{"status":true,"post":{"id":34257,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 21:34:22","created_at":"2022-08-04T21:00:00.000000Z","updated_at":"2022-10-24T18:34:22.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":34257,"is_featured":0,"title":"Bir firman\u0131n k\u00fclt\u00fcr\u00fc, \u2018dinlemek\u2019 \u00fczerine kurulmal\u0131!","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>SAL\u0130H KESK\u0130N<\/strong><\/span><br><span class=\"large\"> <strong>www.inovasyonuzmani.com<\/strong><\/span><\/p>  <p><span class=\"large\">Firmalar i\u00e7in geli\u015fimin as\u0131l kayna\u011f\u0131, m\u00fc\u015fterilerinin istekleri ile \u015fik\u00e2yetleridir, \u00f6yle de olmal\u0131. D\u00fcnyan\u0131n \u00f6nde gelen firmalar\u0131, bu f\u0131s\u0131ldamalara odaklanm\u0131\u015f olduklar\u0131ndan dinamiktirler.<\/span><\/p>  <p><span class=\"large\">Yapay zeka sistemleriyle m\u00fc\u015fterilerinin davran\u0131\u015flar\u0131n\u0131 analiz edip kendilerini yenileyen firmalar\u0131n say\u0131s\u0131 g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. Bu firmalar\u0131 istikrarl\u0131 davrand\u0131klar\u0131 m\u00fcddet\u00e7e kimsenin alt edemeyece\u011fi a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor.<\/span><\/p>  <p><span class=\"large\">\u00dclkemizdeki firmalar, yaln\u0131zca i\u015f odakl\u0131 \u00e7al\u0131\u015ft\u0131klar\u0131ndan ki bu da firma i\u00e7inde \u00e7ok vakit ge\u00e7irmelerine sebep oluyor rekabet oyununda yanl\u0131\u015f hamleler yap\u0131yor ve bu nedenle d\u00fcnya markas\u0131 olma imk\u00e2n\u0131n\u0131 ka\u00e7\u0131r\u0131yorlar.<\/span><\/p>  <p><span class=\"large\">\u0130\u015fte, bunun i\u00e7in bir firman\u0131n k\u00fclt\u00fcr\u00fc, \u2018m\u00fc\u015fteriyi dinlemek\u2019 \u00fczerine kurulu olmal\u0131.<\/span><\/p>  <p><span class=\"large\"><strong>Y\u00dcZDE 25\u2019\u0130N\u0130 D\u0130NL\u0130YORUZ<\/strong><\/span><\/p>  <p><span class=\"large\">Ger\u00e7i g\u00fcn\u00fcm\u00fczde her \u015firket m\u00fc\u015fterilerinin sesini en iyi kendisinin dinledi\u011fi iddias\u0131nda ama bakal\u0131m m\u00fc\u015fteriler ayn\u0131 fikirde mi?<\/span><\/p>  <p><span class=\"large\">Mesela, m\u00fc\u015fterinin de ayn\u0131 fikirde oldu\u011fu firmalara yak\u0131ndan bakt\u0131\u011f\u0131m\u0131zda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u015fey, bu firmalar\u0131n m\u00fc\u015fterinin sesini uzaktan dinlemedi\u011fidir. Firma \u00e7al\u0131\u015fanlar\u0131 m\u00fc\u015fterilerin aras\u0131nda dola\u015f\u0131r, onlarla ahbapl\u0131k eder; y\u00f6neticiler de m\u00fc\u015fterilerin ger\u00e7ek d\u00fc\u015f\u00fcncelerini bilmek i\u00e7in onlarla yak\u0131n olman\u0131n yollar\u0131n\u0131 