{"status":true,"post":{"id":22518,"user_id":1,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:17:57","created_at":"2020-07-23T21:00:00.000000Z","updated_at":"2022-10-24T11:17:57.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22518,"is_featured":0,"title":"Dijitalle\u015fme h\u0131zlan\u0131rken giri\u015fimcilik ve yenilik\u00e7ili\u011fe ihtiya\u00e7 art\u0131yor","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Hakan G\u00fclda\u011f<\/strong><\/span>
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Microsoft CEO\u2019su Satya Nadella, ge\u00e7enlerde korona salg\u0131n\u0131n\u0131n etkilerinden bahsederken, \u201c\u0130ki y\u0131lda olmas\u0131 beklenen iki ayda ger\u00e7ekle\u015fti, dijital d\u00f6n\u00fc\u015f\u00fcm birden h\u0131zland\u0131\u201d diyordu. <\/span>
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Eh, rakamlara bakt\u0131\u011f\u0131n\u0131zda haks\u0131z da de\u011fil. ABD\u2019de \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 42\u2019si bu d\u00f6nemde uzaktan \u00e7al\u0131\u015fmaya ba\u015flam\u0131\u015f. T\u00fcrkiye\u2019de \u00f6nde gelen i\u015f d\u00fcnyas\u0131 \u00f6rg\u00fctlerinin may\u0131s ve haziran ay\u0131nda yapt\u0131rd\u0131klar\u0131 anketler de, y\u00fczde 41 civar\u0131nda \u015firketin evden \u00e7al\u0131\u015fmaya y\u00f6neldi\u011fini g\u00f6steriyor. <\/span>
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Hayat\u0131n ve ekonominin tekrar a\u00e7\u0131ld\u0131\u011f\u0131 \u015fu s\u0131ralarda rakamlar da, oranlar da de\u011fi\u015fmi\u015ftir elbette. Ara\u015ft\u0131rmalar Covid-19 sonras\u0131na ge\u00e7i\u015fin reel sekt\u00f6rde 18 ila 24 ay s\u00fcrece\u011fini s\u00f6yl\u00fcyor. E\u011fer b\u00f6yleyse, bu i\u015f 2022 sonuna kadar \u015f\u00f6yle ya da b\u00f6yle devam edecek demektir. Dolay\u0131s\u0131yla halen i\u015fyerinde yapt\u0131\u011f\u0131m\u0131z i\u015flerin bir k\u0131sm\u0131n\u0131n de\u011fi\u015fmesini ve h\u0131zla dijitalle\u015fmesini beklemek gerekiyor. <\/span>
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Bu Eko-Mercek\u2019te \u00fczerinde durmak istedi\u011fim konu da bu...<\/span>
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\u0130\u00e7erisinde bulundu\u011fumuz s\u00fcre\u00e7te insan eme\u011fi pahal\u0131la\u015facak. Kastetti\u011fim tek ba\u015f\u0131na \u2018\u00fccret\u2019 de\u011fil. Aksine, enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f reel verilere bak\u0131nca asgari \u00fccretin pek artmad\u0131\u011f\u0131 ortada. Vurgulamak istedi\u011fim maliyetlerdeki art\u0131\u015f. \u00d6yle ya, pandemi d\u00f6neminde sosyal mesafe tedbirlerini gere\u011fi gibi uygulamak durumunday\u0131z. Bu, 40 ki\u015filik servis otob\u00fcs\u00fcne art\u0131k 15, bilemediniz 20 ki\u015finin binmesi demek. 400 ki\u015filik \u00fcretim band\u0131nda 200 ki\u015finin \u00e7al\u0131\u015fmas\u0131 demek. Maliyetler ister istemez artacak.<\/span>
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\u0130nsan eme\u011finin pahal\u0131la\u015ft\u0131\u011f\u0131 bu d\u00f6nemde, hemen her \u00fclke pandeminin ekonomiye verdi\u011fi hasar\u0131 hafifletmek i\u00e7in \u2018geni\u015fleyici para politikas\u0131\u2019 uyguluyor. \u0130\u015fte son olarak Avrupa Birli\u011fi, \u2018cimri\u2019 \u00fcyelerinin itirazlar\u0131na ra\u011fmen, 750 milyar Euro\u2019luk yeni bir \u2018toparlanma\u2019 paketini devreye ald\u0131. ABD\u2019de 1 trilyon dolarl\u0131k yeni bir paket devreye giriyor. <\/span>
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Belki \u00fczerine pek d\u00fc\u015f\u00fcnm\u00fcyoruz ama bu e\u011filimin ekonominin ve hayat\u0131n dijitalle\u015fmesine \u00e7ok \u00f6nemli bir katk\u0131s\u0131 var asl\u0131na bakarsan\u0131z\u2026 Tam da bu d\u00f6nemde, deyim yerindeyse piyasay\u0131 likiditeye bo\u011fmak, a\u00e7\u0131k\u00e7a sermaye maliyetini ucuzlatmakt\u0131r. Bu da zaten ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nem gere\u011fi herkesin dikkati o y\u00f6ne \u00e7evrilmi\u015fken, dijitalle\u015fmenin h\u0131z kazanmas\u0131 demek. Yani insan eme\u011finin maliyetinin artt\u0131\u011f\u0131 bir d\u00f6nemde i\u015fyerlerinde dijitalle\u015fmeyi te\u015fvik etmek, desteklemek demek. <\/span>
