{"status":true,"post":{"id":35364,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 22:02:38","created_at":"2022-10-13T21:00:00.000000Z","updated_at":"2022-10-24T19:02:38.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":35364,"is_featured":0,"title":"Dijital pazarlamada matbaan\u0131n g\u00fcc\u00fc","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Matbaalardan \u00e7\u0131kan yay\u0131nlara dayanan reklamc\u0131l\u0131k y\u00fczy\u0131llard\u0131r var ve h\u00e2l\u00e2 m\u00fc\u015fterilere ula\u015fman\u0131n en etkili yollar\u0131ndan biri olmaya devam ediyor. Bas\u0131l\u0131 materyallerin g\u00fcc\u00fcn\u00fc hafife al\u0131yorsan\u0131z bu yaz\u0131ya g\u00f6z atman\u0131zda yarar var.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Dijital \u00e7a\u011fda, pek \u00e7ok insan bilgiyi online mecralardan almay\u0131 tercih etse de bas\u0131l\u0131 reklamc\u0131l\u0131k, h\u00e2l\u00e2 ba\u015far\u0131l\u0131 bir pazarlama stratejisinin \u00f6nemli par\u00e7alar\u0131ndan biri olarak g\u00f6z doldurmaya devam ediyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>GEN\u0130\u015e K\u0130TLEYE ULA\u015eIM<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bas\u0131l\u0131 reklamc\u0131l\u0131\u011f\u0131n g\u00fc\u00e7l\u00fc bir ara\u00e7 olmas\u0131n\u0131n birka\u00e7 nedeni var. \u0130lk olarak, geni\u015f bir kitleye ula\u015fman\u0131z\u0131 sa\u011flar. Dar bir \u015fekilde hedeflenebilen internet reklamc\u0131l\u0131\u011f\u0131n\u0131n aksine bas\u0131l\u0131 reklamc\u0131l\u0131k, yay\u0131n\u0131 eline alan herkes taraf\u0131ndan g\u00f6r\u00fcl\u00fcr. Bu, marka bilinirli\u011fi olu\u015fturman\u0131n ve yeni m\u00fc\u015fterilere ula\u015fman\u0131n harika bir yoludur.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>T\u00dcKET\u0130C\u0130 \u0130\u00c7\u0130N G\u00dcVEN\u0130L\u0130R<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130kincisi, bas\u0131l\u0131 reklamlara t\u00fcketiciler taraf\u0131ndan g\u00fcvenilir. Amerika Gazete Birli\u011fi\u2019nin yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re, insanlar\u0131n y\u00fczde 82\u2019si gazetelerdeki bilgilere g\u00fcvendi\u011fini s\u00f6yl\u00fcyor. Bunun nedeni, insanlar\u0131n bas\u0131l\u0131 yay\u0131nlarda reklam g\u00f6rmeye al\u0131\u015fk\u0131n olmalar\u0131 ve bu reklamlar\u0131n devlet taraf\u0131ndan d\u00fczenlendi\u011fini bilmeleridir. Buna kar\u015f\u0131l\u0131k, insanlar\u0131n yaln\u0131zca y\u00fczde 33\u2019\u00fc internette bulduklar\u0131 bilgilere g\u00fcveniyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>DAHA FAZLA TRAF\u0130K<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00dc\u00e7\u00fcnc\u00fcs\u00fc, bas\u0131l\u0131 reklamc\u0131l\u0131k, web sitelerine trafik \u00e7ekmede etkilidir. ComScore taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, bas\u0131l\u0131 reklamlar\u0131n online reklamlardan iki kat daha fazla trafik olu\u015fturdu\u011funu tespit etti. Bunun nedeni, insanlar\u0131n gazete ve dergilerdeki ilgin\u00e7 reklamlar\u0131 taramalar\u0131 ve ard\u0131ndan bu reklamlarda sunulan \u00fcr\u00fcnler veya hizmetler hakk\u0131nda daha fazla bilgi edinmek i\u00e7in reklamda yazan internet sitelerine giri\u015f yapmalar\u0131 olarak g\u00f6steriliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Son olarak, markan\u0131z i\u00e7in olumlu bir imaj yaratmak amac\u0131yla bas\u0131l\u0131 reklam kullan\u0131labilir. Do\u011fru yap\u0131ld\u0131\u011f\u0131nda, \u015firketinizin g\u00fcvenilir ve profesyonel g\u00f6r\u00fcnmesini sa\u011flayabilir.