arar. <\/span><br><span class=\"large\"> Bu firmalar, m\u00fc\u015fterinin s\u00fcrekli geri bildirimde bulunmas\u0131n\u0131 te\u015fvik eden sistemlere sahip; \u00e7\u00fcnk\u00fc m\u00fc\u015fteriye yak\u0131n olmak, m\u00fc\u015fteriye daima ula\u015fabilir olmak demektir. Dikkatlerini para kazanmaya de\u011fil, m\u00fc\u015fteriye y\u00f6neltmekte olan bu firmalar\u0131n y\u00f6netim kadrolar\u0131, t\u00fcm vakit ve enerjilerini m\u00fc\u015fterilerden gelen her t\u00fcrl\u00fc yorumu de\u011ferlendirmeye ve yeniden d\u00fczenlemeye ay\u0131r\u0131r. Rakamlar\u0131n onlar i\u00e7in hi\u00e7bir ehemmiyeti yoktur.<\/span><\/p>  <p><span class=\"large\">Yeni m\u00fc\u015fteri bulman\u0131n maliyeti, mevcut m\u00fc\u015fteri ile ilgilenmekten, onun dikkatini \u00e7ekmekten her zaman daha y\u00fcksektir.<\/span><\/p>  <p><span class=\"large\">Kald\u0131 ki, mevcut m\u00fc\u015fteriler sizi tavsiye etmedik\u00e7e yeni gelen m\u00fc\u015fterilerinizin markan\u0131za duydu\u011fu g\u00fcven beklentinizi kar\u015f\u0131lamayacak ve onlar\u0131 taraf\u0131n\u0131za \u00e7ekmeniz hi\u00e7 de kolay olmayacak.<\/span><\/p>  <p><span class=\"large\">\u00d6zetle en b\u00fcy\u00fck eksi\u011fimiz, i\u015fimize d\u0131\u015far\u0131dan bir g\u00f6zle yani \u2018m\u00fc\u015fteri g\u00f6z\u00fc\u2019yle bakam\u0131yor olu\u015fumuz.<\/span><\/p>  <p><span class=\"large\">\u0130statistikler, i\u015fittiklerimizin yaln\u0131zca y\u00fczde 25\u2019i kadar\u0131n\u0131 dinledi\u011fimizi ortaya koyuyor. Dinliyor gibi g\u00f6z\u00fck\u00fcyor ama sadece i\u015fitiyoruz! Kalan y\u00fczde 75 ise kafam\u0131zdaki kal\u0131plara kurban gidiyor\u2026<\/span><\/p>  <p><span class=\"large\"><strong>SPAGETT\u0130 ORGAN\u0130ZASYONU<\/strong><\/span><\/p>  <p><span class=\"large\">Firmalar\u0131n sadece m\u00fc\u015fteriye ula\u015fabilir olmas\u0131 de\u011fil, \u00e7al\u0131\u015fanlar (i\u00e7 m\u00fc\u015fteriler) aras\u0131 ili\u015fkilerde de benzer yakla\u015f\u0131mlar\u0131 kurgulamas\u0131 gerekir. Kald\u0131 ki, piyasalardaki b\u00fcy\u00fck de\u011fi\u015fimin yap\u0131s\u0131na uygun modeller ortaya \u00e7\u0131kmaya ba\u015flad\u0131 bile.<\/span><\/p>  <p><span class=\"large\">Spagetti \u00f6rg\u00fct modeli bunlardan biri mesela\u2026 \u2018D\u00fc\u015f\u00fcn\u00fclmeyeni D\u00fc\u015f\u00fcn\u2019 slogan\u0131n\u0131 se\u00e7en Danimarkal\u0131 Oticon firmas\u0131, spagetti \u00f6rg\u00fct modeli ile birka\u00e7 kez en inovatif firma se\u00e7ildi.