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Evet, bu bir yandan iyi haber. Ancak bir yandan da i\u015fsizli\u011fi art\u0131racak ciddi bir geli\u015fme ile kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Do\u011fruya do\u011fru, bug\u00fcnk\u00fc dijitalle\u015fme furyas\u0131ndan \u00e7\u0131kacak b\u00fcy\u00fcme daha az istihdam dostu olur. <\/span>
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\u0130\u015f hayat\u0131n\u0131n dinamikleri ile kavga edecek halimiz yok. D\u00fcnya poturunu \u00e7\u0131kar\u0131yorsa \u00e7\u0131karacakt\u0131r. Firmalar azalan verime kar\u015f\u0131 i\u015f plan\u0131 de\u011fi\u015fikliklerine gidecekler. Ne dijital d\u00f6n\u00fc\u015f\u00fcmden, ne de \u00f6rne\u011fin \u015firketlerin verimliliklerini art\u0131rmak i\u00e7in uzaktan \u00e7al\u0131\u015fmay\u0131 desteklemelerinden vazge\u00e7mek kolay de\u011fil. Bu d\u00f6n\u00fc\u015f\u00fcm ka\u00e7\u0131n\u0131lmaz. Ka\u00e7\u0131n\u0131lmaz oldu\u011fu gibi gerekli de... Ancak kabul edelim ki, bu geli\u015fme pek istihdam dostu olmayacak.<\/span>
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***<\/span>
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Peki o zaman ne yapmal\u0131?<\/span>
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Bence cevap net: <\/span>
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Yine giri\u015fimcilikten ve onunla b\u00fct\u00fcnle\u015fmi\u015f bir yenilik\u00e7ilikten ba\u015fka \u00e7\u0131k\u0131\u015f yok. <\/span>
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Madem koronavir\u00fcs ile birlikte ya\u015famay\u0131 \u00f6\u011frenmeye \u00e7al\u0131\u015f\u0131yoruz, \u015fimdi vir\u00fcsle birlikte ya\u015fama s\u00fcrecine al\u0131\u015fmam\u0131za katk\u0131 sa\u011flayacak \u00fcr\u00fcnler \u00fcretmenin ve satman\u0131n tam zaman\u0131. \u00d6yle ki, herkes \u00fcr\u00fcn\u00fcn\u00fcz\u00fc almaya kendini zorunlu hissetmeli. Kolayl\u0131kla vazge\u00e7ilebilecek \u00fcr\u00fcnler yap\u0131yor ya da sat\u0131yorsan\u0131z, i\u015finiz zor. <\/span>
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Yanl\u0131\u015f anla\u015f\u0131lmas\u0131n! Haydi hepimiz maske \u00fcretelim, solunum cihaz\u0131 \u00fcretelim demiyorum. <\/span>
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Aksine hangi i\u015fte olursan\u0131z olun. Tekstil, g\u0131da ya da ba\u015fka bir sekt\u00f6r\u2026 Hangi sekt\u00f6rdeyseniz o sekt\u00f6rde herkesin ihtiya\u00e7 duyaca\u011f\u0131 yeni bir \u00fcr\u00fcn \u00e7\u0131kartacaks\u0131n\u0131z. Toptanc\u0131 ya da perakendeciyseniz adeta \u2018zorunlu\u2019 hale gelmi\u015f o \u00fcr\u00fcnleri satacaks\u0131n\u0131z. <\/span>
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Hayal mi? Hay\u0131r de\u011fil\u2026 T\u00fcrkiye\u2019nin \u00fcretim imkanlar\u0131 geni\u015f ve \u00e7e\u015fitli... Pek \u00e7ok sekt\u00f6rde \u00fcretim yapabiliyoruz. Bug\u00fcn bulundu\u011fumuz geni\u015f co\u011frafyada, Balkanlar\u2019dan Ortado\u011fu\u2019ya b\u00f6lgemizden ihra\u00e7 edilen sanayi \u00fcr\u00fcnlerinin \u00fc\u00e7te birini tek ba\u015f\u0131na T\u00fcrkiye \u00fcretiyor ve sat\u0131yor. Sadece tekstil ve g\u0131da de\u011fil, pek \u00e7ok sekt\u00f6rde k\u00f6kl\u00fc bir \u00fcretim ve ihracat gelene\u011fi olan bir \u00fclke bunu yapam\u0131yorsa oturup ba\u015fka \u015feyler d\u00fc\u015f\u00fcnmemiz laz\u0131m. Yapabiliriz.<\/span>
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Hi\u00e7bir sekt\u00f6r\u00fcm\u00fczden vazge\u00e7memiz gerekmiyor. Vazge\u00e7mek yerine, yeni sanayi devriminin ortaya \u00e7\u0131kard\u0131\u011f\u0131 yeni teknolojileri, i\u00e7inde bulundu\u011fumuz sekt\u00f6rlerle bulu\u015fturmak gerekiyor. <\/span>
