{"status":true,"post":{"id":23053,"user_id":1,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:24:20","created_at":"2020-09-24T21:00:00.000000Z","updated_at":"2022-10-24T11:24:20.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":23053,"is_featured":0,"title":"Konserve d\u00fc\u015f\u00fcnceleri bir tarafa b\u0131rak\u0131n","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Hakan G\u00fclda\u011f<\/strong><\/span>
<\/p>

Sonbahar ile birlikte koronavir\u00fcste ikinci dalga geldi. 33 milyonu ge\u00e7ti vaka say\u0131s\u0131. Dile kolay, her \u00fc\u00e7 g\u00fcnde bir d\u00fcnya \u00e7ap\u0131nda say\u0131 bir milyon art\u0131yor. \u0130lk dalga d\u00fcnyan\u0131n \u015firazesini kayd\u0131rm\u0131\u015ft\u0131. Anla\u015f\u0131lan bir s\u00fcre daha \u015firaze yerine oturmayacak. \u00d6yleyse, ne yapmal\u0131? Nas\u0131l davranmal\u0131?<\/span><\/p>

\u00d6ncelikle iki \u015fekilde: <\/span><\/p>

Bir, panik i\u00e7inde hareket etmemek. \u0130ki, elimizdeki t\u00fcm verileri bir araya getirerek, somut durumun somut tahlilini yapmak. <\/span><\/p>

Kolay m\u0131? De\u011fil! Ama ba\u015fka yol da yok. Belirsizlikler ve onu izleyen karars\u0131zl\u0131klar bu d\u00f6nemin en \u00f6nemli \u00f6zelli\u011fi. Bu ortam, y\u00f6neticilerin dengesini bozuyor. Pek \u00e7ok \u00fclkenin lideri \u2018patinaj\u2019 yap\u0131yor. Pek \u00e7ok \u015firket y\u00f6neticisi de \u00f6yle... Onun i\u00e7in de sorunlara panik i\u00e7inde yakla\u015f\u0131yorlar. Ak\u0131llar\u0131na gelen ilk \u00e7\u00f6z\u00fcmleri hayata ge\u00e7irmeye \u00e7al\u0131\u015f\u0131yorlar. Sonra bu \u2018pratik\u2019 \u00e7\u00f6z\u00fcmler i\u015fe yaramay\u0131nca, hatta yeni sorunlar \u00fcretince, kendilerince bir ba\u015fka \u2018pratik\u2019 \u00e7\u00f6z\u00fcmlere y\u00f6neliyorlar. Bu da ister istemez \u00e7aresizlik duygular\u0131n\u0131n artmas\u0131na neden oluyor.<\/span><\/p>

Oysa panik ad\u0131mlar\u0131 de\u011fil, d\u00fc\u015f\u00fcne d\u00fc\u015f\u00fcne, olup biteni kavrayarak, elimizdeki se\u00e7enekleri yoklayarak hareket etmemiz gerekiyor. Hangi d\u00fczeyde olursa olsun, y\u00f6neticilerin bilgi ve yeteneklerini kararl\u0131l\u0131kla devreye sokmalar\u0131na her zamankinden daha fazla ihtiyac\u0131m\u0131z var. Nihayetinde, kurumlar\u0131n ve \u00fclkelerin gelece\u011fine y\u00f6neticilerin ald\u0131\u011f\u0131 kararlar y\u00f6n veriyor.<\/span><\/p>

KUTUNUN DI\u015eINDA D\u00dc\u015e\u00dcNMEK...<\/strong><\/span><\/p>

\u00dcnl\u00fc d\u00fc\u015f\u00fcn\u00fcr \u0130bn-i Haldun, \u201c\u0130nsan beyni de\u011firmen ta\u015f\u0131na benzer\u201d diyor, \u201c\u0130\u00e7ine yeni bir \u015feyler atmazsan\u0131z kendi kendini \u00f6\u011f\u00fct\u00fcr durur.\u201d <\/span><\/p>

Kendi kendimizi \u00f6\u011f\u00fctmemek i\u00e7in, en iyisi mi gelin biz \u0130bn-i Haldun\u2019un \u00f6\u011f\u00fcd\u00fcn\u00fc tutal\u0131m. Beynimize biraz d\u00fc\u015f\u00fcnecek bir <\/span>\u015feyler atal\u0131m. <\/span><\/p>

