{"status":true,"post":{"id":22414,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:16:59","created_at":"2020-07-09T21:00:00.000000Z","updated_at":"2022-10-24T11:16:59.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22414,"is_featured":0,"title":"Art\u0131k k\u00f6kl\u00fc de\u011fi\u015fim zaman\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Salih Keskin<\/strong><\/span>
www.inovasyonuzmani.com<\/strong><\/span><\/p>

Neden k\u00f6kl\u00fc de\u011fi\u015fim? \u00c7\u00fcnk\u00fc de\u011fi\u015fim tekerle\u011fi adeta bir silindir gibi onlarca sekt\u00f6r\u00fc d\u00fcmd\u00fcz edece\u011fe benziyor. Bunu anlamak i\u00e7in de\u011fi\u015fim tekerle\u011finin d\u00f6n\u00fc\u015f h\u0131z\u0131n\u0131 g\u00f6rmemiz yeterli.<\/span>
<\/span>
\u0130\u015fte 2019 y\u0131l\u0131nda d\u00fcnyada bir dakikada olanlar:<\/span>
<\/span>
* 390 bin uygulama indirildi.<\/span>
<\/span>
* Netflix 694 bin saat izlendi.<\/span>
<\/span>
* 41.6 milyon Whatsapp mesaj\u0131 g\u00f6nderildi.<\/span>
<\/span>
* 996 bin 956 dolarl\u0131k al\u0131\u015fveri\u015f yap\u0131ld\u0131.<\/span>
<\/span>
* Instagram\u2019da 347 bin g\u00f6rsel payla\u015f\u0131ld\u0131.<\/span>
<\/span>
* 2.1 milyon video \u00e7ekildi.<\/span>
<\/span>
* 188 milyon e-posta at\u0131ld\u0131.<\/span>
<\/span>
* Tinder\u2019da 1.4 milyon kayd\u0131rma yap\u0131ld\u0131.<\/span>
<\/span>
* Google\u2019da 3.8 milyon arama yap\u0131ld\u0131.<\/span>
<\/span>
* Facebook\u2019a 1 milyon kez giri\u015f yap\u0131ld\u0131.<\/span>
<\/span>
* 4.5 milyon video izlendi.<\/span>
<\/span>
* 18.1 milyon SMS at\u0131ld\u0131.<\/span>
<\/span>
Pandemi ile birlikte bu metriklerin 2020\u2019de en az y\u00fczde 50 artm\u0131\u015f olaca\u011f\u0131n\u0131 da belirtelim.<\/span>
<\/span>
Herkes i\u015flerin d\u00fczelece\u011fini, eski parlak g\u00fcnlere d\u00f6nece\u011fimizi d\u00fc\u015f\u00fcnse de ger\u00e7ek pek \u00f6yle de\u011fil. \u00c7\u00fcnk\u00fc t\u00fcm ilerleyi\u015fi alt\u00fcst eden, tarihte var olmayan baz\u0131 fakt\u00f6rler denkleme dahil oldu. Bu fakt\u00f6rlerden biri, i\u015fte bu de\u011fi\u015fim tekerle\u011fi.<\/span>
<\/span>
De\u011fi\u015fim tekerle\u011finin onlarca sekt\u00f6r\u00fc 8 \u015fiddetindeki deprem etkisiyle sarsmaya ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6ylesek yanl\u0131\u015f olmaz.<\/span>
<\/span>
D\u00fc\u015f\u00fcn\u00fcn, 1 dakikada yakla\u015f\u0131k 1 milyon ABD dolar\u0131 online harcama yap\u0131l\u0131yor. Offline pazardan kopart\u0131lan bir paydan bahsediyoruz. <\/span>
\u00dcstelik, online al\u0131\u015fveri\u015f k\u00fclt\u00fcr\u00fc olmayan kitlelerin de pandemi s\u00fcrecinde internet d\u00fcnyas\u0131na \u00e7ekildi\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde durumun ciddiyeti daha da belirginle\u015fiyor.<\/span>
<\/span>
