{"status":true,"post":{"id":50767,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2024-04-15 07:47:00","created_at":"2024-04-15T04:47:00.000000Z","updated_at":"2024-04-15T04:47:00.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":50767,"is_featured":0,"title":"En yenilik\u00e7i 50 firma","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":"SAL\u0130H KESK\u0130N","content":"<p><br><\/p><p style='margin: 0cm 0cm 0.0001pt; line-height: normal; font-size: 15px; font-family: \"Calibri\", sans-serif; text-align: right;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>www.inovasyonuzmani.com<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u0130\u015f d\u00fcnyas\u0131n\u0131n \u00f6ncelikleri s\u00fcrekli evrim ge\u00e7iriyor. 1960\u2019lar\u0131n \u00fcr\u00fcn bollu\u011fu anlay\u0131\u015f\u0131, 1970\u2019lerin d\u00fc\u015f\u00fck maliyetli \u00fcretim stratejileri, 1980\u2019lerin toplam kalite odakl\u0131 yakla\u015f\u0131m\u0131 ile 1990\u2019larda m\u00fc\u015fteri ili\u015fkilerine verilen \u00f6nem gibi her d\u00f6nemde farkl\u0131 i\u015f stratejileri ve de\u011ferler piyasay\u0131 belirleyen oldu.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>2000\u2019lerin ba\u015f\u0131ndan itibaren ise i\u015f d\u00fcnyas\u0131nda iki temel kavram \u00f6ne \u00e7\u0131kmaya ba\u015flad\u0131: \u0130novasyon ve s\u00fcrd\u00fcr\u00fclebilirlik.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00dclkemizdeki firmalar art\u0131k bu iki alanda rekabet edecek projeler pe\u015finde ko\u015fuyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Bu \u00e7abalar\u0131n bir yans\u0131mas\u0131 olarak, FastCompany dergisinin d\u00fczenledi\u011fi \u2018MostInnovati ve Companies\u2019 ara\u015ft\u0131rmas\u0131, teknoloji d\u00fcnyas\u0131n\u0131n \u00f6nde gelen liderlerinin yer ald\u0131\u011f\u0131 j\u00fcrinin yapt\u0131\u011f\u0131 de\u011ferlendirme sonucu T\u00fcrkiye\u2019deki en yenilik\u00e7i 50 firmay\u0131 belirlemi\u015f durumda.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Listede yer alan \u015firketler, \u00e7e\u015fitli sekt\u00f6rlerde faaliyet g\u00f6steren ve proje geli\u015ftiren firmalardan olu\u015fuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>T\u00fcrkiye\u2019nin ilk \u2018insans\u0131z sava\u015f u\u00e7a\u011f\u0131\u2019n\u0131 yapan Bayraktar Teknoloji\u2019den Boyner Ma\u011fazac\u0131l\u0131k\u2019\u0131n e-ticarette m\u00fc\u015fteriye ya\u015fatmak istedi\u011fi deneyimlere odaklanan Boyner Now projesine kadar \u00e7ok farkl\u0131 yenilik\u00e7i projeler var.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6rne\u011fin, BlindLook firmas\u0131n\u0131n EyeBrand projesi, g\u00f6rme engelliler i\u00e7in bir sosyal sorumluluk projesi gibi g\u00f6r\u00fclebilir. Bu proje, yapay zeka temelli sesli rehberliklerle ya\u015famdaki g\u00f6rsel unsurlar\u0131 sesli y\u00f6nlendirmelere d\u00f6n\u00fc\u015ft\u00fcrerek dijital bir d\u00fcnya olu\u015fturuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Yine Tat G\u0131da\u2019n\u0131n ak\u0131ll\u0131 tar\u0131m projesini belirtmeden ge\u00e7meyelim. 2 bin 500 dekarl\u0131k alanda hayata ge\u00e7irilen dijital tar\u0131m uygulamalar\u0131nda, tarlalar\u0131n geli\u015fimi ve bitki sa\u011fl\u0131\u011f\u0131 uydu g\u00f6r\u00fcnt\u00fcleri ile analiz edilip, ziraat m\u00fchendislerimizin yorum ve y\u00f6nlendirmeleriyle \u00e7ift\u00e7ilere aktar\u0131l\u0131yor. Proje, tar\u0131m sekt\u00f6r\u00fcn\u00fcn geli\u015fimi a\u00e7\u0131s\u0131ndan \u00f6nemli bir role sahip olacak gibi...