{"status":true,"post":{"id":57915,"user_id":29,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2024-11-25 07:42:00","created_at":"2024-11-25T04:42:00.000000Z","updated_at":"2024-11-25T04:42:00.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":57915,"is_featured":0,"title":"Elektronik ticaret ve reklam alan\u0131nda \u00f6nemli de\u011fi\u015fiklikler","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":"AV. MUHAMMET AKSAN","content":"<p id=\"isPasted\" style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"font-size:16px;font-family:\"Helvetica\",sans-serif;\"><\/span><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>30 Ekim 2024 tarihli ve 32707 say\u0131l\u0131 Resmi Gazete\u2019de yay\u0131mlanan 7529 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun ile Baz\u0131 Kanunlarda De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Kanun ile t\u00fcketici hukuku, e-ticaret hukuku ve reklam hukuku \u00e7er\u00e7evesinde \u00f6nemli d\u00fczenlemeler meydana geldi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>6502 SAYILI T\u00dcKET\u0130C\u0130LER\u0130N KORUNMASI HAKKINDA KANUN\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Usul ve esasa dair de\u011fi\u015fiklikler:<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>T\u00fcketici kredisi ve konut finansman\u0131 s\u00f6zle\u015fmelerinin yaz\u0131l\u0131 olmas\u0131n\u0131n yan\u0131 s\u0131ra mesafeli olarak da akdedilmesi halinde ge\u00e7erli olaca\u011f\u0131 d\u00fczenlendi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Belirli s\u00fcreli kredi s\u00f6zle\u015fmeleri ile konut finansman\u0131 s\u00f6zle\u015fmelerine ili\u015fkin a\u00e7\u0131lan ve yaln\u0131zca krediye ili\u015fkin i\u015flemlerin yap\u0131labildi\u011fi ilgili hesaplar\u0131n, kredinin \u00f6denmesi halinde kapanmas\u0131na ili\u015fkin ibare de\u011fi\u015ftirilerek, bu talebin kal\u0131c\u0131 veri saklay\u0131c\u0131s\u0131 ile de yap\u0131labilmesine imk\u00e2n tan\u0131nd\u0131.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Do\u011frudan sat\u0131\u015flar\u0131n usul ve esaslar\u0131n\u0131n ayr\u0131 bir y\u00f6netmelikle belirlenmesi \u00f6ng\u00f6r\u00fclm\u00fc\u015fken ilgili d\u00fczenleme kald\u0131r\u0131lm\u0131\u015f olup bunun yerine 6502 say\u0131l\u0131 Kanun\u2019un 47\/A maddesi ile do\u011frudan sat\u0131\u015f sistemi, \u201cSermaye \u015firketi niteli\u011fini haiz bir do\u011fru-dan sat\u0131\u015f \u015firketi taraf\u0131ndan olu\u015fturulan ve \u00e7al\u0131\u015fan-i\u015fveren ili\u015fkisi kurulmaks\u0131z\u0131n, ba\u011f\u0131ms\u0131z temsilci, distrib\u00fct\u00f6r, dan\u0131\u015fman ve benzeri isimlerle komisyon, prim, te\u015fvik ve \u00f6d\u00fcl gibi menfaatler kar\u015f\u0131l\u0131\u011f\u0131nda faaliyet g\u00f6steren do\u011frudan sat\u0131c\u0131lar\u0131n t\u00fcketicilere mal veya hizmet pazarlad\u0131\u011f\u0131 sat\u0131\u015f sistemi\u201d \u015feklinde tan\u0131mland\u0131.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>T\u00fcketicilerin do\u011frudan sat\u0131\u015f sistemi kapsam\u0131nda ald\u0131klar\u0131 \u00fcr\u00fcn veya hizmetler i\u00e7in 30 g\u00fcn i\u00e7erisinde do\u011frudan sat\u0131c\u0131ya veya do\u011frudan sat\u0131\u015f \u015firketine bildirmek kayd\u0131yla cayma hakk\u0131 kullanabilece\u011fi d\u00fczenlendi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Yapt\u0131r\u0131mlara dair de\u011fi\u015fiklikler:<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanun ile 6502 say\u0131l\u0131 Kanun\u2019un 77. maddesi ile d\u00fczenlenen idari para ceza miktarlar\u0131, asgari ve azami s\u0131n\u0131rlar\u0131 belirtilmek suretiyle yeniden d\u00fczenlendi, do\u011frudan sat\u0131\u015fa dair h\u00fck\u00fcmlere ayk\u0131r\u0131l\u0131k hallerinde idari para cezas\u0131na h\u00fckmedildi ve Reklam Kurulu\u2019nun, s\u00f6z konusu idari para cezalar\u0131n\u0131 uygularken dikkate almas\u0131 gereken hususlara yer verildi. Bu do\u011frultuda Reklam