{"status":true,"post":{"id":47840,"user_id":9,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2024-01-22 07:58:00","created_at":"2024-01-22T04:58:00.000000Z","updated_at":"2024-01-22T04:58:00.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":47840,"is_featured":0,"title":"\u00c7in \u015foku","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":"PROF. DR. NURULLAH G\u00dcR","content":"


<\/p>

nurullah.gur@marmara.edu.tr<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

\u00c7in\u2019in, Amerikal\u0131 ve Avrupal\u0131 i\u015f\u00e7ilerin i\u015flerini ellerinden ald\u0131klar\u0131na y\u00f6nelik Bat\u0131l\u0131 \u00fclkelerden y\u00fckselen \u015fik\u00e2yetleri son y\u0131llarda \u00e7ok s\u0131k duyuyoruz. \u00c7in\u2019in, 2001\u2019de D\u00fcnya Ticaret \u00d6rg\u00fct\u00fc\u2019ne \u00fcye olmas\u0131 ile birlikte daha da h\u0131zlanan do\u011frudan yabanc\u0131 yat\u0131r\u0131mlar, ba\u015fta otomotiv olmak \u00fczere imalat sanayinin ba\u015fat sekt\u00f6rlerini \u00c7in\u2019e kayd\u0131rd\u0131. Y\u00fczlerce fabrikan\u0131n \u00c7in\u2019e g\u00f6\u00e7 etmesi, bir\u00e7ok sanayi i\u015finin Bat\u0131l\u0131 \u00fclkelerde kaybolmas\u0131na neden oldu. Literat\u00fcrde \u2018\u00c7in \u015foku\u2019 olarak adland\u0131r\u0131lan bu trendin, \u00f6zellikle ABD\u2019deki toplumsal, siyasi ve ekonomik etkilerine d\u00f6n\u00fck bir\u00e7ok kitap yaz\u0131ld\u0131. Hatta belgeseller \u00e7ekildi. \u2018Amerikan Fabrikas\u0131\u2019 isimli belgesel, 2020\u2019de Oscar kazand\u0131. Bahsi a\u00e7\u0131lm\u0131\u015fken, olduk\u00e7a ilgin\u00e7 ve izlemeye de\u011fer bir yap\u0131m oldu\u011funu belirteyim.<\/span><\/p>

\u00a0<\/span><\/p>

Bilimsel \u00e7al\u0131\u015fmalar da \u2018\u00c7in \u015foku\u2019nun etkilerini g\u00f6zler \u00f6n\u00fcne seriyor. Daron Acemo\u011flu ve meslekta\u015flar\u0131n\u0131n yapt\u0131\u011f\u0131 bir \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131na g\u00f6re, 1997-2011 y\u0131llar\u0131 aras\u0131nda \u2018\u00c7in \u015foku\u2019ndan kaynakl\u0131 olarak ABD\u2019de imalat sanayinde 985 bin, ekonominin genelinde ise yakla\u015f\u0131k 2 milyon i\u015f yok olmu\u015f. Avrupa i\u00e7in de benzer bulgular mevcut.\u00a0<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

\u00c7\u0130N MARKALARI DON\u0130MANT<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Bat\u0131l\u0131lar, \u2018\u00c7in \u015foku\u2019nu \u00fcstlerinden atmak i\u00e7in son 10 y\u0131ld\u0131r korumac\u0131 politikalara y\u00f6neldi. Ancak, Bat\u0131l\u0131lar i\u00e7in \u2018\u00c7in \u015foku\u2019, art\u0131k sadece \u00e7okuluslu \u015firketlerin fabrikalar\u0131n\u0131 \u00c7in\u2019e ta\u015f\u0131mas\u0131 ile s\u0131n\u0131rl\u0131 de\u011fil. \u00c7in, kendi markalar\u0131yla k\u00fcresel piyasalar\u0131 domine etmeye ba\u015flad\u0131. Bunun en bariz \u00f6rne\u011fini elektrikli otomobil piyasas\u0131nda g\u00f6r\u00fcyoruz. K\u00fcresel medya mecralar\u0131, \u00c7in\u2019in otomotiv sekt\u00f6r\u00fcndeki y\u00fckseli\u015finin Bat\u0131l\u0131 \u00fclkeleri nas\u0131l tedirgin etti\u011fini s\u00fcrekli yay\u0131nlar\u0131nda zikrediyor. Durum, tedirgin etmeyecek gibi de de\u011fil. The Economist\u2019in derledi\u011fi verilere g\u00f6re, \u00c7in\u2019in en b\u00fcy\u00fck elektrikli otomobil \u00fcreticisi olan marka, 2023\u2019\u00fcn ilk yar\u0131s\u0131nda herkesin ad\u0131n\u0131 kendi ad\u0131 kadar iyi bildi\u011fi \u00fc\u00e7 b\u00fcy\u00fck Alman otomotiv \u00fcreticisinden iki kat daha fazla elektrikli ara\u00e7 sat\u0131\u015f\u0131 yapm\u0131\u015f. Bu \u015firket, ABD\u2019li me\u015fhur rakibinden ise y\u00fczde 25 daha fazla elektrikli ara\u00e7 satm\u0131\u015f. \u00c7inli \u015firketin, \u00c7in\u2019deki en ucuz modeli 12 bin dolara sat\u0131l\u0131rken, ABD\u2019li elektrikli ara\u00e7 \u00fcreticisinin ABD\u2019deki en ucuz modeli ise 39 bin dolara sat\u0131l\u0131yor.\u00a0<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