<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Hepsiburada\u2019n\u0131n T\u00fcrkiye\u2019nin ilk yapay zekaya dayal\u0131 \u2018Al Ve \u00c7\u0131k\u2019 konseptli \u2018Yeni Nesil Al\u0131\u015fveri\u015f\u2019 ma\u011fazas\u0131, sekt\u00f6rdeki rekabetin yap\u0131s\u0131n\u0131 de\u011fi\u015ftirece\u011fe benziyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>En yenilik\u00e7i 50 firma aras\u0131nda Eczac\u0131ba\u015f\u0131 Holding\u2019in Dynavit voleybol tak\u0131m\u0131 i\u00e7in geli\u015ftirdi\u011fi \u2018VolleyScience\u2019 ad\u0131nda bir veri bilimi projesi de var. Projede d\u00fcnyadaki farkl\u0131 ma\u00e7lar\u0131n verisi kaydediliyor ve b\u00fcy\u00fck bir veri seti olu\u015fturularak sporcular\u0131n kullan\u0131m\u0131na sunuluyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Velhas\u0131l, Cognitiwe firmas\u0131n\u0131n \u2018Ak\u0131ll\u0131 Raf Y\u00f6netimi\u2019nden Migros\u2019un \u2018Robot Destekli \u00dcr\u00fcn Toplama asistan\u0131\u2019na, DeFacto\u2019nun \u2018Kuma\u015ftan Hayaller\u2019 projesi ile fabrikalardan ve tedarik\u00e7ilerden elde edilen tekstil at\u0131klar\u0131 ile \u00fcretim fazlas\u0131 kuma\u015f ve aksesuarlar\u0131n geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc hedefleyen projesine kadar \u00e7ok farkl\u0131 alanlarda yenilik\u00e7i projeler bulunuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>YEN\u0130L\u0130K\u00c7\u0130 F\u0130RMALARIN ORTAK \u00d6ZELL\u0130KLER\u0130<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6ncelikle hepsi yenilik\u00e7i ve ileri teknolojiye dayal\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftiriyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Toplumsal fayda ve kullan\u0131c\u0131 deneyimi, hepsinin olmazsa olmaz \u00f6zellikleri aras\u0131nda yer al\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>S\u00fcrd\u00fcr\u00fclebilirlik, bu firmalar\u0131n ikinci en \u00f6nemli ortak \u00f6zelli\u011fi ve bu do\u011frultuda olumsuz \u00e7evresel etkileri minimize etmeyi ama\u00e7l\u0131yorlar.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Di\u011ferleri, her projenin as\u0131l \u00f6nceli\u011finin m\u00fc\u015fteri memnuniyetini art\u0131rmas\u0131 ve m\u00fc\u015fteri odakl\u0131 olmas\u0131.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Bu projelerin geli\u015ftirilmesinde yapay zeka ve veri analiti\u011fi gibi ileri teknolojiler kullan\u0131l\u0131rken, farkl\u0131 sekt\u00f6rlerle i\u015fbirli\u011fine \u00f6nem verilmesi de dikkate de\u011fer bir ortak \u00f6zellik.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6ZELL\u0130KLE KA\u00c7INDIKLARI ALANLAR<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6ncelikle geleneksel i\u015f modellerinden vazge\u00e7mi\u015f durumdalar. K\u0131sa vadeli kazan\u00e7 yerine uzun vadeli stratejilere dayan\u0131yorlar.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><br><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Daha da \u00f6nemlisi her firma end\u00fcstrilerindeki uzmanl\u0131k alanlar\u0131na yat\u0131r\u0131m yap\u0131yor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Geleneksel pazarlama ve reklam y\u00f6ntemleri yerine, dijital pazarlama ve yenilik\u00e7i reklam stratejilerine daha fazla \u00f6nem veriyorlar.