Kurulu, idari para cezalar\u0131n\u0131 uygularken i\u00e7erik, menfaat, zarar, kusur ve ekonomik gibi kriterleri g\u00f6zetecektir. Kanun de\u011fi\u015fikli\u011fiyle Reklam Kurulu taraf\u0131ndan verilen idari para cezalar\u0131na kar\u015f\u0131 uzla\u015fma yolunun kapal\u0131 oldu\u011funa dair madde h\u00fckm\u00fc kald\u0131r\u0131lm\u0131\u015f olup b\u00f6ylelikle Reklam Kurulu taraf\u0131ndan verilen idari para cezalar\u0131na kar\u015f\u0131 da uzla\u015fma imk\u00e2n\u0131 mevcut hale geldi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>6563 SAYILI ELEKTRON\u0130K T\u0130CARET\u0130N D\u00dcZENLENMES\u0130 HAKKINDA KANUN\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanunla e-ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n faaliyette bulunabilmek i\u00e7in sahip olmas\u0131 gereken lisans \u00fccretinin hesaplanmas\u0131na dair d\u00fczenlemelere yer verildi.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n net i\u015flem hacminin, ETB\u0130S verilerince hesaplanan toplam net i\u015flem hacminin y\u00fczde 20\u2019sini ge\u00e7memesi ko\u015fuluyla yurt d\u0131\u015f\u0131na yap\u0131lan sat\u0131\u015flarla proje bazl\u0131 yat\u0131r\u0131m mevzuat\u0131 uyar\u0131nca Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 taraf\u0131ndan d\u00fczenlenen te\u015fvik belgeleri do\u011frultusunda ger\u00e7ekle\u015ftirilen yat\u0131r\u0131m harcamalar\u0131 lisans \u00fccretlerinin hesaplanmas\u0131nda esas al\u0131nacak net i\u015flem hacminden iki kat\u0131 kadar indirilecek.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>2024 y\u0131l\u0131 i\u00e7in lisans \u00fccretinin hesaplanmas\u0131nda, proje bazl\u0131 yat\u0131r\u0131m kapsam\u0131nda yap\u0131lan yat\u0131r\u0131mlarla yurt d\u0131\u015f\u0131na yap\u0131lan sat\u0131\u015flar\u0131n 4 kat\u0131; 2025 y\u0131l\u0131 i\u00e7inde 3 kat\u0131 net i\u015flem hacimlerinden indirilecek.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanunla d\u00fczenlenen y\u00fczde 20 s\u0131n\u0131r\u0131n\u0131n a\u015f\u0131l\u0131p a\u015f\u0131lmad\u0131\u011f\u0131n\u0131n tespitine ili\u015fkin olarak ise y\u00fczde 15\u2019in alt\u0131nda seyreden a\u015f\u0131mlar\u0131n dikkate al\u0131nmayaca\u011f\u0131 d\u00fczenlendi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>SONU\u00c7<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanunla son zamanlarda k\u00f6kl\u00fc mevzuat de\u011fi\u015fikli\u011finden ge\u00e7en t\u00fcketici ile elektronik ticaret alanlar\u0131na y\u00f6nelik birtak\u0131m y\u00fck\u00fcml\u00fcl\u00fckler detayland\u0131r\u0131ld\u0131. \u00d6zellikle\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>e-ticaret platformlar\u0131nda s\u00f6z konusu olan t\u00fcketici kredisinin mesafeli olarak da akdedilebilmesi m\u00fcmk\u00fcn hale geldi, yapt\u0131r\u0131m miktarlar\u0131 yeniden d\u00fczenlendi, do\u011frudan sat\u0131\u015fa dair usul ve esaslara yer verildi ve e-ticaret pazaryeri lisans \u00fccretlerinde birtak\u0131m indirim \u015fartlar\u0131 belirlendi.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanunun do\u011frudan sat\u0131\u015f sistemine dair 5, 6 ile 7. maddeleri 30 Temmuz 2025 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girecek. Di\u011fer t\u00fcm de\u011fi\u015fiklikler ise yay\u0131m tarihi olan 30 Ekim 2024 tarihi itibariyle y\u00fcr\u00fcrl\u00fc\u011fe girdi.\u00a0<\/span><\/p>","slug":"elektronik-ticaret-ve-reklam-alaninda-onemli-degisiklikler","tags":null,"meta_title":"Elektronik ticaret ve reklam alan\u0131nda \u00f6nemli de\u011fi\u015fiklikler","meta_description":"AV. MUHAMMET AKSAN","meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1732482000yeJYzxbfVCFN4Cd.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":0,"cropped_1200x675":null,"user":{"id":29,"name":"MUHAMMET","surname":"AKSAN","email":"av-muhammet-aksan@gmail.com","slug":"av-muhammet-aksan","avatar":"\/front\/uploads\/avatar\/1733691600IewiFiiT1aT8ZK3.