{"status":true,"post":{"id":20313,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:50:24","created_at":"2019-05-05T21:00:00.000000Z","updated_at":"2022-10-24T10:50:24.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":20313,"is_featured":0,"title":"\u0130\u015f adamlar\u0131n\u0131n \u00e7\u0131kmazlar\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u2018\u00c7al\u0131\u015fan\u2019 olmadan olmuyor vel\u00e2kin \u2018\u00e7al\u0131\u015fan\u2019la da olmuyor; en az\u0131ndan kolay olmuyor\u2026<\/span><\/p>  <p><span class=\"large\">Mesela \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n, yapt\u0131klar\u0131 i\u015fi kendi i\u015fleri gibi g\u00f6rmelerini sa\u011flayam\u0131yoruz. Peki, neden? Durum sanki, orta d\u00fczey y\u00f6neticilerin, nam\u0131di\u011fer mengenelerin \u00e7al\u0131\u015fanlar\u0131 preslemelerine patronlar\u0131n sessiz kalma konusundaki \u0131srarlar\u0131ndan kaynaklan\u0131yormu\u015f g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>  <p><span class=\"large\">\u2018\u00c7al\u0131\u015fanlara de\u011fer verme\u2019 konusunu di\u011fer \u00fclkeler ciddi yat\u0131r\u0131mlar yaparak ele al\u0131rken bizim pas ge\u00e7memiz, asl\u0131nda, \u2018bir neslin pas ge\u00e7ilmesi\u2019 demek oluyor\u2026<\/span><\/p>  <p><span class=\"large\">\u2018\u00c7al\u0131\u015fanlar\u0131n ba\u011fl\u0131 olduklar\u0131 kurumlara aidiyeti\u2019 s\u0131ralamas\u0131nda neden son y\u0131llarda hep gerilerde kald\u0131k? <\/span><\/p>  <p><span class=\"large\">\u00c7\u00fcnk\u00fc aidiyet demek, heyecan demek ve i\u015f yeri bu heyecan\u0131 \u00e7al\u0131\u015fan\u0131nda uyand\u0131ram\u0131yorsa o \u00e7al\u0131\u015fan\u0131n i\u015fe ayaklar\u0131n\u0131n geri geri gitmeden gelmesi m\u00fcmk\u00fcn olmuyor; g\u00fcn i\u00e7indeki tek derdi, mesai saatlerimin bitmesini beklemekten ibaret oluyor.<\/span><\/p>  <p><span class=\"large\">\u2018\u00c7al\u0131\u015fan aidiyeti\u2019nin ge\u00e7mi\u015f d\u00f6nemlerde daha y\u00fcksek olmas\u0131n\u0131n sebebi, firmalar\u0131n b\u00fcy\u00fcme s\u00fcrecindeki en zor d\u00f6nemde, firmalar\u0131 y\u00fckseltmek i\u00e7in patronlarla \u00e7al\u0131\u015fanlar\u0131n tek ruh olmalar\u0131 idi. Yedikleri i\u00e7tikleri ayr\u0131 gitmezdi \u00e7\u00fcnk\u00fc hiyerar\u015fik kal\u0131plar hen\u00fcz tam oturmam\u0131\u015f, yetki s\u0131n\u0131rlar\u0131 tam netle\u015fmemi\u015fti.<\/span><\/p>  <p><span class=\"large\">Sonra firmalar b\u00fcy\u00fcd\u00fc, b\u00fcy\u00fcd\u00fc ve \u00fcst y\u00f6netimle \u00e7al\u0131\u015fanlar aras\u0131na duvarlar, kurallar girmeye ba\u015flad\u0131. Gelinen son noktada ise \u2018\u00e7al\u0131\u015fan\u2019, i\u015fe al\u0131mlardaki ba\u015fvuru say\u0131s\u0131ndan ibaret olmaya ba\u015flad\u0131.<\/span><\/p>  <p><span class=\"large\">Maslow\u2019un ihtiya\u00e7lar hiyerar\u015fisinin \u201c\u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131na uygulanmas\u0131\u201d \u00fczerine yap\u0131lan uyarlama, ilgin\u00e7 yakla\u015f\u0131mlara sahip.