015eirketlerimizin e-ticaret ve dijital \u015firket y\u00f6ntemine kendilerini adapte etmek i\u00e7in zaman kaybetmemeleri gerekiyor.<\/span><\/p>  <p><span class=\"large\"><strong>\u00dcRET\u0130MDE SIFIR KARBON<\/strong><\/span><\/p>  <p><span class=\"large\">Do\u011frudan ba\u011flant\u0131lar\u0131 olmasa da koronavir\u00fcs salg\u0131n\u0131na dair ya\u015fan\u0131lan ac\u0131 deneyimin iklim de\u011fi\u015fikli\u011fine y\u00f6nelik fark\u0131ndal\u0131\u011f\u0131 artt\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Ekonomi d\u0131\u015f\u0131ndan gelen koronavir\u00fcs \u015fokunun yaratt\u0131\u011f\u0131 ekonomik tahribat g\u00f6zleri korkuttu. Sonu\u00e7lar\u0131 kontrol edilemez bir noktaya gelmesi durumunda iklim de\u011fi\u015fikli\u011finin neden olabilece\u011fi felaketlerin ekonomiler \u00fczerindeki etkileri koronavir\u00fcsten daha y\u0131k\u0131c\u0131 olabilir. Politika yap\u0131c\u0131lar bu ihtimali daha fazla dikkate almaya ba\u015flad\u0131. Sonu\u00e7 olarak, \u00fclkelerin iklim de\u011fi\u015fikli\u011fi ile m\u00fccadele hususunda \u2018s\u0131f\u0131r karbon\u2019 hedefine y\u00f6nelik atacaklar\u0131 ad\u0131mlar h\u0131zlanabilir. Bu durumda \u015firketlerin \u00fcretim yap\u0131lar\u0131n\u0131 g\u00f6zden ge\u00e7irip yeni yat\u0131r\u0131m kararlar\u0131nda \u2018s\u0131f\u0131r karbon\u2019 fakt\u00f6r\u00fcn\u00fc daha fazla dikkate almalar\u0131 gerekebilir.<\/span><\/p>  <p><span class=\"large\">K\u00fcresel \u00f6l\u00e7ekte ya\u015fan\u0131lan her b\u00fcy\u00fck kriz, baz\u0131 dersleri ve de\u011fi\u015fimleri beraberinde getiriyor. S\u00fcreci iyi okuyabilen ve buna g\u00f6re aksiyon alan \u015firketlerin daha g\u00fc\u00e7l\u00fc bir \u015fekilde yollar\u0131na devam etmeleri beklenir.<\/span><\/p>  \t\t\t\t","slug":"koronavirusun-sirketlere-gor-dedikleri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Koronavir\u00fcs\u00fcn \u015firketlere g\u00f6r dedikleri","meta_description":"Do\u00e7. Dr. Nurullah G\u00fcr","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1083,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}