{"status":true,"post":{"id":17825,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-21 10:23:46","created_at":"2018-01-21T21:00:00.000000Z","updated_at":"2022-10-21T07:23:46.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":17825,"is_featured":0,"title":"\u0130novasyon ya\u015fam de\u011feriniz nedir?","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130novasyonda \u00f6nde olan \u00fclkelerin birinci inovasyon kayna\u011f\u0131 \u00e7al\u0131\u015fanlar. \u00dclkemizde ise m\u00fc\u015fteriler\u2026 M\u00fc\u015fteriler neyi yeni ve de\u011fi\u015fik yapmam\u0131z gerekti\u011fini fark\u0131nda olmadan s\u00f6ylerler. Bu sinyalleri do\u011fru al\u0131p uygulayan firmalar, de\u011fi\u015fime \u00f6nc\u00fcl\u00fck ediyor.<\/span><\/p>  <p><span class=\"large\">\u2018M\u00fc\u015fterinin inovasyon ya\u015fam de\u011feri\u2019 asl\u0131nda, m\u00fc\u015fterinin \u2018ya\u015fam boyu de\u011feri\u2019nden yola \u00e7\u0131karak ortaya konulmu\u015f bir yakla\u015f\u0131m.<\/span><\/p>  <p><span class=\"large\">Ya\u015fam boyu de\u011fer (YBD), m\u00fc\u015fterinin firma ile ge\u00e7irdi\u011fit\u00fcm ili\u015fki d\u00f6nemiboyunca firmaya kazand\u0131rd\u0131klar\u0131n\u0131n toplam\u0131na deniyor.<\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fterinin sizinleilkal\u0131\u015fveri\u015finden ba\u015flay\u0131p, siziterk edene kadars\u00fcren y\u0131llar boyunca yapt\u0131\u011f\u0131 i\u015flemlerinden \u00f6t\u00fcr\u00fc kazand\u0131\u011f\u0131n\u0131z toplam k\u00e2r, \u2018m\u00fc\u015fterinin ya\u015fam boyu de\u011feri\u2019 diye adland\u0131r\u0131l\u0131yor. Ama m\u00fc\u015fterinin \u015firkete kazand\u0131rd\u0131klar\u0131 sadecekendi ili\u015fkisi veya al\u0131\u015fveri\u015fi ile s\u0131n\u0131rl\u0131 de\u011fil. Onun, m\u00fc\u015fteri olmas\u0131 sayesinde ba\u015fka k\u00e2rlar da s\u00f6z konusu olabiliyor.<\/span><\/p>  <p><span class=\"large\">Bir beyaz e\u015fya markas\u0131n\u0131 ele alal\u0131m. Birinin evine ald\u0131\u011f\u0131 beyaz e\u015fya markas\u0131n\u0131n \u00fcr\u00fcnlerinden memnun kalmas\u0131, hayat\u0131n\u0131n t\u00fcm d\u00f6nemlerinde bu t\u00fcr ihtiya\u00e7lar\u0131n\u0131 yine ayn\u0131 markadan almas\u0131n\u0131 sa\u011flayacak. Bu, kartopu etkisiyarat\u0131yor ve bu sayede beyaz e\u015fya markas\u0131 hem para kazan\u0131yor ve hem de marka de\u011ferini g\u00fc\u00e7lendirmi\u015f oluyor.<\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fteri sadece \u00fcr\u00fcn\u00fc kulland\u0131\u011f\u0131 i\u00e7in de\u011fil, ba\u015fkas\u0131na tavsiye etti\u011fi i\u00e7in de \u015firket ayr\u0131ca verim sa\u011flam\u0131\u015f oluyor.<\/span><\/p>  <p><span class=\"large\">\u00d6zetle bir m\u00fc\u015fteri sayesinde kazan\u0131lan paralar\u0131n toplam\u0131na \u2018ya\u015fam boyu de\u011fer\u2019 diyoruz. Beyaz e\u015fya firmas\u0131nda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bu \u00f6zellik, asl\u0131nda t\u00fcm sekt\u00f6rler i\u00e7in ge\u00e7erli.Kullan\u0131c\u0131lar\u0131n olumlu etkisi sayesinde \u00e7ok say\u0131da yeni m\u00fc\u015fterimiz olabiliyor.<\/span><\/p>  <p><span class=\"large\"><strong>F\u0130RMALAR \u0130NOVASYON YAPMAMAKLA, BU SAYEDE KAZANAB\u0130LECE\u011e\u0130 NE KADARLIK B\u0130R DE\u011eER\u0130 KA\u00c7IRMI\u015e OLUYOR?