{"status":true,"post":{"id":21538,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:09:11","created_at":"2020-02-20T21:00:00.000000Z","updated_at":"2022-10-24T11:09:11.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21538,"is_featured":0,"title":"Dijital pazarlaman\u0131n \u015fifresi kelimeler","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Dijital pazarlaman\u0131n \u00f6z\u00fc, kelimelere dayan\u0131r. \u0130\u015finizle ilgili en do\u011fru kelimelere hakim iseniz dijitalde rakiplerinize fark atars\u0131n\u0131z. \u0130ster internet sitesi kurun, ister internet reklam\u0131 yay\u0131nlay\u0131n. Hepsinde anahtar, kelimelerdir.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><\/p>  <p><span class=\"large\">Dijital d\u00fcnyada ekmek teknesini ayakta tutman\u0131n s\u0131rr\u0131, ne banka finansman\u0131na ne de ortaklar\u0131n \u00f6zsermayesine dayan\u0131yor. G\u00fcn\u00fcm\u00fcz rekabet \u015fartlar\u0131nda ayakta kalmak, hatta bir ad\u0131m \u00f6ne ge\u00e7mek i\u00e7in evvela i\u015finizle ilgili en do\u011fru anahtar kelimelere sahip olman\u0131z ve sonra onlar\u0131 do\u011fru yerlerde kullanabilmeniz gerekiyor. \u015eimdi s\u0131ralayaca\u011f\u0131m\u0131z siteleri kullanarak, tek kuru\u015f \u00f6demeden, on binlerce liraya e\u015fde\u011fer pazar, rakip ve \u00fcr\u00fcn analizi verilerine eri\u015febilirsiniz. Google Ads Anahtar Kelime Planlay\u0131c\u0131s\u0131, Similarweb, Alexa, Ahrefs, Semrush, Moz, Answer the public, Ubersuggest, Seobility, Jaaxy, Keywordtool.io, Google Search Console, Soovle.<\/span><br><span class=\"large\"> Bu ara\u00e7lardan tamamen \u00fccretsiz olan Google Anahtar Kelime Planlay\u0131c\u0131\u2019y\u0131 nas\u0131l verimli kullanabilece\u011finizi anlatmak istiyorum. <\/span><\/p>  <p><span class=\"large\"><strong>3 FAYDASI OLACAK<\/strong><\/span><\/p>  <p><span class=\"large\">Temelde size \u00fc\u00e7 faydas\u0131 olacak. Birincisi, hem internet reklam\u0131 verirken hem de internet sitenizde makale ve i\u00e7erik yazarken ihtiyac\u0131n\u0131z olan anahtar kelimeleri buradan s\u00fczebileceksiniz. \u0130kincisi, en \u00f6nemli rakiplerinizin internet sitesi \u00fczerinde ara\u015ft\u0131rma yapt\u0131rarak hangi anahtar kelimeleri kulland\u0131klar\u0131n\u0131 \u00f6\u011frenebileceksiniz. \u00dc\u00e7\u00fcnc\u00fcs\u00fc ise e\u011fer Google reklam\u0131 yay\u0131nlamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, hangi anahtar kelimenin reklam maliyetinin ne oldu\u011funu \u00f6\u011frenebileceksiniz.<\/span><\/p>  <p><span class=\"large\"><strong>ANAHTAR KEL\u0130ME PLANLAYICISI<\/strong><\/span><\/p>  <p><span class=\"large\">1 - Google Ads hesab\u0131 a\u00e7\u0131n. Hesab\u0131 a\u00e7mak \u00fccretsiz. \u00d6nce bir gmail hesab\u0131na sahip olmak gerekiyor.<\/span><br><span class=\"large\"> 2 - Google Ads i\u00e7erisinde \u00fcst men\u00fcden Ara\u00e7lar ve Ayarlara t\u0131klay\u0131n. A\u00e7\u0131lan men\u00fcden Planlama &gt; Anahtar Kelime Planlay\u0131c\u0131\u2019ya gidin. Kar\u015f\u0131n\u0131za iki kutu \u00e7\u0131kacak: \u2018Yeni anahtar kelimeler ke\u015ffedin\u2019 ve \u2018Arama hacmi ve tahminleri al\u0131n\u2019.<\/span><br><span class=\"large\"> 3 - \u00d6nce, \u2018Yeni anahtar kelimeler ke\u015ffedin\u2019 b\u00f6l\u00fcm\u00fcne girin. Buras\u0131, sitenizde arama motoru ayarlamalar\u0131 yapmak amac\u0131yla mutlaka kullanman\u0131z gereken en \u00f6nemli anahtar kelimeleri size bildirecek. <\/span><br><span class=\"large\"> 4 - \u015eimdi, satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn veya hizmetle ilgili en \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz <\/span><br><span class=\"large\"> 3 kelimeyi veya kelime grubunu bu alana girin ve Sonu\u00e7lar\u0131 G\u00f6ster\u2019e t\u0131klay\u0131n. \u00d6rne\u011fin ben \u015fu anahtar kelimeleri girdim ve kar\u015f\u0131ma 3.246 tane ili\u015fkili anahtar kelime \u00f6nerisi geldi; erkek g\u00f6mle\u011fi, pamuk g\u00f6mlek, keten g\u00f6mlek.