{"status":true,"post":{"id":32282,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 21:00:23","created_at":"2022-04-07T21:00:00.000000Z","updated_at":"2022-10-24T18:00:23.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":32282,"is_featured":0,"title":"B\u00fcy\u00fcme stratejileri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131 dizisinde platform ekosistemlerinde tavuk yumurta probleminin \u00fcstesinden gelmek i\u00e7in uygulanabilecek stratejileri incelemi\u015ftik. Platform mant\u0131\u011f\u0131nda kurulmu\u015f bir ekosistemde \u00e7ekirdek etkile\u015fim tasarland\u0131ktan ve tavuk yumurta probleminin \u00fcstesinden gelmek i\u00e7in gerekli stratejiyi tayin ettikten sonraki a\u015fama, platformun h\u0131zl\u0131 bi\u00e7imde b\u00fcy\u00fcmesi i\u00e7in bir b\u00fcy\u00fcme motoru kurgulanmas\u0131d\u0131r. Bu a\u015famada uygulanabilecek \u00fc\u00e7 temel b\u00fcy\u00fcme mekanizmas\u0131 s\u00f6z konusu. Bu yaz\u0131da bu mekanizmalar\u0131 incelemeye ba\u015flayaca\u011f\u0131z.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>YAPI\u015eKAN B\u00dcY\u00dcME MOTORU<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bug\u00fcn hi\u00e7 Instagram\u2019a girdiniz mi? G\u00fcn i\u00e7erisinde daha \u00f6nce Instagram\u2019a girdiyseniz g\u00fcn boyunca Instagram platformunu tekrar tekrar ziyaret etme ihtimaliniz \u00e7ok daha y\u00fcksek. En az\u0131ndan istatistikler bunu s\u00f6yl\u00fcyor. \u00c7\u00fcnk\u00fc Instagram, yap\u0131\u015fkan bir b\u00fcy\u00fcme mekanizmas\u0131 \u00fczerine kurulu. \u00d6rne\u011fin, bu sabah Instagram profilinize birka\u00e7 foto\u011fraf\u0131n\u0131z\u0131 y\u00fcklediyseniz g\u00fcn i\u00e7erisinde <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u201cAcaba ka\u00e7 be\u011feni alm\u0131\u015f\u0131m? <\/span><br><span class=\"large\"> Kimler ne yorum yapm\u0131\u015f?\u201d <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> gibi d\u00fc\u015f\u00fcncelerle Instagram profilinizi tekrar tekrar ziyaret etme ihtimaliniz fazlas\u0131yla y\u00fcksek\u2026 <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu b\u00fcy\u00fcme motorunun etkin olabilmesi i\u00e7in platformda birim zamanda aktif \u00fcye say\u0131s\u0131 ile birim zamanda pasifle\u015fen (deaktif) \u00fcye say\u0131s\u0131 aras\u0131ndaki net fark\u0131n pozitif y\u00f6nde ve yeterince y\u00fcksek oranda olmas\u0131 gerekli. Bu noktada deaktif duruma gelen \u00fcyeden ne anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 objektif bi\u00e7imde \u00f6l\u00e7mek kritik \u00f6nemde. \u00d6rne\u011fin Facebook, deaktif \u00fcye olarak hesab\u0131n\u0131 ask\u0131ya alan ya da silen m\u00fc\u015fteri olarak belirlemiyor. \u00c7\u00fcnk\u00fc Facebook, mevcut kullan\u0131c\u0131lar\u0131n deaktif olmas\u0131n\u0131 yeterince zorla\u015ft\u0131rm\u0131\u015f durumda zaten. Ancak ger\u00e7ek\u00e7i bir g\u00f6sterge olarak son 30 g\u00fcn boyunca Facebook\u2019u hi\u00e7bir \u015fekilde