{"status":true,"post":{"id":20654,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:54:28","created_at":"2019-07-18T21:00:00.000000Z","updated_at":"2022-10-24T10:54:28.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":20654,"is_featured":0,"title":"E-mail pazarlamas\u0131n\u0131n sakl\u0131 g\u00fcc\u00fc","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Yeterince para harcamay\u0131 g\u00f6ze al\u0131rsan\u0131z, m\u00fc\u015fterilere \u00fccretli dijital kanallardan ula\u015fman\u0131n binbir yolu var. Ancak b\u00fct\u00e7eniz s\u0131n\u0131rl\u0131ysa hatta hi\u00e7 yok ise onlara \u00fccretsiz olarak ula\u015fman\u0131n bir yolu daha var. Unutulmu\u015f ve ger\u00e7ek potansiyelinin alt\u0131nda ilgi g\u00f6ren e-mail pazarlamas\u0131n\u0131 yeniden ke\u015ffetmenin zaman\u0131 geldi.<\/span><\/strong><\/p>

\"\"<\/span><\/strong>E-Posta pazarlamas\u0131 eskidendi, art\u0131k i\u015fe yaram\u0131yor\u2019 t\u00fcr\u00fcnden c\u00fcmleler duydunuz mu? <\/span>Duyduysan\u0131z ald\u0131r\u0131\u015f etmeyin. \u00c7\u00fcnk\u00fc yap\u0131lan ara\u015ft\u0131rmalar, do\u011fru kullan\u0131ld\u0131\u011f\u0131nda e-mail kanal\u0131nda geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n di\u011fer dijital pazarlama kanallar\u0131na g\u00f6re daha y\u00fcksek olabilece\u011fini ortaya koyuyor. Yeter ki dijital okyanusta bir hedefiniz ve stratejiniz olsun, gerisi kolay.<\/span><\/p>

HANG\u0130 Y\u00d6NTEMLER?<\/strong><\/span><\/p>

\u2018Hedef\u2019 ve \u2018strateji\u2019 gibi b\u00fcy\u00fck s\u00f6zler edince konuyu biraz daha a\u00e7mak gerek. \u00d6rne\u011fin 2000 \u00f6ncesi do\u011fumlu t\u00fcketicilerin sahip oldu\u011fu karakteristiklerden biri \u2018marka ba\u011f\u0131ml\u0131l\u0131\u011f\u0131\u2019 idi. Ancak 2000 sonras\u0131nda do\u011fan Z ku\u015fa\u011f\u0131n\u0131n b\u00f6yle bir al\u0131\u015fkanl\u0131\u011f\u0131 yok. O zaman Z ku\u015fa\u011f\u0131na dijital kanallardan nas\u0131l ula\u015fman\u0131z gerekti\u011fine dair bir stratejiniz var m\u0131? <\/span>
E-posta pazarlamas\u0131nda yeni ku\u015faklara hangi y\u00f6ntemlerle yakla\u015fmak gerekir?<\/span><\/p>

G\u00dcNDE 4-5 KONTROL<\/strong><\/span><\/p>

Ka\u011f\u0131t paralar\u0131 ve bankac\u0131l\u0131k sistemini ortadan kald\u0131ran blockchain teknolojisinin hayat\u0131m\u0131za her ge\u00e7en g\u00fcn daha fazla girdi\u011fi son d\u00f6nemde bile kullanmay\u0131 terk etmedi\u011fimiz, g\u00fcnde 4-5 defa kontrol etti\u011fimiz e-postalar, pazarlamac\u0131lar i\u00e7in daha uzun y\u0131llar do\u011fru bir mecra olmaya devam edecek.<\/span>
\u201cYeni d\u00f6nemin e-posta pazarlamas\u0131n\u0131n \u00f6zetini yap\u201d deseler, k\u0131saca \u201cE\u011fit-donat-sat\u201d derdim. \u00c7\u00fcnk\u00fc m\u00fc\u015fteri h\u00e2l\u00e2 velinimetimiz.<\/span><\/p>