<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan, \u201cdi\u011ferleri i\u00e7in ne yapabilirim?\u201d diye, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise \u201cBenim i\u00e7in \u00f6nemli olan, fazla mesai i\u00e7in \u00f6denen \u00fccrettir.\u201d diye d\u00fc\u015f\u00fcn\u00fcr.<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan, \u201cdi\u011ferlerini en iyisini yapmas\u0131 i\u00e7in te\u015fvik ederim.\u201d, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise \u201cYasal olarak hakk\u0131mdan daha fazlas\u0131n\u0131 kullanmaya \u00e7al\u0131\u015f\u0131r\u0131m.\u201d diye konuya yakla\u015f\u0131r.<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan i\u00e7inden \u201cBen i\u015finde h\u0131zl\u0131 ve ba\u015far\u0131y\u0131 y\u00fckselten biriyim.\u201d diye, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise \u201cYapt\u0131\u011f\u0131m i\u015fi sevmiyorum ama \u00e7al\u0131\u015fmak zorunday\u0131m\u201d diye ge\u00e7irir.<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan, \u201cgeni\u015f ve b\u00fcy\u00fck bir organizasyonun bir par\u00e7as\u0131 oldu\u011fumu biliyorum\u201d, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise \u201cEkibimle \u00e7al\u0131\u015fmay\u0131 sevmiyorum\u201d der (ve i\u015f ilanlar\u0131na bakmaya devam eder...).<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan, \u201cKendimi ve i\u015fimi \u00f6nemli hissediyorum\u201d duygular\u0131n\u0131 ta\u015f\u0131r, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise sadece para i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirtir, \u201cbuldu\u011fum ilk f\u0131rsatta i\u015fi b\u0131rakabilirim\u201d g\u00f6r\u00fc\u015f\u00fcn\u00fc kuvvetli \u015fekilde i\u00e7inde ya\u015fatmaya devam eder. <\/span><\/p>  <p><span class=\"large\"><strong>G\u00dc\u00c7 YER DE\u011e\u0130\u015eT\u0130RD\u0130<\/strong><\/span><\/p>  <p><span class=\"large\">G\u00fcc\u00fcn yer de\u011fi\u015ftirdi\u011fi fikrini i\u015f adamlar\u0131m\u0131z\u0131n \u00f6nemsemesi gerekiyor. Evet, g\u00fc\u00e7 yer de\u011fi\u015ftirdi!<\/span><\/p>  <p><span class=\"large\">\u0130\u015f yazar\u0131 Jim Collins, her yirmi y\u0131lda b\u00fcy\u00fck bir y\u00f6netim fikrinin ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor ve devam ediyor: <\/span><\/p>  <ul>   <li><span class=\"large\">1900\u2019lerde, \u015firket icat edildi,<\/span><\/li>   <li><span class=\"large\">1920\u2019lerde ise \u2018y\u00f6netim\u2019, bilim oldu,<\/span><\/li>   <li><span class=\"large\">1960\u2019larda yal\u0131n, s\u00fcrekli geli\u015fme fikrinin ge\u00e7erli oldu\u011fu d\u00f6nemi ya\u015fad\u0131k,<\/span><\/li>   <li><span class=\"large\">1980\u2019lerde ise giri\u015fimcilik ve yenili\u011fin tekrar eden bir s\u00fcre\u00e7 oldu\u011fu fikri geli\u015ftirildi,<\/span><\/li>   <li><span class=\"large\">\u015eimdi ise kurumlar\u0131n art\u0131k de\u011fer yaratacak yap\u0131lar olmad\u0131\u011f\u0131, onun yerine g\u00fcc\u00fcn bireylere ge\u00e7ti\u011fi fikrinin ge\u00e7erli oldu\u011fu bir d\u00f6nemin i\u00e7indeyiz.