{"status":true,"post":{"id":18169,"user_id":23,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-21 10:27:23","created_at":"2018-03-26T21:00:00.000000Z","updated_at":"2022-10-21T07:27:23.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":18169,"is_featured":0,"title":"Cirolarla ilgili geli\u015fmeler","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">T\u00fcrkiye \u0130statistik Kurumu 16 Mart 2018\u2019de Ocak 2018 ciro endekslerini a\u00e7\u0131klad\u0131. <\/span><br><span class=\"large\"> Bu verilere g\u00f6re; takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f sanayi ciro endeksi, 2018 y\u0131l\u0131 Ocak ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 26 artt\u0131. Mevsim ve takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f sanayi ciro endeksi ise bir \u00f6nceki aya g\u00f6re y\u00fczde 0.6 artt\u0131.<\/span><\/p>  <p><span class=\"large\">Sekt\u00f6rel bazda bakarsak; takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f in\u015faat ciro endeksi, 2018 y\u0131l\u0131 Ocak ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 50.3 artt\u0131. Mevsim ve takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f in\u015faat ciro endeksi ise bir \u00f6nceki aya g\u00f6re y\u00fczde 21.9 artt\u0131. Takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f ticaret ciro endeksi, 2018 y\u0131l\u0131 Ocak ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 21 artt\u0131. Mevsim ve takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f ticaret ciro endeksi ise bir \u00f6nceki aya g\u00f6re y\u00fczde 0.6 azald\u0131. Takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f hizmet ciro endeksi, 2018 y\u0131l\u0131 Ocak ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 26.4 artt\u0131. Mevsim ve takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f hizmet ciro endeksi ise bir \u00f6nceki aya g\u00f6re y\u00fczde 1.9 artt\u0131.<\/span><\/p>  <p><span class=\"large\">Y\u0131ll\u0131k bazda de\u011fi\u015fimler i\u00e7erisinde en d\u00fc\u015f\u00fck art\u0131\u015f\u0131 ticaret sekt\u00f6r\u00fc y\u00fczde 21 ile sa\u011flam\u0131\u015fken, en y\u00fcksek ciro art\u0131\u015f\u0131 y\u00fczde 50.3 ile in\u015faat sekt\u00f6r\u00fcnde ger\u00e7ekle\u015fti.<\/span><\/p>  <p><span class=\"large\">Cirolar\u0131n i\u00e7erisinde ayn\u0131 d\u00f6nemde art\u0131\u015f g\u00f6steren kurlar\u0131 dikkate al\u0131rsak yakla\u015f\u0131k y\u00fczde 17 artan d\u00f6viz sepetinin fiyatlar\u0131 yukar\u0131 y\u00f6nde etkiledi\u011fini ve bu oran\u0131n ciroda ger\u00e7ek olmayan bir art\u0131\u015f g\u00f6sterdi\u011fini de dikkate almal\u0131y\u0131z. <\/span><\/p>  <p><span class=\"large\">Dolar baz\u0131nda bakt\u0131\u011f\u0131m\u0131zda de\u011fi\u015fim hemen hemen hi\u00e7 olmam\u0131\u015f gibi. 2018 Ocak ay\u0131nda da 2017 Ocak ay\u0131nda i\u015flem g\u00f6rd\u00fc\u011f\u00fc bant i\u00e7erisinde hareket etti. Dolay\u0131s\u0131yla dolar cinsi i\u015flem yapanlarda bir y\u0131ll\u0131k d\u00f6nem i\u00e7erisinde kur fark\u0131 yok say\u0131labilir.<\/span><\/p>  <p><span class=\"large\">Euro\u2019ya bakt\u0131\u011f\u0131m\u0131zda ise 4.07\u2019lerden 4.82\u2019lere y\u00fczde 18 civar\u0131nda bir y\u00fckseli\u015f g\u00f6r\u00fcyoruz. Maliyetlere bu oran girildi\u011finden etkisini de dikkate almam\u0131z <\/span><br><span class=\"large\"> laz\u0131m.