K\u0131sacas\u0131, art\u0131k bu de\u011fi\u015fim tekerle\u011finin yava\u015flama ihtimali olmayaca\u011f\u0131na g\u00f6re herkes hesaplar\u0131n\u0131 buna g\u00f6re yapmal\u0131. <\/span>
<\/span>
Ne gibi se\u00e7eneklerimiz var?<\/span>
<\/span>
B\u00fcy\u00fcmenin inovasyonla ilgili oldu\u011funun fark\u0131nda olmal\u0131y\u0131z. \u0130novasyon, gelece\u011fin d\u00fcnyas\u0131nda var olman\u0131n anahtar\u0131 ve b\u00fcy\u00fcmeye giden bir yol olarak onu desteklemek hayati \u00f6nemde bir konu.<\/span>
<\/span>
\u00dclke olarak inovasyon karnemiz pek de parlak say\u0131lmaz: 2019 inovasyon endeksinde T\u00fcrkiye, 129 \u00fclke aras\u0131nda 49\u2019uncu s\u0131rada yer ald\u0131.<\/span>
<\/span>
S\u0131ralamada \u00f6ne ge\u00e7mek i\u00e7in geleneksel yakla\u015f\u0131mlar\u0131n bizi geri b\u0131rakan etkisini k\u0131racak, durumun vahametini anlamam\u0131z\u0131 sa\u011flayacak \u00f6l\u00e7\u00fcde k\u00f6kl\u00fc de\u011fi\u015fimlere ihtiya\u00e7 var. Mesela, son 20 senelik zaman diliminde \u00fclkeler, inovasyon ve Ar-Ge\u2019ye \u00f6nem verip yeni ara\u015ft\u0131rmalar i\u00e7erisine girdi. Sadece \u00fcretim a\u011f\u0131rl\u0131kl\u0131 bir politika yeterli de\u011fil, ayn\u0131 zamanda bu \u00fcretimin Ar-Ge ve inovasyona dayand\u0131r\u0131lmas\u0131 gerekir; \u00e7\u00fcnk\u00fc son y\u0131llarda Ar-Ge ve inovasyon, \u00fcretim s\u00fcrecinde en \u00f6nemli fakt\u00f6rler olarak rol ald\u0131.<\/span>
<\/span>
\u00d6nemli olan tek \u015fey, global yar\u0131\u015fta var olabilmek! Bunun i\u00e7in de iyi ve do\u011fru y\u00f6nlendirmelere ihtiya\u00e7 duyuyoruz.<\/span>
<\/span>
K\u00f6kl\u00fc de\u011fi\u015fimin bir aya\u011f\u0131 da e\u011fitim. E\u011fitim sistemleri b\u00fct\u00fcn d\u00fcnyada \u00e7\u00f6k\u00fcyor, \u00e7\u00f6kecek; \u00e7\u00fcnk\u00fc e\u011fitim metodolojileri g\u00fcnl\u00fck ya\u015fam\u0131n ve i\u015f piyasalar\u0131n\u0131n beklentilerinin \u00e7ok gerisinde kald\u0131. E\u011fitimin \u00e7\u0131kt\u0131lar\u0131n\u0131n reel sekt\u00f6rlere uyumsuz yap\u0131s\u0131n\u0131n maliyeti az\u0131msanmayacak \u00f6l\u00e7\u00fcde y\u00fcksek.<\/span>
<\/span>
Firma ve kurumlar, mezun \u00f6\u011frencileri yeniden piyasan\u0131n istedi\u011fi becerilere uygun \u015fekilde yeti\u015ftirmek zorunda kal\u0131yor. <\/span>
Dolay\u0131s\u0131yla son y\u0131llar\u0131n bili\u015fim zirvelerinin ana mottosu, \u2018art\u0131k y\u0131k\u0131c\u0131, radikal ve k\u00f6kl\u00fc de\u011fi\u015fim zaman\u0131\u2019. Bundan sonraki de\u011fi\u015fimlerimiz de bu kavramlarla ifade edilmeli. \u00c7\u00fcnk\u00fc;<\/span>
* Yaz\u0131l\u0131m m\u00fchendisi olman\u0131z bir \u015feyi ifade etmeyecek. Yak\u0131n zamanda kod yazan yaz\u0131l\u0131mlar geliyor. Yeni cazip mesleklere ge\u00e7i\u015f yapmal\u0131s\u0131n\u0131z. <\/span>