<\/span><\/li>  <\/ul>  <p><span class=\"large\">Collins \u015f\u00f6yle devam ediyor: \u201c\u00c7al\u0131\u015fanlar zamana veya fiziksel varl\u0131klar\u0131na g\u00f6re de\u011fil, fikirlerine g\u00f6re i\u015fe al\u0131n\u0131rlar ve fikirleri ile hedeflerine uygun de\u011fer \u00fcrettiklerine ba\u011fl\u0131 olarak maa\u015f al\u0131rlar. Ama ayn\u0131 zamanda verilen de\u011fer kadar da de\u011fer katarlar firmaya.\u201d<\/span><\/p>  <p><span class=\"large\">\u0130\u015f yapma bi\u00e7imleri nas\u0131l de\u011fi\u015fim ge\u00e7iriyor?<\/span><\/p>  <p><span class=\"large\">Baz\u0131 \u00d6rnekler:<\/span><\/p>  <ul>   <li><span class=\"large\">\u201cMal satma\u201d bitti, de\u011fer transferi ba\u015flad\u0131.<\/span><\/li>   <li><span class=\"large\">\u201cTa\u015f\u0131ma\u201d kelimesi, yerini \u201csunma\u201dya b\u0131rakt\u0131: \u201c\u0130stedi\u011finiz de\u011feri en iyi \u015fekilde biz sunar\u0131z.\u201d.<\/span><\/li>   <li><span class=\"large\">\u201c\u00c7al\u0131\u015fan\u201d d\u00f6nemi bitti. Birlikte yolculuk yapt\u0131\u011f\u0131m\u0131z \u201ckabile \u00fcyeleri\u201d var \u015fimdi.<\/span><\/li>   <li><span class=\"large\">\u0130\u015f yerleri art\u0131k salt \u201ci\u015f yeri\u201d olarak de\u011fil, hayat\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n ge\u00e7irildi\u011fi \u201cikinci ev\u201d olarak g\u00f6r\u00fcl\u00fcyor.<\/span><\/li>   <li><span class=\"large\">\u201cM\u00fc\u015fteriler\u201d bitti, hizmet etti\u011fimiz \u201cefendilerimiz\u201d var bug\u00fcn.<\/span><\/li>   <li><span class=\"large\">Bilinmeyenleri \u00f6\u011frenmek i\u00e7in zahmete girmek eskide kald\u0131. \u015eimdi, arama motorlar\u0131na m\u00fcracaat etmek k\u00e2fi.<\/span><\/li>   <li><span class=\"large\">\u201c\u0130htiyac\u0131m kadar harcar\u0131m.\u201d demek bir \u015feyi de\u011fi\u015ftirmiyor; kazan\u00e7tan, sistemin ve piyasa ekonomisinin istedi\u011fi miktar verilmek durumunda, alternatifi yok.<\/span><\/li>   <li><span class=\"large\">\u201cAmir\u2019im\u201d, \u201cM\u00fcd\u00fcr\u2019\u00fcm\u201d, \u201c\u015eef\u2019im\u201d vb. hiyerar\u015fik tan\u0131mlamalar art\u0131k i\u015flevsel ve motive edici de\u011fil, hatta k\u0131s\u0131tlay\u0131c\u0131 oluyor. Art\u0131k, i\u015fe ba\u011fl\u0131 e\u015f seviyelilik ve proje bazl\u0131 yetkilendirmeler var. <\/span><\/li>   <li><span class=\"large\">\u201cMesai\u201d kavram\u0131na da elveda! \u201cEve g\u00f6ndermeme\u201d ak\u0131m\u0131na ho\u015f geldiniz. Cazip tekliflerimizle sizi \u201ceve g\u00f6ndermemeye\u201d kararl\u0131y\u0131z.