{"status":true,"post":{"id":31426,"user_id":1,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 16:50:44","created_at":"2022-02-24T21:00:00.000000Z","updated_at":"2022-10-24T13:50:44.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":31426,"is_featured":0,"title":"Geli\u015fen pazarlara ihracat i\u00e7in 5 ad\u0131m","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

HAKAN G\u00dcLDA\u011e<\/strong><\/span>
<\/strong><\/span><\/p>

Al\u0131nan tedbirlere ra\u011fmen ekonomide s\u0131k\u0131nt\u0131lar devam ediyor.<\/span>
<\/span>
Do\u011frusu, d\u0131\u015f konjonkt\u00fcr de pek yard\u0131mc\u0131 de\u011fil. Son patlak veren Rusya-Ukrayna krizi, petrol fiyatlar\u0131n\u0131 100 dolar\u0131n \u00fczerine ta\u015f\u0131d\u0131. Keza bu\u011fday fiyatlar\u0131n\u0131 da yukar\u0131 do\u011fru ittiriyor.<\/span>
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Anla\u015f\u0131lan, enflasyon bir s\u00fcre daha y\u00fcksek kalmaya devam edecek. Cari a\u00e7\u0131k sorunumuz s\u00fcrecek. T\u00fcketiciyi y\u00fcksek enflasyon, reel sekt\u00f6r\u00fc de maliyetler s\u0131k\u0131\u015ft\u0131r\u0131yor. B\u00f6yle olunca i\u00e7 piyasada durgunluk, hemen her kesimde bir risk olarak ortaya \u00e7\u0131kt\u0131. <\/span>
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Te\u015fbihte hata olmaz derler. D\u00fcd\u00fckl\u00fc tencerenin i\u00e7indeki bas\u0131n\u00e7 bir hayli artt\u0131. <\/span>
<\/span>
Bu bas\u0131n\u00e7tan kurtulman\u0131n en iyi yollar\u0131ndan biri ihracat. <\/span>
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\u0130\u015f d\u00fcnyam\u0131z, giri\u015fimcilerimiz de bunun fark\u0131nda. Bir\u00e7ok firma ihracata y\u00f6neldi. Ge\u00e7en y\u0131l tam 33 bin 523 firmam\u0131z ilk defa ihracat yapt\u0131. Dile kolay! Demek ki, her ay 2 bin 700 ihracat\u00e7\u0131 \u00fcretmeye ba\u015flad\u0131 T\u00fcrkiye...<\/span>
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Ge\u00e7en y\u0131l sonu itibariyle de ihracat\u00e7\u0131 firma say\u0131s\u0131 101 bin 386\u2019ya y\u00fckseldi. Ge\u00e7en y\u0131l 43 bin 264 ihracat\u00e7\u0131 da yeni pazarlara ihracat ger\u00e7ekle\u015ftirdi. 81 ilin tamam\u0131 ihracat yap\u0131yor art\u0131k. 78\u2019i de ge\u00e7en y\u0131l ihracat\u0131n\u0131 art\u0131rd\u0131. <\/span>
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Geli\u015fmi\u015f pazarlarda durumumuz iyi de...<\/span>
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T\u00fcrkiye\u2019nin ticaretinin yar\u0131s\u0131 Avrupa \u00fclkeleriyle. Keza ihracat\u0131n\u0131n da \u00f6yle. Ge\u00e7en y\u0131l firmalar\u0131m\u0131z Avrupa Birli\u011fi\u2019ne 93 milyar dolarl\u0131k ihracat yapt\u0131. AB\u2019ye kar\u015f\u0131 net 7.7 milyar dolar d\u0131\u015f ticaret fazlas\u0131 verdik. <\/span>
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ABD\u2019nin de d\u0131\u015f ticaretimizdeki pay\u0131 art\u0131yor. Y\u00fczde 10\u2019u a\u015ft\u0131. ABD, ihracat yapt\u0131\u011f\u0131m\u0131z \u00fclkeler aras\u0131nda ikinci s\u0131raya \u00e7\u0131kt\u0131. Ge\u00e7en y\u0131l 14.7 milyar dolarl\u0131k ihracat ger\u00e7ekle\u015ftirdik bu \u00fclkeye. <\/span>
