{"status":true,"post":{"id":30608,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 16:34:32","created_at":"2022-01-13T21:00:00.000000Z","updated_at":"2022-10-24T13:34:32.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":30608,"is_featured":0,"title":"Geleneksel bir i\u015fi platform i\u015fe d\u00f6n\u00fc\u015ft\u00fcrmek","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Dijitalle\u015fme s\u00fcreci, yeni geli\u015fen platformlar\u0131n zamanla ciddi bir rekabet avantaj\u0131 elde etmesiyle h\u0131zlanarak devam ediyor. Bu yaz\u0131m\u0131zda, geleneksel bir i\u015f modelinin platform modeline nas\u0131l evrilebilece\u011fine dair stratejileri inceleyece\u011fiz.<\/span>
<\/span>
1. VARLIKLARIN DE\u011eERLE BA\u011eLANTISINI KOPARMAK<\/strong><\/span>
<\/span>
Geleneksel i\u015f modelleri sunulan \u00e7ekirdek de\u011feri kulland\u0131k\u00e7a \u00f6de (SaaS) mant\u0131\u011f\u0131n\u0131 destekleyecek bi\u00e7imde d\u0131\u015f d\u00fcnyaya tamamen a\u00e7\u0131k bir mekanizmayla i\u015flemeyebiliyor. \u0130\u015fletmenin sunulan temel kabiliyet ya da hizmetini d\u0131\u015f d\u00fcnyaya t\u00fcm\u00fcyle a\u00e7\u0131k hale getirebilmesi i\u00e7in varl\u0131klar\u0131n\u0131n de\u011ferle ba\u011flant\u0131s\u0131n\u0131 ay\u0131rmak gerekebilir. \u00d6rne\u011fin, bir hastane \u00e7ok y\u00fcksek yat\u0131r\u0131m maliyeti olan manyetik rezonans (MR) cihazlar\u0131n\u0131 sadece kendi b\u00fcnyesinde de\u011fil, ba\u015fkalar\u0131n\u0131n da kullan\u0131m\u0131na a\u00e7arak at\u0131l kapasiteyi ortadan kald\u0131rabilir.<\/span>
<\/span>
2. YEN\u0130DEN ARACILIK MEKAN\u0130ZMASI TASARLAMAK<\/strong><\/span>
<\/span>
Dijital platformlar arac\u0131s\u0131zla\u015fmay\u0131 (disintermediation) sa\u011flarken, zamanla veri y\u00f6nelimli bi\u00e7imde yeni arac\u0131lar (re-intermediaries) olarak \u00f6ne \u00e7\u0131kabiliyor. \u00d6rne\u011fin sahibinden.com, emlak ve araba al\u0131m sat\u0131m\u0131n\u0131n geleneksel arac\u0131lar\u0131 olan emlak\u00e7\u0131lar ve oto galericilerinin zamanla etkisini yitirmesine neden oldu. Bir yandan da veri y\u00f6nelimli e\u015fsiz e\u015fle\u015ftirme mekanizmas\u0131 sayesinde zamanla \u2018yeniden arac\u0131\u2019 mant\u0131\u011f\u0131na iyi bir \u00f6rnek te\u015fkil ediyor. K\u0131saca, ba\u015far\u0131l\u0131 dijital platformlar, daha h\u0131zl\u0131 ve daha verimli bi\u00e7imde \u00f6l\u00e7eklenebilmek ad\u0131na topluluklar\u0131n geri bildirimleri ve karma\u015f\u0131k algoritmalardan yararlan\u0131rlar.<\/span>
<\/span>
3. VER\u0130 Y\u00d6NEL\u0130ML\u0130 \u0130T\u0130BAR \/ G\u00dcVEN KATMANLARI \u0130N\u015eA ETMEK<\/strong><\/span>
<\/span>
Ba\u015far\u0131l\u0131 platformlar, veri y\u00f6nelimli i\u015fleyi\u015fi sayesinde zamanla al\u0131c\u0131 ve sat\u0131c\u0131lar aras\u0131ndaki etkile\u015fimi kolayla\u015ft\u0131r\u0131c\u0131 ve g\u00fcven unsurunu in\u015fa eden mekanizmalar geli\u015ftirirler. \u00d6rne\u011fin, Amazon ya da eBay\u2019de al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriler, sat\u0131c\u0131lar\u0131n, ge\u00e7mi\u015f m\u00fc\u015fterilerin uzun vadeli yorum ve puanlamalar\u0131yla y\u0131llar i\u00e7erisinde olu\u015fan itibar puan\u0131n\u0131 inceleyerek kimden al\u0131\u015fveri\u015f yapaca\u011f\u0131na karar verir. \u00c7o\u011fu zaman bir miktar daha y\u00fcksek bir mebla\u011f s\u00f6z konusu olsa bile t\u00fcketiciler, daha az g\u00fcven telkin eden sat\u0131c\u0131lar yerine ma\u011faza puan\u0131 daha y\u00fcksek olan sat\u0131c\u0131lar\u0131 tercih eder. <\/span>
