{"status":true,"post":{"id":24018,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:35:11","created_at":"2020-12-17T21:00:00.000000Z","updated_at":"2022-10-24T11:35:11.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":24018,"is_featured":0,"title":"Ba\u011flant\u0131l\u0131 topluluklar\u0131n ekonomileri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><strong>DR. ADNAN VEYSEL ERTEMEL<\/strong><br> <strong><\/strong><\/p>  <p>Ba\u011flant\u0131l\u0131 topluluklar\u0131n kulland\u0131\u011f\u0131 belirgin \u00fc\u00e7 ekonomi mevcut. Bunlar para, itibar ve dikkat ekonomisi olarak s\u0131ralan\u0131r. \u0130\u015fletmeler bu ekonomiler aras\u0131nda ticaret yapma esas\u0131na g\u00f6re \u00e7al\u0131\u015f\u0131r. Shirky, \u2018Here Comes Everybody\u2019 adl\u0131 kitab\u0131nda ba\u011flant\u0131l\u0131 topluluklarda bu ekonomilerin kendi kendine ortaya \u00e7\u0131k\u0131p \u015fekillenebildi\u011fini belirtir.<br><br> Bu ekonomilerin hi\u00e7biri yeni de\u011fil, ancak dijitalle\u015fen d\u00fcnyada para, itibar ve dikkat ekonomileri aras\u0131nda daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar ak\u0131\u015fkan ve ilgin\u00e7 d\u00f6n\u00fc\u015f\u00fcmler m\u00fcmk\u00fcn olmaya ve kolay bi\u00e7imde ger\u00e7ekle\u015fmeye ba\u015flad\u0131. Bu olgu geli\u015ftik\u00e7e \u00fc\u00e7 ekonomi aras\u0131nda her anlamda ak\u0131\u015fkanl\u0131\u011f\u0131 art\u0131ran inovatif \u00e7\u00f6z\u00fcmleri hayat\u0131m\u0131zda g\u00f6rmeye ba\u015flad\u0131k.<br><br> <strong>\u00dc\u00c7 EKONOM\u0130<\/strong><br><br> Para ekonomisi \u00fcr\u00fcn ve hizmetler kar\u015f\u0131l\u0131\u011f\u0131nda de\u011feri \u00fczerinde anla\u015f\u0131lm\u0131\u015f olan fiyat para birimi cinsinden \u00fccret elde edilmesi sayesinde \u00fcretilen de\u011ferin kolayca likidite olmas\u0131n\u0131 sa\u011flar. Ba\u015fka biriyle barter yapmaya gerek b\u0131rakmayan bu yap\u0131, ayn\u0131 zamanda dinin soyut \u015fekilde temsil edilebilmesine, kredi ve sigorta gibi kavramlar\u0131 m\u00fcmk\u00fcn hale getirir.<br><br> Doctorow\u2019un sosyal para birimi olarak adland\u0131rd\u0131\u011f\u0131 itibar ekonomisi ise sosyal medya devrimi sayesinde hi\u00e7 olmad\u0131\u011f\u0131 kadar \u00f6l\u00e7\u00fclebilir hale geldi.<br><br> \u0130tibar kavram\u0131 incelendi\u011finde, eskiden ya\u015fl\u0131lar ve \u00fcnl\u00fclere olan sayg\u0131n\u0131n g\u00fcn\u00fcm\u00fczde art\u0131k bir kar\u015f\u0131l\u0131\u011f\u0131 oldu\u011funu g\u00f6r\u00fcyoruz.