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Geli\u015fmi\u015f pazarlara y\u00f6nelik ihracat\u0131m\u0131zdaki durum \u00f6zetle iyi. \u00d6zellikle son d\u00f6nemde bu \u00fclkelerin ithalat\u00e7\u0131lar\u0131n\u0131n \u00c7in\u2019e alternatif tedarik\u00e7i aray\u0131\u015flar\u0131 T\u00fcrkiye\u2019ye yarad\u0131. Geli\u015fmi\u015f \u00fclkelerden T\u00fcrkiye\u2019ye y\u00f6nelen sipari\u015flerin artmas\u0131 da zengin \u00fclkelere y\u00f6nelik ihracata ivme kazand\u0131rd\u0131. <\/span>
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Geli\u015fen pazarlara y\u00f6nelik ise yeterince iyi de\u011fil. Yanl\u0131\u015f anla\u015f\u0131lmas\u0131n, geli\u015fen pazarlara olan ihracat\u0131m\u0131z da art\u0131\u015f g\u00f6steriyor. Mesela ge\u00e7en y\u0131l G\u00fcney Amerika \u00fclkelerine ihracat\u0131m\u0131z y\u00fczde 87 artt\u0131. Gelgelelim yapt\u0131\u011f\u0131m\u0131z ihracat 5 milyar dolar\u0131 yeni a\u015ft\u0131. <\/span>
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\u00d6zellikle Asya-Pasifik b\u00f6lgesindeki geli\u015fen pazarlarda pek ba\u015far\u0131l\u0131 de\u011filiz. B\u00f6lgeyle d\u0131\u015f ticaret hacmimiz 55 milyar dolar\u0131n \u00fczerinde. Ancak \u00c7in ba\u015fta olmak \u00fczere bu b\u00f6lgeye 35 milyar dolardan fazla ticaret a\u00e7\u0131\u011f\u0131 veriyoruz. Kabaca 10 milyar dolarl\u0131k \u00fcr\u00fcn sat\u0131yoruz. Asya-Pasifik b\u00f6lgesinden 46 milyar dolarl\u0131k mal ithal ediyoruz. A\u00e7\u0131\u011f\u0131m\u0131z b\u00fcy\u00fck. <\/span>
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\u00dczerinde \u00e7ok konu\u015ftu\u011fumuz Afrika \u00fclkelerine de ihracat\u0131m\u0131z art\u0131yor ama yapt\u0131\u011f\u0131m\u0131z ihracat 15 milyar dolar\u0131 yeni buldu. Bir ba\u015fka ifadeyle ge\u00e7en y\u0131l t\u00fcm k\u0131taya yapt\u0131\u011f\u0131m\u0131z ihracat, ancak ABD\u2019ye yapt\u0131\u011f\u0131m\u0131z ihracat kadar oldu. <\/span>
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\u0130HRACAT\u00c7ILARIMIZIN ATMASI GEREKEN 5 ADIM<\/strong><\/span>
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Rakamlar\u0131 ve \u00f6rnekleri art\u0131rmak m\u00fcmk\u00fcn. Ama san\u0131r\u0131m demek istedi\u011fim \u015fey anla\u015f\u0131ld\u0131. Geli\u015fen pazarlara ihracat\u0131m\u0131z\u0131 art\u0131rmam\u0131z gerekiyor. <\/span>
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\u0130yi ama nas\u0131l? Gelin, konuya do\u011frudan girelim. Geli\u015fen pazarlarda yeni i\u015f ba\u011flant\u0131lar\u0131n\u0131n kurulmas\u0131n\u0131n ve daha fazla ihracat yapman\u0131n yollar\u0131na bakal\u0131m. Uzmanlar \u00f6zellikle \u015fu 5 noktaya dikkat edilmesini ve \u00fczerinde \u00e7al\u0131\u015fma yap\u0131lmas\u0131n\u0131 \u00f6neriyor:<\/span>