ziyaret etmeyen ki\u015fileri deaktif stat\u00fcye ge\u00e7en \u00fcye olarak i\u015faretliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>V\u0130RAL B\u00dcY\u00dcME MOTORU<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu b\u00fcy\u00fcme stratejisi, siz hi\u00e7bir \u015fey yapmasan\u0131z bile oturdu\u011funuz yerden, mevcut m\u00fc\u015fterilerin sizi \u00e7evresine tavsiyesi \u00fczerine, di\u011fer bir deyi\u015fle a\u011f\u0131zdan a\u011f\u0131za pazarlama \u015feklinde b\u00fcy\u00fcmeyi ifade ediyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> S\u00f6z konusu stratejide en \u00f6nemli unsur, \u2018viral b\u00fcy\u00fcme katsay\u0131s\u0131\u2019n\u0131n hesaplanmas\u0131nda yat\u0131yor. Bu katsay\u0131y\u0131 bir ki\u015finin ka\u00e7 yeni ki\u015fiyi sisteme girmesine neden oldu\u011fu \u015feklinde \u00f6zetlemek m\u00fcmk\u00fcn. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u00e7inde bulundu\u011fumuz pandemi s\u00fcrecine at\u0131fta bulunacak olursak, pandemi d\u00f6neminde halk sa\u011fl\u0131\u011f\u0131 uzmanlar\u0131 s\u00fcrekli olarak tam da bu katsay\u0131n\u0131n takibini yap\u0131yor. \u00d6zetle, bu \u015fekilde bir ki\u015finin ka\u00e7 ki\u015fiyi enfekte etti\u011fini tespit ediyorlar. E\u011fer bu de\u011fer 1\u2019den y\u00fcksekse pandemi s\u00fcrecinde vaka say\u0131s\u0131 \u00fcssel bi\u00e7imde artt\u0131\u011f\u0131ndan korkulacak bir durum var demektir. Tabii platform esas\u0131na g\u00f6re kurgulad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn daha fazla insana ula\u015fmas\u0131n\u0131 istedi\u011finizden bu mekanizmaya g\u00fcvenebilmeniz i\u00e7in katsay\u0131n\u0131z\u0131n 1\u2019den b\u00fcy\u00fck olmas\u0131 ve yeterince b\u00fcy\u00fck olmas\u0131 \u00f6nem arz ediyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu katsay\u0131n\u0131n hesaplanmas\u0131 3 de\u011fi\u015fkenin \u00e7arp\u0131m\u0131ndan olu\u015fuyor. Birincisi, mevcut kullan\u0131c\u0131lar\u0131n y\u00fczde ka\u00e7\u0131n\u0131n sisteme \u00e7evresini davet etti\u011fi (\u00f6rne\u011fin mevcut kullan\u0131c\u0131lar\u0131n y\u00fczde 30\u2019u davet ediyorsa 0.3). \u0130kinci de\u011fi\u015fken, bir kullan\u0131c\u0131n\u0131n ortalama ka\u00e7 ki\u015fiyi sisteme davet etti\u011fi (\u00f6rne\u011fin 10 ki\u015fi). Son de\u011fi\u015fken de davet alan kullan\u0131c\u0131lar\u0131n y\u00fczde ka\u00e7\u0131n\u0131n zahmet edip sisteme girdi\u011fi ve aktif \u00fcye oldu\u011fu (\u00f6rne\u011fin y\u00fczde 20\u2019si-0.2). Verilen \u00f6rnekteki rakamlardan hareketle viral b\u00fcy\u00fcme katsay\u0131s\u0131 0.3x10x0.2=0.6 bulunur. Viral mekanizmaya dayal\u0131 sa\u011fl\u0131kl\u0131 bir b\u00fcy\u00fcme olmas\u0131 i\u00e7in bu katsay\u0131n\u0131n 1\u2019den b\u00fcy\u00fck olmas\u0131 gerekli.