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6zetle, bu yenilik\u00e7i firmalar\u0131n benzerliklerine ve tercih ettikleri konulara bakt\u0131\u011f\u0131m\u0131zda, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn piyasalarda h\u0131z kazanaca\u011f\u0131, m\u00fc\u015fteri deneyiminin her sekt\u00f6rde \u00f6nemli bir odak noktas\u0131 haline gelece\u011fi ve s\u00fcrd\u00fcr\u00fclebilirlik ile toplumsal sorumlulu\u011fun, \u015firketlerin ba\u015far\u0131s\u0131nda kritik fakt\u00f6rler olarak belirece\u011fini \u00f6ng\u00f6rebiliriz.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Sonu\u00e7 olarak, i\u015fletmelerin rekabet avantaj\u0131 elde etmeleri i\u00e7in yenilik\u00e7i trendleri yak\u0131ndan takip etmeleri elzem g\u00f6z\u00fck\u00fcyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><br><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u0130\u015f d\u00fcnyas\u0131nda de\u011fi\u015fim s\u00fcrekli olarak devam ediyor ve edecek...\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Fark yaratabilmek i\u00e7in inovasyonun bir ya\u015fam tarz\u0131 haline gelmesi ve bu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n benimsenmesi, h\u0131zla de\u011fi\u015fen ortama uyum sa\u011flamam\u0131z\u0131 daha da kolayla\u015ft\u0131racak.<\/span><\/p>","slug":"en-yenilikci-50-firma","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1713128400gDovbfghm7uTz8y.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":7612,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":50893,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":50767,"locale":"tr","category_id":73,"title":"En yenilik\u00e7i 50 firma","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"SAL\u0130H KESK\u0130N","content":"<p><br><\/p><p style='margin: 0cm 0cm 0.0001pt; line-height: normal; font-size: 15px; font-family: \"Calibri\", sans-serif; text-align: right;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>www.inovasyonuzmani.com<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u0130\u015f d\u00fcnyas\u0131n\u0131n \u00f6ncelikleri s\u00fcrekli evrim ge\u00e7iriyor. 1960\u2019lar\u0131n \u00fcr\u00fcn bollu\u011fu anlay\u0131\u015f\u0131, 1970\u2019lerin d\u00fc\u015f\u00fck maliyetli \u00fcretim stratejileri, 1980\u2019lerin toplam kalite odakl\u0131 yakla\u015f\u0131m\u0131 ile 1990\u2019larda m\u00fc\u015fteri ili\u015fkilerine verilen \u00f6nem gibi her d\u00f6nemde farkl\u0131 i\u015f stratejileri ve de\u011ferler piyasay\u0131 belirleyen oldu.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>2000\u2019lerin ba\u015f\u0131ndan itibaren ise i\u015f d\u00fcnyas\u0131nda iki temel kavram \u00f6ne \u00e7\u0131kmaya ba\u015flad\u0131: \u0130novasyon ve s\u00fcrd\u00fcr\u00fclebilirlik.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00dclkemizdeki firmalar art\u0131k bu iki alanda rekabet edecek projeler pe\u015finde ko\u015fuyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Bu \u00e7abalar\u0131n bir yans\u0131mas\u0131 olarak, FastCompany dergisinin d\u00fczenledi\u011fi \u2018MostInnovati ve Companies\u2019 ara\u015ft\u0131rmas\u0131, teknoloji d\u00fcnyas\u0131n\u0131n \u00f6nde gelen liderlerinin yer ald\u0131\u011f\u0131 j\u00fcrinin yapt\u0131\u011f\u0131 de\u011ferlendirme sonucu T\u00fcrkiye\u2019deki en yenilik\u00e7i 50 firmay\u0131 belirlemi\u015f durumda.