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Parasal geni\u015fleme dahil, ortam bunun i\u00e7in uygun. Bug\u00fcn, hi\u00e7bir sekt\u00f6r\u00fc terk etmemiz de\u011fil, o sekt\u00f6rlere yeni teknolojilerle \u00e7a\u011f atlatmam\u0131z gerekiyor. G\u00fcn hi\u00e7 vakit kaybetmeden, \u00fcretti\u011fimiz ve satt\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnleri, k\u0131sacas\u0131 kendimizi t\u00fcketici i\u00e7in \u2018zorunlu\u2019 hale getirme g\u00fcn\u00fc. G\u00fcn, art\u0131k yeni bir i\u015f plan\u0131 tasarlama g\u00fcn\u00fc... <\/span>
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HANG\u0130 \u015e\u0130RKETTEN YEN\u0130L\u0130K \u00c7IKMAZ?<\/strong><\/span>
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Eskilerin tabiriyle, zurnan\u0131n \u2018z\u0131rt\u2019 dedi\u011fi bir yer var.<\/span>
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\u00c7\u00fcnk\u00fc i\u015f yeni \u00fcr\u00fcn \u00fcretmeye, yeni plan yapmaya gelince, \u00e7atalla\u015f\u0131yor. <\/span>
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E\u011fri otural\u0131m, do\u011fru konu\u015fal\u0131m. Hangi \u015firkette bu konular \u00fczerine toplant\u0131 d\u00fczenlendi\u011finde bol bol \u2018de\u011fi\u015fim edebiyat\u0131\u2019 yap\u0131lmaz. Gelgelelim s\u00f6z \u2018yeni d\u00fc\u015f\u00fcnceler ve \u00e7\u00f6z\u00fcm \u00f6nerileri\u2018 k\u0131sm\u0131na gelince de \u00e7o\u011funluk sus pus olur. \u00c7\u00fcnk\u00fc ne giri\u015fimcili\u011fin bir okulu var, ne de yenilik\u00e7ili\u011fin bir sihirli form\u00fcl\u00fc...<\/span>
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Uzmanlar, b\u00f6yle d\u00f6nemlerde \u2018kutunun d\u0131\u015f\u0131nda\u2019 d\u00fc\u015f\u00fcnmeyi \u00f6neriyor. \u00c7\u00fcnk\u00fc, \u2018kutunun i\u00e7inde\u2019 kalanlar, d\u00fcnyaya ve topluma yeni bir g\u00f6zle bakamayanlar, de\u011fi\u015fimi fark edemedikleri gibi yeni bir d\u00fc\u015f\u00fcnce veya \u00e7\u00f6z\u00fcm de geli\u015ftiremiyor. E\u011fer baz\u0131 tutum ve davran\u0131\u015flar konusunda gerekli \u00f6nlemler alm\u0131yorsan\u0131z, \u015firketinizin yenilik\u00e7i olmas\u0131 \u00e7ok zor. \u0130\u015fte uzmanlara g\u00f6re bunlardan baz\u0131lar\u0131: <\/span>
Sistem eksikli\u011fi: Yenilik \u00f6nerilerini de\u011ferlendiren bir s\u00fcre\u00e7 ve sistem yoksa insanlar, \u2018Nas\u0131l olsa bir i\u015fe yaramayacak\u2019 diye d\u00fc\u015f\u00fcn\u00fcp zihnindeki \u00e7\u00f6z\u00fcm\u00fc a\u00e7\u0131klamaz. Bu t\u00fcr i\u015fyerlerinde \u00fcst\u00fc toz tutmu\u015f \u00f6neri kutular\u0131 \u00e7o\u011funlukla i\u00e7i bo\u015f kal\u0131r.<\/span>
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Donan\u0131ms\u0131zl\u0131k: Dersini iyi \u00e7al\u0131\u015fmadan ortaya d\u00fc\u015f\u00fcnce atanlar\u0131n \u00f6nerdikleri \u00e7\u00f6z\u00fcmler ger\u00e7ek\u00e7ilik s\u0131nav\u0131n\u0131 ge\u00e7emez. <\/span>
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Konformizm: Bir anlamda \u2018uymac\u0131l\u0131k\u2019 diye T\u00fcrk\u00e7ele\u015ftirebilece\u011fimiz bu tutumun egemen oldu\u011fu i\u015fyerlerinde yeni fikirler filizlenemez. Bu t\u00fcr i\u015fyerlerinde kurulu d\u00fczenin, kazan\u0131lm\u0131\u015f haklar\u0131n ve al\u0131\u015fkanl\u0131klar\u0131n diktat\u00f6rl\u00fc\u011f\u00fcne kar\u015f\u0131 \u00e7\u0131kanlar bask\u0131 alt\u0131na al\u0131n\u0131r. <\/span>
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Tek d\u00fc\u015f\u00fcnce riski: Yenilik i\u00e7in tek bir d\u00fc\u015f\u00fcncenin ve \u00e7\u00f6z\u00fcm\u00fcn pe\u015fine d\u00fc\u015fmek, verilen emeklerin bo\u015fa gitme riskini art\u0131r\u0131r. Alternatif \u00e7\u00f6z\u00fcm yollar\u0131 geli\u015ftirildi\u011finde ise en iyiyi bulmak kolayla\u015f\u0131r. <\/span>