<\/span><\/p>  \t\t\t\t","slug":"buyume-stratejileri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"B\u00fcy\u00fcme stratejileri","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1100,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":32381,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":32282,"locale":"tr","category_id":73,"title":"B\u00fcy\u00fcme stratejileri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131 dizisinde platform ekosistemlerinde tavuk yumurta probleminin \u00fcstesinden gelmek i\u00e7in uygulanabilecek stratejileri incelemi\u015ftik. Platform mant\u0131\u011f\u0131nda kurulmu\u015f bir ekosistemde \u00e7ekirdek etkile\u015fim tasarland\u0131ktan ve tavuk yumurta probleminin \u00fcstesinden gelmek i\u00e7in gerekli stratejiyi tayin ettikten sonraki a\u015fama, platformun h\u0131zl\u0131 bi\u00e7imde b\u00fcy\u00fcmesi i\u00e7in bir b\u00fcy\u00fcme motoru kurgulanmas\u0131d\u0131r. Bu a\u015famada uygulanabilecek \u00fc\u00e7 temel b\u00fcy\u00fcme mekanizmas\u0131 s\u00f6z konusu. Bu yaz\u0131da bu mekanizmalar\u0131 incelemeye ba\u015flayaca\u011f\u0131z.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>YAPI\u015eKAN B\u00dcY\u00dcME MOTORU<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bug\u00fcn hi\u00e7 Instagram\u2019a girdiniz mi? G\u00fcn i\u00e7erisinde daha \u00f6nce Instagram\u2019a girdiyseniz g\u00fcn boyunca Instagram platformunu tekrar tekrar ziyaret etme ihtimaliniz \u00e7ok daha y\u00fcksek. En az\u0131ndan istatistikler bunu s\u00f6yl\u00fcyor. \u00c7\u00fcnk\u00fc Instagram, yap\u0131\u015fkan bir b\u00fcy\u00fcme mekanizmas\u0131 \u00fczerine kurulu. \u00d6rne\u011fin, bu sabah Instagram profilinize birka\u00e7 foto\u011fraf\u0131n\u0131z\u0131 y\u00fcklediyseniz g\u00fcn i\u00e7erisinde <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u201cAcaba ka\u00e7 be\u011feni alm\u0131\u015f\u0131m? <\/span><br><span class=\"large\"> Kimler ne yorum yapm\u0131\u015f?\u201d <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> gibi d\u00fc\u015f\u00fcncelerle Instagram profilinizi tekrar tekrar ziyaret etme ihtimaliniz fazlas\u0131yla y\u00fcksek\u2026 <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu b\u00fcy\u00fcme motorunun etkin olabilmesi i\u00e7in platformda birim zamanda aktif \u00fcye say\u0131s\u0131 ile birim zamanda pasifle\u015fen (deaktif) \u00fcye say\u0131s\u0131 aras\u0131ndaki net fark\u0131n pozitif y\u00f6nde ve yeterince y\u00fcksek oranda olmas\u0131 gerekli. Bu noktada deaktif duruma gelen \u00fcyeden ne anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 objektif bi\u00e7imde \u00f6l\u00e7mek kritik \u00f6nemde. \u00d6rne\u011fin Facebook, deaktif \u00fcye olarak hesab\u0131n\u0131 ask\u0131ya alan ya da silen m\u00fc\u015fteri olarak belirlemiyor. \u00c7\u00fcnk\u00fc Facebook, mevcut kullan\u0131c\u0131lar\u0131n deaktif olmas\u0131n\u0131 yeterince zorla\u015ft\u0131rm\u0131\u015f durumda zaten. Ancak ger\u00e7ek\u00e7i bir g\u00f6sterge olarak son 30 g\u00fcn boyunca Facebook\u2019u hi\u00e7bir \u015fekilde ziyaret etmeyen ki\u015fileri deaktif stat\u00fcye ge\u00e7en \u00fcye olarak