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>BASILI REKLAMCILI\u011eI KULLANMAK \u0130\u00c7\u0130N T\u00dcYOLAR<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Bas\u0131l\u0131 reklamc\u0131l\u0131\u011f\u0131 dijital pazarlama stratejinizin bir par\u00e7as\u0131 olarak nas\u0131l kullanabilirsiniz? \u0130\u015fte baz\u0131 ipu\u00e7lar\u0131:<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Reklam kampanyan\u0131z\u0131 dikkatli bir \u015fekilde planlay\u0131n: Di\u011fer t\u00fcm reklamc\u0131l\u0131k bi\u00e7imleri gibi bas\u0131l\u0131 reklamlarda da ba\u015far\u0131, \u00f6nceden planlamaya ve hedef kitlenizi do\u011fru \u015fekilde hedeflemeye ba\u011fl\u0131. M\u00fc\u015fterilerinizin hangi yay\u0131nlar\u0131 okudu\u011funu bildi\u011finizden emin olun ve reklam\u0131n\u0131z\u0131 buna g\u00f6re tasarlay\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> G\u00f6z al\u0131c\u0131 g\u00f6rseller kullan\u0131n: \u0130nsanlar g\u00f6rsel olarak \u00e7ekici reklamlara \u00e7ekilir. Bu nedenle reklam\u0131n\u0131z\u0131n rekabette \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131ndan emin olun. \u00dcr\u00fcn veya hizmetinize dikkat \u00e7ekmek i\u00e7in parlak renkler, \u00e7ekici grafikler ve ak\u0131lda kal\u0131c\u0131 sloganlar kullan\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130lgi \u00e7ekici bir ba\u015fl\u0131k yaz\u0131n: Ba\u015fl\u0131k, reklam\u0131n\u0131z\u0131n en \u00f6nemli k\u0131sm\u0131d\u0131r. Bu nedenle okuyucular\u0131n dikkatini \u00e7ekecek ve \u00fcr\u00fcn veya hizmetiniz hakk\u0131nda daha fazla bilgi edinmek istemelerini sa\u011flayacak bir \u015feyler yazmak i\u00e7in zaman ay\u0131r\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Mesaj\u0131n\u0131z\u0131 k\u0131sa tutun: \u0130nsanlar\u0131n bas\u0131l\u0131 reklamlarda \u00fcr\u00fcn veya hizmetlerle ilgili uzun a\u00e7\u0131klamalar\u0131 okumak i\u00e7in zamanlar\u0131 yoktur. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Mesaj\u0131n\u0131z\u0131 k\u0131sa ve \u00f6z tutun. Okuyucular\u0131n dikkatini \u00e7ekecek ve sunduklar\u0131n\u0131z hakk\u0131nda daha fazlas\u0131n\u0131 \u00f6\u011frenmek istemelerini sa\u011flayacak g\u00fc\u00e7l\u00fc ifadeler kullan\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Harekete ge\u00e7irici bir mesaj ekleyin: Reklam\u0131n\u0131z, okuyuculara daha sonra ne yapmalar\u0131n\u0131 istedi\u011finizi s\u00f6ylemeli. Mesela, \u2018web sitemizi ziyaret edin\u2019, \u2018daha fazla bilgi i\u00e7in bizi hemen aray\u0131n\u2019 veya \u2018y\u00fcz y\u00fcze bilgi almak i\u00e7in en yak\u0131n ma\u011fazam\u0131za gelin\u2019 gibi. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Harekete ge\u00e7irici bir mesaj eklemezseniz, reklam\u0131n\u0131z\u0131 okuduktan sonra ba\u015fka ne yapaca\u011f\u0131n\u0131 bilemeyen potansiyel m\u00fc\u015fterileri kaybedebilirsiniz.