<\/span><\/li>   <li><span class=\"large\">\u201cRakip\u201dler yerine, \u201cbirlikte maraton ko\u015fulan ve envai \u00e7e\u015fit stratejiyle temposunu birbirine g\u00f6re ayarlayan ko\u015fucular\u201d var. Yan yana ko\u015ftuklar\u0131m\u0131z\u0131 ge\u00e7meye ya da birinci gelmeye de\u011fil, yar\u0131\u015fta kalmaya odaklanmam\u0131z \u00f6nemli.<\/span><\/li>   <li><span class=\"large\">De\u011fi\u015fim ge\u00e7iren bir di\u011fer kelime de \u201c\u00fcretim\u201d. Onun yerine, \u201cpazar\u0131n beklentilerini kar\u015f\u0131lama\u201d \u00f6be\u011fini kullanmak faydal\u0131.<\/span><\/li>   <li><span class=\"large\">Mavi yaka-beyaz yaka ayr\u0131m\u0131 biterken herkese her konuda dan\u0131\u015f\u0131lan \u201cinovasyon fikir sistemleri\u201dne ge\u00e7iliyor.<\/span><\/li>   <li><span class=\"large\">Beyaz yaka, rutine tak\u0131l\u0131p kalm\u0131\u015fken i\u015fveren, onlardan kendilerini a\u015fmas\u0131n\u0131 ve g\u00f6r\u00fclmeyen noktalar\u0131 kendisine g\u00f6stermelerini bekliyor. <\/span><\/li>   <li><span class=\"large\">Markala\u015fmay\u0131 ve markaya verilen de\u011feri tekrar konu\u015fal\u0131m. Ki\u015filer i\u00e7in bir marka, ya\u015fam bulmacalar\u0131n\u0131n tamamland\u0131\u011f\u0131 bir kul\u00fcbe ait olmalar\u0131 anlam\u0131na geliyor.<\/span><\/li>   <li><span class=\"large\">\u201cPazarlama\u201d kelimesi efsununu yitirmeye ba\u015fl\u0131yor. Pazarlama, \u201cm\u00fc\u015fterinin istedi\u011fini ona kazand\u0131rmak\u201dla yer de\u011fi\u015ftiriyor.<\/span><\/li>   <li><span class=\"large\">Filozoflara g\u00f6re \u201c\u00e7e\u015fit \u00f6ld\u00fcr\u00fcr\u201d. Bu bak\u0131\u015f a\u00e7\u0131s\u0131yla firmalar i\u00e7in fazla \u00e7e\u015fit demek, \u00e7\u00f6k\u00fc\u015f demek. Keza d\u00fcnyan\u0131n en ba\u015far\u0131l\u0131 firmalar\u0131n\u0131n \u00f6zelli\u011fi, \u00e7e\u015fit say\u0131lar\u0131n\u0131n az olmas\u0131. \u00dcr\u00fcnlerini \u00e7e\u015fitlendirecek olanlar iyi d\u00fc\u015f\u00fcnmeli!<\/span><\/li>   <li><span class=\"large\">\u201cRisk\u201d olumsuz mu, yoksa olumlu bir kavram m\u0131, tekrar g\u00f6zden ge\u00e7irilmeli \u00e7\u00fcnk\u00fc risk, g\u00fcndelik hayat\u0131n tam merkezinde ve kazand\u0131ran \u015feyin ta kendisi; tabii iyi y\u00f6netmek \u015fart\u0131yla.<\/span><\/li>   <li><span class=\"large\">Bug\u00fcn b\u00fcy\u00fcyen firmalar\u0131n yapt\u0131\u011f\u0131 \u015fey, kendi yapt\u0131klar\u0131 i\u015fte b\u00fcy\u00fck bir \u00f6rneklik olu\u015fturmak. Bunu da i\u015flerinde \u201cen iyi\u201d olarak ba\u015far\u0131yorlar. Dolay\u0131s\u0131yla bir firman\u0131n misyonu para kazanmak de\u011fil, \u201cbir eser b\u0131rakmak\u201d olmal\u0131 ancak.