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Listede yer alan \u015firketler, \u00e7e\u015fitli sekt\u00f6rlerde faaliyet g\u00f6steren ve proje geli\u015ftiren firmalardan olu\u015fuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>T\u00fcrkiye\u2019nin ilk \u2018insans\u0131z sava\u015f u\u00e7a\u011f\u0131\u2019n\u0131 yapan Bayraktar Teknoloji\u2019den Boyner Ma\u011fazac\u0131l\u0131k\u2019\u0131n e-ticarette m\u00fc\u015fteriye ya\u015fatmak istedi\u011fi deneyimlere odaklanan Boyner Now projesine kadar \u00e7ok farkl\u0131 yenilik\u00e7i projeler var.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6rne\u011fin, BlindLook firmas\u0131n\u0131n EyeBrand projesi, g\u00f6rme engelliler i\u00e7in bir sosyal sorumluluk projesi gibi g\u00f6r\u00fclebilir. Bu proje, yapay zeka temelli sesli rehberliklerle ya\u015famdaki g\u00f6rsel unsurlar\u0131 sesli y\u00f6nlendirmelere d\u00f6n\u00fc\u015ft\u00fcrerek dijital bir d\u00fcnya olu\u015fturuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Yine Tat G\u0131da\u2019n\u0131n ak\u0131ll\u0131 tar\u0131m projesini belirtmeden ge\u00e7meyelim. 2 bin 500 dekarl\u0131k alanda hayata ge\u00e7irilen dijital tar\u0131m uygulamalar\u0131nda, tarlalar\u0131n geli\u015fimi ve bitki sa\u011fl\u0131\u011f\u0131 uydu g\u00f6r\u00fcnt\u00fcleri ile analiz edilip, ziraat m\u00fchendislerimizin yorum ve y\u00f6nlendirmeleriyle \u00e7ift\u00e7ilere aktar\u0131l\u0131yor. Proje, tar\u0131m sekt\u00f6r\u00fcn\u00fcn geli\u015fimi a\u00e7\u0131s\u0131ndan \u00f6nemli bir role sahip olacak gibi...<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Hepsiburada\u2019n\u0131n T\u00fcrkiye\u2019nin ilk yapay zekaya dayal\u0131 \u2018Al Ve \u00c7\u0131k\u2019 konseptli \u2018Yeni Nesil Al\u0131\u015fveri\u015f\u2019 ma\u011fazas\u0131, sekt\u00f6rdeki rekabetin yap\u0131s\u0131n\u0131 de\u011fi\u015ftirece\u011fe benziyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>En yenilik\u00e7i 50 firma aras\u0131nda Eczac\u0131ba\u015f\u0131 Holding\u2019in Dynavit voleybol tak\u0131m\u0131 i\u00e7in geli\u015ftirdi\u011fi \u2018VolleyScience\u2019 ad\u0131nda bir veri bilimi projesi de var. Projede d\u00fcnyadaki farkl\u0131 ma\u00e7lar\u0131n verisi kaydediliyor ve b\u00fcy\u00fck bir veri seti olu\u015fturularak sporcular\u0131n kullan\u0131m\u0131na sunuluyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Velhas\u0131l, Cognitiwe firmas\u0131n\u0131n \u2018Ak\u0131ll\u0131 Raf Y\u00f6netimi\u2019nden Migros\u2019un \u2018Robot Destekli \u00dcr\u00fcn Toplama asistan\u0131\u2019na, DeFacto\u2019nun \u2018Kuma\u015ftan Hayaller\u2019 projesi ile fabrikalardan ve tedarik\u00e7ilerden elde edilen tekstil at\u0131klar\u0131 ile \u00fcretim fazlas\u0131 kuma\u015f ve aksesuarlar\u0131n geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc hedefleyen projesine kadar \u00e7ok farkl\u0131 alanlarda yenilik\u00e7i projeler bulunuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>YEN\u0130L\u0130K\u00c7\u0130 F\u0130RMALARIN ORTAK \u00d6ZELL\u0130KLER\u0130<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6ncelikle hepsi yenilik\u00e7i ve ileri teknolojiye dayal\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftiriyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Toplumsal fayda ve kullan\u0131c\u0131 deneyimi, hepsinin olmazsa olmaz \u00f6zellikleri aras\u0131nda yer al\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>S\u00fcrd\u00fcr\u00fclebilirlik, bu firmalar\u0131n ikinci en \u00f6nemli ortak \u00f6zelli\u011fi ve bu do\u011frultuda olumsuz \u00e7evresel etkileri minimize etmeyi ama\u00e7l\u0131yorlar.