{"status":true,"post":{"id":21943,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:14:10","created_at":"2020-04-30T21:00:00.000000Z","updated_at":"2022-10-24T11:14:10.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21943,"is_featured":0,"title":"Bug\u00fcn, gelece\u011fimizi dondurduk","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Salih Keskin<\/strong><\/span>
www.inovasyonuzmani.com<\/strong><\/span><\/a><\/p>

Gelecek planlar\u0131m\u0131z\u0131 dondurduk; \u00e7\u00fcnk\u00fc d\u00fcnk\u00fc \u201cgelecek\u201d ile salg\u0131n sonras\u0131 \u201cgelecek\u201d aras\u0131nda u\u00e7urumlar var. <\/span><\/p>

\u201cD\u00fcn\u201d de hi\u00e7 kolay de\u011fildi keza: Ekonomi u\u00e7muyordu ve i\u015flerin a\u00e7\u0131lmas\u0131 \u00fcmidi i\u00e7ersindeydik. Turizmcilerse bu sene atak yapmaya haz\u0131rlan\u0131yordu\u2026<\/span><\/p>

\u0130hracatta ivme mart ay\u0131na kadar y\u00fckselme e\u011filimine girmi\u015fti ki, bilinen salg\u0131n ba\u015f\u0131m\u0131za, daha do\u011frusu d\u00fcnyan\u0131n ba\u015f\u0131na \u00e7\u00f6kt\u00fc. <\/span><\/p>

Salg\u0131n\u0131n ilk \u00fc\u00e7 ay i\u00e7indeki maliyetinin y\u00fcz milyarlarca ABD dolar\u0131 oldu\u011fu tahmin ediliyor. \u00dclkeler har\u0131l har\u0131l kar\u015f\u0131l\u0131\u011f\u0131 olmayan para basarken, bu eylemin ekonomiye verece\u011fi zararlar konusuna ise hi\u00e7 kimse de\u011finmiyor.<\/span><\/p>

B\u0130R \u00dcLKEYE BA\u011eIMLI OLMAK<\/strong><\/span><\/p>

D\u00fcnyan\u0131n \u00fcretici g\u00fcc\u00fc, at\u00f6lyesi olan \u00c7in\u2019in \u00fcretim ve imaj kayb\u0131n\u0131n d\u00fcnyaya olan maliyeti ise hen\u00fcz tam hesaplanabilmi\u015f de\u011fil. Keza, \u00c7in'in \u00fcretimdeki yeri \u00e7abucak doldurulamayacak kadar b\u00fcy\u00fck. Bundan d\u00fcnyan\u0131n ald\u0131\u011f\u0131 en \u00f6nemli ders ise bir \u00fclkeye bu kadar ba\u011f\u0131ml\u0131 olman\u0131n \u201c\u00e7\u0131kmaz soka\u011fa girmek\u201dle ayn\u0131 \u015fey oldu\u011fu. Tabii ihracat\u0131m\u0131z\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 yapt\u0131\u011f\u0131m\u0131z Avrupa resesyona girerse bu g\u00fcnleri arayacak olmam\u0131z riski de i\u015fin cabas\u0131. Dolay\u0131s\u0131yla bizim gibi \u201cgeli\u015fmekte olan \u00fclkeler\u201din bu durumdan daha fazla etkilenece\u011fi a\u015fik\u00e2r. Birka\u00e7 ay daha b\u00f6yle giderse b\u00fcy\u00fck finansal bask\u0131 alt\u0131nda kalmam\u0131z i\u00e7ten bile de\u011fil.<\/span><\/p>

Hisse senedi piyasalar\u0131nda Asya\u2019dan ABD\u2019ye kadar y\u00fczde 10\u2019a varan de\u011fer kay\u0131plar\u0131n\u0131n ya\u015fanmas\u0131, tarihte s\u0131k rastlan\u0131lan olaylardan de\u011fil. Bu a\u00e7\u0131dan bak\u0131nca \u00fclkelerin s\u00fcre\u00e7ten tek ba\u015f\u0131na \u00e7\u0131kabilmeleri de \u00e7ok m\u00fcmk\u00fcn g\u00f6z\u00fckm\u00fcyor. \u00dclkeler aras\u0131 daha koordineli i\u015fbirliklerine ihtiya\u00e7 var. <\/span><\/p>

Anlayaca\u011f\u0131n\u0131z, bu kriz sert vurdu, vuruyor, belli ki daha da vuracak. B\u00f6ylesine hi\u00e7 mi hi\u00e7 haz\u0131rl\u0131kl\u0131 de\u011fildik, d\u00fcnya da de\u011fildi. \u201cDev\u201d dedi\u011fimiz \u00fclkeler bile havlu att\u0131lar desek yeridir.<\/span><\/p>