* Yeni nesil hen\u00fcz al\u0131\u015fveri\u015fe ba\u015flamad\u0131. Ba\u015flad\u0131\u011f\u0131nda perakende anlay\u0131\u015f\u0131 tamamen de\u011fi\u015fece\u011fi i\u00e7in b\u00fct\u00fcn altyap\u0131n\u0131z buna uyumlu hale getirilmeli. <\/span>
* T\u00fcrkiye\u2019de 35-40 milyon ki\u015fi internet d\u00fcnyas\u0131nda. Sekt\u00f6rler bu geli\u015fimi iyi okumal\u0131. <\/span>
* M\u00fcfredatlara start-up olma, hayal kurma, gelece\u011fin tasar\u0131mlar\u0131 dersleri acilen eklenmeli.<\/span>
* \u015eirketlerde gelecek tasar\u0131m\u0131 ve sezgi geli\u015ftirme departmanlar\u0131 kurulmal\u0131.<\/span>
* Kurumlarda dijital d\u00f6n\u00fc\u015f\u00fcm liderleri istihdam edilmeli.<\/span>
* Dokundu\u011fumuz her \u015feyin h\u0131zl\u0131 \u015fekilde ak\u0131ll\u0131 olaca\u011f\u0131n\u0131 hesaba katarak hayat\u0131m\u0131z\u0131 bu adaptasyona haz\u0131r hale getirmeliyiz. <\/span>
<\/span>
Sonu\u00e7:<\/strong> \u00dclkemizin iki se\u00e7ene\u011fi var: Ya \u015fimdi bu k\u00f6kl\u00fc de\u011fi\u015fimlerin start\u2019\u0131n\u0131 verecek, ac\u0131 ilac\u0131 i\u00e7ece\u011fiz ya da de\u011fi\u015fim tekerle\u011finin alt\u0131nda kalaca\u011f\u0131z.<\/span><\/p> \t\t\t\t","slug":"artik-koklu-degisim-zamani","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Art\u0131k k\u00f6kl\u00fc de\u011fi\u015fim zaman\u0131","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1114,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22513,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22414,"locale":"tr","category_id":73,"title":"Art\u0131k k\u00f6kl\u00fc de\u011fi\u015fim zaman\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Salih Keskin<\/strong><\/span>
www.inovasyonuzmani.com<\/strong><\/span><\/p>

Neden k\u00f6kl\u00fc de\u011fi\u015fim? \u00c7\u00fcnk\u00fc de\u011fi\u015fim tekerle\u011fi adeta bir silindir gibi onlarca sekt\u00f6r\u00fc d\u00fcmd\u00fcz edece\u011fe benziyor. Bunu anlamak i\u00e7in de\u011fi\u015fim tekerle\u011finin d\u00f6n\u00fc\u015f h\u0131z\u0131n\u0131 g\u00f6rmemiz yeterli.<\/span>
<\/span>
\u0130\u015fte 2019 y\u0131l\u0131nda d\u00fcnyada bir dakikada olanlar:<\/span>
<\/span>
* 390 bin uygulama indirildi.<\/span>
<\/span>
* Netflix 694 bin saat izlendi.<\/span>
<\/span>
* 41.6 milyon Whatsapp mesaj\u0131 g\u00f6nderildi.<\/span>
<\/span>
* 996 bin 956 dolarl\u0131k al\u0131\u015fveri\u015f yap\u0131ld\u0131.<\/span>
<\/span>
* Instagram\u2019da 347 bin g\u00f6rsel payla\u015f\u0131ld\u0131.<\/span>
<\/span>
* 2.1 milyon video \u00e7ekildi.<\/span>
<\/span>
* 188 milyon e-posta at\u0131ld\u0131.<\/span>
<\/span>
* Tinder\u2019da 1.4 milyon kayd\u0131rma yap\u0131ld\u0131.<\/span>
<\/span>
* Google\u2019da 3.8 milyon arama yap\u0131ld\u0131.<\/span>
<\/span>
* Facebook\u2019a 1 milyon kez giri\u015f yap\u0131ld\u0131.<\/span>
