{"status":true,"post":{"id":22169,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:15:15","created_at":"2020-06-18T21:00:00.000000Z","updated_at":"2022-10-24T11:15:15.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22169,"is_featured":0,"title":"Aramalarda ilk s\u0131raya \u00e7\u0131kmak i\u00e7in 12 ara\u00e7","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Yakup Kocaman<\/strong><\/span><\/p>

<\/strong><\/span><\/p>

<\/p>

\u00c7ayda dem, askerde k\u0131dem, internette ise arama motoru optimizasyonu\u2026 <\/span>
<\/span>
Bu ger\u00e7e\u011fi KOB\u0130 temsilcileriyle yapt\u0131\u011f\u0131m\u0131z birebir g\u00f6r\u00fc\u015fmelerde teyit edebiliyorum. Bir firmam\u0131z\u0131n pazarlama m\u00fcd\u00fcr\u00fc \u00e7ok dertli, i\u00e7ini d\u00f6k\u00fcyor: \u201cSitemizin ana sayfas\u0131 arama motorlar\u0131nda ilk sayfada g\u00f6r\u00fcnm\u00fcyor. Hatta ikinci, \u00fc\u00e7\u00fcnc\u00fc ve d\u00f6rd\u00fcnc\u00fc sayfalarda bile yok. Bize m\u00fc\u015fteri ya\u011fd\u0131racak de\u011ferli anahtar kelimeler arat\u0131ld\u0131\u011f\u0131nda, Google\u2019da sitemizin esamisi bile okunmuyor.\u201d<\/span>
<\/span>
Nedeni gayet a\u00e7\u0131k asl\u0131nda\u2026 Sitelerini 10 y\u0131l \u00f6nce kurmu\u015flar ama bir daha hi\u00e7 dokunma-m\u0131\u015flar. Korona s\u00fcreci ile birlikte dijitale yat\u0131r\u0131m konusunda kesin karar\u0131n\u0131 vermi\u015f, ancak kollar\u0131 s\u0131vay\u0131nca baz\u0131 ac\u0131 ger\u00e7ekler kar\u015f\u0131s\u0131na dikilivermi\u015f. Firmas\u0131n\u0131n ad\u0131, Google arama sonu\u00e7lar\u0131nda ilk 6 sayfas\u0131nda bile \u00e7\u0131km\u0131yor. Kullan\u0131c\u0131lar\u0131n y\u00fczde 95\u2019inin Google arama sonu\u00e7lar\u0131nda ikinci sayfaya dahi gitmedi\u011fini bildi\u011fimize g\u00f6re i\u015fi \u00e7ok zor.<\/span>
<\/span>
\u0130nternetten yap\u0131lan al\u0131\u015fveri\u015flerin gelece\u011fi, arama motoru optimizasyonu etraf\u0131nda d\u00f6necek. Gerek fiziki ve mobil klavye ile yap\u0131lan aramalar gerekse Google Asistan gibi ses ile yap\u0131lan aramalar, \u00f6nem kazanmaya devam edecek. <\/span>
<\/strong><\/span>
YATIRIMI \u0130\u00c7 SAYFALARA YAPIN<\/strong><\/span>
<\/span>
Firman\u0131n sitesindeki t\u00fcm linkler ana sayfaya y\u00f6nlendirilmi\u015f durumda oldu\u011fu i\u00e7in beklenti de arama sonu\u00e7lar\u0131nda en \u00f6nce ana sayfan\u0131n g\u00f6r\u00fcnmesi oluyor. Ancak ger\u00e7ekte arama motorlar\u0131n\u0131n siteleri indexleme mant\u0131\u011f\u0131 b\u00f6yle de\u011fil. S\u00f6z konusu olan \u015fey, Google ilk sonu\u00e7 sayfas\u0131na \u00e7\u0131kmak ise sitenizin ana sayfas\u0131na de\u011fil, esas i\u00e7 sayfalara odaklan\u0131n. \u00c7\u00fcnk\u00fc kullan\u0131c\u0131lar\u0131n esas arad\u0131\u011f\u0131 \u015fey sizin \u015fov sayfan\u0131z de\u011fil. Onun i\u015fine yarayacak i\u00e7erik i\u00e7 sayfalar\u0131n\u0131zda gizli. Esas yat\u0131r\u0131m\u0131 i\u00e7 sayfalara yap\u0131n ve organik ziyaret\u00e7ilerinizin nas\u0131l artt\u0131\u011f\u0131n\u0131 g\u00f6zlerinizle g\u00f6r\u00fcn.<\/span>