Y\u00f6neticilerin karar alma s\u00fcrecinde ilk olarak kulland\u0131\u011f\u0131 ara\u00e7lardan biri \u2018somut durumun, somut tahlili\u2019dir. Bu zihinsel faaliyet k\u0131saca \u2018analiz\u2019 olarak adland\u0131r\u0131l\u0131r. Analiz, sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcne giden yolu k\u0131salt\u0131r. Strateji belirleme s\u00fcrecinde de \u00f6nemli rol oynar. <\/span><\/p>

\u0130\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nemin pek \u00e7ok belirsizlik ve karars\u0131zl\u0131k i\u00e7erdi\u011fini g\u00f6z \u00f6n\u00fcne al\u0131rsak, bug\u00fcn iyi analiz, haz\u0131r konserve g\u00f6r\u00fc\u015fleri, \u2018fast-food\u2019 d\u00fc\u015f\u00fcnceleri bir tarafa b\u0131rak\u0131p, biraz \u2018kutunun d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcnmeyi\u2019 gerekli k\u0131l\u0131yor. <\/span><\/p>

E\u011fri otural\u0131m, do\u011fru konu\u015fal\u0131m, \u015fu s\u0131ralarda \u00f6n\u00fcm\u00fcze \u00e7\u0131kan sorunlar\u0131 \u00e7\u00f6zmede zorlanmam\u0131z\u0131n \u00f6nemli bir nedeni \u2018tek y\u00f6nl\u00fc d\u00fc\u015f\u00fcnce\u2019 yap\u0131m\u0131z. Oynakl\u0131klar\u0131n, belirsizliklerin \u00e7ok oldu\u011fu bir d\u00f6nemde \u00e7\u00f6z\u00fcm \u00fcretme zaafiyetimize en iyi panzehirlerden biri ise \u2018b\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce tarz\u0131\u2019...<\/span><\/p>

\u2018VEYA\u2019 YER\u0130NE \u2018VE\u2019 D\u0130YEREK KAZANIN!<\/strong><\/span><\/p>

\u2018Nedir bu b\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce tarz\u0131\u2019 derseniz, asl\u0131nda yan\u0131t basit: Bir \u00e7\u00f6z\u00fcm i\u00e7in ortaya \u00e7\u0131kan z\u0131t \u00e7\u00f6z\u00fcmlerin i\u015fbirli\u011fini sa\u011flamak ve buradan avantaj elde etmek. Aynen ba\u015fparma\u011f\u0131m\u0131z\u0131n di\u011fer d\u00f6rt parmakla i\u015fbirli\u011fi yapmas\u0131 gibi....<\/span><\/p>

\u0130\u015fin uzmanlar\u0131ndan biri Kanadal\u0131 profes\u00f6r Roger Martin, bu tarz d\u00fc\u015f\u00fcncenin sa\u011flad\u0131\u011f\u0131 yarara \u015f\u00f6yle vurgu yap\u0131yor: \u201cB\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnme tarz\u0131 bize, \u2018Ya onu ya da bunu tercih edersin\u2019 \u015feklindeki ikili s\u0131n\u0131rlar\u0131 a\u015fan bir yol g\u00f6sterir. Alternatif \u00e7\u00f6z\u00fcm\u00fcn avantajlar\u0131n\u0131 ortadan kald\u0131rmaks\u0131z\u0131n, bir \u00e7\u00f6z\u00fcm\u00fcn avantajlar\u0131n\u0131 b\u00fct\u00fcnle\u015ftirme olana\u011f\u0131 sa\u011flar. Yeni bir \u00e7\u00f6z\u00fcm \u00fcretmek amac\u0131yla birbirine z\u0131t iki fikir \u00fczerine d\u00fc\u015f\u00fcnenler, sadece bir model \u00fczerine d\u00fc\u015f\u00fcnenlere g\u00f6re bir ad\u0131m \u00f6ndedir. B\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce, olas\u0131l\u0131klar, \u00e7\u00f6z\u00fcmler ve yeni fikirler \u00fcretir. Geleneksel tarzdaki d\u00fc\u015f\u00fcnce \u015fekli ise \u00e7\u00f6z\u00fcmleri, bulunmas\u0131 olanaks\u0131z k\u00f6\u015felerde saklar ve yarat\u0131c\u0131 bir \u00e7\u00f6z\u00fcm\u00fcn m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 ill\u00fczyonunu besler.\u201d<\/span><\/p>