<\/span><br><span class=\"large\"> 5 - Bu kadar fazla say\u0131da anahtar kelime kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131ndan fazla bir \u015fey de\u011fil. Ufuk a\u00e7\u0131c\u0131. Bir \u015feyler \u00f6\u011frenebilmeniz i\u00e7in daha rafine sonu\u00e7 laz\u0131m. O zaman bu sonu\u00e7lar\u0131 filtrelemek gerekir. <\/span><br><span class=\"large\"> 6 - Filtre Ekle\u2019ye t\u0131klay\u0131n. A\u00e7\u0131lan pencerede \u2018anahtar kelime metni\u2019ne t\u0131klay\u0131n. Kar\u015f\u0131n\u0131za gelen pencerede i\u00e7erir veya i\u00e7ermez se\u00e7eneklerine g\u00f6re yapaca\u011f\u0131n\u0131z ara\u015ft\u0131rmada ula\u015fmak istedi\u011finiz veya d\u0131\u015far\u0131da b\u0131rakmak istedi\u011finiz kelimeleri girerek arama yap\u0131n. \u00d6rne\u011fin ben, i\u00e7erir\u2019i se\u00e7erek \u2018fiyat, ucuz\u2019 kelimelerini girdim. Sonu\u00e7 say\u0131s\u0131 3 binden 32\u2019ye d\u00fc\u015ft\u00fc. <\/span><br><span class=\"large\"> 7 - Aramalar\u0131n\u0131z\u0131 daha rafine hale getirmek i\u00e7in dil ve \u00fclke se\u00e7in. \u00d6rne\u011fin Fransa\u2019ya g\u00f6mlek satmak istiyorsan\u0131z dili Frans\u0131zca, yeri Fransa olarak de\u011fi\u015ftirin.<\/span><\/p>  \t\t\t\t","slug":"dijital-pazarlamanin-sifresi-kelimeler","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital pazarlaman\u0131n \u015fifresi kelimeler","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1087,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21637,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21538,"locale":"tr","category_id":73,"title":"Dijital pazarlaman\u0131n \u015fifresi kelimeler","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Dijital pazarlaman\u0131n \u00f6z\u00fc, kelimelere dayan\u0131r. \u0130\u015finizle ilgili en do\u011fru kelimelere hakim iseniz dijitalde rakiplerinize fark atars\u0131n\u0131z. \u0130ster internet sitesi kurun, ister internet reklam\u0131 yay\u0131nlay\u0131n. Hepsinde anahtar, kelimelerdir.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><\/p>  <p><span class=\"large\">Dijital d\u00fcnyada ekmek teknesini ayakta tutman\u0131n s\u0131rr\u0131, ne banka finansman\u0131na ne de ortaklar\u0131n \u00f6zsermayesine dayan\u0131yor. G\u00fcn\u00fcm\u00fcz rekabet \u015fartlar\u0131nda ayakta kalmak, hatta bir ad\u0131m \u00f6ne ge\u00e7mek i\u00e7in evvela i\u015finizle ilgili en do\u011fru anahtar kelimelere sahip olman\u0131z ve sonra onlar\u0131 do\u011fru yerlerde kullanabilmeniz gerekiyor. \u015eimdi s\u0131ralayaca\u011f\u0131m\u0131z siteleri kullanarak, tek kuru\u015f \u00f6demeden, on binlerce liraya e\u015fde\u011fer pazar, rakip ve \u00fcr\u00fcn analizi verilerine eri\u015febilirsiniz. Google Ads Anahtar Kelime Planlay\u0131c\u0131s\u0131, Similarweb, Alexa, Ahrefs, Semrush, Moz, Answer the public, Ubersuggest, Seobility, Jaaxy, Keywordtool.io, Google Search Console, Soovle.