{"status":true,"post":{"id":22614,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:18:45","created_at":"2020-08-06T21:00:00.000000Z","updated_at":"2022-10-24T11:18:45.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22614,"is_featured":0,"title":"K\u0131sa k\u0131sa videolarla pazarlama devrimi","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Yakup Kocaman<\/strong><\/span>
<\/span><\/strong><\/p>

TikTok, \u00fcye say\u0131s\u0131 bak\u0131m\u0131ndan Twitter, Pinterest, Snapchat ve Reddit gibi sosyal mecralar\u0131 geride b\u0131rakm\u0131\u015f durumda. Android ve iPhone cihazlara indirilebilen program, sadece k\u0131sa video yay\u0131n\u0131 ile d\u00fcnyada trend olu\u015fturabilecek bir g\u00fcce eri\u015fti. TikTok \u00e7\u0131kana kadar hangi sosyal medya platformu hangi \u00fclkeye ait diye kimse merak etmiyordu. \u00c7\u00fcnk\u00fc hepsinin merkezi Amerika Birle\u015fik Devletleri idi. Ancak, \u00f6zellikle son iki senedir ba\u015fta ABD ve Avrupa k\u0131tas\u0131 olmak \u00fczere d\u00fcnyay\u0131 kas\u0131p kavuran sosyal medya mecras\u0131 TikTok\u2019un merkezi \u00c7in. \u00c7in\u2019deki sans\u00fcrl\u00fc versiyonunun ad\u0131 Douyin olan bu platform, \u00c7in d\u0131\u015f\u0131 d\u00fcnyada TikTok ad\u0131 ile faaliyet g\u00f6steriyor.<\/span>
<\/span>
SIRA DI\u015eI REKLAM ARACI<\/span>
<\/span>
Bu mecra, pazarlama d\u00fcnyas\u0131na s\u0131ra d\u0131\u015f\u0131 bir reklam arac\u0131 sundu. \u00d6yle ki, reklam-film ajanslar\u0131na pahal\u0131 ve \u015fa\u015faal\u0131 videolar \u00e7ektirme d\u00f6nemini sorgulat\u0131yor. Televizyon reklam\u0131, basit\u00e7e, bir markan\u0131n bir film ajans\u0131na \u00e7ektirdi\u011fi video reklam\u0131 milyonlarca insana ula\u015ft\u0131rma \u00e7abas\u0131. Do\u011fru. Peki, ayn\u0131 marka milyonlarca cep telefonu kameras\u0131 kullan\u0131c\u0131s\u0131na milyonlarca farkl\u0131 reklam filmi \u00e7ektirseydi ne olurdu? TikTok!<\/span>
<\/span>
HEDEF K\u0130TLE Z KU\u015eA\u011eI<\/strong><\/span>
<\/span>
B\u00fcy\u00fck firmalar bu mecray\u0131, Z ku\u015fa\u011f\u0131 ve milenyum ku\u015faklar\u0131na hitap etmek \u00fczere ana bir mecra olarak kullanmaya ba\u015flad\u0131 bile. \u00d6rne\u011fin, marka bilinirli\u011fini <\/span>
yeni ku\u015faklarda oturtmak isteyen otomobil firmas\u0131 Mercedes Benz, TikTok\u2019ta #MBStarChallenge konulu bir video klip yar\u0131\u015fmas\u0131 a\u00e7t\u0131. Firma, TikTok kullan\u0131c\u0131lar\u0131ndan, markadaki y\u0131ld\u0131z simgesini kendi hayal d\u00fcnyalar\u0131nda nas\u0131l alg\u0131l\u0131yorsa ona g\u00f6re bir video \u00e7ekerek y\u00fcklemelerini istedi. Kar\u015f\u0131l\u0131\u011f\u0131nda ise en \u00e7arp\u0131c\u0131 videolar\u0131 firman\u0131n Instagram hesab\u0131ndan duyuraca\u011f\u0131n\u0131 ilan etti. \u00d6d\u00fcl sadece bu kadar. <\/span>
<\/span>
Sonu\u00e7: Daha bir y\u0131l dolmadan, 28 Temmuz itibar\u0131yla milyonlarca Mercedes k\u0131sa videosu ve <\/span>
857.8 milyon izlenme rekoru. <\/span>