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D\u00fc\u015f\u00fcnce yorgunlu\u011fu: Toplant\u0131larda yeni \u00e7\u00f6z\u00fcmler i\u00e7in beyinlerin a\u015f\u0131r\u0131 zorlanmas\u0131 genellikle bir i\u015fe yaramaz. <\/span>
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\u0130\u015fe yarayan \u00e7\u00f6z\u00fcmler, bilin\u00e7alt\u0131 devreye girdi\u011finde ve i\u00e7sel denetimin frenleri serbest b\u0131rak\u0131ld\u0131\u011f\u0131nda g\u00fcn \u0131\u015f\u0131\u011f\u0131na \u00e7\u0131kar. <\/span>
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K\u00fc\u00e7\u00fcmseme: \u00c7o\u011funlukla anlamad\u0131\u011f\u0131m\u0131z d\u00fc\u015f\u00fcnceleri k\u00fc\u00e7\u00fcms\u00fcyoruz. Fakat bilmemiz laz\u0131m ki, ortaya at\u0131lan fikirlere dudak b\u00fckme ve burun k\u0131v\u0131rma, yarat\u0131c\u0131l\u0131\u011f\u0131n d\u00fc\u015fman\u0131. Yarat\u0131c\u0131l\u0131\u011f\u0131 ama\u00e7layan ve hedefleyen toplant\u0131larda her g\u00f6r\u00fc\u015fe ve fikre ho\u015fg\u00f6r\u00fcyle yakla\u015fmak \u015fart. <\/span>
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Ele\u015ftiri korkusu: Y\u00f6neticilerdeki k\u00fc\u00e7\u00fcmseme e\u011filimi, \u00e7al\u0131\u015fanlarda \u00f6zg\u00fcven eksikli\u011fine yol a\u00e7ar. Yanl\u0131\u015f anla\u015f\u0131lma endi\u015fesi nedeniyle \u015firket y\u00f6netiminin \u00f6zellikle orta ve alt kademedeki elemanlar\u0131 kendi kendilerine sans\u00fcr uygular. Baz\u0131lar\u0131 da \u00f6nerdikleri \u00e7\u00f6z\u00fcm kabul edildi\u011finde, \u201cO zaman bu i\u015fi sen yap\u201d denilmesini istemedikleri i\u00e7in susar. <\/span>
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Pe\u015fin h\u00fck\u00fcmler: Yeni d\u00fc\u015f\u00fcnceleri de\u011ferlendirirken, d\u00fc\u015f\u00fcnce sahiplerinin makamlar\u0131na ve ya\u015flar\u0131na bak\u0131lmas\u0131 yanl\u0131\u015f olur. Umutlar\u0131, hayalleri, becerileri ve \u00f6zlemleri olan her ki\u015fi potansiyel de olsa bir yarat\u0131c\u0131l\u0131\u011fa sahiptir. <\/span>
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BA\u015eARISIZLIKTAN BA\u015eARIYI \u00d6\u011eRENEN BA\u015eKAN<\/strong><\/span>
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ABD\u2019nin 16 kez ba\u015fkanl\u0131k se\u00e7imine kat\u0131lm\u0131\u015f ama y\u0131lmay\u0131p 17\u2019ncisinde ba\u015fkan se\u00e7ilmi\u015f olan Abraham Lincoln bir s\u00f6z\u00fcnde, \u201cE\u011fer bir a\u011fa\u00e7 keseceksem ve bunun i\u00e7in bir saatim varsa, 45 dakika baltam\u0131 bilerim\u201d diyor. Yenilik\u00e7ilik yakla\u015f\u0131m\u0131 zaman alan, ayr\u0131ca duygu yo\u011funlu\u011fu, hayal g\u00fcc\u00fc ve sezgi gerektiren bir s\u00fcre\u00e7. <\/span>
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Evet, kolay de\u011fil ama \u015furas\u0131 da bir ger\u00e7ek ki, bug\u00fcn\u00fcn ve yar\u0131n\u0131n sorunlar\u0131n\u0131, sadece d\u00fcn\u00fcn d\u00fc\u015f\u00fcnceleriyle \u00e7\u00f6z\u00fclmesi de m\u00fcmk\u00fcn de\u011fil. Yeni d\u00fc\u015f\u00fcncelere ihtiyac\u0131m\u0131z var.<\/span>
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Yeni d\u00fc\u015f\u00fcncelerin pe\u015fine d\u00fc\u015fecekseniz akl\u0131n\u0131zda bulunsun: S\u0131k\u0131 kurallar yarat\u0131c\u0131l\u0131\u011f\u0131 dar bir alana s\u0131k\u0131\u015ft\u0131r\u0131yor. Bundan kurtulmak laz\u0131m. <\/span>
Benden s\u00f6ylemesi...<\/span>
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Hepimize yeni \u00fcr\u00fcnler filizlendirecek yeni d\u00fc\u015f\u00fcnceler diliyorum.<\/span><\/p> \t\t\t\t","slug":"dijitallesme-hizlanirken-girisimcilik-ve-yenilikcilige-ihtiyac-artiyor","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijitalle\u015fme h\u0131zlan\u0131rken giri\u015fimcilik ve yenilik\u00e7ili\u011fe ihtiya\u00e7 art\u0131yor","meta_description":"Hakan G\u00fclda\u011f","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1049,"cropped_1200x675":null,"user":{"id":1,"name":"HAKAN","surname":"G\u00dcLDA\u011e","email":"uakisik@eronat.com.tr","slug":"hakan-guldag","avatar":"\/front\/uploads\/avatar\/1733691600kKPzKvWx8Xpxx9n.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T14:51:32.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22617,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22518,"locale":"tr","category_id":73,"title":"Dijitalle\u015fme h\u0131zlan\u0131rken giri\u015fimcilik ve yenilik\u00e7ili\u011fe ihtiya\u00e7 art\u0131yor","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Hakan G\u00fclda\u011f<\/strong><\/span>