<\/span><\/p>  <p><span class=\"large\"><strong>\u0130N\u015eAATTA C\u0130RO ARTI\u015eI<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130n\u015faat sekt\u00f6r\u00fcndeki y\u00fcksek ciro art\u0131\u015f\u0131n\u0131n arkas\u0131nda yatan en \u00f6nemli neden malzeme fiyatlar\u0131nda meydana gelen ciddi art\u0131\u015flard\u0131r. <\/span><br><span class=\"large\"> O y\u00fczden ciro art\u0131\u015flar\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc maliyet k\u00f6kenli olabilir. Ancak ne olursa olsun art\u0131\u015flar reel bazda da fazlas\u0131yla s\u00f6z konusudur. Dolay\u0131s\u0131yla cirosu d\u00fc\u015fen firmalar\u0131n nedenini \u2018piyasa b\u00f6yle\u2019 \u015feklinde de\u011ferlendirmemesi gerekir. Piyasada reel bir ciro art\u0131\u015f\u0131 var. <\/span><\/p>  <p><span class=\"large\">Bizler sekt\u00f6rel bazda bu verileri ald\u0131\u011f\u0131m\u0131zda kendi \u015firketimizin verileriyle mukayese etmeliyiz. Bu verilerden daha y\u00fcksek art\u0131\u015flar ya\u015fam\u0131\u015fsak \u015firket olarak ba\u015far\u0131l\u0131 bir sat\u0131\u015f sezonu ge\u00e7irdi\u011fimizi d\u00fc\u015f\u00fcnebiliriz. Yok geride kalm\u0131\u015fsak o zaman m\u00fc\u015fteri kalitesini art\u0131rman\u0131n zaman\u0131 gelmi\u015ftir diyebiliriz. Bunun yolu ya yeni m\u00fc\u015fteri portf\u00f6y\u00fc olu\u015fturacak politikalar \u00fcretmekten ya da pazarlama ve sat\u0131\u015f ekibini g\u00fc\u00e7lendirmekten ge\u00e7er. Bunun i\u00e7in ilgili birimlerle nedenler, zaaflar ve \u00e7\u00f6z\u00fcm yollar\u0131na y\u00f6nelik toplant\u0131lar yapmak, daha sonra \u00e7\u0131kar\u0131lacak eylem planlar\u0131n\u0131n maliyeti hesaplanarak b\u00fct\u00e7eler olu\u015fturmak ve bunu icraata d\u00f6kerek takip etmek en uygun davran\u0131\u015f olacakt\u0131r.<img style=\"\" src=\"\/Archive\/Content\/1220202212401263a1ad2cd068f18268.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\"><\/span><\/p>  \t\t\t\t","slug":"cirolarla-ilgili-gelismeler","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Cirolarla ilgili geli\u015fmeler","meta_description":"Hikmet Baydar","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":94,"cropped_1200x675":null,"user":{"id":23,"name":"H\u0130KMET","surname":"BAYDAR","email":"hikmet-baydar@gmail.com","slug":"hikmet-baydar","avatar":"\/front\/uploads\/avatar\/1733691600m8IdzrjJsMVvSMC.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-19T14:42:06.000000Z","updated_at":"2024-12-18T09:49:02.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":18268,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":18169,"locale":"tr","category_id":73,"title":"Cirolarla ilgili geli\u015fmeler","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">T\u00fcrkiye \u0130statistik Kurumu 16 Mart 2018\u2019de Ocak 2018 ciro endekslerini a\u00e7\u0131klad\u0131. <\/span><br><span class=\"large\"> Bu verilere g\u00f6re; takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f sanayi ciro endeksi, 2018 y\u0131l\u0131 Ocak ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 26 artt\u0131. Mevsim ve takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f sanayi ciro endeksi ise bir \u00f6nceki aya g\u00f6re y\u00fczde 0.6 artt\u0131.<\/span><\/p>  <p><span class=\"large\">Sekt\u00f6rel bazda bakarsak; takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f in\u015faat ciro endeksi, 2018 y\u0131l\u0131 Ocak ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 50.3 artt\u0131. Mevsim ve takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f in\u015faat ciro endeksi ise bir \u00f6nceki aya g\u00f6re y\u00fczde 21.9 artt\u0131. Takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f ticaret ciro endeksi, 2018 y\u0131l\u0131 Ocak ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 21 artt\u0131. Mevsim ve takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f ticaret ciro endeksi ise bir \u00f6nceki aya g\u00f6re y\u00fczde 0.6 azald\u0131. Takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f hizmet ciro endeksi, 2018 y\u0131l\u0131 Ocak ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 26.4 artt\u0131. Mevsim ve takvim etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f hizmet ciro endeksi ise bir \u00f6nceki aya g\u00f6re y\u00fczde 1.9 artt\u0131.