{"status":true,"post":{"id":22873,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:21:57","created_at":"2020-09-03T21:00:00.000000Z","updated_at":"2022-10-24T11:21:57.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22873,"is_featured":0,"title":"Dijital korkuyu a\u015fmak i\u00e7in 5 \u00f6neri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Baz\u0131 patronlar, genel m\u00fcd\u00fcrler ve \u00fcst d\u00fczey y\u00f6neticiler i\u00e7in anla\u015f\u0131lmaz ve karma\u015f\u0131k g\u00f6r\u00fcnen dijital d\u00fcnya beraberinde dijital bir korkuyu tetikliyor. Dijital korku ya\u015fayan y\u00f6neticiler firmalar\u0131n\u0131n rekabetten kopmas\u0131na neden oluyor. Oysa, korona gibi hastal\u0131klar\u0131 saymazsak her \u015feyin bir ilac\u0131 oldu\u011fu gibi dijital korkunun da ilac\u0131 var.<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00dcnl\u00fc siyaset\u00e7i Roosvelt, \u201cKorkmam\u0131z gereken tek \u015fey korkunun kendisidir\u201d diyor. Geli\u015fen yeni dijital teknolojiler ekseninde her \u015feyden endi\u015fe duyuyor ama ayn\u0131 zamanda hi\u00e7bir \u015fey de yapm\u0131yorsan\u0131z. Pazar\u0131n eninde sonunda size adapte olaca\u011f\u0131na inan\u0131yorsan\u0131z. M\u00fc\u015fterilerin her nas\u0131lsa bir g\u00fcn geri d\u00f6nece\u011fine eminseniz, \u2018dijital korku\u2019 size de bir miktar bula\u015fm\u0131\u015f demektir. \u0130\u015fte bunu a\u015fman\u0131za yard\u0131mc\u0131 olabilecek 5 \u00f6neri:<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>1- Bak\u0131\u015f a\u00e7\u0131n\u0131z\u0131 de\u011fi\u015ftirin:<\/strong> Dijital d\u00fcnya gen\u00e7 i\u015fi diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z yan\u0131l\u0131yorsunuz. Nas\u0131l iktisat iktisat\u00e7\u0131lara b\u0131rak\u0131lmayacak kadar \u00f6nemli ise dijital d\u00fcnya da gen\u00e7lere b\u0131rak\u0131lamayacak kadar \u00f6nemli. \u0130\u015fletmeniz i\u00e7in gelecek dijital d\u00f6n\u00fc\u015f\u00fcmde, aksi durumda bir gelecek yok! \u00d6rne\u011fin, firman\u0131z sosyal medyada \u00e7ok zay\u0131f ve nereden ba\u015flayaca\u011f\u0131n\u0131z\u0131 bilemedi\u011finiz i\u00e7in hi\u00e7 ad\u0131m atam\u0131yorsunuz. Sosyal medya dinlemesi ara\u00e7lar\u0131na abone olarak kitlenizi pasif izleme ile i\u015fe ba\u015flay\u0131n. Hedef kitlenizin, sizin veya rakiplerinizin \u00fcr\u00fcn ve hizmetleri hakk\u0131nda nerede, ne zaman, nas\u0131l tepkiler verdi\u011fini anl\u0131k olarak incelemeye al\u0131n. Bir sonraki aksiyon plan\u0131n\u0131 belirlemek i\u00e7in sa\u011flam bir zemin olu\u015fturdunuz i\u015fte.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>2 - Dijital blog yazmaya ba\u015flay\u0131n:<\/strong> Dijital pazarlama sekt\u00f6r\u00fcyle ilgili \u00f6\u011frendiklerinizi bir taraftan uygularken bir taraftan da yaz\u0131ya d\u00f6k\u00fcn. \u00c7evrenize anlat\u0131n, hatta dersler verin. Her g\u00fcn de\u011fi\u015fen ve geli\u015fen bu sekt\u00f6rde ba\u015fka t\u00fcrl\u00fc bir ad\u0131m \u00f6nde olman\u0131z m\u00fcmk\u00fcn de\u011fil. \u00d6rne\u011fin, bir halkla ili\u015fkiler ajans\u0131 y\u00f6neticisi olarak, geleneksel medya (bas\u0131l\u0131 gazete, dergi ve televizyon kanallar\u0131) i\u00e7in yazd\u0131\u011f\u0131n\u0131z bas\u0131n b\u00fcltenlerini unutun. Arama motoru kullan\u0131c\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131na odaklanan yeni bir yaz\u0131m tarz\u0131 geli\u015ftirmeye ba\u015flay\u0131n. S\u0131rad\u0131\u015f\u0131 bir h\u0131zla geli\u015fen ve farkl\u0131la\u015fan i\u00e7erik pazarlamas\u0131 d\u00fcnyas\u0131na dal\u0131n. Moz, Hubspot, Neil Patel, Social Media Examiner, Content Marketing Institute gibi bloglar\u0131 okuyun.