<\/strong><\/span><\/p>  <p><span class=\"large\">Firman\u0131n de\u011fi\u015fim, yenilik ve fark\u0131ndal\u0131k \u00fcretmesi, firma i\u00e7in ciddi bir katma de\u011ferin ortaya \u00e7\u0131kmas\u0131na yol a\u00e7\u0131yor.<\/span><\/p>  <p><span class=\"large\">Art\u0131msal dedi\u011fimiz k\u00fc\u00e7\u00fck inovasyonlarda bu, bire \u00fc\u00e7 de\u011fer \u00fcretimi anlam\u0131na gelirken, radikal, yani b\u00fcy\u00fck inovasyonlarda ise firmay\u0131 zirveye ta\u015f\u0131yan bir etkinin olu\u015fmas\u0131na yol a\u00e7\u0131yor. \u0130novasyon yapmayan firmalarda ise durum pek i\u00e7 a\u00e7\u0131c\u0131 g\u00f6r\u00fcnm\u00fcyor. \u00d6nce olgunluk seviyesine gelen firma daha sonra doygunlu\u011fa, sonras\u0131nda ise azalma dedi\u011fimiz \u00f6l\u00fcm hatt\u0131na giriyor ve en sonunda da kepenklerini indiriyor.<\/span><\/p>  <p><span class=\"large\"><strong>M\u00dc\u015eTER\u0130LER\u0130N \u0130NOVASYON YAPAN F\u0130RMAYA KATTI\u011eI DE\u011eER, \u0130NOVASYON YAPMAYANA G\u00d6RE M\u0130N\u0130MUM \u00dc\u00c7 KATI FAZLA OLUYOR.<\/strong><\/span><\/p>  <p><span class=\"large\">\u00dcr\u00fcn veya hizmetlerinde m\u00fc\u015fterinin kar\u015f\u0131lanmam\u0131\u015f ihtiya\u00e7lar\u0131na odaklanan, m\u00fc\u015fterilerin \u00f6nemseyebilece\u011fi bir de\u011fi\u015fimi ortaya koyan firmalar\u0131n piyasada kalma s\u00fcreleri de o derece y\u00fcksek oluyor. \u0130statistikler, d\u00fcnya ticaretinde d\u00f6nen toplam paran\u0131n \u00fc\u00e7te birinin son be\u015f y\u0131lda ortaya \u00e7\u0131kan \u00fcr\u00fcnlerden geldi\u011fini g\u00f6sterirken, filozoflar, be\u015f y\u0131l sonra d\u00fcnya ticaretinde d\u00f6nen toplam paran\u0131n \u00fc\u00e7te ikisinin son be\u015f y\u0131lda \u00fcretilecek \u00fcr\u00fcnlerden gelece\u011fini s\u00f6yl\u00fcyor.<\/span><\/p>  <p><span class=\"large\">Deneysel bir g\u00f6sterge olarak baz\u0131 \u00fclkelerde patente ba\u015fvuran firmalar ile di\u011fer firmalar\u0131n kal\u0131m (survival) oranlar\u0131na bakt\u0131\u011f\u0131m\u0131zda, patenti olan firmalar\u0131n di\u011ferlerine g\u00f6re bir b\u00f6l\u00fc d\u00f6rt oran\u0131nda farkl\u0131l\u0131k oldu\u011funu g\u00f6r\u00fcyoruz.<\/span><\/p>  <p><span class=\"large\"><strong>F\u0130RMALAR L\u0130SANS GEL\u0130R\u0130 SA\u011eLAYACAK PATENT \u00dcRET\u0130YOR<\/strong><\/span><\/p>  <p><span class=\"large\">Daha d\u00fcne kadar inovasyonun firma i\u00e7in maliyeti, \u00fcr\u00fcn\u00fcn piyasaya \u00e7\u0131kt\u0131ktan sonra elde edilen sat\u0131\u015f gelirinden daha azken, \u015fimdilerde inovasyonun maliyeti, \u00fcr\u00fcn\u00fcn piyasaya \u00e7\u0131kt\u0131ktan sonra elde edilen sat\u0131\u015f gelirinden daha y\u00fcksek olmaya ba\u015flad\u0131.<\/span><\/p>  <p><span class=\"large\">Ancak baz\u0131 de\u011fi\u015fimler ya\u015f\u0131yoruz. Bug\u00fcn inovasyonun firmaya maliyeti yine y\u00fcksek ancak firmalar\u0131n sadece yeni \u00fcr\u00fcn sat\u0131\u015f\u0131ndan de\u011fil ayn\u0131 zamanda, lisans gelirinden ve teknoloji sat\u0131\u015f\u0131ndan da ayr\u0131ca gelirler elde etmeye ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Hatta baz\u0131 firmalar sadece lisans geliri sa\u011flayacak t\u00fcrde patent \u00fcretimine odaklanm\u0131\u015f durumda.