<\/span>
Topluluklar\u0131n crowdsourcing mant\u0131\u011f\u0131nda olu\u015fturdu\u011fu bu ilave g\u00fcven katman\u0131, zamanla ayn\u0131 i\u015fi yapmay\u0131 ama\u00e7layan yeni oyunculara kar\u015f\u0131 stratejik rekabet avantaj\u0131 unsuru haline gelir. Yelp.com, ABD ve geli\u015fmi\u015f bir\u00e7ok \u00fclkede kafe ve restoran benzeri mekanlar i\u00e7in Tripadvisor.com da d\u00fcnyan\u0131n bir\u00e7ok \u00fclkesinde otel ve turistik tesisler i\u00e7in benzer bir mekanizma tasarlayarak birer platform in\u015fa etmeyi ba\u015fard\u0131. K\u0131saca, platformlar\u0131n olu\u015fturdu\u011fu bu g\u00fcven katman\u0131, zaman i\u00e7erisinde platformun hem al\u0131c\u0131lar hem de sat\u0131c\u0131lar taraf\u0131ndan vazge\u00e7ilmez hale gelmesini sa\u011flar. <\/span>
<\/span>
4. SUNULAN DE\u011eER\u0130 ARTIRMAK \u0130\u00c7\u0130N D\u0130KEY YA DA YATAY GEN\u0130\u015eLEME <\/strong><\/span>
<\/span>
Platformlar, sunduklar\u0131 de\u011feri maksimize etmek i\u00e7in de\u011fer zincirinde dikey ya da yatay geni\u015fleme yoluna gidebilir. \u00d6rne\u011fin Apple, iPod, iMac, iPhone, iTunes, iCloud ve benzeri t\u00fcm \u00fcr\u00fcnlerini birbiriyle e\u015fsiz bi\u00e7imde senkronize olacak \u015fekilde kurgulayarak m\u00fc\u015fterilerine sundu\u011fu de\u011feri maksimize ediyor.<\/span><\/p> \t\t\t\t","slug":"geleneksel-bir-isi-platform-ise-donusturmek","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Geleneksel bir i\u015fi platform i\u015fe d\u00f6n\u00fc\u015ft\u00fcrmek","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1079,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":30707,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":30608,"locale":"tr","category_id":73,"title":"Geleneksel bir i\u015fi platform i\u015fe d\u00f6n\u00fc\u015ft\u00fcrmek","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Dijitalle\u015fme s\u00fcreci, yeni geli\u015fen platformlar\u0131n zamanla ciddi bir rekabet avantaj\u0131 elde etmesiyle h\u0131zlanarak devam ediyor. Bu yaz\u0131m\u0131zda, geleneksel bir i\u015f modelinin platform modeline nas\u0131l evrilebilece\u011fine dair stratejileri inceleyece\u011fiz.<\/span>
<\/span>
1. VARLIKLARIN DE\u011eERLE BA\u011eLANTISINI KOPARMAK<\/strong><\/span>
<\/span>
Geleneksel i\u015f modelleri sunulan \u00e7ekirdek de\u011feri kulland\u0131k\u00e7a \u00f6de (SaaS) mant\u0131\u011f\u0131n\u0131 destekleyecek bi\u00e7imde d\u0131\u015f d\u00fcnyaya tamamen a\u00e7\u0131k bir mekanizmayla i\u015flemeyebiliyor. \u0130\u015fletmenin sunulan temel kabiliyet ya da hizmetini d\u0131\u015f d\u00fcnyaya t\u00fcm\u00fcyle a\u00e7\u0131k hale getirebilmesi i\u00e7in varl\u0131klar\u0131n\u0131n de\u011ferle ba\u011flant\u0131s\u0131n\u0131 ay\u0131rmak gerekebilir. \u00d6rne\u011fin, bir hastane \u00e7ok y\u00fcksek yat\u0131r\u0131m maliyeti olan manyetik rezonans (MR) cihazlar\u0131n\u0131 sadece kendi b\u00fcnyesinde de\u011fil, ba\u015fkalar\u0131n\u0131n da kullan\u0131m\u0131na a\u00e7arak at\u0131l kapasiteyi ortadan kald\u0131rabilir.<\/span>
<\/span>
2. YEN\u0130DEN ARACILIK MEKAN\u0130ZMASI TASARLAMAK<\/strong><\/span>
<\/span>
