{"status":true,"post":{"id":15699,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-21 10:00:21","created_at":"2017-01-15T21:00:00.000000Z","updated_at":"2022-10-21T07:00:21.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":15699,"is_featured":0,"title":"Buldozer inovasyonlar","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130novasyonun bir\u00e7ok \u00e7e\u015fidi var. Temelde ise iki kategoride ele al\u0131nabilir:<\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Art\u0131msal inovasyon<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Radikal inovasyon<\/span><\/li>  <\/ul>  <p><span class=\"large\"><em><strong>Art\u0131msal inovasyon, <\/strong><\/em>b\u00fct\u00fcn d\u00fcnyadaki inovasyonlar\u0131n \u00e7ok b\u00fcy\u00fck k\u0131sm\u0131n\u0131 olu\u015fturuyor. Bir \u015feye yeni bir \u015fey ilave eder veya i\u00e7inden bir \u00f6zelli\u011fini \u00e7\u0131kart\u0131r, de\u011fi\u015ftirip farkl\u0131 \u015fekilde satars\u0131n\u0131z.<\/span><\/p>  <p><span class=\"large\"><em><strong>Radikal inovasyonu<\/strong><\/em> ise b\u00fcy\u00fck de\u011fi\u015fimleri ba\u015flatan, daha \u00f6nce \u00f6rne\u011fi olmayan inovasyonlar olarak adland\u0131rabiliriz. \u0130nternet ve jet motorlar\u0131n\u0131 buna \u00f6rnek verebiliriz.<\/span><\/p>  <p><span class=\"large\">Ayr\u0131ca Harvard profes\u00f6rlerinden Clayton Cristensen\u2019in ortaya att\u0131\u011f\u0131 \u201cy\u0131k\u0131c\u0131 inovasyonlar\u201d (disruptive inovation) var. Ben bunlara \u2018buldozer inovasyonlar\u2019 diyorum. \u00c7\u00fcnk\u00fc i\u00e7ine d\u00e2hil oldu\u011fu sekt\u00f6r\u00fc t\u0131pk\u0131 buldozer gibi ezip ge\u00e7en ve geride pek bir \u015fey b\u0131rakmayan inovasyon uygulamalar\u0131ndan.<\/span><\/p>  <p><span class=\"large\"><em><strong>Clayton Cristensen y\u0131k\u0131c\u0131 inovasyonu:<\/strong><\/em> B\u00fcy\u00fck firmalar\u0131n genelde ihmal etti\u011fi alt segmentlerden do\u011fan, h\u0131zla geli\u015fip b\u00fcy\u00fcyerek sonunda h\u00e2kim oyuncular\u0131 y\u0131kacak noktaya ula\u015fan \u2018inovasyon uygulamalar\u0131\u2019 olarak adland\u0131r\u0131l\u0131r.<\/span><\/p>  <p><span class=\"large\"><strong>Y\u0131k\u0131c\u0131 (buldozer) inovasyonlara \u00f6rnek olarak:<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u0130nsans\u0131z hava ara\u00e7lar\u0131n\u0131n geleneksek hava ara\u00e7lar\u0131n\u0131 yerle bir edecek olmas\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">IKEA\u2019n\u0131n geleneksel sat\u0131\u015f anlay\u0131\u015f\u0131n\u0131 k\u0131rmas\u0131 ve rakipleri ezip ge\u00e7mesi.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">3D yaz\u0131c\u0131lar\u0131n bilinen b\u00fct\u00fcn anlay\u0131\u015flar\u0131 teker teker devirecek olmas\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Cirolar\u0131 \u015fimdiden 2 trilyon dolar\u0131 bulan bulut sistemler.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Sanal ger\u00e7ekli\u011fin b\u00fcy\u00fcmesi ve sekt\u00f6rde deprem etkisi olu\u015fturmas\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Alternatif enerjilerin bilinen enerji t\u00fcrlerini etkisizle\u015ftirmesi.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Dronlar\u0131n farkl\u0131 sekt\u00f6rlerde yapaca\u011f\u0131 ezici etkiler.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Perakende devlerine kar\u015f\u0131k\u0131sa s\u00fcrede b\u00fcy\u00fcme g\u00f6steren indirim marketleri.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Walkman\u2019a kar\u015f\u0131iPod.