Profes\u00f6r Roger Martin, \u2018b\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce tarz\u0131\u2019 \u00f6nerisini, 50 \u00fcnl\u00fc i\u015f insan\u0131 ile g\u00f6r\u00fc\u015fmeler yapt\u0131ktan sonra form\u00fcle etmi\u015f. <\/span><\/p>

O d\u00f6nemde g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fc d\u00fcnyan\u0131n \u00f6nde gelen t\u00fcketim mallar\u0131 \u00fcreticisi Procter and Gamble\u2019\u0131n \u0130cra Kurulu Ba\u015fkan\u0131 Alan George Lafley\u2019in \u015fu s\u00f6z\u00fcn\u00fc \u00f6zenle vurguluyor: <\/span>
\u201cBiz \u2018veya\u2019 ile kazanamazd\u0131k. Herkes \u2018veya\u2019 tercihini hayata ge\u00e7irebilir. E\u011fer bir \u015fey lehine di\u011ferinden vazge\u00e7ilen bir oyunun i\u00e7inde <\/span>yer al\u0131rsan\u0131z kazanamazs\u0131n\u0131z.\u201d<\/span><\/p>

\u00c7\u00d6Z\u00dcM \u0130\u00c7\u0130N \u00d6NCEL\u0130KLER\u0130N\u0130Z NE OLMALI?<\/strong><\/span><\/p>

Profes\u00f6r Roger Martin, \u2018yarat\u0131c\u0131 \u00e7\u00f6z\u00fcm\u2019 pe\u015fine d\u00fc\u015f\u00fcnlere \u015fu \u00f6nerilerde bulunuyor: <\/span><\/p>

* T\u00fcm fakt\u00f6rleri dikkate al\u0131n, \u00f6ne \u00e7\u0131kanlar\u0131 belirleyin:<\/strong> Kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z sorunlar\u0131 a\u015fmaya \u00e7al\u0131\u015f\u0131rken, sorunla ilgili listeyi dar tutmay\u0131n. \u0130\u015finizde hedefledi\u011finiz sonucu etkileyecek t\u00fcm fakt\u00f6rleri dikkate al\u0131n. Hemen fark edilmeyen ama potansiyel \u00f6neme sahip fakt\u00f6rleri de hesaba kat\u0131n. B\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce tarz\u0131 ilk ba\u015fta zihninizi yorsa da zamanla buna al\u0131\u015facaks\u0131n\u0131z. \u00d6d\u00fcl\u00fcn\u00fcz ise ger\u00e7ek hayat\u0131n b\u00fct\u00fcnselli\u011fini kavramak olacak!<\/span><\/p>

* Neden-sonu\u00e7 ili\u015fkilerini 360 derece analiz edin:<\/strong> Geleneksel y\u00f6neticilerin, tek y\u00f6nl\u00fc d\u00fc\u015f\u00fcnce ile sorunlar\u0131 tek tek ele al\u0131p, birbirinden ba\u011f\u0131ms\u0131z par\u00e7a ba\u015f\u0131 \u00e7\u00f6z\u00fcmler arama al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 terk edin. \u0130\u015finizi etkileyen fakt\u00f6rler ve de\u011fi\u015fkenler aras\u0131ndaki neden-sonu\u00e7 ili\u015fkilerini belirlerken \u00e7ok y\u00f6nl\u00fc d\u00fc\u015f\u00fcn\u00fcn. Bu ili\u015fkilerin do\u011frusal de\u011fil, karma\u015f\u0131k ve birbirine ge\u00e7mi\u015f oldu\u011funu akl\u0131n\u0131zdan \u00e7\u0131karmay\u0131n. Analizinizde \u00e7\u0131kmaza girdi\u011finizi hissetti\u011finizde bir kez daha s\u0131f\u0131rdan ba\u015flamaktan \u00e7ekinmeyin! <\/span><\/p>