<\/p>  <p>Dijital d\u00fcnyada takip\u00e7i say\u0131n\u0131z, olu\u015fturdu\u011funuz etkile\u015fim vb. bir\u00e7ok kavram \u00f6l\u00e7\u00fclebilir hale geldi. Influencer pazarlamas\u0131 da itibar\u0131n paraya \u00e7evrilmesine verilebilecek en somut \u00f6rnek \u00f6rneklerden biri\u2026 <br><br> Dijitalle\u015fen d\u00fcnyan\u0131n gittik\u00e7e daha fazla \u00f6nem kazanan di\u011fer bir ekonomisi, dikkat ekonomisi olarak adland\u0131r\u0131l\u0131r. Sens\u00f6r teknolojileri, nesnelerin interneti, b\u00fcy\u00fck veri gibi geli\u015fmeler nedeniyle verinin her yerden akt\u0131\u011f\u0131 ve \u00fcretilen bilgi hacminin \u00fcst\u00fcn olarak artt\u0131\u011f\u0131 bir d\u00fcnyada, bilgi bollu\u011fu ya\u015fad\u0131\u011f\u0131m\u0131z\u0131 s\u00f6ylemek yanl\u0131\u015f olmaz. Paradoksal bi\u00e7imde 1000 gibi oldu dikkat k\u0131r\u0131kl\u0131\u011f\u0131na neden oluyor. <br><br> T\u00fcketicilerin s\u0131n\u0131rl\u0131 ve k\u0131s\u0131tl\u0131 dikkat ve zaman\u0131n\u0131 elde edebilmek ve elde tutabilmek i\u00e7in dijital platformlar aras\u0131nda k\u0131yas\u0131ya bir rekabet s\u00f6z konusu\u2026 Bu u\u011furda, s\u00f6z konusu platformlar davran\u0131\u015fsal psikolojiye dayal\u0131 sofistike teknikler kullan\u0131yor. \u00d6rne\u011fin Instagram, platform i\u00e7inden izlenebilen (1 saate kadar) uzun videolar\u0131n oldu\u011fu Instagram TV (IGTV) izlemeye ba\u015flad\u0131\u011f\u0131n\u0131zda parma\u011f\u0131n\u0131z\u0131 kayd\u0131r\u0131p ba\u015fka bir iletiyi atarsan\u0131z geri d\u00f6n\u00fcp videoya kald\u0131\u011f\u0131n\u0131z yerden devam etmenize izin vermiyor. Video en ba\u015ftan itibaren tekrar ba\u015fl\u0131yor. \u0130leri ve geri sarma imk\u00e2n\u0131 da vermeyen aray\u00fcz videodan \u00e7\u0131kan kullan\u0131c\u0131y\u0131 bir nevi cezaland\u0131rarak videodan \u00e7\u0131kma davran\u0131\u015f\u0131n\u0131 azaltmay\u0131 hedefliyor. Di\u011fer yandan, yine bir dijital platform olan Snapchat\u2019in \u00e7\u0131kard\u0131\u011f\u0131 ve zamanla WhatsApp, Instagram, Facebook ve Twitter gibi platformlarda da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz hik\u00e2ye (story) \u00f6zelli\u011finde payla\u015f\u0131lan foto\u011frafa dikkatinizi vermezseniz birka\u00e7 saniye i\u00e7inde kayboldu\u011funu g\u00f6r\u00fcyorsunuz. <br><br> Bu ve benzeri davran\u0131\u015fsal psikolojiye dayal\u0131 onlarca teknik, t\u00fcketicilerin dikkatini \u00e7ekebilmek ve dikkatlerini elde tutabilmek i\u00e7in en ince ayr\u0131nt\u0131s\u0131na kadar platformlar taraf\u0131ndan bilin\u00e7li olarak tasarlan\u0131yor.<br><br> Gelecek yaz\u0131larda dijitalle\u015fen d\u00fcnyada bu ekonomiler aras\u0131ndaki artan ge\u00e7i\u015fkenli\u011fi ve dijital platformlar\u0131n itibar ve dikkati nas\u0131l paraya \u00e7evirebildi\u011fini \u00f6rneklerle inceleyece\u011fiz.