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>3 - Dijital pazarlama bize \u00e7ok para kaybettirir: <\/strong>Yersiz bir korku. \u00c7\u00fcnk\u00fc \u00f6l\u00e7\u00fcmlenmesi zor olan geleneksel pazarlaman\u0131n aksine dijital pazarlamada yap\u0131lan yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc anl\u0131k olarak izleyebilirsiniz. Ancak, ya kendiniz sitenizden toplanan verileri analiz edebilecek kadar uzmanla\u015f\u0131n veya uzmanlardan destek al\u0131n. Arama motoru reklam\u0131na, arama motoru optimizasyonuna, makale \u00fcretimine, web sitesi h\u0131z\u0131na ve tasar\u0131m\u0131na yap\u0131lan yat\u0131r\u0131mlar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc fazlas\u0131yla ald\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fczde \u2018ge\u00e7 kalm\u0131\u015f\u0131z\u2019 diyeceksiniz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>4 - M\u00fc\u015fterinin gelecek hayalini daha net g\u00f6r\u00fcn:<\/strong> Koca bir m\u00fc\u015fteri kitlesine pazarlama yapmak eskidendi; \u015fimdi her bir fert i\u00e7in ayr\u0131 bir pazarlama stratejisi olu\u015fturma zaman\u0131. Geleneksel pazarlamada elle tutamad\u0131\u011f\u0131n\u0131z, g\u00f6zle g\u00f6remedi\u011finiz hayali bir kitleye at\u0131\u015f yaparken dijitalde capcanl\u0131 bir m\u00fc\u015fteri kitlesi ile anl\u0131k olarak muhatap olursunuz. M\u00fc\u015fteri geribildirimlerini do\u011frudan almak bazen can s\u0131k\u0131c\u0131 olsa da i\u015fletmenizin s\u0131rad\u0131\u015f\u0131 bir h\u0131zla b\u00fcy\u00fcmesine yard\u0131mc\u0131 olur. Hedef kitlenizin bir sonraki ad\u0131m\u0131n\u0131 ancak ve ancak dijital pazarlama ara\u00e7 ve gere\u00e7leri ile tahminleyebilece\u011finizi unutmay\u0131n. \u00dcretim ve hizmet s\u00fcre\u00e7lerinizin gelece\u011fini nas\u0131l \u015fekillendirmeniz gerekti\u011finin cevab\u0131 dijital varl\u0131klar\u0131n\u0131zdan toplad\u0131\u011f\u0131n\u0131z verilerin i\u00e7inde sakl\u0131.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>5 - Teknolojiye yat\u0131r\u0131m yaparken mesaj\u0131 kaybetmeyin<\/strong>: Esas olan pazarlama mesaj\u0131n\u0131zd\u0131r. M\u00fc\u015fterinin \u00fcr\u00fcn\u00fcn\u00fczden alaca\u011f\u0131 azami faydan\u0131n anlat\u0131labilmesidir. Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik g\u00f6zl\u00fckleri, chatbotlar (robot canl\u0131 sohbeti), veri analiz ara\u00e7lar\u0131, m\u00fc\u015fteri ili\u015fkileri programlar\u0131, yapay zeka yaz\u0131l\u0131mlar\u0131 sizi korkutmas\u0131n. Bunlar birer ara\u00e7 zenginli\u011fi. Hangi teknolojiye yat\u0131r\u0131m yaparsan\u0131z yap\u0131n, \u00e7ekirdek mesaj\u0131n\u0131z\u0131, o teknolojinin do\u011fru bir \u015fekilde aktard\u0131\u011f\u0131na emin olun. \u00c7\u00fcnk\u00fc teknoloji s\u00fcrekli de\u011fi\u015fir ama mesaj\u0131 alan ki\u015fi de\u011fi\u015fmez.