* T\u00fcm \u00e7\u00f6z\u00fcmleri g\u00f6z \u00f6n\u00fcne al\u0131n, soruna b\u00fct\u00fcnsel bak\u0131n:<\/strong> Kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z sorunu, y\u00f6netti\u011finiz yap\u0131n\u0131n farkl\u0131 fonksiyonlar\u0131na g\u00f6re k\u00fc\u00e7\u00fck par\u00e7alara b\u00f6lerek \u00e7\u00f6zmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131zda vasat ve yetersiz bir sonu\u00e7 ka\u00e7\u0131n\u0131lmaz olur. Sorunun ba\u011f\u0131ms\u0131z par\u00e7alar\u0131 \u00fczerinde d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde de b\u00fct\u00fcn\u00fc g\u00f6zden ka\u00e7\u0131rmay\u0131n. Ve bir olas\u0131 \u00e7\u00f6z\u00fcm u\u011fruna di\u011ferinden hemen vazge\u00e7meyin. \u0130\u015fin s\u0131rr\u0131 iki farkl\u0131 d\u00fc\u015f\u00fcnce aras\u0131ndaki gerilim ortam\u0131nda en olumlu \u00e7\u00f6z\u00fcme daha k\u0131sa s\u00fcrede ula\u015fabilirsiniz. B\u00f6ylece ilk bak\u0131\u015fta hi\u00e7biri umut vermeyen se\u00e7eneklerin aras\u0131na gizlenmi\u015f en iyi \u00e7\u00f6z\u00fcm\u00fc g\u00f6rebilirsiniz. B\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce, olas\u0131l\u0131klar, \u00e7\u00f6z\u00fcmler ve yeni fikirler \u00fcretir.<\/span>
Bug\u00fcn yeni fikirlere kulak vermenin zaman\u0131...<\/span><\/p> \t\t\t\t","slug":"konserve-dusunceleri-bir-tarafa-birakin","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Konserve d\u00fc\u015f\u00fcnceleri bir tarafa b\u0131rak\u0131n","meta_description":"Hakan G\u00fclda\u011f","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1085,"cropped_1200x675":null,"user":{"id":1,"name":"HAKAN","surname":"G\u00dcLDA\u011e","email":"uakisik@eronat.com.tr","slug":"hakan-guldag","avatar":"\/front\/uploads\/avatar\/1733691600kKPzKvWx8Xpxx9n.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T14:51:32.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":23152,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":23053,"locale":"tr","category_id":73,"title":"Konserve d\u00fc\u015f\u00fcnceleri bir tarafa b\u0131rak\u0131n","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Hakan G\u00fclda\u011f<\/strong><\/span>
<\/p>

Sonbahar ile birlikte koronavir\u00fcste ikinci dalga geldi. 33 milyonu ge\u00e7ti vaka say\u0131s\u0131. Dile kolay, her \u00fc\u00e7 g\u00fcnde bir d\u00fcnya \u00e7ap\u0131nda say\u0131 bir milyon art\u0131yor. \u0130lk dalga d\u00fcnyan\u0131n \u015firazesini kayd\u0131rm\u0131\u015ft\u0131. Anla\u015f\u0131lan bir s\u00fcre daha \u015firaze yerine oturmayacak. \u00d6yleyse, ne yapmal\u0131? Nas\u0131l davranmal\u0131?<\/span><\/p>

\u00d6ncelikle iki \u015fekilde: <\/span><\/p>

Bir, panik i\u00e7inde hareket etmemek. \u0130ki, elimizdeki t\u00fcm verileri bir araya getirerek, somut durumun somut tahlilini yapmak. <\/span><\/p>

Kolay m\u0131? De\u011fil! Ama ba\u015fka yol da yok. Belirsizlikler ve onu izleyen karars\u0131zl\u0131klar bu d\u00f6nemin en \u00f6nemli \u00f6zelli\u011fi. Bu ortam, y\u00f6neticilerin dengesini bozuyor. Pek \u00e7ok \u00fclkenin lideri \u2018patinaj\u2019 yap\u0131yor. Pek \u00e7ok \u015firket y\u00f6neticisi de \u00f6yle... Onun i\u00e7in de sorunlara panik i\u00e7inde yakla\u015f\u0131yorlar. Ak\u0131llar\u0131na gelen ilk \u00e7\u00f6z\u00fcmleri hayata ge\u00e7irmeye \u00e7al\u0131\u015f\u0131yorlar. Sonra bu \u2018pratik\u2019 \u00e7\u00f6z\u00fcmler i\u015fe yaramay\u0131nca, hatta yeni sorunlar \u00fcretince, kendilerince bir ba\u015fka \u2018pratik\u2019 \u00e7\u00f6z\u00fcmlere y\u00f6neliyorlar. Bu da ister istemez \u00e7aresizlik duygular\u0131n\u0131n artmas\u0131na neden oluyor.<\/span><\/p>