K\u00c2RLI \u0130\u015eLER YAPIYORSANIZ<\/strong><\/span><\/p>

T\u00fcrkiye\u2019nin toparlanma y\u0131l\u0131 g\u00f6z\u00fcyle bak\u0131lan 2020\u2019nin bu \u015fekilde t\u00fcrb\u00fclansa girmesinin \u00fclke ekonomisine etkilerini uzun s\u00fcre bertaraf edemeyece\u011fiz, o belli. Ya\u015fananlar\u0131n en \u00e7ok da turizm sekt\u00f6r\u00fcnde a\u00e7aca\u011f\u0131 yara b\u00fcy\u00fck olaca\u011fa benziyor: 2019\u2019da 30 milyar ABD dolar\u0131 gelir elde etti\u011fimiz ve milyonlarca insan\u0131 besleyen sekt\u00f6r, daha may\u0131s ay\u0131 gelmeden y\u00fczde 40\u2019a yak\u0131n hasar ald\u0131.<\/span><\/p>

Krizi k\u0131sa s\u00fcrede a\u015fabilmenin yolu, finansal olarak g\u00fc\u00e7l\u00fc olmaktan ge\u00e7iyor. \u201cG\u00fc\u00e7\u201d demek, k\u00e2rl\u0131 i\u015fler yap\u0131yor olmak demek. Kilogram ba\u015f\u0131na ihracat k\u00e2r\u0131, ileri \u00fclkelerin sekizde biri ise daha fazla bir \u015fey s\u00f6ylemeye gerek kalm\u0131yor.<\/span><\/p>

K\u00fc\u00e7\u00fck esnaf a\u00e7\u0131s\u0131ndan durum daha da zor\u2026 Ancak kendini \u00e7evirecek g\u00fcce sahip k\u00fc\u00e7\u00fck esnaf\u0131m\u0131za toparlanaca\u011f\u0131 kadar can suyu deste\u011fi verilmezse bu esnaf\u0131n b\u00fcy\u00fck k\u0131sm\u0131 s\u00fcrece dayanamaz, toplumsal dramlar ya\u015fan\u0131r.<\/span><\/p>

Yani, gelece\u011fimizi, gelecek d\u00fc\u015f\u00fcncelerimizi dondurduk; beklentilerimizi, hedeflerimizi rafa kald\u0131rd\u0131k ve g\u00fcn\u00fc kurtarma derdindeyiz. <\/span>
Diyorlar ki: \u201cArt\u0131k hi\u00e7bir \u015feyin eskisi gibi olmas\u0131n\u0131 beklemeyin!\u201d<\/span><\/p>

BU S\u00dcRE\u00c7TE NELER DE\u011e\u0130\u015eT\u0130?<\/strong><\/span><\/p>

* Ya\u015fam \u015feklimiz:<\/strong> De\u011fi\u015fim, evde kalmam\u0131zla ba\u015flad\u0131. Evde ya\u015famay\u0131 avantaja \u00e7evirecek y\u00f6ntemler \u00fczerine kafa yormam\u0131z ve bu durumu de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmemiz \u015fart.<\/span><\/p>

*<\/strong> \u0130\u015f yapma bi\u00e7imleri:<\/strong> \u201c\u0130\u015f d\u00fcnyas\u0131 bundan sonra kendini bu d\u00fczene g\u00f6re dizayn etsin, yoksa kal\u0131c\u0131 olmalar\u0131 m\u00fcmk\u00fcn de\u011fil\u201d diyorlar. \u0130\u015f d\u00fcnyas\u0131n\u0131n mabetleri olan koca koca plazalar, k\u00e2\u011f\u0131ttan evler gibi yerle bir olaca\u011fa benziyor.<\/span><\/p>

*<\/strong> \u0130li\u015fki ve ileti\u015fim y\u00f6ntemleri:<\/strong> \u0130li\u015fkilerinizi al\u0131\u015f\u0131k olmad\u0131\u011f\u0131n\u0131z y\u00f6ntemlerle kurmaya ve s\u00fcrd\u00fcrmeye haz\u0131rl\u0131kl\u0131 olun. \u201cZ nesli\u201dnin ili\u015fki kurma y\u00f6ntemlerini, \u00f6nceki nesiller de uygulamak zorunda b\u0131rak\u0131l\u0131yor.<\/span><\/p>