<\/span><\/p>  <p><span class=\"large\">Spagetti organizasyonunun hik\u00e2yesi \u015f\u00f6yle: Lars Kolind, CEO olarak Oticon\u2019u devrald\u0131\u011f\u0131nda \u015firketin pazar pay\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015fm\u00fc\u015f durumdayd\u0131.Ve CEO, rekabet\u00e7i kalabilmek i\u00e7in \u015firkette bir devrim \u00e7a\u011fr\u0131s\u0131nda bulundu.O zamanlar \u015firket, Siemens, Philips, Sony, M3 ve AT&amp;T gibi b\u00fcy\u00fck \u015firketlerle rekabet etmeye \u00e7al\u0131\u015f\u0131yordu. Rekabet\u00e7i kalman\u0131n tek yolu, b\u00fcy\u00fck \u015firketlerin asla taklit edemeyecekleri bir \u015fey yaratmakt\u0131: Yenilik\u00e7i ve h\u0131zl\u0131 hareket eden bir organizasyon!<\/span><\/p>  <p><span class=\"large\">Yeni organizasyon, \u015firketin farkl\u0131 b\u00f6l\u00fcmleri aras\u0131ndaki t\u00fcm etkile\u015fimleri ve bu etkile\u015fimler sonucunda \u00fcretilen davran\u0131\u015flar\u0131 de\u011fi\u015ftirmeyi ama\u00e7lad\u0131. B\u00fcrokrasiyi yok ederek g\u00f6rev tan\u0131mlar\u0131n\u0131 \u00e7al\u0131\u015fanlar\u0131n kendilerinin belirlemelerini sa\u011flad\u0131. Patronsuz veya kendi kendini y\u00f6neten ekiplerin ortaya \u00e7\u0131kmas\u0131 i\u00e7in gerekli ad\u0131mlar\u0131 atmaktan \u00e7ekinmedi.<\/span><\/p>  <p><span class=\"large\">Sonu\u00e7, olduk\u00e7a ilgin\u00e7 veriler ortaya koydu:<\/span><\/p>  <ul>   <li><span class=\"large\">\u00c7al\u0131\u015fanlar\u0131n verimlili\u011fi artt\u0131; \u00e7\u00fcnk\u00fc kendilerini daha \u00f6zg\u00fcr hissettiler.<\/span><\/li>   <li><span class=\"large\"> Yarat\u0131c\u0131l\u0131kta belirgin bir art\u0131\u015f oldu; zira \u00f6nlerinde hi\u00e7bir engel kalmam\u0131\u015ft\u0131.<\/span><\/li>   <li><span class=\"large\"> Firma i\u00e7i ileti\u015fim hi\u00e7 olmad\u0131\u011f\u0131 kadar artt\u0131, sebebi ise hiyerar\u015fik bask\u0131n\u0131n olmamas\u0131yd\u0131.<\/span><\/li>   <li><span class=\"large\"> \u00c7al\u0131\u015fan aidiyeti en y\u00fcksek seviyeye \u00e7\u0131kt\u0131; \u00e7\u00fcnk\u00fc \u00e7al\u0131\u015fma ortam\u0131n\u0131n rahatl\u0131\u011f\u0131, t\u00fcm \u00e7al\u0131\u015fanlar\u0131n, firmay\u0131 kendi firmalar\u0131 gibi hissetmesini sa\u011flad\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\">Bizim i\u00e7in k\u0131r\u0131c\u0131 olsa da gelecekte y\u00f6netim modellerinde bu denli radikal de\u011fi\u015fimler olaca\u011f\u0131na kesin g\u00f6z\u00fcyle bakabiliriz. Bunun i\u00e7in hem d\u0131\u015f hem de i\u00e7 m\u00fc\u015fterilerimizi ger\u00e7ekten dinlememiz<\/span><span class=\"large\">\u00e7ok \u00f6nemli bir eylem olacak.