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Klasik \u00fcniversitelere kar\u015f\u0131 a\u00e7\u0131k\u00f6\u011fretim fak\u00fclteleri ve daha niceleri\u2026<\/span><\/li>  <\/ul>  <p><span class=\"large\"><em><strong>\u2018Buldozer inovasyonlar\u2019<\/strong><\/em> daha \u00e7ok start-up firmalardan ortaya \u00e7\u0131kan inovasyonlar. Start-up firmalar\u0131n piyasalara etkisi ve b\u00fcy\u00fcmeleri \u00fczerine \u00e7al\u0131\u015fmalar yap\u0131l\u0131yor. <\/span><\/p>  <p><span class=\"large\">Sadece \u00fc\u00e7 y\u0131l zarf\u0131nda, Helsinki\u2019deki Slush start-up teknoloji konferans\u0131na kat\u0131l\u0131m, 300 firmadan 10 bine y\u00fckseldi.<\/span><\/p>  <p><span class=\"large\">Bu yeni kurulan teknoloji firmalar\u0131n\u0131n \u00e7o\u011fu -beklenece\u011fi \u00fczere- y\u00fcksek teknolojiyle ilgileniyor.<\/span><\/p>  <p><span class=\"large\"><strong>Mesela;<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Googlege\u00e7en temmuzda Helsinki\u2019den sekiz haneli bir fiyata, \u00fc\u00e7 boyutlu grafikler \u00fczerinde \u00e7al\u0131\u015fan drawElements adl\u0131 firmay\u0131 sat\u0131n ald\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Facebook,ge\u00e7en yaz Finlandiyal\u0131 start-up firmas\u0131 Pryte\u2019\u0131 b\u00fcnyesine katt\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Japon SoftBank firmas\u0131, cep telefonu oyunlar\u0131 geli\u015ftiren Supercell\u2019in Clash of Clans ve Hay Day isimli oyunlar\u0131n\u0131n g\u00fcnde 8.5 milyon kez oynanmas\u0131 ve 892 milyon dolarl\u0131k bir getiri sa\u011flamas\u0131 \u00fczerine firman\u0131n y\u00fczde 51 hissesine 1.5 milyardolar\u00f6dedi.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Jolla, Nokia Bridge program\u0131n\u0131n en ba\u015far\u0131l\u0131 firmalar\u0131ndan biri. Program, Nokia\u2019dan ayr\u0131lan \u00e7al\u0131\u015fanlar\u0131nkendifirmalar\u0131n\u0131 kurmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in belli bir fon veriyor.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>Clayton Cristensen inovasyonu, \u00fc\u00e7 ayr\u0131 t\u00fcre ay\u0131rarak farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 sunuyor:<\/strong><\/span><\/p>  <p><span class=\"large\"><em><strong>Birinci t\u00fcrde inovasyon:<\/strong><\/em> Pazar olu\u015fturmaya y\u00f6nelik inovasyon. Daha \u00f6nce bir \u00fcr\u00fcn veya hizmete para ve zaman eksikli\u011finden \u00f6t\u00fcr\u00fc ula\u015famayan insanlara, bu \u00fcr\u00fcn ve hizmetleri eri\u015febilir hale getirmek.<\/span><\/p>  <p><span class=\"large\"><em><strong>\u0130kinci t\u00fcrde inovasyon:<\/strong><\/em> S\u00fcrd\u00fcr\u00fclebilirlik sa\u011flamaya y\u00f6nelik inovasyon. Bunlar \u00fcr\u00fcnleri daha iyi yapmaya odaklananlar.<\/span><\/p>  <p><span class=\"large\"><em><strong>\u00dc\u00e7\u00fcnc\u00fc t\u00fcrde inovasyon:<\/strong><\/em> Verimlili\u011fe y\u00f6nelik olan ve daha az ile daha \u00e7ok yapmaya olanak veren inovasyon.<\/span><\/p>  <p><span class=\"large\">Clayton Cristensen de\u011ferlendirmesinde, firmalar\u0131n pazar olu\u015fturan inovasyonlar yerine di\u011ferlerine daha fazla y\u00f6nlendi\u011fine ve pazar bulan inovasyonlara para harcanmad\u0131\u011f\u0131na vurgu yap\u0131yor.<\/span><\/p>  <p><span class=\"large\">Evet odaklan\u0131lmas\u0131 gereken inovasyon, komplike ve maliyetleri olan \u00fcr\u00fcnleri daha basit ve sat\u0131n al\u0131nabilir hale getiren ve pazar bulmaya d\u00f6n\u00fck inovasyonlar olmal\u0131.<\/span><\/p>  <p><span class=\"large\"><strong>Y\u0131k\u0131c\u0131 inovasyonun genel karakterine bakt\u0131\u011f\u0131m\u0131zda \u015funlar\u0131 g\u00f6r\u00fcr\u00fcz:<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Deneme-yan\u0131lmave risk y\u00f6netimi daha \u00f6nemli olan.