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"is-adamlarinin-cikmazlari","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130\u015f adamlar\u0131n\u0131n \u00e7\u0131kmazlar\u0131","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1162,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20412,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":20313,"locale":"tr","category_id":73,"title":"\u0130\u015f adamlar\u0131n\u0131n \u00e7\u0131kmazlar\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u2018\u00c7al\u0131\u015fan\u2019 olmadan olmuyor vel\u00e2kin \u2018\u00e7al\u0131\u015fan\u2019la da olmuyor; en az\u0131ndan kolay olmuyor\u2026<\/span><\/p>  <p><span class=\"large\">Mesela \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n, yapt\u0131klar\u0131 i\u015fi kendi i\u015fleri gibi g\u00f6rmelerini sa\u011flayam\u0131yoruz. Peki, neden? Durum sanki, orta d\u00fczey y\u00f6neticilerin, nam\u0131di\u011fer mengenelerin \u00e7al\u0131\u015fanlar\u0131 preslemelerine patronlar\u0131n sessiz kalma konusundaki \u0131srarlar\u0131ndan kaynaklan\u0131yormu\u015f g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>  <p><span class=\"large\">\u2018\u00c7al\u0131\u015fanlara de\u011fer verme\u2019 konusunu di\u011fer \u00fclkeler ciddi yat\u0131r\u0131mlar yaparak ele al\u0131rken bizim pas ge\u00e7memiz, asl\u0131nda, \u2018bir neslin pas ge\u00e7ilmesi\u2019 demek oluyor\u2026<\/span><\/p>  <p><span class=\"large\">\u2018\u00c7al\u0131\u015fanlar\u0131n ba\u011fl\u0131 olduklar\u0131 kurumlara aidiyeti\u2019 s\u0131ralamas\u0131nda neden son y\u0131llarda hep gerilerde kald\u0131k? <\/span><\/p>  <p><span class=\"large\">\u00c7\u00fcnk\u00fc aidiyet demek, heyecan demek ve i\u015f yeri bu heyecan\u0131 \u00e7al\u0131\u015fan\u0131nda uyand\u0131ram\u0131yorsa o \u00e7al\u0131\u015fan\u0131n i\u015fe ayaklar\u0131n\u0131n geri geri gitmeden gelmesi m\u00fcmk\u00fcn olmuyor; g\u00fcn i\u00e7indeki tek derdi, mesai saatlerimin bitmesini beklemekten ibaret oluyor.<\/span><\/p>  <p><span class=\"large\">\u2018\u00c7al\u0131\u015fan aidiyeti\u2019nin ge\u00e7mi\u015f d\u00f6nemlerde daha y\u00fcksek olmas\u0131n\u0131n sebebi, firmalar\u0131n b\u00fcy\u00fcme s\u00fcrecindeki en zor d\u00f6nemde, firmalar\u0131 y\u00fckseltmek i\u00e7in patronlarla \u00e7al\u0131\u015fanlar\u0131n tek ruh olmalar\u0131 idi. Yedikleri i\u00e7tikleri ayr\u0131 gitmezdi \u00e7\u00fcnk\u00fc hiyerar\u015fik kal\u0131plar hen\u00fcz tam oturmam\u0131\u015f, yetki s\u0131n\u0131rlar\u0131 tam netle\u015fmemi\u015fti.<\/span><\/p>  <p><span class=\"large\">Sonra firmalar b\u00fcy\u00fcd\u00fc, b\u00fcy\u00fcd\u00fc ve \u00fcst y\u00f6netimle \u00e7al\u0131\u015fanlar aras\u0131na duvarlar, kurallar girmeye ba\u015flad\u0131. Gelinen son noktada ise \u2018\u00e7al\u0131\u015fan\u2019, i\u015fe al\u0131mlardaki ba\u015fvuru say\u0131s\u0131ndan ibaret olmaya ba\u015flad\u0131.<\/span><\/p>  <p><span class=\"large\">Maslow\u2019un ihtiya\u00e7lar hiyerar\u015fisinin \u201c\u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131na uygulanmas\u0131\u201d \u00fczerine yap\u0131lan uyarlama, ilgin\u00e7 yakla\u015f\u0131mlara sahip.