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1 - Demografik yap\u0131:<\/strong> Bir\u00e7ok geli\u015fen \u00fclkede halen k\u0131rsal kesimden kentlere g\u00f6\u00e7 s\u00fcr\u00fcyor. K\u0131rsal kesimden kente g\u00f6\u00e7en gen\u00e7 n\u00fcfusun a\u011f\u0131rl\u0131kta oldu\u011fu \u00fclkelerde t\u00fcketicilere bir markay\u0131 be\u011fendirmek daha kolay oluyor. Ancak bu gen\u00e7 t\u00fcketici kitle bir s\u00fcre sonra ba\u015fka bir markan\u0131n \u00e7ekicili\u011fine kap\u0131labiliyor. Bu \u00fclkelerde ba\u015fkent ya da ba\u015fat metropol\u00fcn d\u0131\u015f\u0131nda y\u0131ld\u0131z\u0131 parlayan orta b\u00fcy\u00fckl\u00fckteki kentlerin de hedef al\u0131nmas\u0131 pazarda tutunmay\u0131 da kolayla\u015ft\u0131r\u0131yor. <\/span>
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2 - T\u00fcketici s\u0131n\u0131fland\u0131rmas\u0131:<\/strong> \u0130hracat\u00e7\u0131lar\u0131m\u0131z\u0131n geli\u015fen d\u00fcnyada daha ara\u015ft\u0131rmac\u0131 olmas\u0131 gerekiyor. \u0130\u015f yap\u0131lacak \u00fclkelerdeki pazar\u0131 bir b\u00fct\u00fcn olarak g\u00f6rmek yerine farkl\u0131 kriterlere g\u00f6re b\u00f6l\u00fcmlemek daha olumlu sonu\u00e7lar veriyor. Hedeflenen pazar, gelir ve ya\u015f gruplar\u0131na, cinsiyete, e\u011fitim d\u00fczeyine ve hayat tarzlar\u0131na g\u00f6re segmentlere ayr\u0131ld\u0131\u011f\u0131nda pazar bo\u015fluklar\u0131 daha belirgin hale geliyor. Ortaya \u00e7\u0131kan segmentlerin talebine g\u00f6re \u00fcr\u00fcnlerin farkl\u0131la\u015ft\u0131r\u0131lmas\u0131 ise ba\u015far\u0131 ihtimalini y\u00fckseltiyor. <\/span>
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3 - Yeni \u00fcr\u00fcnler:<\/strong> Geli\u015fen pazarlarda art\u0131k deyim yerindeyse daha \u2018ince\u2019 \u00e7al\u0131\u015fmak gerekiyor. Avrupa\u2019ya sat\u0131lan \u00fcr\u00fcnlerin daha basit modellerini daha ucuza geli\u015fmekte olan \u00fclkelere satmak kal\u0131c\u0131 ba\u015far\u0131 getirmiyor. Geli\u015fen \u00fclkedeki t\u00fcketim k\u00fclt\u00fcr\u00fc ve tercihleri dikkate al\u0131narak s\u0131f\u0131rdan yeni \u00fcr\u00fcnlerin tasarlanmas\u0131 ve \u00fcr\u00fcn\u00fcn yerel ko\u015fullara g\u00f6re farkl\u0131la\u015ft\u0131r\u0131lmas\u0131 hedef pazardaki pay\u0131 art\u0131rabiliyor. \u0130hracat\u00e7\u0131lar\u0131m\u0131z\u0131n farkl\u0131 k\u00fclt\u00fcrlere ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na sahip b\u00f6lgeleri dikkate alarak ayr\u0131nt\u0131l\u0131 pazara giri\u015f planlar\u0131 yapmalar\u0131 iyi sonu\u00e7 veriyor. <\/span>
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4 - Da\u011f\u0131t\u0131m kanallar\u0131: <\/strong>Her \u00fclkede da\u011f\u0131t\u0131m kanallar\u0131 bir hayli farkl\u0131 yap\u0131ya ve i\u015fleyi\u015fe sahip. \u0130hracat\u00e7\u0131lar\u0131m\u0131z\u0131n buna haz\u0131rl\u0131k yapmas\u0131 \u00f6nemli. Da\u011f\u0131t\u0131m kanallar\u0131n\u0131n tek tek incelenmesi, gerekli ba\u011flant\u0131lar\u0131n yap\u0131lmas\u0131 ve bu kanallardan \u00fcr\u00fcn ak\u0131\u015f\u0131n\u0131n sa\u011flanmas\u0131 ba\u015far\u0131 \u015fans\u0131n\u0131 y\u00fckseltiyor. Mesela her bin ki\u015fiye 9 d\u00fckkan\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc Hindistan\u2019da perakendecili\u011fin bu geleneksel yap\u0131s\u0131n\u0131 dikkate almadan yap\u0131lan ihracat, hedefine ula\u015fmakta zorlan\u0131yor. <\/span>