<\/span>
\u00d6rne\u011fin, sitenizde mutlaka yer almas\u0131 gereken Blog-Makale b\u00f6l\u00fcm\u00fcne dikkat kesilin. Bir \u00f6r\u00fcmce\u011fi bir kap\u0131dan ba\u015fka bir kap\u0131ya ula\u015ft\u0131ran, mant\u0131kl\u0131 ve ili\u015fkisel bir link a\u011f\u0131yla \u00f6r\u00fcl\u00fc bir blog yap\u0131s\u0131 \u00f6n\u00fcnde t\u00fcm arama motorlar\u0131 ceketini ilikleyecektir. <\/span>
<\/span>
Google, bir sitenin i\u00e7 sayfalar\u0131ndaki anlam \u00f6rg\u00fcs\u00fcn\u00fc ana sayfan\u0131n \u015fatafat\u0131na tercih eder. \u00c7\u00fcnk\u00fc ziyaret\u00e7ilerin ger\u00e7ekten i\u015fine yarayan, t\u00fcketilecek bilgiler genellikle ana sayfada bulunmaz. Sitenizi, insanlar\u0131n arama yapmad\u0131\u011f\u0131 bir konuda i\u00e7eriklerle doldurmak size bir \u015fey kazand\u0131rmaz. <\/span>
<\/span>
\u00c7\u00fcnk\u00fc arama motorlar\u0131, siteleri s\u0131ralarken internet kullan\u0131c\u0131lar\u0131n\u0131n yapt\u0131\u011f\u0131 aramalarda bir kar\u015f\u0131l\u0131\u011f\u0131 var m\u0131 yok mu ona bakar.<\/span>
<\/span>
Peki, sitenize koyaca\u011f\u0131n\u0131z i\u00e7eriklerin Google\u2019da arat\u0131l\u0131p arat\u0131lmad\u0131\u011f\u0131n\u0131 nas\u0131l bileceksiniz? En basit y\u00f6ntemi, Google sayfas\u0131n\u0131 a\u00e7\u0131n ve anahtar kelimenizi yazd\u0131ktan sonra yan\u0131nda beliren otomatik tamamlama kelimelerine ve kelime gruplar\u0131na bak\u0131n. \u0130\u015fte onlar ger\u00e7ek aramalar\u0131n ta kendisi. Enter\u2019a bas\u0131n ve sonu\u00e7 sayfas\u0131n\u0131n en dibine inin, yanyana iki s\u00fct\u00fcn halinde ba\u015fka hangi ili\u015fkili anahtar kelimelerin arat\u0131ld\u0131\u011f\u0131n\u0131 daha detayl\u0131 g\u00f6receksiniz. Arama kelimelerinin sonuna veya kelime aralar\u0131na bir * i\u015fareti koyun ve daha zengin \u015fekilde ger\u00e7ek aramalar\u0131 g\u00f6receksiniz. <\/span>
<\/span>
Art\u0131k siteniz i\u00e7in en de\u011ferli kelimeleri nas\u0131l bulaca\u011f\u0131n\u0131z\u0131 biliyorsunuz. \u0130\u015fte bu konuda size yard\u0131mc\u0131 olacak, \u00fccretsiz deneyebilece\u011finiz 12 online ara\u00e7: <\/span>
<\/span>
1. Google\u2019s Webmaster Tools<\/span>
<\/span>
2. Ahrefs<\/span>
<\/span>
3. Ubersuggest<\/span>
<\/span>
4. Woorank<\/span>
<\/span>
5. Check My Links<\/span>
<\/span>
6. BuzzStream<\/span>
<\/span>
7. HubSpot\u2019s Website Grader<\/span>
<\/span>
8. Linkody<\/span>
<\/span>
9. UpCity\u2019s SEO Report Card<\/span>
<\/span>
10. SEMrush<\/span>
<\/span>
11. Screaming Frog\u2019s SEO Spider<\/span>
<\/span>