<\/p>  \t\t\t\t","slug":"baglantili-topluluklarin-ekonomileri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Ba\u011flant\u0131l\u0131 topluluklar\u0131n ekonomileri","meta_description":"DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1101,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":24117,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":24018,"locale":"tr","category_id":73,"title":"Ba\u011flant\u0131l\u0131 topluluklar\u0131n ekonomileri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><strong>DR. ADNAN VEYSEL ERTEMEL<\/strong><br> <strong><\/strong><\/p>  <p>Ba\u011flant\u0131l\u0131 topluluklar\u0131n kulland\u0131\u011f\u0131 belirgin \u00fc\u00e7 ekonomi mevcut. Bunlar para, itibar ve dikkat ekonomisi olarak s\u0131ralan\u0131r. \u0130\u015fletmeler bu ekonomiler aras\u0131nda ticaret yapma esas\u0131na g\u00f6re \u00e7al\u0131\u015f\u0131r. Shirky, \u2018Here Comes Everybody\u2019 adl\u0131 kitab\u0131nda ba\u011flant\u0131l\u0131 topluluklarda bu ekonomilerin kendi kendine ortaya \u00e7\u0131k\u0131p \u015fekillenebildi\u011fini belirtir.<br><br> Bu ekonomilerin hi\u00e7biri yeni de\u011fil, ancak dijitalle\u015fen d\u00fcnyada para, itibar ve dikkat ekonomileri aras\u0131nda daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar ak\u0131\u015fkan ve ilgin\u00e7 d\u00f6n\u00fc\u015f\u00fcmler m\u00fcmk\u00fcn olmaya ve kolay bi\u00e7imde ger\u00e7ekle\u015fmeye ba\u015flad\u0131. Bu olgu geli\u015ftik\u00e7e \u00fc\u00e7 ekonomi aras\u0131nda her anlamda ak\u0131\u015fkanl\u0131\u011f\u0131 art\u0131ran inovatif \u00e7\u00f6z\u00fcmleri hayat\u0131m\u0131zda g\u00f6rmeye ba\u015flad\u0131k.<br><br> <strong>\u00dc\u00c7 EKONOM\u0130<\/strong><br><br> Para ekonomisi \u00fcr\u00fcn ve hizmetler kar\u015f\u0131l\u0131\u011f\u0131nda de\u011feri \u00fczerinde anla\u015f\u0131lm\u0131\u015f olan fiyat para birimi cinsinden \u00fccret elde edilmesi sayesinde \u00fcretilen de\u011ferin kolayca likidite olmas\u0131n\u0131 sa\u011flar. Ba\u015fka biriyle barter yapmaya gerek b\u0131rakmayan bu yap\u0131, ayn\u0131 zamanda dinin soyut \u015fekilde temsil edilebilmesine, kredi ve sigorta gibi kavramlar\u0131 m\u00fcmk\u00fcn hale getirir.<br><br> Doctorow\u2019un sosyal para birimi olarak adland\u0131rd\u0131\u011f\u0131 itibar ekonomisi ise sosyal medya devrimi sayesinde hi\u00e7 olmad\u0131\u011f\u0131 kadar \u00f6l\u00e7\u00fclebilir hale geldi.<br><br> \u0130tibar kavram\u0131 incelendi\u011finde, eskiden ya\u015fl\u0131lar ve \u00fcnl\u00fclere olan sayg\u0131n\u0131n g\u00fcn\u00fcm\u00fczde art\u0131k bir kar\u015f\u0131l\u0131\u011f\u0131 oldu\u011funu g\u00f6r\u00fcyoruz.