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Microsoft CEO\u2019su Satya Nadella, ge\u00e7enlerde korona salg\u0131n\u0131n\u0131n etkilerinden bahsederken, \u201c\u0130ki y\u0131lda olmas\u0131 beklenen iki ayda ger\u00e7ekle\u015fti, dijital d\u00f6n\u00fc\u015f\u00fcm birden h\u0131zland\u0131\u201d diyordu. <\/span>
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Eh, rakamlara bakt\u0131\u011f\u0131n\u0131zda haks\u0131z da de\u011fil. ABD\u2019de \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 42\u2019si bu d\u00f6nemde uzaktan \u00e7al\u0131\u015fmaya ba\u015flam\u0131\u015f. T\u00fcrkiye\u2019de \u00f6nde gelen i\u015f d\u00fcnyas\u0131 \u00f6rg\u00fctlerinin may\u0131s ve haziran ay\u0131nda yapt\u0131rd\u0131klar\u0131 anketler de, y\u00fczde 41 civar\u0131nda \u015firketin evden \u00e7al\u0131\u015fmaya y\u00f6neldi\u011fini g\u00f6steriyor. <\/span>
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Hayat\u0131n ve ekonominin tekrar a\u00e7\u0131ld\u0131\u011f\u0131 \u015fu s\u0131ralarda rakamlar da, oranlar da de\u011fi\u015fmi\u015ftir elbette. Ara\u015ft\u0131rmalar Covid-19 sonras\u0131na ge\u00e7i\u015fin reel sekt\u00f6rde 18 ila 24 ay s\u00fcrece\u011fini s\u00f6yl\u00fcyor. E\u011fer b\u00f6yleyse, bu i\u015f 2022 sonuna kadar \u015f\u00f6yle ya da b\u00f6yle devam edecek demektir. Dolay\u0131s\u0131yla halen i\u015fyerinde yapt\u0131\u011f\u0131m\u0131z i\u015flerin bir k\u0131sm\u0131n\u0131n de\u011fi\u015fmesini ve h\u0131zla dijitalle\u015fmesini beklemek gerekiyor. <\/span>
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Bu Eko-Mercek\u2019te \u00fczerinde durmak istedi\u011fim konu da bu...<\/span>
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\u0130\u00e7erisinde bulundu\u011fumuz s\u00fcre\u00e7te insan eme\u011fi pahal\u0131la\u015facak. Kastetti\u011fim tek ba\u015f\u0131na \u2018\u00fccret\u2019 de\u011fil. Aksine, enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f reel verilere bak\u0131nca asgari \u00fccretin pek artmad\u0131\u011f\u0131 ortada. Vurgulamak istedi\u011fim maliyetlerdeki art\u0131\u015f. \u00d6yle ya, pandemi d\u00f6neminde sosyal mesafe tedbirlerini gere\u011fi gibi uygulamak durumunday\u0131z. Bu, 40 ki\u015filik servis otob\u00fcs\u00fcne art\u0131k 15, bilemediniz 20 ki\u015finin binmesi demek. 400 ki\u015filik \u00fcretim band\u0131nda 200 ki\u015finin \u00e7al\u0131\u015fmas\u0131 demek. Maliyetler ister istemez artacak.<\/span>
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\u0130nsan eme\u011finin pahal\u0131la\u015ft\u0131\u011f\u0131 bu d\u00f6nemde, hemen her \u00fclke pandeminin ekonomiye verdi\u011fi hasar\u0131 hafifletmek i\u00e7in \u2018geni\u015fleyici para politikas\u0131\u2019 uyguluyor. \u0130\u015fte son olarak Avrupa Birli\u011fi, \u2018cimri\u2019 \u00fcyelerinin itirazlar\u0131na ra\u011fmen, 750 milyar Euro\u2019luk yeni bir \u2018toparlanma\u2019 paketini devreye ald\u0131. ABD\u2019de 1 trilyon dolarl\u0131k yeni bir paket devreye giriyor. <\/span>