i\u015faretliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>V\u0130RAL B\u00dcY\u00dcME MOTORU<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu b\u00fcy\u00fcme stratejisi, siz hi\u00e7bir \u015fey yapmasan\u0131z bile oturdu\u011funuz yerden, mevcut m\u00fc\u015fterilerin sizi \u00e7evresine tavsiyesi \u00fczerine, di\u011fer bir deyi\u015fle a\u011f\u0131zdan a\u011f\u0131za pazarlama \u015feklinde b\u00fcy\u00fcmeyi ifade ediyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> S\u00f6z konusu stratejide en \u00f6nemli unsur, \u2018viral b\u00fcy\u00fcme katsay\u0131s\u0131\u2019n\u0131n hesaplanmas\u0131nda yat\u0131yor. Bu katsay\u0131y\u0131 bir ki\u015finin ka\u00e7 yeni ki\u015fiyi sisteme girmesine neden oldu\u011fu \u015feklinde \u00f6zetlemek m\u00fcmk\u00fcn. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u00e7inde bulundu\u011fumuz pandemi s\u00fcrecine at\u0131fta bulunacak olursak, pandemi d\u00f6neminde halk sa\u011fl\u0131\u011f\u0131 uzmanlar\u0131 s\u00fcrekli olarak tam da bu katsay\u0131n\u0131n takibini yap\u0131yor. \u00d6zetle, bu \u015fekilde bir ki\u015finin ka\u00e7 ki\u015fiyi enfekte etti\u011fini tespit ediyorlar. E\u011fer bu de\u011fer 1\u2019den y\u00fcksekse pandemi s\u00fcrecinde vaka say\u0131s\u0131 \u00fcssel bi\u00e7imde artt\u0131\u011f\u0131ndan korkulacak bir durum var demektir. Tabii platform esas\u0131na g\u00f6re kurgulad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn daha fazla insana ula\u015fmas\u0131n\u0131 istedi\u011finizden bu mekanizmaya g\u00fcvenebilmeniz i\u00e7in katsay\u0131n\u0131z\u0131n 1\u2019den b\u00fcy\u00fck olmas\u0131 ve yeterince b\u00fcy\u00fck olmas\u0131 \u00f6nem arz ediyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu katsay\u0131n\u0131n hesaplanmas\u0131 3 de\u011fi\u015fkenin \u00e7arp\u0131m\u0131ndan olu\u015fuyor. Birincisi, mevcut kullan\u0131c\u0131lar\u0131n y\u00fczde ka\u00e7\u0131n\u0131n sisteme \u00e7evresini davet etti\u011fi (\u00f6rne\u011fin mevcut kullan\u0131c\u0131lar\u0131n y\u00fczde 30\u2019u davet ediyorsa 0.3). \u0130kinci de\u011fi\u015fken, bir kullan\u0131c\u0131n\u0131n ortalama ka\u00e7 ki\u015fiyi sisteme davet etti\u011fi (\u00f6rne\u011fin 10 ki\u015fi). Son de\u011fi\u015fken de davet alan kullan\u0131c\u0131lar\u0131n y\u00fczde ka\u00e7\u0131n\u0131n zahmet edip sisteme girdi\u011fi ve aktif \u00fcye oldu\u011fu (\u00f6rne\u011fin y\u00fczde 20\u2019si-0.2). Verilen \u00f6rnekteki rakamlardan hareketle viral b\u00fcy\u00fcme katsay\u0131s\u0131 0.3x10x0.2=0.6 bulunur. Viral mekanizmaya dayal\u0131 sa\u011fl\u0131kl\u0131 bir b\u00fcy\u00fcme olmas\u0131 i\u00e7in bu katsay\u0131n\u0131n 1\u2019den b\u00fcy\u00fck olmas\u0131 gerekli.<\/span><\/p>  \t\t\t\t","slug":"buyume-stratejileri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"B\u00fcy\u00fcme stratejileri","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1100,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}