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5 - Al\u0131m g\u00fcc\u00fc:<\/strong> Farkl\u0131 \u00fclkelerde ve \u00fclkelerin farkl\u0131 b\u00f6lgelerinde ya\u015fayan t\u00fcketicilerin al\u0131m g\u00fc\u00e7lerinin hesaba kat\u0131lmas\u0131 sat\u0131\u015flar\u0131 istikrarl\u0131 olarak art\u0131rabiliyor. Baz\u0131 b\u00fcy\u00fck h\u0131zl\u0131 t\u00fcketim gruplar\u0131n\u0131n fiyatlar\u0131n\u0131 geli\u015fen pazarlarda \u00e7ok t\u00fcketilen yerel \u00fcr\u00fcnlere g\u00f6re belirlemesi de markalar\u0131n\u0131n pazara yerle\u015fmesine yard\u0131mc\u0131 oldu. Bunun yan\u0131nda, geli\u015fen pazarlarda d\u00f6nem d\u00f6nem ortaya \u00e7\u0131kan h\u0131zl\u0131 b\u00fcy\u00fcme ivmelerinin dikkatle izlenmesi ve pazara d\u00f6n\u00fck at\u0131l\u0131m\u0131n b\u00f6ylesi d\u00f6nemlerde yap\u0131lmas\u0131 faydal\u0131 oluyor.<\/span><\/p> \t\t\t\t","slug":"gelisen-pazarlara-ihracat-icin-5-adim","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Geli\u015fen pazarlara ihracat i\u00e7in 5 ad\u0131m","meta_description":"HAKAN G\u00dcLDA\u011e","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1074,"cropped_1200x675":null,"user":{"id":1,"name":"HAKAN","surname":"G\u00dcLDA\u011e","email":"uakisik@eronat.com.tr","slug":"hakan-guldag","avatar":"\/front\/uploads\/avatar\/1733691600kKPzKvWx8Xpxx9n.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T14:51:32.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":31525,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":31426,"locale":"tr","category_id":73,"title":"Geli\u015fen pazarlara ihracat i\u00e7in 5 ad\u0131m","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

HAKAN G\u00dcLDA\u011e<\/strong><\/span>
<\/strong><\/span><\/p>

Al\u0131nan tedbirlere ra\u011fmen ekonomide s\u0131k\u0131nt\u0131lar devam ediyor.<\/span>
<\/span>
Do\u011frusu, d\u0131\u015f konjonkt\u00fcr de pek yard\u0131mc\u0131 de\u011fil. Son patlak veren Rusya-Ukrayna krizi, petrol fiyatlar\u0131n\u0131 100 dolar\u0131n \u00fczerine ta\u015f\u0131d\u0131. Keza bu\u011fday fiyatlar\u0131n\u0131 da yukar\u0131 do\u011fru ittiriyor.<\/span>
<\/span>
Anla\u015f\u0131lan, enflasyon bir s\u00fcre daha y\u00fcksek kalmaya devam edecek. Cari a\u00e7\u0131k sorunumuz s\u00fcrecek. T\u00fcketiciyi y\u00fcksek enflasyon, reel sekt\u00f6r\u00fc de maliyetler s\u0131k\u0131\u015ft\u0131r\u0131yor. B\u00f6yle olunca i\u00e7 piyasada durgunluk, hemen her kesimde bir risk olarak ortaya \u00e7\u0131kt\u0131. <\/span>
<\/span>
Te\u015fbihte hata olmaz derler. D\u00fcd\u00fckl\u00fc tencerenin i\u00e7indeki bas\u0131n\u00e7 bir hayli artt\u0131. <\/span>
<\/span>
Bu bas\u0131n\u00e7tan kurtulman\u0131n en iyi yollar\u0131ndan biri ihracat. <\/span>
