{"status":true,"post":{"id":23335,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:27:53","created_at":"2020-10-25T21:00:00.000000Z","updated_at":"2022-10-24T11:27:53.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":23335,"is_featured":0,"title":"Kancaya takmak","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131larda teknolojinin n\u00f6tr olmad\u0131\u011f\u0131ndan bahsetmi\u015ftim. Bu konuda verilecek \u00e7arp\u0131c\u0131 bir \u00f6rnek, ak\u0131ll\u0131 telefonlar\u0131n mucidi olarak an\u0131lan Apple \u015firketinin efsanevi kurucusu Steve Jobs\u2019un ailesine teknolojiyi kulland\u0131rmadaki tutumudur.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>ALTIN KURAL<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 2011 y\u0131l\u0131nda iPad ad\u0131 verilen tabletler ilk piyasaya \u00e7\u0131kt\u0131\u011f\u0131 g\u00fcnlerde New York Times muhabirine bir deme\u00e7 veren Steve Jobs, iPad\u2019in her ya\u015ftan insan\u0131n mutlaka kullanmas\u0131 gereken mucizevi bir alet oldu\u011funu balland\u0131rarak anlat\u0131rken, muhabir s\u0131radan bir soru olarak, evet cevab\u0131 bekleyerek \u00e7ocuklar\u0131n\u0131n da tableti kullan\u0131p kullanmad\u0131\u011f\u0131n\u0131 sordu. Bu soru kar\u015f\u0131s\u0131nda beklenmeyen bir cevap veren Steve Jobs, evde \u00e7ocuklar\u0131na teknoloji kulland\u0131rma konusunda \u00e7ok kat\u0131 oldu\u011funu, bu nedenle bu cihazlar\u0131 kulland\u0131rmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Bu nokta ger\u00e7ekten de \u00e7ok \u00e7arp\u0131c\u0131... Bir insan\u0131n kendisi i\u00e7in istemedi\u011fi bir \u015feyi ba\u015fkalar\u0131 i\u00e7in de istememesi gerekti\u011fini ifade eden \u2018alt\u0131n kural\u2019, en temel evrensel ahlaki de\u011ferlerden biridir. Bu hareketiyle Steve Jobs\u2019un alt\u0131n kural\u0131 \u00e7i\u011fnedi\u011fini g\u00f6r\u00fcyoruz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>SONU BEL\u0130RS\u0130Z TEHL\u0130KEL\u0130 B\u0130R DENEY<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu durumun sebebi, teknolojik platform sahiplerinin dijital platformlar\u0131n bilin\u00e7li olarak ba\u011f\u0131ml\u0131l\u0131k yapan deneyimler sundu\u011funun ilk elden fark\u0131nda olmas\u0131d\u0131r. \u00dcstelik bu i\u015fin sonunun nereye varaca\u011f\u0131n\u0131 kendileri de bilmedi\u011fi i\u00e7in en k\u0131ymetlileri olan kendi evlatlar\u0131n\u0131 bu i\u015fin d\u0131\u015f\u0131nda tutma gere\u011fi hissediyorlar. Silikon Vadisi\u2019ndeki \u00e7ok \u00fcnl\u00fc bir dan\u0131\u015fman olan Nir Eyal, ge\u00e7ti\u011fimiz y\u0131llarda ba\u011f\u0131ml\u0131l\u0131k yap\u0131c\u0131 dijital deneyimlerin nas\u0131l tasarlanmas\u0131 gerekti\u011fini ad\u0131m ad\u0131m kaleme ald\u0131\u011f\u0131 \u2018Kancaya Tak\u0131l\u0131nca\u2019 adl\u0131 kitab\u0131n\u0131 tan\u0131t\u0131rken, \u00e7ok \u00e7arp\u0131c\u0131 bir ifade kullan\u0131yor. Eyal, bu demecinde, \u201c\u0130nsanlar\u0131n \u00fcr\u00fcnlerinizi kullanmas\u0131 i\u00e7in geleneksel reklam mecralar\u0131na bo\u015funa para harcaman\u0131za gerek yok! Onlar\u0131 kancaya tak\u0131n yeter! Kendilerini kancadan kolay kolay kurtaramazlar...