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Ne istedi\u011finibilmek i\u00e7ininovatif organizasyonlar olu\u015fturan.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Pazarlar\u0131ara\u015ft\u0131rmak i\u00e7in m\u00fc\u015fterileri analiz etmeye \u00e7al\u0131\u015fan.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Bir pazar\u013110 y\u0131lda 1-2defa yeniden olu\u015fturabilecek vizyona sahip olan.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00d6nce hareket eden ve sonraplanlayan \u00f6zelli\u011fe sahip olan.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><em><strong>Steve Jobs\u2019un dedi\u011fi gibi,<\/strong><\/em> \u201c\u0130novasyon ne kadar Ar-Ge b\u00fct\u00e7esine sahip oldu\u011funuz ile ilgili de\u011fil. Apple, Mac\u2019i \u00fcretti\u011finde IBM, Ar-Ge\u2019ye Apple\u2019dan en az 100 kat daha fazla para harc\u0131yordu. \u0130novasyon, parayla de\u011fil sahip oldu\u011funuz insanlar\u0131n davran\u0131\u015flar\u0131, \u015firketi nas\u0131l y\u00f6netti\u011finiz ve bu felsefeyi ne kadar i\u00e7selle\u015ftirdi\u011finizle ilgili bir i\u015f.\u201d<\/span><\/p>  <p><span class=\"large\"><em><strong>Bir al\u0131nt\u0131 da Tom Peters\u2019den:<\/strong><\/em> \u201c\u0130novasyonu \u015firketin k\u00fclt\u00fcr\u00fc, rutin hayat\u0131n\u0131n do\u011fal bir par\u00e7as\u0131 haline getirebilmenin tek yolu \u015firket i\u00e7indeki \u2018h\u00fck\u00fcmranl\u0131klar\u0131\u2019 y\u0131kmak, sorumluluklar\u0131 da\u011f\u0131tmak, binlerce fikrin, yepyeni i\u015f yap\u0131\u015f bi\u00e7imlerinin, de\u011fi\u015fik \u00fcsluplar\u0131n ortaya \u00e7\u0131kmas\u0131 ve ye\u015fermesini sa\u011flayacak bir iklim olu\u015fturmakt\u0131r.\u201d<\/span><\/p>  \t\t\t\t","slug":"buldozer-inovasyonlar","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Buldozer inovasyonlar","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1081,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":15798,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":15699,"locale":"tr","category_id":73,"title":"Buldozer inovasyonlar","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130novasyonun bir\u00e7ok \u00e7e\u015fidi var. Temelde ise iki kategoride ele al\u0131nabilir:<\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Art\u0131msal inovasyon<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Radikal inovasyon<\/span><\/li>  <\/ul>  <p><span class=\"large\"><em><strong>Art\u0131msal inovasyon, <\/strong><\/em>b\u00fct\u00fcn d\u00fcnyadaki inovasyonlar\u0131n \u00e7ok b\u00fcy\u00fck k\u0131sm\u0131n\u0131 olu\u015fturuyor. Bir \u015feye yeni bir \u015fey ilave eder veya i\u00e7inden bir \u00f6zelli\u011fini \u00e7\u0131kart\u0131r, de\u011fi\u015ftirip farkl\u0131 \u015fekilde satars\u0131n\u0131z.<\/span><\/p>  <p><span class=\"large\"><em><strong>Radikal inovasyonu<\/strong><\/em> ise b\u00fcy\u00fck de\u011fi\u015fimleri ba\u015flatan, daha \u00f6nce \u00f6rne\u011fi olmayan inovasyonlar olarak adland\u0131rabiliriz. \u0130nternet ve jet motorlar\u0131n\u0131 buna \u00f6rnek verebiliriz.<\/span><\/p>  <p><span class=\"large\">Ayr\u0131ca Harvard profes\u00f6rlerinden Clayton Cristensen\u2019in ortaya att\u0131\u011f\u0131 \u201cy\u0131k\u0131c\u0131 inovasyonlar\u201d (disruptive inovation) var. Ben bunlara \u2018buldozer inovasyonlar\u2019 diyorum. \u00c7\u00fcnk\u00fc i\u00e7ine d\u00e2hil oldu\u011fu sekt\u00f6r\u00fc t\u0131pk\u0131 buldozer gibi ezip ge\u00e7en ve geride pek bir \u015fey b\u0131rakmayan inovasyon uygulamalar\u0131ndan.