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Belki \u00fczerine pek d\u00fc\u015f\u00fcnm\u00fcyoruz ama bu e\u011filimin ekonominin ve hayat\u0131n dijitalle\u015fmesine \u00e7ok \u00f6nemli bir katk\u0131s\u0131 var asl\u0131na bakarsan\u0131z\u2026 Tam da bu d\u00f6nemde, deyim yerindeyse piyasay\u0131 likiditeye bo\u011fmak, a\u00e7\u0131k\u00e7a sermaye maliyetini ucuzlatmakt\u0131r. Bu da zaten ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nem gere\u011fi herkesin dikkati o y\u00f6ne \u00e7evrilmi\u015fken, dijitalle\u015fmenin h\u0131z kazanmas\u0131 demek. Yani insan eme\u011finin maliyetinin artt\u0131\u011f\u0131 bir d\u00f6nemde i\u015fyerlerinde dijitalle\u015fmeyi te\u015fvik etmek, desteklemek demek. <\/span>
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Evet, bu bir yandan iyi haber. Ancak bir yandan da i\u015fsizli\u011fi art\u0131racak ciddi bir geli\u015fme ile kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Do\u011fruya do\u011fru, bug\u00fcnk\u00fc dijitalle\u015fme furyas\u0131ndan \u00e7\u0131kacak b\u00fcy\u00fcme daha az istihdam dostu olur. <\/span>
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\u0130\u015f hayat\u0131n\u0131n dinamikleri ile kavga edecek halimiz yok. D\u00fcnya poturunu \u00e7\u0131kar\u0131yorsa \u00e7\u0131karacakt\u0131r. Firmalar azalan verime kar\u015f\u0131 i\u015f plan\u0131 de\u011fi\u015fikliklerine gidecekler. Ne dijital d\u00f6n\u00fc\u015f\u00fcmden, ne de \u00f6rne\u011fin \u015firketlerin verimliliklerini art\u0131rmak i\u00e7in uzaktan \u00e7al\u0131\u015fmay\u0131 desteklemelerinden vazge\u00e7mek kolay de\u011fil. Bu d\u00f6n\u00fc\u015f\u00fcm ka\u00e7\u0131n\u0131lmaz. Ka\u00e7\u0131n\u0131lmaz oldu\u011fu gibi gerekli de... Ancak kabul edelim ki, bu geli\u015fme pek istihdam dostu olmayacak.<\/span>
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Peki o zaman ne yapmal\u0131?<\/span>
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Bence cevap net: <\/span>
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Yine giri\u015fimcilikten ve onunla b\u00fct\u00fcnle\u015fmi\u015f bir yenilik\u00e7ilikten ba\u015fka \u00e7\u0131k\u0131\u015f yok. <\/span>
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Madem koronavir\u00fcs ile birlikte ya\u015famay\u0131 \u00f6\u011frenmeye \u00e7al\u0131\u015f\u0131yoruz, \u015fimdi vir\u00fcsle birlikte ya\u015fama s\u00fcrecine al\u0131\u015fmam\u0131za katk\u0131 sa\u011flayacak \u00fcr\u00fcnler \u00fcretmenin ve satman\u0131n tam zaman\u0131. \u00d6yle ki, herkes \u00fcr\u00fcn\u00fcn\u00fcz\u00fc almaya kendini zorunlu hissetmeli. Kolayl\u0131kla vazge\u00e7ilebilecek \u00fcr\u00fcnler yap\u0131yor ya da sat\u0131yorsan\u0131z, i\u015finiz zor. <\/span>
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Yanl\u0131\u015f anla\u015f\u0131lmas\u0131n! Haydi hepimiz maske \u00fcretelim, solunum cihaz\u0131 \u00fcretelim demiyorum. <\/span>
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Aksine hangi i\u015fte olursan\u0131z olun. Tekstil, g\u0131da ya da ba\u015fka bir sekt\u00f6r\u2026 Hangi sekt\u00f6rdeyseniz o sekt\u00f6rde herkesin ihtiya\u00e7 duyaca\u011f\u0131 yeni bir \u00fcr\u00fcn \u00e7\u0131kartacaks\u0131n\u0131z. Toptanc\u0131 ya da perakendeciyseniz adeta \u2018zorunlu\u2019 hale gelmi\u015f o \u00fcr\u00fcnleri satacaks\u0131n\u0131z. <\/span>
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Hayal mi? Hay\u0131r de\u011fil\u2026 T\u00fcrkiye\u2019nin \u00fcretim imkanlar\u0131 geni\u015f ve \u00e7e\u015fitli... Pek \u00e7ok sekt\u00f6rde \u00fcretim yapabiliyoruz. Bug\u00fcn bulundu\u011fumuz geni\u015f co\u011frafyada, Balkanlar\u2019dan Ortado\u011fu\u2019ya b\u00f6lgemizden ihra\u00e7 edilen sanayi \u00fcr\u00fcnlerinin \u00fc\u00e7te birini tek ba\u015f\u0131na T\u00fcrkiye \u00fcretiyor ve sat\u0131yor. Sadece tekstil ve g\u0131da de\u011fil, pek \u00e7ok sekt\u00f6rde k\u00f6kl\u00fc bir \u00fcretim ve ihracat gelene\u011fi olan bir \u00fclke bunu yapam\u0131yorsa oturup ba\u015fka \u015feyler d\u00fc\u015f\u00fcnmemiz laz\u0131m. Yapabiliriz.<\/span>
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Hi\u00e7bir sekt\u00f6r\u00fcm\u00fczden vazge\u00e7memiz gerekmiyor. Vazge\u00e7mek yerine, yeni sanayi devriminin ortaya \u00e7\u0131kard\u0131\u011f\u0131 yeni teknolojileri, i\u00e7inde bulundu\u011fumuz sekt\u00f6rlerle bulu\u015fturmak gerekiyor. <\/span>