<\/span><\/p>  \t\t\t\t","slug":"dijital-korkuyu-asmak-icin-5-oneri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital korkuyu a\u015fmak i\u00e7in 5 \u00f6neri","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1101,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22972,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22873,"locale":"tr","category_id":73,"title":"Dijital korkuyu a\u015fmak i\u00e7in 5 \u00f6neri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Baz\u0131 patronlar, genel m\u00fcd\u00fcrler ve \u00fcst d\u00fczey y\u00f6neticiler i\u00e7in anla\u015f\u0131lmaz ve karma\u015f\u0131k g\u00f6r\u00fcnen dijital d\u00fcnya beraberinde dijital bir korkuyu tetikliyor. Dijital korku ya\u015fayan y\u00f6neticiler firmalar\u0131n\u0131n rekabetten kopmas\u0131na neden oluyor. Oysa, korona gibi hastal\u0131klar\u0131 saymazsak her \u015feyin bir ilac\u0131 oldu\u011fu gibi dijital korkunun da ilac\u0131 var.<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00dcnl\u00fc siyaset\u00e7i Roosvelt, \u201cKorkmam\u0131z gereken tek \u015fey korkunun kendisidir\u201d diyor. Geli\u015fen yeni dijital teknolojiler ekseninde her \u015feyden endi\u015fe duyuyor ama ayn\u0131 zamanda hi\u00e7bir \u015fey de yapm\u0131yorsan\u0131z. Pazar\u0131n eninde sonunda size adapte olaca\u011f\u0131na inan\u0131yorsan\u0131z. M\u00fc\u015fterilerin her nas\u0131lsa bir g\u00fcn geri d\u00f6nece\u011fine eminseniz, \u2018dijital korku\u2019 size de bir miktar bula\u015fm\u0131\u015f demektir. \u0130\u015fte bunu a\u015fman\u0131za yard\u0131mc\u0131 olabilecek 5 \u00f6neri:<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>1- Bak\u0131\u015f a\u00e7\u0131n\u0131z\u0131 de\u011fi\u015ftirin:<\/strong> Dijital d\u00fcnya gen\u00e7 i\u015fi diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z yan\u0131l\u0131yorsunuz. Nas\u0131l iktisat iktisat\u00e7\u0131lara b\u0131rak\u0131lmayacak kadar \u00f6nemli ise dijital d\u00fcnya da gen\u00e7lere b\u0131rak\u0131lamayacak kadar \u00f6nemli. \u0130\u015fletmeniz i\u00e7in gelecek dijital d\u00f6n\u00fc\u015f\u00fcmde, aksi durumda bir gelecek yok! \u00d6rne\u011fin, firman\u0131z sosyal medyada \u00e7ok zay\u0131f ve nereden ba\u015flayaca\u011f\u0131n\u0131z\u0131 bilemedi\u011finiz i\u00e7in hi\u00e7 ad\u0131m atam\u0131yorsunuz. Sosyal medya dinlemesi ara\u00e7lar\u0131na abone olarak kitlenizi pasif izleme ile i\u015fe ba\u015flay\u0131n. Hedef kitlenizin, sizin veya rakiplerinizin \u00fcr\u00fcn ve hizmetleri hakk\u0131nda nerede, ne zaman, nas\u0131l tepkiler verdi\u011fini anl\u0131k olarak incelemeye al\u0131n. Bir sonraki aksiyon plan\u0131n\u0131 belirlemek i\u00e7in sa\u011flam bir zemin olu\u015fturdunuz i\u015fte.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>2 - Dijital blog yazmaya ba\u015flay\u0131n:<\/strong> Dijital pazarlama sekt\u00f6r\u00fcyle ilgili \u00f6\u011frendiklerinizi bir taraftan uygularken bir taraftan da yaz\u0131ya d\u00f6k\u00fcn. \u00c7evrenize anlat\u0131n, hatta dersler verin. Her g\u00fcn de\u011fi\u015fen ve geli\u015fen bu sekt\u00f6rde ba\u015fka t\u00fcrl\u00fc bir ad\u0131m \u00f6nde olman\u0131z m\u00fcmk\u00fcn de\u011fil. \u00d6rne\u011fin, bir halkla ili\u015fkiler ajans\u0131 y\u00f6neticisi olarak, geleneksel medya (bas\u0131l\u0131 gazete, dergi ve televizyon kanallar\u0131) i\u00e7in yazd\u0131\u011f\u0131n\u0131z bas\u0131n b\u00fcltenlerini unutun. Arama motoru kullan\u0131c\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131na odaklanan yeni bir yaz\u0131m tarz\u0131 geli\u015ftirmeye ba\u015flay\u0131n. S\u0131rad\u0131\u015f\u0131 bir h\u0131zla geli\u015fen ve farkl\u0131la\u015fan i\u00e7erik pazarlamas\u0131 d\u00fcnyas\u0131na dal\u0131n. Moz, Hubspot, Neil Patel, Social Media Examiner, Content Marketing Institute gibi bloglar\u0131 okuyun.