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Di\u011ferleri, her projenin as\u0131l \u00f6nceli\u011finin m\u00fc\u015fteri memnuniyetini art\u0131rmas\u0131 ve m\u00fc\u015fteri odakl\u0131 olmas\u0131.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Bu projelerin geli\u015ftirilmesinde yapay zeka ve veri analiti\u011fi gibi ileri teknolojiler kullan\u0131l\u0131rken, farkl\u0131 sekt\u00f6rlerle i\u015fbirli\u011fine \u00f6nem verilmesi de dikkate de\u011fer bir ortak \u00f6zellik.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6ZELL\u0130KLE KA\u00c7INDIKLARI ALANLAR<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6ncelikle geleneksel i\u015f modellerinden vazge\u00e7mi\u015f durumdalar. K\u0131sa vadeli kazan\u00e7 yerine uzun vadeli stratejilere dayan\u0131yorlar.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><br><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Daha da \u00f6nemlisi her firma end\u00fcstrilerindeki uzmanl\u0131k alanlar\u0131na yat\u0131r\u0131m yap\u0131yor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Geleneksel pazarlama ve reklam y\u00f6ntemleri yerine, dijital pazarlama ve yenilik\u00e7i reklam stratejilerine daha fazla \u00f6nem veriyorlar.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00d6zetle, bu yenilik\u00e7i firmalar\u0131n benzerliklerine ve tercih ettikleri konulara bakt\u0131\u011f\u0131m\u0131zda, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn piyasalarda h\u0131z kazanaca\u011f\u0131, m\u00fc\u015fteri deneyiminin her sekt\u00f6rde \u00f6nemli bir odak noktas\u0131 haline gelece\u011fi ve s\u00fcrd\u00fcr\u00fclebilirlik ile toplumsal sorumlulu\u011fun, \u015firketlerin ba\u015far\u0131s\u0131nda kritik fakt\u00f6rler olarak belirece\u011fini \u00f6ng\u00f6rebiliriz.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Sonu\u00e7 olarak, i\u015fletmelerin rekabet avantaj\u0131 elde etmeleri i\u00e7in yenilik\u00e7i trendleri yak\u0131ndan takip etmeleri elzem g\u00f6z\u00fck\u00fcyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><br><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u0130\u015f d\u00fcnyas\u0131nda de\u011fi\u015fim s\u00fcrekli olarak devam ediyor ve edecek...\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Fark yaratabilmek i\u00e7in inovasyonun bir ya\u015fam tarz\u0131 haline gelmesi ve bu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n benimsenmesi, h\u0131zla de\u011fi\u015fen ortama uyum sa\u011flamam\u0131z\u0131 daha da kolayla\u015ft\u0131racak.<\/span><\/p>","slug":"en-yenilikci-50-firma","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1713128400gDovbfghm7uTz8y.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1713128400gDovbfghm7uTz8y.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":7612,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}