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\u0130\u015f d\u00fcnyam\u0131z, giri\u015fimcilerimiz de bunun fark\u0131nda. Bir\u00e7ok firma ihracata y\u00f6neldi. Ge\u00e7en y\u0131l tam 33 bin 523 firmam\u0131z ilk defa ihracat yapt\u0131. Dile kolay! Demek ki, her ay 2 bin 700 ihracat\u00e7\u0131 \u00fcretmeye ba\u015flad\u0131 T\u00fcrkiye...<\/span>
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Ge\u00e7en y\u0131l sonu itibariyle de ihracat\u00e7\u0131 firma say\u0131s\u0131 101 bin 386\u2019ya y\u00fckseldi. Ge\u00e7en y\u0131l 43 bin 264 ihracat\u00e7\u0131 da yeni pazarlara ihracat ger\u00e7ekle\u015ftirdi. 81 ilin tamam\u0131 ihracat yap\u0131yor art\u0131k. 78\u2019i de ge\u00e7en y\u0131l ihracat\u0131n\u0131 art\u0131rd\u0131. <\/span>
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Geli\u015fmi\u015f pazarlarda durumumuz iyi de...<\/span>
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T\u00fcrkiye\u2019nin ticaretinin yar\u0131s\u0131 Avrupa \u00fclkeleriyle. Keza ihracat\u0131n\u0131n da \u00f6yle. Ge\u00e7en y\u0131l firmalar\u0131m\u0131z Avrupa Birli\u011fi\u2019ne 93 milyar dolarl\u0131k ihracat yapt\u0131. AB\u2019ye kar\u015f\u0131 net 7.7 milyar dolar d\u0131\u015f ticaret fazlas\u0131 verdik. <\/span>
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ABD\u2019nin de d\u0131\u015f ticaretimizdeki pay\u0131 art\u0131yor. Y\u00fczde 10\u2019u a\u015ft\u0131. ABD, ihracat yapt\u0131\u011f\u0131m\u0131z \u00fclkeler aras\u0131nda ikinci s\u0131raya \u00e7\u0131kt\u0131. Ge\u00e7en y\u0131l 14.7 milyar dolarl\u0131k ihracat ger\u00e7ekle\u015ftirdik bu \u00fclkeye. <\/span>
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Geli\u015fmi\u015f pazarlara y\u00f6nelik ihracat\u0131m\u0131zdaki durum \u00f6zetle iyi. \u00d6zellikle son d\u00f6nemde bu \u00fclkelerin ithalat\u00e7\u0131lar\u0131n\u0131n \u00c7in\u2019e alternatif tedarik\u00e7i aray\u0131\u015flar\u0131 T\u00fcrkiye\u2019ye yarad\u0131. Geli\u015fmi\u015f \u00fclkelerden T\u00fcrkiye\u2019ye y\u00f6nelen sipari\u015flerin artmas\u0131 da zengin \u00fclkelere y\u00f6nelik ihracata ivme kazand\u0131rd\u0131. <\/span>
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Geli\u015fen pazarlara y\u00f6nelik ise yeterince iyi de\u011fil. Yanl\u0131\u015f anla\u015f\u0131lmas\u0131n, geli\u015fen pazarlara olan ihracat\u0131m\u0131z da art\u0131\u015f g\u00f6steriyor. Mesela ge\u00e7en y\u0131l G\u00fcney Amerika \u00fclkelerine ihracat\u0131m\u0131z y\u00fczde 87 artt\u0131. Gelgelelim yapt\u0131\u011f\u0131m\u0131z ihracat 5 milyar dolar\u0131 yeni a\u015ft\u0131. <\/span>
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\u00d6zellikle Asya-Pasifik b\u00f6lgesindeki geli\u015fen pazarlarda pek ba\u015far\u0131l\u0131 de\u011filiz. B\u00f6lgeyle d\u0131\u015f ticaret hacmimiz 55 milyar dolar\u0131n \u00fczerinde. Ancak \u00c7in ba\u015fta olmak \u00fczere bu b\u00f6lgeye 35 milyar dolardan fazla ticaret a\u00e7\u0131\u011f\u0131 veriyoruz. Kabaca 10 milyar dolarl\u0131k \u00fcr\u00fcn sat\u0131yoruz. Asya-Pasifik b\u00f6lgesinden 46 milyar dolarl\u0131k mal ithal ediyoruz. A\u00e7\u0131\u011f\u0131m\u0131z b\u00fcy\u00fck. <\/span>