5 P\u00dcF NOKTA<\/strong><\/span><\/p>

\"\"<\/strong><\/span>* B\u00fcy\u00fck veri ve yapay zekan\u0131n m\u00fc\u015fteri sadakati programlar\u0131n\u0131 (CRM) besledi\u011fi bu d\u00f6nemde, hangi m\u00fc\u015fteri grubuna, hangi g\u00fcn ve saatte ne t\u00fcr bir mesajla yakla\u015fman\u0131z gerekti\u011fini nokta at\u0131\u015f\u0131 \u00f6\u011frenin. S\u0131rt\u0131 CRM\u2019e dayanmayan e-mail yat\u0131r\u0131m\u0131 \u00f6l\u00fc yat\u0131r\u0131md\u0131r. Sunucuda bir veri taban\u0131n\u0131z yoksa bile kat\u0131ld\u0131\u011f\u0131n\u0131z fuarlardan ya da sitenizi ziyaret edenlerden toplad\u0131\u011f\u0131n\u0131z verileri baz alarak excelde en az 10 s\u00fctunu olan basit bir m\u00fc\u015fteri listesi olu\u015fturmak bedava.<\/strong><\/span><\/p>

* Satt\u0131\u011f\u0131n\u0131z her bir \u00fcr\u00fcn ve hizmet i\u00e7in sitenizde g\u00f6rsel ve videolarla destekli sayfalar\u0131n\u0131z yoksa, e-mail ile sitenize getirdi\u011finiz ziyaret\u00e7iler gerisin geri ka\u00e7acakt\u0131r. Vurucu a\u00e7\u0131l\u0131\u015f sayfalar\u0131, doyurucu \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131, site i\u00e7i kullan\u0131c\u0131 dostu uygulamalar, ziyaret\u00e7iyi m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmenin ana basamaklar\u0131d\u0131r.<\/span><\/p>

* \u0130\u00e7erik pazarlamas\u0131n\u0131 \u0131skalayarak e-posta kanal\u0131nda ba\u015far\u0131l\u0131 olmak m\u00fcmk\u00fcn de\u011fil. Arama motorlar\u0131nda \u00f6n plana \u00e7\u0131kmak i\u00e7in yapt\u0131\u011f\u0131n\u0131z i\u015fi do\u011fru kelimelerle ve c\u00fcmlelerle ifade etmelisiniz. Bir ajanstan hizmet almaya b\u00fct\u00e7eniz yetmiyor olabilir. Etraf\u0131n\u0131zdaki eli kalem tutan ki\u015filere sitenizde makale ve \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yazd\u0131r\u0131n.<\/strong><\/span><\/p>

* Listenizdeki herkese ayn\u0131 e-postay\u0131 g\u00f6ndermeyin. M\u00fc\u015fteri listenizi, ya\u015fa, ilgi alanlar\u0131na, ilgilendikleri \u00fcr\u00fcnlere gibi kategorilere b\u00f6l\u00fcn. Baz\u0131lar\u0131na ilgin\u00e7 bilgilendirmeler, baz\u0131lar\u0131na ho\u015f geldiniz indirimleri, baz\u0131lar\u0131na da sat\u0131\u015f sonras\u0131 memnuniyet anketleri g\u00f6nderin.<\/span><\/p>