<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan, \u201cdi\u011ferleri i\u00e7in ne yapabilirim?\u201d diye, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise \u201cBenim i\u00e7in \u00f6nemli olan, fazla mesai i\u00e7in \u00f6denen \u00fccrettir.\u201d diye d\u00fc\u015f\u00fcn\u00fcr.<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan, \u201cdi\u011ferlerini en iyisini yapmas\u0131 i\u00e7in te\u015fvik ederim.\u201d, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise \u201cYasal olarak hakk\u0131mdan daha fazlas\u0131n\u0131 kullanmaya \u00e7al\u0131\u015f\u0131r\u0131m.\u201d diye konuya yakla\u015f\u0131r.<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan i\u00e7inden \u201cBen i\u015finde h\u0131zl\u0131 ve ba\u015far\u0131y\u0131 y\u00fckselten biriyim.\u201d diye, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise \u201cYapt\u0131\u011f\u0131m i\u015fi sevmiyorum ama \u00e7al\u0131\u015fmak zorunday\u0131m\u201d diye ge\u00e7irir.<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan, \u201cgeni\u015f ve b\u00fcy\u00fck bir organizasyonun bir par\u00e7as\u0131 oldu\u011fumu biliyorum\u201d, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise \u201cEkibimle \u00e7al\u0131\u015fmay\u0131 sevmiyorum\u201d der (ve i\u015f ilanlar\u0131na bakmaya devam eder...).<\/span><\/p>  <p><span class=\"large\">\u00c7al\u0131\u015ft\u0131\u011f\u0131 kuruma y\u00fcksek derecede ba\u011fl\u0131l\u0131k g\u00f6steren \u00e7al\u0131\u015fan, \u201cKendimi ve i\u015fimi \u00f6nemli hissediyorum\u201d duygular\u0131n\u0131 ta\u015f\u0131r, ba\u011fl\u0131l\u0131k g\u00f6stermeyen \u00e7al\u0131\u015fan ise sadece para i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirtir, \u201cbuldu\u011fum ilk f\u0131rsatta i\u015fi b\u0131rakabilirim\u201d g\u00f6r\u00fc\u015f\u00fcn\u00fc kuvvetli \u015fekilde i\u00e7inde ya\u015fatmaya devam eder. <\/span><\/p>  <p><span class=\"large\"><strong>G\u00dc\u00c7 YER DE\u011e\u0130\u015eT\u0130RD\u0130<\/strong><\/span><\/p>  <p><span class=\"large\">G\u00fcc\u00fcn yer de\u011fi\u015ftirdi\u011fi fikrini i\u015f adamlar\u0131m\u0131z\u0131n \u00f6nemsemesi gerekiyor. Evet, g\u00fc\u00e7 yer de\u011fi\u015ftirdi!<\/span><\/p>  <p><span class=\"large\">\u0130\u015f yazar\u0131 Jim Collins, her yirmi y\u0131lda b\u00fcy\u00fck bir y\u00f6netim fikrinin ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor ve devam ediyor: <\/span><\/p>  <ul>   <li><span class=\"large\">1900\u2019lerde, \u015firket icat edildi,<\/span><\/li>   <li><span class=\"large\">1920\u2019lerde ise \u2018y\u00f6netim\u2019, bilim oldu,<\/span><\/li>   <li><span class=\"large\">1960\u2019larda yal\u0131n, s\u00fcrekli geli\u015fme fikrinin ge\u00e7erli oldu\u011fu d\u00f6nemi ya\u015fad\u0131k,<\/span><\/li>   <li><span class=\"large\">1980\u2019lerde ise giri\u015fimcilik ve yenili\u011fin tekrar eden bir s\u00fcre\u00e7 oldu\u011fu fikri geli\u015ftirildi,<\/span><\/li>   <li><span class=\"large\">\u015eimdi ise kurumlar\u0131n art\u0131k de\u011fer yaratacak yap\u0131lar olmad\u0131\u011f\u0131, onun yerine g\u00fcc\u00fcn bireylere ge\u00e7ti\u011fi fikrinin ge\u00e7erli oldu\u011fu bir d\u00f6nemin i\u00e7indeyiz.