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Parasal geni\u015fleme dahil, ortam bunun i\u00e7in uygun. Bug\u00fcn, hi\u00e7bir sekt\u00f6r\u00fc terk etmemiz de\u011fil, o sekt\u00f6rlere yeni teknolojilerle \u00e7a\u011f atlatmam\u0131z gerekiyor. G\u00fcn hi\u00e7 vakit kaybetmeden, \u00fcretti\u011fimiz ve satt\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnleri, k\u0131sacas\u0131 kendimizi t\u00fcketici i\u00e7in \u2018zorunlu\u2019 hale getirme g\u00fcn\u00fc. G\u00fcn, art\u0131k yeni bir i\u015f plan\u0131 tasarlama g\u00fcn\u00fc... <\/span>
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HANG\u0130 \u015e\u0130RKETTEN YEN\u0130L\u0130K \u00c7IKMAZ?<\/strong><\/span>
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Eskilerin tabiriyle, zurnan\u0131n \u2018z\u0131rt\u2019 dedi\u011fi bir yer var.<\/span>
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\u00c7\u00fcnk\u00fc i\u015f yeni \u00fcr\u00fcn \u00fcretmeye, yeni plan yapmaya gelince, \u00e7atalla\u015f\u0131yor. <\/span>
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E\u011fri otural\u0131m, do\u011fru konu\u015fal\u0131m. Hangi \u015firkette bu konular \u00fczerine toplant\u0131 d\u00fczenlendi\u011finde bol bol \u2018de\u011fi\u015fim edebiyat\u0131\u2019 yap\u0131lmaz. Gelgelelim s\u00f6z \u2018yeni d\u00fc\u015f\u00fcnceler ve \u00e7\u00f6z\u00fcm \u00f6nerileri\u2018 k\u0131sm\u0131na gelince de \u00e7o\u011funluk sus pus olur. \u00c7\u00fcnk\u00fc ne giri\u015fimcili\u011fin bir okulu var, ne de yenilik\u00e7ili\u011fin bir sihirli form\u00fcl\u00fc...<\/span>
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Uzmanlar, b\u00f6yle d\u00f6nemlerde \u2018kutunun d\u0131\u015f\u0131nda\u2019 d\u00fc\u015f\u00fcnmeyi \u00f6neriyor. \u00c7\u00fcnk\u00fc, \u2018kutunun i\u00e7inde\u2019 kalanlar, d\u00fcnyaya ve topluma yeni bir g\u00f6zle bakamayanlar, de\u011fi\u015fimi fark edemedikleri gibi yeni bir d\u00fc\u015f\u00fcnce veya \u00e7\u00f6z\u00fcm de geli\u015ftiremiyor. E\u011fer baz\u0131 tutum ve davran\u0131\u015flar konusunda gerekli \u00f6nlemler alm\u0131yorsan\u0131z, \u015firketinizin yenilik\u00e7i olmas\u0131 \u00e7ok zor. \u0130\u015fte uzmanlara g\u00f6re bunlardan baz\u0131lar\u0131: <\/span>
Sistem eksikli\u011fi: Yenilik \u00f6nerilerini de\u011ferlendiren bir s\u00fcre\u00e7 ve sistem yoksa insanlar, \u2018Nas\u0131l olsa bir i\u015fe yaramayacak\u2019 diye d\u00fc\u015f\u00fcn\u00fcp zihnindeki \u00e7\u00f6z\u00fcm\u00fc a\u00e7\u0131klamaz. Bu t\u00fcr i\u015fyerlerinde \u00fcst\u00fc toz tutmu\u015f \u00f6neri kutular\u0131 \u00e7o\u011funlukla i\u00e7i bo\u015f kal\u0131r.<\/span>
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Donan\u0131ms\u0131zl\u0131k: Dersini iyi \u00e7al\u0131\u015fmadan ortaya d\u00fc\u015f\u00fcnce atanlar\u0131n \u00f6nerdikleri \u00e7\u00f6z\u00fcmler ger\u00e7ek\u00e7ilik s\u0131nav\u0131n\u0131 ge\u00e7emez. <\/span>
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Konformizm: Bir anlamda \u2018uymac\u0131l\u0131k\u2019 diye T\u00fcrk\u00e7ele\u015ftirebilece\u011fimiz bu tutumun egemen oldu\u011fu i\u015fyerlerinde yeni fikirler filizlenemez. Bu t\u00fcr i\u015fyerlerinde kurulu d\u00fczenin, kazan\u0131lm\u0131\u015f haklar\u0131n ve al\u0131\u015fkanl\u0131klar\u0131n diktat\u00f6rl\u00fc\u011f\u00fcne kar\u015f\u0131 \u00e7\u0131kanlar bask\u0131 alt\u0131na al\u0131n\u0131r. <\/span>
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Tek d\u00fc\u015f\u00fcnce riski: Yenilik i\u00e7in tek bir d\u00fc\u015f\u00fcncenin ve \u00e7\u00f6z\u00fcm\u00fcn pe\u015fine d\u00fc\u015fmek, verilen emeklerin bo\u015fa gitme riskini art\u0131r\u0131r. Alternatif \u00e7\u00f6z\u00fcm yollar\u0131 geli\u015ftirildi\u011finde ise en iyiyi bulmak kolayla\u015f\u0131r. <\/span>