\u201d diyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ger\u00e7ekten de bilin\u00e7siz kullan\u0131m esas\u0131na dayal\u0131 olarak bilinen t\u00fcm dijital platformlar en ince ayr\u0131nt\u0131s\u0131na kadar test edilmi\u015f birer kanca modeli bar\u0131nd\u0131r\u0131yor. \u00c7o\u011funlukla telefonunuza \u2018d\u0131nn\u2019 sesiyle gelen mobil bildirimlerin tetikledi\u011fi kanca modelinde s\u0131ras\u0131yla te\u015fvik edilen \u2018bilin\u00e7siz eylem\u2019in m\u00fcmk\u00fcnse tek bir harekette ger\u00e7ekle\u015fmesi, \u2018s\u00fcrpriz \u00f6d\u00fcl\u2019, \u2018platforma yat\u0131r\u0131m\u2019 a\u015famalar\u0131yla d\u00f6ng\u00fc tamamlan\u0131yor. Zaman i\u00e7erisinde bu al\u0131\u015fkanl\u0131k d\u00f6ng\u00fcs\u00fcn\u00fcn tekrarlanarak kemikle\u015fmesi ama\u00e7lan\u0131yor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kancadan kendimizi nas\u0131l kurtarabiliriz?<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kancadan kurtulman\u0131n yegane yolu bilin\u00e7li fark\u0131ndal\u0131ktan ge\u00e7iyor\u2026 Bu konuya da serinin gelecekteki d\u00f6rd\u00fcnc\u00fc ve son yaz\u0131s\u0131nda de\u011finece\u011fiz\u2026<\/span><\/p>  \t\t\t\t","slug":"kancaya-takmak","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Kancaya takmak","meta_description":"ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1096,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":23434,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":23335,"locale":"tr","category_id":73,"title":"Kancaya takmak","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131larda teknolojinin n\u00f6tr olmad\u0131\u011f\u0131ndan bahsetmi\u015ftim. Bu konuda verilecek \u00e7arp\u0131c\u0131 bir \u00f6rnek, ak\u0131ll\u0131 telefonlar\u0131n mucidi olarak an\u0131lan Apple \u015firketinin efsanevi kurucusu Steve Jobs\u2019un ailesine teknolojiyi kulland\u0131rmadaki tutumudur.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>ALTIN KURAL<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 2011 y\u0131l\u0131nda iPad ad\u0131 verilen tabletler ilk piyasaya \u00e7\u0131kt\u0131\u011f\u0131 g\u00fcnlerde New York Times muhabirine bir deme\u00e7 veren Steve Jobs, iPad\u2019in her ya\u015ftan insan\u0131n mutlaka kullanmas\u0131 gereken mucizevi bir alet oldu\u011funu balland\u0131rarak anlat\u0131rken, muhabir s\u0131radan bir soru olarak, evet cevab\u0131 bekleyerek \u00e7ocuklar\u0131n\u0131n da tableti kullan\u0131p kullanmad\u0131\u011f\u0131n\u0131 sordu. Bu soru kar\u015f\u0131s\u0131nda beklenmeyen bir cevap veren Steve Jobs, evde \u00e7ocuklar\u0131na teknoloji kulland\u0131rma konusunda \u00e7ok kat\u0131 oldu\u011funu, bu nedenle bu cihazlar\u0131 kulland\u0131rmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Bu nokta ger\u00e7ekten de \u00e7ok \u00e7arp\u0131c\u0131... Bir insan\u0131n kendisi