{"status":true,"post":{"id":21023,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:59:39","created_at":"2019-10-24T21:00:00.000000Z","updated_at":"2022-10-24T10:59:39.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21023,"is_featured":0,"title":"Geli\u015fen teknoloji kar\u015f\u0131s\u0131nda ayn\u0131 kalan duygular\u0131m\u0131z","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><strong><span class=\"large\">Dr. Adnan Veysel Ertemel<\/span><\/strong><br><\/p>  <p><span class=\"large\">Arz talep dengesinde arz, talebin \u00e7ok \u00fcst\u00fcne \u00e7\u0131km\u0131\u015f durumda\u2026 G\u00fcn ge\u00e7tik\u00e7e bu durumu daha derinden hissediyoruz. Artan k\u00fcreselle\u015fme bu olguyu daha da peki\u015ftiriyor. Bir\u00e7ok sekt\u00f6rde T\u00fcrk \u015firketleri kar\u015f\u0131s\u0131nda Uzakdo\u011fu \u00fclkelerindeki KOB\u0130\u2019ler <\/span><span class=\"large\">bile rakip haline geldi. Eskiden farkl\u0131 \u00fclkeyi tercih edebilmek i\u00e7in en az bir konteyner dolusu \u00fcr\u00fcn g\u00f6ndermeliydiniz. Ancak g\u00fcn\u00fcm\u00fczde devletler kurduklar\u0131 ihracat ekosistemlerinde ve Alibaba.com gibi oyuncular\u0131n deste\u011fine k\u00fc\u00e7\u00fck bir KOB\u0130\u2019nin bir konteyneri di\u011fer bir\u00e7ok \u015firketle payla\u015facak ve ihracat s\u00fcre\u00e7lerinin \u00e7o\u011funa kar\u0131\u015fmadan ihracat yapabilmesinin \u00f6n\u00fcn\u00fc a\u00e7maya \u00e7al\u0131\u015f\u0131yor. Birinci i\u00e7in bir \u00fclke i\u00e7in k\u00fcreselle\u015fme ve artan d\u0131\u015f ticaret bir tehdit olarak g\u00f6r\u00fclebilece\u011fi gibi ayn\u0131 zamanda ciddi bir f\u0131rsat olarak de\u011ferlendirilebilir.<\/span><\/p>  <p><span class=\"large\"><strong>MARKALA\u015eMAK <\/strong><\/span><\/p>  <p><span class=\"large\">Bu yeni d\u00fcnya d\u00fczeninde markala\u015fmak kritik \u00f6neme sahip... Uzun d\u00f6nemli bir yat\u0131r\u0131m gerektiren, sadece belirli bir kalite standard\u0131n\u0131 istikrarl\u0131 bi\u00e7imde sunman\u0131n \u00f6tesinde olarak rekabette bir konumland\u0131rma stratejisi ve bir marka kimli\u011fiyle t\u00fcketicilerin zihninde kal\u0131c\u0131 yer edinmeyi i\u00e7eren \u00e7ok y\u00f6nl\u00fc bir yakla\u015f\u0131m\u0131n \u00fcr\u00fcn\u00fcd\u00fcr. Sab\u0131r gerektiren markala\u015fma s\u00fcreci, \u00fclkemizin i\u00e7inde bulundu\u011fu a\u00e7mazdan \u00e7\u0131kman\u0131n en \u00f6nemli anahtarlar\u0131ndan biridir...<\/span><\/p>  <p><span class=\"large\">G\u00fcn\u00fcm\u00fczde markalar fiziksel faydan\u0131n \u00f6tesinde olarak meta-fiziksel boyutta da katma de\u011fer \u00fcretmek durumundad\u0131r. Ba\u015far\u0131l\u0131 markalar t\u00fcketicilerin t\u00fcm duyu organlar\u0131na hitap eden etkileyici deneyimler tasarl\u0131yor. B\u00f6ylelikle markan\u0131n hat\u0131rlanmas\u0131 ve tercih nedeni haline gelmesi m\u00fcmk\u00fcn oluyor. Bu s\u00fcre\u00e7te duyu organlar\u0131n\u0131n her biri ayr\u0131 \u00f6neme sahip. Singapur Havayollar\u0131, markaya \u00f6zg\u00fc olarak geli\u015ftirdi\u011fi kokusunu sadece u\u00e7ak i\u00e7inde de\u011fil, d\u00fcnyan\u0131n her yerindeki acentelerinde de kullan\u0131yor. Havayolu \u015firketinin sad\u0131k m\u00fc\u015fterileri acenteye ad\u0131m att\u0131\u011f\u0131 anda duyduklar\u0131 koku sayesinde \u015firketin sundu\u011fu e\u015fsiz deneyimleri hat\u0131rl\u0131yor. <\/span><\/p>  <p><span class=\"large\"><strong>HATIRDA KALAN DENEY\u0130MLER<\/strong><\/span><\/p>  <p><span class=\"large\">Teknoloji ne kadar geli\u015fse de marka tercihinde eskiden kalma alg\u0131 ve al\u0131\u015fkanl\u0131klar\u0131m\u0131z \u00f6ne \u00e7\u0131k\u0131yor. Yeni al\u0131nan bir otomobilde ara\u00e7 i\u00e7inde duyulan fabrika kokusu, baz\u0131 t\u00fcketicilerin s\u0131f\u0131r kilometre otomobil almas\u0131n\u0131n nedenlerinden biridir. <\/span><br><span class=\"large\"> Bu durumun fark\u0131nda olan baz\u0131 otomobil firmalar\u0131, i\u015fi \u015fansa b\u0131rakmay\u0131p yeni ara\u00e7lara bu kokuyu i\u00e7eren \u00f6zel tasarlanan bir parf\u00fcm s\u0131k\u0131yor. <\/span><\/p>  <p><span class=\"large\">Benzer \u015fekilde baz\u0131 t\u00fcketiciler otomobil bayisinde test s\u00fcr\u00fc\u015f\u00fc yapt\u0131ktan sonra otomobilin kap\u0131s\u0131n\u0131 kapat\u0131rken tok bir ses \u00e7\u0131kmas\u0131n\u0131 bekler. Aksi halde otomobilin dayan\u0131kl\u0131 olmad\u0131\u011f\u0131 kanaatine var\u0131r. Baz\u0131 otomobil firmalar\u0131, arac\u0131n kap\u0131s\u0131 kapand\u0131\u011f\u0131nda idealde nas\u0131l bir ses \u00e7\u0131kmal\u0131 konusuna \u00e7al\u0131\u015fan ayr\u0131 ara\u015ft\u0131rma ekiplerine sahip. G\u00fcn\u00fcm\u00fczde elektrikli otomobiller hi\u00e7 ses \u00e7\u0131karmad\u0131\u011f\u0131 i\u00e7in eski otomobil seslerini duyamaz olduk. \u00d6zellikle spor ara\u00e7larda baz\u0131 t\u00fcketiciler gaz pedal\u0131na y\u00fcklenildi\u011finde motordan gelen sesten ho\u015fnut oluyor. Bu durumun fark\u0131nda olan Porsche markas\u0131, Teycan model yeni elektrikli arac\u0131 i\u00e7in 500 dolarl\u0131k ekstra bir paketle eski motor sesini geri getiriyor. <\/span><\/p>  <p><span class=\"large\">Nissan, Canto (bu kelime Latince \u015fark\u0131 s\u00f6yl\u00fcyorum anlam\u0131na geliyor) ad\u0131n\u0131 verdi\u011fi motor teknolojisi sayesinde elektrikli ara\u00e7lar\u0131n\u0131n hareket halindeyken motor sesini yaya ve s\u00fcr\u00fcc\u00fcn\u00fcn kolayl\u0131kla duyabilece\u011fi enerjik bir tonda \u015fark\u0131ya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Ara\u00e7 d\u00fc\u015f\u00fck h\u0131zdayken devreye giren bu \u00f6zellikte ses tonu geri giderken ve h\u0131z de\u011fi\u015fti\u011finde farkl\u0131la\u015f\u0131yor.<\/span><\/p>  <p><span class=\"large\">K\u0131saca teknoloji ne kadar geli\u015fse de, (eskiden gelen) duyular\u0131m\u0131za hitap eden ve hat\u0131rda kalan deneyimler olmak ve markala\u015fmak g\u00fcn\u00fcm\u00fczde ve gelecekte farkl\u0131la\u015fman\u0131n ve tercih sebebi olman\u0131n en \u00f6nemli anahtar\u0131...