*<\/strong> Yat\u0131r\u0131m fakt\u00f6rleri:<\/strong> Sanal d\u00fcnyan\u0131n ezici \u00fcst\u00fcnl\u00fc\u011f\u00fc bilindik t\u00fcm yat\u0131r\u0131m elemanlar\u0131n\u0131 alabora edecek, devreye farkl\u0131 yat\u0131r\u0131m arg\u00fcmanlar\u0131n\u0131 sokacak; buna haz\u0131rl\u0131kl\u0131 olun. <\/span><\/p>

*<\/strong> Giri\u015fimcilik paradigmas\u0131:<\/strong> Art\u0131k al\u0131\u015f\u0131lagelmi\u015f i\u015flere girmeyi, bilindik konulardan para kazanmay\u0131 akl\u0131n\u0131za dahi getirmeyin; \u00e7\u00fcnk\u00fc bu \u015fekilde tutunma ihtimali neredeyse s\u0131f\u0131r. Bu durumda yeni nesil i\u015flere y\u00f6nelin, ama orada da sorun \u015fu: Yetkinli\u011finiz, az\u0131msanmayacak miktarda sermayeniz ve disiplinler aras\u0131 bilgi s\u00fcre\u00e7lerini y\u00f6netme becerileriniz yoksa yine ba\u015far\u0131l\u0131 olma ihtimaliniz \u00e7ok d\u00fc\u015f\u00fck. (Yani, hi\u00e7 tavsiye etmem.)<\/span><\/p>

*<\/strong> Rekabet unsurlar\u0131:<\/strong> Hem yerelde hem de \u00fclkeler aras\u0131 rekabet y\u00f6ntemlerinde \u00f6nemli farkl\u0131l\u0131klar olu\u015fmaya ba\u015flad\u0131. Rekabette g\u00fc\u00e7, art\u0131k ne sermaye ne de marka de\u011feriyle ilintili; \u00f6rt\u00fck bilgiyi \u00fcretme yetene\u011fi, yeni d\u00fcnyaya entegre alt yap\u0131 ve insan kapasitesi niteli\u011finin yeni \u015fartlara uyumlulu\u011funda sakl\u0131.<\/span><\/p> \t\t\t\t","slug":"bugun-gelecegimizi-dondurduk","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Bug\u00fcn, gelece\u011fimizi dondurduk","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1132,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22042,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21943,"locale":"tr","category_id":73,"title":"Bug\u00fcn, gelece\u011fimizi dondurduk","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Salih Keskin<\/strong><\/span>
 www.inovasyonuzmani.com<\/strong><\/span><\/a><\/p>

Gelecek planlar\u0131m\u0131z\u0131 dondurduk; \u00e7\u00fcnk\u00fc d\u00fcnk\u00fc \u201cgelecek\u201d ile salg\u0131n sonras\u0131 \u201cgelecek\u201d aras\u0131nda u\u00e7urumlar var. <\/span><\/p>

\u201cD\u00fcn\u201d de hi\u00e7 kolay de\u011fildi keza: Ekonomi u\u00e7muyordu ve i\u015flerin a\u00e7\u0131lmas\u0131 \u00fcmidi i\u00e7ersindeydik. Turizmcilerse bu sene atak yapmaya haz\u0131rlan\u0131yordu\u2026<\/span><\/p>

\u0130hracatta ivme mart ay\u0131na kadar y\u00fckselme e\u011filimine girmi\u015fti ki, bilinen salg\u0131n ba\u015f\u0131m\u0131za, daha do\u011frusu d\u00fcnyan\u0131n ba\u015f\u0131na \u00e7\u00f6kt\u00fc. <\/span><\/p>

Salg\u0131n\u0131n ilk \u00fc\u00e7 ay i\u00e7indeki maliyetinin y\u00fcz milyarlarca ABD dolar\u0131 oldu\u011fu tahmin ediliyor. \u00dclkeler har\u0131l har\u0131l kar\u015f\u0131l\u0131\u011f\u0131 olmayan para basarken, bu eylemin ekonomiye verece\u011fi zararlar konusuna ise hi\u00e7 kimse de\u011finmiyor.<\/span><\/p>