KORUMACI POL\u0130T\u0130KALAR YETMEZ<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u00c7in\u2019in rekabet g\u00fcc\u00fcn\u00fc art\u0131k tek ba\u015f\u0131na ucuz \u00fcretim maliyetlerinden elde etmedi\u011finin alt\u0131n\u0131 \u00e7izelim. Elektrikli ara\u00e7lardan devam edecek olursak, \u00c7inli \u00fcreticilerin menzil ve donan\u0131m a\u00e7\u0131lar\u0131ndan da belli avantajlar\u0131 oldu\u011funu belirtmeliyiz. \u00c7in, uzun menzilli bataryalara \u00e7ok ciddi yat\u0131r\u0131mlar yap\u0131yor. Kalite noktas\u0131nda halen kafalarda baz\u0131 soru i\u015faretleri olsa da \u00c7in\u2019in bu yolda da kayda de\u011fer bir mesafe kat etti\u011fini g\u00f6z ard\u0131 edemeyiz. \u00a0<\/span><\/p>

\u00a0<\/span><\/p>

\u2018\u00c7in \u015foku\u2019 sadece Bat\u0131l\u0131 \u00fclkelerin problemi de\u011fil. T\u00fcrkiye gibi geli\u015fen \u00fclkelerin de \u00c7inli markalar\u0131n dominasyonu kar\u015f\u0131s\u0131nda tetikte olmalar\u0131 \u015fart. Tek ba\u015f\u0131na korumac\u0131 politikalara ba\u015fvurmak yeterli de\u011fil. Teknolojik olarak da rekabet edebilir seviyelere gelmek gerekir. Bir de kendi insanlar\u0131n\u0131z\u0131n kendi \u00fclkelerinin markalar\u0131na ba\u011flanmalar\u0131n\u0131 sa\u011flaman\u0131z laz\u0131m. \u00a0<\/span><\/p>","slug":"cin-soku","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1705870800h4SYIxg90WVuPpj.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":4540,"cropped_1200x675":null,"user":{"id":9,"name":"NURULLAH","surname":"G\u00dcR","email":"nurullah.gur@marmara.edu.tr","slug":"prof-dr-nurullah-gur","avatar":"\/front\/uploads\/avatar\/1733691600zm0eg4EVw1c01iN.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T09:51:22.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":47966,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":47840,"locale":"tr","category_id":73,"title":"\u00c7in \u015foku","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"PROF. DR. NURULLAH G\u00dcR","content":"


<\/p>

nurullah.gur@marmara.edu.tr<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

\u00c7in\u2019in, Amerikal\u0131 ve Avrupal\u0131 i\u015f\u00e7ilerin i\u015flerini ellerinden ald\u0131klar\u0131na y\u00f6nelik Bat\u0131l\u0131 \u00fclkelerden y\u00fckselen \u015fik\u00e2yetleri son y\u0131llarda \u00e7ok s\u0131k duyuyoruz. \u00c7in\u2019in, 2001\u2019de D\u00fcnya Ticaret \u00d6rg\u00fct\u00fc\u2019ne \u00fcye olmas\u0131 ile birlikte daha da h\u0131zlanan do\u011frudan yabanc\u0131 yat\u0131r\u0131mlar, ba\u015fta otomotiv olmak \u00fczere imalat sanayinin ba\u015fat sekt\u00f6rlerini \u00c7in\u2019e kayd\u0131rd\u0131. Y\u00fczlerce fabrikan\u0131n \u00c7in\u2019e g\u00f6\u00e7 etmesi, bir\u00e7ok sanayi i\u015finin Bat\u0131l\u0131 \u00fclkelerde kaybolmas\u0131na neden oldu. Literat\u00fcrde \u2018\u00c7in \u015foku\u2019 olarak adland\u0131r\u0131lan bu trendin, \u00f6zellikle ABD\u2019deki toplumsal, siyasi ve ekonomik etkilerine d\u00f6n\u00fck bir\u00e7ok kitap yaz\u0131ld\u0131. Hatta belgeseller \u00e7ekildi. \u2018Amerikan Fabrikas\u0131\u2019 isimli belgesel, 2020\u2019de Oscar kazand\u0131. Bahsi a\u00e7\u0131lm\u0131\u015fken, olduk\u00e7a ilgin\u00e7 ve izlemeye de\u011fer bir yap\u0131m oldu\u011funu belirteyim.<\/span><\/p>