Dijital platformlar arac\u0131s\u0131zla\u015fmay\u0131 (disintermediation) sa\u011flarken, zamanla veri y\u00f6nelimli bi\u00e7imde yeni arac\u0131lar (re-intermediaries) olarak \u00f6ne \u00e7\u0131kabiliyor. \u00d6rne\u011fin sahibinden.com, emlak ve araba al\u0131m sat\u0131m\u0131n\u0131n geleneksel arac\u0131lar\u0131 olan emlak\u00e7\u0131lar ve oto galericilerinin zamanla etkisini yitirmesine neden oldu. Bir yandan da veri y\u00f6nelimli e\u015fsiz e\u015fle\u015ftirme mekanizmas\u0131 sayesinde zamanla \u2018yeniden arac\u0131\u2019 mant\u0131\u011f\u0131na iyi bir \u00f6rnek te\u015fkil ediyor. K\u0131saca, ba\u015far\u0131l\u0131 dijital platformlar, daha h\u0131zl\u0131 ve daha verimli bi\u00e7imde \u00f6l\u00e7eklenebilmek ad\u0131na topluluklar\u0131n geri bildirimleri ve karma\u015f\u0131k algoritmalardan yararlan\u0131rlar.<\/span>
<\/span>
3. VER\u0130 Y\u00d6NEL\u0130ML\u0130 \u0130T\u0130BAR \/ G\u00dcVEN KATMANLARI \u0130N\u015eA ETMEK<\/strong><\/span>
<\/span>
Ba\u015far\u0131l\u0131 platformlar, veri y\u00f6nelimli i\u015fleyi\u015fi sayesinde zamanla al\u0131c\u0131 ve sat\u0131c\u0131lar aras\u0131ndaki etkile\u015fimi kolayla\u015ft\u0131r\u0131c\u0131 ve g\u00fcven unsurunu in\u015fa eden mekanizmalar geli\u015ftirirler. \u00d6rne\u011fin, Amazon ya da eBay\u2019de al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriler, sat\u0131c\u0131lar\u0131n, ge\u00e7mi\u015f m\u00fc\u015fterilerin uzun vadeli yorum ve puanlamalar\u0131yla y\u0131llar i\u00e7erisinde olu\u015fan itibar puan\u0131n\u0131 inceleyerek kimden al\u0131\u015fveri\u015f yapaca\u011f\u0131na karar verir. \u00c7o\u011fu zaman bir miktar daha y\u00fcksek bir mebla\u011f s\u00f6z konusu olsa bile t\u00fcketiciler, daha az g\u00fcven telkin eden sat\u0131c\u0131lar yerine ma\u011faza puan\u0131 daha y\u00fcksek olan sat\u0131c\u0131lar\u0131 tercih eder. <\/span>
<\/span>
Topluluklar\u0131n crowdsourcing mant\u0131\u011f\u0131nda olu\u015fturdu\u011fu bu ilave g\u00fcven katman\u0131, zamanla ayn\u0131 i\u015fi yapmay\u0131 ama\u00e7layan yeni oyunculara kar\u015f\u0131 stratejik rekabet avantaj\u0131 unsuru haline gelir. Yelp.com, ABD ve geli\u015fmi\u015f bir\u00e7ok \u00fclkede kafe ve restoran benzeri mekanlar i\u00e7in Tripadvisor.com da d\u00fcnyan\u0131n bir\u00e7ok \u00fclkesinde otel ve turistik tesisler i\u00e7in benzer bir mekanizma tasarlayarak birer platform in\u015fa etmeyi ba\u015fard\u0131. K\u0131saca, platformlar\u0131n olu\u015fturdu\u011fu bu g\u00fcven katman\u0131, zaman i\u00e7erisinde platformun hem al\u0131c\u0131lar hem de sat\u0131c\u0131lar taraf\u0131ndan vazge\u00e7ilmez hale gelmesini sa\u011flar. <\/span>
<\/span>
4. SUNULAN DE\u011eER\u0130 ARTIRMAK \u0130\u00c7\u0130N D\u0130KEY YA DA YATAY GEN\u0130\u015eLEME <\/strong><\/span>
<\/span>
Platformlar, sunduklar\u0131 de\u011feri maksimize etmek i\u00e7in de\u011fer zincirinde dikey ya da yatay geni\u015fleme yoluna gidebilir. \u00d6rne\u011fin Apple, iPod, iMac, iPhone, iTunes, iCloud ve benzeri t\u00fcm \u00fcr\u00fcnlerini birbiriyle e\u015fsiz bi\u00e7imde senkronize olacak \u015fekilde kurgulayarak m\u00fc\u015fterilerine sundu\u011fu de\u011feri maksimize ediyor.<\/span><\/p> \t\t\t\t","slug":"geleneksel-bir-isi-platform-ise-donusturmek","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Geleneksel bir i\u015fi platform i\u015fe d\u00f6n\u00fc\u015ft\u00fcrmek","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1079,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}