<\/span><\/p>  <p><span class=\"large\">Y\u0131ll\u0131k bazda de\u011fi\u015fimler i\u00e7erisinde en d\u00fc\u015f\u00fck art\u0131\u015f\u0131 ticaret sekt\u00f6r\u00fc y\u00fczde 21 ile sa\u011flam\u0131\u015fken, en y\u00fcksek ciro art\u0131\u015f\u0131 y\u00fczde 50.3 ile in\u015faat sekt\u00f6r\u00fcnde ger\u00e7ekle\u015fti.<\/span><\/p>  <p><span class=\"large\">Cirolar\u0131n i\u00e7erisinde ayn\u0131 d\u00f6nemde art\u0131\u015f g\u00f6steren kurlar\u0131 dikkate al\u0131rsak yakla\u015f\u0131k y\u00fczde 17 artan d\u00f6viz sepetinin fiyatlar\u0131 yukar\u0131 y\u00f6nde etkiledi\u011fini ve bu oran\u0131n ciroda ger\u00e7ek olmayan bir art\u0131\u015f g\u00f6sterdi\u011fini de dikkate almal\u0131y\u0131z. <\/span><\/p>  <p><span class=\"large\">Dolar baz\u0131nda bakt\u0131\u011f\u0131m\u0131zda de\u011fi\u015fim hemen hemen hi\u00e7 olmam\u0131\u015f gibi. 2018 Ocak ay\u0131nda da 2017 Ocak ay\u0131nda i\u015flem g\u00f6rd\u00fc\u011f\u00fc bant i\u00e7erisinde hareket etti. Dolay\u0131s\u0131yla dolar cinsi i\u015flem yapanlarda bir y\u0131ll\u0131k d\u00f6nem i\u00e7erisinde kur fark\u0131 yok say\u0131labilir.<\/span><\/p>  <p><span class=\"large\">Euro\u2019ya bakt\u0131\u011f\u0131m\u0131zda ise 4.07\u2019lerden 4.82\u2019lere y\u00fczde 18 civar\u0131nda bir y\u00fckseli\u015f g\u00f6r\u00fcyoruz. Maliyetlere bu oran girildi\u011finden etkisini de dikkate almam\u0131z <\/span><br><span class=\"large\"> laz\u0131m.<\/span><\/p>  <p><span class=\"large\"><strong>\u0130N\u015eAATTA C\u0130RO ARTI\u015eI<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130n\u015faat sekt\u00f6r\u00fcndeki y\u00fcksek ciro art\u0131\u015f\u0131n\u0131n arkas\u0131nda yatan en \u00f6nemli neden malzeme fiyatlar\u0131nda meydana gelen ciddi art\u0131\u015flard\u0131r. <\/span><br><span class=\"large\"> O y\u00fczden ciro art\u0131\u015flar\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc maliyet k\u00f6kenli olabilir. Ancak ne olursa olsun art\u0131\u015flar reel bazda da fazlas\u0131yla s\u00f6z konusudur. Dolay\u0131s\u0131yla cirosu d\u00fc\u015fen firmalar\u0131n nedenini \u2018piyasa b\u00f6yle\u2019 \u015feklinde de\u011ferlendirmemesi gerekir. Piyasada reel bir ciro art\u0131\u015f\u0131 var. <\/span><\/p>  <p><span class=\"large\">Bizler sekt\u00f6rel bazda bu verileri ald\u0131\u011f\u0131m\u0131zda kendi \u015firketimizin verileriyle mukayese etmeliyiz. Bu verilerden daha y\u00fcksek art\u0131\u015flar ya\u015fam\u0131\u015fsak \u015firket olarak ba\u015far\u0131l\u0131 bir sat\u0131\u015f sezonu ge\u00e7irdi\u011fimizi d\u00fc\u015f\u00fcnebiliriz. Yok geride kalm\u0131\u015fsak o zaman m\u00fc\u015fteri kalitesini art\u0131rman\u0131n zaman\u0131 gelmi\u015ftir diyebiliriz. Bunun yolu ya yeni m\u00fc\u015fteri portf\u00f6y\u00fc olu\u015fturacak politikalar \u00fcretmekten ya da pazarlama ve sat\u0131\u015f ekibini g\u00fc\u00e7lendirmekten ge\u00e7er. Bunun i\u00e7in ilgili birimlerle nedenler, zaaflar ve \u00e7\u00f6z\u00fcm yollar\u0131na y\u00f6nelik toplant\u0131lar yapmak, daha sonra \u00e7\u0131kar\u0131lacak eylem planlar\u0131n\u0131n maliyeti hesaplanarak b\u00fct\u00e7eler olu\u015fturmak ve bunu icraata d\u00f6kerek takip etmek en uygun davran\u0131\u015f olacakt\u0131r.<img style=\"\" src=\"\/Archive\/Content\/1220202212401263a1ad2cd068f18268.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\"><\/span><\/p>  \t\t\t\t","slug":"cirolarla-ilgili-gelismeler","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Cirolarla ilgili geli\u015fmeler","meta_description":"Hikmet Baydar","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":94,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}