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D\u00fc\u015f\u00fcnce yorgunlu\u011fu: Toplant\u0131larda yeni \u00e7\u00f6z\u00fcmler i\u00e7in beyinlerin a\u015f\u0131r\u0131 zorlanmas\u0131 genellikle bir i\u015fe yaramaz. <\/span>
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\u0130\u015fe yarayan \u00e7\u00f6z\u00fcmler, bilin\u00e7alt\u0131 devreye girdi\u011finde ve i\u00e7sel denetimin frenleri serbest b\u0131rak\u0131ld\u0131\u011f\u0131nda g\u00fcn \u0131\u015f\u0131\u011f\u0131na \u00e7\u0131kar. <\/span>
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K\u00fc\u00e7\u00fcmseme: \u00c7o\u011funlukla anlamad\u0131\u011f\u0131m\u0131z d\u00fc\u015f\u00fcnceleri k\u00fc\u00e7\u00fcms\u00fcyoruz. Fakat bilmemiz laz\u0131m ki, ortaya at\u0131lan fikirlere dudak b\u00fckme ve burun k\u0131v\u0131rma, yarat\u0131c\u0131l\u0131\u011f\u0131n d\u00fc\u015fman\u0131. Yarat\u0131c\u0131l\u0131\u011f\u0131 ama\u00e7layan ve hedefleyen toplant\u0131larda her g\u00f6r\u00fc\u015fe ve fikre ho\u015fg\u00f6r\u00fcyle yakla\u015fmak \u015fart. <\/span>
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Ele\u015ftiri korkusu: Y\u00f6neticilerdeki k\u00fc\u00e7\u00fcmseme e\u011filimi, \u00e7al\u0131\u015fanlarda \u00f6zg\u00fcven eksikli\u011fine yol a\u00e7ar. Yanl\u0131\u015f anla\u015f\u0131lma endi\u015fesi nedeniyle \u015firket y\u00f6netiminin \u00f6zellikle orta ve alt kademedeki elemanlar\u0131 kendi kendilerine sans\u00fcr uygular. Baz\u0131lar\u0131 da \u00f6nerdikleri \u00e7\u00f6z\u00fcm kabul edildi\u011finde, \u201cO zaman bu i\u015fi sen yap\u201d denilmesini istemedikleri i\u00e7in susar. <\/span>
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Pe\u015fin h\u00fck\u00fcmler: Yeni d\u00fc\u015f\u00fcnceleri de\u011ferlendirirken, d\u00fc\u015f\u00fcnce sahiplerinin makamlar\u0131na ve ya\u015flar\u0131na bak\u0131lmas\u0131 yanl\u0131\u015f olur. Umutlar\u0131, hayalleri, becerileri ve \u00f6zlemleri olan her ki\u015fi potansiyel de olsa bir yarat\u0131c\u0131l\u0131\u011fa sahiptir. <\/span>
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BA\u015eARISIZLIKTAN BA\u015eARIYI \u00d6\u011eRENEN BA\u015eKAN<\/strong><\/span>
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ABD\u2019nin 16 kez ba\u015fkanl\u0131k se\u00e7imine kat\u0131lm\u0131\u015f ama y\u0131lmay\u0131p 17\u2019ncisinde ba\u015fkan se\u00e7ilmi\u015f olan Abraham Lincoln bir s\u00f6z\u00fcnde, \u201cE\u011fer bir a\u011fa\u00e7 keseceksem ve bunun i\u00e7in bir saatim varsa, 45 dakika baltam\u0131 bilerim\u201d diyor. Yenilik\u00e7ilik yakla\u015f\u0131m\u0131 zaman alan, ayr\u0131ca duygu yo\u011funlu\u011fu, hayal g\u00fcc\u00fc ve sezgi gerektiren bir s\u00fcre\u00e7. <\/span>
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Evet, kolay de\u011fil ama \u015furas\u0131 da bir ger\u00e7ek ki, bug\u00fcn\u00fcn ve yar\u0131n\u0131n sorunlar\u0131n\u0131, sadece d\u00fcn\u00fcn d\u00fc\u015f\u00fcnceleriyle \u00e7\u00f6z\u00fclmesi de m\u00fcmk\u00fcn de\u011fil. Yeni d\u00fc\u015f\u00fcncelere ihtiyac\u0131m\u0131z var.<\/span>
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Yeni d\u00fc\u015f\u00fcncelerin pe\u015fine d\u00fc\u015fecekseniz akl\u0131n\u0131zda bulunsun: S\u0131k\u0131 kurallar yarat\u0131c\u0131l\u0131\u011f\u0131 dar bir alana s\u0131k\u0131\u015ft\u0131r\u0131yor. Bundan kurtulmak laz\u0131m. <\/span>
Benden s\u00f6ylemesi...<\/span>
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Hepimize yeni \u00fcr\u00fcnler filizlendirecek yeni d\u00fc\u015f\u00fcnceler diliyorum.<\/span><\/p> \t\t\t\t","slug":"dijitallesme-hizlanirken-girisimcilik-ve-yenilikcilige-ihtiyac-artiyor","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijitalle\u015fme h\u0131zlan\u0131rken giri\u015fimcilik ve yenilik\u00e7ili\u011fe ihtiya\u00e7 art\u0131yor","meta_description":"Hakan G\u00fclda\u011f","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1049,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}