* E-posta pazarlaman\u0131z\u0131 mutlaka otomatik e-mail g\u00f6nderme yaz\u0131l\u0131mlar\u0131ndan yararlanarak yap\u0131n. Aksi halde sunuculardan spam muamelesi g\u00f6r\u00fcr i\u015finizi riske sokabilirsiniz. Piyasada \u00fccretli veya belirli bir e-posta say\u0131s\u0131na kadar \u00fccretsiz bir\u00e7ok yaz\u0131l\u0131m mevcut. Mailchimp, Activecampaign, Mailjet, Mailerlite gibi e-mail g\u00f6nderme programlar\u0131n\u0131 inceleyerek i\u015fe ba\u015flayabilirsiniz.<\/strong><\/span><\/p> \t\t\t\t","slug":"e-mail-pazarlamasinin-sakli-gucu","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"E-mail pazarlamas\u0131n\u0131n sakl\u0131 g\u00fcc\u00fc","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1070,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20753,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":20654,"locale":"tr","category_id":73,"title":"E-mail pazarlamas\u0131n\u0131n sakl\u0131 g\u00fcc\u00fc","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Yeterince para harcamay\u0131 g\u00f6ze al\u0131rsan\u0131z, m\u00fc\u015fterilere \u00fccretli dijital kanallardan ula\u015fman\u0131n binbir yolu var. Ancak b\u00fct\u00e7eniz s\u0131n\u0131rl\u0131ysa hatta hi\u00e7 yok ise onlara \u00fccretsiz olarak ula\u015fman\u0131n bir yolu daha var. Unutulmu\u015f ve ger\u00e7ek potansiyelinin alt\u0131nda ilgi g\u00f6ren e-mail pazarlamas\u0131n\u0131 yeniden ke\u015ffetmenin zaman\u0131 geldi.<\/span><\/strong><\/p>

\"\"<\/span><\/strong>E-Posta pazarlamas\u0131 eskidendi, art\u0131k i\u015fe yaram\u0131yor\u2019 t\u00fcr\u00fcnden c\u00fcmleler duydunuz mu? <\/span>Duyduysan\u0131z ald\u0131r\u0131\u015f etmeyin. \u00c7\u00fcnk\u00fc yap\u0131lan ara\u015ft\u0131rmalar, do\u011fru kullan\u0131ld\u0131\u011f\u0131nda e-mail kanal\u0131nda geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n di\u011fer dijital pazarlama kanallar\u0131na g\u00f6re daha y\u00fcksek olabilece\u011fini ortaya koyuyor. Yeter ki dijital okyanusta bir hedefiniz ve stratejiniz olsun, gerisi kolay.<\/span><\/p>

HANG\u0130 Y\u00d6NTEMLER?<\/strong><\/span><\/p>

\u2018Hedef\u2019 ve \u2018strateji\u2019 gibi b\u00fcy\u00fck s\u00f6zler edince konuyu biraz daha a\u00e7mak gerek. \u00d6rne\u011fin 2000 \u00f6ncesi do\u011fumlu t\u00fcketicilerin sahip oldu\u011fu karakteristiklerden biri \u2018marka ba\u011f\u0131ml\u0131l\u0131\u011f\u0131\u2019 idi. Ancak 2000 sonras\u0131nda do\u011fan Z ku\u015fa\u011f\u0131n\u0131n b\u00f6yle bir al\u0131\u015fkanl\u0131\u011f\u0131 yok. O zaman Z ku\u015fa\u011f\u0131na dijital kanallardan nas\u0131l ula\u015fman\u0131z gerekti\u011fine dair bir stratejiniz var m\u0131? <\/span>
E-posta pazarlamas\u0131nda yeni ku\u015faklara hangi y\u00f6ntemlerle yakla\u015fmak gerekir?<\/span><\/p>

G\u00dcNDE 4-5 KONTROL<\/strong><\/span><\/p>

Ka\u011f\u0131t paralar\u0131 ve bankac\u0131l\u0131k sistemini ortadan kald\u0131ran blockchain teknolojisinin hayat\u0131m\u0131za her ge\u00e7en g\u00fcn daha fazla girdi\u011fi son d\u00f6nemde bile kullanmay\u0131 terk etmedi\u011fimiz, g\u00fcnde 4-5 defa kontrol etti\u011fimiz e-postalar, pazarlamac\u0131lar i\u00e7in daha uzun y\u0131llar do\u011fru bir mecra olmaya devam edecek.<\/span>
\u201cYeni d\u00f6nemin e-posta pazarlamas\u0131n\u0131n \u00f6zetini yap\u201d deseler, k\u0131saca \u201cE\u011fit-donat-sat\u201d derdim. \u00c7\u00fcnk\u00fc m\u00fc\u015fteri h\u00e2l\u00e2 velinimetimiz.<\/span><\/p>