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>3 - Dijital pazarlama bize \u00e7ok para kaybettirir: <\/strong>Yersiz bir korku. \u00c7\u00fcnk\u00fc \u00f6l\u00e7\u00fcmlenmesi zor olan geleneksel pazarlaman\u0131n aksine dijital pazarlamada yap\u0131lan yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc anl\u0131k olarak izleyebilirsiniz. Ancak, ya kendiniz sitenizden toplanan verileri analiz edebilecek kadar uzmanla\u015f\u0131n veya uzmanlardan destek al\u0131n. Arama motoru reklam\u0131na, arama motoru optimizasyonuna, makale \u00fcretimine, web sitesi h\u0131z\u0131na ve tasar\u0131m\u0131na yap\u0131lan yat\u0131r\u0131mlar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc fazlas\u0131yla ald\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fczde \u2018ge\u00e7 kalm\u0131\u015f\u0131z\u2019 diyeceksiniz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>4 - M\u00fc\u015fterinin gelecek hayalini daha net g\u00f6r\u00fcn:<\/strong> Koca bir m\u00fc\u015fteri kitlesine pazarlama yapmak eskidendi; \u015fimdi her bir fert i\u00e7in ayr\u0131 bir pazarlama stratejisi olu\u015fturma zaman\u0131. Geleneksel pazarlamada elle tutamad\u0131\u011f\u0131n\u0131z, g\u00f6zle g\u00f6remedi\u011finiz hayali bir kitleye at\u0131\u015f yaparken dijitalde capcanl\u0131 bir m\u00fc\u015fteri kitlesi ile anl\u0131k olarak muhatap olursunuz. M\u00fc\u015fteri geribildirimlerini do\u011frudan almak bazen can s\u0131k\u0131c\u0131 olsa da i\u015fletmenizin s\u0131rad\u0131\u015f\u0131 bir h\u0131zla b\u00fcy\u00fcmesine yard\u0131mc\u0131 olur. Hedef kitlenizin bir sonraki ad\u0131m\u0131n\u0131 ancak ve ancak dijital pazarlama ara\u00e7 ve gere\u00e7leri ile tahminleyebilece\u011finizi unutmay\u0131n. \u00dcretim ve hizmet s\u00fcre\u00e7lerinizin gelece\u011fini nas\u0131l \u015fekillendirmeniz gerekti\u011finin cevab\u0131 dijital varl\u0131klar\u0131n\u0131zdan toplad\u0131\u011f\u0131n\u0131z verilerin i\u00e7inde sakl\u0131.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>5 - Teknolojiye yat\u0131r\u0131m yaparken mesaj\u0131 kaybetmeyin<\/strong>: Esas olan pazarlama mesaj\u0131n\u0131zd\u0131r. M\u00fc\u015fterinin \u00fcr\u00fcn\u00fcn\u00fczden alaca\u011f\u0131 azami faydan\u0131n anlat\u0131labilmesidir. Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik g\u00f6zl\u00fckleri, chatbotlar (robot canl\u0131 sohbeti), veri analiz ara\u00e7lar\u0131, m\u00fc\u015fteri ili\u015fkileri programlar\u0131, yapay zeka yaz\u0131l\u0131mlar\u0131 sizi korkutmas\u0131n. Bunlar birer ara\u00e7 zenginli\u011fi. Hangi teknolojiye yat\u0131r\u0131m yaparsan\u0131z yap\u0131n, \u00e7ekirdek mesaj\u0131n\u0131z\u0131, o teknolojinin do\u011fru bir \u015fekilde aktard\u0131\u011f\u0131na emin olun. \u00c7\u00fcnk\u00fc teknoloji s\u00fcrekli de\u011fi\u015fir ama mesaj\u0131 alan ki\u015fi de\u011fi\u015fmez.<\/span><\/p>  \t\t\t\t","slug":"dijital-korkuyu-asmak-icin-5-oneri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital korkuyu a\u015fmak i\u00e7in 5 \u00f6neri","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1101,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}