B\u0130R \u00dcLKEYE BA\u011eIMLI OLMAK<\/strong><\/span><\/p>

D\u00fcnyan\u0131n \u00fcretici g\u00fcc\u00fc, at\u00f6lyesi olan \u00c7in\u2019in \u00fcretim ve imaj kayb\u0131n\u0131n d\u00fcnyaya olan maliyeti ise hen\u00fcz tam hesaplanabilmi\u015f de\u011fil. Keza, \u00c7in'in \u00fcretimdeki yeri \u00e7abucak doldurulamayacak kadar b\u00fcy\u00fck. Bundan d\u00fcnyan\u0131n ald\u0131\u011f\u0131 en \u00f6nemli ders ise bir \u00fclkeye bu kadar ba\u011f\u0131ml\u0131 olman\u0131n \u201c\u00e7\u0131kmaz soka\u011fa girmek\u201dle ayn\u0131 \u015fey oldu\u011fu. Tabii ihracat\u0131m\u0131z\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 yapt\u0131\u011f\u0131m\u0131z Avrupa resesyona girerse bu g\u00fcnleri arayacak olmam\u0131z riski de i\u015fin cabas\u0131. Dolay\u0131s\u0131yla bizim gibi \u201cgeli\u015fmekte olan \u00fclkeler\u201din bu durumdan daha fazla etkilenece\u011fi a\u015fik\u00e2r. Birka\u00e7 ay daha b\u00f6yle giderse b\u00fcy\u00fck finansal bask\u0131 alt\u0131nda kalmam\u0131z i\u00e7ten bile de\u011fil.<\/span><\/p>

Hisse senedi piyasalar\u0131nda Asya\u2019dan ABD\u2019ye kadar y\u00fczde 10\u2019a varan de\u011fer kay\u0131plar\u0131n\u0131n ya\u015fanmas\u0131, tarihte s\u0131k rastlan\u0131lan olaylardan de\u011fil. Bu a\u00e7\u0131dan bak\u0131nca \u00fclkelerin s\u00fcre\u00e7ten tek ba\u015f\u0131na \u00e7\u0131kabilmeleri de \u00e7ok m\u00fcmk\u00fcn g\u00f6z\u00fckm\u00fcyor. \u00dclkeler aras\u0131 daha koordineli i\u015fbirliklerine ihtiya\u00e7 var. <\/span><\/p>

Anlayaca\u011f\u0131n\u0131z, bu kriz sert vurdu, vuruyor, belli ki daha da vuracak. B\u00f6ylesine hi\u00e7 mi hi\u00e7 haz\u0131rl\u0131kl\u0131 de\u011fildik, d\u00fcnya da de\u011fildi. \u201cDev\u201d dedi\u011fimiz \u00fclkeler bile havlu att\u0131lar desek yeridir.<\/span><\/p>

K\u00c2RLI \u0130\u015eLER YAPIYORSANIZ<\/strong><\/span><\/p>

T\u00fcrkiye\u2019nin toparlanma y\u0131l\u0131 g\u00f6z\u00fcyle bak\u0131lan 2020\u2019nin bu \u015fekilde t\u00fcrb\u00fclansa girmesinin \u00fclke ekonomisine etkilerini uzun s\u00fcre bertaraf edemeyece\u011fiz, o belli. Ya\u015fananlar\u0131n en \u00e7ok da turizm sekt\u00f6r\u00fcnde a\u00e7aca\u011f\u0131 yara b\u00fcy\u00fck olaca\u011fa benziyor: 2019\u2019da 30 milyar ABD dolar\u0131 gelir elde etti\u011fimiz ve milyonlarca insan\u0131 besleyen sekt\u00f6r, daha may\u0131s ay\u0131 gelmeden y\u00fczde 40\u2019a yak\u0131n hasar ald\u0131.<\/span><\/p>

Krizi k\u0131sa s\u00fcrede a\u015fabilmenin yolu, finansal olarak g\u00fc\u00e7l\u00fc olmaktan ge\u00e7iyor. \u201cG\u00fc\u00e7\u201d demek, k\u00e2rl\u0131 i\u015fler yap\u0131yor olmak demek. Kilogram ba\u015f\u0131na ihracat k\u00e2r\u0131, ileri \u00fclkelerin sekizde biri ise daha fazla bir \u015fey s\u00f6ylemeye gerek kalm\u0131yor.<\/span><\/p>

K\u00fc\u00e7\u00fck esnaf a\u00e7\u0131s\u0131ndan durum daha da zor\u2026 Ancak kendini \u00e7evirecek g\u00fcce sahip k\u00fc\u00e7\u00fck esnaf\u0131m\u0131za toparlanaca\u011f\u0131 kadar can suyu deste\u011fi verilmezse bu esnaf\u0131n b\u00fcy\u00fck k\u0131sm\u0131 s\u00fcrece dayanamaz, toplumsal dramlar ya\u015fan\u0131r.<\/span><\/p>