12. Found\u2019s SEO Audit Tool<\/span><\/p> \t\t\t\t","slug":"aramalarda-ilk-siraya-cikmak-icin-12-arac","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Aramalarda ilk s\u0131raya \u00e7\u0131kmak i\u00e7in 12 ara\u00e7","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1075,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22268,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22169,"locale":"tr","category_id":73,"title":"Aramalarda ilk s\u0131raya \u00e7\u0131kmak i\u00e7in 12 ara\u00e7","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Yakup Kocaman<\/strong><\/span><\/p>

<\/strong><\/span><\/p>

<\/p>

\u00c7ayda dem, askerde k\u0131dem, internette ise arama motoru optimizasyonu\u2026 <\/span>
<\/span>
Bu ger\u00e7e\u011fi KOB\u0130 temsilcileriyle yapt\u0131\u011f\u0131m\u0131z birebir g\u00f6r\u00fc\u015fmelerde teyit edebiliyorum. Bir firmam\u0131z\u0131n pazarlama m\u00fcd\u00fcr\u00fc \u00e7ok dertli, i\u00e7ini d\u00f6k\u00fcyor: \u201cSitemizin ana sayfas\u0131 arama motorlar\u0131nda ilk sayfada g\u00f6r\u00fcnm\u00fcyor. Hatta ikinci, \u00fc\u00e7\u00fcnc\u00fc ve d\u00f6rd\u00fcnc\u00fc sayfalarda bile yok. Bize m\u00fc\u015fteri ya\u011fd\u0131racak de\u011ferli anahtar kelimeler arat\u0131ld\u0131\u011f\u0131nda, Google\u2019da sitemizin esamisi bile okunmuyor.\u201d<\/span>
<\/span>
Nedeni gayet a\u00e7\u0131k asl\u0131nda\u2026 Sitelerini 10 y\u0131l \u00f6nce kurmu\u015flar ama bir daha hi\u00e7 dokunma-m\u0131\u015flar. Korona s\u00fcreci ile birlikte dijitale yat\u0131r\u0131m konusunda kesin karar\u0131n\u0131 vermi\u015f, ancak kollar\u0131 s\u0131vay\u0131nca baz\u0131 ac\u0131 ger\u00e7ekler kar\u015f\u0131s\u0131na dikilivermi\u015f. Firmas\u0131n\u0131n ad\u0131, Google arama sonu\u00e7lar\u0131nda ilk 6 sayfas\u0131nda bile \u00e7\u0131km\u0131yor. Kullan\u0131c\u0131lar\u0131n y\u00fczde 95\u2019inin Google arama sonu\u00e7lar\u0131nda ikinci sayfaya dahi gitmedi\u011fini bildi\u011fimize g\u00f6re i\u015fi \u00e7ok zor.<\/span>
<\/span>
\u0130nternetten yap\u0131lan al\u0131\u015fveri\u015flerin gelece\u011fi, arama motoru optimizasyonu etraf\u0131nda d\u00f6necek. Gerek fiziki ve mobil klavye ile yap\u0131lan aramalar gerekse Google Asistan gibi ses ile yap\u0131lan aramalar, \u00f6nem kazanmaya devam edecek. <\/span>
<\/strong><\/span>
YATIRIMI \u0130\u00c7 SAYFALARA YAPIN<\/strong><\/span>
<\/span>
Firman\u0131n sitesindeki t\u00fcm linkler ana sayfaya y\u00f6nlendirilmi\u015f durumda oldu\u011fu i\u00e7in beklenti de arama sonu\u00e7lar\u0131nda en \u00f6nce ana sayfan\u0131n g\u00f6r\u00fcnmesi oluyor. Ancak ger\u00e7ekte arama motorlar\u0131n\u0131n siteleri indexleme mant\u0131\u011f\u0131 b\u00f6yle de\u011fil. S\u00f6z konusu olan \u015fey, Google ilk sonu\u00e7 sayfas\u0131na \u00e7\u0131kmak ise sitenizin ana sayfas\u0131na de\u011fil, esas i\u00e7 sayfalara odaklan\u0131n. \u00c7\u00fcnk\u00fc kullan\u0131c\u0131lar\u0131n esas arad\u0131\u011f\u0131 \u015fey sizin \u015fov sayfan\u0131z de\u011fil. Onun i\u015fine yarayacak i\u00e7erik i\u00e7 sayfalar\u0131n\u0131zda gizli. Esas yat\u0131r\u0131m\u0131 i\u00e7 sayfalara yap\u0131n ve organik ziyaret\u00e7ilerinizin nas\u0131l artt\u0131\u011f\u0131n\u0131 g\u00f6zlerinizle g\u00f6r\u00fcn.<\/span>