<\/span><br><span class=\"large\"> Bu ara\u00e7lardan tamamen \u00fccretsiz olan Google Anahtar Kelime Planlay\u0131c\u0131\u2019y\u0131 nas\u0131l verimli kullanabilece\u011finizi anlatmak istiyorum. <\/span><\/p>  <p><span class=\"large\"><strong>3 FAYDASI OLACAK<\/strong><\/span><\/p>  <p><span class=\"large\">Temelde size \u00fc\u00e7 faydas\u0131 olacak. Birincisi, hem internet reklam\u0131 verirken hem de internet sitenizde makale ve i\u00e7erik yazarken ihtiyac\u0131n\u0131z olan anahtar kelimeleri buradan s\u00fczebileceksiniz. \u0130kincisi, en \u00f6nemli rakiplerinizin internet sitesi \u00fczerinde ara\u015ft\u0131rma yapt\u0131rarak hangi anahtar kelimeleri kulland\u0131klar\u0131n\u0131 \u00f6\u011frenebileceksiniz. \u00dc\u00e7\u00fcnc\u00fcs\u00fc ise e\u011fer Google reklam\u0131 yay\u0131nlamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, hangi anahtar kelimenin reklam maliyetinin ne oldu\u011funu \u00f6\u011frenebileceksiniz.<\/span><\/p>  <p><span class=\"large\"><strong>ANAHTAR KEL\u0130ME PLANLAYICISI<\/strong><\/span><\/p>  <p><span class=\"large\">1 - Google Ads hesab\u0131 a\u00e7\u0131n. Hesab\u0131 a\u00e7mak \u00fccretsiz. \u00d6nce bir gmail hesab\u0131na sahip olmak gerekiyor.<\/span><br><span class=\"large\"> 2 - Google Ads i\u00e7erisinde \u00fcst men\u00fcden Ara\u00e7lar ve Ayarlara t\u0131klay\u0131n. A\u00e7\u0131lan men\u00fcden Planlama &gt; Anahtar Kelime Planlay\u0131c\u0131\u2019ya gidin. Kar\u015f\u0131n\u0131za iki kutu \u00e7\u0131kacak: \u2018Yeni anahtar kelimeler ke\u015ffedin\u2019 ve \u2018Arama hacmi ve tahminleri al\u0131n\u2019.<\/span><br><span class=\"large\"> 3 - \u00d6nce, \u2018Yeni anahtar kelimeler ke\u015ffedin\u2019 b\u00f6l\u00fcm\u00fcne girin. Buras\u0131, sitenizde arama motoru ayarlamalar\u0131 yapmak amac\u0131yla mutlaka kullanman\u0131z gereken en \u00f6nemli anahtar kelimeleri size bildirecek. <\/span><br><span class=\"large\"> 4 - \u015eimdi, satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn veya hizmetle ilgili en \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz <\/span><br><span class=\"large\"> 3 kelimeyi veya kelime grubunu bu alana girin ve Sonu\u00e7lar\u0131 G\u00f6ster\u2019e t\u0131klay\u0131n. \u00d6rne\u011fin ben \u015fu anahtar kelimeleri girdim ve kar\u015f\u0131ma 3.246 tane ili\u015fkili anahtar kelime \u00f6nerisi geldi; erkek g\u00f6mle\u011fi, pamuk g\u00f6mlek, keten g\u00f6mlek.<\/span><br><span class=\"large\"> 5 - Bu kadar fazla say\u0131da anahtar kelime kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131ndan fazla bir \u015fey de\u011fil. Ufuk a\u00e7\u0131c\u0131. Bir \u015feyler \u00f6\u011frenebilmeniz i\u00e7in daha rafine sonu\u00e7 laz\u0131m. O zaman bu sonu\u00e7lar\u0131 filtrelemek gerekir. <\/span><br><span class=\"large\"> 6 - Filtre Ekle\u2019ye t\u0131klay\u0131n. A\u00e7\u0131lan pencerede \u2018anahtar kelime metni\u2019ne t\u0131klay\u0131n. Kar\u015f\u0131n\u0131za gelen pencerede i\u00e7erir veya i\u00e7ermez se\u00e7eneklerine g\u00f6re yapaca\u011f\u0131n\u0131z ara\u015ft\u0131rmada ula\u015fmak istedi\u011finiz veya d\u0131\u015far\u0131da b\u0131rakmak istedi\u011finiz kelimeleri girerek arama yap\u0131n. \u00d6rne\u011fin ben, i\u00e7erir\u2019i se\u00e7erek \u2018fiyat, ucuz\u2019 kelimelerini girdim. Sonu\u00e7 say\u0131s\u0131 3 binden 32\u2019ye d\u00fc\u015ft\u00fc. <\/span><br><span class=\"large\"> 7 - Aramalar\u0131n\u0131z\u0131 daha rafine hale getirmek i\u00e7in dil ve \u00fclke se\u00e7in. \u00d6rne\u011fin Fransa\u2019ya g\u00f6mlek satmak istiyorsan\u0131z dili Frans\u0131zca, yeri Fransa olarak de\u011fi\u015ftirin.<\/span><\/p>  \t\t\t\t","slug":"dijital-pazarlamanin-sifresi-kelimeler","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital pazarlaman\u0131n \u015fifresi kelimeler","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1087,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}