<\/span><\/li>  <\/ul>  <p><span class=\"large\">Collins \u015f\u00f6yle devam ediyor: \u201c\u00c7al\u0131\u015fanlar zamana veya fiziksel varl\u0131klar\u0131na g\u00f6re de\u011fil, fikirlerine g\u00f6re i\u015fe al\u0131n\u0131rlar ve fikirleri ile hedeflerine uygun de\u011fer \u00fcrettiklerine ba\u011fl\u0131 olarak maa\u015f al\u0131rlar. Ama ayn\u0131 zamanda verilen de\u011fer kadar da de\u011fer katarlar firmaya.\u201d<\/span><\/p>  <p><span class=\"large\">\u0130\u015f yapma bi\u00e7imleri nas\u0131l de\u011fi\u015fim ge\u00e7iriyor?<\/span><\/p>  <p><span class=\"large\">Baz\u0131 \u00d6rnekler:<\/span><\/p>  <ul>   <li><span class=\"large\">\u201cMal satma\u201d bitti, de\u011fer transferi ba\u015flad\u0131.<\/span><\/li>   <li><span class=\"large\">\u201cTa\u015f\u0131ma\u201d kelimesi, yerini \u201csunma\u201dya b\u0131rakt\u0131: \u201c\u0130stedi\u011finiz de\u011feri en iyi \u015fekilde biz sunar\u0131z.\u201d.<\/span><\/li>   <li><span class=\"large\">\u201c\u00c7al\u0131\u015fan\u201d d\u00f6nemi bitti. Birlikte yolculuk yapt\u0131\u011f\u0131m\u0131z \u201ckabile \u00fcyeleri\u201d var \u015fimdi.<\/span><\/li>   <li><span class=\"large\">\u0130\u015f yerleri art\u0131k salt \u201ci\u015f yeri\u201d olarak de\u011fil, hayat\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n ge\u00e7irildi\u011fi \u201cikinci ev\u201d olarak g\u00f6r\u00fcl\u00fcyor.<\/span><\/li>   <li><span class=\"large\">\u201cM\u00fc\u015fteriler\u201d bitti, hizmet etti\u011fimiz \u201cefendilerimiz\u201d var bug\u00fcn.<\/span><\/li>   <li><span class=\"large\">Bilinmeyenleri \u00f6\u011frenmek i\u00e7in zahmete girmek eskide kald\u0131. \u015eimdi, arama motorlar\u0131na m\u00fcracaat etmek k\u00e2fi.<\/span><\/li>   <li><span class=\"large\">\u201c\u0130htiyac\u0131m kadar harcar\u0131m.\u201d demek bir \u015feyi de\u011fi\u015ftirmiyor; kazan\u00e7tan, sistemin ve piyasa ekonomisinin istedi\u011fi miktar verilmek durumunda, alternatifi yok.<\/span><\/li>   <li><span class=\"large\">\u201cAmir\u2019im\u201d, \u201cM\u00fcd\u00fcr\u2019\u00fcm\u201d, \u201c\u015eef\u2019im\u201d vb. hiyerar\u015fik tan\u0131mlamalar art\u0131k i\u015flevsel ve motive edici de\u011fil, hatta k\u0131s\u0131tlay\u0131c\u0131 oluyor. Art\u0131k, i\u015fe ba\u011fl\u0131 e\u015f seviyelilik ve proje bazl\u0131 yetkilendirmeler var. <\/span><\/li>   <li><span class=\"large\">\u201cMesai\u201d kavram\u0131na da elveda! \u201cEve g\u00f6ndermeme\u201d ak\u0131m\u0131na ho\u015f geldiniz. Cazip tekliflerimizle sizi \u201ceve g\u00f6ndermemeye\u201d kararl\u0131y\u0131z.