{"status":true,"post":{"id":28321,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:42:03","created_at":"2021-09-09T21:00:00.000000Z","updated_at":"2022-10-24T12:42:03.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":28321,"is_featured":0,"title":"\u0130stanbullular\u2019\u0131n taksiyle imtihan\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR.ADNAN ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">D\u00fcnya h\u0131zla dijitalle\u015ftik\u00e7e eskiden hi\u00e7 de\u011fi\u015fmez denilen ve \u201cbu i\u015f b\u00f6yle geldi, b\u00f6yle gider\u201d \u015feklinde bak\u0131lan bir\u00e7ok i\u015f kolunun do\u011fas\u0131, y\u0131k\u0131c\u0131 bi\u00e7imde de\u011fi\u015fti ve de\u011fi\u015fmeye devam ediyor\u2026 Bas\u0131n yay\u0131n, m\u00fczik ve e\u011flence, finans ve telekom\u00fcnikasyon, bunlardan sadece birka\u00e7\u0131\u2026<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bug\u00fcnlerde \u0130stanbul\u2019da oturan bir\u00e7ok ki\u015fi ayn\u0131 dertten muzdarip: Sar\u0131 taksiler\u2026 \u0130BB Beyaz Masa\u2019ya bu konuyla ilgili g\u00fcnde 500\u2019den fazla \u015fik\u00e2yet geliyor. En son 1990 y\u0131l\u0131nda verilen yeni taksi plakalar\u0131n\u0131n say\u0131s\u0131 17 bin 395 ile s\u0131n\u0131rl\u0131. Haliyle bu alan rekabete kapal\u0131 oldu\u011fundan hizmet kalitesinde bir ilerleme olmad\u0131\u011f\u0131 herkesin malumu\u2026 <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Hi\u00e7 ku\u015fkusuz, bu sekt\u00f6r de t\u00fcm d\u00fcnyadaki dijitalle\u015fmeden nasibini al\u0131yor. D\u00fcnyadaki y\u00fczlerce metropolde taksicilerin t\u00fcm itirazlar\u0131na ra\u011fmen Uber, Lyft gibi \u2018platform tabanl\u0131\u2019 olu\u015fumlar klasik taksilerin yerini al\u0131yor. Taksiciler Uber\u2019i dava ederek engellemek suretiyle ayn\u0131 d\u00fczeni devam ettirmeye \u00e7al\u0131\u015fsa da \u00fclkemizde \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te bu piyasan\u0131n y\u0131k\u0131c\u0131 bi\u00e7imde etkilenece\u011fini \u00f6ng\u00f6rmek \u00e7ok da zor de\u011fil\u2026 Proaktif olup \u00fclke olarak kendi teknolojik alternatifimizi olu\u015fturmad\u0131\u011f\u0131m\u0131z s\u00fcrece k\u00fcresel oyuncular\u0131n bu piyasay\u0131 er ya da ge\u00e7 ele ge\u00e7irmesini seyretmekle yetinece\u011fiz. G\u00fcn\u00fcm\u00fczde \u00fclkemizde yeme i\u00e7me, perakende, lojistik vb. bir\u00e7ok alanda hizmet veren ve hem m\u00fc\u015fterileri hem de hizmet verenleri T\u00fcrk olup yabanc\u0131 men\u015feli \u015firketlere giden bir\u00e7ok dijital platform s\u00f6z konusu. Ayn\u0131 durumun ula\u015f\u0131m alan\u0131nda da ya\u015fanmas\u0131 an meselesi\u2026<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>PLATFORM EKONOM\u0130S\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Platform i\u015f modeli, son y\u0131llarda t\u00fcm d\u00fcnyada farkl\u0131 i\u015f kollar\u0131n\u0131 y\u0131k\u0131c\u0131 bi\u00e7imde de\u011fi\u015ftiriyor. Sosyal medya ve ileti\u015fimde Facebook ve sahibi oldu\u011fu Instagram ve WhatsApp, tek bir medya \u00fcretmeden medyay\u0131; konaklama sekt\u00f6r\u00fcnde AirBnb, tek bir oda sahibi olmadan otelcili\u011fi; Uber, tek bir taksi sahibi olmadan taksi i\u015fini yeniden tan\u0131mlay\u0131p kendi sekt\u00f6rlerinde lider konumuna y\u00fckseliyor. T\u00fcm bu \u00f6rneklerden de anla\u015f\u0131labilece\u011fi gibi dijitalle\u015fen d\u00fcnyada platform ekonomisi mant\u0131\u011f\u0131nda tasarlanm\u0131\u015f ve t\u00fcm ayr\u0131nt\u0131lar\u0131yla d\u00fczg\u00fcn bi\u00e7imde kurgulanm\u0131\u015f i\u015f modelleri, kendi alan\u0131ndaki \u00fcretici ve t\u00fcketicileri verimli bi\u00e7imde e\u015fle\u015ftirerek ba\u015fka hi\u00e7bir yerde