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\u00dczerinde \u00e7ok konu\u015ftu\u011fumuz Afrika \u00fclkelerine de ihracat\u0131m\u0131z art\u0131yor ama yapt\u0131\u011f\u0131m\u0131z ihracat 15 milyar dolar\u0131 yeni buldu. Bir ba\u015fka ifadeyle ge\u00e7en y\u0131l t\u00fcm k\u0131taya yapt\u0131\u011f\u0131m\u0131z ihracat, ancak ABD\u2019ye yapt\u0131\u011f\u0131m\u0131z ihracat kadar oldu. <\/span>
<\/strong><\/span>
\u0130HRACAT\u00c7ILARIMIZIN ATMASI GEREKEN 5 ADIM<\/strong><\/span>
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Rakamlar\u0131 ve \u00f6rnekleri art\u0131rmak m\u00fcmk\u00fcn. Ama san\u0131r\u0131m demek istedi\u011fim \u015fey anla\u015f\u0131ld\u0131. Geli\u015fen pazarlara ihracat\u0131m\u0131z\u0131 art\u0131rmam\u0131z gerekiyor. <\/span>
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\u0130yi ama nas\u0131l? Gelin, konuya do\u011frudan girelim. Geli\u015fen pazarlarda yeni i\u015f ba\u011flant\u0131lar\u0131n\u0131n kurulmas\u0131n\u0131n ve daha fazla ihracat yapman\u0131n yollar\u0131na bakal\u0131m. Uzmanlar \u00f6zellikle \u015fu 5 noktaya dikkat edilmesini ve \u00fczerinde \u00e7al\u0131\u015fma yap\u0131lmas\u0131n\u0131 \u00f6neriyor:<\/span>
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1 - Demografik yap\u0131:<\/strong> Bir\u00e7ok geli\u015fen \u00fclkede halen k\u0131rsal kesimden kentlere g\u00f6\u00e7 s\u00fcr\u00fcyor. K\u0131rsal kesimden kente g\u00f6\u00e7en gen\u00e7 n\u00fcfusun a\u011f\u0131rl\u0131kta oldu\u011fu \u00fclkelerde t\u00fcketicilere bir markay\u0131 be\u011fendirmek daha kolay oluyor. Ancak bu gen\u00e7 t\u00fcketici kitle bir s\u00fcre sonra ba\u015fka bir markan\u0131n \u00e7ekicili\u011fine kap\u0131labiliyor. Bu \u00fclkelerde ba\u015fkent ya da ba\u015fat metropol\u00fcn d\u0131\u015f\u0131nda y\u0131ld\u0131z\u0131 parlayan orta b\u00fcy\u00fckl\u00fckteki kentlerin de hedef al\u0131nmas\u0131 pazarda tutunmay\u0131 da kolayla\u015ft\u0131r\u0131yor. <\/span>
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2 - T\u00fcketici s\u0131n\u0131fland\u0131rmas\u0131:<\/strong> \u0130hracat\u00e7\u0131lar\u0131m\u0131z\u0131n geli\u015fen d\u00fcnyada daha ara\u015ft\u0131rmac\u0131 olmas\u0131 gerekiyor. \u0130\u015f yap\u0131lacak \u00fclkelerdeki pazar\u0131 bir b\u00fct\u00fcn olarak g\u00f6rmek yerine farkl\u0131 kriterlere g\u00f6re b\u00f6l\u00fcmlemek daha olumlu sonu\u00e7lar veriyor. Hedeflenen pazar, gelir ve ya\u015f gruplar\u0131na, cinsiyete, e\u011fitim d\u00fczeyine ve hayat tarzlar\u0131na g\u00f6re segmentlere ayr\u0131ld\u0131\u011f\u0131nda pazar bo\u015fluklar\u0131 daha belirgin hale geliyor. Ortaya \u00e7\u0131kan segmentlerin talebine g\u00f6re \u00fcr\u00fcnlerin farkl\u0131la\u015ft\u0131r\u0131lmas\u0131 ise ba\u015far\u0131 ihtimalini y\u00fckseltiyor. <\/span>