<\/span>
\u00d6rne\u011fin, sitenizde mutlaka yer almas\u0131 gereken Blog-Makale b\u00f6l\u00fcm\u00fcne dikkat kesilin. Bir \u00f6r\u00fcmce\u011fi bir kap\u0131dan ba\u015fka bir kap\u0131ya ula\u015ft\u0131ran, mant\u0131kl\u0131 ve ili\u015fkisel bir link a\u011f\u0131yla \u00f6r\u00fcl\u00fc bir blog yap\u0131s\u0131 \u00f6n\u00fcnde t\u00fcm arama motorlar\u0131 ceketini ilikleyecektir. <\/span>
<\/span>
Google, bir sitenin i\u00e7 sayfalar\u0131ndaki anlam \u00f6rg\u00fcs\u00fcn\u00fc ana sayfan\u0131n \u015fatafat\u0131na tercih eder. \u00c7\u00fcnk\u00fc ziyaret\u00e7ilerin ger\u00e7ekten i\u015fine yarayan, t\u00fcketilecek bilgiler genellikle ana sayfada bulunmaz. Sitenizi, insanlar\u0131n arama yapmad\u0131\u011f\u0131 bir konuda i\u00e7eriklerle doldurmak size bir \u015fey kazand\u0131rmaz. <\/span>
<\/span>
\u00c7\u00fcnk\u00fc arama motorlar\u0131, siteleri s\u0131ralarken internet kullan\u0131c\u0131lar\u0131n\u0131n yapt\u0131\u011f\u0131 aramalarda bir kar\u015f\u0131l\u0131\u011f\u0131 var m\u0131 yok mu ona bakar.<\/span>
<\/span>
Peki, sitenize koyaca\u011f\u0131n\u0131z i\u00e7eriklerin Google\u2019da arat\u0131l\u0131p arat\u0131lmad\u0131\u011f\u0131n\u0131 nas\u0131l bileceksiniz? En basit y\u00f6ntemi, Google sayfas\u0131n\u0131 a\u00e7\u0131n ve anahtar kelimenizi yazd\u0131ktan sonra yan\u0131nda beliren otomatik tamamlama kelimelerine ve kelime gruplar\u0131na bak\u0131n. \u0130\u015fte onlar ger\u00e7ek aramalar\u0131n ta kendisi. Enter\u2019a bas\u0131n ve sonu\u00e7 sayfas\u0131n\u0131n en dibine inin, yanyana iki s\u00fct\u00fcn halinde ba\u015fka hangi ili\u015fkili anahtar kelimelerin arat\u0131ld\u0131\u011f\u0131n\u0131 daha detayl\u0131 g\u00f6receksiniz. Arama kelimelerinin sonuna veya kelime aralar\u0131na bir * i\u015fareti koyun ve daha zengin \u015fekilde ger\u00e7ek aramalar\u0131 g\u00f6receksiniz. <\/span>
<\/span>
Art\u0131k siteniz i\u00e7in en de\u011ferli kelimeleri nas\u0131l bulaca\u011f\u0131n\u0131z\u0131 biliyorsunuz. \u0130\u015fte bu konuda size yard\u0131mc\u0131 olacak, \u00fccretsiz deneyebilece\u011finiz 12 online ara\u00e7: <\/span>
<\/span>
1. Google\u2019s Webmaster Tools<\/span>
<\/span>
2. Ahrefs<\/span>
<\/span>
3. Ubersuggest<\/span>
<\/span>
4. Woorank<\/span>
<\/span>
5. Check My Links<\/span>
<\/span>
6. BuzzStream<\/span>
<\/span>
7. HubSpot\u2019s Website Grader<\/span>
<\/span>
8. Linkody<\/span>
<\/span>
9. UpCity\u2019s SEO Report Card<\/span>
<\/span>
10. SEMrush<\/span>
<\/span>
11. Screaming Frog\u2019s SEO Spider<\/span>
<\/span>
12. Found\u2019s SEO Audit Tool<\/span><\/p> \t\t\t\t","slug":"aramalarda-ilk-siraya-cikmak-icin-12-arac","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Aramalarda ilk s\u0131raya \u00e7\u0131kmak i\u00e7in 12 ara\u00e7","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1075,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}