olmad\u0131\u011f\u0131 bi\u00e7imde kolay etkile\u015fime girmesini sa\u011fl\u0131yor ve a\u011f etkisinden de yararlanarak k\u0131sa zamanda \u00f6l\u00e7eklenebiliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Gelecek yaz\u0131lar\u0131m\u0131zda i\u015f modelinin yap\u0131s\u0131n\u0131 ve \u00f6zelliklerini detayl\u0131 \u015fekilde inceleyece\u011fiz. S\u0131f\u0131rdan olu\u015fturulan platformlar\u0131n ba\u015far\u0131l\u0131 olabilmesi i\u00e7in ad\u0131m ad\u0131m neler yap\u0131lmas\u0131 gerekti\u011fine de\u011finece\u011fiz. Ard\u0131ndan k\u00fcresel \u00f6l\u00e7ekte b\u00fcy\u00fcyen Uber benzeri platformlar\u0131n k\u00fc\u00e7\u00fck bir \u00e7\u0131kar \u00e7evresini zengin etmesinin sak\u0131ncalar\u0131n\u0131 inceleyece\u011fiz. Uber, AirBnb gibi yap\u0131lar nihayetinde do\u011fal olarak kapitalist saikle kurulmu\u015f ve kurucular\u0131n\u0131n zenginlik ve refah\u0131n\u0131 \u00f6nceleyen k\u00e2r amac\u0131 g\u00fcden i\u015fletmeler oldu\u011fu i\u00e7in g\u00fcn\u00fcn sonunda k\u00fc\u00e7\u00fck bir elit kesimin maddi \u00e7\u0131kar\u0131n\u0131 g\u00f6zetiyor. Oysa teknolojik altyap\u0131s\u0131 iyi kurulmakla kalmay\u0131p mant\u0131k olarak da do\u011fru bir felsefi temelin uyguland\u0131\u011f\u0131 ve refah\u0131 t\u00fcm topluma yaymay\u0131 ama\u00e7layan kolektif \u015fuurla hareket eden platformlar, do\u011fru ve s\u00fcrd\u00fcr\u00fclebilir olanlard\u0131r. \u0130dealde olmas\u0131 gereken merkeziyetsiz do\u011fas\u0131 olan, kooperatif mant\u0131kla ve kolektif bir \u015fuurla ne t\u00fcr platform i\u015f modelleri kurulabilece\u011fini inceleyece\u011fiz.<\/span><\/p>  \t\t\t\t","slug":"istanbullularin-taksiyle-imtihani","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130stanbullular\u2019\u0131n taksiyle imtihan\u0131","meta_description":"DO\u00c7. DR.ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1064,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":28420,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":28321,"locale":"tr","category_id":73,"title":"\u0130stanbullular\u2019\u0131n taksiyle imtihan\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR.ADNAN ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">D\u00fcnya h\u0131zla dijitalle\u015ftik\u00e7e eskiden hi\u00e7 de\u011fi\u015fmez denilen ve \u201cbu i\u015f b\u00f6yle geldi, b\u00f6yle gider\u201d \u015feklinde bak\u0131lan bir\u00e7ok i\u015f kolunun do\u011fas\u0131, y\u0131k\u0131c\u0131 bi\u00e7imde de\u011fi\u015fti ve de\u011fi\u015fmeye devam ediyor\u2026 Bas\u0131n yay\u0131n, m\u00fczik ve e\u011flence, finans ve telekom\u00fcnikasyon, bunlardan sadece birka\u00e7\u0131\u2026<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bug\u00fcnlerde \u0130stanbul\u2019da oturan bir\u00e7ok ki\u015fi ayn\u0131 dertten muzdarip: Sar\u0131 taksiler\u2026 \u0130BB Beyaz Masa\u2019ya bu konuyla ilgili g\u00fcnde 500\u2019den fazla \u015fik\u00e2yet geliyor. En son 1990 y\u0131l\u0131nda verilen yeni taksi plakalar\u0131n\u0131n say\u0131s\u0131 17 bin 395 ile s\u0131n\u0131rl\u0131. Haliyle bu alan rekabete kapal\u0131 oldu\u011fundan hizmet kalitesinde bir ilerleme olmad\u0131\u011f\u0131 herkesin malumu\u2026 <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Hi\u00e7 ku\u015fkusuz, bu sekt\u00f6r de t\u00fcm d\u00fcnyadaki dijitalle\u015fmeden nasibini al\u0131yor. D\u00fcnyadaki y\u00fczlerce metropolde taksicilerin t\u00fcm itirazlar\u0131na ra\u011fmen Uber, Lyft gibi \u2018platform tabanl\u0131\u2019 olu\u015fumlar klasik taksilerin yerini al\u0131yor. Taksiciler Uber\u2019i dava ederek engellemek suretiyle ayn\u0131 d\u00fczeni devam ettirmeye \u00e7al\u0131\u015fsa da \u00fclkemizde \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te