<\/span><\/p>  \t\t\t\t","slug":"gelisen-teknoloji-karsisinda-ayni-kalan-duygularimiz","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Geli\u015fen teknoloji kar\u015f\u0131s\u0131nda ayn\u0131 kalan duygular\u0131m\u0131z","meta_description":"Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1109,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21122,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21023,"locale":"tr","category_id":73,"title":"Geli\u015fen teknoloji kar\u015f\u0131s\u0131nda ayn\u0131 kalan duygular\u0131m\u0131z","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><strong><span class=\"large\">Dr. Adnan Veysel Ertemel<\/span><\/strong><br><\/p>  <p><span class=\"large\">Arz talep dengesinde arz, talebin \u00e7ok \u00fcst\u00fcne \u00e7\u0131km\u0131\u015f durumda\u2026 G\u00fcn ge\u00e7tik\u00e7e bu durumu daha derinden hissediyoruz. Artan k\u00fcreselle\u015fme bu olguyu daha da peki\u015ftiriyor. Bir\u00e7ok sekt\u00f6rde T\u00fcrk \u015firketleri kar\u015f\u0131s\u0131nda Uzakdo\u011fu \u00fclkelerindeki KOB\u0130\u2019ler <\/span><span class=\"large\">bile rakip haline geldi. Eskiden farkl\u0131 \u00fclkeyi tercih edebilmek i\u00e7in en az bir konteyner dolusu \u00fcr\u00fcn g\u00f6ndermeliydiniz. Ancak g\u00fcn\u00fcm\u00fczde devletler kurduklar\u0131 ihracat ekosistemlerinde ve Alibaba.com gibi oyuncular\u0131n deste\u011fine k\u00fc\u00e7\u00fck bir KOB\u0130\u2019nin bir konteyneri di\u011fer bir\u00e7ok \u015firketle payla\u015facak ve ihracat s\u00fcre\u00e7lerinin \u00e7o\u011funa kar\u0131\u015fmadan ihracat yapabilmesinin \u00f6n\u00fcn\u00fc a\u00e7maya \u00e7al\u0131\u015f\u0131yor. Birinci i\u00e7in bir \u00fclke i\u00e7in k\u00fcreselle\u015fme ve artan d\u0131\u015f ticaret bir tehdit olarak g\u00f6r\u00fclebilece\u011fi gibi ayn\u0131 zamanda ciddi bir f\u0131rsat olarak de\u011ferlendirilebilir.<\/span><\/p>  <p><span class=\"large\"><strong>MARKALA\u015eMAK <\/strong><\/span><\/p>  <p><span class=\"large\">Bu yeni d\u00fcnya d\u00fczeninde markala\u015fmak kritik \u00f6neme sahip... Uzun d\u00f6nemli bir yat\u0131r\u0131m gerektiren, sadece belirli bir kalite standard\u0131n\u0131 istikrarl\u0131 bi\u00e7imde sunman\u0131n \u00f6tesinde olarak rekabette bir konumland\u0131rma stratejisi ve bir marka kimli\u011fiyle t\u00fcketicilerin zihninde kal\u0131c\u0131 yer edinmeyi i\u00e7eren \u00e7ok y\u00f6nl\u00fc bir yakla\u015f\u0131m\u0131n \u00fcr\u00fcn\u00fcd\u00fcr. Sab\u0131r gerektiren markala\u015fma s\u00fcreci, \u00fclkemizin i\u00e7inde bulundu\u011fu a\u00e7mazdan \u00e7\u0131kman\u0131n en \u00f6nemli anahtarlar\u0131ndan biridir...<\/span><\/p>  <p><span class=\"large\">G\u00fcn\u00fcm\u00fczde markalar fiziksel faydan\u0131n \u00f6tesinde olarak meta-fiziksel boyutta da katma de\u011fer \u00fcretmek durumundad\u0131r. Ba\u015far\u0131l\u0131 markalar t\u00fcketicilerin t\u00fcm duyu organlar\u0131na hitap eden etkileyici deneyimler tasarl\u0131yor. B\u00f6ylelikle markan\u0131n hat\u0131rlanmas\u0131 ve tercih nedeni haline gelmesi m\u00fcmk\u00fcn oluyor. Bu s\u00fcre\u00e7te duyu organlar\u0131n\u0131n her biri ayr\u0131 \u00f6neme sahip. Singapur Havayollar\u0131, markaya \u00f6zg\u00fc olarak geli\u015ftirdi\u011fi kokusunu sadece u\u00e7ak i\u00e7inde de\u011fil, d\u00fcnyan\u0131n her yerindeki acentelerinde de kullan\u0131yor. Havayolu \u015firketinin sad\u0131k m\u00fc\u015fterileri acenteye ad\u0131m