<\/span>
* 4.5 milyon video izlendi.<\/span>
<\/span>
* 18.1 milyon SMS at\u0131ld\u0131.<\/span>
<\/span>
Pandemi ile birlikte bu metriklerin 2020\u2019de en az y\u00fczde 50 artm\u0131\u015f olaca\u011f\u0131n\u0131 da belirtelim.<\/span>
<\/span>
Herkes i\u015flerin d\u00fczelece\u011fini, eski parlak g\u00fcnlere d\u00f6nece\u011fimizi d\u00fc\u015f\u00fcnse de ger\u00e7ek pek \u00f6yle de\u011fil. \u00c7\u00fcnk\u00fc t\u00fcm ilerleyi\u015fi alt\u00fcst eden, tarihte var olmayan baz\u0131 fakt\u00f6rler denkleme dahil oldu. Bu fakt\u00f6rlerden biri, i\u015fte bu de\u011fi\u015fim tekerle\u011fi.<\/span>
<\/span>
De\u011fi\u015fim tekerle\u011finin onlarca sekt\u00f6r\u00fc 8 \u015fiddetindeki deprem etkisiyle sarsmaya ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6ylesek yanl\u0131\u015f olmaz.<\/span>
<\/span>
D\u00fc\u015f\u00fcn\u00fcn, 1 dakikada yakla\u015f\u0131k 1 milyon ABD dolar\u0131 online harcama yap\u0131l\u0131yor. Offline pazardan kopart\u0131lan bir paydan bahsediyoruz. <\/span>
\u00dcstelik, online al\u0131\u015fveri\u015f k\u00fclt\u00fcr\u00fc olmayan kitlelerin de pandemi s\u00fcrecinde internet d\u00fcnyas\u0131na \u00e7ekildi\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde durumun ciddiyeti daha da belirginle\u015fiyor.<\/span>
<\/span>
K\u0131sacas\u0131, art\u0131k bu de\u011fi\u015fim tekerle\u011finin yava\u015flama ihtimali olmayaca\u011f\u0131na g\u00f6re herkes hesaplar\u0131n\u0131 buna g\u00f6re yapmal\u0131. <\/span>
<\/span>
Ne gibi se\u00e7eneklerimiz var?<\/span>
<\/span>
B\u00fcy\u00fcmenin inovasyonla ilgili oldu\u011funun fark\u0131nda olmal\u0131y\u0131z. \u0130novasyon, gelece\u011fin d\u00fcnyas\u0131nda var olman\u0131n anahtar\u0131 ve b\u00fcy\u00fcmeye giden bir yol olarak onu desteklemek hayati \u00f6nemde bir konu.<\/span>
<\/span>
\u00dclke olarak inovasyon karnemiz pek de parlak say\u0131lmaz: 2019 inovasyon endeksinde T\u00fcrkiye, 129 \u00fclke aras\u0131nda 49\u2019uncu s\u0131rada yer ald\u0131.<\/span>
<\/span>
S\u0131ralamada \u00f6ne ge\u00e7mek i\u00e7in geleneksel yakla\u015f\u0131mlar\u0131n bizi geri b\u0131rakan etkisini k\u0131racak, durumun vahametini anlamam\u0131z\u0131 sa\u011flayacak \u00f6l\u00e7\u00fcde k\u00f6kl\u00fc de\u011fi\u015fimlere ihtiya\u00e7 var. Mesela, son 20 senelik zaman diliminde \u00fclkeler, inovasyon ve Ar-Ge\u2019ye \u00f6nem verip yeni ara\u015ft\u0131rmalar i\u00e7erisine girdi. Sadece \u00fcretim a\u011f\u0131rl\u0131kl\u0131 bir politika yeterli de\u011fil, ayn\u0131 zamanda bu \u00fcretimin Ar-Ge ve inovasyona dayand\u0131r\u0131lmas\u0131 gerekir; \u00e7\u00fcnk\u00fc son y\u0131llarda Ar-Ge ve inovasyon, \u00fcretim s\u00fcrecinde en \u00f6nemli fakt\u00f6rler olarak rol ald\u0131.<\/span>
<\/span>