<\/span><\/p>  \t\t\t\t","slug":"bir-firmanin-kulturu-dinlemek-uzerine-kurulmali","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Bir firman\u0131n k\u00fclt\u00fcr\u00fc, \u2018dinlemek\u2019 \u00fczerine kurulmal\u0131!","meta_description":"SAL\u0130H KESK\u0130N","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1143,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":34356,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":34257,"locale":"tr","category_id":73,"title":"Bir firman\u0131n k\u00fclt\u00fcr\u00fc, \u2018dinlemek\u2019 \u00fczerine kurulmal\u0131!","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>SAL\u0130H KESK\u0130N<\/strong><\/span><br><span class=\"large\"> <strong>www.inovasyonuzmani.com<\/strong><\/span><\/p>  <p><span class=\"large\">Firmalar i\u00e7in geli\u015fimin as\u0131l kayna\u011f\u0131, m\u00fc\u015fterilerinin istekleri ile \u015fik\u00e2yetleridir, \u00f6yle de olmal\u0131. D\u00fcnyan\u0131n \u00f6nde gelen firmalar\u0131, bu f\u0131s\u0131ldamalara odaklanm\u0131\u015f olduklar\u0131ndan dinamiktirler.<\/span><\/p>  <p><span class=\"large\">Yapay zeka sistemleriyle m\u00fc\u015fterilerinin davran\u0131\u015flar\u0131n\u0131 analiz edip kendilerini yenileyen firmalar\u0131n say\u0131s\u0131 g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. Bu firmalar\u0131 istikrarl\u0131 davrand\u0131klar\u0131 m\u00fcddet\u00e7e kimsenin alt edemeyece\u011fi a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor.<\/span><\/p>  <p><span class=\"large\">\u00dclkemizdeki firmalar, yaln\u0131zca i\u015f odakl\u0131 \u00e7al\u0131\u015ft\u0131klar\u0131ndan ki bu da firma i\u00e7inde \u00e7ok vakit ge\u00e7irmelerine sebep oluyor rekabet oyununda yanl\u0131\u015f hamleler yap\u0131yor ve bu nedenle d\u00fcnya markas\u0131 olma imk\u00e2n\u0131n\u0131 ka\u00e7\u0131r\u0131yorlar.<\/span><\/p>  <p><span class=\"large\">\u0130\u015fte, bunun i\u00e7in bir firman\u0131n k\u00fclt\u00fcr\u00fc, \u2018m\u00fc\u015fteriyi dinlemek\u2019 \u00fczerine kurulu olmal\u0131.<\/span><\/p>  <p><span class=\"large\"><strong>Y\u00dcZDE 25\u2019\u0130N\u0130 D\u0130NL\u0130YORUZ<\/strong><\/span><\/p>  <p><span class=\"large\">Ger\u00e7i g\u00fcn\u00fcm\u00fczde her \u015firket m\u00fc\u015fterilerinin sesini en iyi kendisinin dinledi\u011fi iddias\u0131nda ama bakal\u0131m m\u00fc\u015fteriler ayn\u0131 fikirde mi?<\/span><\/p>  <p><span class=\"large\">Mesela, m\u00fc\u015fterinin de ayn\u0131 fikirde oldu\u011fu firmalara yak\u0131ndan bakt\u0131\u011f\u0131m\u0131zda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u015fey, bu firmalar\u0131n m\u00fc\u015fterinin sesini uzaktan dinlemedi\u011fidir. Firma \u00e7al\u0131\u015fanlar\u0131 m\u00fc\u015fterilerin aras\u0131nda dola\u015f\u0131r, onlarla ahbapl\u0131k eder; y\u00f6neticiler de m\u00fc\u015fterilerin ger\u00e7ek d\u00fc\u015f\u00fcncelerini bilmek i\u00e7in onlarla yak\u0131n olman\u0131n yollar\u0131n\u0131 arar. <\/span><br><span class=\"large\"> Bu firmalar, m\u00fc\u015fterinin