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:51:30.000000Z","updated_at":"2024-12-18T09:45:38.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":58041,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":57915,"locale":"tr","category_id":73,"title":"Elektronik ticaret ve reklam alan\u0131nda \u00f6nemli de\u011fi\u015fiklikler","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"AV. MUHAMMET AKSAN","content":"<p id=\"isPasted\" style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"font-size:16px;font-family:\"Helvetica\",sans-serif;\"><\/span><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>30 Ekim 2024 tarihli ve 32707 say\u0131l\u0131 Resmi Gazete\u2019de yay\u0131mlanan 7529 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun ile Baz\u0131 Kanunlarda De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Kanun ile t\u00fcketici hukuku, e-ticaret hukuku ve reklam hukuku \u00e7er\u00e7evesinde \u00f6nemli d\u00fczenlemeler meydana geldi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>6502 SAYILI T\u00dcKET\u0130C\u0130LER\u0130N KORUNMASI HAKKINDA KANUN\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Usul ve esasa dair de\u011fi\u015fiklikler:<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>T\u00fcketici kredisi ve konut finansman\u0131 s\u00f6zle\u015fmelerinin yaz\u0131l\u0131 olmas\u0131n\u0131n yan\u0131 s\u0131ra mesafeli olarak da akdedilmesi halinde ge\u00e7erli olaca\u011f\u0131 d\u00fczenlendi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Belirli s\u00fcreli kredi s\u00f6zle\u015fmeleri ile konut finansman\u0131 s\u00f6zle\u015fmelerine ili\u015fkin a\u00e7\u0131lan ve yaln\u0131zca krediye ili\u015fkin i\u015flemlerin yap\u0131labildi\u011fi ilgili hesaplar\u0131n, kredinin \u00f6denmesi halinde kapanmas\u0131na ili\u015fkin ibare de\u011fi\u015ftirilerek, bu talebin kal\u0131c\u0131 veri saklay\u0131c\u0131s\u0131 ile de yap\u0131labilmesine imk\u00e2n tan\u0131nd\u0131.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Do\u011frudan sat\u0131\u015flar\u0131n usul ve esaslar\u0131n\u0131n ayr\u0131 bir y\u00f6netmelikle belirlenmesi \u00f6ng\u00f6r\u00fclm\u00fc\u015fken ilgili d\u00fczenleme kald\u0131r\u0131lm\u0131\u015f olup bunun yerine 6502 say\u0131l\u0131 Kanun\u2019un 47\/A maddesi ile do\u011frudan sat\u0131\u015f sistemi, \u201cSermaye \u015firketi niteli\u011fini haiz bir do\u011fru-dan sat\u0131\u015f \u015firketi taraf\u0131ndan olu\u015fturulan ve \u00e7al\u0131\u015fan-i\u015fveren ili\u015fkisi kurulmaks\u0131z\u0131n, ba\u011f\u0131ms\u0131z temsilci, distrib\u00fct\u00f6r, dan\u0131\u015fman ve benzeri isimlerle komisyon, prim, te\u015fvik ve \u00f6d\u00fcl gibi menfaatler kar\u015f\u0131l\u0131\u011f\u0131nda faaliyet g\u00f6steren do\u011frudan sat\u0131c\u0131lar\u0131n t\u00fcketicilere mal veya hizmet pazarlad\u0131\u011f\u0131 sat\u0131\u015f sistemi\u201d \u015feklinde tan\u0131mland\u0131.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>T\u00fcketicilerin do\u011frudan sat\u0131\u015f sistemi kapsam\u0131nda ald\u0131klar\u0131 \u00fcr\u00fcn veya hizmetler i\u00e7in 30 g\u00fcn i\u00e7erisinde do\u011frudan sat\u0131c\u0131ya veya do\u011frudan sat\u0131\u015f \u015firketine bildirmek kayd\u0131yla cayma hakk\u0131 kullanabilece\u011fi d\u00fczenlendi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Yapt\u0131r\u0131mlara dair de\u011fi\u015fiklikler:<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanun ile 6502 say\u0131l\u0131 Kanun\u2019un 77. maddesi ile d\u00fczenlenen idari para ceza miktarlar\u0131, asgari ve azami s\u0131n\u0131rlar\u0131 belirtilmek suretiyle yeniden d\u00fczenlendi, do\u011frudan sat\u0131\u015fa dair h\u00fck\u00fcmlere ayk\u0131r\u0131l\u0131k hallerinde idari para cezas\u0131na h\u00fckmedildi ve Reklam Kurulu\u2019nun, s\u00f6z konusu idari para cezalar\u0131n\u0131 uygularken dikkate almas\u0131 gereken hususlara yer verildi. Bu do\u011frultuda Reklam Kurulu, idari para cezalar\u0131n\u0131 