bu piyasan\u0131n y\u0131k\u0131c\u0131 bi\u00e7imde etkilenece\u011fini \u00f6ng\u00f6rmek \u00e7ok da zor de\u011fil\u2026 Proaktif olup \u00fclke olarak kendi teknolojik alternatifimizi olu\u015fturmad\u0131\u011f\u0131m\u0131z s\u00fcrece k\u00fcresel oyuncular\u0131n bu piyasay\u0131 er ya da ge\u00e7 ele ge\u00e7irmesini seyretmekle yetinece\u011fiz. G\u00fcn\u00fcm\u00fczde \u00fclkemizde yeme i\u00e7me, perakende, lojistik vb. bir\u00e7ok alanda hizmet veren ve hem m\u00fc\u015fterileri hem de hizmet verenleri T\u00fcrk olup yabanc\u0131 men\u015feli \u015firketlere giden bir\u00e7ok dijital platform s\u00f6z konusu. Ayn\u0131 durumun ula\u015f\u0131m alan\u0131nda da ya\u015fanmas\u0131 an meselesi\u2026<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>PLATFORM EKONOM\u0130S\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Platform i\u015f modeli, son y\u0131llarda t\u00fcm d\u00fcnyada farkl\u0131 i\u015f kollar\u0131n\u0131 y\u0131k\u0131c\u0131 bi\u00e7imde de\u011fi\u015ftiriyor. Sosyal medya ve ileti\u015fimde Facebook ve sahibi oldu\u011fu Instagram ve WhatsApp, tek bir medya \u00fcretmeden medyay\u0131; konaklama sekt\u00f6r\u00fcnde AirBnb, tek bir oda sahibi olmadan otelcili\u011fi; Uber, tek bir taksi sahibi olmadan taksi i\u015fini yeniden tan\u0131mlay\u0131p kendi sekt\u00f6rlerinde lider konumuna y\u00fckseliyor. T\u00fcm bu \u00f6rneklerden de anla\u015f\u0131labilece\u011fi gibi dijitalle\u015fen d\u00fcnyada platform ekonomisi mant\u0131\u011f\u0131nda tasarlanm\u0131\u015f ve t\u00fcm ayr\u0131nt\u0131lar\u0131yla d\u00fczg\u00fcn bi\u00e7imde kurgulanm\u0131\u015f i\u015f modelleri, kendi alan\u0131ndaki \u00fcretici ve t\u00fcketicileri verimli bi\u00e7imde e\u015fle\u015ftirerek ba\u015fka hi\u00e7bir yerde olmad\u0131\u011f\u0131 bi\u00e7imde kolay etkile\u015fime girmesini sa\u011fl\u0131yor ve a\u011f etkisinden de yararlanarak k\u0131sa zamanda \u00f6l\u00e7eklenebiliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Gelecek yaz\u0131lar\u0131m\u0131zda i\u015f modelinin yap\u0131s\u0131n\u0131 ve \u00f6zelliklerini detayl\u0131 \u015fekilde inceleyece\u011fiz. S\u0131f\u0131rdan olu\u015fturulan platformlar\u0131n ba\u015far\u0131l\u0131 olabilmesi i\u00e7in ad\u0131m ad\u0131m neler yap\u0131lmas\u0131 gerekti\u011fine de\u011finece\u011fiz. Ard\u0131ndan k\u00fcresel \u00f6l\u00e7ekte b\u00fcy\u00fcyen Uber benzeri platformlar\u0131n k\u00fc\u00e7\u00fck bir \u00e7\u0131kar \u00e7evresini zengin etmesinin sak\u0131ncalar\u0131n\u0131 inceleyece\u011fiz. Uber, AirBnb gibi yap\u0131lar nihayetinde do\u011fal olarak kapitalist saikle kurulmu\u015f ve kurucular\u0131n\u0131n zenginlik ve refah\u0131n\u0131 \u00f6nceleyen k\u00e2r amac\u0131 g\u00fcden i\u015fletmeler oldu\u011fu i\u00e7in g\u00fcn\u00fcn sonunda k\u00fc\u00e7\u00fck bir elit kesimin maddi \u00e7\u0131kar\u0131n\u0131 g\u00f6zetiyor. Oysa teknolojik altyap\u0131s\u0131 iyi kurulmakla kalmay\u0131p mant\u0131k olarak da do\u011fru bir felsefi temelin uyguland\u0131\u011f\u0131 ve refah\u0131 t\u00fcm topluma yaymay\u0131 ama\u00e7layan kolektif \u015fuurla hareket eden platformlar, do\u011fru ve s\u00fcrd\u00fcr\u00fclebilir olanlard\u0131r. \u0130dealde olmas\u0131 gereken merkeziyetsiz do\u011fas\u0131 olan, kooperatif mant\u0131kla ve kolektif bir \u015fuurla ne t\u00fcr platform i\u015f modelleri kurulabilece\u011fini inceleyece\u011fiz.<\/span><\/p>  \t\t\t\t","slug":"istanbullularin-taksiyle-imtihani","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130stanbullular\u2019\u0131n taksiyle imtihan\u0131","meta_description":"DO\u00c7. DR.ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1064,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}