<\/span><\/p>  <p><span class=\"large\"><em><strong>Clayton Cristensen y\u0131k\u0131c\u0131 inovasyonu:<\/strong><\/em> B\u00fcy\u00fck firmalar\u0131n genelde ihmal etti\u011fi alt segmentlerden do\u011fan, h\u0131zla geli\u015fip b\u00fcy\u00fcyerek sonunda h\u00e2kim oyuncular\u0131 y\u0131kacak noktaya ula\u015fan \u2018inovasyon uygulamalar\u0131\u2019 olarak adland\u0131r\u0131l\u0131r.<\/span><\/p>  <p><span class=\"large\"><strong>Y\u0131k\u0131c\u0131 (buldozer) inovasyonlara \u00f6rnek olarak:<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u0130nsans\u0131z hava ara\u00e7lar\u0131n\u0131n geleneksek hava ara\u00e7lar\u0131n\u0131 yerle bir edecek olmas\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">IKEA\u2019n\u0131n geleneksel sat\u0131\u015f anlay\u0131\u015f\u0131n\u0131 k\u0131rmas\u0131 ve rakipleri ezip ge\u00e7mesi.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">3D yaz\u0131c\u0131lar\u0131n bilinen b\u00fct\u00fcn anlay\u0131\u015flar\u0131 teker teker devirecek olmas\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Cirolar\u0131 \u015fimdiden 2 trilyon dolar\u0131 bulan bulut sistemler.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Sanal ger\u00e7ekli\u011fin b\u00fcy\u00fcmesi ve sekt\u00f6rde deprem etkisi olu\u015fturmas\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Alternatif enerjilerin bilinen enerji t\u00fcrlerini etkisizle\u015ftirmesi.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Dronlar\u0131n farkl\u0131 sekt\u00f6rlerde yapaca\u011f\u0131 ezici etkiler.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Perakende devlerine kar\u015f\u0131k\u0131sa s\u00fcrede b\u00fcy\u00fcme g\u00f6steren indirim marketleri.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Walkman\u2019a kar\u015f\u0131iPod.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Klasik \u00fcniversitelere kar\u015f\u0131 a\u00e7\u0131k\u00f6\u011fretim fak\u00fclteleri ve daha niceleri\u2026<\/span><\/li>  <\/ul>  <p><span class=\"large\"><em><strong>\u2018Buldozer inovasyonlar\u2019<\/strong><\/em> daha \u00e7ok start-up firmalardan ortaya \u00e7\u0131kan inovasyonlar. Start-up firmalar\u0131n piyasalara etkisi ve b\u00fcy\u00fcmeleri \u00fczerine \u00e7al\u0131\u015fmalar yap\u0131l\u0131yor. <\/span><\/p>  <p><span class=\"large\">Sadece \u00fc\u00e7 y\u0131l zarf\u0131nda, Helsinki\u2019deki Slush start-up teknoloji konferans\u0131na kat\u0131l\u0131m, 300 firmadan 10 bine y\u00fckseldi.<\/span><\/p>  <p><span class=\"large\">Bu yeni kurulan teknoloji firmalar\u0131n\u0131n \u00e7o\u011fu -beklenece\u011fi \u00fczere- y\u00fcksek teknolojiyle ilgileniyor.<\/span><\/p>  <p><span class=\"large\"><strong>Mesela;<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Googlege\u00e7en temmuzda Helsinki\u2019den sekiz haneli bir fiyata, \u00fc\u00e7 boyutlu grafikler \u00fczerinde \u00e7al\u0131\u015fan drawElements adl\u0131 firmay\u0131 sat\u0131n ald\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Facebook,ge\u00e7en yaz Finlandiyal\u0131 start-up firmas\u0131 Pryte\u2019\u0131 b\u00fcnyesine katt\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Japon SoftBank firmas\u0131, cep telefonu oyunlar\u0131 geli\u015ftiren Supercell\u2019in Clash of Clans ve Hay Day isimli oyunlar\u0131n\u0131n g\u00fcnde 8.5 milyon kez oynanmas\u0131 ve 892 milyon dolarl\u0131k bir getiri sa\u011flamas\u0131 \u00fczerine firman\u0131n y\u00fczde 51 hissesine 1.5 milyardolar\u00f6dedi.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Jolla, Nokia Bridge program\u0131n\u0131n en ba\u015far\u0131l\u0131 firmalar\u0131ndan biri. Program, Nokia\u2019dan ayr\u0131lan \u00e7al\u0131\u015fanlar\u0131nkendifirmalar\u0131n\u0131 kurmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in belli bir fon veriyor.