uygularken i\u00e7erik, menfaat, zarar, kusur ve ekonomik gibi kriterleri g\u00f6zetecektir. Kanun de\u011fi\u015fikli\u011fiyle Reklam Kurulu taraf\u0131ndan verilen idari para cezalar\u0131na kar\u015f\u0131 uzla\u015fma yolunun kapal\u0131 oldu\u011funa dair madde h\u00fckm\u00fc kald\u0131r\u0131lm\u0131\u015f olup b\u00f6ylelikle Reklam Kurulu taraf\u0131ndan verilen idari para cezalar\u0131na kar\u015f\u0131 da uzla\u015fma imk\u00e2n\u0131 mevcut hale geldi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>6563 SAYILI ELEKTRON\u0130K T\u0130CARET\u0130N D\u00dcZENLENMES\u0130 HAKKINDA KANUN\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanunla e-ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n faaliyette bulunabilmek i\u00e7in sahip olmas\u0131 gereken lisans \u00fccretinin hesaplanmas\u0131na dair d\u00fczenlemelere yer verildi.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n net i\u015flem hacminin, ETB\u0130S verilerince hesaplanan toplam net i\u015flem hacminin y\u00fczde 20\u2019sini ge\u00e7memesi ko\u015fuluyla yurt d\u0131\u015f\u0131na yap\u0131lan sat\u0131\u015flarla proje bazl\u0131 yat\u0131r\u0131m mevzuat\u0131 uyar\u0131nca Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 taraf\u0131ndan d\u00fczenlenen te\u015fvik belgeleri do\u011frultusunda ger\u00e7ekle\u015ftirilen yat\u0131r\u0131m harcamalar\u0131 lisans \u00fccretlerinin hesaplanmas\u0131nda esas al\u0131nacak net i\u015flem hacminden iki kat\u0131 kadar indirilecek.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>2024 y\u0131l\u0131 i\u00e7in lisans \u00fccretinin hesaplanmas\u0131nda, proje bazl\u0131 yat\u0131r\u0131m kapsam\u0131nda yap\u0131lan yat\u0131r\u0131mlarla yurt d\u0131\u015f\u0131na yap\u0131lan sat\u0131\u015flar\u0131n 4 kat\u0131; 2025 y\u0131l\u0131 i\u00e7inde 3 kat\u0131 net i\u015flem hacimlerinden indirilecek.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanunla d\u00fczenlenen y\u00fczde 20 s\u0131n\u0131r\u0131n\u0131n a\u015f\u0131l\u0131p a\u015f\u0131lmad\u0131\u011f\u0131n\u0131n tespitine ili\u015fkin olarak ise y\u00fczde 15\u2019in alt\u0131nda seyreden a\u015f\u0131mlar\u0131n dikkate al\u0131nmayaca\u011f\u0131 d\u00fczenlendi.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>SONU\u00c7<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanunla son zamanlarda k\u00f6kl\u00fc mevzuat de\u011fi\u015fikli\u011finden ge\u00e7en t\u00fcketici ile elektronik ticaret alanlar\u0131na y\u00f6nelik birtak\u0131m y\u00fck\u00fcml\u00fcl\u00fckler detayland\u0131r\u0131ld\u0131. \u00d6zellikle\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>e-ticaret platformlar\u0131nda s\u00f6z konusu olan t\u00fcketici kredisinin mesafeli olarak da akdedilebilmesi m\u00fcmk\u00fcn hale geldi, yapt\u0131r\u0131m miktarlar\u0131 yeniden d\u00fczenlendi, do\u011frudan sat\u0131\u015fa dair usul ve esaslara yer verildi ve e-ticaret pazaryeri lisans \u00fccretlerinde birtak\u0131m indirim \u015fartlar\u0131 belirlendi.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style='font-size:16px;font-family:\"Helvetica\",sans-serif;'>Kanunun do\u011frudan sat\u0131\u015f sistemine dair 5, 6 ile 7. maddeleri 30 Temmuz 2025 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girecek. Di\u011fer t\u00fcm de\u011fi\u015fiklikler ise yay\u0131m tarihi olan 30 Ekim 2024 tarihi itibariyle y\u00fcr\u00fcrl\u00fc\u011fe girdi.\u00a0<\/span><\/p>","slug":"elektronik-ticaret-ve-reklam-alaninda-onemli-degisiklikler","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1732482000yeJYzxbfVCFN4Cd.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1732482000yeJYzxbfVCFN4Cd.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":"Elektronik ticaret ve reklam alan\u0131nda \u00f6nemli de\u011fi\u015fiklikler","meta_description":"AV. MUHAMMET AKSAN","meta_keywords":null,"view_count":0,"yt":0,"ytid":"","ytimage":null,"imgdate":"2024-12-25 07:30:11","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}