<\/span>
S\u0131f\u0131ra yak\u0131n maliyetle 1 milyar izlenmeye do\u011fru y\u00fcr\u00fcyen bir reklam kampanyas\u0131!<\/span>
<\/span>
MARKAYI GEN\u00c7 TUTMAK \u0130\u00c7\u0130N <\/strong><\/span>
<\/span>
Ayn\u0131 y\u00f6ntemi deneyen Converse ayakkab\u0131lar\u0131n\u0131n #ConverseAllStar konulu kampanyas\u0131 i\u00e7in TikTok kullan\u0131c\u0131lar\u0131n\u0131n \u00e7ekti\u011fi k\u0131sa videolar ise 50 milyon izlenmeyi a\u015ft\u0131. Ku\u015faklarla beraber markalar da eskir. Neyse ki, h\u0131zl\u0131 ve ak\u0131ll\u0131 i\u015fletmeler i\u00e7in markay\u0131 gen\u00e7 tutabilecek alternatif y\u00f6ntemler hi\u00e7 eksik olmuyor. <\/span>
<\/span>
17 M\u0130LYAR DOLAR C\u0130RO<\/strong><\/span>
<\/span>
TikTok, 2019 y\u0131l\u0131nda 17 milyar dolar ciro yapt\u0131. 3 milyar dolar da net k\u00e2r a\u00e7\u0131klad\u0131.<\/span>
<\/strong><\/span>
800 M\u0130LYON KULLANICI <\/strong><\/span>
<\/span>
TikTok kullan\u0131c\u0131 say\u0131s\u0131 800 milyonun \u00fczerinde. \u0130ngiltere\u2019de bu platformun \u00fcyesi olan gen\u00e7ler g\u00fcnde ortalama 40 dakika ay\u0131rarak 50\u2019den fazla k\u0131sa video izliyor. TikTok, 200 milyon kullan\u0131c\u0131 daha edindi\u011finde Instagram\u2019\u0131 sollam\u0131\u015f olacak.<\/span><\/p> \t\t\t\t","slug":"kisa-kisa-videolarla-pazarlama-devrimi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"K\u0131sa k\u0131sa videolarla pazarlama devrimi","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":153,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22713,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22614,"locale":"tr","category_id":73,"title":"K\u0131sa k\u0131sa videolarla pazarlama devrimi","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Yakup Kocaman<\/strong><\/span>
<\/span><\/strong><\/p>

TikTok, \u00fcye say\u0131s\u0131 bak\u0131m\u0131ndan Twitter, Pinterest, Snapchat ve Reddit gibi sosyal mecralar\u0131 geride b\u0131rakm\u0131\u015f durumda. Android ve iPhone cihazlara indirilebilen program, sadece k\u0131sa video yay\u0131n\u0131 ile d\u00fcnyada trend olu\u015fturabilecek bir g\u00fcce eri\u015fti. TikTok \u00e7\u0131kana kadar hangi sosyal medya platformu hangi \u00fclkeye ait diye kimse merak etmiyordu. \u00c7\u00fcnk\u00fc hepsinin merkezi Amerika Birle\u015fik Devletleri idi. Ancak, \u00f6zellikle son iki senedir ba\u015fta ABD ve Avrupa k\u0131tas\u0131 olmak \u00fczere d\u00fcnyay\u0131 kas\u0131p kavuran sosyal medya mecras\u0131 TikTok\u2019un merkezi \u00c7in. \u00c7in\u2019deki sans\u00fcrl\u00fc versiyonunun ad\u0131 Douyin olan bu platform, \u00c7in d\u0131\u015f\u0131 d\u00fcnyada TikTok ad\u0131 ile faaliyet g\u00f6steriyor.<\/span>
<\/span>
SIRA DI\u015eI REKLAM ARACI<\/span>
<\/span>