<\/span><\/p>  \t\t\t\t","slug":"dijital-pazarlamada-matbaanin-gucu","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital pazarlamada matbaan\u0131n g\u00fcc\u00fc","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":2433,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":35463,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":35364,"locale":"tr","category_id":73,"title":"Dijital pazarlamada matbaan\u0131n g\u00fcc\u00fc","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Matbaalardan \u00e7\u0131kan yay\u0131nlara dayanan reklamc\u0131l\u0131k y\u00fczy\u0131llard\u0131r var ve h\u00e2l\u00e2 m\u00fc\u015fterilere ula\u015fman\u0131n en etkili yollar\u0131ndan biri olmaya devam ediyor. Bas\u0131l\u0131 materyallerin g\u00fcc\u00fcn\u00fc hafife al\u0131yorsan\u0131z bu yaz\u0131ya g\u00f6z atman\u0131zda yarar var.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Dijital \u00e7a\u011fda, pek \u00e7ok insan bilgiyi online mecralardan almay\u0131 tercih etse de bas\u0131l\u0131 reklamc\u0131l\u0131k, h\u00e2l\u00e2 ba\u015far\u0131l\u0131 bir pazarlama stratejisinin \u00f6nemli par\u00e7alar\u0131ndan biri olarak g\u00f6z doldurmaya devam ediyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>GEN\u0130\u015e K\u0130TLEYE ULA\u015eIM<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bas\u0131l\u0131 reklamc\u0131l\u0131\u011f\u0131n g\u00fc\u00e7l\u00fc bir ara\u00e7 olmas\u0131n\u0131n birka\u00e7 nedeni var. \u0130lk olarak, geni\u015f bir kitleye ula\u015fman\u0131z\u0131 sa\u011flar. Dar bir \u015fekilde hedeflenebilen internet reklamc\u0131l\u0131\u011f\u0131n\u0131n aksine bas\u0131l\u0131 reklamc\u0131l\u0131k, yay\u0131n\u0131 eline alan herkes taraf\u0131ndan g\u00f6r\u00fcl\u00fcr. Bu, marka bilinirli\u011fi olu\u015fturman\u0131n ve yeni m\u00fc\u015fterilere ula\u015fman\u0131n harika bir yoludur.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>T\u00dcKET\u0130C\u0130 \u0130\u00c7\u0130N G\u00dcVEN\u0130L\u0130R<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130kincisi, bas\u0131l\u0131 reklamlara t\u00fcketiciler taraf\u0131ndan g\u00fcvenilir. Amerika Gazete Birli\u011fi\u2019nin yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re, insanlar\u0131n y\u00fczde 82\u2019si gazetelerdeki bilgilere g\u00fcvendi\u011fini s\u00f6yl\u00fcyor. Bunun nedeni, insanlar\u0131n bas\u0131l\u0131 yay\u0131nlarda reklam g\u00f6rmeye al\u0131\u015fk\u0131n olmalar\u0131 ve bu reklamlar\u0131n devlet taraf\u0131ndan d\u00fczenlendi\u011fini bilmeleridir. Buna kar\u015f\u0131l\u0131k, insanlar\u0131n yaln\u0131zca y\u00fczde 33\u2019\u00fc internette bulduklar\u0131 bilgilere g\u00fcveniyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>DAHA FAZLA TRAF\u0130K<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00dc\u00e7\u00fcnc\u00fcs\u00fc, bas\u0131l\u0131 reklamc\u0131l\u0131k, web sitelerine trafik \u00e7ekmede etkilidir. ComScore taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, bas\u0131l\u0131 reklamlar\u0131n online reklamlardan iki kat daha fazla trafik olu\u015fturdu\u011funu tespit etti. Bunun nedeni, insanlar\u0131n gazete ve dergilerdeki ilgin\u00e7 reklamlar\u0131 taramalar\u0131 ve ard\u0131ndan bu reklamlarda sunulan \u00fcr\u00fcnler veya hizmetler hakk\u0131nda daha fazla bilgi edinmek i\u00e7in reklamda yazan internet sitelerine giri\u015f yapmalar\u0131 olarak g\u00f6steriliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Son olarak, markan\u0131z i\u00e7in olumlu bir imaj yaratmak amac\u0131yla bas\u0131l\u0131 reklam kullan\u0131labilir. Do\u011fru yap\u0131ld\u0131\u011f\u0131nda, \u015firketinizin g\u00fcvenilir ve profesyonel g\u00f6r\u00fcnmesini sa\u011flayabilir.