Oysa panik ad\u0131mlar\u0131 de\u011fil, d\u00fc\u015f\u00fcne d\u00fc\u015f\u00fcne, olup biteni kavrayarak, elimizdeki se\u00e7enekleri yoklayarak hareket etmemiz gerekiyor. Hangi d\u00fczeyde olursa olsun, y\u00f6neticilerin bilgi ve yeteneklerini kararl\u0131l\u0131kla devreye sokmalar\u0131na her zamankinden daha fazla ihtiyac\u0131m\u0131z var. Nihayetinde, kurumlar\u0131n ve \u00fclkelerin gelece\u011fine y\u00f6neticilerin ald\u0131\u011f\u0131 kararlar y\u00f6n veriyor.<\/span><\/p>

KUTUNUN DI\u015eINDA D\u00dc\u015e\u00dcNMEK...<\/strong><\/span><\/p>

\u00dcnl\u00fc d\u00fc\u015f\u00fcn\u00fcr \u0130bn-i Haldun, \u201c\u0130nsan beyni de\u011firmen ta\u015f\u0131na benzer\u201d diyor, \u201c\u0130\u00e7ine yeni bir \u015feyler atmazsan\u0131z kendi kendini \u00f6\u011f\u00fct\u00fcr durur.\u201d <\/span><\/p>

Kendi kendimizi \u00f6\u011f\u00fctmemek i\u00e7in, en iyisi mi gelin biz \u0130bn-i Haldun\u2019un \u00f6\u011f\u00fcd\u00fcn\u00fc tutal\u0131m. Beynimize biraz d\u00fc\u015f\u00fcnecek bir <\/span>\u015feyler atal\u0131m. <\/span><\/p>

Y\u00f6neticilerin karar alma s\u00fcrecinde ilk olarak kulland\u0131\u011f\u0131 ara\u00e7lardan biri \u2018somut durumun, somut tahlili\u2019dir. Bu zihinsel faaliyet k\u0131saca \u2018analiz\u2019 olarak adland\u0131r\u0131l\u0131r. Analiz, sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcne giden yolu k\u0131salt\u0131r. Strateji belirleme s\u00fcrecinde de \u00f6nemli rol oynar. <\/span><\/p>

\u0130\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nemin pek \u00e7ok belirsizlik ve karars\u0131zl\u0131k i\u00e7erdi\u011fini g\u00f6z \u00f6n\u00fcne al\u0131rsak, bug\u00fcn iyi analiz, haz\u0131r konserve g\u00f6r\u00fc\u015fleri, \u2018fast-food\u2019 d\u00fc\u015f\u00fcnceleri bir tarafa b\u0131rak\u0131p, biraz \u2018kutunun d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcnmeyi\u2019 gerekli k\u0131l\u0131yor. <\/span><\/p>

E\u011fri otural\u0131m, do\u011fru konu\u015fal\u0131m, \u015fu s\u0131ralarda \u00f6n\u00fcm\u00fcze \u00e7\u0131kan sorunlar\u0131 \u00e7\u00f6zmede zorlanmam\u0131z\u0131n \u00f6nemli bir nedeni \u2018tek y\u00f6nl\u00fc d\u00fc\u015f\u00fcnce\u2019 yap\u0131m\u0131z. Oynakl\u0131klar\u0131n, belirsizliklerin \u00e7ok oldu\u011fu bir d\u00f6nemde \u00e7\u00f6z\u00fcm \u00fcretme zaafiyetimize en iyi panzehirlerden biri ise \u2018b\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce tarz\u0131\u2019...<\/span><\/p>

\u2018VEYA\u2019 YER\u0130NE \u2018VE\u2019 D\u0130YEREK KAZANIN!<\/strong><\/span><\/p>