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3 - Yeni \u00fcr\u00fcnler:<\/strong> Geli\u015fen pazarlarda art\u0131k deyim yerindeyse daha \u2018ince\u2019 \u00e7al\u0131\u015fmak gerekiyor. Avrupa\u2019ya sat\u0131lan \u00fcr\u00fcnlerin daha basit modellerini daha ucuza geli\u015fmekte olan \u00fclkelere satmak kal\u0131c\u0131 ba\u015far\u0131 getirmiyor. Geli\u015fen \u00fclkedeki t\u00fcketim k\u00fclt\u00fcr\u00fc ve tercihleri dikkate al\u0131narak s\u0131f\u0131rdan yeni \u00fcr\u00fcnlerin tasarlanmas\u0131 ve \u00fcr\u00fcn\u00fcn yerel ko\u015fullara g\u00f6re farkl\u0131la\u015ft\u0131r\u0131lmas\u0131 hedef pazardaki pay\u0131 art\u0131rabiliyor. \u0130hracat\u00e7\u0131lar\u0131m\u0131z\u0131n farkl\u0131 k\u00fclt\u00fcrlere ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na sahip b\u00f6lgeleri dikkate alarak ayr\u0131nt\u0131l\u0131 pazara giri\u015f planlar\u0131 yapmalar\u0131 iyi sonu\u00e7 veriyor. <\/span>
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4 - Da\u011f\u0131t\u0131m kanallar\u0131: <\/strong>Her \u00fclkede da\u011f\u0131t\u0131m kanallar\u0131 bir hayli farkl\u0131 yap\u0131ya ve i\u015fleyi\u015fe sahip. \u0130hracat\u00e7\u0131lar\u0131m\u0131z\u0131n buna haz\u0131rl\u0131k yapmas\u0131 \u00f6nemli. Da\u011f\u0131t\u0131m kanallar\u0131n\u0131n tek tek incelenmesi, gerekli ba\u011flant\u0131lar\u0131n yap\u0131lmas\u0131 ve bu kanallardan \u00fcr\u00fcn ak\u0131\u015f\u0131n\u0131n sa\u011flanmas\u0131 ba\u015far\u0131 \u015fans\u0131n\u0131 y\u00fckseltiyor. Mesela her bin ki\u015fiye 9 d\u00fckkan\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc Hindistan\u2019da perakendecili\u011fin bu geleneksel yap\u0131s\u0131n\u0131 dikkate almadan yap\u0131lan ihracat, hedefine ula\u015fmakta zorlan\u0131yor. <\/span>
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5 - Al\u0131m g\u00fcc\u00fc:<\/strong> Farkl\u0131 \u00fclkelerde ve \u00fclkelerin farkl\u0131 b\u00f6lgelerinde ya\u015fayan t\u00fcketicilerin al\u0131m g\u00fc\u00e7lerinin hesaba kat\u0131lmas\u0131 sat\u0131\u015flar\u0131 istikrarl\u0131 olarak art\u0131rabiliyor. Baz\u0131 b\u00fcy\u00fck h\u0131zl\u0131 t\u00fcketim gruplar\u0131n\u0131n fiyatlar\u0131n\u0131 geli\u015fen pazarlarda \u00e7ok t\u00fcketilen yerel \u00fcr\u00fcnlere g\u00f6re belirlemesi de markalar\u0131n\u0131n pazara yerle\u015fmesine yard\u0131mc\u0131 oldu. Bunun yan\u0131nda, geli\u015fen pazarlarda d\u00f6nem d\u00f6nem ortaya \u00e7\u0131kan h\u0131zl\u0131 b\u00fcy\u00fcme ivmelerinin dikkatle izlenmesi ve pazara d\u00f6n\u00fck at\u0131l\u0131m\u0131n b\u00f6ylesi d\u00f6nemlerde yap\u0131lmas\u0131 faydal\u0131 oluyor.<\/span><\/p> \t\t\t\t","slug":"gelisen-pazarlara-ihracat-icin-5-adim","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Geli\u015fen pazarlara ihracat i\u00e7in 5 ad\u0131m","meta_description":"HAKAN G\u00dcLDA\u011e","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1074,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}