i\u00e7in istemedi\u011fi bir \u015feyi ba\u015fkalar\u0131 i\u00e7in de istememesi gerekti\u011fini ifade eden \u2018alt\u0131n kural\u2019, en temel evrensel ahlaki de\u011ferlerden biridir. Bu hareketiyle Steve Jobs\u2019un alt\u0131n kural\u0131 \u00e7i\u011fnedi\u011fini g\u00f6r\u00fcyoruz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>SONU BEL\u0130RS\u0130Z TEHL\u0130KEL\u0130 B\u0130R DENEY<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu durumun sebebi, teknolojik platform sahiplerinin dijital platformlar\u0131n bilin\u00e7li olarak ba\u011f\u0131ml\u0131l\u0131k yapan deneyimler sundu\u011funun ilk elden fark\u0131nda olmas\u0131d\u0131r. \u00dcstelik bu i\u015fin sonunun nereye varaca\u011f\u0131n\u0131 kendileri de bilmedi\u011fi i\u00e7in en k\u0131ymetlileri olan kendi evlatlar\u0131n\u0131 bu i\u015fin d\u0131\u015f\u0131nda tutma gere\u011fi hissediyorlar. Silikon Vadisi\u2019ndeki \u00e7ok \u00fcnl\u00fc bir dan\u0131\u015fman olan Nir Eyal, ge\u00e7ti\u011fimiz y\u0131llarda ba\u011f\u0131ml\u0131l\u0131k yap\u0131c\u0131 dijital deneyimlerin nas\u0131l tasarlanmas\u0131 gerekti\u011fini ad\u0131m ad\u0131m kaleme ald\u0131\u011f\u0131 \u2018Kancaya Tak\u0131l\u0131nca\u2019 adl\u0131 kitab\u0131n\u0131 tan\u0131t\u0131rken, \u00e7ok \u00e7arp\u0131c\u0131 bir ifade kullan\u0131yor. Eyal, bu demecinde, \u201c\u0130nsanlar\u0131n \u00fcr\u00fcnlerinizi kullanmas\u0131 i\u00e7in geleneksel reklam mecralar\u0131na bo\u015funa para harcaman\u0131za gerek yok! Onlar\u0131 kancaya tak\u0131n yeter! Kendilerini kancadan kolay kolay kurtaramazlar...\u201d diyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ger\u00e7ekten de bilin\u00e7siz kullan\u0131m esas\u0131na dayal\u0131 olarak bilinen t\u00fcm dijital platformlar en ince ayr\u0131nt\u0131s\u0131na kadar test edilmi\u015f birer kanca modeli bar\u0131nd\u0131r\u0131yor. \u00c7o\u011funlukla telefonunuza \u2018d\u0131nn\u2019 sesiyle gelen mobil bildirimlerin tetikledi\u011fi kanca modelinde s\u0131ras\u0131yla te\u015fvik edilen \u2018bilin\u00e7siz eylem\u2019in m\u00fcmk\u00fcnse tek bir harekette ger\u00e7ekle\u015fmesi, \u2018s\u00fcrpriz \u00f6d\u00fcl\u2019, \u2018platforma yat\u0131r\u0131m\u2019 a\u015famalar\u0131yla d\u00f6ng\u00fc tamamlan\u0131yor. Zaman i\u00e7erisinde bu al\u0131\u015fkanl\u0131k d\u00f6ng\u00fcs\u00fcn\u00fcn tekrarlanarak kemikle\u015fmesi ama\u00e7lan\u0131yor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kancadan kendimizi nas\u0131l kurtarabiliriz?<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kancadan kurtulman\u0131n yegane yolu bilin\u00e7li fark\u0131ndal\u0131ktan ge\u00e7iyor\u2026 Bu konuya da serinin gelecekteki d\u00f6rd\u00fcnc\u00fc ve son yaz\u0131s\u0131nda de\u011finece\u011fiz\u2026<\/span><\/p>  \t\t\t\t","slug":"kancaya-takmak","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Kancaya takmak","meta_description":"ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1096,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}