att\u0131\u011f\u0131 anda duyduklar\u0131 koku sayesinde \u015firketin sundu\u011fu e\u015fsiz deneyimleri hat\u0131rl\u0131yor. <\/span><\/p>  <p><span class=\"large\"><strong>HATIRDA KALAN DENEY\u0130MLER<\/strong><\/span><\/p>  <p><span class=\"large\">Teknoloji ne kadar geli\u015fse de marka tercihinde eskiden kalma alg\u0131 ve al\u0131\u015fkanl\u0131klar\u0131m\u0131z \u00f6ne \u00e7\u0131k\u0131yor. Yeni al\u0131nan bir otomobilde ara\u00e7 i\u00e7inde duyulan fabrika kokusu, baz\u0131 t\u00fcketicilerin s\u0131f\u0131r kilometre otomobil almas\u0131n\u0131n nedenlerinden biridir. <\/span><br><span class=\"large\"> Bu durumun fark\u0131nda olan baz\u0131 otomobil firmalar\u0131, i\u015fi \u015fansa b\u0131rakmay\u0131p yeni ara\u00e7lara bu kokuyu i\u00e7eren \u00f6zel tasarlanan bir parf\u00fcm s\u0131k\u0131yor. <\/span><\/p>  <p><span class=\"large\">Benzer \u015fekilde baz\u0131 t\u00fcketiciler otomobil bayisinde test s\u00fcr\u00fc\u015f\u00fc yapt\u0131ktan sonra otomobilin kap\u0131s\u0131n\u0131 kapat\u0131rken tok bir ses \u00e7\u0131kmas\u0131n\u0131 bekler. Aksi halde otomobilin dayan\u0131kl\u0131 olmad\u0131\u011f\u0131 kanaatine var\u0131r. Baz\u0131 otomobil firmalar\u0131, arac\u0131n kap\u0131s\u0131 kapand\u0131\u011f\u0131nda idealde nas\u0131l bir ses \u00e7\u0131kmal\u0131 konusuna \u00e7al\u0131\u015fan ayr\u0131 ara\u015ft\u0131rma ekiplerine sahip. G\u00fcn\u00fcm\u00fczde elektrikli otomobiller hi\u00e7 ses \u00e7\u0131karmad\u0131\u011f\u0131 i\u00e7in eski otomobil seslerini duyamaz olduk. \u00d6zellikle spor ara\u00e7larda baz\u0131 t\u00fcketiciler gaz pedal\u0131na y\u00fcklenildi\u011finde motordan gelen sesten ho\u015fnut oluyor. Bu durumun fark\u0131nda olan Porsche markas\u0131, Teycan model yeni elektrikli arac\u0131 i\u00e7in 500 dolarl\u0131k ekstra bir paketle eski motor sesini geri getiriyor. <\/span><\/p>  <p><span class=\"large\">Nissan, Canto (bu kelime Latince \u015fark\u0131 s\u00f6yl\u00fcyorum anlam\u0131na geliyor) ad\u0131n\u0131 verdi\u011fi motor teknolojisi sayesinde elektrikli ara\u00e7lar\u0131n\u0131n hareket halindeyken motor sesini yaya ve s\u00fcr\u00fcc\u00fcn\u00fcn kolayl\u0131kla duyabilece\u011fi enerjik bir tonda \u015fark\u0131ya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Ara\u00e7 d\u00fc\u015f\u00fck h\u0131zdayken devreye giren bu \u00f6zellikte ses tonu geri giderken ve h\u0131z de\u011fi\u015fti\u011finde farkl\u0131la\u015f\u0131yor.<\/span><\/p>  <p><span class=\"large\">K\u0131saca teknoloji ne kadar geli\u015fse de, (eskiden gelen) duyular\u0131m\u0131za hitap eden ve hat\u0131rda kalan deneyimler olmak ve markala\u015fmak g\u00fcn\u00fcm\u00fczde ve gelecekte farkl\u0131la\u015fman\u0131n ve tercih sebebi olman\u0131n en \u00f6nemli anahtar\u0131...<\/span><\/p>  \t\t\t\t","slug":"gelisen-teknoloji-karsisinda-ayni-kalan-duygularimiz","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Geli\u015fen teknoloji kar\u015f\u0131s\u0131nda ayn\u0131 kalan duygular\u0131m\u0131z","meta_description":"Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1109,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}