<\/span><\/p>  <p><span class=\"large\">Daha d\u00fcne kadar firmalar i\u00e7in daha \u00e7ok kapal\u0131 inovasyon yani kendi i\u00e7inde inovasyon yapma yayg\u0131nken, yeni d\u00f6nemde a\u00e7\u0131k inovasyon, yani d\u0131\u015far\u0131ya yapt\u0131r\u0131lan inovasyonlar\u0131n yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/span><\/p>  <p><span class=\"large\"><strong>\u0130NOVASYON, F\u0130RMA \u0130\u00c7\u0130N NEDEN DE\u011eERL\u0130?<\/strong><\/span><\/p>  <ul>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">M\u00fc\u015fteri tatmini maksimize oluyor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Kalite art\u0131yor<\/span><\/li>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">Bilgi ekonomik de\u011fere d\u00f6n\u00fc\u015f\u00fcyor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Yeni pazarlar olu\u015fturuyor<\/span><\/li>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">Rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011fl\u0131yor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Maliyeti d\u00fc\u015f\u00fcr\u00fcyor<\/span><\/li>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">Verimlilik art\u0131yor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Pazar pay\u0131 art\u0131yor<\/span><\/li>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">K\u00e2rl\u0131l\u0131k art\u0131yor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Hammadde kullan\u0131m\u0131nda etkinlik sa\u011fl\u0131yor<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"inovasyon-yasam-degeriniz-nedir","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130novasyon ya\u015fam de\u011feriniz nedir?","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1102,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":17924,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":17825,"locale":"tr","category_id":73,"title":"\u0130novasyon ya\u015fam de\u011feriniz nedir?","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130novasyonda \u00f6nde olan \u00fclkelerin birinci inovasyon kayna\u011f\u0131 \u00e7al\u0131\u015fanlar. \u00dclkemizde ise m\u00fc\u015fteriler\u2026 M\u00fc\u015fteriler neyi yeni ve de\u011fi\u015fik yapmam\u0131z gerekti\u011fini fark\u0131nda olmadan s\u00f6ylerler. Bu sinyalleri do\u011fru al\u0131p uygulayan firmalar, de\u011fi\u015fime \u00f6nc\u00fcl\u00fck ediyor.<\/span><\/p>  <p><span class=\"large\">\u2018M\u00fc\u015fterinin inovasyon ya\u015fam de\u011feri\u2019 asl\u0131nda, m\u00fc\u015fterinin \u2018ya\u015fam boyu de\u011feri\u2019nden yola \u00e7\u0131karak ortaya konulmu\u015f bir yakla\u015f\u0131m.<\/span><\/p>  <p><span class=\"large\">Ya\u015fam boyu de\u011fer (YBD), m\u00fc\u015fterinin firma ile ge\u00e7irdi\u011fit\u00fcm ili\u015fki d\u00f6nemiboyunca firmaya kazand\u0131rd\u0131klar\u0131n\u0131n toplam\u0131na deniyor.<\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fterinin sizinleilkal\u0131\u015fveri\u015finden ba\u015flay\u0131p, siziterk edene kadars\u00fcren y\u0131llar boyunca yapt\u0131\u011f\u0131 i\u015flemlerinden \u00f6t\u00fcr\u00fc kazand\u0131\u011f\u0131n\u0131z toplam k\u00e2r, \u2018m\u00fc\u015fterinin ya\u015fam boyu de\u011feri\u2019 diye adland\u0131r\u0131l\u0131yor. Ama m\u00fc\u015fterinin \u015firkete kazand\u0131rd\u0131klar\u0131 sadecekendi ili\u015fkisi veya al\u0131\u015fveri\u015fi ile s\u0131n\u0131rl\u0131 de\u011fil. Onun, m\u00fc\u015fteri olmas\u0131 sayesinde ba\u015fka k\u00e2rlar da s\u00f6z konusu olabiliyor.