\u00d6nemli olan tek \u015fey, global yar\u0131\u015fta var olabilmek! Bunun i\u00e7in de iyi ve do\u011fru y\u00f6nlendirmelere ihtiya\u00e7 duyuyoruz.<\/span>
<\/span>
K\u00f6kl\u00fc de\u011fi\u015fimin bir aya\u011f\u0131 da e\u011fitim. E\u011fitim sistemleri b\u00fct\u00fcn d\u00fcnyada \u00e7\u00f6k\u00fcyor, \u00e7\u00f6kecek; \u00e7\u00fcnk\u00fc e\u011fitim metodolojileri g\u00fcnl\u00fck ya\u015fam\u0131n ve i\u015f piyasalar\u0131n\u0131n beklentilerinin \u00e7ok gerisinde kald\u0131. E\u011fitimin \u00e7\u0131kt\u0131lar\u0131n\u0131n reel sekt\u00f6rlere uyumsuz yap\u0131s\u0131n\u0131n maliyeti az\u0131msanmayacak \u00f6l\u00e7\u00fcde y\u00fcksek.<\/span>
<\/span>
Firma ve kurumlar, mezun \u00f6\u011frencileri yeniden piyasan\u0131n istedi\u011fi becerilere uygun \u015fekilde yeti\u015ftirmek zorunda kal\u0131yor. <\/span>
Dolay\u0131s\u0131yla son y\u0131llar\u0131n bili\u015fim zirvelerinin ana mottosu, \u2018art\u0131k y\u0131k\u0131c\u0131, radikal ve k\u00f6kl\u00fc de\u011fi\u015fim zaman\u0131\u2019. Bundan sonraki de\u011fi\u015fimlerimiz de bu kavramlarla ifade edilmeli. \u00c7\u00fcnk\u00fc;<\/span>
* Yaz\u0131l\u0131m m\u00fchendisi olman\u0131z bir \u015feyi ifade etmeyecek. Yak\u0131n zamanda kod yazan yaz\u0131l\u0131mlar geliyor. Yeni cazip mesleklere ge\u00e7i\u015f yapmal\u0131s\u0131n\u0131z. <\/span>
* Yeni nesil hen\u00fcz al\u0131\u015fveri\u015fe ba\u015flamad\u0131. Ba\u015flad\u0131\u011f\u0131nda perakende anlay\u0131\u015f\u0131 tamamen de\u011fi\u015fece\u011fi i\u00e7in b\u00fct\u00fcn altyap\u0131n\u0131z buna uyumlu hale getirilmeli. <\/span>
* T\u00fcrkiye\u2019de 35-40 milyon ki\u015fi internet d\u00fcnyas\u0131nda. Sekt\u00f6rler bu geli\u015fimi iyi okumal\u0131. <\/span>
* M\u00fcfredatlara start-up olma, hayal kurma, gelece\u011fin tasar\u0131mlar\u0131 dersleri acilen eklenmeli.<\/span>
* \u015eirketlerde gelecek tasar\u0131m\u0131 ve sezgi geli\u015ftirme departmanlar\u0131 kurulmal\u0131.<\/span>
* Kurumlarda dijital d\u00f6n\u00fc\u015f\u00fcm liderleri istihdam edilmeli.<\/span>
* Dokundu\u011fumuz her \u015feyin h\u0131zl\u0131 \u015fekilde ak\u0131ll\u0131 olaca\u011f\u0131n\u0131 hesaba katarak hayat\u0131m\u0131z\u0131 bu adaptasyona haz\u0131r hale getirmeliyiz. <\/span>
<\/span>
Sonu\u00e7:<\/strong> \u00dclkemizin iki se\u00e7ene\u011fi var: Ya \u015fimdi bu k\u00f6kl\u00fc de\u011fi\u015fimlerin start\u2019\u0131n\u0131 verecek, ac\u0131 ilac\u0131 i\u00e7ece\u011fiz ya da de\u011fi\u015fim tekerle\u011finin alt\u0131nda kalaca\u011f\u0131z.<\/span><\/p> \t\t\t\t","slug":"artik-koklu-degisim-zamani","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Art\u0131k k\u00f6kl\u00fc de\u011fi\u015fim zaman\u0131","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1114,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}