\u2018Nedir bu b\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce tarz\u0131\u2019 derseniz, asl\u0131nda yan\u0131t basit: Bir \u00e7\u00f6z\u00fcm i\u00e7in ortaya \u00e7\u0131kan z\u0131t \u00e7\u00f6z\u00fcmlerin i\u015fbirli\u011fini sa\u011flamak ve buradan avantaj elde etmek. Aynen ba\u015fparma\u011f\u0131m\u0131z\u0131n di\u011fer d\u00f6rt parmakla i\u015fbirli\u011fi yapmas\u0131 gibi....<\/span><\/p>

\u0130\u015fin uzmanlar\u0131ndan biri Kanadal\u0131 profes\u00f6r Roger Martin, bu tarz d\u00fc\u015f\u00fcncenin sa\u011flad\u0131\u011f\u0131 yarara \u015f\u00f6yle vurgu yap\u0131yor: \u201cB\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnme tarz\u0131 bize, \u2018Ya onu ya da bunu tercih edersin\u2019 \u015feklindeki ikili s\u0131n\u0131rlar\u0131 a\u015fan bir yol g\u00f6sterir. Alternatif \u00e7\u00f6z\u00fcm\u00fcn avantajlar\u0131n\u0131 ortadan kald\u0131rmaks\u0131z\u0131n, bir \u00e7\u00f6z\u00fcm\u00fcn avantajlar\u0131n\u0131 b\u00fct\u00fcnle\u015ftirme olana\u011f\u0131 sa\u011flar. Yeni bir \u00e7\u00f6z\u00fcm \u00fcretmek amac\u0131yla birbirine z\u0131t iki fikir \u00fczerine d\u00fc\u015f\u00fcnenler, sadece bir model \u00fczerine d\u00fc\u015f\u00fcnenlere g\u00f6re bir ad\u0131m \u00f6ndedir. B\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce, olas\u0131l\u0131klar, \u00e7\u00f6z\u00fcmler ve yeni fikirler \u00fcretir. Geleneksel tarzdaki d\u00fc\u015f\u00fcnce \u015fekli ise \u00e7\u00f6z\u00fcmleri, bulunmas\u0131 olanaks\u0131z k\u00f6\u015felerde saklar ve yarat\u0131c\u0131 bir \u00e7\u00f6z\u00fcm\u00fcn m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 ill\u00fczyonunu besler.\u201d<\/span><\/p>

Profes\u00f6r Roger Martin, \u2018b\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce tarz\u0131\u2019 \u00f6nerisini, 50 \u00fcnl\u00fc i\u015f insan\u0131 ile g\u00f6r\u00fc\u015fmeler yapt\u0131ktan sonra form\u00fcle etmi\u015f. <\/span><\/p>

O d\u00f6nemde g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fc d\u00fcnyan\u0131n \u00f6nde gelen t\u00fcketim mallar\u0131 \u00fcreticisi Procter and Gamble\u2019\u0131n \u0130cra Kurulu Ba\u015fkan\u0131 Alan George Lafley\u2019in \u015fu s\u00f6z\u00fcn\u00fc \u00f6zenle vurguluyor: <\/span>
\u201cBiz \u2018veya\u2019 ile kazanamazd\u0131k. Herkes \u2018veya\u2019 tercihini hayata ge\u00e7irebilir. E\u011fer bir \u015fey lehine di\u011ferinden vazge\u00e7ilen bir oyunun i\u00e7inde <\/span>yer al\u0131rsan\u0131z kazanamazs\u0131n\u0131z.\u201d<\/span><\/p>

\u00c7\u00d6Z\u00dcM \u0130\u00c7\u0130N \u00d6NCEL\u0130KLER\u0130N\u0130Z NE OLMALI?<\/strong><\/span><\/p>

Profes\u00f6r Roger Martin, \u2018yarat\u0131c\u0131 \u00e7\u00f6z\u00fcm\u2019 pe\u015fine d\u00fc\u015f\u00fcnlere \u015fu \u00f6nerilerde bulunuyor: <\/span><\/p>