Bu mecra, pazarlama d\u00fcnyas\u0131na s\u0131ra d\u0131\u015f\u0131 bir reklam arac\u0131 sundu. \u00d6yle ki, reklam-film ajanslar\u0131na pahal\u0131 ve \u015fa\u015faal\u0131 videolar \u00e7ektirme d\u00f6nemini sorgulat\u0131yor. Televizyon reklam\u0131, basit\u00e7e, bir markan\u0131n bir film ajans\u0131na \u00e7ektirdi\u011fi video reklam\u0131 milyonlarca insana ula\u015ft\u0131rma \u00e7abas\u0131. Do\u011fru. Peki, ayn\u0131 marka milyonlarca cep telefonu kameras\u0131 kullan\u0131c\u0131s\u0131na milyonlarca farkl\u0131 reklam filmi \u00e7ektirseydi ne olurdu? TikTok!<\/span>
<\/span>
HEDEF K\u0130TLE Z KU\u015eA\u011eI<\/strong><\/span>
<\/span>
B\u00fcy\u00fck firmalar bu mecray\u0131, Z ku\u015fa\u011f\u0131 ve milenyum ku\u015faklar\u0131na hitap etmek \u00fczere ana bir mecra olarak kullanmaya ba\u015flad\u0131 bile. \u00d6rne\u011fin, marka bilinirli\u011fini <\/span>
yeni ku\u015faklarda oturtmak isteyen otomobil firmas\u0131 Mercedes Benz, TikTok\u2019ta #MBStarChallenge konulu bir video klip yar\u0131\u015fmas\u0131 a\u00e7t\u0131. Firma, TikTok kullan\u0131c\u0131lar\u0131ndan, markadaki y\u0131ld\u0131z simgesini kendi hayal d\u00fcnyalar\u0131nda nas\u0131l alg\u0131l\u0131yorsa ona g\u00f6re bir video \u00e7ekerek y\u00fcklemelerini istedi. Kar\u015f\u0131l\u0131\u011f\u0131nda ise en \u00e7arp\u0131c\u0131 videolar\u0131 firman\u0131n Instagram hesab\u0131ndan duyuraca\u011f\u0131n\u0131 ilan etti. \u00d6d\u00fcl sadece bu kadar. <\/span>
<\/span>
Sonu\u00e7: Daha bir y\u0131l dolmadan, 28 Temmuz itibar\u0131yla milyonlarca Mercedes k\u0131sa videosu ve <\/span>
857.8 milyon izlenme rekoru. <\/span>
<\/span>
S\u0131f\u0131ra yak\u0131n maliyetle 1 milyar izlenmeye do\u011fru y\u00fcr\u00fcyen bir reklam kampanyas\u0131!<\/span>
<\/span>
MARKAYI GEN\u00c7 TUTMAK \u0130\u00c7\u0130N <\/strong><\/span>
<\/span>
Ayn\u0131 y\u00f6ntemi deneyen Converse ayakkab\u0131lar\u0131n\u0131n #ConverseAllStar konulu kampanyas\u0131 i\u00e7in TikTok kullan\u0131c\u0131lar\u0131n\u0131n \u00e7ekti\u011fi k\u0131sa videolar ise 50 milyon izlenmeyi a\u015ft\u0131. Ku\u015faklarla beraber markalar da eskir. Neyse ki, h\u0131zl\u0131 ve ak\u0131ll\u0131 i\u015fletmeler i\u00e7in markay\u0131 gen\u00e7 tutabilecek alternatif y\u00f6ntemler hi\u00e7 eksik olmuyor. <\/span>
<\/span>
17 M\u0130LYAR DOLAR C\u0130RO<\/strong><\/span>
<\/span>
TikTok, 2019 y\u0131l\u0131nda 17 milyar dolar ciro yapt\u0131. 3 milyar dolar da net k\u00e2r a\u00e7\u0131klad\u0131.<\/span>
<\/strong><\/span>
800 M\u0130LYON KULLANICI <\/strong><\/span>
<\/span>
TikTok kullan\u0131c\u0131 say\u0131s\u0131 800 milyonun \u00fczerinde. \u0130ngiltere\u2019de bu platformun \u00fcyesi olan gen\u00e7ler g\u00fcnde ortalama 40 dakika ay\u0131rarak 50\u2019den fazla k\u0131sa video izliyor. TikTok, 200 milyon kullan\u0131c\u0131 daha edindi\u011finde Instagram\u2019\u0131 sollam\u0131\u015f olacak.<\/span><\/p> \t\t\t\t","slug":"kisa-kisa-videolarla-pazarlama-devrimi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"K\u0131sa k\u0131sa videolarla pazarlama devrimi","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":153,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}