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>Clayton Cristensen inovasyonu, \u00fc\u00e7 ayr\u0131 t\u00fcre ay\u0131rarak farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 sunuyor:<\/strong><\/span><\/p>  <p><span class=\"large\"><em><strong>Birinci t\u00fcrde inovasyon:<\/strong><\/em> Pazar olu\u015fturmaya y\u00f6nelik inovasyon. Daha \u00f6nce bir \u00fcr\u00fcn veya hizmete para ve zaman eksikli\u011finden \u00f6t\u00fcr\u00fc ula\u015famayan insanlara, bu \u00fcr\u00fcn ve hizmetleri eri\u015febilir hale getirmek.<\/span><\/p>  <p><span class=\"large\"><em><strong>\u0130kinci t\u00fcrde inovasyon:<\/strong><\/em> S\u00fcrd\u00fcr\u00fclebilirlik sa\u011flamaya y\u00f6nelik inovasyon. Bunlar \u00fcr\u00fcnleri daha iyi yapmaya odaklananlar.<\/span><\/p>  <p><span class=\"large\"><em><strong>\u00dc\u00e7\u00fcnc\u00fc t\u00fcrde inovasyon:<\/strong><\/em> Verimlili\u011fe y\u00f6nelik olan ve daha az ile daha \u00e7ok yapmaya olanak veren inovasyon.<\/span><\/p>  <p><span class=\"large\">Clayton Cristensen de\u011ferlendirmesinde, firmalar\u0131n pazar olu\u015fturan inovasyonlar yerine di\u011ferlerine daha fazla y\u00f6nlendi\u011fine ve pazar bulan inovasyonlara para harcanmad\u0131\u011f\u0131na vurgu yap\u0131yor.<\/span><\/p>  <p><span class=\"large\">Evet odaklan\u0131lmas\u0131 gereken inovasyon, komplike ve maliyetleri olan \u00fcr\u00fcnleri daha basit ve sat\u0131n al\u0131nabilir hale getiren ve pazar bulmaya d\u00f6n\u00fck inovasyonlar olmal\u0131.<\/span><\/p>  <p><span class=\"large\"><strong>Y\u0131k\u0131c\u0131 inovasyonun genel karakterine bakt\u0131\u011f\u0131m\u0131zda \u015funlar\u0131 g\u00f6r\u00fcr\u00fcz:<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Deneme-yan\u0131lmave risk y\u00f6netimi daha \u00f6nemli olan.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Ne istedi\u011finibilmek i\u00e7ininovatif organizasyonlar olu\u015fturan.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Pazarlar\u0131ara\u015ft\u0131rmak i\u00e7in m\u00fc\u015fterileri analiz etmeye \u00e7al\u0131\u015fan.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Bir pazar\u013110 y\u0131lda 1-2defa yeniden olu\u015fturabilecek vizyona sahip olan.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00d6nce hareket eden ve sonraplanlayan \u00f6zelli\u011fe sahip olan.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><em><strong>Steve Jobs\u2019un dedi\u011fi gibi,<\/strong><\/em> \u201c\u0130novasyon ne kadar Ar-Ge b\u00fct\u00e7esine sahip oldu\u011funuz ile ilgili de\u011fil. Apple, Mac\u2019i \u00fcretti\u011finde IBM, Ar-Ge\u2019ye Apple\u2019dan en az 100 kat daha fazla para harc\u0131yordu. \u0130novasyon, parayla de\u011fil sahip oldu\u011funuz insanlar\u0131n davran\u0131\u015flar\u0131, \u015firketi nas\u0131l y\u00f6netti\u011finiz ve bu felsefeyi ne kadar i\u00e7selle\u015ftirdi\u011finizle ilgili bir i\u015f.\u201d<\/span><\/p>  <p><span class=\"large\"><em><strong>Bir al\u0131nt\u0131 da Tom Peters\u2019den:<\/strong><\/em> \u201c\u0130novasyonu \u015firketin k\u00fclt\u00fcr\u00fc, rutin hayat\u0131n\u0131n do\u011fal bir par\u00e7as\u0131 haline getirebilmenin tek yolu \u015firket i\u00e7indeki \u2018h\u00fck\u00fcmranl\u0131klar\u0131\u2019 y\u0131kmak, sorumluluklar\u0131 da\u011f\u0131tmak, binlerce fikrin, yepyeni i\u015f yap\u0131\u015f bi\u00e7imlerinin, de\u011fi\u015fik \u00fcsluplar\u0131n ortaya \u00e7\u0131kmas\u0131 ve ye\u015fermesini sa\u011flayacak bir iklim olu\u015fturmakt\u0131r.\u201d<\/span><\/p>  \t\t\t\t","slug":"buldozer-inovasyonlar","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Buldozer inovasyonlar","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1081,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}