* T\u00fcm fakt\u00f6rleri dikkate al\u0131n, \u00f6ne \u00e7\u0131kanlar\u0131 belirleyin:<\/strong> Kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z sorunlar\u0131 a\u015fmaya \u00e7al\u0131\u015f\u0131rken, sorunla ilgili listeyi dar tutmay\u0131n. \u0130\u015finizde hedefledi\u011finiz sonucu etkileyecek t\u00fcm fakt\u00f6rleri dikkate al\u0131n. Hemen fark edilmeyen ama potansiyel \u00f6neme sahip fakt\u00f6rleri de hesaba kat\u0131n. B\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce tarz\u0131 ilk ba\u015fta zihninizi yorsa da zamanla buna al\u0131\u015facaks\u0131n\u0131z. \u00d6d\u00fcl\u00fcn\u00fcz ise ger\u00e7ek hayat\u0131n b\u00fct\u00fcnselli\u011fini kavramak olacak!<\/span><\/p>

* Neden-sonu\u00e7 ili\u015fkilerini 360 derece analiz edin:<\/strong> Geleneksel y\u00f6neticilerin, tek y\u00f6nl\u00fc d\u00fc\u015f\u00fcnce ile sorunlar\u0131 tek tek ele al\u0131p, birbirinden ba\u011f\u0131ms\u0131z par\u00e7a ba\u015f\u0131 \u00e7\u00f6z\u00fcmler arama al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 terk edin. \u0130\u015finizi etkileyen fakt\u00f6rler ve de\u011fi\u015fkenler aras\u0131ndaki neden-sonu\u00e7 ili\u015fkilerini belirlerken \u00e7ok y\u00f6nl\u00fc d\u00fc\u015f\u00fcn\u00fcn. Bu ili\u015fkilerin do\u011frusal de\u011fil, karma\u015f\u0131k ve birbirine ge\u00e7mi\u015f oldu\u011funu akl\u0131n\u0131zdan \u00e7\u0131karmay\u0131n. Analizinizde \u00e7\u0131kmaza girdi\u011finizi hissetti\u011finizde bir kez daha s\u0131f\u0131rdan ba\u015flamaktan \u00e7ekinmeyin! <\/span><\/p>

* T\u00fcm \u00e7\u00f6z\u00fcmleri g\u00f6z \u00f6n\u00fcne al\u0131n, soruna b\u00fct\u00fcnsel bak\u0131n:<\/strong> Kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z sorunu, y\u00f6netti\u011finiz yap\u0131n\u0131n farkl\u0131 fonksiyonlar\u0131na g\u00f6re k\u00fc\u00e7\u00fck par\u00e7alara b\u00f6lerek \u00e7\u00f6zmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131zda vasat ve yetersiz bir sonu\u00e7 ka\u00e7\u0131n\u0131lmaz olur. Sorunun ba\u011f\u0131ms\u0131z par\u00e7alar\u0131 \u00fczerinde d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde de b\u00fct\u00fcn\u00fc g\u00f6zden ka\u00e7\u0131rmay\u0131n. Ve bir olas\u0131 \u00e7\u00f6z\u00fcm u\u011fruna di\u011ferinden hemen vazge\u00e7meyin. \u0130\u015fin s\u0131rr\u0131 iki farkl\u0131 d\u00fc\u015f\u00fcnce aras\u0131ndaki gerilim ortam\u0131nda en olumlu \u00e7\u00f6z\u00fcme daha k\u0131sa s\u00fcrede ula\u015fabilirsiniz. B\u00f6ylece ilk bak\u0131\u015fta hi\u00e7biri umut vermeyen se\u00e7eneklerin aras\u0131na gizlenmi\u015f en iyi \u00e7\u00f6z\u00fcm\u00fc g\u00f6rebilirsiniz. B\u00fct\u00fcnleyici d\u00fc\u015f\u00fcnce, olas\u0131l\u0131klar, \u00e7\u00f6z\u00fcmler ve yeni fikirler \u00fcretir.<\/span>
Bug\u00fcn yeni fikirlere kulak vermenin zaman\u0131...<\/span><\/p> \t\t\t\t","slug":"konserve-dusunceleri-bir-tarafa-birakin","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Konserve d\u00fc\u015f\u00fcnceleri bir tarafa b\u0131rak\u0131n","meta_description":"Hakan G\u00fclda\u011f","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1085,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}