\u00a0<\/span><\/p>

Bilimsel \u00e7al\u0131\u015fmalar da \u2018\u00c7in \u015foku\u2019nun etkilerini g\u00f6zler \u00f6n\u00fcne seriyor. Daron Acemo\u011flu ve meslekta\u015flar\u0131n\u0131n yapt\u0131\u011f\u0131 bir \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131na g\u00f6re, 1997-2011 y\u0131llar\u0131 aras\u0131nda \u2018\u00c7in \u015foku\u2019ndan kaynakl\u0131 olarak ABD\u2019de imalat sanayinde 985 bin, ekonominin genelinde ise yakla\u015f\u0131k 2 milyon i\u015f yok olmu\u015f. Avrupa i\u00e7in de benzer bulgular mevcut.\u00a0<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

\u00c7\u0130N MARKALARI DON\u0130MANT<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Bat\u0131l\u0131lar, \u2018\u00c7in \u015foku\u2019nu \u00fcstlerinden atmak i\u00e7in son 10 y\u0131ld\u0131r korumac\u0131 politikalara y\u00f6neldi. Ancak, Bat\u0131l\u0131lar i\u00e7in \u2018\u00c7in \u015foku\u2019, art\u0131k sadece \u00e7okuluslu \u015firketlerin fabrikalar\u0131n\u0131 \u00c7in\u2019e ta\u015f\u0131mas\u0131 ile s\u0131n\u0131rl\u0131 de\u011fil. \u00c7in, kendi markalar\u0131yla k\u00fcresel piyasalar\u0131 domine etmeye ba\u015flad\u0131. Bunun en bariz \u00f6rne\u011fini elektrikli otomobil piyasas\u0131nda g\u00f6r\u00fcyoruz. K\u00fcresel medya mecralar\u0131, \u00c7in\u2019in otomotiv sekt\u00f6r\u00fcndeki y\u00fckseli\u015finin Bat\u0131l\u0131 \u00fclkeleri nas\u0131l tedirgin etti\u011fini s\u00fcrekli yay\u0131nlar\u0131nda zikrediyor. Durum, tedirgin etmeyecek gibi de de\u011fil. The Economist\u2019in derledi\u011fi verilere g\u00f6re, \u00c7in\u2019in en b\u00fcy\u00fck elektrikli otomobil \u00fcreticisi olan marka, 2023\u2019\u00fcn ilk yar\u0131s\u0131nda herkesin ad\u0131n\u0131 kendi ad\u0131 kadar iyi bildi\u011fi \u00fc\u00e7 b\u00fcy\u00fck Alman otomotiv \u00fcreticisinden iki kat daha fazla elektrikli ara\u00e7 sat\u0131\u015f\u0131 yapm\u0131\u015f. Bu \u015firket, ABD\u2019li me\u015fhur rakibinden ise y\u00fczde 25 daha fazla elektrikli ara\u00e7 satm\u0131\u015f. \u00c7inli \u015firketin, \u00c7in\u2019deki en ucuz modeli 12 bin dolara sat\u0131l\u0131rken, ABD\u2019li elektrikli ara\u00e7 \u00fcreticisinin ABD\u2019deki en ucuz modeli ise 39 bin dolara sat\u0131l\u0131yor.\u00a0<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

KORUMACI POL\u0130T\u0130KALAR YETMEZ<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u00c7in\u2019in rekabet g\u00fcc\u00fcn\u00fc art\u0131k tek ba\u015f\u0131na ucuz \u00fcretim maliyetlerinden elde etmedi\u011finin alt\u0131n\u0131 \u00e7izelim. Elektrikli ara\u00e7lardan devam edecek olursak, \u00c7inli \u00fcreticilerin menzil ve donan\u0131m a\u00e7\u0131lar\u0131ndan da belli avantajlar\u0131 oldu\u011funu belirtmeliyiz. \u00c7in, uzun menzilli bataryalara \u00e7ok ciddi yat\u0131r\u0131mlar yap\u0131yor. Kalite noktas\u0131nda halen kafalarda baz\u0131 soru i\u015faretleri olsa da \u00c7in\u2019in bu yolda da kayda de\u011fer bir mesafe kat etti\u011fini g\u00f6z ard\u0131 edemeyiz. \u00a0<\/span><\/p>

\u00a0<\/span><\/p>

\u2018\u00c7in \u015foku\u2019 sadece Bat\u0131l\u0131 \u00fclkelerin problemi de\u011fil. T\u00fcrkiye gibi geli\u015fen \u00fclkelerin de \u00c7inli markalar\u0131n dominasyonu kar\u015f\u0131s\u0131nda tetikte olmalar\u0131 \u015fart. Tek ba\u015f\u0131na korumac\u0131 politikalara ba\u015fvurmak yeterli de\u011fil. Teknolojik olarak da rekabet edebilir seviyelere gelmek gerekir. Bir de kendi insanlar\u0131n\u0131z\u0131n kendi \u00fclkelerinin markalar\u0131na ba\u011flanmalar\u0131n\u0131 sa\u011flaman\u0131z laz\u0131m. \u00a0<\/span><\/p>","slug":"cin-soku","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1705870800h4SYIxg90WVuPpj.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1705870800h4SYIxg90WVuPpj.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":4540,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}