<\/span><\/p>  <p><span class=\"large\">Bir beyaz e\u015fya markas\u0131n\u0131 ele alal\u0131m. Birinin evine ald\u0131\u011f\u0131 beyaz e\u015fya markas\u0131n\u0131n \u00fcr\u00fcnlerinden memnun kalmas\u0131, hayat\u0131n\u0131n t\u00fcm d\u00f6nemlerinde bu t\u00fcr ihtiya\u00e7lar\u0131n\u0131 yine ayn\u0131 markadan almas\u0131n\u0131 sa\u011flayacak. Bu, kartopu etkisiyarat\u0131yor ve bu sayede beyaz e\u015fya markas\u0131 hem para kazan\u0131yor ve hem de marka de\u011ferini g\u00fc\u00e7lendirmi\u015f oluyor.<\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fteri sadece \u00fcr\u00fcn\u00fc kulland\u0131\u011f\u0131 i\u00e7in de\u011fil, ba\u015fkas\u0131na tavsiye etti\u011fi i\u00e7in de \u015firket ayr\u0131ca verim sa\u011flam\u0131\u015f oluyor.<\/span><\/p>  <p><span class=\"large\">\u00d6zetle bir m\u00fc\u015fteri sayesinde kazan\u0131lan paralar\u0131n toplam\u0131na \u2018ya\u015fam boyu de\u011fer\u2019 diyoruz. Beyaz e\u015fya firmas\u0131nda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bu \u00f6zellik, asl\u0131nda t\u00fcm sekt\u00f6rler i\u00e7in ge\u00e7erli.Kullan\u0131c\u0131lar\u0131n olumlu etkisi sayesinde \u00e7ok say\u0131da yeni m\u00fc\u015fterimiz olabiliyor.<\/span><\/p>  <p><span class=\"large\"><strong>F\u0130RMALAR \u0130NOVASYON YAPMAMAKLA, BU SAYEDE KAZANAB\u0130LECE\u011e\u0130 NE KADARLIK B\u0130R DE\u011eER\u0130 KA\u00c7IRMI\u015e OLUYOR?<\/strong><\/span><\/p>  <p><span class=\"large\">Firman\u0131n de\u011fi\u015fim, yenilik ve fark\u0131ndal\u0131k \u00fcretmesi, firma i\u00e7in ciddi bir katma de\u011ferin ortaya \u00e7\u0131kmas\u0131na yol a\u00e7\u0131yor.<\/span><\/p>  <p><span class=\"large\">Art\u0131msal dedi\u011fimiz k\u00fc\u00e7\u00fck inovasyonlarda bu, bire \u00fc\u00e7 de\u011fer \u00fcretimi anlam\u0131na gelirken, radikal, yani b\u00fcy\u00fck inovasyonlarda ise firmay\u0131 zirveye ta\u015f\u0131yan bir etkinin olu\u015fmas\u0131na yol a\u00e7\u0131yor. \u0130novasyon yapmayan firmalarda ise durum pek i\u00e7 a\u00e7\u0131c\u0131 g\u00f6r\u00fcnm\u00fcyor. \u00d6nce olgunluk seviyesine gelen firma daha sonra doygunlu\u011fa, sonras\u0131nda ise azalma dedi\u011fimiz \u00f6l\u00fcm hatt\u0131na giriyor ve en sonunda da kepenklerini indiriyor.<\/span><\/p>  <p><span class=\"large\"><strong>M\u00dc\u015eTER\u0130LER\u0130N \u0130NOVASYON YAPAN F\u0130RMAYA KATTI\u011eI DE\u011eER, \u0130NOVASYON YAPMAYANA G\u00d6RE M\u0130N\u0130MUM \u00dc\u00c7 KATI FAZLA OLUYOR.<\/strong><\/span><\/p>  <p><span class=\"large\">\u00dcr\u00fcn veya hizmetlerinde m\u00fc\u015fterinin kar\u015f\u0131lanmam\u0131\u015f ihtiya\u00e7lar\u0131na odaklanan, m\u00fc\u015fterilerin \u00f6nemseyebilece\u011fi bir de\u011fi\u015fimi ortaya koyan firmalar\u0131n piyasada kalma s\u00fcreleri de o derece y\u00fcksek oluyor. \u0130statistikler, d\u00fcnya ticaretinde d\u00f6nen toplam paran\u0131n \u00fc\u00e7te birinin son be\u015f y\u0131lda ortaya \u00e7\u0131kan \u00fcr\u00fcnlerden geldi\u011fini g\u00f6sterirken, filozoflar, be\u015f y\u0131l sonra d\u00fcnya ticaretinde d\u00f6nen toplam paran\u0131n \u00fc\u00e7te ikisinin son be\u015f y\u0131lda \u00fcretilecek \u00fcr\u00fcnlerden gelece\u011fini s\u00f6yl\u00fcyor.