5 P\u00dcF NOKTA<\/strong><\/span><\/p>

\"\"<\/strong><\/span>* B\u00fcy\u00fck veri ve yapay zekan\u0131n m\u00fc\u015fteri sadakati programlar\u0131n\u0131 (CRM) besledi\u011fi bu d\u00f6nemde, hangi m\u00fc\u015fteri grubuna, hangi g\u00fcn ve saatte ne t\u00fcr bir mesajla yakla\u015fman\u0131z gerekti\u011fini nokta at\u0131\u015f\u0131 \u00f6\u011frenin. S\u0131rt\u0131 CRM\u2019e dayanmayan e-mail yat\u0131r\u0131m\u0131 \u00f6l\u00fc yat\u0131r\u0131md\u0131r. Sunucuda bir veri taban\u0131n\u0131z yoksa bile kat\u0131ld\u0131\u011f\u0131n\u0131z fuarlardan ya da sitenizi ziyaret edenlerden toplad\u0131\u011f\u0131n\u0131z verileri baz alarak excelde en az 10 s\u00fctunu olan basit bir m\u00fc\u015fteri listesi olu\u015fturmak bedava.<\/strong><\/span><\/p>

* Satt\u0131\u011f\u0131n\u0131z her bir \u00fcr\u00fcn ve hizmet i\u00e7in sitenizde g\u00f6rsel ve videolarla destekli sayfalar\u0131n\u0131z yoksa, e-mail ile sitenize getirdi\u011finiz ziyaret\u00e7iler gerisin geri ka\u00e7acakt\u0131r. Vurucu a\u00e7\u0131l\u0131\u015f sayfalar\u0131, doyurucu \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131, site i\u00e7i kullan\u0131c\u0131 dostu uygulamalar, ziyaret\u00e7iyi m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmenin ana basamaklar\u0131d\u0131r.<\/span><\/p>

* \u0130\u00e7erik pazarlamas\u0131n\u0131 \u0131skalayarak e-posta kanal\u0131nda ba\u015far\u0131l\u0131 olmak m\u00fcmk\u00fcn de\u011fil. Arama motorlar\u0131nda \u00f6n plana \u00e7\u0131kmak i\u00e7in yapt\u0131\u011f\u0131n\u0131z i\u015fi do\u011fru kelimelerle ve c\u00fcmlelerle ifade etmelisiniz. Bir ajanstan hizmet almaya b\u00fct\u00e7eniz yetmiyor olabilir. Etraf\u0131n\u0131zdaki eli kalem tutan ki\u015filere sitenizde makale ve \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yazd\u0131r\u0131n.<\/strong><\/span><\/p>

* Listenizdeki herkese ayn\u0131 e-postay\u0131 g\u00f6ndermeyin. M\u00fc\u015fteri listenizi, ya\u015fa, ilgi alanlar\u0131na, ilgilendikleri \u00fcr\u00fcnlere gibi kategorilere b\u00f6l\u00fcn. Baz\u0131lar\u0131na ilgin\u00e7 bilgilendirmeler, baz\u0131lar\u0131na ho\u015f geldiniz indirimleri, baz\u0131lar\u0131na da sat\u0131\u015f sonras\u0131 memnuniyet anketleri g\u00f6nderin.<\/span><\/p>

* E-posta pazarlaman\u0131z\u0131 mutlaka otomatik e-mail g\u00f6nderme yaz\u0131l\u0131mlar\u0131ndan yararlanarak yap\u0131n. Aksi halde sunuculardan spam muamelesi g\u00f6r\u00fcr i\u015finizi riske sokabilirsiniz. Piyasada \u00fccretli veya belirli bir e-posta say\u0131s\u0131na kadar \u00fccretsiz bir\u00e7ok yaz\u0131l\u0131m mevcut. Mailchimp, Activecampaign, Mailjet, Mailerlite gibi e-mail g\u00f6nderme programlar\u0131n\u0131 inceleyerek i\u015fe ba\u015flayabilirsiniz.<\/strong><\/span><\/p> \t\t\t\t","slug":"e-mail-pazarlamasinin-sakli-gucu","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"E-mail pazarlamas\u0131n\u0131n sakl\u0131 g\u00fcc\u00fc","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1070,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}