<\/p>  <p>Dijital d\u00fcnyada takip\u00e7i say\u0131n\u0131z, olu\u015fturdu\u011funuz etkile\u015fim vb. bir\u00e7ok kavram \u00f6l\u00e7\u00fclebilir hale geldi. Influencer pazarlamas\u0131 da itibar\u0131n paraya \u00e7evrilmesine verilebilecek en somut \u00f6rnek \u00f6rneklerden biri\u2026 <br><br> Dijitalle\u015fen d\u00fcnyan\u0131n gittik\u00e7e daha fazla \u00f6nem kazanan di\u011fer bir ekonomisi, dikkat ekonomisi olarak adland\u0131r\u0131l\u0131r. Sens\u00f6r teknolojileri, nesnelerin interneti, b\u00fcy\u00fck veri gibi geli\u015fmeler nedeniyle verinin her yerden akt\u0131\u011f\u0131 ve \u00fcretilen bilgi hacminin \u00fcst\u00fcn olarak artt\u0131\u011f\u0131 bir d\u00fcnyada, bilgi bollu\u011fu ya\u015fad\u0131\u011f\u0131m\u0131z\u0131 s\u00f6ylemek yanl\u0131\u015f olmaz. Paradoksal bi\u00e7imde 1000 gibi oldu dikkat k\u0131r\u0131kl\u0131\u011f\u0131na neden oluyor. <br><br> T\u00fcketicilerin s\u0131n\u0131rl\u0131 ve k\u0131s\u0131tl\u0131 dikkat ve zaman\u0131n\u0131 elde edebilmek ve elde tutabilmek i\u00e7in dijital platformlar aras\u0131nda k\u0131yas\u0131ya bir rekabet s\u00f6z konusu\u2026 Bu u\u011furda, s\u00f6z konusu platformlar davran\u0131\u015fsal psikolojiye dayal\u0131 sofistike teknikler kullan\u0131yor. \u00d6rne\u011fin Instagram, platform i\u00e7inden izlenebilen (1 saate kadar) uzun videolar\u0131n oldu\u011fu Instagram TV (IGTV) izlemeye ba\u015flad\u0131\u011f\u0131n\u0131zda parma\u011f\u0131n\u0131z\u0131 kayd\u0131r\u0131p ba\u015fka bir iletiyi atarsan\u0131z geri d\u00f6n\u00fcp videoya kald\u0131\u011f\u0131n\u0131z yerden devam etmenize izin vermiyor. Video en ba\u015ftan itibaren tekrar ba\u015fl\u0131yor. \u0130leri ve geri sarma imk\u00e2n\u0131 da vermeyen aray\u00fcz videodan \u00e7\u0131kan kullan\u0131c\u0131y\u0131 bir nevi cezaland\u0131rarak videodan \u00e7\u0131kma davran\u0131\u015f\u0131n\u0131 azaltmay\u0131 hedefliyor. Di\u011fer yandan, yine bir dijital platform olan Snapchat\u2019in \u00e7\u0131kard\u0131\u011f\u0131 ve zamanla WhatsApp, Instagram, Facebook ve Twitter gibi platformlarda da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz hik\u00e2ye (story) \u00f6zelli\u011finde payla\u015f\u0131lan foto\u011frafa dikkatinizi vermezseniz birka\u00e7 saniye i\u00e7inde kayboldu\u011funu g\u00f6r\u00fcyorsunuz. <br><br> Bu ve benzeri davran\u0131\u015fsal psikolojiye dayal\u0131 onlarca teknik, t\u00fcketicilerin dikkatini \u00e7ekebilmek ve dikkatlerini elde tutabilmek i\u00e7in en ince ayr\u0131nt\u0131s\u0131na kadar platformlar taraf\u0131ndan bilin\u00e7li olarak tasarlan\u0131yor.<br><br> Gelecek yaz\u0131larda dijitalle\u015fen d\u00fcnyada bu ekonomiler aras\u0131ndaki artan ge\u00e7i\u015fkenli\u011fi ve dijital platformlar\u0131n itibar ve dikkati nas\u0131l paraya \u00e7evirebildi\u011fini \u00f6rneklerle inceleyece\u011fiz.<\/p>  \t\t\t\t","slug":"baglantili-topluluklarin-ekonomileri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Ba\u011flant\u0131l\u0131 topluluklar\u0131n ekonomileri","meta_description":"DR. 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