<\/span><\/li>   <li><span class=\"large\">\u201cRakip\u201dler yerine, \u201cbirlikte maraton ko\u015fulan ve envai \u00e7e\u015fit stratejiyle temposunu birbirine g\u00f6re ayarlayan ko\u015fucular\u201d var. Yan yana ko\u015ftuklar\u0131m\u0131z\u0131 ge\u00e7meye ya da birinci gelmeye de\u011fil, yar\u0131\u015fta kalmaya odaklanmam\u0131z \u00f6nemli.<\/span><\/li>   <li><span class=\"large\">De\u011fi\u015fim ge\u00e7iren bir di\u011fer kelime de \u201c\u00fcretim\u201d. Onun yerine, \u201cpazar\u0131n beklentilerini kar\u015f\u0131lama\u201d \u00f6be\u011fini kullanmak faydal\u0131.<\/span><\/li>   <li><span class=\"large\">Mavi yaka-beyaz yaka ayr\u0131m\u0131 biterken herkese her konuda dan\u0131\u015f\u0131lan \u201cinovasyon fikir sistemleri\u201dne ge\u00e7iliyor.<\/span><\/li>   <li><span class=\"large\">Beyaz yaka, rutine tak\u0131l\u0131p kalm\u0131\u015fken i\u015fveren, onlardan kendilerini a\u015fmas\u0131n\u0131 ve g\u00f6r\u00fclmeyen noktalar\u0131 kendisine g\u00f6stermelerini bekliyor. <\/span><\/li>   <li><span class=\"large\">Markala\u015fmay\u0131 ve markaya verilen de\u011feri tekrar konu\u015fal\u0131m. Ki\u015filer i\u00e7in bir marka, ya\u015fam bulmacalar\u0131n\u0131n tamamland\u0131\u011f\u0131 bir kul\u00fcbe ait olmalar\u0131 anlam\u0131na geliyor.<\/span><\/li>   <li><span class=\"large\">\u201cPazarlama\u201d kelimesi efsununu yitirmeye ba\u015fl\u0131yor. Pazarlama, \u201cm\u00fc\u015fterinin istedi\u011fini ona kazand\u0131rmak\u201dla yer de\u011fi\u015ftiriyor.<\/span><\/li>   <li><span class=\"large\">Filozoflara g\u00f6re \u201c\u00e7e\u015fit \u00f6ld\u00fcr\u00fcr\u201d. Bu bak\u0131\u015f a\u00e7\u0131s\u0131yla firmalar i\u00e7in fazla \u00e7e\u015fit demek, \u00e7\u00f6k\u00fc\u015f demek. Keza d\u00fcnyan\u0131n en ba\u015far\u0131l\u0131 firmalar\u0131n\u0131n \u00f6zelli\u011fi, \u00e7e\u015fit say\u0131lar\u0131n\u0131n az olmas\u0131. \u00dcr\u00fcnlerini \u00e7e\u015fitlendirecek olanlar iyi d\u00fc\u015f\u00fcnmeli!<\/span><\/li>   <li><span class=\"large\">\u201cRisk\u201d olumsuz mu, yoksa olumlu bir kavram m\u0131, tekrar g\u00f6zden ge\u00e7irilmeli \u00e7\u00fcnk\u00fc risk, g\u00fcndelik hayat\u0131n tam merkezinde ve kazand\u0131ran \u015feyin ta kendisi; tabii iyi y\u00f6netmek \u015fart\u0131yla.<\/span><\/li>   <li><span class=\"large\">Bug\u00fcn b\u00fcy\u00fcyen firmalar\u0131n yapt\u0131\u011f\u0131 \u015fey, kendi yapt\u0131klar\u0131 i\u015fte b\u00fcy\u00fck bir \u00f6rneklik olu\u015fturmak. Bunu da i\u015flerinde \u201cen iyi\u201d olarak ba\u015far\u0131yorlar. Dolay\u0131s\u0131yla bir firman\u0131n misyonu para kazanmak de\u011fil, \u201cbir eser b\u0131rakmak\u201d olmal\u0131 ancak.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"is-adamlarinin-cikmazlari","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130\u015f adamlar\u0131n\u0131n \u00e7\u0131kmazlar\u0131","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1162,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}