<\/span><\/p>  <p><span class=\"large\">Deneysel bir g\u00f6sterge olarak baz\u0131 \u00fclkelerde patente ba\u015fvuran firmalar ile di\u011fer firmalar\u0131n kal\u0131m (survival) oranlar\u0131na bakt\u0131\u011f\u0131m\u0131zda, patenti olan firmalar\u0131n di\u011ferlerine g\u00f6re bir b\u00f6l\u00fc d\u00f6rt oran\u0131nda farkl\u0131l\u0131k oldu\u011funu g\u00f6r\u00fcyoruz.<\/span><\/p>  <p><span class=\"large\"><strong>F\u0130RMALAR L\u0130SANS GEL\u0130R\u0130 SA\u011eLAYACAK PATENT \u00dcRET\u0130YOR<\/strong><\/span><\/p>  <p><span class=\"large\">Daha d\u00fcne kadar inovasyonun firma i\u00e7in maliyeti, \u00fcr\u00fcn\u00fcn piyasaya \u00e7\u0131kt\u0131ktan sonra elde edilen sat\u0131\u015f gelirinden daha azken, \u015fimdilerde inovasyonun maliyeti, \u00fcr\u00fcn\u00fcn piyasaya \u00e7\u0131kt\u0131ktan sonra elde edilen sat\u0131\u015f gelirinden daha y\u00fcksek olmaya ba\u015flad\u0131.<\/span><\/p>  <p><span class=\"large\">Ancak baz\u0131 de\u011fi\u015fimler ya\u015f\u0131yoruz. Bug\u00fcn inovasyonun firmaya maliyeti yine y\u00fcksek ancak firmalar\u0131n sadece yeni \u00fcr\u00fcn sat\u0131\u015f\u0131ndan de\u011fil ayn\u0131 zamanda, lisans gelirinden ve teknoloji sat\u0131\u015f\u0131ndan da ayr\u0131ca gelirler elde etmeye ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Hatta baz\u0131 firmalar sadece lisans geliri sa\u011flayacak t\u00fcrde patent \u00fcretimine odaklanm\u0131\u015f durumda.<\/span><\/p>  <p><span class=\"large\">Daha d\u00fcne kadar firmalar i\u00e7in daha \u00e7ok kapal\u0131 inovasyon yani kendi i\u00e7inde inovasyon yapma yayg\u0131nken, yeni d\u00f6nemde a\u00e7\u0131k inovasyon, yani d\u0131\u015far\u0131ya yapt\u0131r\u0131lan inovasyonlar\u0131n yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/span><\/p>  <p><span class=\"large\"><strong>\u0130NOVASYON, F\u0130RMA \u0130\u00c7\u0130N NEDEN DE\u011eERL\u0130?<\/strong><\/span><\/p>  <ul>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">M\u00fc\u015fteri tatmini maksimize oluyor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Kalite art\u0131yor<\/span><\/li>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">Bilgi ekonomik de\u011fere d\u00f6n\u00fc\u015f\u00fcyor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Yeni pazarlar olu\u015fturuyor<\/span><\/li>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">Rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011fl\u0131yor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Maliyeti d\u00fc\u015f\u00fcr\u00fcyor<\/span><\/li>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">Verimlilik art\u0131yor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Pazar pay\u0131 art\u0131yor<\/span><\/li>   <li><strong><span class=\"large\" style=\"font-size: 15.6px;\">K\u00e2rl\u0131l\u0131k art\u0131yor<\/span><\/strong><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Hammadde kullan\u0131m\u0131nda etkinlik sa\u011fl\u0131yor<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"inovasyon-yasam-degeriniz-nedir","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130novasyon ya\u015fam de\u011feriniz nedir?","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1102,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}