Yani, gelece\u011fimizi, gelecek d\u00fc\u015f\u00fcncelerimizi dondurduk; beklentilerimizi, hedeflerimizi rafa kald\u0131rd\u0131k ve g\u00fcn\u00fc kurtarma derdindeyiz. <\/span>
Diyorlar ki: \u201cArt\u0131k hi\u00e7bir \u015feyin eskisi gibi olmas\u0131n\u0131 beklemeyin!\u201d<\/span><\/p>

BU S\u00dcRE\u00c7TE NELER DE\u011e\u0130\u015eT\u0130?<\/strong><\/span><\/p>

* Ya\u015fam \u015feklimiz:<\/strong> De\u011fi\u015fim, evde kalmam\u0131zla ba\u015flad\u0131. Evde ya\u015famay\u0131 avantaja \u00e7evirecek y\u00f6ntemler \u00fczerine kafa yormam\u0131z ve bu durumu de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmemiz \u015fart.<\/span><\/p>

*<\/strong> \u0130\u015f yapma bi\u00e7imleri:<\/strong> \u201c\u0130\u015f d\u00fcnyas\u0131 bundan sonra kendini bu d\u00fczene g\u00f6re dizayn etsin, yoksa kal\u0131c\u0131 olmalar\u0131 m\u00fcmk\u00fcn de\u011fil\u201d diyorlar. \u0130\u015f d\u00fcnyas\u0131n\u0131n mabetleri olan koca koca plazalar, k\u00e2\u011f\u0131ttan evler gibi yerle bir olaca\u011fa benziyor.<\/span><\/p>

*<\/strong> \u0130li\u015fki ve ileti\u015fim y\u00f6ntemleri:<\/strong> \u0130li\u015fkilerinizi al\u0131\u015f\u0131k olmad\u0131\u011f\u0131n\u0131z y\u00f6ntemlerle kurmaya ve s\u00fcrd\u00fcrmeye haz\u0131rl\u0131kl\u0131 olun. \u201cZ nesli\u201dnin ili\u015fki kurma y\u00f6ntemlerini, \u00f6nceki nesiller de uygulamak zorunda b\u0131rak\u0131l\u0131yor.<\/span><\/p>

*<\/strong> Yat\u0131r\u0131m fakt\u00f6rleri:<\/strong> Sanal d\u00fcnyan\u0131n ezici \u00fcst\u00fcnl\u00fc\u011f\u00fc bilindik t\u00fcm yat\u0131r\u0131m elemanlar\u0131n\u0131 alabora edecek, devreye farkl\u0131 yat\u0131r\u0131m arg\u00fcmanlar\u0131n\u0131 sokacak; buna haz\u0131rl\u0131kl\u0131 olun. <\/span><\/p>

*<\/strong> Giri\u015fimcilik paradigmas\u0131:<\/strong> Art\u0131k al\u0131\u015f\u0131lagelmi\u015f i\u015flere girmeyi, bilindik konulardan para kazanmay\u0131 akl\u0131n\u0131za dahi getirmeyin; \u00e7\u00fcnk\u00fc bu \u015fekilde tutunma ihtimali neredeyse s\u0131f\u0131r. Bu durumda yeni nesil i\u015flere y\u00f6nelin, ama orada da sorun \u015fu: Yetkinli\u011finiz, az\u0131msanmayacak miktarda sermayeniz ve disiplinler aras\u0131 bilgi s\u00fcre\u00e7lerini y\u00f6netme becerileriniz yoksa yine ba\u015far\u0131l\u0131 olma ihtimaliniz \u00e7ok d\u00fc\u015f\u00fck. (Yani, hi\u00e7 tavsiye etmem.)<\/span><\/p>

*<\/strong> Rekabet unsurlar\u0131:<\/strong> Hem yerelde hem de \u00fclkeler aras\u0131 rekabet y\u00f6ntemlerinde \u00f6nemli farkl\u0131l\u0131klar olu\u015fmaya ba\u015flad\u0131. Rekabette g\u00fc\u00e7, art\u0131k ne sermaye ne de marka de\u011feriyle ilintili; \u00f6rt\u00fck bilgiyi \u00fcretme yetene\u011fi, yeni d\u00fcnyaya entegre alt yap\u0131 ve insan kapasitesi niteli\u011finin yeni \u015fartlara uyumlulu\u011funda sakl\u0131.<\/span><\/p> \t\t\t\t","slug":"bugun-gelecegimizi-dondurduk","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Bug\u00fcn, gelece\u011fimizi dondurduk","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1132,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}