s\u00fcrekli geri bildirimde bulunmas\u0131n\u0131 te\u015fvik eden sistemlere sahip; \u00e7\u00fcnk\u00fc m\u00fc\u015fteriye yak\u0131n olmak, m\u00fc\u015fteriye daima ula\u015fabilir olmak demektir. Dikkatlerini para kazanmaya de\u011fil, m\u00fc\u015fteriye y\u00f6neltmekte olan bu firmalar\u0131n y\u00f6netim kadrolar\u0131, t\u00fcm vakit ve enerjilerini m\u00fc\u015fterilerden gelen her t\u00fcrl\u00fc yorumu de\u011ferlendirmeye ve yeniden d\u00fczenlemeye ay\u0131r\u0131r. Rakamlar\u0131n onlar i\u00e7in hi\u00e7bir ehemmiyeti yoktur.<\/span><\/p>  <p><span class=\"large\">Yeni m\u00fc\u015fteri bulman\u0131n maliyeti, mevcut m\u00fc\u015fteri ile ilgilenmekten, onun dikkatini \u00e7ekmekten her zaman daha y\u00fcksektir.<\/span><\/p>  <p><span class=\"large\">Kald\u0131 ki, mevcut m\u00fc\u015fteriler sizi tavsiye etmedik\u00e7e yeni gelen m\u00fc\u015fterilerinizin markan\u0131za duydu\u011fu g\u00fcven beklentinizi kar\u015f\u0131lamayacak ve onlar\u0131 taraf\u0131n\u0131za \u00e7ekmeniz hi\u00e7 de kolay olmayacak.<\/span><\/p>  <p><span class=\"large\">\u00d6zetle en b\u00fcy\u00fck eksi\u011fimiz, i\u015fimize d\u0131\u015far\u0131dan bir g\u00f6zle yani \u2018m\u00fc\u015fteri g\u00f6z\u00fc\u2019yle bakam\u0131yor olu\u015fumuz.<\/span><\/p>  <p><span class=\"large\">\u0130statistikler, i\u015fittiklerimizin yaln\u0131zca y\u00fczde 25\u2019i kadar\u0131n\u0131 dinledi\u011fimizi ortaya koyuyor. Dinliyor gibi g\u00f6z\u00fck\u00fcyor ama sadece i\u015fitiyoruz! Kalan y\u00fczde 75 ise kafam\u0131zdaki kal\u0131plara kurban gidiyor\u2026<\/span><\/p>  <p><span class=\"large\"><strong>SPAGETT\u0130 ORGAN\u0130ZASYONU<\/strong><\/span><\/p>  <p><span class=\"large\">Firmalar\u0131n sadece m\u00fc\u015fteriye ula\u015fabilir olmas\u0131 de\u011fil, \u00e7al\u0131\u015fanlar (i\u00e7 m\u00fc\u015fteriler) aras\u0131 ili\u015fkilerde de benzer yakla\u015f\u0131mlar\u0131 kurgulamas\u0131 gerekir. Kald\u0131 ki, piyasalardaki b\u00fcy\u00fck de\u011fi\u015fimin yap\u0131s\u0131na uygun modeller ortaya \u00e7\u0131kmaya ba\u015flad\u0131 bile.<\/span><\/p>  <p><span class=\"large\">Spagetti \u00f6rg\u00fct modeli bunlardan biri mesela\u2026 \u2018D\u00fc\u015f\u00fcn\u00fclmeyeni D\u00fc\u015f\u00fcn\u2019 slogan\u0131n\u0131 se\u00e7en Danimarkal\u0131 Oticon firmas\u0131, spagetti \u00f6rg\u00fct modeli ile birka\u00e7 kez en inovatif firma se\u00e7ildi.