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>BASILI REKLAMCILI\u011eI KULLANMAK \u0130\u00c7\u0130N T\u00dcYOLAR<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Bas\u0131l\u0131 reklamc\u0131l\u0131\u011f\u0131 dijital pazarlama stratejinizin bir par\u00e7as\u0131 olarak nas\u0131l kullanabilirsiniz? \u0130\u015fte baz\u0131 ipu\u00e7lar\u0131:<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Reklam kampanyan\u0131z\u0131 dikkatli bir \u015fekilde planlay\u0131n: Di\u011fer t\u00fcm reklamc\u0131l\u0131k bi\u00e7imleri gibi bas\u0131l\u0131 reklamlarda da ba\u015far\u0131, \u00f6nceden planlamaya ve hedef kitlenizi do\u011fru \u015fekilde hedeflemeye ba\u011fl\u0131. M\u00fc\u015fterilerinizin hangi yay\u0131nlar\u0131 okudu\u011funu bildi\u011finizden emin olun ve reklam\u0131n\u0131z\u0131 buna g\u00f6re tasarlay\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> G\u00f6z al\u0131c\u0131 g\u00f6rseller kullan\u0131n: \u0130nsanlar g\u00f6rsel olarak \u00e7ekici reklamlara \u00e7ekilir. Bu nedenle reklam\u0131n\u0131z\u0131n rekabette \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131ndan emin olun. \u00dcr\u00fcn veya hizmetinize dikkat \u00e7ekmek i\u00e7in parlak renkler, \u00e7ekici grafikler ve ak\u0131lda kal\u0131c\u0131 sloganlar kullan\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130lgi \u00e7ekici bir ba\u015fl\u0131k yaz\u0131n: Ba\u015fl\u0131k, reklam\u0131n\u0131z\u0131n en \u00f6nemli k\u0131sm\u0131d\u0131r. Bu nedenle okuyucular\u0131n dikkatini \u00e7ekecek ve \u00fcr\u00fcn veya hizmetiniz hakk\u0131nda daha fazla bilgi edinmek istemelerini sa\u011flayacak bir \u015feyler yazmak i\u00e7in zaman ay\u0131r\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Mesaj\u0131n\u0131z\u0131 k\u0131sa tutun: \u0130nsanlar\u0131n bas\u0131l\u0131 reklamlarda \u00fcr\u00fcn veya hizmetlerle ilgili uzun a\u00e7\u0131klamalar\u0131 okumak i\u00e7in zamanlar\u0131 yoktur. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Mesaj\u0131n\u0131z\u0131 k\u0131sa ve \u00f6z tutun. Okuyucular\u0131n dikkatini \u00e7ekecek ve sunduklar\u0131n\u0131z hakk\u0131nda daha fazlas\u0131n\u0131 \u00f6\u011frenmek istemelerini sa\u011flayacak g\u00fc\u00e7l\u00fc ifadeler kullan\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Harekete ge\u00e7irici bir mesaj ekleyin: Reklam\u0131n\u0131z, okuyuculara daha sonra ne yapmalar\u0131n\u0131 istedi\u011finizi s\u00f6ylemeli. Mesela, \u2018web sitemizi ziyaret edin\u2019, \u2018daha fazla bilgi i\u00e7in bizi hemen aray\u0131n\u2019 veya \u2018y\u00fcz y\u00fcze bilgi almak i\u00e7in en yak\u0131n ma\u011fazam\u0131za gelin\u2019 gibi. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Harekete ge\u00e7irici bir mesaj eklemezseniz, reklam\u0131n\u0131z\u0131 okuduktan sonra ba\u015fka ne yapaca\u011f\u0131n\u0131 bilemeyen potansiyel m\u00fc\u015fterileri kaybedebilirsiniz.<\/span><\/p>  \t\t\t\t","slug":"dijital-pazarlamada-matbaanin-gucu","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital pazarlamada matbaan\u0131n g\u00fcc\u00fc","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":2433,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}