<\/span><\/p>  <p><span class=\"large\">Spagetti organizasyonunun hik\u00e2yesi \u015f\u00f6yle: Lars Kolind, CEO olarak Oticon\u2019u devrald\u0131\u011f\u0131nda \u015firketin pazar pay\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015fm\u00fc\u015f durumdayd\u0131.Ve CEO, rekabet\u00e7i kalabilmek i\u00e7in \u015firkette bir devrim \u00e7a\u011fr\u0131s\u0131nda bulundu.O zamanlar \u015firket, Siemens, Philips, Sony, M3 ve AT&amp;T gibi b\u00fcy\u00fck \u015firketlerle rekabet etmeye \u00e7al\u0131\u015f\u0131yordu. Rekabet\u00e7i kalman\u0131n tek yolu, b\u00fcy\u00fck \u015firketlerin asla taklit edemeyecekleri bir \u015fey yaratmakt\u0131: Yenilik\u00e7i ve h\u0131zl\u0131 hareket eden bir organizasyon!<\/span><\/p>  <p><span class=\"large\">Yeni organizasyon, \u015firketin farkl\u0131 b\u00f6l\u00fcmleri aras\u0131ndaki t\u00fcm etkile\u015fimleri ve bu etkile\u015fimler sonucunda \u00fcretilen davran\u0131\u015flar\u0131 de\u011fi\u015ftirmeyi ama\u00e7lad\u0131. B\u00fcrokrasiyi yok ederek g\u00f6rev tan\u0131mlar\u0131n\u0131 \u00e7al\u0131\u015fanlar\u0131n kendilerinin belirlemelerini sa\u011flad\u0131. Patronsuz veya kendi kendini y\u00f6neten ekiplerin ortaya \u00e7\u0131kmas\u0131 i\u00e7in gerekli ad\u0131mlar\u0131 atmaktan \u00e7ekinmedi.<\/span><\/p>  <p><span class=\"large\">Sonu\u00e7, olduk\u00e7a ilgin\u00e7 veriler ortaya koydu:<\/span><\/p>  <ul>   <li><span class=\"large\">\u00c7al\u0131\u015fanlar\u0131n verimlili\u011fi artt\u0131; \u00e7\u00fcnk\u00fc kendilerini daha \u00f6zg\u00fcr hissettiler.<\/span><\/li>   <li><span class=\"large\"> Yarat\u0131c\u0131l\u0131kta belirgin bir art\u0131\u015f oldu; zira \u00f6nlerinde hi\u00e7bir engel kalmam\u0131\u015ft\u0131.<\/span><\/li>   <li><span class=\"large\"> Firma i\u00e7i ileti\u015fim hi\u00e7 olmad\u0131\u011f\u0131 kadar artt\u0131, sebebi ise hiyerar\u015fik bask\u0131n\u0131n olmamas\u0131yd\u0131.<\/span><\/li>   <li><span class=\"large\"> \u00c7al\u0131\u015fan aidiyeti en y\u00fcksek seviyeye \u00e7\u0131kt\u0131; \u00e7\u00fcnk\u00fc \u00e7al\u0131\u015fma ortam\u0131n\u0131n rahatl\u0131\u011f\u0131, t\u00fcm \u00e7al\u0131\u015fanlar\u0131n, firmay\u0131 kendi firmalar\u0131 gibi hissetmesini sa\u011flad\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\">Bizim i\u00e7in k\u0131r\u0131c\u0131 olsa da gelecekte y\u00f6netim modellerinde bu denli radikal de\u011fi\u015fimler olaca\u011f\u0131na kesin g\u00f6z\u00fcyle bakabiliriz. Bunun i\u00e7in hem d\u0131\u015f hem de i\u00e7 m\u00fc\u015fterilerimizi ger\u00e7ekten dinlememiz<\/span><span class=\"large\">\u00e7ok \u00f6nemli bir eylem olacak.<\/span><\/p>  \t\t\t\t","slug":"bir-firmanin-kulturu-dinlemek-uzerine-kurulmali","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Bir firman\u0131n k\u00fclt\u00fcr\u00fc, \u2018dinlemek\u2019 \u00fczerine kurulmal\u0131!","meta_description":"SAL\u0130H KESK\u0130N","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1143,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}